Keith Schacht & Zach Kaplan: Products (and toys) from the fu

34,373 views ・ 2008-11-04

TED


Mesedez, egin klik bikoitza beheko ingelesezko azpitituluetan bideoa erreproduzitzeko.

Translator: Martin Segovia Reviewer: Alvaro Moya
00:12
Zach Kaplan: Keith and I lead a research team.
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Zach Kaplan: Keith eta nik ikerketa talde bat zuzentzen dugu.
00:14
We investigate materials and technologies
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Ezusteko propietateak dituzten material eta
00:16
that have unexpected properties. Over the last three years,
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teknologiei buruz ikertzen dugu. Azken hiru urteetan
00:20
we found over 200 of these things, and so we looked
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200 baino gehiago aurkitu ditugu, beraz,
00:22
back into our library and selected six we thought would be most
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geure bilduman bilatu dugu eta 6 interesgarrienak
00:26
surprising for TED.
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hautatu ditugu TED-en erakusteko.
00:29
Of these six, the first one that we're going to talk about
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Sei hauetatik erakutsiko dugun lehena
00:32
is in the black envelope you're holding.
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eskuetan duzuen gutunazalean dago.
00:35
It comes from a company in Japan called GelTech. Now go ahead and open it up.
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GelTech izeneko konpainia batek egin du. Orain, aurrera, ireki ezazue!
00:44
Keith Schacht: Now be sure and take the two pieces apart.
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Keith Schacht: Ziurtatu bi piezak banatuta daudela.
00:48
What's unexpected about this is that it's soft, but it's also a strong magnet.
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Material honen ezusteko propietatea biguna dela eta aldi berean iman bat dela da.
00:55
Zach and I have always been fascinated
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Zach eta ni beti harritu gaitu
00:58
observing unexpected things like this.
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honen antzerako ezusteko gauzak ikusteak.
01:00
We spent a long time thinking about why this is, and it's just recently that we realized:
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Denbora asko egon ginen hau zergatik gertatzen den pentsatzen eta orain dela gutxi aurkitu genuen erantzuna:
01:04
it's when we see something unexpected,
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ezusteko zerbait ikusten dugunean
01:06
it changes our understanding of the way things work.
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horrek gauzak nola funtzionatzen duten ikusteko dugun era aldatzen du.
01:10
As you're seeing this gel magnet for the first time,
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Gel magnetiko hau lehenengo aldiz ikusten ari zaretenez,
01:12
if you assume that all magnets had to be hard,
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imanak gogorrak izan behar direla ulertzen baduzue,
01:15
then seeing this surprised you and it changed your understanding
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orduan hau ikusteak harritu egiten zaituzte eta imanen funtzionatzeko eraren
01:18
of the way magnets could work.
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ulermena aldatzen du.
01:21
ZK: Now, it's important to understand what the unexpected properties are.
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ZK: Eta garrantzitsua da esuzteko propietateak zeintzuk diren ulertzea.
01:24
But to really think about the implications of what this makes possible,
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Benetan honek dituen inplikazio eta posibilitateak ezagutzean,
01:28
we found that it helps to think about how it could be applied in the world.
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egunero erabiltzeko funtzioak aurkitzea erabilgarria dela pentsatu genuen.
01:32
So, a first idea is to use it on cabinet doors.
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Hala, lehenengo ideia armairuen ateetan erabiltzea da.
01:35
If you line the sides of the cabinets using the gel material --
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Armairuaren aldeetan gel hau zabaltzen bada,
01:40
if a cabinet slams shut it wouldn't make a loud noise,
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bat-batean ixterakoan ez dute zaratarik egingo,
01:42
and in addition the magnets would draw the cabinets closed.
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eta, gainera, imanek armairuak itxita mantenduko dituzte.
01:45
Imagine taking the same material, but putting it on the bottom of a sneaker.
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Imajinatu material bera zapatilen zoruetan jarrita.
01:50
You know, this way you could go to the container store and buy one of those
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Badakizue! Honela burdindegira joan zinatekeen eta metal xafla
01:53
metal sheets that they hang on the back of your door, in your closet,
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horietako bat erosi, armairuaren atzeko aldean zintzilikatu
01:56
and you could literally stick your shoes up instead of using a shelf.
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eta zure zapatak pegatu ahal izango zenituzke apala erabili ordez.
02:00
For me, I really love this idea.
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Nik benetan gustoko dut ideia hau.
02:03
(Laughter)
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(Barreak)
02:05
If you come to my apartment and see my closet,
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Nire apartamentua eta nire armairua ikusiko bazenute,
02:07
I'm sure you'd figure out why: it's a mess.
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ziur nago jakingo zenutela zergatik. Desastre hutsa da.
02:10
KS: Seeing the unexpected properties and then seeing a couple of
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KS: Ezusteko propietateak eta pare bat aplikazio ikusteak
02:12
applications -- it helps you see why this is significant, what the potential is.
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zergatik den inportantea eta zein den bere potentziala ulertzera laguntzen du.
02:16
But we've found that the way we present our ideas
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Baina aurkitu dugu geure ideiak aurkezteko erak
02:19
it makes a big difference.
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garrantzi handia duela.
02:22
ZK: It was like six months ago that Keith and I were out in L.A.,
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ZK: Orain dela 6 hilabete Keith eta nik Los Angeles-en geuden
02:25
and we were at Starbucks having coffee with Roman Coppola.
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Starbucks-en Roman Coppolarekin kafea hartzen.
02:28
He works on mostly music videos and commercials
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Bere konpainiak , The Directors Bureau, egiten dituen bideo musikalak eta
02:31
with his company, The Directors Bureau.
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komertzialak egiten du lan.
02:33
As we were talking, Roman told us that he's kind of an inventor on the side.
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Hitz egiten geudenean, Romanek esan zigun bera asmatzaile moduko bat dela.
02:37
And we were showing him the same
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Orain zuen eskuetan duzuen gel magnetikoa
02:38
gel magnet that you're holding in your hand -- and you know,
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erakusten ari ginen eta, badakizue!
02:40
we shared the same ideas. And you could see it in his face:
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ideia berdinak genituen. Eta bere aurpegian ikusi ahal zen.
02:43
Roman starts to get really excited and he whips out this manila folder;
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Roman hunkituta gelditzen da ikustean eta karpeta bat ateratzen du.
02:48
he opens it up and Keith and I look in,
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Irekitzen du eta Keith eta nik barruan begiratzen dugu,
02:51
and he starts showing us concepts that he's been working on.
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eta lan egiten ari den kontzeptu batzuk erakutsi zizkigun.
02:53
These things just get him really excited. And so we're looking
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Hau guztia benetan hunkitzen ditu. Eta guk begiratzen
02:56
at these concepts, and we were just like, whoa, this guy's good.
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ideia horiek guztiak eta pentsatzen "gizon hau harrigarria da".
03:03
Because the way that he presented the concept -- his approach
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Izan ere, beno, ideiak aurkezteko modua, bere bisioa
03:07
was totally different than ours. He sold it to you as if it was for sale right now.
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guztiz desberdina zen gurearekiko. Merkatuan balego bezala erakusten zizun.
03:13
When we were going in the car back to the airport,
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Aireportura bueltatzean,
03:16
we were thinking: why was this so powerful?
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pentsatzen genuen, beno, zergatik da hain boteretsua?
03:20
And as we thought about it more, we realized that
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Eta zenbat eta gehiago pentsatu, argiago genuen
03:21
it let you fill in all the details about the experience,
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esperientziaren xehetasun guztiak sentitzen usten zizula
03:25
just as if you saw it on TV. So, for TED we decided to take our favorite
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telebistan ikusten egongo bazina bezala. Beraz, TED-entzako geure gel magnetikoaren
03:29
idea for the gel magnet and work with Roman and his team
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ideiarik gustokoena ekartzea aukeratu genuen eta Roman eta bere taldearekin lan egitea
03:32
at the Directors Bureau to create a commercial for a product
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"Directors Bureau"-en etorkizuneko produktu baten iragarkia
03:36
from the future.
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egiteko.
03:38
Narrator: Do you have a need for speed?
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(Bideoa): Abiadura sentitu nahi duzu?
03:41
Inventables Water Adventures dares you to launch yourself
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"Ur Abentura Inbentagarriak" desafiatzen zaitu lebitazio magnetikoko
03:47
on a magnetically-levitating board down a waterslide
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txalupa baten gainean korrontean behera botatzera, hain azkar eta hain
03:51
so fast, so tall, that when you hit the bottom, it uses brakes to stop.
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altu, behera iristean balaztak behar dituela gelditzeko.
04:02
Aqua Rocket: coming this summer.
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Aqua Rocket: uda honetan salgai.
04:09
KS: Now, we showed the concept to a few people before this,
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KS: Ongi, ideia hau beste hainbat pertsonari erakutsi genien hona etorri baino lehen
04:12
and they asked us, when's it coming out?
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eta noiz egongo den salgai galdetu ziguten.
04:14
So I just wanted to let you know, it's not actually coming out,
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Beraz esan behar dizuet ez dagoela benetan salgai,
04:16
just the concept is.
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ideia bat besterik ez da.
04:18
ZK: So now, when we dream up these concepts, it's important for us
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ZK: Diseinu hauetako batekin amets egiten dugunean, ziurtatu behar dugu funtzionatzen
04:21
to make sure that they work from a technical standpoint.
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dutela ikuspuntu tekniko batetik.
04:24
So I just want to quickly explain how this would work.
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Beraz, ziztu-bizian azalduko dut hau nola funtzionatzen duen.
04:26
This is the magnetically-levitating board that they mentioned in the commercial.
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Hau da iragarkian agertzen den lebitazio magnetikoko taula.
04:30
The gel that you're holding would be lining the bottom of the board.
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Zuek duzuen gela taularen azpiko aldea estal lezake.
04:33
Now this is important for two reasons.
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Hau bi arrazoiengatik da garrantzitsua.
04:35
One: the soft properties of the magnet that make it so that, if it were
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Bat, imanaren biguntasuna egiten du
04:37
to hit the rider in the head, it wouldn't injure him.
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taula gainean doanari min ez egitea.
04:39
In addition, you can see from the diagram on the right,
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Gainera, eskuineko diagraman ikusten den bezala,
04:41
the underpart of the slide would be an electromagnet.
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txirristaren behekaldea elektroimana izan daiteke.
04:44
So this would actually repel the rider a little bit as you're going down.
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Beraz, hau korrikalaria gehiago aldendu dezake behera doan heinean.
04:47
The force of the water rushing down, in addition to that repulsion force,
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Erortzen den uraren indarra eta aldenketa hau,
04:50
would make this slide go faster than any slide on the market.
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egingo lukete txirrista hau merkatuko azkarrena izatea.
04:53
It's because of this that you need the magnetic braking system.
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Horregatik behar da balazta sistema magnetikoa.
04:55
When you get to the very bottom of the slide --
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Txirristaren amaierara ailegatzean,
04:57
(Laughter)
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(Barreak)
04:59
-- the rider passes through an aluminum tube.
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korrikalaria aluminio tutu batetik pasatzen da.
05:01
And I'm going to kick it to Keith to explain why that's important
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Eta Keith-ek segituko du berak azaltzeko zergatik den garrantzitsua
05:03
from a technical standpoint.
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ikuspuntu tekniko batetik.
05:04
KS: So I'm sure all you engineers know that even though aluminum is
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KS: Ziur nago ingeniari guztiek dakitela aluminioa, metal bat izanda,
05:07
a metal, it's not a magnetic material. But something unexpected
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ez dela magnetikoa. Baina ezuzteko zerbait gertatzen da iman bat
05:11
happens when you drop a magnet down an aluminum tube.
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aluminio tutu batetik erortzen uzten dugunean.
05:13
So we set up a quick experiment here to show that to you.
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Esperimentu azkar bat prestatu dugu azaltzeko.
05:24
(Laughter)
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(Barreak)
05:34
Now, you see the magnet fell really slowly.
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Beno, ikusten duzue imana oso mantso erortzen dela.
05:37
Now, I'm not going to get into the physics of it,
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Beno, ez naiz arrazoi fisikoetan sartuko,
05:39
but all you need to know is that the faster the magnet's falling,
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jakin behar dugun guztia da, imana geroz eta azkarrago erortzean,
05:42
the greater the stopping force.
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balaztaketa indarra handiagoa da.
05:43
ZK: Now, our next technology is actually a 10-foot pole,
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ZK: Ongi, geure hurrengo berrikuntza teknologikoa 3 metroko makil bat da,
05:46
and I have it right here in my pocket.
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eta hementxe daukat, neure poltsikoan.
05:48
(Laughter)
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(Barreak)
05:52
There're a few different versions of it.
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Bertsio ezberdinak daude.
05:54
(Laughter)
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(Barreak)
05:59
KS: Some of them automatically unroll like this one.
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KS: Batzuk automatikoki irekitzen dira, hauxe bezala.
06:01
They can be made to automatically roll up, or they can be made
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Automatikoki irekitzeko edo iraunkorrak egin daitezke, Zach-ena bezala,
06:04
stable, like Zach's, to hold any position in between.
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edozein luzeera izateko.
06:11
ZK: As we were talking to the vendor -- to try to learn about
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ZK: Beno, saltzailearekin hizketan ari ginenean zertan erabiltzen ari diren
06:14
how you could apply these, or how they're being applied currently --
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jakiteko, esan zigun orain
06:17
he was telling us that, in the military they use this one
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armadak erabiltzen duela,
06:21
so soldiers can keep it on their chests -- very concealed --
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horrela bularrean ezkutatuta eraman dezakete
06:23
and then, when they're out on the field, erect it as an antenna
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eta, aire zabalean daudenean, ireki antena moduan
06:26
to clearly send signals back to the base.
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erabiltzeko eta basera seinaleak bidaltzeko.
06:29
In our brainstorms, we came up with the idea you could use it for a soccer goal:
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Geure ideietan, bururatu zitzaigun futbol ate bezala erabiltzea,
06:33
so at the end of the game, you just roll up the goal and put it in your gym bag.
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beraz, jokoa amaitzean, kiribildu egiten da eta poltsan zartzen da.
06:36
(Laughter)
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(Barreak)
06:38
KS: Now, the interesting thing about this is,
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KS: Beno, honen interesgarria da
06:40
you don't have to be an engineer to appreciate why
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ez zarela ingeniaria izan behar nabaritzeko zergatik
06:42
a 10-foot pole that can fit in your pocket is so interesting.
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den hain interesgarria poltsikoan sartzen den 3 metroko makil bat.
06:45
(Laughter)
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(Barreak)
06:48
So we decided to go out onto the streets of Chicago
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Beraz erabaki genuen Chicagoko kaleetara ateratzea
06:50
and ask a few people on the streets what they thought you could do with this.
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eta galdetzea ea zer pentsatzen zuten egin daitekeela honekin.
06:53
Man: I clean my ceiling fans with that and I get the spider webs
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(Bideoa): Sabaiko haizagailuak garbitu eta nire etxeko armiarma-sareak
06:56
off my house -- I do it that way.
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kenduko nituzke honekin.
06:58
Woman: I'd make my very own walking stick.
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Bastoi bat egingo nuke.
07:00
Woman: I would create a ladder to use to get up on top of the tree.
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Eskailera bat egingo nuke zuhaitzera igotzeko.
07:04
Woman: An olive server.
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Olibentzako makiltxoa.
07:06
Man: Some type of extension pole -- like what the painters use.
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Makil teleskopiko bat, margolariek erabiltzen dutena bezalakoa.
07:10
Woman: I would make a spear that, when you went deep sea diving,
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Arpoi bat egingo nuke urpean ibiltzeko.
07:13
you could catch the fish really fast, and then roll it back up,
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Arrainak arin-arin harrapatu daiteke eta orduan kiribildu ekartzeko
07:17
and you could swim easier ... Yeah.
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eta oso erraz egin daiteke, bai.
07:21
(Laughter)
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(Barreak)
07:24
ZK: Now, for our next technology we're going to do a little demonstration,
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ZK: Beno, geure hurrengo berrikuntzarako erakusketa bat egingo dugu,
07:27
and so we need a volunteer from the audience.
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beraz boluntario bat behar dugu.
07:30
You sir, come on up.
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Zuk, gizon. Igo zaitez.
07:31
(Laughter)
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(Barreak)
07:35
Come on up. Tell everybody your name.
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Igo. Esaiozu zeure izena jendeari.
07:37
Steve Jurvetson: Steve.
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Steve Jurveston: Steve.
07:38
ZK: It's Steve. All right Steve, now, follow me.
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ZK: Steve da. Ongi, Steve, jarrai nazazu.
07:42
We need you to stand right in front of the TED sign.
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Zutik mantentzea behar dugu, TED hizkiaren aurrean.
07:44
Right there. That's great.
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Hortxe bertan. Oso ongi.
07:46
And hold onto this. Good luck to you.
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Eta hau eutsi. Zorte on.
07:48
(Laughter)
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(Barreak)
07:51
KS: No, not yet.
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KS: Ez, oraindik ez.
07:52
(Laughter)
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(Barreak)
07:58
ZK: I'd just like to let you all know that this presentation
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ZK: Esan nahiko nuke aurkezpen hau Target-i esker izan
08:00
has been brought to you by Target.
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dela ahalezko.
08:01
KS: Little bit -- that's perfect, just perfect.
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KS: Pixka bat gehiago -- hori da, oso ongi.
08:05
Now, Zach, we're going to demonstrate
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Beno, Zach, etorkizuneko ur pistola
08:08
a water gun fight from the future.
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borroka bat erakutsiko dugu.
08:10
(Laughter)
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(Barreak)
08:16
So here, come on up to the front. All right, so
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Hemen, etor zaitez aurrera. Ongi da, beraz
08:19
now if you'll see here -- no, no, it's OK.
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orain hona ikusi -- ez, ez, perfektua da.
08:23
So, describe to the audience the temperature of your shirt. Go ahead.
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Deskribatu ikusleei alkandoraren tenperatura. Aurrera.
08:28
SJ: It's cold.
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SJ: Hotza dago.
08:30
KS: Now the reason it's cold is that's it's not actually water loaded
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KS: Beno, hotza egotearen arrazoia pistola horietan ura ez dagoela da.
08:32
into these squirt guns -- it's a dry liquid developed by 3M.
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3M-k egindako likido bat dago.
08:36
It's perfectly clear, it's odorless, it's colorless.
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Guztiz gardena da, ez du usainik, ez kolorerik.
08:41
It's so safe you could drink this stuff.
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Hain segurua da edan daitekeela.
08:43
(Laughter)
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(Barreak)
08:45
And the reason it feels cold is because it evaporates
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Eta hotza sentitzearen arrazoia likido hau ura baino 25 aldiz
08:48
25 times faster than water.
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azkarrago lurruntzen dela da.
08:50
(Laughter)
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(Barreak)
08:53
All right, well thanks for coming up.
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Ongi da, eskerrik asko parte hartzeagatik.
08:55
(Laughter)
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(Barreak)
08:56
ZK: Wait, wait, Steven -- before you go we filled this with the dry liquid
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ZK: Itxaron, itxaron, Steven -- joan aurretik, likido lehorrarekin bete dugu hau,
09:00
so during the break you can shoot your friends.
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horrela, geldialdian zeure lagunei tiro egin diezaiokezu.
09:01
SJ: Excellent, thank you.
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SJ: Bikain, eskerrik asko.
09:02
KS: Thanks for coming up. Let's give him a big round of applause.
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KS: Eskerrik asko parte hartzeagatik. Txalo bero bat eman diezaiogun.
09:04
(Applause)
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(Txaloak)
09:07
So what's the significance of this dry liquid?
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Beraz, zein da likido lehor honen garrantzia?
09:11
Early versions of the fluid were actually used on a Cray Supercomputer.
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Fluidoaren bertsio zaharrak benetan erabili ziren Cray Superordenagailuan.
09:15
Now, the unexpected thing about this
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Beno, honen ezustekoa
09:18
is that Zach could stand up on stage and drench
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da Zach eszenatokian ikusleetako norbait buzti
09:20
a perfectly innocent member of the audience without any concern
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dezakeela aparatu elektriko edo liburuak apurtu edo buztitzeaz
09:23
that we'd damage the electronics, that we'd get him wet,
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kezkatu behar izan gabe.
09:26
that we'd hurt the books or the computers. It works because it's non-conductive.
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Eroalea ez delako funtzionatzen du.
09:30
So you can see here, you can immerse a whole circuit board
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Honela, ikus dezakezuenez, zirkuitu inprimatu bat buzti daiteke honekin
09:32
in this and it wouldn't cause any damage.
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eta ez litzateke kalterik gertatuko.
09:34
You can circulate it to draw the heat away.
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Beroa kentzeko erabili daiteke.
09:36
But today it's most widely used in office buildings --
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Baina gaur bulego eraikinetan erabiltzen da gehiago--
09:38
in the sprinkler system -- as a fire-suppression fluid.
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suak itzaltzeko sistema bezala.
09:41
Again, it's perfectly safe for people. It puts out the fires, doesn't hurt anything.
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Berriro ere, jendearentzat guztiz segurua da. Sua itzaltzen du eta ez du ezer kaltetzen.
09:45
But our favorite idea for this
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Baina gure ideiarik gustokoena
09:46
was using it in a basketball game. So during halftime,
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saskibaloi partidu batean erabiltzea da. Honela, atsedenaldian
09:49
it could rain down on the players, cool everyone down,
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jokalarien gainean euria egin ahalko luke, jende guztia freskatu,
09:51
and in a matter of minutes it would dry. Wouldn't hurt the court.
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eta, minutu batzuetan lehortu egingo litzateke. Ez luke zorua kaltetuko.
09:55
ZK: Our next technology comes to us from a company in Japan
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ZK: Geure hurrengo berrikuntza Japoniako konpainia baten eskutik datorkigu.
09:57
called Sekisui Chemical. One of their R&D engineers
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Sekiusi Chemical du izena. I+G-ko ingeniarietako bat
10:00
was working on a way to make plastic stiffer.
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plastikoa zurrunagoa egiteko modua bilatzen ari zen.
10:03
While he was doing this, he noticed an unexpected thing.
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Egiten zuen bitartean, ezusteko zerbait aurkitu zuen.
10:06
We have a video to show you.
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Bideo bat dugu hau erakusteko.
10:33
KS: So you see there, it didn't bounce back. Now, this was
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KS: Hemen ikusten duzuenez, ez du bere forma berrezkuratzen. Beno,
10:35
an unintended side effect of some experiments they were doing.
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egiten zuten esperimentu batzuen ezusteko ondorioa zen.
10:38
It's technically called, "shape-retaining property."
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Teknikoki "forma mantentzearen propietatea" deitzen da.
10:41
Now, think about your interactions with aluminum foil.
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Beno, pentsa dezagun aluminio xafla baten berdintasunetan.
10:44
Shape-retaining is common in metal: you bend a piece of aluminum foil,
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Forma mantentzea normala da metal batean. Aluminio xafla bat tolesten dugu
10:47
and it holds its place. Contrast that with
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eta forma hori mantentzen du. Aldiz,
10:50
a plastic garbage can -- and you can push in the sides
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zaborrontzi bati aldeak presionatu ahal zaizkio
10:52
and it always bounces back.
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eta beti berreskuratzen du bere forma.
10:55
ZK: For example, you could make a watch that wraps around your wrist,
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ZK: Adibidez, eskumuturra estatzen duen erloju bat egin daiteke
10:58
but doesn't use a buckle.
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belarririk erabili gabe.
11:01
Taking it a little further, if you wove
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Urrutiago joanda, tira hauek
11:03
those strips together -- kind of like a little basket -- you could make
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ehundu egiten badira, otar baten moduan, forma mantentzen duen xafla
11:06
a shape-retaining sheet, and then you could embed it in a cloth:
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bat egin daiteke, eta ehun batean jarri ahal izango zen
11:10
so you could make a picnic sheet that wraps around the table,
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eta mahaia eztaltzen duen picnic mahai-zapi bat egin daiteke,
11:12
so that way on a windy day it wouldn't blow away.
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beraz, egun haizetsu batean ez doa dena hegan.
11:15
For our next technology, it's hard to observe
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Geure hurrengo berrikuntzarako zaila da propietateak
11:16
the unexpected property by itself, because it's an ink.
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bere kabuz ikustea tinta bat delako.
11:20
So, we've prepared a video to show it applied to paper.
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Horregatik bideo bat prestatu dugu paperean aplikaturik erakusteko.
11:27
KS: As this paper is bending, the resistance of the ink changes.
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KS: Papera tolestean tintaren erresistentzia aldatu egiten da.
11:31
So with simple electronics, you can detect how much the page is being bent.
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Beraz, zirkuitu sinple batekin orria zenbat tolesten ari den jakin daiteke.
11:35
Now, to think about the potential for this,
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Beno, honen erabilgarritasunean pentsatzeko,
11:37
think of all the places ink is supplied: on business cards,
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pentsatu tinta daukaten gauza guztietan. Txarteletan,
11:40
on the back of cereal boxes, board games. Any place you use ink,
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zereal kaxetan, mahai jokoetan. Tintarekin jokatzeko modua alda daiteke
11:44
you could change the way you interact with it.
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tinta erabiltzen den edozein tokitan.
11:46
ZK: So my favorite idea for this is to apply the ink to a book.
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ZK: Beraz neure ideiarik gustokoena tinta hau liburu baten aplikatzea da.
11:50
This could totally change the way that you interface with paper.
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Honek papelarekin dugun erlazionatzeko era guztiz alda dezake.
11:53
You see the dark line on the side and the top. As you turn the pages
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Marra beltz bat ikus dezakezue alboan eta goian. Liburuaren orriak pasatzean
11:56
of the book, the book can actually detect what page you're on,
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liburuak jakin dezake zein orritan dago orrien
11:59
based on the curvature of the pages.
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makurduraren arabera.
12:01
In addition, if you were to fold in one of the corners, then you could program
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Gainera, tolesdura bat egiten bada eskina batean, liburuak berak mezu elektroniko bat
12:05
the book to actually email you the text on the page for your notes.
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bidaltzeko programa daiteke orri horretan dagoen testuarekin.
12:10
KS: For our last technology, we worked again with Roman and his team
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KS: Geure azken berrikuntzarako Roman eta bere Directors Bureau-ko taldearekin
12:12
at the Directors Bureau to develop a commercial from the future
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lan egin dugu orain erakutsiko dudan etorkizuneko
12:15
to explain how it works.
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iragarki bat egiteko.
12:26
Old Milk Carton: Oh yeah, it smells good.
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(Bideoa): Hum! Bai! Usain ona du!
12:33
Who are you?
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Zer nahi duzu?
12:35
New Milk Carton: I'm New Milk.
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Esne Berria naiz.
12:38
OMC: I used to smell like you.
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Nik zuk bezalako usaina nuen.
12:40
Narrator: Fresh Watch, from Inventables Dairy Farms.
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Esneki Inbentagarri-ren "Freskotasun neurgailua".
12:42
Packaging that changes color when your milk's gone off.
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Esnea hondatzen denean kolorez aldatzen duten ontziak.
12:45
Don't let milk spoil your morning.
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Ez utzi esneak zeure goiza hondatzea.
12:48
ZK: Now, this technology was developed by these two guys:
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ZK: Beno, teknologia hau bi gizon hauek garatu zuten --
12:51
Professor Ken Suslick and Neil Rakow, of the University of Illinois.
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Illinoiseko Unibertsitateko Ken Suslick eta Neil Rakow irakasleak.
12:54
KS: Now the way it works: there's a matrix of color dyes.
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KS: Nola funtzionatzen du: koloreko tintedun matrize bat dago.
12:57
And these dyes change color in response to odors.
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Eta tinte hauek kolorez aldatzen dute usainen arabera.
13:00
So the smell of vanilla, that might change the four on the left to brown
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Honela, bainilaren usaina, ezkerreko laurak marroira alda dezakeela eta eskuineko
13:04
and the one on the right to yellow. This matrix can produce
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bat horira, honela matrize honek milaka kolore konbinazio
13:07
thousands of different color combinations to represent thousands of different smells.
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egin ditzazke milaka usain ezberdinak irudikatzeko.
13:11
But like in the milk commercial, if you know what odor you want to detect,
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Baina esnearen iragarkian bezala, zein usain aurkitu nahi den badakigu,
13:14
then they can formulate a specific dye to detect just that odor.
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usain hori aurkitzeko tinte zehatza egin dezakegu.
13:17
ZK: Right. It was that that started a conversation with Professor Suslick and myself,
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ZK: Hala da. Hori da Suslick irakaslea eta nire artean elkarrizketa sortu zuena.
13:21
and he was explaining to me the things that this is making possible,
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Berak azaldu zizkidan hau ahalbideratzen duten gauzak.
13:24
beyond just detecting spoiled food. It's really where the significance of it lies.
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Funtzioa ez da janari txarra aurkitzea bakarrik.
13:29
His company actually did a survey of firemen all across the country to try to learn,
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Bere enpresak inkesta bat egin zuen suhiltzaileen artean larrialdi eszena baten
13:33
how are they currently testing the air when they respond to an emergency scene?
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daudenean airea nola analizatzen duten jakiteko.
13:37
And he kind of comically explained that
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Eta berak ironiaz azaltzen zidan
13:40
time after time, what the firemen would say is:
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behin eta berriro, suhiltzaileek esaten ziotela
13:42
they would rush to the scene of the crime; they would look around;
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larrialdiaren tokira joaten zirela. Alboetara begiratzen zuten.
13:45
if there were no dead policemen, it was OK to go.
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Eta polizia hilik ez bazegoen dena ondo zegoela esan nahi zuen.
13:47
(Laughter)
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(Barreak)
13:50
I mean, this is a true story. They're using policemen as canaries.
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Hau da, benetako istorioa da. Poliziak kurkuiz moduan erabiltzen zituzten.
13:54
(Laughter)
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(Barreak)
13:56
But more seriously, they determined that you could develop
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Baina, benetan, ondorioztatu zuten gizakiak baino hobeto usaindu
13:58
a device that can smell better than the humans,
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dezakeen dispositibo bat egin ahal zela,
14:01
and say if it's safe for the firemen.
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eta honela ea suhiltzaileentzako segurua den esan.
14:04
In addition, he's spun off a company from the University called ChemSensing,
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Gainera, konpainia bat bultzatzen ari da ChemSensing unibertsitatetik
14:08
where they're working on medical equipment.
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ekipamendu medikoarekin lan egiten dutela.
14:11
So, a patient can come in and actually blow into their device.
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Honela, gaixo batek aparatu batean putz egiten du.
14:14
By detecting the odor of particular bacteria, or viruses,
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Bakterioak, birusak edo birika minbiziaren usaina ere
14:18
or even lung cancer, the dots will change and they can use
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aurkitzean, puntuak aldatu egiten dira eta emaitzak aztertzeko
14:21
software to analyze the results.
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software bat erabili daiteke.
14:24
This can radically improve the way that doctors diagnose patients.
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Honek era erradikal batean hobetu dezake medikuak gaixoak diagnostikatzeko era.
14:28
Currently, they're using a method of trial and error,
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Gaur egun, froga eta hutsegite metodoa erabiltzen dute,
14:30
but this could tell you precisely what disease you have.
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baina honek zehatz mehatz esango luke zein den gaixotasuna.
14:33
KS: So that was the six we had for you today, but I hope you're starting to see
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KS: Hauek izan dira gaurko seirak, baina espero dut ikustea
14:36
why we find these things so fascinating.
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zergatik aurkitzen ditugun hain gauza harrigarriak.
14:38
Because every one of these six changed our understanding
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Seiretako bakoitzak munduan zer den posiblea usten dugunaren
14:41
of what was possible in the world. Prior to seeing this,
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ideia aldatu duelako. Hau ikusi aurretik,
14:44
we would have assumed: a 10-foot pole couldn't fit in your pocket;
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uste genuen 3 metroko makil bat ezin zela poltsiko batean sartu.
14:47
something as inexpensive as ink couldn't sense the way paper is being bent;
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Tinta bezalako gauza merke bat ezin zuela sentitu horri bat tolestu dela.
14:50
every one of these things -- and we're constantly trying to find more.
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Gauza hauetako bakoitzak. Eta gehiago bilatzen ari gara gelditu gabe.
14:54
ZK: This is something that Keith and I really enjoy doing.
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ZK: Keith eta nik gustoko dugun zerbait da.
14:56
I'm sure it's obvious to you now, but it was actually yesterday
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Ziur nago orain bistakoa dela zuentzat, baina atzo nik
15:00
that I was reminded of why. I was having a conversation
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gogoratu nuen zergatik. Elkarrizketa bat izan nuen
15:02
with Steve Jurvetson, over downstairs by the escalators,
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Steve Jurveston-ekin beheko solairuan, eskaileren ondoan,
15:06
and he was telling me that when Chris sent out that little box,
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eta esaten ari zidan Chris kaxa txiki hori bidali zuenean,
15:09
one of the items in it was the hydrophobic sand --
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barruan zegoen gauzetako bat harea hidrofobikoa zela--
15:11
the sand that doesn't get wet. He said that he was playing with it with his son.
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bustitzen ez den harea. Esan zuen berak eta bere semeak harekin jolasten ari zirela.
15:15
And you know, his son was mesmerized,
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Eta, badakizue! bere semea hipnotizaturik zegoen
15:17
because he would dunk it in the water, he would take it out
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uretan sartu ahal zuelako eta ateratzerakoan
15:19
and it was bone dry. A few weeks later, he said that his son
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guztiz lehorra zegoen. Aste batzuk geroako, esan zuen, bere semeak
15:22
was playing with a lock of his mother's hair, and he noticed
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jolasten ari zen bere amaren ilearekin eta konturatu zen
15:25
that there were some drops of water on the hair.
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ur tanta batzuk zeudela ilean.
15:27
And he took the thing and he looked up to Steve and he said,
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Ilea hartu zuen, Steve begiratu zuen eta esan zuen:
15:29
"Look, hydrophobic string."
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"Ikusi, soka hidrofobikoa."
15:31
(Laughter)
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(Barreak)
15:34
I mean, after hearing that story -- that really summed it up for me.
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Esan nahi dut, istorioa entzun ondoren, hori, benetan, dena laburbiltzen duela nire ustez.
15:37
Thank you very much.
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Eskerrik asko
15:38
KS: Thank you.
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KS: Eskerrik asko.
15:39
(Applause)
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(Txaloak)
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