Jamie Drummond: Let's crowd-source the world's goals

63,765 views ใƒป 2012-07-17

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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ืžืชืจื’ื: Yael BST ืžื‘ืงืจ: Ido Dekkers
00:16
So let me start by taking you back,
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ืื– ืชืจืฉื• ืœื™ ืœื”ืชื—ื™ืœ ื‘ืœืงื—ืช ืืชื›ื ืื—ื•ืจื” ื‘ื–ืžืŸ,
00:19
back into the mists of your memory
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ืืœ ืžืขืžืงื™ ื”ื–ื™ื›ืจื•ืŸ ืฉืœื›ื
00:21
to perhaps the most anticipated year in your life,
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ืœืฉื ื” ืฉืื•ืœื™ ื”ื›ื™ ืฆื™ืคื™ืชื ืœื” ื‘ื—ื™ื™ื›ื,
00:25
but certainly the most anticipated year
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ื•ื‘ื•ื•ื“ืื™ ื”ืฉื ื” ืฉื”ื›ื™ ืฆื™ืคื• ืœื”
00:28
in all human history:
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ื‘ื›ืœ ื”ื”ื™ืกื˜ื•ืจื™ื” ื”ืื ื•ืฉื™ืช:
00:29
the year 2000. Remember that?
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ืฉื ืช 2000. ื–ื•ื›ืจื™ื ืืช ื–ื”?
00:32
Y2K, the dotcom bubble,
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Y2K, ื‘ื•ืขืช ื”"ื“ื•ื˜-ืงื•ื",
00:36
stressing about whose party you're going to go to
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ื”ืชืœื‘ื˜ื ื• ืงืฉื•ืช ื‘ืฉืืœื” ืœืื™ื–ื• ืžืกื™ื‘ื” ืœืœื›ืช
00:38
as the clock strikes midnight,
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ื›ืฉืžื—ื•ื’ื™ ื”ืฉืขื•ืŸ ื™ืจืื• ื—ืฆื•ืช,
00:41
before the champagne goes flat,
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ืœืคื ื™ ืฉื”ืฉืžืคื ื™ื” ืชื’ืžืจ,
00:43
and then there's that inchoate yearning
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ื•ื”ื™ื• ืื– ื’ื ื ื™ืฆื ื™ื ืฉืœ ื›ืžื™ื”ื”
00:46
that was felt, I think, by many, that the millennium,
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ืฉืจื‘ื™ื, ื ื“ืžื” ืœื™, ื—ืฉื• ื‘ื”, ืฉืœืžื™ืœื ื™ื•ื,
00:49
that the year 2000, should mean more,
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ืฉืœืฉื ืช 2000 ืชื”ื™ื” ื™ื•ืชืจ ืžืฉืžืขื•ืช,
00:52
more than just a two and some zeroes.
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ื™ื•ืชืจ ืžืกืชื ืฉืชื™ื™ื ืขื ื›ืžื” ืืคืกื™ื.
00:55
Well, amazingly, for once, our world leaders
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ื•ื‘ื›ืŸ, ื‘ืื•ืคืŸ ืžื“ื”ื™ื, ืœืฉื ืฉื™ื ื•ื™, ืžื ื”ื™ื’ื™ ื”ืขื•ืœื
00:59
actually lived up to that millennium moment
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ื‘ืืžืช ืขืžื“ื• ื‘ืฆื™ืคื™ื•ืช ืฉืœ ืจื’ืข ื”ืžื™ืœื ื™ื•ื ื”ื–ื”
01:01
and back in 2000 agreed to some
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ื•ืื– ื‘ืฉื ืช 2000 ื”ืกื›ื™ืžื• ื™ื—ื“ ืขืœ ื›ืžื”
01:03
pretty extraordinary stuff:
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ื“ื‘ืจื™ื ื“ื™ ื™ื•ืฆืื™ ื“ื•ืคืŸ:
01:06
visionary, measurable, long-term targets
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ืžื˜ืจื•ืช ืžืœืื•ืช ื—ื–ื•ืŸ, ืžื“ื™ื“ื•ืช, ืืจื•ื›ื•ืช ื˜ื•ื•ื—
01:09
called the Millennium Development Goals.
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ืฉื ืงืจืื• "ื™ืขื“ื™ ื”ืคื™ืชื•ื— ืฉืœ ื”ืžื™ืœื ื™ื•ื".
01:12
Now, I'm sure you all keep a copy of the goals
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ืขื›ืฉื™ื•, ืื ื™ ืžืฉื•ื›ื ืข ืฉืœื›ื•ืœื›ื ืฉืžื•ืจ ืขื•ืชืง ืฉืœ ื”ื™ืขื“ื™ื ื”ืœืœื•
01:14
under your pillow, or by the bedside table,
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ืžืชื—ืช ืœื›ืจื™ืช, ืื• ืœืฆื“ ื”ืžื™ื˜ื”,
01:17
but just in case you don't,
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ืื‘ืœ ืื ื‘ืžืงืจื” ื–ื” ืœื ื›ืš,
01:19
and your memory needs some jogging,
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ื•ื”ื–ื™ื›ืจื•ืŸ ืฉืœื›ื ืฆืจื™ืš ืงืฆืช ืจืขื ื•ืŸ,
01:21
the deal agreed then goes like this:
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ื”ื”ืกื›ื ืฉื”ื•ืฉื’ ืื– ื”ื•ืœืš ื›ื›ื”:
01:24
developing countries promised to at least halve
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ืžื“ื™ื ื•ืช ืžืชืคืชื—ื•ืช ื”ื‘ื˜ื™ื—ื• ืœื”ืคื—ื™ืช ืœืคื—ื•ืช ื‘ื—ืฆื™
01:26
extreme poverty, hunger and deaths from disease,
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ืืช ื”ืขื•ื ื™ ื”ืงื™ืฆื•ื ื™, ื”ืจืขื‘, ื•ื”ืชืžื•ืชื” ืžืžื—ืœื•ืช,
01:30
alongside some other targets, by 2015,
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ื›ืžื• ื’ื ื›ืžื” ื™ืขื“ื™ื ื ื•ืกืคื™ื, ืขื“ 2015,
01:32
and developed nations promised to help them
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ื•ืžื“ื™ื ื•ืช ืžืคื•ืชื—ื•ืช ื”ื‘ื˜ื™ื—ื• ืœืกื™ื™ืข ืœื”ืŸ
01:35
get that done by dropping debts,
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ืœื”ืฆืœื™ื— ื‘ื–ื” ืขืœ-ื™ื“ื™ ืฉืžื™ื˜ืช ื—ื•ื‘ื•ืช,
01:38
increasing smart aid, and trade reform.
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ื”ื’ื‘ืจืช ืกื™ื•ืข ื—ื›ื, ื•ืจืคื•ืจืžืช ืกื—ืจ.
01:40
Well, we're approaching 2015,
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ื•ื‘ื›ืŸ, ืื ื—ื ื• ืžืชืงืจื‘ื™ื ืœ- 2015,
01:43
so we'd better assess, how are we doing on these goals?
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ืื– ื›ื“ืื™ ืฉื ื‘ื—ืŸ, ืžื” ืžืฆื‘ื™ื ื• ื‘ื™ื—ืก ืœื™ืขื“ื™ื ื”ืœืœื•?
01:45
But we've also got to decide, do we like such global goals?
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ืื‘ืœ ืื ื—ื ื• ืฆืจื™ื›ื™ื ื’ื ืœื”ื—ืœื™ื˜, ื”ืื ืื ื—ื ื• ื‘ืขื“ ื™ืขื“ื™ื ื’ืœื•ื‘ืœื™ื™ื ื›ืืœื•?
01:49
Some people don't. And if we like them, we've got to decide
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ื™ืฉ ืื ืฉื™ื ืฉืœื. ื•ืื ืื ื—ื ื• ื‘ืขื“ ื–ื”, ืื ื—ื ื• ื—ื™ื™ื‘ื™ื ืœื”ื—ืœื™ื˜
01:52
what we want to do on these goals going forward.
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ืื™ืš ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ืžืฉื™ืš ื‘ื™ื—ืก ืœื™ืขื“ื™ื ื”ืœืœื•.
01:56
What does the world want to do together?
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ืžื” ื”ืขื•ืœื ืจื•ืฆื” ืœืขืฉื•ืช ื‘ื™ื—ื“?
01:58
We've got to decide a process by which we decide.
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ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ื—ืœื™ื˜ ืขืœ ืชื”ืœื™ืš ืฉื‘ืืžืฆืขื•ืชื• ื ื—ืœื™ื˜.
02:00
Well, I definitely think these goals are worth building on
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ื•ื‘ื›ืŸ, ืื ื™ ื‘ื”ื—ืœื˜ ื—ื•ืฉื‘ ืฉื”ื™ืขื“ื™ื ื”ืืœื• ืจืื•ื™ื™ื ืœื”ื•ื•ืช ื‘ืกื™ืก
02:03
and seeing through, and here's just a few reasons why.
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ื•ืฉืฆืจื™ืš ืœื”ื‘ื™ื ืœื”ืฉื’ืชื, ื•ื”ื ื” ืจืง ื›ืžื” ื ื™ืžื•ืงื™ื ืœื›ืš.
02:07
Incredible partnerships between the private sector,
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ืฉื•ืชืคื•ื™ื•ืช ืžื“ื”ื™ืžื•ืช ื‘ื™ืŸ ื”ืกืงื˜ื•ืจ ื”ืคืจื˜ื™,
02:10
political leaders, philanthropists
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ืžื ื”ื™ื’ื™ื ืคื•ืœื™ื˜ื™ื™ื, ืคื™ืœื ืชืจื•ืคื™ื
02:12
and amazing grassroots activists
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ื•ืคืขื™ืœื™ื ืžื“ื”ื™ืžื™ื ืฉืฆืžื—ื• ืžืชื•ืš ื”ื”ืžื•ืŸ
02:14
across the developing world,
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ื‘ื›ืœ ืจื—ื‘ื™ ื”ืขื•ืœื ื”ืžืชืคืชื—,
02:16
but also 250,000 people marched in the streets
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ืื‘ืœ ื’ื 250,000 ื‘ื ื™ ืื“ื ืฆืขื“ื• ื‘ืจื—ื•ื‘ื•ืช
02:21
of Edinburgh outside this very building
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ืื“ื™ื ื‘ื•ืจื•, ืžืžืฉ ืžื—ื•ืฅ ืœื‘ื ื™ื™ืŸ ื”ื–ื”
02:23
for Make Poverty History.
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ืœืžืขืŸ ืงืžืคื™ื™ืŸ ืœืžืœื—ืžื” ื‘ืขื•ื ื™ Make Poverty History
02:24
All together, they achieved these results:
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ื•ื›ืœ ืืœื• ื™ื—ื“, ื”ืฉื™ื’ื• ืืช ื”ืชื•ืฆืื•ืช ื”ืืœื•:
02:27
increased the number of people on anti-retrovirals,
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ื”ื’ื“ื™ืœื• ืืช ืžืกืคืจ ื”ืื ืฉื™ื ืฉื ื•ื˜ืœื™ื ืชืจื•ืคื•ืช ื ื•ื’ื“ื•ืช ืจื˜ืจื• ื•ื™ืจื•ืกื™ื,
02:30
life-saving anti-AIDS drugs;
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ืชืจื•ืคื•ืช ืื™ื™ื“ืก ืžืฆื™ืœื•ืช ื—ื™ื™ื;
02:32
nearly halved deaths from malaria;
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ื”ืคื—ื™ืชื• ื›ืžืขื˜ ื‘ื—ืฆื™ ืืช ื”ืชืžื•ืชื” ืžืžืœืจื™ื”;
02:35
vaccinated so many that 5.4 million lives will be saved.
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ื—ื™ืกื ื• ื›ืœ-ื›ืš ื”ืจื‘ื” ืฉ- 5.4 ืžื™ืœื™ื•ืŸ ื—ื™ื™ื ื™ื™ื ืฆืœื•.
02:40
And combined, this is going to result
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ื•ื›ืœ ื–ื” ื™ื—ื“, ื™ื•ื‘ื™ืœ ืœืชื•ืฆืื”
02:42
in two million fewer children dying every year,
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ืฉืžืกืคืจ ื”ื™ืœื“ื™ื ืฉืžืชื™ื ื‘ื›ืœ ืฉื ื” ืงื˜ืŸ ื‘ืฉื ื™ ืžื™ืœื™ื•ืŸ,
02:45
last year, than in the year 2000.
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ื‘ืฉื ื” ืฉืขื‘ืจื”, ื‘ื”ืฉื•ื•ืื” ืœืฉื ืช 2000.
02:47
That's 5,000 fewer kids dying every day,
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ื–ื” ืื•ืžืจ ืฉ- 5,000 ื™ืœื“ื™ื ื‘ื™ื•ื ื ื™ืฆืœื• ืžืžื•ื•ืช,
02:50
ten times you lot not dead every day,
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ืคื™ ืขืฉืจื” ืฉืœื ืžืชื• ื‘ื›ืœ ื™ื•ื,
02:54
because of all of these partnerships.
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ื‘ื–ื›ื•ืช ื›ืœ ื”ืฉื•ืชืคื•ื™ื•ืช ื”ืืœื•.
02:56
So I think this is amazing living proof of progress
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ืื– ืื ื™ ื—ื•ืฉื‘ ืฉื–ื• ื”ื•ื›ื—ื” ื—ื™ื” ื•ืžื•ืคืœืื” ืœืงื™ื“ืžื”
02:59
that more people should know about,
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ืฉื™ื•ืชืจ ืื ืฉื™ื ืฆืจื™ื›ื™ื ืœื“ืขืช ืขืœ ื–ื”,
03:01
but the challenge of communicating this kind of good news
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ืื‘ืœ ื”ืืชื’ืจ ืฉืœ ืœื”ืขื‘ื™ืจ ื”ืœืื” ื—ื“ืฉื•ืช ื˜ื•ื‘ื•ืช ืžื”ืกื•ื’ ื”ื–ื”
03:03
is probably the subject of a different TEDTalk.
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ื”ื•ื ื›ื ืจืื” ื ื•ืฉื ืœื”ืจืฆืื” ืื—ืจืช ื‘- TEDTalk.
03:06
Anyway, for now, anyone involved in getting these results,
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ื‘ื›ืœ ืžืงืจื”, ืœืขืช ืขืชื”, ืœื›ืœ ืžื™ ืฉืœืงื— ื—ืœืง ื‘ื”ืฉื’ืช ื”ืชื•ืฆืื•ืช ื”ืœืœื• -
03:09
thank you. I think this proved these goals are worth it.
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ืชื•ื“ื”. ืื ื™ ื—ื•ืฉื‘ ืฉื–ื” ืžื•ื›ื™ื— ืฉื”ื™ืขื“ื™ื ื”ืœืœื• ืจืื•ื™ื™ื.
03:12
But there's still a lot of unfinished business.
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ืื‘ืœ ื™ืฉ ืขื“ื™ื™ืŸ ื”ืจื‘ื” ืขื ื™ื™ื ื™ื ืœื ื’ืžื•ืจื™ื.
03:15
Still, 7.6 million children die every year of preventable,
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ืขื“ื™ื™ืŸ, 7.6 ืžื™ืœื™ื•ืŸ ื™ืœื“ื™ื ืžืชื™ื ื‘ื›ืœ ืฉื ื” ืžืžื—ืœื•ืช
03:19
treatable diseases,
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ืฉื ื™ืชืŸ ืœืžื ื•ืข ื•ืœืจืคื ืื•ืชืŸ,
03:21
and 178 million kids are malnourished
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ื•- 178 ืžื™ืœื™ื•ืŸ ื™ืœื“ื™ื ืกื•ื‘ืœื™ื ืžืชืช ืชื–ื•ื ื”
03:24
to the point of stunting, a horrible term
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ืฉืžื’ื™ืขื” ืขื“ ื›ื“ื™ ื”ืคืจืขื•ืช ืฆืžื™ื—ื”, ื‘ื™ื˜ื•ื™ ื ื•ืจืื™
03:25
which means physical and cognitive lifelong impairment.
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ืฉืžืฉืžืขื•ืชื• ืœื™ืงื•ื™ื™ื ืคื™ื–ื™ื™ื ื•ืงื•ื’ื ื™ื˜ื™ื‘ื™ื™ื ืœื›ืœ ื”ื—ื™ื™ื.
03:29
So there's plainly a lot more to do on the goals we've got.
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ืื– ื™ืฉ ืขื•ื“ ื”ืจื‘ื” ืžืื•ื“ ืžื” ืœืขืฉื•ืช ื‘ื ื•ืฉื ื”ื™ืขื“ื™ื ืฉืœื ื•.
03:32
But then, a lot of people think there are things
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ื•ืžืฆื“ ืฉื ื™, ื”ืจื‘ื” ืื ืฉื™ื ื—ื•ืฉื‘ื™ื ืฉื™ืฉ ื“ื‘ืจื™ื
03:35
that should have been in the original package
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ืฉื”ื™ื• ืฆืจื™ื›ื™ื ืœื”ื™ื›ืœืœ ื‘ื”ืกื›ื ื”ืžืงื•ืจื™
03:37
that weren't agreed back then that should now be included,
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ืฉืื– ืœื ื”ืกื›ื™ืžื• ืขืœื™ื”ื ื•ืฉืขื›ืฉื™ื• ื™ืฉ ืœื›ืœื•ืœ ืื•ืชื
03:39
like sustainable development targets,
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ื›ืžื• ื™ืขื“ื™ ืคื™ืชื•ื— ื‘ืจื™-ืงื™ื™ืžื,
03:41
natural resource governance targets,
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ืžืฉื˜ืจื™ ืคื™ืงื•ื— ืขืœ ืžืฉืื‘ื™ื ื˜ื‘ืขื™ื™ื,
03:44
access to opportunity, to knowledge,
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ื ื’ื™ืฉื•ืช ืœื”ื–ื“ืžื ื•ื™ื•ืช, ืœื™ื“ืข,
03:46
equity, fighting corruption.
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ืฆื“ืง, ืœื—ื™ืžื” ื‘ืฉื—ื™ืชื•ืช.
03:48
All of this is measurable and could be in the new goals.
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ื›ืœ ืืœื• ื ื™ืชื ื™ื ืœืžื“ื™ื“ื” ื•ื™ื›ื•ืœื™ื ืœื”ื™ื›ืœืœ ื‘ื™ืขื“ื™ื ื”ื‘ืื™ื.
03:51
But the key thing here is,
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ืื‘ืœ ื”ืขื ื™ื™ืŸ ื”ืžืจื›ื–ื™ ื›ืืŸ ื”ื•ื,
03:53
what do you think should be in the new goals?
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ืžื” ืืชื ื—ื•ืฉื‘ื™ื ืฉืฆืจื™ืš ืœื”ื™ื›ืœืœ ื‘ื™ืขื“ื™ื ื”ื—ื“ืฉื™ื?
03:55
What do you want?
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ืžื” ืืชื ืจื•ืฆื™ื?
03:57
Are you annoyed that I didn't talk about gender equality
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ื”ืื ืžืจื’ื™ื– ืืชื›ื ืฉืœื ื“ื™ื‘ืจืชื™ ืขืœ ืฉื•ื•ื™ื•ืŸ ืžื’ื“ืจื™
03:59
or education?
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ืื• ืขืœ ื—ื™ื ื•ืš?
04:01
Should those be in the new package of goals?
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ื”ืื ื’ื ืืœื• ืฆืจื™ื›ื™ื ืœื”ื™ื›ืœืœ ื‘ื—ื‘ื™ืœืช ื”ื™ืขื“ื™ื?
04:03
And quite frankly, that's a good question,
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ื•ืœืžืขืŸ ื”ืืžืช, ื–ื• ืฉืืœื” ื˜ื•ื‘ื”,
04:05
but there's going to be some tough tradeoffs
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ืื‘ืœ ื™ืฆื˜ืจื›ื• ืœื”ื™ื•ืช ื›ืืŸ ื”ืจื‘ื” ื•ื™ืชื•ืจื™ื ืงืฉื™ื
04:07
and choices here, so you want to hope
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ื•ื”ื—ืœื˜ื•ืช ืงืฉื•ืช, ืื– ื›ื“ืื™ ืœืงื•ื•ืช
04:09
that the process by which the world decides
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ืฉื”ืชื”ืœื™ืš ืฉื‘ืืžืฆืขื•ืชื• ื”ืขื•ืœื ื™ื—ืœื™ื˜
04:11
these new goals is going to be legitimate, right?
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ืขืœ ื”ื™ืขื“ื™ื ื”ื—ื“ืฉื™ื ื”ืืœื• ื™ื”ื™ื” ืœื’ื™ื˜ื™ืžื™, ื ื›ื•ืŸ?
04:14
Well, as we gather here in Edinburgh,
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ื•ื‘ื›ืŸ, ื‘ืขื•ื“ื ื• ืžืชื›ื ืกื™ื ื›ืืŸ ื‘ืื“ื™ื ื‘ื•ืจื•,
04:16
technocrats appointed by the U.N. and certain governments,
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ื˜ื›ื ื•ืงืจื˜ื™ื ืฉืžื•ื ื• ืขืœ-ื™ื“ื™ ื”ืื•"ื ื•ื›ืžื” ืžืžืฉืœื•ืช,
04:19
with the best intentions, are busying themselves
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ืขื ื›ื•ื•ื ื•ืช ื˜ื•ื‘ื•ืช, ืขืกื•ืงื™ื
04:22
designing a new package of goals,
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ื‘ืชื›ื ื•ืŸ ื—ื‘ื™ืœืช ื™ืขื“ื™ื ื—ื“ืฉื”,
04:24
and currently they're doing that through pretty much the same old
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ื•ื ื›ื•ืŸ ืœืขื›ืฉื™ื• ื”ื ืขื•ืฉื™ื ืืช ื–ื” ื‘ืื•ืชื” ืฉื™ื˜ื” ืžื™ื•ืฉื ืช
04:28
late-20th-century, top-down, elite, closed process.
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ืžืฉื ื•ืช ื”ืžืื” ื”-20 ื”ืžืื•ื—ืจื•ืช, ืžืœืžืขืœื” ืœืžื˜ื”, ื‘ืชื”ืœื™ืš ืกื’ื•ืจ ืฉืœ ื”ืืœื™ื˜ื”.
04:31
But, of course, since then, the Web and mobile telephony,
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ืื‘ืœ, ื›ืžื•ื‘ืŸ, ืžืื–, ื”ืื™ื ื˜ืจื ื˜ ื•ื”ืชืงืฉื•ืจืช ื”ืกืœื•ืœืืจื™ืช,
04:35
along with ubiquitous reality TV formats
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ื™ื—ื“ ืขื ืคื•ืจืžื˜ื™ ืชื•ื›ื ื™ื•ืช ื”ืจื™ืืœื™ื˜ื™ ื”ืจื‘ื•ืช
04:38
have spread all around the world.
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ื ืคื•ืฆื• ื‘ื›ืœ ื”ืขื•ืœื.
04:40
So what we'd like to propose is that we use them
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ืื– ืžื” ืฉื”ื™ื™ื ื• ืจื•ืฆื™ื ืœื”ืฆื™ืข ื”ื•ื ืฉื ืฉืชืžืฉ ื‘ื”ื
04:43
to involve people from all around the world
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ื›ื“ื™ ืœื”ื‘ื™ื ืœืžืขื•ืจื‘ื•ืชื ืฉืœ ืื ืฉื™ื ืžื›ืœ ื”ืขื•ืœื
04:46
in an historic first: the world's first truly global
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ื‘ืžืขืฉื” ืจืืฉื•ืŸ ื‘ื”ื™ืกื˜ื•ืจื™ื”: ืžืฉืืœ-ืขื ื•ื”ืชื™ื™ืขืฆื•ืช ื—ื•ื‘ืงื™ ืขื•ืœื ืžืžืฉ
04:49
poll and consultation, where everyone everywhere
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ืฉื‘ื”ื ืœื›ื•ืœ ืื—ื“ ื‘ื›ืœ ืžืงื•ื
04:53
has an equal voice for the very first time.
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ื™ืฉ ืงื•ืœ ืฉื•ื•ื” ื‘ืคืขื ื”ืจืืฉื•ื ื” ื‘ื”ื—ืœื˜.
04:56
I mean, wouldn't it be a huge historic missed opportunity
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ืื ื™ ืžืชื›ื•ื•ืŸ, ื–ื” ื™ื”ื™ื” ืคืกืคื•ืก ืื“ื™ืจ ืฉืœ ื”ื–ื“ืžื ื•ืช ื”ื™ืกื˜ื•ืจื™ืช
05:00
not to do this, given that we can?
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ืื ืœื ื ืขืฉื” ื–ืืช, ื‘ื”ื™ื ืชืŸ ืฉื–ื” ืืคืฉืจื™, ืœื ื›ืš?
05:03
There's hundreds of billions of your aid dollars at stake,
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ืžื“ื•ื‘ืจ ืคื” ืขืœ ืžืื•ืช ืžื™ืœื™ืืจื“ื™ ื“ื•ืœืจื™ื ืฉืœ ืกื™ื•ืข ืžื”ื›ืกืฃ ืฉืœื›ื
05:08
tens of millions of lives, or deaths, at stake,
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ืขืฉืจื•ืช ืžื™ืœื™ื•ื ื™ ื—ื™ื™ื, ืื• ืžืชื™ื, ืžื•ื˜ืœื™ื ืขืœ ื”ื›ืฃ,
05:11
and, I'd argue, the security and future
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ื•ืื ื™ ื˜ื•ืขืŸ, ืฉื’ื ื”ื‘ื™ื˜ื—ื•ืŸ ื•ื”ืขืชื™ื“
05:14
of you and your family is also at stake.
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ืฉืœื›ื ื•ืฉืœ ืžืฉืคื—ื•ืชื™ื›ื ืžื•ื˜ืœ ืขืœ ื”ื›ืฃ.
05:16
So, if you're with me, I'd say there's three essential steps
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ืื–, ืื ืืชื ืื™ืชื™, ื”ื™ื™ืชื™ ืื•ืžืจ ืฉื™ืฉื ื ืฉืœื•ืฉื” ืฆืขื“ื™ื ื—ื™ื•ื ื™ื™ื
05:20
in this crowdsourcing campaign:
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ื‘ืงืžืคื™ื™ืŸ ื”ื–ื” ืฉืœ "ืžื™ืงื•ืจ-ื”ืžื•ื ื™ื":
05:22
collecting, connecting and committing.
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ืื™ืกื•ืฃ, ืงื™ืฉื•ืจ ื•ื”ืชื—ื™ื™ื‘ื•ืช.
05:25
So first of all, we've got to ground this campaign
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ืื– ืงื•ื“ื ื›ืœ, ืื ื—ื ื• ืฆืจื™ื›ื™ื ืฉื‘ืœื™ื‘ืช ื”ืงืžืคื™ื™ืŸ ื”ื–ื”
05:27
in core polling data.
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ื™ื”ื™ื• ื ืชื•ื ื™ื ืžืกืงืจื™ื.
05:29
Let's go into every country that will let us in,
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ื‘ื•ืื• ื ื’ื™ืข ืœื›ืœ ืžื“ื™ื ื” ืฉืชืืคืฉืจ ืœื ื• ืœื”ื™ื›ื ืก,
05:31
ask 1,001 people what they want
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ื ืฉืืœ 1001 ืื ืฉื™ื ืžื” ื”ื ืจื•ืฆื™ื
05:34
the new goals to be, making special efforts
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ืฉื™ื”ื™ื• ื”ื™ืขื“ื™ื ื”ื‘ืื™ื, ืชื•ืš ืžืืžืฅ ืžื™ื•ื—ื“
05:36
to reach the poorest, those without access
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ืœื”ื’ื™ืข ืœืขื ื™ื™ื ื‘ื™ื•ืชืจ, ืืœื• ืœืœื ื’ื™ืฉื”
05:38
to modern technology, and let's make sure that their views
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ืœื˜ื›ื ื•ืœื•ื’ื™ื” ืžื•ื“ืจื ื™ืช, ื•ื‘ื•ืื• ื ื•ื•ื“ื ืฉื”ืฉืงืคื•ืชื™ื”ื
05:41
are at the center of the goals going forward.
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ื™ื”ื™ื• ื‘ืžืจื›ื– ื”ื™ืขื“ื™ื ื”ื‘ืื™ื.
05:44
Then, we've got to commission a baseline survey
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ื•ืื–, ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื™ื™ืฆืจ "ืกืงืจ ื‘ืกื™ืก" ืฉืœ ื ืชื•ื ื™ ื”ืกืงืจ
05:48
to make sure we can monitor and progress the goals
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ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉื ื•ื›ืœ ืœืคืงื— ื•ืœืงื“ื ืืช ื”ื™ืขื“ื™ื
05:50
going forward. The original goals didn't really have
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ื‘ื”ืžืฉืš. ืœื™ืขื“ื™ื ื”ืžืงื•ืจื™ื™ื ืœื ื”ื™ืชื” ื‘ืืžืช
05:52
good baseline survey data,
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"ืกืงืจ ื‘ืกื™ืก" ืฉืœ ื ืชื•ื ื™ื,
05:54
and we're going to need the help of big data through all of this process to make sure
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ื•ืื ื—ื ื• ื ืฆื˜ืจืš ืœื”ื™ืขื–ืจ ื‘ื™ื›ื•ืœื•ืช ืœื”ืชืžื•ื“ื“ื•ืช ืขื ื›ืžื•ืช ื ืชื•ื ื™ื ื’ื“ื•ืœื” ืœืื•ืจืš ื›ืœ ื”ืชื”ืœื™ืš ื”ื–ื”
05:58
we can really monitor the progress.
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ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉื ื•ื›ืœ ื‘ืืžืช ืœืคืงื— ืขืœ ื”ื”ืชืงื“ืžื•ืช.
06:00
And then we've got to connect with the big crowd.
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ื•ืื– ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ืชื—ื‘ืจ ืœื”ืžื•ืŸ ื”ืจื—ื‘.
06:03
Now here, we see the role for an unprecedented coalition
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ื•ืคื” ืื ื—ื ื• ืจื•ืื™ื ืืช ื”ืชืคืงื™ื“ ืฉืœ ืงื•ืืœื™ืฆื™ื” ื—ืกืจืช ืชืงื“ื™ื
06:06
of social media giants and upstarts,
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ืฉืœ ืขื ืงื™ ื”ืžื“ื™ื” ื”ื—ื‘ืจืชื™ืช ื•ื”ื’ื•ืคื™ื ืฉืคืจืฆื•,
06:09
telecoms companies, reality TV show formats,
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ื—ื‘ืจื•ืช ืชืงืฉื•ืจืช, ืคื•ืจืžื˜ื™ ืชื•ื›ื ื™ื•ืช ืจื™ืืœื™ื˜ื™,
06:13
gaming companies, telecoms, all of them together
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ื—ื‘ืจื•ืช ืžืฉื—ืงื™ื, ื˜ืœืงื•ืžื•ื ื™ืงืฆื™ื”, ื›ื•ืœื ื™ื—ื“
06:17
in kind of their "We Are The World" moment.
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ื‘ืžืขื™ืŸ ื’ืจืกื” ืฉืœื”ื ืœืจื’ืข ืฉืœ "ืื ื—ื ื• ื”ืขื•ืœื"
06:20
Could they come together and help
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ื”ืื ื”ื ื™ื›ื•ืœื™ื ืœื”ืชืื—ื“ ื•ืœืขื–ื•ืจ
06:22
the Millennium Development Goals get rebranded
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ืœืžืชื’ ืžื—ื“ืฉ ืืช "ื™ืขื“ื™ ื”ืคื™ืชื•ื— ืฉืœ ื”ืžื™ืœื ื™ื•ื"
06:25
into the Millennial Generation's Goals?
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ื›"ื™ืขื“ื™ ื”ืคื™ืชื•ื— ืฉืœ ื“ื•ืจ ื”ืžื™ืœื ื™ื•ื"?
06:28
And if just five percent of the five billion plus
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ื•ืื ืจืง ื—ืžื™ืฉื” ืื—ื•ื–ื™ื ืžื—ืžืฉ ื”ืžื™ืœื™ืืจื“ ื•ื™ื•ืชืจ
06:31
who are currently connected made a comment,
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ืฉื›ื™ื•ื ืžื—ื•ื‘ืจื™ื ื™ืขื™ืจื• ื”ืขืจื”,
06:34
and that comment turned into a commitment,
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ื•ื”ื”ืขืจื” ื”ื–ื• ืชื”ืคื•ืš ืœืžื—ื•ื™ื‘ื•ืช,
06:37
we could crowdsource a force of 300 million people
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื’ื™ื™ืก ื›ื•ื— ืฉืœ 300 ืžื™ืœื™ื•ืŸ ืื™ืฉ
06:40
around the world to help see these goals through.
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ื‘ื›ืœ ื”ืขื•ืœื ืฉื™ืขื–ืจื• ืœืžืžืฉ ืืช ื”ื™ืขื“ื™ื ื”ืืœื•.
06:43
If we have this collected data, and this connected crowd,
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ืื ื™ื”ื™ื” ื‘ื™ื“ื™ื ื• ืื•ืกืฃ ื”ืžื™ื“ืข ื”ื–ื”, ื•ื”ืงื”ืœ ื”ืžืงื•ืฉืจ ื”ื–ื”,
06:47
based upon our experience of campaigning
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ื‘ื”ืชื‘ืกืก ืขืœ ื”ื ื™ืกื™ื•ืŸ ืฉืœื ื• ื‘ืงืžืคื™ื™ื ื™ื
06:48
and getting world leaders to commit,
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ื•ื‘ื”ืฉืคืขื” ืขืœ ืžื ื”ื™ื’ื™ ื”ืขื•ืœื ืœื”ืชื—ื™ื™ื‘,
06:50
I think world leaders will commit
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ืื ื™ ื—ื•ืฉื‘ ืฉืžื ื”ื™ื’ื™ ื”ืขื•ืœื ืื›ืŸ ื™ืชื—ื™ื™ื‘ื•
06:51
to most of the crowdsourced recommendations.
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ืœืจื•ื‘ ื”ื”ืžืœืฆื•ืช ืฉื”ื’ื™ืขื• ืž"ืžื™ืงื•ืจ-ื”ืžื•ื ื™ื".
06:54
But the question really is, through this process
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ืื‘ืœ ื”ืฉืืœื” ื”ืืžื™ืชื™ืช ื”ื™ื, ื“ืจืš ื”ืชื”ืœื™ืš ื”ื–ื”
06:56
will we all have become committed?
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ื”ืื ื ื”ืคื•ืš ื›ื•ืœื ื• ืœืžื—ื•ื™ื‘ื™ื ืœื–ื”?
06:59
And if we are, are we ready to iterate, monitor
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ื•ืื ื›ืŸ, ื”ืื ืื ื—ื ื• ืžื•ื›ื ื™ื ืœื”ืชืขืงืฉ, ืœืคืงื—
07:02
and provide feedback, make sure these promises
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ื•ืœืกืคืง ืžืฉื•ื‘, ืœื•ื•ื“ื ืฉื”ื”ื‘ื˜ื—ื•ืช ื”ืืœื•
07:04
are really delivering results?
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ื‘ืืžืช ืžื ื™ื‘ื•ืช ืชื•ืฆืื•ืช?
07:06
Well, there's some fantastic examples here to scale up,
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ื•ื‘ื›ืŸ, ื™ืฉ ื›ืืŸ ื›ืžื” ื“ื•ื’ืžืื•ืช ืžื•ืคืœืื•ืช ืฉืืคืฉืจ ืžื”ืŸ ืœื”ืชืจื—ื‘,
07:10
mostly piloted within Africa, actually.
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ืจื•ื‘ืŸ ืคื™ื™ืœื•ื˜ื™ื ื‘ืืคืจื™ืงื”, ืœืžืขืฉื”.
07:12
There's Open Data Kenya, which geocodes
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ื™ืฉ ืืช ืคืจื•ื™ืงื˜ " Open Data Kenya" ืฉืžื—ื•ืœืœ ืžื™ื“ืข ื’ื™ืื•ื’ืจืคื™
07:14
and crowdsources information about where projects are,
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ื•ืขื•ืฉื” "ืžื™ืงื•ืจ-ื”ืžื•ื ื™ื" ืœืžื™ื“ืข ืœื’ื‘ื™ ืžื™ืงื•ืžื ืฉืœ ื”ืคืจื•ื™ืงื˜ื™ื ื”ืฉื•ื ื™ื,
07:17
are they delivering results.
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ื•ืžื™ื“ืข ื”ืื ื”ื ืžื ื™ื‘ื™ื ืชื•ืฆืื•ืช.
07:19
Often, they're not in the right place.
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ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช, ื”ื ืœื ื‘ืžืงื•ื ื”ื ื›ื•ืŸ.
07:20
And Ushahidi, which means "witness" in Swahili,
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ื•"ืื•ืฉื”ื™ื“ื™" ืฉืžืฉืžืขื•ืชื• "ืขื“ื™ื" ื‘ืกื•ื•ืื”ื™ืœื™,
07:24
which geocodes and crowdsources information
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ืฉืžื—ื•ืœืœ ืžื™ื“ืข ื’ื™ืื•ื’ืจืคื™ ื•ืขื•ืฉื” "ืžื™ืงื•ืจ-ื”ืžื•ื ื™ื" ืœืžื™ื“ืข
07:26
in complex emergencies to help target responses.
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ื‘ืžืงืจื™ ื—ื™ืจื•ื ืžื•ืจื›ื‘ื™ื ื›ื“ื™ ืœืขื–ื•ืจ ืœืžืงื“ ืืช ื”ื”ื™ืขื ื•ืช.
07:30
This is some of the most exciting stuff
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ืืœื• ื”ื ื›ืžื” ืžื”ื“ื‘ืจื™ื ื”ืžืœื”ื™ื‘ื™ื ื‘ื™ื•ืชืจ
07:33
in development and democracy,
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ื‘ืคื™ืชื•ื— ื•ื‘ื“ืžื•ืงืจื˜ื™ื”,
07:35
where citizens on the edge of a network
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ืฉื‘ื”ื ืื–ืจื—ื™ื ื‘ืงืฆื” ื”ืจืฉืช
07:37
are helping to force open the process
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ืขื•ื–ืจื™ื ืœืืœืฅ ืœื”ืคื•ืš ืืช ื”ืชื”ืœื™ืš ืœืคืชื•ื—
07:39
to make sure that the big global aid promises
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ื›ื“ื™ ืœื•ื•ื“ื ืฉื”ื”ื‘ื˜ื—ื•ืช ื”ื’ื“ื•ืœื•ืช ืœืกื™ื•ืข
07:42
and vague stuff up at the top really delivers for people
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ื•ื”ื“ื‘ืจื™ื ื”ืžืขื•ืจืคืœื™ื ืฉื ืœืžืขืœื” ื‘ืืžืช ื™ื’ื™ืขื• ืœืื ืฉื™ื
07:46
at a grassroots level and inverts that pyramid.
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ื‘ืชื—ืชื™ืช ื•ื™ื”ืคื›ื• ืืช ื”ืคื™ืจืžื™ื“ื” ื”ื–ื•.
07:50
This openness, this forcing openness, is key,
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ื”ืคืชื™ื—ื•ืช ื”ื–ื•, ืื™ืœื•ืฅ ื”ืคืชื™ื—ื•ืช ื”ื–ื•, ื”ื™ื ื”ืžืคืชื—,
07:53
and if it wasn't entirely transparent already,
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ื•ืื ื–ื” ืœื ื”ื™ื” ืœื’ืžืจื™ ืฉืงื•ืฃ ืžืžื™ืœื,
07:56
I should be open: I've got a completely transparent agenda.
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ืื ื™ ืื”ื™ื” ืคืชื•ื—: ืœื™ ื™ืฉ ืื’'ื ื“ื” ืฉืงื•ืคื” ืœื’ืžืจื™.
08:01
Long-term trends suggest that this century
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ืžื’ืžื•ืช ืืจื•ื›ื•ืช ื˜ื•ื•ื— ืžืฆื‘ื™ืขื•ืช ืขืœ ื›ืš ืฉื”ืžืื” ื”ื–ื•
08:03
is going to be a tough place to live,
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ืชื”ื™ื” ืžืงื•ื ืงืฉื” ืœื—ื™ื•ืช ื‘ื•,
08:05
with population increases, consumption patterns increasing,
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ืขื ื’ื™ื“ื•ืœ ื‘ืื•ื›ืœื•ืกื™ื™ื”, ืขืœื™ื” ื‘ืจืžื•ืช ื”ืฆืจื™ื›ื”,
08:09
and conflict over scarce natural resources.
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ื•ืžืื‘ืงื™ื ืขืœ ืจืงืข ืžืฉืื‘ื™ ื”ื˜ื‘ืข ื”ืžื“ืœื“ืœื™ื.
08:13
And look at the state of global politics today.
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ื•ืชืกืชื›ืœื• ืขืœ ืžืฆื‘ื” ืฉืœ ื”ืคื•ืœื™ื˜ื™ืงื” ื”ื’ืœื•ื‘ืœื™ืช ื”ื™ื•ื.
08:16
Look at the Rio Earth Summit that happened just last week,
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ืชืกืชื›ืœื• ืขืœ "ืคืกื’ืช ื›ื“ื•ืจ ื”ืืจืฅ ื‘ืจื™ื•" ืจืง ืžื”ืฉื‘ื•ืข ืฉืขื‘ืจ,
08:20
or the Mexican G20, also last week.
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ืื• ื•ืขื™ื“ืช ื”- G20 ื‘ืžืงืกื™ืงื•, ื’ื ื›ืŸ ืžื”ืฉื‘ื•ืข ืฉืขื‘ืจ.
08:22
Both, if we're honest, a bust.
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ืฉืชื™ื”ืŸ, ืื ืœื”ื™ื•ืช ื›ื ื™ื, ื›ืฉืœื•ืŸ.
08:25
Our world leaders, our global politics,
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ืžื ื”ื™ื’ื™ ื”ืขื•ืœื ืฉืœื ื•, ื”ืคื•ืœื™ื˜ื™ืงื” ื”ื’ืœื•ื‘ืืœื™ืช ืฉืœื ื•,
08:27
currently can't get it done.
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ื ื›ื•ืŸ ืœืขื›ืฉื™ื• ืœื ืžืฆืœื™ื—ื” ืœื”ื‘ื™ื ืชื•ืฆืื•ืช.
08:30
They need our help. They need the cavalry,
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ื”ื ื–ืงื•ืงื™ื ืœืขื–ืจื” ืฉืœื ื•. ื”ื ืฆืจื™ื›ื™ื ืืช ื—ื™ืœ ื”ืคืจืฉื™ื,
08:33
and the cavalry's not going to come from Mars.
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ื•ื—ื™ืœ ื”ืคืจืฉื™ื ื”ื–ื” ืœื ื™ื’ื™ืข ืžื”ื—ืœืœ ื”ื—ื™ืฆื•ืŸ.
08:35
It's got to come from us, and I see this process
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ื–ื” ื—ื™ื™ื‘ ืœื”ื’ื™ืข ืžืื™ืชื ื•, ื•ืื ื™ ืจื•ืื” ืืช ื”ืชื”ืœื™ืš ื”ื–ื”
08:38
of deciding democratically in a bottom-up fashion
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ืฉืœ ื”ื—ืœื˜ื” ื‘ืื•ืคืŸ ื“ืžื•ืงืจื˜ื™ ื‘ืžื‘ื ื” ืฉืœ ืžืœืžื˜ื”-ืœืžืขืœื”
08:41
what the world wants to work on together
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ืขืœ ืื™ืœื• ื“ื‘ืจื™ื ื”ืขื•ืœื ืจื•ืฆื” ืœืขื‘ื•ื“ ื‘ื™ื—ื“
08:44
as one vital means by which we can crowdsource
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ื›ืืžืฆืขื™ ืื—ื“ ื—ื™ื•ื ื™ ืฉื‘ืืžืฆืขื•ืชื• ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื’ื™ื™ืก ืืช ื”ื›ื•ื—
08:47
the force to really build that constituency
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ืžืชื•ืš ื”ื”ืžื•ืŸ ื›ื“ื™ ื‘ืืžืช ืœื‘ื ื•ืช ืืช ืงื”ืœ ื”ื‘ื•ื—ืจื™ื
08:51
that's going to reinvigorate global governance
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ืฉื™ื‘ื™ื ืœื”ืžืจืฆื” ืžื—ื“ืฉ ืฉืœ ื”ืžืžืฉืœ ื”ื’ืœื•ื‘ืœื™
08:53
in the 21st century.
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ื‘ืžืื” ื”- 21.
08:55
I started in 2000. Let me finish in 2030.
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ื”ืชื—ืœืชื™ ื‘ืฉื ืช 2000. ื”ืจืฉื• ืœื™ ืœืกื™ื™ื ื‘ืฉื ืช 2030.
09:00
Many people made fun of a big campaign a few years ago
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ื”ืจื‘ื” ืื ืฉื™ื ืœื’ืœื’ื• ืขืœ ืงืžืคื™ื™ืŸ ื’ื“ื•ืœ ืฉืขืฉื™ื ื• ืœืคื ื™ ื›ืžื” ืฉื ื™ื
09:04
we had called Make Poverty History.
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ืงืจืื ื• ืœื• "Make Poverty History".
09:06
It was a naive thought in many people's minds,
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ื‘ืขื™ื ื™ ืจื‘ื™ื ื–ื” ื”ื™ื” ืจืขื™ื•ืŸ ื ืื™ื‘ื™,
09:09
and it's true, it was just a t-shirt slogan
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ื•ื–ื” ื ื›ื•ืŸ, ื–ื” ื”ื™ื” ืจืง ืกืœื•ื’ืŸ ืขืœ ื—ื•ืœืฆื”
09:12
that worked for the moment. But look.
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ืฉืขื‘ื“ ื‘ืื•ืชื• ืจื’ืข. ืื‘ืœ ืชืจืื•.
09:15
The empirical condition of living under a dollar and 25
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ื”ืžืฆื‘ ื”ืืžืคืจื™ ืฉืœ ื”ืชืงื™ื™ืžื•ืช ืž- 1.25 ื“ื•ืœืจ
09:19
is trending down, and look where it gets to by 2030.
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ื ืžืฆื ื‘ืžื’ืžืช ื™ืจื™ื“ื”, ื•ืชืจืื• ืœืืŸ ื”ื•ื ื™ื’ื™ืข ืขื“ 2030.
09:22
It's getting near zero.
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ื”ื•ื ืžืชืงืจื‘ ืœืืคืก.
09:25
Now sure, progress in China and India
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ื›ืžื•ื‘ืŸ, ื”ืงื™ื“ืžื” ื‘ืกื™ืŸ ื•ื‘ื”ื•ื“ื•
09:27
and poverty reduction there was key to that,
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ื•ื”ืคื—ืชืช ื”ืขื•ื ื™ ืฉื ื”ื™ื• ื”ืžืคืชื— ืœื–ื”,
09:29
but recently also in Africa, poverty rates are being reduced.
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ืื‘ืœ ืœืื—ืจื•ื ื” ื’ื ื‘ืืคืจื™ืงื”, ืฉื™ืขื•ืจื™ ื”ืขื•ื ื™ ืคื•ื—ืชื™ื.
09:32
It will get harder as we get towards zero,
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ื–ื” ื™ื”ื™ื” ืงืฉื” ื™ื•ืชืจ ื›ื›ืœ ืฉื ืชืงื“ื ืœื›ื™ื•ื•ืŸ ื”ืืคืก,
09:35
as the poor will be increasingly located
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ื›ื›ืœ ืฉื”ืขื ื™ื™ื ื™ื”ื™ื• ื™ื•ืชืจ ื•ื™ื•ืชืจ ืžืžื•ืงืžื™ื
09:37
in post-conflict, fragile states,
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ื‘ืžื“ื™ื ื•ืช ืฉื‘ืจื™ืจื™ื•ืช, ืฉื ืžืฆืื•ืช ืื—ืจื™ ืงื•ื ืคืœื™ืงื˜ื™ื,
09:39
or maybe in middle income states
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ืื• ืื•ืœื™ ื‘ืžื“ื™ื ื•ืช ื‘ืขืœื•ืช ื”ื›ื ืกื” ื‘ื™ื ื•ื ื™ืช
09:41
where they don't really care about the marginalized.
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ืฉืฉื ืœื ื‘ืืžืช ืื›ืคืช ืžืืœื• ืฉื ื“ื—ืงื• ืœืฉื•ืœื™ื™ื.
09:44
But I'm confident, with the right kind of political campaigning
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ืื‘ืœ ืื ื™ ืžืฉื•ื›ื ืข, ืฉืขื ืงืžืคื™ื™ืŸ ืคื•ืœื™ื˜ื™ ื ื›ื•ืŸ
09:48
and creative and technological innovation combined
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ื•ืขื ื—ื“ืฉื ื•ืช ื˜ื›ื ื•ืœื•ื’ื™ืช ื™ืฆื™ืจืชื™ืช
09:51
working together more and more as one,
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ืฉืขื•ื‘ื“ื™ื ื‘ื™ื—ื“ ื™ื•ืชืจ ื•ื™ื•ืชืจ ื›ื’ื•ืฃ ืื—ื“,
09:54
I think we can get this and other goals done.
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ืื ื™ ื—ื•ืฉื‘ ืฉื ืฆืœื™ื— ื‘ื™ืขื“ ื”ื–ื” ื•ื‘ื™ืขื“ื™ื ืื—ืจื™ื.
09:57
Thank you. (Applause)
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ืชื•ื“ื”.
10:00
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
10:05
Chris Anderson: Jamie, here's the puzzle to me.
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ื›ืจื™ืก ืื ื“ืจืกื•ืŸ: ื’'ื™ืžื™, ื”ื ื” ืฉืืœื” ืฉืžื‘ืœื‘ืœืช ืื•ืชื™.
10:07
If there was an incident today where a hundred kids
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ืœื• ื”ื™ืชื” ื”ื™ื•ื ืชืงืจื™ืช ืฉื‘ื” ืžืื” ื™ืœื“ื™ื
10:11
died in some tragedy or where, say, a hundred kids
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ื ื”ืจื’ื• ื‘ืื™ื–ื• ื˜ืจื’ื“ื™ื”, ืื• ื ืืžืจ ืžืื” ื™ืœื“ื™ื
10:15
were kidnapped and then rescued by special forces,
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ื”ื™ื• ื ื—ื˜ืคื™ื ื•ืื– ื ื™ืฆืœื™ื ืข"ื™ ื”ื›ื•ื—ื•ืช ื”ืžื™ื•ื—ื“ื™ื,
10:18
I mean, it would be all over the news for a week, right?
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ื›ืœื•ืžืจ, ื–ื” ื”ื™ื” ืžื›ื›ื‘ ื‘ื›ืœ ื”ื—ื“ืฉื•ืช ื›ืœ ื”ืฉื‘ื•ืข, ื ื›ื•ืŸ?
10:21
You just put up, just as one of your numbers there,
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ื•ืืชื” ื”ืจืื™ืช ืขื›ืฉื™ื•, ื›ืื—ื“ ื”ืžืกืคืจื™ื ืฉืœืš ืฉื,
10:23
that 5,000 -- is that the number?
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ืฉ- 5,000...ื–ื” ื”ืžืกืคืจ ื”ื ื›ื•ืŸ?
10:27
Jamie Drummond: Fewer children every day.
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ื’'ื™ืžื™ ื“ืจืžื•ื ื“: ืžืชื™ื ืคื—ื•ืช ื‘ื›ืœ ื™ื•ื
10:29
CA: Five thousand fewer children dying every day.
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ื›.ื.: 5,000 ื™ืœื“ื™ื ืคื—ื•ืช ืฉืžืชื• ื‘ื›ืœ ื™ื•ื.
10:30
I mean, it dwarfs, dwarfs everything
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ื›ืœื•ืžืจ, ื”ื›ื•ืœ ืžืชื’ืžื“, ืžืชื’ืžื“
10:34
that is actually on our news agenda, and it's invisible.
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ื›ืœ ืžื” ืฉื ืžืฆื ื‘ื›ื•ืชืจื•ืช ื”ื™ื•ื, ื•ื–ื” ื‘ืœืชื™ ื ืจืื”.
10:37
This must drive you crazy.
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ื–ื” ื‘ื˜ื— ืžืฉื’ืข ืื•ืชืš.
10:39
JD: It does, and we're having a huge debate in this country
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ื’'.ื“.: ืื›ืŸ, ื•ื™ืฉ ืืฆืœื ื• ื‘ืžื“ื™ื ื” ื•ื™ื›ื•ื— ื’ื“ื•ืœ
10:42
about aid levels, for example, and aid alone is not
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ืขืœ ืจืžื•ืช ืกื™ื•ืข, ืœืžืฉืœ, ื•ืกื™ื•ืข ื›ืฉืœืขืฆืžื•
10:44
the whole solution. Nobody thinks it is.
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ื”ื•ื ืœื ื›ืœ ื”ืคืชืจื•ืŸ. ืืฃ ืื—ื“ ืœื ื—ื•ืฉื‘ ื›ืš.
10:46
But, you know, if people saw the results of this smart aid,
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ืื‘ืœ, ืืชื” ื™ื•ื“ืข, ืื ืื ืฉื™ื ื”ื™ื• ืจื•ืื™ื ืืช ื”ืชื•ืฆืื•ืช ืฉืœ ื”ืกื™ื•ืข ื”ื—ื›ื,
10:51
I mean, they'd be going crazy for it.
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ื›ืœื•ืžืจ, ื”ื ื”ื™ื• ืžืฉืชื’ืขื™ื ืžื–ื”.
10:53
I wish the 250,000 people who really did march
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ื”ืœื•ื•ืื™ ื•- 250,000 ื”ืื ืฉื™ื ืฉื‘ืืžืช ืฆืขื“ื•
10:57
outside this very building knew these results.
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ืžื—ื•ืฅ ืœื‘ื ื™ื™ืŸ ื”ื–ื” ืžืžืฉ ื”ื™ื• ื™ื•ื“ืขื™ื ืขืœ ื”ืชื•ืฆืื•ืช ื”ืืœื•.
11:00
Right now they don't, and it would be great to find a way
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ื›ืจื’ืข ื”ื ืื™ื ื ื™ื•ื“ืขื™ื, ื•ื–ื” ื”ื™ื” ื ื”ื“ืจ ืœื• ืžืฆืื ื• ื“ืจืš
11:03
to better communicate it, because we have not.
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ืœื”ืขื‘ื™ืจ ืืช ื–ื” ื‘ืฆื•ืจื” ื˜ื•ื‘ื” ื™ื•ืชืจ, ื›ื™ ืœื ืžืฆืื ื•.
11:05
Creatively, we've failed to communicate this success so far.
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ื‘ืชื—ื•ื ื”ื™ืฆื™ืจืชื™ื•ืช, ื ื›ืฉืœื ื• ื‘ื”ืขื‘ืจืช ื”ื”ืฆืœื—ื•ืช ื”ืืœื• ืขื“ ื›ื”.
11:09
If those kinds of efforts just could multiply their voice
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ืœื• ืžืืžืฆื™ื ื›ืืœื• ื™ื›ืœื• ืจืง ืœื”ื›ืคื™ืœ ืืช ื”ืชื”ื•ื“ื” ืฉืœื”ื
11:12
and amplify it at the key moments, I know for a fact
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ื•ืœื”ื’ื‘ื™ืจ ืื•ืชื” ื‘ืจื’ืขื™ื ื”ื ื›ื•ื ื™ื, ืื ื™ ื™ื•ื“ืข ื‘ื•ื•ื“ืื•ืช
11:14
we'd get better policy.
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ืฉื”ื™ื™ื ื• ืžืงื‘ืœื™ื ืžื“ื™ื ื™ื•ืช ื˜ื•ื‘ื” ื™ื•ืชืจ.
11:16
The Mexican G20 need not have been a bust.
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ื•ืขื™ื“ืช ื”- G20 ื‘ืžืงืกื™ืงื• ืœื ื”ื™ื™ืชื” ื—ื™ื™ื‘ืช ืœื”ื™ื•ืช ื›ื™ืฉืœื•ืŸ.
11:19
Rio, if anyone cares about the environment,
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ืจื™ื•, ืื ืœืžื™ืฉื”ื• ืื›ืคืช ืžื ื•ืฉืื™ ืกื‘ื™ื‘ื”,
11:22
need not have been a bust, okay?
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ืœื ื”ื™ื™ืชื” ื—ื™ื™ื‘ืช ืœื”ื™ื•ืช ื›ืฉืœื•ืŸ, ื‘ืกื“ืจ?
11:24
But these conferences are going on,
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ืื‘ืœ ื”ื›ื™ื ื•ืกื™ื ื”ืืœื• ืžืžืฉื™ื›ื™ื,
11:26
and I know people get skeptical and cynical
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ื•ืื ื™ ื™ื•ื“ืข ืฉืื ืฉื™ื ื”ื•ืคื›ื™ื ืกืงืคื˜ื™ื™ื ื™ื•ืชืจ ื•ืฆื™ื ื™ื™ื
11:27
about the big global summits and the promises
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ืœื’ื‘ื™ ื•ืขื™ื“ื•ืช ื’ืœื•ื‘ืœื™ื•ืช ื›ืืœื• ื•ื”ื”ื‘ื˜ื—ื•ืช
11:29
and their never being kept, but actually,
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ืฉืืฃ ืคืขื ืœื ืžืงื•ื™ืžื•ืช, ืื‘ืœ ืœืžืขืฉื”,
11:31
the bits that are, are making a difference,
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ื”ื—ืœืงื™ื ื”ืงื˜ื ื™ื ืฉื›ืŸ ืžืงื•ื™ืžื™ื, ืขื•ืฉื™ื ืฉื™ื ื•ื™,
11:33
and what the politicians need
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ื•ืžื” ืฉื”ืคื•ืœื™ื˜ื™ืงืื™ื ืฆืจื™ื›ื™ื
11:35
is more permission from the public.
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ื–ื” ื™ื•ืชืจ ืื™ืฉื•ืจ ืžื”ืฆื™ื‘ื•ืจ.
11:37
CA: But you haven't fully worked out the Web mechanisms, etc.
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ื›.ื.: ืื‘ืœ ืœื ืœื’ืžืจื™ ืคื™ืฆื—ืชื ืขื“ื™ื™ืŸ ืืช ื”ืžื›ื ื™ื–ื ืฉืœ ื”ืื™ื ื˜ืจื ื˜ ื•ื›ื•'
11:39
by which this might happen.
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ืฉื‘ืืžืฆืขื•ืชื• ื–ื” ื™ื›ื•ืœ ืœืงืจื•ืช.
11:41
I mean, if the people here who've had experience
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ื›ืœื•ืžืจ, ืื ืœืื ืฉื™ื ืฉื›ืืŸ ืฉื”ืชื ืกื• ื›ื‘ืจ
11:43
using open platforms, you're interested to talk with them
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ื‘ืฉื™ืžื•ืฉ ื‘ืคืœื˜ืคื•ืจืžื•ืช ืคืชื•ื—ื•ืช...ืืชื” ืžืขื ื™ื™ืŸ ืœื“ื‘ืจ ืื™ืชื
11:46
this week and try to take this forward.
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ื”ืฉื‘ื•ืข ื•ืœื ืกื•ืช ืœืงื“ื ืืช ื–ื”.
11:48
JD: Absolutely. CA: All right, well I must say,
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ื’'.ื“.: ื‘ื”ื—ืœื˜. ื›.ื.: ื‘ืกื“ืจ, ืื– ืื ื™ ื—ื™ื™ื‘ ืœื”ื’ื™ื“,
11:50
if this conference led in some way
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ืื ื”ื›ื™ื ื•ืก ื”ื–ื” ื”ื•ื‘ื™ืœ ื‘ืื™ื–ื” ืฉื”ื•ื ืื•ืคืŸ
11:52
to advancing that idea, that's a huge idea,
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ืœืงื™ื“ื•ื ื”ืจืขื™ื•ืŸ ื”ื–ื”, ื–ื” ืจืขื™ื•ืŸ ืื“ื™ืจ,
11:55
and if you carry that forward, that is really awesome,
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ื•ืื ืืชื” ืชื•ื‘ื™ืœ ืืช ื–ื” ื”ืœืื”, ื–ื” ื‘ืืžืช ื ืคืœื,
11:58
so thank you. JD: I'd love your help.
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ืื– ืชื•ื“ื” ืœืš. ื’'.ื“.: ืืฉืžื— ืœืขื–ืจืชื›ื.
11:59
CA: Thank you, thank you.
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ื›.ื.: ืชื•ื“ื” ืœืš, ืชื•ื“ื”.
12:01
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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