Jamie Drummond: Let's crowd-source the world's goals

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Senzos Osijek Recezent: Suzana Baric

So let me start by taking you back,

Dopustite da vas vratim natrag

back into the mists of your memory

kroz maglu vašeg sjećanja

to perhaps the most anticipated year in your life,

u možda najiščekivaniju godinu u vašem životu,

but certainly the most anticipated year

ali zasigurno najiščekivaniju godinu

in all human history:

u povijesti čovječanstva:

the year 2000. Remember that?

2000. godinu. Sjećate li je se?

Y2K, the dotcom bubble,

Y2K ili problem 2000- godine, dot-com bubble,

stressing about whose party you're going to go to

zabrinjavanje oko toga na čijoj ćete zabavi biti

as the clock strikes midnight,

kada otkuca ponoć,

before the champagne goes flat,

prije nego šampanjac ishlapi,

and then there's that inchoate yearning

a zatim je započela čežnja

that was felt, I think, by many, that the millennium,

koju su, smatram, osjetili mnogi, za tim da novi milenij,

that the year 2000, should mean more,

2000. godina trebala značiti više

more than just a two and some zeroes.

od jedne dvojke i nekoliko nula.

Well, amazingly, for once, our world leaders

Pa, začudo, barem ovaj put naši su svjetski vođe

actually lived up to that millennium moment

uspjeli ispuniti taj milenijski trenutak

and back in 2000 agreed to some

te su 2000. godine učinili neke

pretty extraordinary stuff:

prilično neuobičajene stvari:

visionary, measurable, long-term targets

vizionarske, mjerljive, dugoročne ciljeve

called the Millennium Development Goals.

nazvane "Milenijski ciljevi razvoja".

Now, I'm sure you all keep a copy of the goals

Siguran sam da svi čuvate primjerak tih ciljeva

under your pillow, or by the bedside table,

ispod jastuka ili na noćnom ormariću,

but just in case you don't,

ali za slučaj da ih ipak nemate,

and your memory needs some jogging,

a sjećanje vam treba malo osvježiti,

the deal agreed then goes like this:

ovo su ti ciljevi:

developing countries promised to at least halve

zemljama u razvoju obećano je smanjiiti

extreme poverty, hunger and deaths from disease,

siromaštvo, glad i smrt od bolesti barem za pola,

alongside some other targets, by 2015,

uz neke druge ciljeve do 2015.

and developed nations promised to help them

Razvijene zemlje obećale su im pomoći

get that done by dropping debts,

smanjujući im dug,

increasing smart aid, and trade reform.

povećavajući pomoć te reformirajući trgovinu.

Well, we're approaching 2015,

Približavamo se 2015.

so we'd better assess, how are we doing on these goals?

pa bismo trebali procijeniti kako nam ide zasad.

But we've also got to decide, do we like such global goals?

Također trebamo procijeniti sviđaju li nam se takvi globalni ciljevi.

Some people don't. And if we like them, we've got to decide

Nekim ljudima se ne sviđaju. Ako se nama sviđaju, trebamo odlučiti

what we want to do on these goals going forward.

što želimo učiniti da bismo pomogli postizanju ovih ciljeva.

What does the world want to do together?

Što to svijet želi učiniti zajedno?

We've got to decide a process by which we decide.

Moramo odlučiti o procesu kojim ćemo odlučivati.

Well, I definitely think these goals are worth building on

Mislim da vrijedi graditi na ovim ciljevima

and seeing through, and here's just a few reasons why.

i postići ih i evo nekoliko razloga zašto.

Incredible partnerships between the private sector,

Nevjerojatno partnerstvo privatnog sektora,

political leaders, philanthropists

političkih vođa, filantropa

and amazing grassroots activists

sa zadivljujućim interesnim aktivistima

across the developing world,

u zemljama u razvoju,

but also 250,000 people marched in the streets

ali i 250,000 ljudi koji su marširali ulicama

of Edinburgh outside this very building

Edinburgha ispred upravo ove zgrade

for Make Poverty History.

za projekt "Make Poverty History".

All together, they achieved these results:

Kad se sve to zbroji, postigli su ove rezultate:

increased the number of people on anti-retrovirals,

povećao se broj ljudi na anti-retrovirusnim lijekovima

life-saving anti-AIDS drugs;

protiv AIDS-a koji spašavaju život;

nearly halved deaths from malaria;

gotovo je prepolovljen broj smrti od malarije;

vaccinated so many that 5.4 million lives will be saved.

cijepljeno je toliko ljudi da će biti spašeno 5.4 milijuna života.

And combined, this is going to result

Sve će to rezultirati

in two million fewer children dying every year,

s dva milijuna manje umiruće djece svake godine,

last year, than in the year 2000.

prošle godine, nego u 2000. godini.

That's 5,000 fewer kids dying every day,

Umrijet će 5000 manje djece svake godine,

ten times you lot not dead every day,

deset puta svih vas koji neće umrijeti svaki dan,

because of all of these partnerships.

zbog ovoga partnerstva.

So I think this is amazing living proof of progress

Zato smatram da je ovo zadivljujuć živi dokaz napretka

that more people should know about,

za koji više ljudi treba znati,

but the challenge of communicating this kind of good news

ali izazov komuniciranja o ovakvoj dobroj vijesti

is probably the subject of a different TEDTalk.

je vjerojatno tema nekog drugog TED govora.

Anyway, for now, anyone involved in getting these results,

No, zasad, hvala svima koji su uključeni u postizanje ovih rezultata.

thank you. I think this proved these goals are worth it.

Mislim da ovo dokazuje da su su zadani ciljevi hvale vrijedni.

But there's still a lot of unfinished business.

Međutim, još ima puno nedovršenog posla.

Still, 7.6 million children die every year of preventable,

Još uvijek 7.6 miljuna djece godišnje umire od sprječivih,

treatable diseases,

izlječivih bolesti,

and 178 million kids are malnourished

a 178 milijuna ih je pothranjeno

to the point of stunting, a horrible term

do zaostajanja u rastu. Zastrašujuć je to faktor

which means physical and cognitive lifelong impairment.

koji znači cjeloživotnu psihičku i mentalnu zaostalost.

So there's plainly a lot more to do on the goals we've got.

Jasno je da se još puno mora raditi na ciljevima koje smo si zadali.

But then, a lot of people think there are things

Ipak, mnogo ljudi misli da postoje stvari

that should have been in the original package

koje su od početka trebale biti uključene u paket,

that weren't agreed back then that should now be included,

a nisu odmah dogovorene, a koje bi sada trebalo uključiti.

like sustainable development targets,

To su ciljevi održivog razvoja,

natural resource governance targets,

ciljevi upravljanja prirodnim resursima,

access to opportunity, to knowledge,

pristup mogućnostima, znanju,

equity, fighting corruption.

kapitalu, borba protiv korupcije.

All of this is measurable and could be in the new goals.

Sve su to mjerljive stvari koje bi mogle biti dio novih ciljeva.

But the key thing here is,

Ključna stvar je

what do you think should be in the new goals?

što vi mislite da bi trebali biti novi ciljevi.

What do you want?

Što vi želite?

Are you annoyed that I didn't talk about gender equality

Smeta li vam što nisam govorio o ravnopravnosti spolova

or education?

ili o obrazovanju?

Should those be in the new package of goals?

Treba li to biti uključeno u paket novih ciljeva?

And quite frankly, that's a good question,

Iskreno, to je dobro pitanje,

but there's going to be some tough tradeoffs

ali bit će ovdje nekih teških razmjena

and choices here, so you want to hope

i izbora pa se želite nadati

that the process by which the world decides

da će proces u kojem svijet odlučuje

these new goals is going to be legitimate, right?

o novim ciljevima biti legitiman, zar ne?

Well, as we gather here in Edinburgh,

Dok se mi okupljamo ovdje u Edinburghu,

technocrats appointed by the U.N. and certain governments,

tehnokrati postavljeni od strane UN-a i određenih vlada,

with the best intentions, are busying themselves

s najboljim namjerama, zaposleni su

designing a new package of goals,

osmišljavanjem novog paketa ciljeva,

and currently they're doing that through pretty much the same old

a trenutno to rade na otprilike isti način

late-20th-century, top-down, elite, closed process.

kao i krajem 20. stoljeća, pristupom top-down, elitno, zatvoreno.

But, of course, since then, the Web and mobile telephony,

Naravno, odonda su se internetska mreža i telefonija

along with ubiquitous reality TV formats

skupa sa sveprisutnim televizijskim “reality” programima

have spread all around the world.

raširili po cijelome svijetu.

So what we'd like to propose is that we use them

Zato predlažemo da iskoristimo te medije

to involve people from all around the world

da bismo uključili ljude iz cijeloga svijeta

in an historic first: the world's first truly global

u povijesni prvijenac: prva svjetska doista globalna

poll and consultation, where everyone everywhere

glasačka lista i dogovor gdje svi svugdje

has an equal voice for the very first time.

imaju jednako pravo glasa po prvi puta.

I mean, wouldn't it be a huge historic missed opportunity

Mislim, ne bi li bio golemi povijesni propust

not to do this, given that we can?

ne iskoristiti ovakvu priliku kad već možemo?

There's hundreds of billions of your aid dollars at stake,

Tu su stotine milijardi dolara vaše pomoći na kocki,

tens of millions of lives, or deaths, at stake,

deseci milijuna života ili smrti te,

and, I'd argue, the security and future

rekao bih, i sigurnost i budućnost

of you and your family is also at stake.

vas i vaše obitelji su na kocki.

So, if you're with me, I'd say there's three essential steps

Dakle, ako se slažete sa mnom, rekao bih da postoje tri ključna koraka

in this crowdsourcing campaign:

u ovoj kampanji kontroliranja neodređene gomile:

collecting, connecting and committing.

skupljanje, povezivanje i obvezivanje.

So first of all, we've got to ground this campaign

Kao prvo, moramo ovu kampanju temeljiti na

in core polling data.

podacima glasačkih lista.

Let's go into every country that will let us in,

Pođimo u svaku zemlju koja nam dopusti da uđemo,

ask 1,001 people what they want

pitajmo 1001 osobu što želi

the new goals to be, making special efforts

da novi ciljevi budu, posebno se trudeći

to reach the poorest, those without access

doći do onih najsiromašnijih koji nemaju pristup

to modern technology, and let's make sure that their views

modernoj tehnologiji i provjerimo jesu li njihova stajališta

are at the center of the goals going forward.

u centru ciljeva prema kojima idemo.

Then, we've got to commission a baseline survey

Zatim trebamo provesti ispitivanje osnovnoga pravca

to make sure we can monitor and progress the goals

da budemo sigurni da možemo pratiti i postizati ciljeve.

going forward. The original goals didn't really have

Prvotni ciljevi nisu zapravo imali

good baseline survey data,

dobre podatke istraživanja osnovnoga cilja

and we're going to need the help of big data through all of this process to make sure

i trebat ćemo pomoć velike baze podataka kroz cijeli ovaj proces da bismo bili sigurni

we can really monitor the progress.

da možemo nadzirati napredak.

And then we've got to connect with the big crowd.

Onda se moramo povezati s velikom masom.

Now here, we see the role for an unprecedented coalition

Ovdje vidimo ulogu za dosad neviđenu koaliciju

of social media giants and upstarts,

društvenih medijskih divova i početnika,

telecoms companies, reality TV show formats,

telekomunikacijskih kompanija, reality show programa,

gaming companies, telecoms, all of them together

kompanija za igre, svih njih zajedno u jednom

in kind of their "We Are The World" moment.

“We are the world” trenutku.

Could they come together and help

Mogu li se oni udružiti I pomoći

the Millennium Development Goals get rebranded

da “Milenijski ciljevi razvoja” postanu

into the Millennial Generation's Goals?

“Milenijski ciljevi generacije?"

And if just five percent of the five billion plus

Ako bi samo pet posto od više od pet milijardi,

who are currently connected made a comment,

koji su trenutno povezani, komentiralo,

and that comment turned into a commitment,

i kad bi se ti kometari pretvorili u obvezu,

we could crowdsource a force of 300 million people

mogli bismo kontrolirati silu neodređene gomile od 300 milijuna

around the world to help see these goals through.

ljudi iz cijeloga svijeta koji bi pomogli ostvarenju ciljeva.

If we have this collected data, and this connected crowd,

Ako imamo sakupljene podatke i povezanu masu,

based upon our experience of campaigning

na temelju iskustva u vođenju kampanje

and getting world leaders to commit,

i nagovaranja svjetskih vođa da se obvežu,

I think world leaders will commit

mislim da bi se svjetski vođe obvezali

to most of the crowdsourced recommendations.

većini preporuka kontrolirane neodređene gomile.

But the question really is, through this process

Ipak, pravo je pitanje bismo li svi tijekom ovoga procesa

will we all have become committed?

postali obvezani?

And if we are, are we ready to iterate, monitor

I ako bismo, jesmo li spremni ponavljati, nadzirati

and provide feedback, make sure these promises

i osigurati povratnu informaciju, osigurati da obećanja

are really delivering results?

stvarno daju rezultate?

Well, there's some fantastic examples here to scale up,

Ovdje su neki fantastični primjeri povećavanja,

mostly piloted within Africa, actually.

uglavnom vođeni u Africi.

There's Open Data Kenya, which geocodes

Tu je Otvorena baza Kenije, čiji geokodovi

and crowdsources information about where projects are,

i informacije kontrolirane neodređene gomile o tome gdje su projekti,

are they delivering results.

daju li rezultate.

Often, they're not in the right place.

Često nisu na pravome mjestu.

And Ushahidi, which means "witness" in Swahili,

I “Ushahidi”, što znači “svjedok” na svahiliju,

which geocodes and crowdsources information

čiji geokodovi i informacije kontrolirane neodređene gomile

in complex emergencies to help target responses.

u složenim situacijama pomažu odrediti reakcije.

This is some of the most exciting stuff

Ovo su neke od najuzbudljivijih stvari

in development and democracy,

u razvoju i demokraciji,

where citizens on the edge of a network

gdje građani na rubu mreže

are helping to force open the process

pomažu otvoriti proces

to make sure that the big global aid promises

da bi bili sigurni da velika i nejasna globalna obećanja

and vague stuff up at the top really delivers for people

za pomoć na vrhu doista stižu do onih

at a grassroots level and inverts that pyramid.

na interesnim razinama i okreću tu piramidu.

This openness, this forcing openness, is key,

Ova otvorenost je ključ

and if it wasn't entirely transparent already,

i ako nije već potpuno transparentna,

I should be open: I've got a completely transparent agenda.

treba biti otvorena: Imam potpuno transparentan dnevni red.

Long-term trends suggest that this century

Dugoročni trendovi ukazuju na to da će ovo stoljeće

is going to be a tough place to live,

biti teško za život,

with population increases, consumption patterns increasing,

s povećanjem populacije, povećanjem potrošnje

and conflict over scarce natural resources.

i sukobima oko oskudnih prirodnih resursa.

And look at the state of global politics today.

Pogledajte stanje današnje globalne politike.

Look at the Rio Earth Summit that happened just last week,

Pogledajte samo Rio Earth Summit koji je održan prošli tjedan,

or the Mexican G20, also last week.

ili meksički G20, također prošli tjedan.

Both, if we're honest, a bust.

Oboje su, ako ćemo iskreno, neuspjeh.

Our world leaders, our global politics,

Naši svjetski vođe, naša globalna politika,

currently can't get it done.

trenutno to ne može riješiti.

They need our help. They need the cavalry,

Trebaju našu pomoć. Trebaju konjicu,

and the cavalry's not going to come from Mars.

i to konjicu koja neće doći s Marsa.

It's got to come from us, and I see this process

Doći će od nas. Vidim ovaj bottom-up proces

of deciding democratically in a bottom-up fashion

demokratskog odlučivanja,

what the world wants to work on together

na čemu svijet želi zajedno raditi

as one vital means by which we can crowdsource

kao vitalan način preko kojeg možemo kontrolirati silu neodređene gomile

the force to really build that constituency

da zaista gradi tu izbornu jedinicu koja će oživjeti

that's going to reinvigorate global governance

globalno vladanje

in the 21st century.

u 21. stoljeću.

I started in 2000. Let me finish in 2030.

Započeo sam u 2000. Dopustite da završim u 2030.

Many people made fun of a big campaign a few years ago

Mnogi su se ljudi rugali velikoj kampanji od prije nekoliko godina

we had called Make Poverty History.

koju smo nazvali "Make Poverty History”.

It was a naive thought in many people's minds,

Bila je to naivna misao u glavama mnogih

and it's true, it was just a t-shirt slogan

i, istina, bio je to samo slogan na majicama

that worked for the moment. But look.

koji je upalio na trenutak. Ali pogledajte.

The empirical condition of living under a dollar and 25

Empirijski uvjeti života na manje od 1,25$

is trending down, and look where it gets to by 2030.

se smanjuju i pogledajmo do čega to dovodi u 2030.

It's getting near zero.

Dolazi gotovo do nule.

Now sure, progress in China and India

Naravno, napredak u Kini i Indiji

and poverty reduction there was key to that,

i smanjenje siromaštva je ključ tome,

but recently also in Africa, poverty rates are being reduced.

ali u posljednje vrijeme i u Africi se stope siromaštva smanjuju.

It will get harder as we get towards zero,

Bit će sve teže kako se približavamo nuli

as the poor will be increasingly located

jer će se siromašni sve više nalaziti

in post-conflict, fragile states,

u posljeratnim krhkim državama

or maybe in middle income states

ili u zemljama s osrednjim prihodima

where they don't really care about the marginalized.

gdje se ne vodi briga o onima na marginama društva.

But I'm confident, with the right kind of political campaigning

Ipak, siguran sam da s pravom političkom kampanjom,

and creative and technological innovation combined

kreativnošću i tehnološkim inovacijama u kombinaciji sa

working together more and more as one,

zajedničkim radom sve više kao jedan,

I think we can get this and other goals done.

mislim da možemo doseći ove i druge ciljeve.

Thank you. (Applause)

Hvala vam. (Pljesak)

(Applause)

(Pljesak)

Chris Anderson: Jamie, here's the puzzle to me.

Chris Anderson: Jaime, ovo je zagonetka za mene.

If there was an incident today where a hundred kids

Kad bi se danas dogodio neki incident u kojem bi umrlo

died in some tragedy or where, say, a hundred kids

stotinu djece ili, recimo, kad bi stotinu djece

were kidnapped and then rescued by special forces,

bilo oteto i zatim spašeno od strane specijalih jedinica,

I mean, it would be all over the news for a week, right?

to bi bilo na svim vijestima tjedan dana, zar ne?

You just put up, just as one of your numbers there,

Upravo si naglasio, kao jedan od tvojih brojeva,

that 5,000 -- is that the number?

5000 – to je taj broj?

Jamie Drummond: Fewer children every day.

Jamie Drummond: Manje djece svaki dan.

CA: Five thousand fewer children dying every day.

CA: 5000 manje djece umire svaki dan.

I mean, it dwarfs, dwarfs everything

Mislim, to umanjuje vrijednost svega

that is actually on our news agenda, and it's invisible.

što se nalazi na dnevnom redu svih naših vijesti i nevidljivo je.

This must drive you crazy.

To te sigurno izluđuje.

JD: It does, and we're having a huge debate in this country

JD: Da, izluđuje me. Vodi se velika debata u ovoj zemlji

about aid levels, for example, and aid alone is not

o razinama pomoći. Naprimjer, sama pomoć nije

the whole solution. Nobody thinks it is.

cjelovito rješenje. Nitko ne misli da jest.

But, you know, if people saw the results of this smart aid,

Ali, kad bi ljudi vidjeli rezultate ove pametne pomoći,

I mean, they'd be going crazy for it.

mislim da bi poludjeli za tim.

I wish the 250,000 people who really did march

Želio bih da 250,000 ljudi koji zu zaista marširali

outside this very building knew these results.

ispred ove zgrade znaju za ove rezultate.

Right now they don't, and it would be great to find a way

Trenutno ne znaju i bilo bi sjajno kad bismo pronašli bolji način

to better communicate it, because we have not.

komunikacije jer ga sada nemamo.

Creatively, we've failed to communicate this success so far.

S kreativne strane, nismo uspjeli govoriti o ovom uspjehu dosad.

If those kinds of efforts just could multiply their voice

Kad bi se ovi napori samo mogli umnožiti i pojačati svoj glas

and amplify it at the key moments, I know for a fact

u ključnim trenucima, znam da

we'd get better policy.

bismo dobili bolju politiku.

The Mexican G20 need not have been a bust.

Meksički sastanak G20 nije nužno morao propasti.

Rio, if anyone cares about the environment,

Ni Rio, ako je ikoga briga za okoliš,

need not have been a bust, okay?

nije morao propasti.

But these conferences are going on,

Ali ove se konferencije nastavljaju

and I know people get skeptical and cynical

i znam da ljudi postaju skeptični i cinični

about the big global summits and the promises

oko takvih velikih svjetskih sastanaka i svojih velikih obećanja

and their never being kept, but actually,

koja nikada ne održe.

the bits that are, are making a difference,

Međutim, ono malo što učine čini razliku,

and what the politicians need

a ono što političari trebaju

is more permission from the public.

jest malo više ovlasti od javnosti.

CA: But you haven't fully worked out the Web mechanisms, etc.

CA: Ali niste još potpuno razradili Web mehanizme

by which this might happen.

preko kojih bi se to dogodilo.

I mean, if the people here who've had experience

Mislim, ako ima ljudi ovdje koji imaju iskustvo

using open platforms, you're interested to talk with them

korištenja otvorenih platformi, zainteresirani ste razgovarati s njima

this week and try to take this forward.

ovaj tjedan i pokušati to unaprijediti.

JD: Absolutely. CA: All right, well I must say,

JD: Apsolutno. U redu, moram reći,

if this conference led in some way

ako je ova konferencija na neki način

to advancing that idea, that's a huge idea,

doprinijela razvoju ideje, to je velika stvar.

and if you carry that forward, that is really awesome,

Ako ćete ići s time naprijed, to je sjajno

so thank you. JD: I'd love your help.

i zato vam hvala. JD: Volio bih vašu pomoć.

CA: Thank you, thank you.

CA: Hvala vam, hvala vam.

(Applause)

(Pljesak)