Jamie Drummond: Let's crowd-source the world's goals

Translator: Joseph Geni Reviewer: Morton Bast

So let me start by taking you back,

back into the mists of your memory

to perhaps the most anticipated year in your life,

but certainly the most anticipated year

in all human history:

the year 2000. Remember that?

Y2K, the dotcom bubble,

stressing about whose party you're going to go to

as the clock strikes midnight,

before the champagne goes flat,

and then there's that inchoate yearning

that was felt, I think, by many, that the millennium,

that the year 2000, should mean more,

more than just a two and some zeroes.

Well, amazingly, for once, our world leaders

actually lived up to that millennium moment

and back in 2000 agreed to some

pretty extraordinary stuff:

visionary, measurable, long-term targets

called the Millennium Development Goals.

Now, I'm sure you all keep a copy of the goals

under your pillow, or by the bedside table,

but just in case you don't,

and your memory needs some jogging,

the deal agreed then goes like this:

developing countries promised to at least halve

extreme poverty, hunger and deaths from disease,

alongside some other targets, by 2015,

and developed nations promised to help them

get that done by dropping debts,

increasing smart aid, and trade reform.

Well, we're approaching 2015,

so we'd better assess, how are we doing on these goals?

But we've also got to decide, do we like such global goals?

Some people don't. And if we like them, we've got to decide

what we want to do on these goals going forward.

What does the world want to do together?

We've got to decide a process by which we decide.

Well, I definitely think these goals are worth building on

and seeing through, and here's just a few reasons why.

Incredible partnerships between the private sector,

political leaders, philanthropists

and amazing grassroots activists

across the developing world,

but also 250,000 people marched in the streets

of Edinburgh outside this very building

for Make Poverty History.

All together, they achieved these results:

increased the number of people on anti-retrovirals,

life-saving anti-AIDS drugs;

nearly halved deaths from malaria;

vaccinated so many that 5.4 million lives will be saved.

And combined, this is going to result

in two million fewer children dying every year,

last year, than in the year 2000.

That's 5,000 fewer kids dying every day,

ten times you lot not dead every day,

because of all of these partnerships.

So I think this is amazing living proof of progress

that more people should know about,

but the challenge of communicating this kind of good news

is probably the subject of a different TEDTalk.

Anyway, for now, anyone involved in getting these results,

thank you. I think this proved these goals are worth it.

But there's still a lot of unfinished business.

Still, 7.6 million children die every year of preventable,

treatable diseases,

and 178 million kids are malnourished

to the point of stunting, a horrible term

which means physical and cognitive lifelong impairment.

So there's plainly a lot more to do on the goals we've got.

But then, a lot of people think there are things

that should have been in the original package

that weren't agreed back then that should now be included,

like sustainable development targets,

natural resource governance targets,

access to opportunity, to knowledge,

equity, fighting corruption.

All of this is measurable and could be in the new goals.

But the key thing here is,

what do you think should be in the new goals?

What do you want?

Are you annoyed that I didn't talk about gender equality

or education?

Should those be in the new package of goals?

And quite frankly, that's a good question,

but there's going to be some tough tradeoffs

and choices here, so you want to hope

that the process by which the world decides

these new goals is going to be legitimate, right?

Well, as we gather here in Edinburgh,

technocrats appointed by the U.N. and certain governments,

with the best intentions, are busying themselves

designing a new package of goals,

and currently they're doing that through pretty much the same old

late-20th-century, top-down, elite, closed process.

But, of course, since then, the Web and mobile telephony,

along with ubiquitous reality TV formats

have spread all around the world.

So what we'd like to propose is that we use them

to involve people from all around the world

in an historic first: the world's first truly global

poll and consultation, where everyone everywhere

has an equal voice for the very first time.

I mean, wouldn't it be a huge historic missed opportunity

not to do this, given that we can?

There's hundreds of billions of your aid dollars at stake,

tens of millions of lives, or deaths, at stake,

and, I'd argue, the security and future

of you and your family is also at stake.

So, if you're with me, I'd say there's three essential steps

in this crowdsourcing campaign:

collecting, connecting and committing.

So first of all, we've got to ground this campaign

in core polling data.

Let's go into every country that will let us in,

ask 1,001 people what they want

the new goals to be, making special efforts

to reach the poorest, those without access

to modern technology, and let's make sure that their views

are at the center of the goals going forward.

Then, we've got to commission a baseline survey

to make sure we can monitor and progress the goals

going forward. The original goals didn't really have

good baseline survey data,

and we're going to need the help of big data through all of this process to make sure

we can really monitor the progress.

And then we've got to connect with the big crowd.

Now here, we see the role for an unprecedented coalition

of social media giants and upstarts,

telecoms companies, reality TV show formats,

gaming companies, telecoms, all of them together

in kind of their "We Are The World" moment.

Could they come together and help

the Millennium Development Goals get rebranded

into the Millennial Generation's Goals?

And if just five percent of the five billion plus

who are currently connected made a comment,

and that comment turned into a commitment,

we could crowdsource a force of 300 million people

around the world to help see these goals through.

If we have this collected data, and this connected crowd,

based upon our experience of campaigning

and getting world leaders to commit,

I think world leaders will commit

to most of the crowdsourced recommendations.

But the question really is, through this process

will we all have become committed?

And if we are, are we ready to iterate, monitor

and provide feedback, make sure these promises

are really delivering results?

Well, there's some fantastic examples here to scale up,

mostly piloted within Africa, actually.

There's Open Data Kenya, which geocodes

and crowdsources information about where projects are,

are they delivering results.

Often, they're not in the right place.

And Ushahidi, which means "witness" in Swahili,

which geocodes and crowdsources information

in complex emergencies to help target responses.

This is some of the most exciting stuff

in development and democracy,

where citizens on the edge of a network

are helping to force open the process

to make sure that the big global aid promises

and vague stuff up at the top really delivers for people

at a grassroots level and inverts that pyramid.

This openness, this forcing openness, is key,

and if it wasn't entirely transparent already,

I should be open: I've got a completely transparent agenda.

Long-term trends suggest that this century

is going to be a tough place to live,

with population increases, consumption patterns increasing,

and conflict over scarce natural resources.

And look at the state of global politics today.

Look at the Rio Earth Summit that happened just last week,

or the Mexican G20, also last week.

Both, if we're honest, a bust.

Our world leaders, our global politics,

currently can't get it done.

They need our help. They need the cavalry,

and the cavalry's not going to come from Mars.

It's got to come from us, and I see this process

of deciding democratically in a bottom-up fashion

what the world wants to work on together

as one vital means by which we can crowdsource

the force to really build that constituency

that's going to reinvigorate global governance

in the 21st century.

I started in 2000. Let me finish in 2030.

Many people made fun of a big campaign a few years ago

we had called Make Poverty History.

It was a naive thought in many people's minds,

and it's true, it was just a t-shirt slogan

that worked for the moment. But look.

The empirical condition of living under a dollar and 25

is trending down, and look where it gets to by 2030.

It's getting near zero.

Now sure, progress in China and India

and poverty reduction there was key to that,

but recently also in Africa, poverty rates are being reduced.

It will get harder as we get towards zero,

as the poor will be increasingly located

in post-conflict, fragile states,

or maybe in middle income states

where they don't really care about the marginalized.

But I'm confident, with the right kind of political campaigning

and creative and technological innovation combined

working together more and more as one,

I think we can get this and other goals done.

Thank you. (Applause)

(Applause)

Chris Anderson: Jamie, here's the puzzle to me.

If there was an incident today where a hundred kids

died in some tragedy or where, say, a hundred kids

were kidnapped and then rescued by special forces,

I mean, it would be all over the news for a week, right?

You just put up, just as one of your numbers there,

that 5,000 -- is that the number?

Jamie Drummond: Fewer children every day.

CA: Five thousand fewer children dying every day.

I mean, it dwarfs, dwarfs everything

that is actually on our news agenda, and it's invisible.

This must drive you crazy.

JD: It does, and we're having a huge debate in this country

about aid levels, for example, and aid alone is not

the whole solution. Nobody thinks it is.

But, you know, if people saw the results of this smart aid,

I mean, they'd be going crazy for it.

I wish the 250,000 people who really did march

outside this very building knew these results.

Right now they don't, and it would be great to find a way

to better communicate it, because we have not.

Creatively, we've failed to communicate this success so far.

If those kinds of efforts just could multiply their voice

and amplify it at the key moments, I know for a fact

we'd get better policy.

The Mexican G20 need not have been a bust.

Rio, if anyone cares about the environment,

need not have been a bust, okay?

But these conferences are going on,

and I know people get skeptical and cynical

about the big global summits and the promises

and their never being kept, but actually,

the bits that are, are making a difference,

and what the politicians need

is more permission from the public.

CA: But you haven't fully worked out the Web mechanisms, etc.

by which this might happen.

I mean, if the people here who've had experience

using open platforms, you're interested to talk with them

this week and try to take this forward.

JD: Absolutely. CA: All right, well I must say,

if this conference led in some way

to advancing that idea, that's a huge idea,

and if you carry that forward, that is really awesome,

so thank you. JD: I'd love your help.

CA: Thank you, thank you.

(Applause)