When we design for disability, we all benefit | Elise Roy

138,711 views ・ 2016-08-16

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

λ²ˆμ—­: JY Kang κ²€ν† : Jihyeon J. Kim
00:13
I'll never forget the sound
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μ €λŠ” 제 μΉœκ΅¬λ“€μ˜ μ›ƒμŒ μ†Œλ¦¬λ₯Ό
00:15
of laughing with my friends.
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μ˜μ›νžˆ μžŠμ§€ λͺ»ν•  κ²ƒμž…λ‹ˆλ‹€.
00:19
I'll never forget the sound
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μ œκ°€ μž λ“€κΈ° μ „μ˜ μ–΄λ¨Έλ‹ˆ λͺ©μ†Œλ¦¬λ„
00:20
of my mother's voice right before I fell asleep.
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μ ˆλŒ€λ‘œ μžŠμ§€ λͺ»ν•  κ±°μ˜ˆμš”.
00:26
And I'll never forget the comforting sound of water
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κ°œμšΈμ„ 따라 μž”μž”νžˆ 흐λ₯΄λŠ” λ¬Όμ†Œλ¦¬λ„
00:30
trickling down a stream.
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κ²°μ½” μžŠμ„ 수 μ—†μŠ΅λ‹ˆλ‹€.
00:34
Imagine my fear, pure fear,
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μ œκ°€ 10μ‚΄μ΄μ—ˆμ„ λ•Œ
μ²­λ ₯을 μžƒκ²Œ 될 κ±°λΌλŠ” 말을 λ“£κ³ λŠ”
00:38
when, at the age of 10,
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00:40
I was told I was going to lose my hearing.
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μ œκ°€ μ–Όλ§ˆλ‚˜ 곡포λ₯Ό λŠκΌˆμ„μ§€ μƒμƒν•΄λ³΄μ„Έμš”.
00:45
And over the next five years,
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그리고 κ·Έ ν›„, 5λ…„ λ™μ•ˆ
00:47
it progressed until I was classified as profoundly deaf.
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μ„œμ„œνžˆ μ§„ν–‰λ˜μ–΄, κ²°κ΅­ 아무것도 듀을 수 μ—†κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
00:54
But I believe that losing my hearing
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ν•˜μ§€λ§Œ μ €λŠ” 청각을 μžƒκ²Œ 된 것이
00:57
was one of the greatest gifts I've ever received.
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μ œκ°€ 받은 큰 좕볡듀 쀑 ν•˜λ‚˜λΌκ³  λ―ΏμŠ΅λ‹ˆλ‹€.
01:02
You see, I get to experience the world in a unique way.
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λ³΄μ‹œλ‹€μ‹œν”Ό, μ €λŠ” 색닀λ₯Έ λ°©λ²•μœΌλ‘œ 세상을 κ²½ν—˜ν•  수 μžˆμŠ΅λ‹ˆλ‹€,
01:06
And I believe that these unique experiences
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그리고 이런 λ…νŠΉν•œ κ²½ν—˜λ“€
01:10
that people with disabilities have
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μž₯μ• λ₯Ό 가진 μ‚¬λžŒλ“€μ˜ κ²½ν—˜μ΄
01:13
is what's going to help us make and design a better world
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λͺ¨λ‘λ₯Ό μœ„ν•΄ 더 λ‚˜μ€ 세상을 λ§Œλ“œλŠ” 데에 도움을 μ€€λ‹€κ³  λ―ΏμŠ΅λ‹ˆλ‹€.
01:18
for everyone -- both for people with and without disabilities.
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μž₯μ• κ°€ μžˆλ“  μ—†λ“  상관없이 λͺ¨λ‘μ—κ²Œ 도움이 되죠.
01:25
I used to be a disability rights lawyer,
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μ „ μž₯애인 인ꢌ λ³€ν˜Έμ‚¬μ˜€μŠ΅λ‹ˆλ‹€.
01:27
and I spent a lot of my time focused on enforcing the law,
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κ΄€λ ¨λœ 법λ₯ μ„ κ°•ν™”ν•˜κ³ , κ΄€λ ¨ μˆ˜μš©μ‹œμ„€μ΄ λ§ˆλ ¨λ˜μ–΄ μžˆλŠ”μ§€
01:31
ensuring that accommodations were made.
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μ κ²€ν•˜λŠ” 일에 λ§Žμ€ μ‹œκ°„μ„ λ³΄λƒˆμ£ .
01:33
And then I had to quickly learn international policy,
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κ·ΈλŸ¬λ‹€κ°€ κ΅­μ œμ •μ±…μ— λŒ€ν•΄μ„œ 단기에 곡뢀해야 ν•  일이 μƒκ²ΌμŠ΅λ‹ˆλ‹€.
01:38
because I was asked to work on the UN Convention
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μž₯애인 λ³΄ν˜Έμ— κ΄€ν•œ UNν˜‘μ •μ— μ°Έμ—¬ν•΄ λ‹¬λΌλŠ”
01:42
that protects people with disabilities.
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μš”μ²­μ„ λ°›μ•˜κΈ° λ•Œλ¬Έμ΄μ—ˆμ£ .
01:45
As the leader of the NGO there,
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κ΄€λ ¨λœ NGOλ‹¨μ²΄μ˜ λŒ€ν‘œλ‘œμ„œ
01:48
I spent most of my energy trying to convince people
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μž₯애인이 가진 μ‚¬νšŒλŠ₯λ ₯에 λŒ€ν•΄μ„œ
01:53
about the capabilities of people with disabilities.
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μ‚¬λžŒλ“€μ„ λ‚©λ“μ‹œν‚€λŠ” 데에 제 열정을 κΈ°μšΈμ˜€μŠ΅λ‹ˆλ‹€.
01:57
But somewhere along the way,
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κ·Έλ ‡κ²Œ μ§€λ‚΄λ©΄μ„œ
02:00
and after many career transitions
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λ§Žμ€ 직업을 μ „μ „ν•œ 후에
02:03
that my parents weren't so happy about --
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제 λΆ€λͺ¨λ‹˜μ€ 그런 절 νƒνƒν•˜κ²Œ 여기지 μ•Šμ•˜μ§€λ§Œ 말이죠.
02:05
(Laughter)
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(μ›ƒμŒ)
02:06
I stumbled upon a solution
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μš°μ—°νžˆ 해법을 찾게 λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
02:09
that I believe may be an even more powerful tool
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μž₯애와 λΉ„μž₯μ• λΌλŠ”, μ„Έμƒμ—μ„œ κ°€μž₯ μ–΄λ €μš΄ 문제λ₯Ό
02:15
to solve some of the world's greatest problems,
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ν’€μ–΄ 쀄 훨씬 더 λ§‰κ°•ν•œ 도ꡬ가 μžˆμ„μ§€ λͺ¨λ₯Έλ‹€λŠ”
02:18
disability or not.
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λ―ΏμŒμ„ κ°–κ²Œ λ˜μ—ˆμ£ .
02:22
And that tool is called design thinking.
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κ·Έ λ„κ΅¬λŠ” λ°”λ‘œ λ””μžμΈμ  λ°œμƒμž…λ‹ˆλ‹€.
02:27
Design thinking is a process for innovation and problem solving.
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λ””μžμΈμ  λ°œμƒμ€ 변화와 λ¬Έμ œν•΄κ²°μ˜ 과정이라 ν•  수 있죠.
02:33
There are five steps.
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μ—¬κΈ°μ—λŠ” λ‹€μ„― 개의 단계가 μžˆμŠ΅λ‹ˆλ‹€.
02:35
The first is defining the problem
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첫 λ‹¨κ³„λŠ” λ¬Έμ œμ μ„ μ •μ˜ν•˜κ³ 
02:38
and understanding its constraints.
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κ·Έ μ œμ•½ 쑰건을 μ΄ν•΄ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
02:41
The second is observing people in real-life situations
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두 번째 λ‹¨κ³„λŠ” μ‹€μƒν™œμ—μ„œμ˜ μ‚¬λžŒλ“€μ˜ 상황을 κ΄€μ°°ν•˜κ³ 
02:46
and empathizing with them.
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κ·Έλ“€κ³Ό κ³΅κ°ν•˜λŠ” 것이죠.
02:48
Third, throwing out hundreds of ideas -- the more the better,
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μ„Έ λ²ˆμ§ΈλŠ” μˆ˜λ§Žμ€ 아이디어λ₯Ό 내놓고 λ²„λ¦¬λ©΄μ„œ κ°œμ„ μ‹œν‚€λŠ” κ²ƒμž…λ‹ˆλ‹€.
02:52
the wilder the better.
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κ³Όκ°ν• μˆ˜λ‘ 더 λ‚˜μ•„μ§ˆ 수 있죠.
02:55
Fourth, prototyping: gathering whatever you can,
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λ„€ λ²ˆμ§ΈλŠ” λ¨Όμ € μ‹œν—˜ν•΄λ³΄λŠ” κ²λ‹ˆλ‹€.
λͺ¨λ“  κ°€λŠ₯ν•œ 것듀을 λŒμ–΄λͺ¨μœΌκ³  찾을 수 μžˆλŠ” μˆ˜λ‹¨μ„ λͺ¨μ•„μ„œ
02:59
whatever you can find,
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03:01
to mimic your solution, to test it
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λΉ„μŠ·ν•œ 해결책을 λ§Œλ“€μ–΄μ„œ ν…ŒμŠ€νŠΈ 해보고
03:03
and to refine it.
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κ·Έκ±Έ κ°œμ„ ν•΄ λ‚˜κ°€λŠ” κ±°μ£ .
03:05
And finally, implementation:
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그리고 λ§ˆμ§€λ§‰ λ‹¨κ³„λ‘œ μ‹€ν–‰ν•΄ λ³΄λŠ” κ²ƒμž…λ‹ˆλ‹€.
03:08
ensuring that the solution you came up with is sustainable.
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μ΄λŒμ–΄λ‚Έ 해결책이 λŠμž„μ—†μ΄ 지속 κ°€λŠ₯ν•œμ§€λ₯Ό ν™•μΈν•˜λŠ” 것이죠.
03:15
Warren Berger says that design thinking teaches us to look sideways,
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μ›Œλ Œ λ²„κ±°λŠ” 이런 말을 ν–ˆμ£ . λ””μžμΈμ  λ°œμƒμ€ λ‹€λ₯Έλ©΄μ„ μ‚΄ν”Όκ³ 
03:21
to reframe, to refine, to experiment
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μž¬κ΅¬μ„±ν•˜κ³ , μž¬μ •λ¦½ν•˜κ³ , μ‹€ν—˜ν•΄λ³΄λŠ” 방법을 μš°λ¦¬μ—κ²Œ κ°€λ₯΄μ³ μ€€λ‹€κ³ μš”.
03:25
and, probably most importantly,
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그리고 κ°€μž₯ μ€‘μš”ν•œ 것은
03:27
ask those stupid questions.
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어리석은 μ§ˆλ¬Έλ“€μ„ λ˜μ§€λŠ” 것이라고 ν–ˆμŠ΅λ‹ˆλ‹€.
03:31
Design thinkers believe that everyone is creative.
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λ””μžμΈμ  사고λ₯Ό ν•˜λŠ” μ‚¬λžŒλ“€μ€ λˆ„κ΅¬λ‚˜ 창의적이라고 λ―ΏμŠ΅λ‹ˆλ‹€.
03:36
They believe in bringing people from multiple disciplines together,
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λ‹€μ–‘ν•œ λΆ„μ•Όμ˜ μ‚¬λžŒλ“€μ„ λͺ¨μ•„μ„œ
03:41
because they want to share multiple perspectives
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λ‹€μ–‘ν•œ μ‹œκ°μ„ κ³΅μœ ν•˜κ³ 
03:44
and bring them together and ultimately merge them
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그것듀을 λͺ¨μœΌκ³  κ²°ν•©ν•˜λ©΄
03:47
to form something new.
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λ­”κ°€ μƒˆλ‘œμš΄ 것을 λ§Œλ“€ 수 μžˆλ‹€κ³  μƒκ°ν•˜μ£ .
03:51
Design thinking is such a successful and versatile tool
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λ””μžμΈμ  λ°œμƒμ€ 거의 λͺ¨λ“  산업뢄야에 쓰일 μ •λ„λ‘œ
03:55
that it has been applied in almost every industry.
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ν›Œλ₯­ν•˜κ³  λ‹€μž¬λ‹€λŠ₯ν•œ λ„κ΅¬μž…λ‹ˆλ‹€.
04:00
I saw the potential that it had for the issues I faced,
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μ €λŠ” μ§λ©΄ν•œ λ¬Έμ œλ“€μ„ ν•΄κ²°ν•  수 μžˆλŠ” κ°€λŠ₯성을 μ—¬κΈ°μ—μ„œ μ°Ύμ•˜κ³ 
04:04
so I decided to go back to school
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ν•™κ΅λ‘œ λ‹€μ‹œ λŒμ•„κ°€μ„œ
04:08
and get my master's in social design.
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μ‚¬νšŒ λ””μžμΈ λΆ„μ•Όμ˜ μ„μ‚¬ν•™μœ„λ₯Ό λ§ˆμ³€μŠ΅λ‹ˆλ‹€.
04:11
This looks at how to use design to create positive change in the world.
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λ””μžμΈμ„ 톡해 세상을 κΈμ •μ μœΌλ‘œ λ³€ν™”μ‹œν‚€λŠ” 방법을 λ‹€λ£¨λŠ” 학문이죠.
04:18
While I was there,
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학업을 계속 ν•˜λ˜ 쀑에
04:19
I fell in love with woodworking.
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μ „ λͺ©κ³΅μ— ν₯λ―Έλ₯Ό κ°–κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
04:22
But what I quickly realized
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κ·ΈλŸ¬λ‹€κ°€ μ œκ°€ λ­”κ°€λ₯Ό λ†“μ³€λ‹€λŠ” κ±Έ
04:24
was that I was missing out on something.
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κ°‘μžκΈ° κΉ¨λ‹«κ²Œ λ˜μ—ˆμ£ .
04:28
As you're working with a tool,
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도ꡬλ₯Ό μ‚¬μš©ν•˜λ‹€κ°€
04:31
right before it's about to kick back at you --
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도ꡬ가 μžμ‹ μ—κ²Œ λ‚ μ•„μ˜€κΈ° 직전에-
04:33
which means the piece or the tool jumps back at you --
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κ·ΈλŸ¬λ‹ˆκΉŒ λ‚˜λ¬΄μ‘°κ°μ΄λ‚˜ 도ꡬ가 νŠ€μ–΄μ„œ μžμ‹ μ—κ²Œ λ‚ μ•„μ˜¬ λ•Œ
04:36
it makes a sound.
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λ¨Όμ € μ†Œλ¦¬κ°€ λ‚˜κ² μ£ .
04:38
And I couldn't hear this sound.
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ν•˜μ§€λ§Œ μ €λŠ” κ·Έ μ†Œλ¦¬λ₯Ό 듣지 λͺ»ν•©λ‹ˆλ‹€.
04:41
So I decided,
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κ·Έλž˜μ„œ 이런 생각이 λ“€μ—ˆμ–΄μš”.
04:43
why not try and solve it?
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μ™œ 이런 κ±Έ ν•΄κ²°ν•  생각을 μ•ˆν•˜μ§€?
04:46
My solution was a pair of safety glasses
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μ œκ°€ μ œμ‹œν•œ 해결책은 이 λ³΄μ•ˆκ²½μž…λ‹ˆλ‹€.
04:49
that were engineered to visually alert the user
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μ‚¬μš©μžμ—κ²Œ μ‹œκ°μ μœΌλ‘œ μœ„ν—˜λ₯Ό μ•Œλ¦¬λŠ” λ³΄μ•ˆκ²½μ΄μ£ .
04:53
to pitch changes in the tool,
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λ„κ΅¬μ—μ„œ μ΄μƒν•œ μ†Œλ¦¬κ°€ λ‚˜λ©΄
04:56
before the human ear could pick it up.
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κ·€λ‘œ μ†Œλ¦¬κ°€ μ „λ‹¬λ˜κΈ° 전에 μ•Œλ €μ£ΌλŠ” κ±°μ£ .
05:00
Why hadn't tool designers thought of this before?
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도ꡬ λ””μžμ΄λ„ˆλ“€μ€ μ™œ 이런 생각은 μ•ˆ ν•œκ±°μ£ ?
05:04
(Laughter)
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(μ›ƒμŒ)
05:06
Two reasons: one, I was a beginner.
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κ±°κΈ°μ—λŠ” 두 가지 μ΄μœ κ°€ μžˆμŠ΅λ‹ˆλ‹€. λ¨Όμ €, μ €λŠ” μ΄ˆλ³΄μžλΌλŠ” κ±°μ£ .
05:10
I wasn't weighed down by expertise or conventional wisdom.
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μ €λŠ” μ „λ¬Έμ§€μ‹μ΄λ‚˜ 고정관념에 λ¬Άμ—¬ μžˆμ§€ μ•Šμ•˜λ‹€λŠ” κ²λ‹ˆλ‹€.
05:16
The second is: I was Deaf.
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두 번째둜, μ €λŠ” 청각μž₯μ• μžμž…λ‹ˆλ‹€.
05:20
My unique experience of the world helped inform my solution.
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세상에 λŒ€ν•œ μ €λ§Œμ˜ λ…νŠΉν•œ κ²½ν—˜μ΄ 해결책을 μ–»λŠ” 데에 도움이 λ˜μ—ˆμ£ .
05:25
And as I went on, I kept running into more and more solutions
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κ·Έλ ‡κ²Œ μ €λŠ” λ”μš± 더 λ§Žμ€ 해결책을 μ°ΎκΈ° μœ„ν•΄ λ…Έλ ₯ν•΄ μ™”μŠ΅λ‹ˆλ‹€.
05:29
that were originally made for people with disabilities,
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μ• μ΄ˆμ—λŠ” μž₯μ• λ₯Ό 가진 μ‚¬λžŒλ“€μ„ μœ„ν•΄ λ§Œλ“€μ–΄μ‘Œμ§€λ§Œ
05:33
and that ended up being picked up,
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κ²°κ΅­μ—λŠ” λͺ¨λ“  μ‚¬λžŒλ“€μ—κ²Œ μ„ νƒλ˜μ–΄
05:36
embraced and loved by the mainstream,
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받아듀여지고 μ‚¬λž‘λ°›κ²Œ 된 것듀이죠.
05:39
disability or not.
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μž₯μ• κ°€ 있고 μ—†κ³ λ₯Ό λ– λ‚˜μ„œμš”.
05:41
This is an OXO potato peeler.
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이건 감자껍질 κΉŽκΈ°μž…λ‹ˆλ‹€.
05:43
It was originally designed for people with arthritis,
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μ›λž˜λŠ” κ΄€μ ˆμ—Όμ΄ μžˆλŠ” μ‚¬λžŒλ“€μ„ μœ„ν•΄ κ°œλ°œλ˜μ—ˆμ§€λ§Œ
05:47
but it was so comfortable, everybody loved it.
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λ„ˆλ¬΄ νŽΈλ¦¬ν•΄μ„œ λͺ¨λ‘κ°€ μ• μš©ν•˜μ£ .
05:51
Text messaging: that was originally designed for people who are Deaf.
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λ¬Έμžμ „μ†‘ κΈ°λŠ₯도 μ›λž˜λŠ” 청각μž₯애인을 μœ„ν•΄ 개발된 κ²ƒμž…λ‹ˆλ‹€.
05:56
And as you know, everybody loves that, too.
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잘 μ•„μ‹œλ‹€μ‹œν”Ό, μ—­μ‹œ λˆ„κ΅¬λ‚˜ μ• μš©ν•˜μ£ .
05:59
(Laughter)
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(μ›ƒμŒ)
06:01
I started thinking:
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μ „ 이런 생각이 λ“€μ—ˆμŠ΅λ‹ˆλ‹€.
06:03
What if we changed our mindset?
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우리 사고 방식을 바꿔보면 μ–΄λ–¨κΉŒ?
06:07
What if we started designing for disability first --
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μž₯애인을 μš°μ„ μ‹œν•˜κ³  μ œν’ˆκ°œλ°œμ„ ν•˜λ©΄ μ–΄λ–¨κΉŒ?
06:12
not the norm?
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일반인이 λ¨Όμ €κ°€ μ•„λ‹ˆκ³  말이죠.
06:14
As you see, when we design for disability first,
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μ§€κΈˆ λ³΄μ‹ λŒ€λ‘œ, μž₯애인을 λ¨Όμ € μƒκ°ν•˜κ³  λ””μžμΈμ„ ν•˜λ©΄
06:18
we often stumble upon solutions that are not only inclusive,
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일반인만 κ³ λ €ν•œ λ””μžμΈλ³΄λ‹€ 훨씬 더 포괄적일 뿐만 μ•„λ‹ˆλΌ
06:24
but also are often better than when we design for the norm.
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훨씬 더 λ‚˜μ€ 해결책을 μ–»κ²Œ λ˜κΈ°λ„ ν•©λ‹ˆλ‹€.
06:30
And this excites me,
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μ „ λ°”λ‘œ 이 점에 μ—΄κ΄‘ν–ˆμ–΄μš”.
06:31
because this means that the energy it takes to accommodate someone
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μ™œλƒν•˜λ©΄ 이것이 μ˜λ―Έν•˜λŠ” λ°”λŠ”
μž₯μ• λ₯Ό 가진 μ‚¬λžŒμ„ λ°°λ €ν•˜λŠ” 열정이
06:38
with a disability
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06:39
can be leveraged, molded and played with
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μ§€λ ›λŒ€κ°€ λ˜μ–΄, μ°½μ˜μ„±κ³Ό ν˜μ‹ μ„ μΌμœΌν‚€λŠ” 힘으둜 λ°”λ€Œκ³ 
06:44
as a force for creativity and innovation.
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ν™œμš©λ  수 μžˆλ‹€λŠ” 뜻이기 λ•Œλ¬Έμž…λ‹ˆλ‹€.
06:49
This moves us from the mindset of trying to change the hearts
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μ΄λŠ” λ‹€λ₯Έ λ§ˆμŒκ°€μ§μ„ 갖도둝 우리의 사고방식을 λ°”κΎΈκ³ 
06:55
and the deficiency mindset of tolerance,
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κ΄€μš©μ— λŒ€ν•œ λΆ€μ‘±ν•œ 사고방식을 λ°”κΎΈμ–΄
06:58
to becoming an alchemist,
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우리λ₯Ό μ—°κΈˆμˆ μ‚¬λ‘œ λ§Œλ“€κ³ 
07:01
the type of magician that this world so desperately needs
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μ»€λ‹€λž€ λ¬Έμ œμ λ“€μ„ ν•΄κ²°ν•  방법이 μ ˆμ‹€νžˆ μš”κ΅¬λ˜λŠ” 우리 μ‚¬νšŒμ—
07:05
to solve some of its greatest problems.
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λ§ˆλ²•μ„ 뢈러 μΌμœΌν‚€λ„λ‘ ν•΄μ£Όμ£ .
07:08
Now, I also believe
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그리고 또 ν•œ 가지 사싀은
07:10
that people with disabilities have great potential to be designers
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μž₯μ• λ₯Ό 가진 μ‚¬λžŒλ“€λ„ 이런 λ””μžμΈ λ°œμƒμ˜ 과정을 ν†΅ν•΄μ„œ
07:15
within this design-thinking process.
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ν›Œλ₯­ν•œ λ””μžμ΄λ„ˆκ°€ 될 수 μžˆλŠ” μ—­λŸ‰μžˆλ‹€λŠ” κ²ƒμž…λ‹ˆλ‹€.
07:18
Without knowing it, from a very early age,
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κ·Έ 점을 λͺ°λžμŒμ—λ„, μ €λŠ” 어릴 λ•ŒλΆ€ν„°
07:21
I've been a design thinker, fine-tuning my skills.
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λ””μžμΈμ  사고λ₯Ό ν•˜λ©°, 제 λŠ₯λ ₯을 ν‚€μ›Œμ™”λ˜ κ±°μ£ .
07:25
Design thinkers are, by nature, problem solvers.
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λ””μžμΈμ  사고λ₯Ό ν•˜λŠ” μ‚¬λžŒμ€ νƒ€κ³ λ‚œ 문제 ν•΄κ²°μ‚¬μž…λ‹ˆλ‹€.
07:31
So imagine listening to a conversation
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μƒκ°ν•΄λ³΄μ„Έμš”. μ‚¬λžŒλ“€μ˜ λŒ€ν™”λ₯Ό λ“€μœΌλ©΄μ„œ
07:35
and only understanding 50 percent of what is said.
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κ·Έλ“€ 말의 50%만 μ•Œμ•„λ“£μŠ΅λ‹ˆλ‹€.
07:41
You can't ask them to repeat every single word.
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λͺ¨λ“  λ‹¨μ–΄λ§ˆλ‹€ λ‹€μ‹œ ν•œλ²ˆ 말해달라고 뢀탁할 μˆ˜λ„ μ—†μ£ .
07:44
They would just get frustrated with you.
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그러면 그듀도 λ‹΅λ‹΅ν•˜κ²Œ 느끼겠죠.
07:47
So without even realizing it,
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κ·Έλž˜μ„œ 저도 λͺ¨λ₯΄λŠ” 사이에
07:50
my solution was to take the muffled sound I heard,
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μ œκ°€ 듣지λͺ»ν•œ κ·Έ μ†Œλ¦¬λ₯Ό λ°•μžλ‘œ λ°”κΎΈλŠ”
07:55
that was the beat,
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해결책을 찾게 λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
07:56
and turn it into a rhythm and place it with the lips I read.
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κ·Έ μ†Œλ¦¬λ₯Ό λ¦¬λ“¬μœΌλ‘œ λ°”κΎΈμ–΄ μž…λͺ¨μ–‘을 읽으며 맞좰 λ³΄λŠ”κ±°μ£ .
08:01
Years later, someone commented that my writing had a rhythm to it.
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λͺ‡λ…„ 후에, λˆ„κ΅°κ°€κ°€ μ œκ°€ μ“΄ κΈ€μ—λŠ” 리듬감이 μžˆλ‹€λŠ” 말을 ν–ˆμŠ΅λ‹ˆλ‹€.
08:08
Well, this is because I experience conversations as rhythms.
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μ•„λ§ˆ μ œκ°€ λŒ€ν™”λ₯Ό λ¦¬λ“¬μœΌλ‘œ λ°”κΎΈλŠ” κ²½ν—˜μ„ ν•˜κΈ° λ•Œλ¬Έμ΄κ² μ£ .
08:14
I also became really, really good at failing.
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μ €λŠ” μ‹€νŒ¨λ„ ꡉμž₯히 잘 ν•©λ‹ˆλ‹€.
08:19
(Laughter)
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(μ›ƒμŒ)
08:20
Quite literally.
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말 κ·ΈλŒ€λ‘œ μ‚¬μ‹€μ΄μ—μš”.
08:22
My first semester in Spanish, I got a D.
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μŠ€νŽ˜μΈμ–΄ κ³Όλͺ© μ²«ν•™κΈ°μ—λŠ” D학점을 λ°›μ•˜μŠ΅λ‹ˆλ‹€.
08:26
But what I learned was that when I picked myself up
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ν•˜μ§€λ§Œ κ·Έ 일을 톡해 배운 건, 제 슀슀둜λ₯Ό 일으켜 μ„Έμš°κ³ 
08:30
and changed a few things around,
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상황을 λ°”κΏ”μ•Ό ν•œλ‹€λŠ” κ²ƒμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
08:32
eventually, I succeeded.
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κ²°κ΅­, μ „ μ„±κ³΅ν–ˆμ£ .
08:37
Similarly, design thinking encourages people to fail
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λ§ˆμ°¬κ°€μ§€λ‘œ, λ””μžμΈμ  λ°œμƒμ€ μ‚¬λžŒλ“€λ‘œ ν•˜μ—¬κΈˆ μ‹€νŒ¨λ₯Ό λΆ€μΆ”κΉλ‹ˆλ‹€.
08:41
and fail often,
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자주 μ‹€νŒ¨λ„ 있죠.
08:43
because eventually, you will succeed.
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μ™œλƒν•˜λ©΄ κ²°κ΅­μ—λŠ” μ„±κ³΅μ μœΌλ‘œ 이뀄내기 λ•Œλ¬Έμž…λ‹ˆλ‹€.
08:47
Very few great innovations in this world
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이 μ„Έμƒμ˜ μœ„λŒ€ν•œ ν˜μ‹  사둀듀 μ€‘μ—μ„œ
08:51
have come from someone succeeding on the first try.
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단 첫 번째 μ‹œλ„μ—μ„œ μ„±κ³΅ν•œ κ²½μš°λŠ” 맀우 λ“œλ­…λ‹ˆλ‹€.
08:56
I also experienced this lesson in sports.
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μ „ μš΄λ™μ„ ν†΅ν•΄μ„œλ„ 이 κ΅ν›ˆμ„ κ²½ν—˜ν–ˆμ–΄μš”.
09:01
I'll never forget my coach saying to my mom,
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μ „ 제 μš΄λ™μ½”μΉ˜κ°€ μ—„λ§ˆμ—κ²Œ ν•œ 말을 아직도 κΈ°μ–΅ν•©λ‹ˆλ‹€.
09:05
"If she just didn't have her hearing loss,
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"λ”°λ‹˜μ΄ μ²­λ ₯을 μžƒμ§€λ§Œ μ•Šμ•˜μ–΄λ„
09:08
she would be on the national team."
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κ΅­κ°€λŒ€ν‘œ νŒ€μ— 듀어갔을 κ±°μ˜ˆμš”."
09:12
But what my coach, and what I didn't even know at the time,
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ν•˜μ§€λ§Œ κ·Έ μ½”μΉ˜λŠ” 물둠이고 저도 κ·Έ λ•Œ μ•Œμ§€ λͺ»ν–ˆλ˜ 사싀은
09:17
was that my hearing loss actually helped me excel at sports.
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μ²­λ ₯을 μžƒμŒμœΌλ‘œμ¨ μš΄λ™μ— νƒμ›”ν•œ μ†Œμ§ˆμ„ 보일 수 μžˆμ—ˆλ‹€λŠ” μ μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
09:22
You see, when you lose your hearing, not only do you adapt your behavior,
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μ™œλƒν•˜λ©΄, μ²­λ ₯을 μžƒκ²Œ 되면 행동이 그에 적응될 뿐만 μ•„λ‹ˆλΌ
09:28
but you also adapt your physical senses.
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신체적 감각듀도 그에 μ μ‘ν•˜κ²Œ λ©λ‹ˆλ‹€.
09:32
One example of this
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예λ₯Ό λ“€μžλ©΄
09:34
is that my visual attention span increased.
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μ €λŠ” μ‹œμ•Ό λ²”μœ„κ°€ λ„“μ–΄μ‘ŒμŠ΅λ‹ˆλ‹€.
09:39
Imagine a soccer player, coming down the left flank.
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ν•œ μΆ•κ΅¬μ„ μˆ˜κ°€ 골문 쒌츑으둜 였고 μžˆλ‹€κ³  μƒκ°ν•΄λ³΄μ„Έμš”.
09:44
Imagine being goalkeeper, like I was,
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μ €λŠ” 골킀퍼라 치고
09:46
and the ball is coming down the left flank.
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곡이 골문 쒌츑으둜 였고 μžˆλŠ” κ±°μ£ .
09:49
A person with normal hearing would have the visual perspective of this.
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보톡 μ‚¬λžŒμ˜ μ‹œμ•Όκ°μ΄ 이 정도라면
09:54
I had the benefit of a spectrum this wide.
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μ €λŠ” 이 μ •λ„λ‘œ 넓은 λ²”μœ„λ₯Ό λ³΄λŠ” μž‡μ μ΄ μžˆμŠ΅λ‹ˆλ‹€.
09:58
So I picked up the players over here,
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κ·Έλž˜μ„œ μ—¬κΈ° μžˆλŠ” μ„ μˆ˜λ₯Ό μ•Œμ•„μ±„κ³ 
10:01
that were moving about and coming down the field.
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κ²½κΈ°μž₯μ—μ„œμ˜ 그의 μ›€μ§μž„κ³Ό λ‹¬λ €μ˜€λŠ” 것을 λ³Ό 수 있죠.
10:03
And I picked them up quicker, so that if the ball was passed,
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μ„ μˆ˜λ“€μ„ 빨리 νŒŒμ•…ν•΄μ„œ λ§Œμ•½ 곡을 νŒ¨μŠ€ν•˜λ©΄
10:07
I could reposition myself and be ready for that shot.
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저도 μœ„μΉ˜λ₯Ό λ‹€μ‹œ μž‘μ•„μ„œ μŠˆνŒ…μ— λŒ€λΉ„ν•  수 있게 λ©λ‹ˆλ‹€.
10:12
So as you can see,
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μ§€κΈˆκΉŒμ§€ 보셨듯이
10:14
I've been a design thinker for nearly all my life.
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μ €λŠ” 제 λͺ¨λ“  삢에 κ±Έμ³μ„œ λ””μžμΈ μ‚¬μƒκ°€μ˜€μŠ΅λ‹ˆλ‹€.
10:18
My observation skills have been honed so that I pick up on things
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κ΄€μ°°λ ₯을 μ—°λ§ˆν•œ 덕에, μ‚¬λžŒλ“€μ΄ μ ˆλŒ€ μ•Œμ•„μ±„μ§€ λͺ»ν•˜λŠ” 것을
10:23
that others would never pick up on.
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μ €λŠ” λ°”λ‘œ μ•Œμ•„μ±„κΈ°λ„ ν•˜μ£ .
10:27
My constant need to adapt has made me a great ideator
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λŠμž„μ—†μ΄ 적응해야 ν–ˆλ˜ 덕에 μ €λŠ” ν›Œλ₯­ν•œ 아이디어 창쑰자이자
10:31
and problem solver.
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문제 해결사가 λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
10:33
And I've often had to do this within limitations and constraints.
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κ·Έ κ³Όμ •μ—λŠ” λ•Œλ‘œλŠ” ν•œκ³„μ™€ μ œμ•½λ„ μžˆμ—ˆμŠ΅λ‹ˆλ‹€.
10:38
This is something that designers also have to deal with frequently.
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그건 λ””μžμ΄λ„ˆλ“€λ„ μ’…μ’… κ²ͺ게 λ˜λŠ” 상황이죠.
10:44
My work most recently took me to Haiti.
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μ΅œκ·Όμ—λŠ” 업무상 ν•˜μ΄ν‹°λ‘œ κ°”λŠ”λ°μš”.
10:48
Design thinkers often seek out extreme situations,
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λ””μžμΈ 사상가듀은 가끔 κ·Ήν•œμ˜ 상황을 찾기도 ν•©λ‹ˆλ‹€.
10:52
because that often informs some of their best designs.
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λ•Œλ‘œλŠ” 그런 μƒν™©μ—μ„œ 졜고의 λ””μžμΈμ΄ λ‚˜μ˜€κΈ° 떄문이죠.
10:56
And Haiti -- it was like a perfect storm.
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그런데 ν•˜μ΄ν‹°λŠ” 정말 μ΅œμ•…μ˜ μƒν™©μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
11:00
I lived and worked with 300 Deaf individuals
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300λͺ…μ˜ 청각μž₯애인듀과 ν•¨κ»˜ 지내며 μΌν•˜κ³  μžˆμ—ˆλŠ”λ°
11:05
that were relocated after the 2010 earthquake.
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그듀은 2010년에 μΌμ–΄λ‚œ μ§€μ§„μœΌλ‘œ 이주 수용된 μ‚¬λžŒλ“€μ΄μ—ˆμ£ .
11:09
But five and a half years later,
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그런데 5λ…„λ°˜μ΄λ‚˜ μ§€λ‚œ κ·Έλ•ŒκΉŒμ§€λ„
11:13
there still was no electricity;
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전기도 λ“€μ–΄μ˜€μ§€ μ•Šμ•˜κ³ 
11:15
there still was no safe drinking water;
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μ•ˆμ „ν•˜κ²Œ λ§ˆμ‹€ 물도 μ—†μ—ˆμŠ΅λ‹ˆλ‹€.
11:18
there were still no job opportunities;
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직업을 찾을 κΈ°νšŒλ„ μ—†μ—ˆκ³ 
11:21
there was still rampant crime, and it went unpunished.
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범죄가 λ§Œμ—°ν–ˆμ§€λ§Œ 그에 λ”°λ₯Έ μ²˜λ²Œλ„ μ—†μ—ˆμ£ .
11:25
International aid organizations came one by one.
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κ΅­μ œκ΅¬ν˜Έλ‹¨μ²΄λ“€μ΄ μ°¨λ‘€λ‘œ μ°Ύμ•„μ™”μ§€λ§Œ
11:29
But they came
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그듀이 μ œμ‹œν•œ 것은
11:30
with pre-determined solutions.
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λ»”ν•œ ν•΄κ²°μ±…λ“€ λΏμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
11:33
They didn't come ready to observe and to adapt
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κ·Έ μ§€μ—­μ‚¬νšŒμ˜ μš”κ΅¬μ‚¬ν•­μ„ κ΄€μ°°ν•˜κ³ 
11:38
based on the community's needs.
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상황에 맞게 μ€€λΉ„ν•˜μ§€ μ•Šμ•˜μ–΄μš”.
11:42
One organization gave them goats and chickens.
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μ–΄λŠ λ‹¨μ²΄λŠ” κ·Έλ“€μ—κ²Œ μ—Όμ†Œμ™€ 닭을 μ œκ³΅ν–ˆμŠ΅λ‹ˆλ‹€.
11:47
But they didn't realize
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ν•˜μ§€λ§Œ κ·Έ 단체가 μ œλŒ€λ‘œ λͺ°λžλ˜ 것은
11:48
that there was so much hunger in that community,
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κ·Έ 지역에 κ΅Άμ£Όλ¦° μ‚¬λžŒλ“€μ΄ λ„ˆλ¬΄ λ§Žμ•˜λ‹€λŠ” μ‚¬μ‹€μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
11:52
that when the Deaf went to sleep at night and couldn't hear,
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κ·Έλž˜μ„œ 밀에 청각μž₯애인듀이 μžλŠ” λ™μ•ˆ 그듀이 듣지 λͺ»ν•œλ‹€λŠ” κ±Έ μ΄μš©ν•΄μ„œ
11:56
people broke into their yards and their homes
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μ‚¬λžŒλ“€μ΄ κ·Έλ“€ 집과 λ§ˆλ‹ΉμœΌλ‘œ 쳐듀어와
11:59
and stole these chickens and goats,
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λ‹­κ³Ό 양듀을 λͺ¨λ‘ 훔쳐가 λ²„λ ΈμŠ΅λ‹ˆλ‹€.
12:02
and eventually they were all gone.
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κ²°κ΅­ λ‹€ μžƒκ³  λ§μ•˜μ–΄μš”.
12:06
Now, if that organization had taken the time
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λ§Œμ•½ κ·Έ 단체가 μ‹œκ°„μ„ 두고
12:11
to observe Deaf people, to observe the community,
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κ·Έ 청각μž₯애인듀을 κ΄€μ°°ν•˜κ³ , κ·Έ 지역도 μ‚΄νŽ΄λ΄€λ”λΌλ©΄
12:17
they would have realized their problem
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그듀이 λ‹Ήλ©΄ν•œ λ¬Έμ œμ μ„ νŒŒμ•…ν•˜κ³ 
12:19
and perhaps they would have come up with a solution,
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그에 λ”°λ₯Έ 해결책을 찾을 수 μžˆμ—ˆμ„ κ²λ‹ˆλ‹€.
12:23
something like a solar light,
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예λ₯Ό λ“€λ©΄ νƒœμ–‘μ—΄ μ‘°λͺ…μ²˜λŸΌ
12:26
lighting up a secure pen to put them in at night
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밀에 그듀이 μ§€λ‚΄λŠ” μˆ™μ†Œλ₯Ό λ°ν˜€μ„œ
12:31
to ensure their safety.
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μ•ˆμ „μ„ μ§€μΌœμ£ΌλŠ” 도ꡬ같은 κ±°μ£ .
12:34
You don't have to be a design thinker
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였늘 λ³΄μ—¬λ“œλ¦° μ‚¬λ‘€μ²˜λŸΌ
12:38
to insert the ideas I've shared with you today.
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아이디어λ₯Ό λ§Œλ“€κΈ° μœ„ν•΄ λ°˜λ“œμ‹œ λ””μžμΈ 사상가 될 ν•„μš”λŠ” μ—†μŠ΅λ‹ˆλ‹€.
12:43
You are creative.
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μ—¬λŸ¬λΆ„μ€ μ°½μ˜μ μ΄μ—μš”.
12:46
You are a designer --
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μ—¬λŸ¬λΆ„μ€ λ””μžμ΄λ„ˆμ˜ˆμš”.
12:49
everyone is.
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λˆ„κ΅¬λ‚˜ κ·Έλ ‡μŠ΅λ‹ˆλ‹€.
12:52
Let people like me help you.
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저같은 μ‚¬λžŒλ“€μ΄ μ—¬λŸ¬λΆ„μ„ λ•κ² μŠ΅λ‹ˆλ‹€.
12:56
Let people with disabilities help you look sideways,
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μž₯μ• λ₯Ό 가진 μ‚¬λžŒλ“€μ΄ μ—¬λŸ¬λΆ„λ“€λ‘œ ν•˜μ—¬κΈˆ μ˜†μ„ λŒμ•„λ³΄λ„λ‘ λ•κ² μŠ΅λ‹ˆλ‹€.
13:00
and in the process,
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κ·ΈλŸ¬λŠ” κ³Όμ •μ—μ„œ
13:02
solve some of the greatest problems.
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μ‹¬κ°ν•œ λ¬Έμ œμ λ“€μ΄ ν•΄κ²°λ˜κ² μ£ .
13:05
That's it. Thank you.
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λ§ˆμΉ˜κ² μŠ΅λ‹ˆλ‹€. κ°μ‚¬ν•©λ‹ˆλ‹€.
13:06
(Applause)
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(λ°•μˆ˜)
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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