What it's like to be a woman in Hollywood | Naomi McDougall Jones

104,694 views

2017-11-14 ・ TED


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What it's like to be a woman in Hollywood | Naomi McDougall Jones

104,694 views ・ 2017-11-14

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

00:00
Reviewer: Camille Martínez
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Prevoditelj: Ivan Stamenković Recezent: Sanda L
00:13
I'm going to begin today with a story
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Danas ću otpočeti pričom
00:15
and end with a revolution.
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i završiti revolucijom.
00:17
(Laughter)
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(Smijeh)
00:18
Are you ready?
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Jeste li spremni?
00:20
Audience: Yes!
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Publika: Da!
00:21
Naomi McDougall-Jones: Here's the story.
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Naomi McDougall-Jones: Evo priče.
00:23
All my life I wanted to be an actress.
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Cijeli život htjela sam biti glumica.
00:25
From the time I was very small, I could feel the magic of storytelling
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Odmalena sam mogla osjetiti magiju pričanja priča
00:28
and I wanted to be a part of it.
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i htjela sam biti dijelom nje.
00:30
So, at the ripe age of 21,
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Tako sam u 21. godini
00:32
I graduated from the American Academy of Dramatic Arts
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diplomirala na Američkoj akademiji dramske umjetnosti
u New York Cityju,
00:35
in New York City,
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bistrih očiju, uzbuđena i spremna da zauzmem svoje mjesto
00:36
bright-eyed and bushy-tailed, and ready to take my rightful place
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00:39
as the next Meryl Streep.
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kao nova Meryl Streep.
00:41
That's my grandmother, not Meryl Streep.
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To je moja baka, ne Meryl Streep.
00:43
(Laughter)
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(Smijeh)
00:44
Now, it's important for this story that you understand
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Sad, za ovu priču važno je da razumijete
da me odgojila žestoka feministkinja.
00:47
that I was raised by a raging feminist.
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00:49
I mean, just to give you some idea:
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Mislim, samo da vam predočim:
00:51
when I was five or six years old and obsessed with "The Sound of Music,"
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kada sam imala pet ili šest godina i obožavala "Moje pjesme, moji snovi,"
00:54
and running around, singing, "I am 16 going on 17,"
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trčeći uokolo, pjevajući "Imam šesnaest, blizu 17,"
00:57
all day every day,
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čitav dan, svaki dan,
00:58
my mother sat me down for a very serious conversation
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majka me posjela da ozbiljno porazgovaramo
01:01
and she said, "OK, look.
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i rekla, "OK, vidi.
01:03
I'm not going to say that you can't sing that song,
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Neću reći da ne možeš pjevati tu pjesmu,
01:06
but if you are going to sing that song, I do need you to understand
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ali ako ćeš je pjevati, moraš shvatiti
01:10
the extremely problematic gender construct that it reinforces."
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ekstremno problematičnu ideju spola koja tu proizlazi."
01:13
(Laughter)
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(Smijeh)
01:15
So that's where I come from.
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Otuda ja dolazim.
01:16
So it just honestly never even occurred to me
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Tako da mi, iskreno, nikad nije palo ni na pamet
01:19
that I would be prevented from doing anything in my life
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da ću u životu biti spriječena u nečem
01:21
because I'm a woman.
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jer sam žena.
01:23
OK. So I graduate.
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OK. Diplomirala sam.
01:24
And I start auditioning and I get work, slowly.
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I počela sam ići na audicije i dobivati poslove, polako.
01:27
But I just start noticing that the parts available for women
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Ali onda sam primjetila da su uloge dostupne ženama
01:30
are terrible.
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užasne.
01:32
But, remember -- I came here
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Sjetite se -- došla sam
01:34
to play smart, willful, complicated, interesting
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glumiti pametne, voljne, komplicirane, zanimljive,
01:37
complex, confident female characters, right?
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složene, samopouzdane ženske likove, zar ne?
01:40
Like Meryl.
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Kao Meryl.
01:42
And all of the sudden,
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I odjednom,
01:43
I am wrestling with 300 other gorgeous, talented women
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hrvam se s 300 drugih prekrasnih, talentiranih žena
01:47
to play ...
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da glumim...
01:48
"[Female] No dialogue.
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"[Žena] Bez dijaloga.
01:50
The character only needs to stand on a balcony,
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Lik samo treba stajati na balkonu,
01:53
look forlorn, and walk back inside the house.
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izgledati usamljeno i vratiti se natrag u kuću.
01:55
Only partial nudity."
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Samo djelomična golotinja."
01:57
(Laughter)
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(Smijeh)
01:58
"[Sarah] Brian's love interest.
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"[Sarah] Privlači Briana.
02:00
Attractive, cute, and flirty, she is the ideal girl and Brian's prize
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Privlačna, slatka i koketna, ona je idealna djevojka i Brianova nagrada
02:04
throughout the entire film."
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kroz cijeli film."
02:07
"[Mom] A proper Southern belle who is making peace with the fact
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ˇ[Mama] Prava južnjačka dama koja se pomirila s činjenicom
02:11
that her only purpose in life is to tend to her husband."
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da je njena jedina svrha u životu brinuti za supruga."
02:14
"[Abby] Must be OK with a tastefully shot gang rape,
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"[Abby] Mora biti OK s pristojno snimljenom scenom grupnog silovanja
02:18
along with performing 19th-century dance."
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i plesanjem plesova iz 19. stoljeća."
02:20
(Laughter)
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(Smijeh)
02:23
Those are actual casting notices.
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To su stvarne upute za uloge.
02:26
And so I just mentioned this to my agent one day,
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I tako sam to spomenula svome agentu jednog dana,
02:28
I say, "I feel like I'm not really going in for parts
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rekla sam: "Imam osjećaj da ne idem za ulogama
02:31
that I'm actually excited about playing.
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oko kojih sam uzbuđena.
02:34
And he said, "Yeah. I don't really know what to do with you.
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A on je rekao: "Da. Zaista ne znam što ću s tobom.
02:37
You're too smart for the parts
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Previše si pametna za uloge
koje se pišu za žene u dvadesetima,
02:39
that are being written for women in their 20s,
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a nisi dovoljno lijepa da budeš ljepotica
02:41
and you're not quite pretty enough to be the hot one,
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02:43
so I think you'll work when you're 35."
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pa mislim da ćeš raditi kad budeš imala 35."
02:45
(Laughter)
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(Smijeh)
02:47
And I said, "Oh. That's funny.
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Rekla sam, "Oh, to je smiješno.
02:48
I always thought that when you were 35, you were kind of, like,
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Uvijek sam mislila da kad napuniš 35,
02:51
over the hill as an actress,
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karijera ti je gotova,
02:53
that you were relegated to playing 20-year-olds' mothers."
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počinješ glumiti majke 20-godišnjaka."
02:56
And he said, "Yeah --
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I on je rekao, "Da --
02:57
(Laughter)
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(Smijeh)
03:00
It's just the way it is."
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Jednostavno je tako."
03:02
So, maybe a year or so after this,
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Možda godinu dana nakon toga,
03:05
I'm having lunch with an actress friend of mine,
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bila sam na ručku s prijateljicom, glumicom
03:07
and we're talking about how insane this is.
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i pričale smo kako je to suludo.
03:09
And we decide, you know what? No problem.
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I odlučile smo. Nema problema.
03:12
We'll just make our own movie.
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Napravit ćemo vlastiti film.
03:13
And I'll write and then I'll write it about two complex female characters.
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I pisat ću o dva složena ženska lika.
03:17
So we do.
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Pa smo to napravile.
03:18
We set out to make this movie,
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Odlučili smo napraviti taj film
03:20
and sort of accidentally, we end up hiring an all-female production team:
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i slučajno smo za produkcijsku ekipu zaposlile same žene:
03:23
the writer, directors, producers,
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scenaristicu, redateljicu, producenticu,
03:25
and it's a film about two women.
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i to je bio film o dvije žene.
03:27
And so pretty soon, we're sitting in the office
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I uskoro, sjedile smo u uredu
03:29
of a successful male producer,
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uspješnog muškog producenta,
03:30
and he goes, "OK, girls.
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i on kaže, "OK, djevojke,
03:33
So, you do understand that at some point you are going to have to hire
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shvaćate da ćete morati u nekom trenutku zaposliti
03:36
a male producer onboard, right?
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muškog producenta, zar ne?
03:38
Just so that people will trust you with their money."
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Kako bi vam ljudi povjerili svoj novac."
03:43
Over and over again, people tell us,
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Ljudi su nam uporno ponavljali,
03:45
"Yeah, but people don't really want to see films about women,
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"Da, ali ljudi ne žele gledati filmove o ženama
03:48
so maybe you should think about making something else.
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pa biste možda mogli snimiti nešto drugo.
03:51
It's just the way it is."
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Jednostavno je tako."
03:54
So we make the movie, anyway.
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Ipak smo napravile film.
03:55
We scrape together 80,000 dollars,
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Skupili smo 80 000 dolara
03:58
and we make it, and it does so well.
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i napravile smo ga, bio je uspješan.
04:00
It gets into tons of festivals and we win a lot of awards
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Uvršten je na mnogo festivala i osvojili smo hrpu nagrada,
04:03
and it's big and exciting.
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svečano je i uzbudljivo.
04:06
But these experiences I've had just keep rubbing at me.
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Ali, ova iskustva koja sam imala jednostavno me muče.
04:09
And so, I just start talking about them,
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I počela sam pričati o njima,
04:11
first, at Q and A's after screenings of the film,
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prvo na razgovorima poslije prikazivanja filma,
04:14
and then I get invited to be on panels and talk at conferences.
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a onda me pozivaju na panele i da govorim na konferencijama.
04:17
And the really amazing thing is that, to begin with,
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I stvarno uzbudljiva stvar je
04:20
when I'm just talking to audiences
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kada samo pričam s publikom
i drugim ljudima, znate, koji su novi u filmskoj industriji,
04:22
and other people, you know, coming up in the film industry,
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04:25
the universal reaction is,
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univerzalna reakcija je,
04:27
"Oh my god! This is terrible. What do we do about this?"
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"O bože! To je strašno. Što možemo učiniti u vezi s tim?"
04:30
But the bigger panels I get on,
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Ali, na većim panelima,
04:33
suddenly an Oscar nominee tells me,
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odjednom mi dobitnik Oskara govori,
04:35
"Look, I totally agree with everything you're saying.
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"Vidi, slažem se sa svime što govoriš.
Samo moraš biti jako pažljiva gdje to pričaš."
04:38
You just need to be really careful about where you say it."
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04:41
An Oscar-winning producer tells me
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Dobitnica Oskara za produkciju mi kaže
04:43
that she doesn't think it's a good idea to play the woman card.
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da misli kako nije dobra ideja igrati na žensku kartu.
04:47
It's just the way it is.
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Jednostavno je tako.
04:50
And I think this is how sexism continues on in 2016, right?
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I mislim si, ovako se seksizam nastavlja u 2016., zar ne?
04:54
For the most part, it happens casually --
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Većinom, događa se spontano --
04:57
unconsciously, even.
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nesvjesno, čak.
04:58
It happens because people are just trying to get along
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Događa se zato što ljudi samo pokušavaju funkcionirati
05:01
within an existing system.
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unutar postojećeg sustava.
05:03
It happens, maybe, out of a genuine desire
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Događa se, možda, iz stvarne želje
05:06
to teach a young woman the way that the world "just is."
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kako bi naučili mlade žene da je svijet "jednostavno takav."
05:10
The problem is that unless we do something about it,
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Problem je ako nešto ne učinimo,
05:13
that is the way the world will always be.
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svijet će zauvijek biti takav.
05:16
So why should you care about this?
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Pa zašto bi vam bilo stalo do toga?
05:18
Right?
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Je li tako?
05:19
I mean, we're facing some rather significant problems in the world
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Mislim, suočeni smo s dosta važnim problemima u svijetu
05:22
just at present,
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trenutno,
koliko je zapravo važno ako ne mogu dobiti posao,
05:24
what does it really matter if I can't get a job,
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ili morate gledati "Transformere 17", zar ne?
05:26
or you're stuck watching "Transformer 17," right?
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(Smijeh)
05:28
(Laughter)
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05:30
Well, let me put it to you this way:
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Pa, dozvolite da to postavim ovako:
05:32
the year "Jaws" came out,
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godine kada su izašle "Ralje",
05:34
Americans suddenly started listing "sharks" among their top 10 major fears.
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Amerikanci su počeli iznenada navoditi "morske pse" u top 10 najvećih strahova.
05:40
In 1995, BMW paid the James Bond franchise three million dollars
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1995. BMW je platio James Bond franšizi 3 milijuna dolara,
05:45
to have James Bond switch from driving an Aston Martin
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kako bi James Bond zamijenio Aston Martina
05:48
to a BMW Z3.
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BMW-om Z3.
05:51
That one move caused so many people to go out and buy that car,
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Taj jedan potez potaknuo je toliko ljudi da izađu i kupe taj auto,
05:55
that BMW made 240 million dollars in pre-sales alone.
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da je BMW zaradio 240 milijuna dolara samo u pretprodaji.
06:01
The year that "Brave" and "Hunger Games" came out,
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Godine kada su u kina krenule "Merida Hrabra" i "Igre gladi",
06:04
female participation in archery went up 105 percent.
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žensko sudjelovanje u streličarstvu poraslo je za 105 posto.
06:07
(Laughter)
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(Smijeh)
06:10
In fact, studies show
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Zapravo, studije pokazuju
06:11
that the movies you watch don't just affect your hobbies,
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da filmovi koje gledate ne utječu samo na vaše hobije,
06:15
they affect your career choices, your emotions, your sense of identity,
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oni utječu na vaš izbor karijere, vaše emocije, osjećaj identiteta,
06:20
your relationships, your mental health -- even your marital status.
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vaše veze, vaše mentalno zdravlje, čak i bračni status.
06:25
So now, consider this:
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Uzmite u obzir ovo:
06:28
if you have watched mostly American movies in your lifetime,
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ako ste u životu gledali većinom američke filmove,
06:33
95 percent of all the films you have ever seen
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95 posto svih filmova koje ste pogledali
06:36
were directed by men.
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režirali su muškarci.
06:39
Somewhere between 80 and 90 percent of all of the leading characters
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Negdje između 80 i 90 posto glavnih uloga
06:43
that you have ever seen
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koje ste ikada vidjeli,
06:45
were men.
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igrali su muškarci.
06:46
And even if we just talk about the last five years,
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Čak i ako pričamo o posljednjih pet godina,
06:49
55 percent of the time that you have seen a woman in a movie,
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55 posto vremena u kojem vidite ženu u filmu,
06:53
she was naked or scantily clad.
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ona je gola ili oskudno odjevena.
06:57
That affects you.
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To utječe na vas.
06:59
That affects all of us.
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To utječe na sve nas.
07:02
We actually can't even imagine how much it affects us,
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Zapravo ne možemo zamisliti koliko to sve utječe na nas,
jer ovo je sve što smo ikad imali.
07:05
because this is all we've ever had.
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07:07
Stories -- and movies are just modern stories --
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Priče i filmovi su samo moderne priče,
07:10
are not frivolous.
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nisu nevažne.
07:12
They're actually the mechanism through which we process
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One su, zapravo, mehanizam kroz koji procesuiramo
07:15
our experience of being alive.
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naše iskustvo života.
07:18
They're the way that we understand the world
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One su način na koji razumijemo svijet
07:20
and our place in it.
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i naše mjesto u njemu.
07:21
They're the way we develop empathy
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One su način za razvoj empatije
07:23
for people who have experiences different than our own.
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za ljude koji imaju iskustva koja su drugačija od naših.
07:27
And right now, all of that is being funneled at us
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I upravo sada, sve se to usmjerava prema nama
07:30
through the prism of this one perspective.
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kroz prizmu ove jedne perspektive.
Nije stvar u tome da je to loša perspektiva,
07:33
It's not that it's a bad perspective,
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07:34
but don't we deserve to hear them all?
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ali ne zaslužujemo li čuti ih sve?
07:37
How would the world be different if all of the stories were told?
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Koliko bi drugačiji bio svijet da su sve te priče ispričane?
07:41
So what do we do about this?
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Što učiniti oko toga?
07:43
This may be the first time a lot of you are hearing about this,
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Ovo je možda prvi put da čujete za ovo,
07:46
but a lot of us within the film industry have spent years --
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ali puno nas u filmskoj industriji provelo je godine --
07:50
a lot of people, a lot longer than I have --
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puno ljudi, puno duže od mene --
07:52
giving speeches and doing panels and writing articles
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držeći govore, sudjelujući na panelima, pišući članke,
07:55
and doing studies,
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radeći istraživanja
07:56
and really just yelling at Hollywood to do a better job about this.
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i jednostavno vičući na Hollywood da bolje radi taj posao.
08:00
I mean, we have really yelled at them.
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Mislim, zaista smo vikali na njih.
08:04
And yet, Paramount and Fox recently released their slates,
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A ipak, Paramount i Fox nedavno su objavili planove,
08:08
and of the 47 films that they will release between now and 2018,
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i od 47 filmova koji će biti u distribuciji od sada do 2018.,
08:13
not a single one will be directed by a woman.
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niti jedan neće režirati žena.
08:19
So it is beginning to occur to me
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Tako da mi se čini
08:21
that waiting for Hollywood to grow a conscience
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da čekanje da Hollywood razvije svijest o tome,
08:24
may not actually be a winning strategy.
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možda i nije najbolja pobjednička strategija.
08:27
In fact, it seems to me
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Zapravo, čini mi se
08:28
that whenever there is a small, ruling class of people
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da kada god postoji mala skupina vladajućih
08:31
who have all of the money and power and resources,
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koji imaju sav novac, moć i resurse,
08:34
they're not actually that excited about giving it up.
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oni nisu tako uzbuđeni da se toga odreknu.
08:37
And so you don't get change by asking them
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Tako da promjenu ne postižete pitajući ih
08:40
or even yelling at them.
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ili vičući na njih.
08:42
You have to make that change happen
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Morate promjenu napraviti
08:45
through a revolution.
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kroz revoluciju.
08:47
Now, please don't worry -- I promise you, here, now, today,
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Sad, ne brinite -- obećajem vam, sada, ovdje, danas,
08:52
our body count will be very low.
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broj žrtava će biti nizak.
08:54
(Laughter)
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(Smijeh)
08:56
So, now before I get to my four-point plan for the revolution --
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Prije nego dođem do svog plana za revoluciju u četiri točke --
da, imam plan u četiri točke --
09:00
yes, I have a four-point plan --
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09:01
I have two pieces of very good and important news for you.
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imam dvije dobre i važne vijesti za vas.
09:04
Good news number one:
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Dobra vijest broj jedan:
09:06
there are female filmmakers.
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postoje ženske filmašice.
09:08
(Cheers and applause)
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(Povici i pljesak)
09:09
Yes! I know!
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Da! Znam!
09:11
(Applause)
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(Pljesak)
09:12
We exist!
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Postojimo!
09:14
We actually graduate from film schools
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Zaista smo završile filmske škole
09:16
at the same rate that men do -- 50 percent.
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u istom omjeru kao i muškarci - 50 posto.
09:18
So here we have our 50 women.
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Ovdje imamo 50 žena.
09:21
The problem is that as soon as you get to the micro-budget film,
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Problem je taj da čim dođemo do mikro budžetnih filmova,
09:24
so even the very smallest films,
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čak i do najmanjih filmova,
09:26
we're already only directing 18 percent.
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već u režiranju padamo na samo 18 posto.
09:29
Then you get to slightly bigger films,
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Onda dođete do malo većih filmova,
09:31
indies in the $1-5 million budget range,
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u rasponu od 1-5 milijuna dolara
09:34
and we go down to 12 percent.
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i padamo na 12 posto.
09:36
So by the time you get to the studio system,
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Tako da dok dođete do studija,
09:38
we're only directing five percent of movies.
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režiramo samo pet posto filmova.
09:41
Now, I know some of you out there will look at this
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Sad, znam da će neki od vas pogledati ovo
09:45
and secretly think to yourselves,
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i potajno misliti,
09:46
"Well, maybe women just aren't as good at directing movies."
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"Pa možda žene nisu toliko dobre u režiranju filmova."
09:50
And that's not a totally insane question.
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I to nije suludo pitanje.
09:52
I mean, we like to believe the film industry is a meritocracy, right?
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Volimo misliti da je filmska industrija stvar sposobnosti, zar ne?
09:56
(Laughs)
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(Smije se)
09:57
(Laughter)
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(Smijeh)
09:59
But look at this trajectory.
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Ali, pogledajte ovu putanju.
10:01
Either you have to accept
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Ili morate prihvatiti
10:02
that women are actually five percent as talented as men,
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da žene imaju pet posto talenta muškaraca,
10:06
which I don't,
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što nemam,
10:08
or you have to accept that there are serious systemic issues
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ili morate prihvatiti da postoje ozbiljne sustavne prepreke
10:11
preventing us from getting from here to there.
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koje nas sprečavaju da tamo stignemo.
10:14
But the good news is, we exist,
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No, dobre vijesti su da postojimo
10:16
and there is a vast amount of untapped potential over here.
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i postoji hrpa neiskorištenog potencijala.
10:20
Good news number two, and this is really good news:
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Dobra vijest broj dva, i to je stvarno dobra vijest:
10:25
films by and about women make more money.
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filmovi koje su snimile žene o ženama zarađuju više.
10:29
Yes! Yes! It's true!
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Da! Da! To je istina!
10:32
(Cheers and applause)
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(Povici i pljesak)
10:33
It's true.
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Istina je.
10:35
The Washington Post recently released a study
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Washington Post je objavio studiju,
10:37
showing that films that feature women make 23 cents more on every dollar
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pokazujući da filmovi koji ističu žene zarađuju 23 centa više po dolaru
10:42
than films that don't.
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od filmova koji to nemaju.
10:44
Furthermore, my colleagues and I commissioned a study
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Nadalje, moji kolege i ja zatražili smo studiju
10:47
comparing 1,700 films made over the last five years
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uspoređujući 1700 filmova snimljenih u zadnjih pet godina
10:50
and, looking at the average returns on investment --
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i gledajući prosjek povrata investicija --
10:52
so, how much money does that movie make --
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odnosno koliko film zaradi --
10:54
comparing if a man or a woman filled each of the following roles:
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u usporedbi imaju li muškarac ili žena neku od ovih uloga:
10:58
director, producer, screenwriter and lead actor.
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redatelj, producent, scenarist i glavni glumac.
11:01
And in every single category,
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I u svakoj kategoriji,
11:04
the return on investment is higher if it's a woman.
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povrat investicije bio je veći ako je to bila žena.
11:08
Fact: women buy 51 percent of all movie tickets.
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Činjenica: žene kupuju 51 posto svih kino ulaznica.
11:13
Films by and about women make more money.
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Filmovi koje snimaju žene i o ženama zarađuju više.
11:15
And of course, at least some portion of the male population
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I naravno, barem dio muške populacije
11:18
does also like women --
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voli žene --
11:20
(Laughter)
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(Smijeh)
11:23
so "women films" are not just for women.
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tako da "ženski filmovi" nisu samo za žene.
11:26
And yet, Hollywood only targets 18 percent of all of their films
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A ipak, Hollywood cilja samo 18 posto svih svojih filmova
11:30
as "women films."
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kao "ženske filmove."
11:32
So what you're left with is a giant underserved audience
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Ono što vam ostane je ogromna izostavljena publika
11:36
and untapped profit potential.
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i neiskorišteni potencijal za profit.
11:40
So we exist, and we have stories to tell.
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Dakle, mi postojimo i imamo priča za ispričati.
11:43
We have so many stories to tell.
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Imamo tako puno priča za ispričati.
11:46
And despite everything we've heard: you want to see them.
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I unatoč svemu što smo čuli: vi ih želite vidjeti.
11:51
The problem is, we've got this thing -- let's call it "Hollywood" --
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Problem je što imamo tu stvar -- nazovimo je "Hollywood" --
11:55
(Laughter)
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(Smijeh)
11:57
no, no, I'm just kidding;
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ne, ne, samo se šalim.
11:58
I've met some very nice people in Hollywood --
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Upoznala sam jako drage ljude u Hollywoodu --
12:01
Hollywood, preventing us from getting to you.
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Hoollywod, koji nas sprječava da dođemo do vas.
12:04
So here is my four-point plan for the revolution,
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Znači, evo mog plana za revoluciju u četiri točke,
12:06
and everybody -- man or woman, in this room or anywhere in the world --
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i svi -- muškarci ili žene, ovdje sada ili bilo gdje na svijetu --
12:09
is going to get to help.
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moći će pomoći.
12:11
And this revolution is not just for women.
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I ova revolucija nije samo za žene.
12:13
Anyone who has been disenfranchised,
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Bilo tko tko je bio obespravljen,
12:15
anyone whose story has not been told,
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bilo tko čija priča nije ispričana,
12:18
the same principles apply,
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isti principi su primjenjivi
12:20
and I really hope we can do the revolution together.
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i zaista se nadam da možemo zajedno provesti revoluciju.
12:24
My four-point plan.
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Moj plan u četiri točke.
12:26
Number one: watch movies.
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Broj jedan: gledajte filmove.
12:28
Isn't this a good revolution?
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Nije li ovo dobra revolucija?
12:30
(Laughter)
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(Smijeh)
12:31
OK, first I want to talk to anyone who watches movies.
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Prvo, želim pričati s bilo kim tko gleda filmove.
Tko od vas gleda filmove?
12:34
Who watches movies in here?
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12:35
Great!
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Odlično!
Hoćete li gledati jedan film mjesečno koji je snimila žena?
12:37
Will you pledge to watch one film by a female filmmaker per month?
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12:41
That's it, just start there. Great!
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To je to. Počnite ovdje. Odlično!
12:43
If you need help finding them,
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Ako vam treba pomoć u pronalaženju,
12:44
you can go to the website, moviesbyher.com
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možete ići na stranicu moviesbyher.com.
12:48
It's an easily searchable database of films by women.
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To je baza filmova koje su napravile žene.
12:52
And as you start watching all movies,
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I kad počnete gledati te filmove,
želim da obratite pažnju na ženske likove.
12:55
I just want you to pay attention to the female characters.
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Koliko ih je?
12:58
How many of them are there?
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12:59
What are they wearing?
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Što nose?
13:00
Or not?
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Ili ne?
13:02
Do they get to do cool things,
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Rade li zanimljive stvari,
13:03
or are they just there to emotionally support the men?
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ili su ondje da bi dale podršku muškim likovima?
13:07
I'm telling you, once you see this, you're not going to be able to unsee it.
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Kažem vam, jednom kad vidite ovo, nećete moći to ne vidjeti.
13:10
And as you start noticing this, it's going to shift your viewing habits.
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I kako to budete primjećivali, vaše navike gledanja će se mijenjati.
13:14
And this already sizable market is going to continue to grow.
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I ovo je već veliko tržište koje nastavlja rasti.
13:18
Step two: make movies.
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Korak dva: snimajte filmove.
13:21
So now I'm talking to all the female filmmakers out there:
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Sad pričam svim filmašicama:
13:24
we need you to be very brave.
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od vas tražimo da budete jako hrabre.
13:27
It will be harder for you to make movies.
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Bit će vam teže raditi filmove.
13:30
In fact, there will be an entire industry constantly telling you
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Zapravo, bit će čitava industrija koja će vam pričati
13:34
that your stories don't matter.
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da vaše priče nisu važne.
13:36
And we need you to make them, anyway.
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No, nama je ipak potrebno da ih radite.
13:38
That 18 percent in the micro-budget range -- that is on us to fix.
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Onih 18 posto udjela u mikrobudžetnim filmovima -- to moramo popraviti mi.
13:43
Don't wait for permission.
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Ne čekajte dozvolu.
13:45
Don't wait for somebody to pick you,
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Ne čekajte da vas odaberu,
jer 95 posto kaže da se to neće dogoditi.
13:47
because 95 percent says they are not going to.
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13:50
Crowd fund.
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Prikupljajte sredstva.
13:51
Write letters to eccentric relatives.
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Pišite pisma ekscentričnim rođacima.
13:53
I know how hard it is,
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Znam kako je to teško,
13:54
but you have to make your movies -- now, today, features, not shorts.
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ali morate stvarati vaše filmove -- sada, danas, dugometražne.
13:59
There is an audience for them, and they want and need to see them.
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Postoji publika za njih i oni ih žele i trebaju vidjeti.
14:04
Three: invest in each other.
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Tri: investirajte jedni u druge.+
14:07
Fellow female filmmakers, I feel like we need to stop wasting so much energy
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Filmašice, imam osjećaj da moramo prestati trošiti toliko energije
14:11
on a system that does not want us.
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na sustav koji nas ne želi.
14:13
We need to find our audience and invest in cultivating them.
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Moramo pronaći našu publiku i brinuti se za nju.
14:17
If we can figure out how to make our movies
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Ako možemo smisliti kako snimiti naše filmove
14:19
and deliver them to the audiences that want them,
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i prikazati ih publici koja ih želi,
14:22
that's it.
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to je to.
14:23
That's the whole game.
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To je cijela igra.
14:24
And whatever they're doing in the middle
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I što god radimo između
14:26
is going to cease to be quite so important.
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prestat će biti toliko važno.
14:29
Audiences, invest in us.
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Publiko, uloži u nas.
14:32
Help us make the movies that you want to see.
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Pomozi nam da radimo filmove koje želite vidjeti.
14:35
If you can give a female filmmaker 25 dollars in a crowdfunding campaign,
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Ako možete dati filmašici 25 dolara u crowdfunding kampanji,
14:39
great, do that.
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odlično, učinite to.
14:40
If you can invest more seriously
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Ako možete ozbiljnije investirati
14:42
and help us over that critical million-dollar hurdle,
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da pređemo onu kritičnu prepreku od milijun dolara,
14:44
do that.
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učinite to.
14:45
But invest in seeing the other half of the story.
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Ali investirajte kako biste vidjeli drugu polovicu priče.
14:50
Four: disrupt through business.
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Četiri: mijenjajte kroz posao.
14:53
So now I'm talking to all of the businesspeople
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Sad se obraćam svim poslovnim ljudima
14:55
and entrepreneurs.
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i poduzetnicima.
14:57
This does not happen very often in the world,
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Ovo se ne događa često u svijetu,
14:59
but right here we have a golden situation
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ali ovdje imamo zlatnu situaciju,
15:02
in which you can enact significant social change
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gdje možete provesti značajnu društvenu promjenu
15:05
while also making money.
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dok istovremeno i zarađujete.
15:08
Hollywood is a system ripe for disruption.
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Hollywood je sustav spreman za promjene.
15:11
The old models of financing and distribution are crumbling --
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Stari modeli financiranja i distribucije propadaju --
15:14
please come in and disrupt it.
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molim vas, dođite i promijenite ih.
15:16
I'll give you an example.
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Dat ću vam primjer.
15:18
Right now, with some incredible women,
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Upravo sada, s grupom fantastičnih žena,
15:20
I am launching the "The 51 Fund."
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pokrećem "The 51 Fund."
15:22
It's a venture capital fund
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To je investicijski fond
15:24
that will finance films written, directed and produced by women
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koji će financirati filmove napisane, režirane i producirane od strane žena
15:27
in that critical $1-5 million range.
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u tom kritičnom rasponu od 1-5 milijuna dolara.
15:31
We will give a significant number of female filmmakers
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Dat ćemo šansu značajnom broju filmašica
15:33
the chance to make their movies
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da naprave svoje filmove
15:35
and we will deliver them to the audiences who want them.
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i isporučit ćemo ih publici koja ih želi.
15:38
Good for equality, good for business.
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Dobro za jednakost, dobro za posao.
15:41
But that's only one example, we need more.
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Ali to je samo jedan primjer, trebamo ih više.
15:43
There is room for so many more.
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Postoji puno mjesta za napredak.
15:46
So I say to you:
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Stoga vam kažem:
15:47
Hollywood is leaving money on the table.
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Hollywood ostavlja novac na stolu.
15:50
Come pick it up.
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Uzmite ga.
15:52
(Applause)
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(Pljesak)
15:56
Now, all of this may seem like a lot, but it is actually so doable.
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Sad, sve ovo se čini kao mnogo, ali je zapravo izvedivo.
16:00
Entrenched systems don't change because you ask the people in charge,
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Ukorijenjeni sustavi se ne mijenjaju jer pitate ljude na vlasti,
16:04
they change because all of the people who don't have what they want
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mijenjaju se jer svi ljudi koji nemaju ono što žele
16:07
rise up and make that change happen.
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ustanu i naprave tu promjenu.
16:10
And don't you want to?
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I ne želite li to?
16:12
I want to see what the other 51 percent of the population has to say.
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Želim vidjeti što drugih 51 posto populacije ima za reći.
16:17
I want to watch movies that teach me about people
364
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Želim gledati filmove koji me uče o ljudima
16:19
who are different than I am.
365
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koji su drugačiji od mene.
16:21
I want to see women's bodies on film that aren't perfect.
366
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I želim vidjeti žene na filmu čija tijela nisu savršena.
16:26
I want to give our little boys the chance
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Želim dati našim dječacima priliku
16:28
to empathize with female characters
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da suosjećaju sa ženskim likovima
16:30
so that they can become more whole men.
369
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tako da mogu postati cjeloviti muškarci.
16:33
And I definitely want to give a little girl
370
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I zaista želim djevojčici,
16:35
who may not have a real-life role model
371
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koja možda nema uzor u životu,
16:37
the chance to watch movies
372
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dati priliku da gleda filmove
16:38
and see women doing everything she dreams of achieving.
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i vidi žene koje rade sve ono o čemu ona sanja.
16:42
This is not about making one industry better.
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Ovdje se ne radi o poboljšavanju jedne industrije.
16:45
This is about making a better world.
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Ovdje se radi o stvaranju boljeg svijeta.
16:48
Will you help?
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Hoćete li pomoći?
16:50
The time for waiting is over.
377
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Vrijeme čekanja je prošlo.
16:52
The time for the revolution is now.
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Vrijeme revolucije je sad.
16:54
(Cheers and applause)
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(Povici i pljesak)
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