How sampling transformed music | Mark Ronson

3,547,492 views ใƒป 2014-05-09

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Muhammad Ramadan ุงู„ู…ุฏู‚ู‘ู‚: Allam Zedan
00:12
I'm assuming everyone here has watched
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ุฃูุชุฑุถ ุฃู† ูƒู„ ุดุฎุต ู‡ู†ุง ู‚ุฏ ุดุงู‡ุฏ
00:14
a TED Talk online at one time or another, right?
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ู…ุญุงุถุฑุฉ ุฃูˆ ุฃูƒุซุฑ ู„(ุชูŠุฏ) ุนู„ู‰ ุงู„ุฅู†ุชุฑู†ุชุŒ ุฃู„ูŠุณ ูƒุฐู„ูƒุŸ
00:18
So what I'm going to do is play this.
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ู„ุฐู„ูƒ ุณูˆู ุฃู‚ูˆู… ุจุชุดุบูŠู„ ู‡ุฐู‡
00:20
This is the song from the TED Talks online.
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ู‡ุฐู‡ ุฃุบู†ูŠุฉ ู…ู† ู…ุญุงุถุฑุงุช (ุชูŠุฏ) ุนู„ู‰ ุงู„ุฅู†ุชุฑู†ุช.
00:23
(Music)
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(ู…ูˆุณูŠู‚ู‰)
00:30
And I'm going to slow it down
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ุณุฃู‚ูˆู… ุจุฅุจุทุงุฆู‡ุง.
00:31
because things sound cooler when they're slower.
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ู„ุฃู† ุงู„ุฃู…ูˆุฑ ุชุจุฏูˆ ุฃูุถู„ ุญูŠู† ุชูƒูˆู† ุฃุจุทุฃ.
00:34
(Music)
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(ู…ูˆุณูŠู‚ู‰)
01:18
Ken Robinson: Good morning. How are you?
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ูƒูŠู† ุฑูˆุจูŠู†ุณูˆู†: ุตุจุงุญ ุงู„ุฎูŠุฑุŒ ูƒูŠู ุญุงู„ูƒู…ุŸ
01:22
Mark Applebaum: I'm going to -- Kate Stone: -- mix some music.
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ู…ุงุฑูƒ ุงุจู„ูŠุจูŠูˆู…: ุฃู†ุง ุจุตุฏุฏ ---- ูƒุงุชูŠ ุณุชูˆู†: ู…ุฒุฌ ุจุนุถ ุงู„ู…ูˆุณูŠู‚ู‰.
01:25
MA: I'm going to do so in a way that tells a story.
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ู…ุงุฑูƒ ุงุจู„ูŠุจูŠูˆู…: ุณูˆู ุฃู‚ูˆู… ุจุฐู„ูƒ ุจุทุฑูŠู‚ุฉ ุญูƒุงูŠุฉ ู‚ุตุฉ.
01:27
Tod Machover: Something nobody's ever heard before.
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ุชูˆุฏ ู…ุงูƒูˆูุฑ: ุดูŠุก ู„ู… ูŠุณู…ุนู‡ ุฃุญุฏ ู…ู† ู‚ุจู„.
01:30
KS: I have a crossfader.
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ูƒุงุชูŠ ุณุชูˆู†: ู„ุฏูŽูŠ ุฃุฏุงุฉ ุฏู…ุฌ.
01:32
Julian Treasure: I call this the mixer.
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ุฌูˆู„ูŠุงู† ุชุฑูŠุดุฑ: ุฃุฏุนูˆ ู‡ุฐู‡ ุฎู„ุงุท.
01:34
KS: Two D.J. decks.
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ูƒุงุชูŠ ุณุชูˆู†: ุงุณุทูˆุงู†ุชูŽูŠ ุฏูŠ ุฌู‰.
01:35
Chris Anderson: You turn up the dials, the wheel starts to turn.
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ูƒุฑูŠุณ ุฃู†ุฏุฑุณูˆู†: ุชุฏูŠุฑ ุงู„ู‚ุฑุตุŒ ุชุจุฏุฃ ุงู„ุนุฌู„ุฉ ููŠ ุงู„ุฏูˆุฑุงู†.
01:42
Dan Ellsey: I have always loved music.
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ุฏุงู† ุฅู„ุณูŠ: ู„ุทุงู„ู…ุง ุฃุญุจุจุช ุงู„ู…ูˆุณูŠู‚ู‰.
01:44
Michael Tilson Thomas: Is it a melody or a rhythm or a mood or an attitude?
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ู…ุงูŠูƒู„ ุชูŠู„ุณูˆู† ุชูˆู…ุงุณ: ุฃู„ุญู† ู‡ูˆ ุฃู… ุฅูŠู‚ุงุน ุฃู… ู…ุฒุงุฌ ุฃู… ุณู„ูˆูƒุŸ
01:47
Daniel Wolpert: Feeling everything that's going on inside my body.
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ุฏุงู†ูŠุงู„ ูˆู„ุจูŠุฑุช: ุฃุดุนุฑ ุจูƒู„ ู…ุง ูŠุญุฏุซ ุฏุงุฎู„ ุฌุณุฏูŠ.
01:50
Adam Ockelford: In your brain is this amazing musical computer.
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ุขุฏุงู… ุฃูˆูƒู„ููˆุฑุฏ: ูŠู‚ุจุน ููŠ ุนู‚ู„ูƒ ูƒู…ุจูŠูˆุชุฑ ู…ูˆุณูŠู‚ูŠ ู…ุฐู‡ู„.
01:56
MTT: Using computers and synthesizers to create works. It's a language that's still evolving.
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ู…ุงูŠูƒู„ ุชูŠู„ุณูˆู† ุชูˆู…ุงุณ: ุจุงุณุชุนู…ุงู„ ุงู„ุญูˆุงุณูŠุจ ูˆุฃุฌู‡ุฒุฉ ุงู„ู…ุฒุฌ ู„ุฅู†ุดุงุก ุฃุนู…ุงู„. ุฅู†ู‡ุง ู„ุบุฉ ุชุชุทูˆุฑ.
02:07
And the 21st century.
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ูˆุงู„ู‚ุฑู† ุงู„ุญุงุฏูŠ ูˆุงู„ุนุดุฑูˆู†.
02:10
KR: Turn on the radio. Pop into the discotheque.
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ูƒุงุชูŠ ุณุชูˆู†: ุดุบู„ ุงู„ุฑุงุฏูŠูˆ. ู…ูˆุณูŠู‚ู‰ ุงู„ุจูˆุจ ุฏุงุฎู„ ุงู„ู…ุฑู‚ุต.
02:12
You will know what this person is doing: moving to the music.
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ุณุชุนู„ู…ูˆู† ู…ุง ูŠู‚ูˆู… ุจู‡ ู‡ุฐุง ุงู„ุดุฎุต: ูŠุชุญุฑูƒ ุนู„ู‰ ุฅูŠู‚ุงุน ุงู„ู…ูˆุณูŠู‚ู‰.
02:27
Mark Ronson: This is my favorite part.
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ู…ุงุฑูƒ ุฑูˆู†ุณูˆู†: ู‡ุฐุง ู…ู‚ุทุนูŠ ุงู„ู…ูุถู„.
02:29
MA: You gotta have doorstops. That's important.
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ู…ุงุฑูƒ ุงุจู„ูŠุจูŠูˆู…: ูŠุฌุจ ุฃู† ูŠูƒูˆู† ู„ุฏูŠูƒ ุตุฏุงุฏุงุช ุฃุจูˆุงุจุŒ ุฐู„ูƒ ู…ู‡ู….
02:34
TM: We all love music a great deal.
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ุชูˆุฏ ู…ุงูƒูˆูุฑ: ุฌู…ูŠุนู†ุง ู†ุนุดู‚ ุงู„ู…ูˆุณูŠู‚ู‰.
02:35
MTT: Anthems, dance crazes, ballads and marches.
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ู…ุงูŠูƒู„ ุช. ุชูˆู…ุงุณ: ุงู„ุฃู†ุงุดูŠุฏ ูˆุฌู†ูˆู† ุงู„ุฑู‚ุต ูˆุงู„ุฃุบุงู†ูŠ ุงู„ุดุนุจูŠุฉ ูˆุงู„ู…ุณูŠุฑุงุช.
02:39
Kirby Ferguson and JT: The remix: It is new music created from old music.
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ูƒูŠุฑุจูŠ ููŠุฑุฌูˆุณูˆู† ูˆ ุฌู‰ ุชูŠ: ุงู„ุฑูŠู…ูƒุณ ู‡ูˆ ู…ูˆุณูŠู‚ู‰ ุฌุฏูŠุฏุฉ ุชู… ุฅู†ุดุงุฆู‡ุง ู…ู† ู…ูˆุณูŠู‚ู‰ ู‚ุฏูŠู…ุฉ.
02:42
Ryan Holladay: Blend seamlessly.
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ุฑูŠุงู† ู‡ูˆู„ุงุฏุงูŠ: ู…ู…ุฒูˆุฌุฉ ุจุดูƒู„ ู…ู†ุณุฌู….
02:45
Kathryn Schulz: And that's how it goes.
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ูƒุงุซุฑูŠู† ุณูƒูˆู„ุฒ: ูˆูƒุฐู„ูƒ ุชุณูŠุฑ ุงู„ุฃู…ูˆุฑ.
02:46
MTT: What happens when the music stops?
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ู…ุงูŠูƒู„ ุชูŠู„ุณูˆู† ุชูˆู…ุงุณ: ู…ุงุฐุง ูŠุญุฏุซ ุญูŠู† ุชุชูˆู‚ู ุงู„ู…ูˆุณูŠู‚ู‰ุŸ
02:53
KS: Yay!
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ูƒุงุซุฑูŠู† ุณูƒูˆู„ุฒ: ูŠุงูŠ!
02:57
(Applause)
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(ุชุตููŠู‚)
03:03
MR: Obviously, I've been watching a lot of TED Talks.
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ู…ุงุฑูƒ ุฑูˆู†ุณูˆู†: ู…ู† ุงู„ูˆุงุถุญุŒ ุฃู†ูŠ ูƒู†ุช ุฃุดุงู‡ุฏ ุงู„ูƒุซูŠุฑ ู…ู† ู…ุญุงุถุฑุงุช (ุชูŠุฏ).
03:08
When I was first asked to speak at TED,
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ุญูŠู† ุชู… ุทู„ุจูŠ ุฃูˆู„ ู…ุฑุฉ ู„ู„ุญุฏูŠุซ ููŠ (ุชูŠุฏ)ุŒ
03:11
I wasn't quite sure what my angle was, at first,
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ู„ู… ุฃูƒู† ุฃุนู„ู… ุชู…ุงู…ู‹ุง ู…ุงู‡ูŠุฉ ู…ุญูˆุฑ ุญุฏูŠุซูŠุŒ ููŠ ุงู„ุจุฏุงูŠุฉุŒ
03:13
so yeah, I immediately started watching tons of TED Talks,
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ู„ุฐูƒุŒ ู†ุนู…ุŒ ุจุฏุฃุช ููˆุฑู‹ุง ู…ุดุงู‡ุฏุฉ ุฃุทู†ุงู† ู…ู† ู…ุญุงุถุฑุงุช (ุชูŠุฏ)ุŒ
03:16
which is pretty much absolutely
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ู‡ุฐุง ู…ู† ุฃูƒุซุฑ ุงู„ุฃู…ูˆุฑ ุงู„ุชูŠ ูŠู…ูƒู†ูƒ ุงู„ู‚ูŠุงู… ุจู‡ุง
03:18
the worst thing that you can do
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ุณูˆุกุงู‹ ุนู„ู‰ ุงู„ุฅุทู„ุงู‚
03:20
because you start to go into panic mode, thinking,
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ู„ุฃู† ุงู„ุฐุนุฑ ูˆุงู„ุชููƒูŠุฑ ูŠุจุฏุฆุงู† ููŠ ุงู„ุณูŠุทุฑุฉ ุนู„ูŠูƒุŒ
03:23
I haven't mounted a successful expedition to the North Pole yet.
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ู„ู… ุฃู‚ู… ุจุฑุญู„ุฉ ู†ุงุฌุญุฉ ู„ู„ู‚ุทุจ ุงู„ุดู…ุงู„ูŠ.
03:26
Neither have I provided electricity
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ูˆู„ู… ุฃู‚ู… ุจุชูˆููŠุฑ ุงู„ูƒู‡ุฑุจุงุก
03:30
to my village through sheer ingenuity.
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ู„ู‚ุฑูŠุชูŠ ู…ู† ุฎู„ุงู„ ุจุฑุงุนุฉ ูุงุฆู‚ุฉ.
03:33
In fact, I've pretty much wasted most of my life
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ููŠ ุงู„ูˆุงู‚ุนุŒ ุฃู‡ุฏุฑุช ู…ุนุธู… ุญูŠุงุชูŠ
03:35
DJing in night clubs
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ูƒูุชู‰ ุฏูŠ ุฌู‰ ุจุงู„ู†ูˆุงุฏูŠ ุงู„ู„ูŠู„ูŠุฉ
03:37
and producing pop records.
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ูˆุนู…ู„ ุชุณุฌูŠู„ุงุช ู…ูˆุณูŠู‚ู‰ ุงู„ุจูˆุจ.
03:39
But I still kept watching the videos,
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ู„ูƒู†ูŠ ู„ุงุฒู„ุช ู…ุฏุงูˆู…ุงู‹ ุนู„ู‰ ู…ุดุงู‡ุฏุฉ ุงู„ููŠุฏูŠูˆู‡ุงุชุŒ
03:41
because I'm a masochist,
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ู„ุฃู†ูŠ ู…ู‡ูˆูˆุณุŒ
03:43
and eventually, things like Michael Tilson Thomas
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ูˆููŠ ู†ู‡ุงูŠุฉ ุงู„ู…ุทุงูุŒ ุฃุดูŠุงุก ู…ุซู„ ุฑุคูŠุฉ ู…ุงูŠูƒู„ ุชูŠู„ุณูˆู† ุชูˆู…ุงุณ
03:46
and Tod Machover, and seeing
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ูˆุชูˆุฏ ู…ุงูƒูˆูุฑุŒ
03:49
their visceral passion talking about music,
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ูŠุชุญุฏุซูˆู† ุนู† ุดุบูู‡ู… ุงู„ุนู…ูŠู‚ ุจุงู„ู…ูˆุณูŠู‚ู‰ุŒ
03:51
it definitely stirred something in me,
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ุจุงู„ุทุจุน ุฃุซุงุฑ ุดูŠุฆู‹ุง ุฏุงุฎู„ูŠุŒ
03:53
and I'm a sucker for anyone talking devotedly
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ูˆุฃู†ุง ุดุบูˆู ู„ุฃูŠ ุดุฎุต ูŠุชุญุฏุซ ุจุงุฎู„ุงุต
03:55
about the power of music.
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ุนู† ู‚ูˆุฉ ุงู„ู…ูˆุณูŠู‚ู‰.
03:57
And I started to write down on these little note cards
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ูˆุจุฏุฃุช ุฃุฏูˆู† ุนู„ู‰ ูƒุฑูˆุช ุงู„ู…ู„ุงุญุธุงุช ุงู„ุตุบูŠุฑุฉ ุชู„ูƒ
03:59
every time I heard something
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ูƒู„ ู…ุฑุฉ ุฃุณู…ุน ุดูŠุฆู‹ุง
04:01
that struck a chord in me, pardon the pun,
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ูŠุถุฑุจ ูˆุชุฑุงู‹ ุญุณุงุณุงู‹ ู„ุฏูŽูŠุŒ ุนููˆู‹ุง ู„ู„ุชู„ุงุนุจ ุจุงู„ูƒู„ู…ุงุชุŒ
04:03
or something that I thought I could use,
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ุฃูˆ ุดูŠุฆู‹ุง ู…ุง ุงุนุชู‚ุฏุช ุฃู†ู‘ ุจุงู…ูƒุงู†ูŠ ุงุณุชุฎุฏุงู…ู‡ุŒ
04:05
and pretty soon, my studio looked like this,
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ูˆุจุนุฏ ูุชุฑุฉ ูˆุฌูŠุฒุฉุŒ ุฃุตุจุญ ุงู„ุงุณุชูˆุฏูŠูˆ ุงู„ุฎุงุต ุจูŠ ูŠุจุฏูˆ ู…ุซู„ุŒ
04:09
kind of like a John Nash, "Beautiful Mind" vibe.
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ุดูŠุก ุฃุดุจู‡ ุจุฌูˆู† ู†ุงุด ููŠ ููŠู„ู… "ุจูŠูˆุชูŠูู„ ู…ุงูŠู†ุฏ".
04:13
The other good thing about watching TED Talks,
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ุงู„ุดูŠุก ุงู„ุขุฎุฑ ุงู„ุฌูŠุฏ ููŠ ู…ุดุงู‡ุฏุฉ ู…ุญุงุถุฑุงุช ุชูŠุฏุŒ
04:16
when you see a really good one,
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ุญูŠู† ุชุดุงู‡ุฏ ูˆุงุญุฏุฉ ุฌูŠุฏุฉ ูุนู„ู‹ุงุŒ
04:18
you kind of all of a sudden wish the speaker
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ุชุชู…ู†ู‰ ูุฌุฃุฉ ู„ูˆ ุฃู† ุงู„ู…ุชุญุฏุซ
04:20
was your best friend, don't you? Like, just for a day.
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ูƒุงู† ุตุฏูŠู‚ูƒ ุงู„ู…ู‚ุฑุจุŒ ุฃู„ูŠุณ ูƒุฐู„ูƒุŸ ูˆู„ูˆ ู„ูŠูˆู… ูˆุงุญุฏ ุนู„ู‰ ุงู„ุฃู‚ู„.
04:23
They seem like a nice person.
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ูŠุจุฏูˆ ุดุฎุตู‹ุง ุฑุงุฆุนู‹ุง.
04:25
You'd take a bike ride, maybe share an ice cream.
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ุฑุจู…ุง ุชู‚ูˆู…ุง ุจุฌูˆู„ุฉ ุนู„ู‰ ุงู„ุฏุฑุงุฌุฉุŒ ุฃูˆ ุฑุจู…ุง ุชุชุดุงุฑูƒุง ุงู„ุจูˆุธุฉ.
04:28
You'd certainly learn a lot.
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ุจุงู„ุชุฃูƒูŠุฏ ูƒู†ุช ุณุชุชุนู„ู… ุงู„ูƒุซูŠุฑ.
04:30
And every now and then they'd chide you,
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ูˆ ุจูŠู† ุงู„ุญูŠู† ูˆุงู„ุขุฎุฑ ู‚ุฏ ูŠุนู†ููˆูƒุŒ
04:32
when they got frustrated that you couldn't really
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ุญูŠู† ูŠุญุจุทูˆู† ู„ุฃู†ูƒ ู„ุง ูŠู…ูƒู†ูƒ ุญู‚ู‹ุง
04:33
keep up with half of the technical things they're banging on about all the time.
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ู…ูˆุงูƒุจุฉ ู†ุตู ุงู„ุฃุดูŠุงุก ุงู„ุชู‚ู†ูŠุฉ ุงู„ุชูŠ ูŠู†ุจู‡ูˆู† ู„ู‡ุง ูƒู„ ูˆู‚ุช.
04:36
But then they'd remember that you're but a mere human
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ุซู… ูŠุชุฐูƒุฑูˆู† ุฃู†ูƒ ู…ุฌุฑุฏ ุฅู†ุณุงู† ุนุงุฏูŠ
04:39
of ordinary, mortal intelligence
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ู…ุญุฏูˆุฏ ุงู„ุฐูƒุงุก
04:40
that didn't finish university,
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ู„ู… ูŠูƒู…ู„ ุงู„ุฌุงู…ุนุฉุŒ
04:42
and they'd kind of forgive you,
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ูˆูŠุนููˆู† ุนู†ูƒุŒ
04:43
and pet you like the dog.
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ูˆูŠุฏุงุนุจูˆูƒ ู…ุซู„ ุงู„ูƒู„ุจ
04:47
(Laughter)
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(ุถุญูƒ)
04:49
Man, yeah, back to the real world,
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ู†ุนู…ุŒ ุฃุนูˆุฏ ุฅู„ู‰ ุงู„ุนุงู„ู… ุงู„ูˆุงู‚ุนูŠุŒ
04:52
probably Sir Ken Robinson and I
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ุชู‚ุฑูŠุจู‹ุง ุณูŠุฑ ูƒูŠู† ุฑูˆุจู†ุณูˆู† ูˆุฃู†ุง
04:53
are not going to end up being best of friends.
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ู„ู† ูŠู†ุชู‡ูŠ ุจู†ุง ุงู„ุฃู…ุฑ ุฅู„ู‰ ุฃู† ู†ูƒูˆู† ู…ู† ุฃูุถู„ ุงู„ุฃุตุฏู‚ุงุก.
04:55
He lives all the way in L.A. and I imagine is quite busy,
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ู‡ูˆ ูŠุนูŠุด ุจูƒู„ ุงู„ุทุฑู‚ ููŠ ู„ูˆุณ ุฃู†ุฌู„ูˆุณ ูˆุฃุชุตูˆุฑู‡ ู…ุดุบูˆู„ู‹ุง ุฌุฏู‹ุงุŒ
04:58
but through the tools available to me -- technology
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ู„ูƒู† ู…ู† ุฎู„ุงู„ ุงู„ุฃุฏูˆุงุช ุงู„ู…ุชุงุญุฉ ู„ูŠ -- ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง
05:01
and the innate way that I approach making music --
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ูˆ ุงู„ุทุฑูŠู‚ุฉ ุงู„ุบุฑูŠุฒูŠุฉ ุงู„ุชูŠ ุงู†ุชู‡ุฌู‡ุง ู„ุตู†ุงุนุฉ ุงู„ู…ูˆุณูŠู‚ู‰ --
05:03
I can sort of bully our existences
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ูŠู…ูƒู†ู†ูŠ ู†ูˆุนุงู‹ ู…ุง ุงู„ู‚ูŠุงู… ุจุชู†ุธูŠู… ูˆุฌูˆุฏู†ุง
05:06
into a shared event,
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ููŠ ุญุฏุซ ู…ุดุชุฑูƒุŒ
05:07
which is sort of what you saw.
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ู…ุซู„ ุงู„ู†ูˆุน ุงู„ุฐูŠ ุฑุฃูŠุชู…ูˆู‡.
05:10
I can hear something that I love in a piece of media
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ูŠู…ูƒู†ู†ูŠ ุงู„ุงุณุชู…ุงุน ู„ุดูŠุก ู…ุง ุฃุญุจู‡ ููŠ ุฌุฒุก ู…ู† ุงู„ุฅุนู„ุงู…
05:13
and I can co-opt it
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ูˆุฃุฏู…ุฌู‡
05:14
and insert myself in that narrative,
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ูˆุฃุฏุฎู„ ู†ูุณูŠ ููŠ ุชู„ูƒ ุงู„ุญูƒุงูŠุฉุŒ
05:17
or alter it, even.
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ุฃูˆ ุญุชู‰ ุฃุบูŠุฑู‡ุง.
05:20
In a nutshell, that's what I was trying to do
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ุจุงุฎุชุตุงุฑุŒ ู‡ุฐุง ู…ุง ูƒู†ุช ุฃุญุงูˆู„ ูุนู„ู‡
05:21
with these things, but more importantly,
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ุจุชู„ูƒ ุงู„ุฃุดูŠุงุกุŒ ู„ูƒู† ุงู„ุฃู‡ู… ู…ู† ุฐู„ูƒุŒ
05:24
that's what the past 30 years of music has been.
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ู‡ูˆ ู…ุง ูƒุงู†ุช ุนู„ูŠู‡ ุงู„ู…ูˆุณูŠู‚ู‰ ููŠ ุงู„ุซู„ุงุซูŠู† ุณู†ุฉ ุงู„ู…ุงุถูŠุฉ.
05:26
That's the major thread.
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ู‡ุฐุง ู‡ูˆ ุงู„ู…ูˆุถูˆุน ุงู„ุฑุฆูŠุณูŠ.
05:28
See, 30 years ago, you had the first digital samplers,
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ุงู†ุธุฑูˆุงุŒ ู…ู†ุฐ ุซู„ุงุซูˆู† ุนุงู…ู‹ุงุŒ ูƒุงู† ู„ุฏูŠูƒู… ุฃูˆู„ ุฏุงู…ุฌูˆู† ุฑู‚ู…ูŠูˆู†ุŒ
05:30
and they changed everything overnight.
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ูˆุบูŠุฑูˆุง ูƒู„ ุดูŠุก ุจูŠู† ุนุดูŠุฉ ูˆุถุญุงู‡ุง.
05:32
All of a sudden, artists could sample
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ูุฌุฃุฉุŒ ูŠู…ูƒู† ู„ู„ูู†ุงู†ูŠู† ุฃุฎุฐ ุฃุฌุฒุงุก
05:34
from anything and everything that came before them,
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ู…ู† ุฃูŠ ุดูŠุก ูˆูƒู„ ุดูŠุก ุฌุงุก ู‚ุจู„ู‡ู…ุŒ
05:36
from a snare drum from the Funky Meters,
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ู…ู† ุทุจู„ุฉ ูุฑูŠู‚ ููŽู†ูƒูŠ ู…ูŠุชุฑุŒ
05:39
to a Ron Carter bassline,
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ุฅู„ู‰ ุขู„ุฉ ุฑูˆู† ูƒุงุฑุชุฑ ุงู„ุฃุณุงุณูŠุฉุŒ
05:40
the theme to "The Price Is Right."
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ุงู„ู…ูˆุถูˆุน ู„"ุงู„ุณุนุฑ ู…ู†ุงุณุจ."
05:43
Albums like De La Soul's "3 Feet High and Rising"
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ุฃู„ุจูˆู…ุงุช ู…ุซู„ ุฃู„ุจูˆู…
ุฏูŠ ู„ุง ุณูˆู„
05:45
and the Beastie Boys' "Paul's Boutique"
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"3 ุฃู‚ุฏุงู… ูˆูŠุฑุชูุน"
ูˆุงู„ุจูŠุณุชูŠ ุจูˆูŠุฒ
"ุจูˆุชูŠูƒ ุจูˆู„"
05:47
looted from decades of recorded music
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ุชู… ุงู‚ุชุจุงุณู‡ุง ู…ู† ุนู‚ูˆุฏ
05:49
to create these sonic, layered masterpieces
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ุณุงุจู‚ุฉ ู…ู† ุงู„ู…ูˆุณูŠู‚ู‰ ุงู„ู…ุณุฌู„ุฉ
ู„ุฅู†ุดุงุก ุฑูˆุงุฆุน ุงู„ุทุจู‚ุงุช ุงู„ุตูˆุชูŠุฉ
05:52
that were basically the Sgt. Peppers of their day.
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ุงู„ุชูŠ ูƒุงู†ุช ุฃุณุงุณู‹ุง ุงู„ุฑู‚ูŠุจ ูู„ูู„ ู…ู† ุนุตุฑู‡ู….
05:54
And they weren't sampling these records
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ูˆูƒุงู†ูˆุง ู„ุง ูŠุนูŠุฏูˆู† ุฏู…ุฌ ุชู„ูƒ ุงู„ุชุณุฌูŠู„ุงุช
05:57
because they were too lazy to write their own music.
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ู„ุฃู†ู‡ู… ูƒุงู†ูˆุง ูƒุณูˆู„ูŠู† ุฌุฏู‹ุง ุนู† ูƒุชุงุจุฉ ู…ูˆุณูŠู‚ุงู‡ู… ุงู„ุฎุงุตุฉ.
06:00
They weren't sampling these records to cash in on
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ูƒุงู†ูˆุง ู„ุง ูŠุนูŠุฏูˆู† ุงู„ุฏู…ุฌ ู„ูŠุณุชููŠุฏูˆุง
06:02
the familiarity of the original stuff.
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ู…ู† ุงู„ุฃู„ูุฉ ู…ุน ุฃุนู…ุงู„ู‡ู… ุงู„ุฃุณุงุณูŠุฉ.
06:03
To be honest, it was all about sampling
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ู„ุฃูƒูˆู† ุตุงุฏู‚ู‹ุงุŒ ูƒุงู† ูƒู„ ุดูŠุก
06:05
really obscure things,
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ุญูˆู„ ุฅุนุงุฏุฉ ุงู„ุฏู…ุฌ ุบุงู…ุถ ุญู‚ู‹ุงุŒ
06:07
except for a few obvious exceptions
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ู…ุง ุนุฏุง ู‚ู„ูŠู„ ู…ู† ุงู„ุงุณุชุซู†ุงุกุงุช
06:08
like Vanilla Ice and "doo doo doo da da doo doo"
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ุงู„ูˆุงุถุญุฉ ู…ุซู„ ูุงู†ูŠู„ุง ุงูŠุณ ูˆ "ุฏูˆ ุฏูˆ ุฏูˆ ุฏุง ุฏุง ุฏูˆ ุฏูˆ"
06:11
that we know about.
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ุงู„ุชูŠ ู†ุนู„ู… ุนู†ู‡ุง.
06:12
But the thing is,
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ู„ูƒู† ุงู„ุฃู…ุฑ ู‡ูˆุŒ ุฅู†ู‡ู… ูƒุงู†ูˆุง
06:14
they were sampling those records
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ูŠุนูŠุฏูˆู† ุฏู…ุฌ ุชู„ูƒ ุงู„ุชุณุฌูŠู„ุงุช
06:15
because they heard something in that music
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ู„ุฃู†ู‡ู… ุณู…ุนูˆุง ุดูŠุฆู‹ุง ู…ุง ููŠ ุชู„ูƒ ุงู„ู…ูˆุณูŠู‚ู‰
06:17
that spoke to them
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ุชุชุญุฏุซ ุฅู„ูŠู‡ู…
06:19
that they instantly wanted to inject themselves
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ุฃู†ู‡ู… ูŠุฑูŠุฏูˆู† ุญู‚ู† ุฃู†ูุณู‡ู… ููˆุฑู‹ุง
06:21
into the narrative of that music.
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ุฏุงุฎู„ ุญูƒุงูŠุฉ ููŠ ุชู„ูƒ ุงู„ู…ูˆุณูŠู‚ู‰.
06:23
They heard it, they wanted to be a part of it,
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ุณู…ุนูˆู‡ุงุŒ ูˆุฃุฑุงุฏูˆุง ุฃู† ูŠูƒูˆู†ูˆุง ุฌุฒุก ู…ู†ู‡ุงุŒ
06:24
and all of a sudden they found themselves
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ูˆูุฌุฃุฉ ูˆุฌุฏูˆุง ุฃู†ูุณู‡ู…
06:26
in possession of the technology to do so,
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ูˆุจุญูˆุฒุชู‡ู… ุชูƒู†ูˆู„ูˆุฌูŠุง ุชู…ูƒู†ู‡ู… ู…ู† ูุนู„ ุฐู„ูƒุŒ
06:29
not much unlike the way the Delta blues
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ู„ูŠุณ ูƒุซูŠุฑู‹ุง ุนู„ู‰ ุนูƒุณ ุทุฑูŠู‚ุฉ ุงู„ุจู„ูˆุฒ ุฏู„ุชุง
06:31
struck a chord with the Stones and the Beatles and Clapton,
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ุถุฑุจูˆุง ุงู„ูˆุชุฑ ู…ุน ุงู„ุณุชูˆู†ุฒ ูˆุงู„ุจูŠุชู„ุฒ ูˆูƒู„ุงุจุชูˆู†ุŒ
06:34
and they felt the need to co-opt that music
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ูˆุดุนุฑูˆุง ุจุงู„ุญุงุฌุฉ ู„ุฏู…ุฌ ุชู„ูƒ ุงู„ู…ูˆุณูŠู‚ู‰
06:36
for the tools of their day.
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ููŠ ุขู„ุงุช ุนุตุฑู‡ู….
06:38
You know, in music we take something that we love
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ุฃุชุนุฑููˆู†ุŒ ููŠ ุงู„ู…ูˆุณูŠู‚ู‰ ู†ุฃุฎุฐ ุดูŠุฆู‹ุง ู…ุง ู†ุญุจู‡
06:40
and we build on it.
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ูˆู†ุจู†ูŠ ููˆู‚ู‡.
06:42
I'd like to play a song for you.
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ุฃูˆุฏ ุชุดุบูŠู„ ุฃุบู†ูŠุฉ ู„ูƒู….
06:52
(Music: "La Di Da Di" by Doug E. Fresh & Slick Rick)
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(ู…ูˆุณูŠู‚ู‰: "ู„ุง ุฏูŠ ุฏุง ุฏูŠ" ู„ุฏูˆุฌ ูุฑูŠุด ูˆุณู„ูŠูƒ ุฑูŠูƒ)
07:11
That's "La Di Da Di" and it's the fifth-most sampled
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ู‡ุฐู‡ "ู„ุง ุฏูŠ ุฏุง ุฏูŠ" ูˆู‡ู‰ ุงู„ุฎุงู…ุณุฉ ู…ู† ุจูŠู† ุฃูƒุซุฑ ุงู„ุฃุบู†ูŠุงุช
07:13
song of all time.
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ุงู„ู…ุนุงุฏ ุฅุฏู…ุงุฌู‡ุง ุนุจุฑ ุงู„ุชุงุฑูŠุฎ.
07:15
It's been sampled 547 times.
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ู‚ุฏ ุชู… ุฅุนุงุฏุฉ ุฅุฏู…ุงุฌู‡ุง 547 ู…ุฑุฉ.
07:18
It was made in 1984 by these two legends of hip-hop,
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ู‚ุงู… ุจุนู…ู„ู‡ุง ุฃุณุทูˆุฑุชูŠ ุงู„ู‡ูŠุจ ู‡ูˆุจ
07:21
Slick Rick and Doug E. Fresh,
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ุณู„ูŠูƒ ุฑูŠูƒ ูˆุฏูˆุฌ ูุฑูŠุด ููŠ 1984ุŒ
07:24
and the Ray-Ban and Jheri curl look is so strong.
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ู†ุธุงุฑุฉ ุงู„ุฑุงูŠ ุจุงู† ูˆุชุณุฑูŠุญุฉ ุดุนุฑ ุฌูŠุฑูŠ ุชุจุฏูˆุงู† ู‚ูˆูŠุชุงู† ุฌุฏู‹ุง.
07:28
I do hope that comes back soon.
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ุฃุชู…ู†ู‰ ุนูˆุฏุฉ ุฐู„ูƒ ู‚ุฑูŠุจู‹ุง.
07:30
Anyway, this predated the sampling era.
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ุนู„ู‰ ุฃูŠ ุญุงู„ุŒ ู‡ุฐู‡ ุณุจู‚ุช ุนุตุฑ ุฅุนุงุฏุฉ ุงู„ุฏู…ุฌ.
07:34
There were no samples in this record,
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ู„ู… ุชูƒู† ู‡ู†ุงูƒ
07:35
although I did look up on the Internet last night,
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ุฃุฌุฒุงุก ู…ุฏู…ุฌุฉ ููŠ ู‡ุฐุง ุงู„ุชุณุฌูŠู„ุŒ
ุฑุบู… ุฃู†ูŠ ุจุญุซุช ุนู„ู‰ ุงู„ุฅู†ุชุฑู†ุช
07:38
I mean several months ago,
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ุงู„ู„ูŠู„ุฉ ุงู„ู…ุงุถูŠุฉุŒ ุฃุนู†ูŠ ู…ู†ุฐ ุนุฏุฉ ุดู‡ูˆุฑุŒ
07:40
that "La Di Da Di" means, it's an old
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ุชุนู†ูŠ ุชู„ูƒ ุงู„"ู„ุง ุฏูŠ ุฏุง ุฏูŠ"ุŒ ุฅู†ู‡ ุชุนุจูŠุฑ ูƒูˆูƒู†ูŠ ู‚ุฏูŠู…
07:42
Cockney expression from the late 1800s in England,
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ู…ู† ุฃูˆุงุฎุฑ ุงู„ู‚ุฑู† ุงู„ุซุงู…ู† ุนุดุฑ ููŠ ุฅู†ุฌู„ุชุฑุงุŒ
07:45
so maybe a remix with Mrs. Patmore
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ู„ุฐู„ูƒ ุฑุจู…ุง ูŠุฃุชูŠ ู‚ุฑูŠุจุง ุฑูŠู…ูƒุณ ู„ู„ุณูŠุฏุฉ ุจุงุชู…ูˆุฑ
07:47
from "Downton Abbey" coming soon,
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ู…ู† "ุฏูŠุฑ ุฏุงูˆุชูˆู†"
07:49
or that's for another day.
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ุฃูˆ ุฐู„ูƒ ู„ูŠูˆู… ุขุฎุฑ.
07:53
Doug E. Fresh was the human beat box.
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ุฏูˆุฌ ุฅูŠ ูุฑูŠ ูƒุงู† ุทุจู„ุฉ ุจุดุฑูŠุฉ.
07:55
Slick Rick is the voice you hear on the record,
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ุณู„ูŠูƒ ุฑูŠูƒ ู‡ูˆ ุงู„ุตูˆุช ุงู„ู…ุณู…ูˆุน ููŠ ุงู„ุชุณุฌูŠู„ุŒ
07:56
and because of Slick Rick's sing-songy,
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ูˆู„ุฃู† ุบู†ุงุก ุณู„ูŠูƒ ุฑูŠูƒ ุฑุฎูŠู…ุŒ ูˆูุงุฆู‚ ุงู„ุฌุงุฐุจูŠุฉุŒ
08:00
super-catchy vocals, it provides endless sound bites
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ูŠูˆูุฑ ู…ู‚ุทูˆุนุงุช ูˆุฃุฌุฒุงุก ู„ุงู†ู‡ุงุฆูŠุฉ
08:02
and samples for future pop records.
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ู„ู…ุณุชู‚ุจู„ ุชุณุฌูŠู„ุงุช ู…ูˆุณูŠู‚ู‰ ุงู„ุจูˆุจ.
08:05
That was 1984.
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ุฐู„ูƒ ูƒุงู† 1984.
08:06
This is me in 1984, in case you were wondering
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ู‡ุฐุง ุฃู†ุง ุนุงู… 1984ุŒ ููŠ ุญุงู„ุฉ ุฅู† ูƒู†ุชู… ุชุชุณุงุฆู„ูˆู†
08:09
how I was doing, thank you for asking.
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ูƒูŠู ูƒุงู† ุญุงู„ูŠุŒ ุฃุดูƒุฑูƒู… ุนู„ู‰ ุณุคุงู„ูƒู….
08:12
It's Throwback Thursday already.
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ุชู„ูƒ ุตูˆุฑุฉ ู‚ุฏูŠู…ุฉ ุนู„ู‰ ุฃูŠ ุญุงู„.
08:14
I was involved in a heavy love affair
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ูƒู†ุช ู…ุชูˆุฑุท ููŠ ุญุงู„ุฉ ุญุจ ุญุงุฏุฉ
08:16
with the music of Duran Duran,
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ู…ุน ู…ูˆุณูŠู‚ู‰ ุฏูˆุฑุงู† ุฏูˆุฑุงู†ุŒ
08:18
as you can probably tell from my outfit.
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ูŠุชุถุญ ุฐู„ูƒ ุชู‚ุฑูŠุจู‹ุง ู…ู† ู…ู„ุงุจุณูŠ.
08:20
I was in the middle.
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ุฃู†ุง ุงู„ุฐูŠ ููŠ ุงู„ูˆุณุท.
08:21
And the simplest way that I knew
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ูˆุฃุจุณุท ุทุฑูŠู‚ุฉ ุนุฑูุชู‡ุง
08:23
how to co-opt myself into that experience
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ู„ูƒูŠููŠุฉ ุฅุฏู…ุงุฌ ู†ูุณูŠ ููŠ ุชุฌุฑุจุฉ ุงู„ุงู†ุชุธุงุฑ ู‡ุฐู‡
08:26
of wanting to be in that song somehow
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ู„ุฃูƒูˆู† ููŠ ู‡ุฐู‡ ุงู„ุฃุบู†ูŠุฉ ุจุทุฑูŠู‚ุฉ ุฃูˆ ุฃุฎุฑู‰
08:28
was to just get a band together of fellow nine-year-olds
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ูƒุงู† ู…ุฌุฑุฏ ุชูƒูˆูŠู† ูุฑูŠู‚ ุณูˆูŠู‹ุง ู…ุน ุฒู…ู„ุงุฆูŠ ุฐูˆ ุงู„ุชุณุน ุณู†ูŠู†
08:30
and play "Wild Boys" at the school talent show.
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ูˆู†ุคุฏูŠ "ุฃูˆู„ุงุฏ ุฃุดู‚ูŠุงุก" ููŠ ุนุฑุถ ุงู„ู…ูˆุงู‡ุจ ุจุงู„ู…ุฏุฑุณุฉ.
08:33
So that's what we did, and long story short,
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ู„ุฐู„ูƒ ู‡ุฐุง ู…ุง ู‚ู…ู†ุง ุจู‡ุŒ ูˆุงุฎุชุตุงุฑู‹ุง ู„ู‚ุตุฉ ุทูˆูŠู„ุฉุŒ
08:35
we were booed off the stage,
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ู‚ุงุจู„ูˆู†ุง ุจุตูŠุญุงุช ุงู„ุงุณุชู‡ุฌุงู† ุนู„ู‰ ุงู„ู…ุณุฑุญุŒ
08:37
and if you ever have a chance to live your life
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ูˆู„ูˆุนู†ุฏูƒ ูุฑุตุฉ ูˆุงุญุฏุฉ ู„ุชุนูŠุด ุญูŠุงุชูƒ
08:40
escaping hearing the sound of an auditorium
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ุชุฌุงู‡ู„ ุณู…ุงุน ุงู„ุตูˆุช ุงู„ู‚ุงุฏู… ู…ู† ุตุงู„ุฉ ู…ู…ุชู„ุฆุฉ ุจุงู„ุตู ุงู„ุซุงู†ูŠ
08:42
full of second- and third-graders booing,
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ูˆุงู„ุซุงู„ุซ ูŠุตูŠุญูˆู† ุจุงุณุชู‡ุฌุงู†ุŒ
08:44
I would highly recommend it. It's not really fun.
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ุฃูˆุฏ ุฃู† ุฃู†ุตุญ ุจู‡ ุจุดุฏู‡.
ู„ู… ุชูƒู† ู…ุชุนุฉ ุญู‚ู‹ุงุŒ
08:47
But it didn't really matter,
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ู„ู… ุชูƒู† ุชู‡ู… ูุนู„ู‹ุงุŒ
08:48
because what I wanted somehow
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ู„ุฃู† ู…ุง ุฃุฑุฏุชู‡ ุจุทุฑูŠู‚ุฉ ุฃูˆ ุฃุฎุฑู‰ ูƒุงู† ู…ุฌุฑุฏ ุฃู† ุฃูƒูˆู† ููŠ ุชุงุฑูŠุฎ ุงู„ุฃุบู†ูŠุฉ ู„ุฏู‚ูŠู‚ุฉ.
08:50
was to just be in the history of that song for a minute.
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08:52
I didn't care who liked it.
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ู„ุง ูŠุนู†ูŠู†ูŠ ู…ู† ุฃุนุฌุจุชู‡.
08:54
I just loved it, and I thought I could put myself in there.
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ุฃุญุจุจุชู‡ุง ูู‚ุทุŒ ูˆ ุงุนุชู‚ุฏุช ุฃู† ุจุงุณุชุทุงุนุชูŠ ูˆุถุน ู†ูุณูŠ ู‡ู†ุงูƒ.
08:57
Over the next 10 years, "La Di Da Di"
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ุนุจุฑ ุงู„ุนุดุฑ ุณู†ูŠู† ุงู„ุชุงู„ูŠุฉุŒ
ุฃุนูŠุฏ ุฏู…ุฌ "ู„ุง ุฏูŠ ุฏุง ุฏูŠ" ููŠ ุชุณุฌูŠู„ุงุช ู„ุง ุญุตุฑ ู„ู‡ุงุŒ
08:59
continues to be sampled by countless records,
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09:01
ending up on massive hits like "Here Comes the Hotstepper"
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ุชู†ุชู‡ูŠ ุฅู„ู‰ ุนุฏุฏ ุถุฎู… ู…ู† ุงู„ู…ุดุงู‡ุฏุงุช ู…ุซู„ "ู‡ู†ุง ูŠุฃุชูŠ ุงู„ุฑุงู‚ุต ุงู„ุฌุฐุงุจ"
09:04
and "I Wanna Sex You Up."
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ูˆ"ุฃุฑูŠุฏ ู…ุถุงุฌุนุชูƒ".
09:06
Snoop Doggy Dogg covers this song
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ูŠุถุน ุณู†ูˆุจ ุฏูˆุฌูŠ ุฏูˆุฌ ู‡ุฐู‡ ุงู„ุฃุบู†ูŠุฉ
09:08
on his debut album "Doggystyle" and calls it "Lodi Dodi."
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ููŠ ุฃู„ุจูˆู…ู‡ ุงู„ุฃูˆู„ "ุฏูˆุฌูŠ ุณุชุงูŠู„" ูˆูŠุทู„ู‚ ุนู„ูŠู‡ุง "ู„ูˆุฏูŠ ุฏูˆุฏูŠ"
09:12
Copyright lawyers are having a field day at this point.
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ูˆุฌุฏ ู…ุญุงู…ูˆ ุญู‚ูˆู‚ ุงู„ุทุจุงุนุฉ ูˆุงู„ู†ุดุฑ ุถุงู„ุชู‡ู… ููŠ ุชู„ูƒ ุงู„ู†ู‚ุทุฉ.
09:14
And then you fast forward to 1997,
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ุซู… ู†ุชู‚ุฏู… ุณุฑูŠุนู‹ุง ุฅู„ู‰ 1997ุŒ
09:17
and the Notorious B.I.G., or Biggie,
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ูŠุนูŠุฏ ุจูŠ ุฃูŠ ุฌูŠ ุณูŠุฆ ุงู„ุณู…ุนุฉุŒ ุฃูˆ ุจูŠุฌูŠุŒ
09:20
reinterprets "La Di Da Di"
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ุฅุตุฏุงุฑ "ู„ุง ุฏูŠ ุฏุง ุฏูŠ"
09:23
on his number one hit called "Hypnotize,"
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ููŠ ุฅุตุฏุงุฑู‡ ุฑู‚ู… ูˆุงุญุฏ ูˆูŠุฏุนู‰ "ุชู†ูˆูŠู…ู‹ุง ู…ุบู†ุงุทูŠุณูŠู‹ุง"
09:26
which I will play a little bit of
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ุงู„ุฐูŠ ุณูˆู ุฃูุดุบู„ ุฌุฒุก ุจุณูŠุท ู…ู†ู‡
09:27
and I will play you a little bit of the Slick Rick
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ูˆุณูˆู ุฃูุดุบู„ ุฌุฒุก ูŠุณูŠุฑ ู…ู† ุงู„ุณู„ูŠูƒ ุฑูŠูƒ
09:29
to show you where they got it from.
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ู„ุฃูุฑูŠูƒู… ู…ู† ุฃูŠู† ุฃุชูˆุง ุจู‡ุง.
09:32
(Music: "Hypnotize" by The Notorious B.I.G.)
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(ู…ูˆุณูŠู‚ู‰: "ุชู†ูˆูŠู… ู…ุบู†ุงุทูŠุณูŠ" ู„ุจูŠ ุฃูŠ ุฌูŠ ุณูŠุก ุงู„ุณู…ุนุฉ)
09:59
So Biggie was killed
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ุซู… ู‚ุชู„ ุจูŠุฌูŠ
10:03
weeks before that song made it to number one,
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ู‚ุจู„ ุฃุณุงุจูŠุน ู…ู† ูˆุตูˆู„ู‡ ู„ู„ู‚ู…ุฉ ุจู‡ุฐู‡ ุงู„ุฃุบู†ูŠุฉุŒ
10:05
in one of the great tragedies of the hip-hop era,
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ููŠ ูˆุงุญุฏุฉ ู…ู† ุงู„ู…ุขุณูŠ ุงู„ูƒุจุฑู‰ ููŠ ุนุตุฑ ุงู„ู‡ูŠุจ ู‡ูˆุจุŒ
10:07
but he would have been 13 years old
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ู„ูƒู†ู‡ ูƒุงู† ููŠ ุงู„ุซุงู„ุซุฉ ู…ู† ุนู…ุฑู‡ ุชู‚ุฑูŠุจู‹ุง
10:09
and very much alive when "La Di Da Di" first came out,
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ูˆู…ูุนู… ุจุงู„ุญูŠุงุฉ ุญูŠู† ุชู… ุตุฏุฑุช "ู„ุง ุฏูŠ ุฏุง ุฏูŠ" ู„ุฃูˆู„ ู…ุฑุฉุŒ
10:11
and as a young boy
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ูˆูƒุทูู„ ุตุบูŠุฑ
10:12
growing up in Brooklyn,
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ู†ุดุฃ ููŠ ุจุฑูˆูƒู„ูŠู†ุŒ
10:14
it's hard not to think that that song probably held
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ู…ู† ุงู„ุตุนุจ ุนุฏู… ุงู„ุชููƒูŠุฑ ุฃู† ุชู„ูƒ ุงู„ุฃุบู†ูŠุฉ ุญู…ู„ุช
10:16
some fond memories for him.
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ุจุนุถ ุงู„ุฐูƒุฑูŠุงุช ุงู„ุฌู…ูŠู„ุฉ ู„ู‡.
10:18
But the way he interpreted it, as you hear,
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ู„ูƒู† ุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ุฃุนุงุฏ ุจู‡ุง ุงู„ุฅุตุฏุงุฑุŒ
10:19
is completely his own.
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ูƒู…ุง ุณู…ุนุชู…ุŒ ุชุฎุตู‡ ุชู…ุงู…ู‹ุง.
10:21
He flips it, makes it,
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ุฅู†ู‡ ูŠู‚ู„ุจู‡ุงุŒ ูˆูŠุตู†ุนู‡ุงุŒ
10:23
there's nothing pastiche whatsoever about it.
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ู„ุง ุชูˆุฌุฏ ู…ุนุงุฑุถุฉ ุฃุฏุจูŠุฉ ุฅุทู„ุงู‚ู‹ุง ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆุถูˆุน.
10:25
It's thoroughly modern Biggie.
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ุฅู†ู‡ุง ุจูŠุฌูŠ ุญุฏูŠุซุฉ ุชู…ุงู…ู‹ุง.
10:28
I had to make that joke in this room,
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ูˆุฌุจ ุนู„ู‰ ุฃู† ุฃูู„ู‚ู‰ ู‡ุฐู‡ ุงู„ู†ูƒุชุฉ ู‡ู†ุงุŒ
10:30
because you would be the only people that I'd ever have a chance of getting it.
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ู„ุฃู† ุฃู†ุชู… ุงู„ูˆุญูŠุฏูŠู† ุงู„ุฐูŠู† ุฃู…ุชู„ูƒ ุงู„ูุฑุตุฉ ู„ู‚ูˆู„ู‡ุง ุฃู…ุงู…ู‡ู….
10:33
And so, it's a groaner. (Laughter)
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ู„ุฐู„ูƒุŒ ู‡ูŠ ู†ูƒุชุฉ ุณูŠุฆุฉ. (ุถุญูƒ)
10:36
Elsewhere in the pop and rap world,
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ููŠ ู…ูƒุงู† ุขุฎุฑ ููŠ ุนุงู„ู… ุงู„ุจูˆุจ ูˆุงู„ุฑุงุจุŒ
10:39
we're going a little bit sample-crazy.
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ููŠ ุทุฑูŠู‚ู†ุง ู„ุนูŠู†ุฉ ุฌู†ูˆู† ุถุฆูŠู„ุฉ.
10:41
We're getting away from the obscure samples that we were doing,
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ู†ุญู† ู†ุจุชุนุฏ ุนู† ุงู„ุนูŠู†ุงุช ุงู„ุบุงู…ุถุฉ ุงู„ุชูŠ ู†ู‚ูˆู… ุจู‡ุงุŒ
10:44
and all of a sudden everyone's taking
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ูˆูุฌุฃุฉ ุฃุฎุฐ ุงู„ุฌู…ูŠุน
10:45
these massive '80s tunes like Bowie, "Let's Dance,"
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ุฃู„ุญุงู† ุงู„ุซู…ุงู†ูŠู†ูŠุงุช ุงู„ุถุฎู…ุฉ ู…ุซู„ ุจูˆูŠุŒ"ู‡ูŠุง ู†ุฑู‚ุตุŒ"
10:48
and all these disco records, and just rapping on them.
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ูˆูƒู„ ุชุณุฌูŠู„ุงุช ุงู„ุฏูŠุณูƒูˆ ู‡ุฐู‡ ูˆูู‚ุท ูŠู‚ุฑุนูˆู† ููˆู‚ู‡ุง.
10:50
These records don't really age that well.
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ุชู„ูƒ ุชุณุฌูŠู„ุงุช ู„ุง ุชุนูŠุด ุทูˆูŠู„ู‹ุง.
10:52
You don't hear them now, because they borrowed
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ุฃู†ุชู… ู„ุง ุชุณู…ุนูˆู‡ุง ุงู„ุขู†ุŒ
ู„ุฃู†ู‡ุง ู…ุณุชุนุงุฑุฉ ู…ู† ุนุตุฑ
10:54
from an era that was too steeped
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ูƒุงู† ุบุงุฑู‚ุงู‹ ุจุดุฏุฉ ููŠ ู…ูุงู‡ูŠู…ุฉ ุงู„ุฎุงุตุฉ.
10:56
in its own connotation.
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10:58
You can't just hijack nostalgia wholesale.
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ู„ุง ูŠู…ูƒู†ู… ุญุชู‰ ุงุณุชุนุงุฏุฉ ุงู„ุดุฌู†.
11:02
It leaves the listener feeling sickly.
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ุฅู†ู‡ุง ุชุชุฑูƒ ุงู„ู…ุณุชู…ุนูŠู† ูˆู‡ู… ู…ุชูˆุนูƒูˆู†.
11:05
You have to take an element of those things
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ุนู„ูŠูƒ ุฃู† ุชุฃุฎุฐ ุนู†ุตุฑ ู…ู† ุชู„ูƒ ุงู„ุฃุดูŠุงุก
11:07
and then bring something fresh and new to it,
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ูˆุชูุญุถุฑ ุดูŠุก ุญุฏูŠุซ ูˆู†ุงุถุฑ ู„ู‡ุงุŒ
11:10
which was something that I learned
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ุดูŠุฆ ู…ุง ุชุนู„ู…ุชู‡
11:11
when I was working with the late,
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ุญูŠู† ูƒู†ุช ุฃุนู…ู„ ู…ุน ุงู„ุฑุงุญู„ุฉุŒ
11:13
amazing Amy Winehouse
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ุงู„ุฑุงุฆุนุฉ ุขู…ูŠ ูˆุงูŠู†ู‡ุงูˆุณ
11:14
on her album "Back to Black."
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ููŠ ุฃู„ุจูˆู…ู‡ุง "ุนูˆุฏุฉ ู„ู„ุฃุณูˆุฏ."
11:16
A lot of fuss was made about the sonic of the album
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ุฃูุซูŠุฑุช ุถุฌุฉ ูƒุซูŠุฑุฉ ุญูˆู„ ุงู„ุตูˆุชูŠุงุช ููŠ ุงู„ุฃู„ุจูˆู…
11:19
that myself and Salaam Remi, the other producer,
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ุงู„ุชูŠ ุฃู†ุฌุฒุชู‡ุง ุฃู†ุง ุจู†ูุณูŠ ูˆุณู„ุงู… ุฑูŠู…ูŠุŒ
11:21
achieved, how we captured this long-lost sound,
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ุงู„ู…ู†ุชุฌ ุงู„ุขุฎุฑุŒ ูƒูŠู ุงู„ุชู‚ุทุชู†ุง ู‡ุฐุง ุงู„ุตูˆุช
11:23
but without the very, very 21st-century personality
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ุงู„ู…ูู‚ูˆุฏ ู…ู†ุฐ ุฒู…ู† ุจุนูŠุฏุŒ ู„ูƒู† ุจุฏูˆู† ุดุฎุตูŠุฉ ุงู„ู‚ุฑู† ุงู„ุญุงุฏูŠ ูˆุงู„ุนุดุฑูŠู†
11:27
and firebrand that was Amy Winehouse
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ูˆุฒุนูŠู…ุฉ ุฐู„ูƒ ูƒุงู†ุช ุขู…ูŠ ูˆุงูŠู†ู‡ุงูˆุณ
11:29
and her lyrics about rehab and Roger Moore
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ูˆูƒู„ู…ุงุชู‡ุง ุนู† ุฑูŠู‡ุงุจ ูˆุฑูˆุฌุฑ ู…ูˆุฑ
11:32
and even a mention of Slick Rick,
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ูˆุญุชู‰ ุฐูƒุฑ ุณู„ูŠูƒ ุฑูŠูƒุŒ
11:34
the whole thing would have run the risk
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ุฃู† ุชูƒูˆู† ุตุงุฏู‚ู‹ุงุŒ
11:35
of being very pastiche, to be honest.
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ู‡ูˆ ุงู„ุฃู…ุฑ ุจุฑู…ุชู‡ ุงู„ุฐูŠ ู‚ุฏ ูŠูˆุงุฌู‡ ุฎุทุฑ ูƒูˆู†ูƒ ููŠ ูˆุถุน ู…ุนุงุฑุถุฉ ุฃุฏุจูŠุฉ.
11:39
Imagine any other singer from that era over it
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ุชุฎูŠู„ ุฃูŠ ู…ุบู†ูŠ ุขุฎุฑ ู…ู† ุชู„ูƒ ุงู„ุญู‚ุจุฉ
11:41
singing the same old lyrics.
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ูŠุบู†ูŠ ู†ูุณ ุงู„ูƒู„ู…ุงุช ุงู„ู‚ุฏูŠู…ุฉ.
11:44
It runs a risk of being completely bland.
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ุฃู†ู‡ ูŠูˆุงุฌู‡ ุฎุทุฑ ูƒูˆู†ูƒ ู…ู…ู„ ุชู…ุงู…ู‹ุง.
11:46
I mean, there was no doubt that Amy
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ุฃุนู†ูŠุŒ ูƒุงู† ู„ุง ูŠูˆุฌุฏ ุดูƒ ุฃู† ุขู…ูŠ
11:48
and I and Salaam all had this love
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ูˆุฃู†ุง ูˆุณู„ุงู… ุฌู…ูŠุนู‹ุง ุฃู…ุชู„ูƒู†ุง ู‡ุฐุง ุงู„ุญุจ
11:50
for this gospel, soul and blues and jazz
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ู„ุฅู†ุฌูŠู„ุŒ ูˆุฑูˆุญุŒ ูˆุจู„ูˆุฒุŒ ูˆุฌุงุฒ
11:52
that was evident listening to the musical arrangements.
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ุงู„ุฐูŠ ูƒุงู† ูˆุงุถุญู‹ุง ู…ู† ุงู„ุงุณุชู…ุงุน ู„ู„ุชุฑุชูŠุจุงุช ุงู„ู…ูˆุณูŠู‚ูŠุฉ.
11:55
She brought the ingredients that made it urgent
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ุฃุญุถุฑุช ุงู„ุนูˆุงู…ู„ ุงู„ุชูŠ ุฌุนู„ุชู‡ุง ุถุฑูˆุฑูŠุฉ
11:57
and of the time.
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ูˆู…ุนุงุตุฑู‡.
11:59
So if we come all the way up to the present day now,
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ู„ุฐู„ูƒ ู„ูˆ ู‚ุทุนู†ุง ุทูˆู„ ุงู„ุทุฑูŠู‚ ุญุชู‰ ูŠูˆู…ู†ุง ู‡ุฐุงุŒ
12:02
the cultural tour de force that is Miley Cyrus,
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ุงู„ุชุฌุฑุจุฉ ุงู„ุชุญุฏูŠุซูŠุฉ ุงู„ูƒุจุฑู‰ ูƒุงู†ุช ู„ู…ูŠู„ูŠ ุณุงูŠุฑุณุŒ
12:06
she reinterprets "La Di Da Di"
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ูู‡ูŠ ุชุนูŠุฏ ุฅุตุฏุงุฑ "ู„ุง ุฏูŠ ุฏุง ุฏูŠ"
12:08
completely for her generation,
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ุจุงู„ูƒุงู…ู„ ู„ุฌูŠู„ู‡ุงุŒ
12:10
and we'll take a listen to the Slick Rick part
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ุณูˆู ู†ุณุชู…ุน ุฅู„ู‰ ุฌุฒุก ู„ุณู„ูŠูƒ ุฑูŠูƒ
12:13
and then see how she sort of flipped it.
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ุซู… ู†ุฑู‰ ูƒูŠู ู†ุธู…ุชู‡ ูˆู‚ู„ุจุชู‡.
12:18
(Music: "La Di Da Di" by Slick Rick & Doug E. Fresh)
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(ู…ูˆุณูŠู‚ู‰: "ู„ุง ุฏูŠ ุฏุง ุฏูŠ" ู„ุณู„ูŠูƒ ุฑูŠูƒ ูˆุฏูˆุฌ ุฅูŠ ูุฑูŠุด)
12:31
(Music: "We Can't Stop" by Miley Cyrus)
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(ู…ูˆุณูŠู‚ู‰: "ู„ุง ู†ุณุชุทูŠุน ุงู„ุชูˆู‚ู" ู„ู…ูŠู„ูŠ ุณุงูŠุฑุณ)
12:37
So Miley Cyrus,
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ุฅุฐู‹ุง ู…ูŠู„ูŠ ุณุงูŠุฑุณุŒ
12:39
who wasn't even born yet when "La Di Da Di" was made,
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ุงู„ุชูŠ ุญุชู‰ ู„ู… ุชูƒู† ูˆู„ุฏุช ุญูŠู† ุชู… ุฅุตุฏุงุฑ "ู„ุง ุฏูŠ ุฏุง ุฏูŠ"
12:43
and neither were any of the co-writers on the song,
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ูˆู„ุง ุฃูŠ ู…ูู† ู…ูŽู† ุดุงุฑูƒ ููŠ ูƒุชุงุจุฉ ุงู„ุฃุบู†ูŠุฉุŒ
12:46
has found this song that somehow
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ู‚ุฏ ูˆุฌุฏุช ู‡ุฐู‡ ุงู„ุฃุบู†ูŠุฉ ุงู„ุชูŠ ุจุทุฑูŠู‚ุฉ ุฃูˆ ุจุฃุฎุฑู‰
12:48
etched its way into the collective consciousness of pop music,
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ุญูุฑุช ุทุฑูŠู‚ู‡ุง ููŠ ุงู„ูˆุนูŠ ุงู„ูƒู„ูŠ ู„ู…ูˆุณูŠู‚ู‰ ุงู„ุจูˆุจ
12:52
and now, with its timeless playfulness of the original,
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ูˆุงู„ุขู†ุŒ ู…ุน ุงู„ุงุณุชู…ุชุงุน ุงู„ุฏุงุฆู… ุจู†ุณุฎุชู‡ุง ุงู„ุฃุตู„ูŠุฉุŒ
12:55
has kind of translated to a whole new generation
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ุงู…ุชู„ูƒุช ู†ูˆุน ู…ู† ุงู„ุชุฑุฌู…ุฉ ู„ู„ุฌูŠู„ ุงู„ุฌุฏูŠุฏ ุจุฃูƒู…ู„ู‡
12:58
who will probably co-opt it as their own.
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ุงู„ุฐูŠ ุณูˆู ูŠุฏู…ุฌู‡ุง ููŠ ุงู„ุฃุบู„ุจ ุจุทุฑูŠู‚ุชู‡.
13:02
Since the dawn of the sampling era,
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ู…ู†ุฐ ูุฌุฑ ุญู‚ุจุฉ ุฅุนุงุฏุฉ ุงู„ุฏู…ุฌุŒ
13:05
there's been endless debate
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ู‡ู†ุงูƒ ุฌุฏู„ ู„ุง ู†ู‡ุงุฆูŠ
13:06
about the validity of music that contains samples.
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ุญูˆู„ ุดุฑุนูŠุฉ ุงู„ู…ูˆุณูŠู‚ู‰ ุงู„ุชูŠ ุชุญุชูˆูŠ ุนู„ู‰ ุฃุฌุฒุงุก ู…ุฏู…ุฌุฉ.
13:09
You know, the Grammy committee says that
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ุชุนุฑููˆู†ุŒ ุชู‚ูˆู„ ู„ุฌู†ุฉ ุงู„ุบุฑุงู…ูŠ ุฃู†ู‡
13:10
if your song contains some kind of pre-written
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ู„ูˆ ูƒุงู†ุช ุฃุบู†ูŠุชูƒ ุชุญุชูˆูŠ ุนู„ู‰ ู…ูˆุณูŠู‚ู‰ ู…ูƒุชูˆุจุฉ ููŠ ุงู„ุณุงุจู‚
13:13
or pre-existing music,
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ุฃูˆ ูˆุฌุฏุช ู…ู† ู‚ุจู„ุŒ
13:14
you're ineligible for song of the year.
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ุชูƒูˆู† ุบูŠุฑ ู…ุคู‡ู„ ู„ู„ุบู†ุงุก ู„ู…ุฏุฉ ุนุงู….
13:16
Rockists, who are racist
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ุนุงุดู‚ูˆ ุงู„ุฑูˆูƒุŒ ุงู„ุฐูŠู† ู‡ู… ู…ุชุนุตุจูˆู†
13:19
but only about rock music,
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ูู‚ุท ู„ู…ูˆุณูŠู‚ู‰ ุงู„ุฑูˆูƒุŒ
13:20
constantly use the argument to โ€”
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ูŠุณุชุฎุฏู…ูˆู† ุจุงุณุชู…ุฑุงุฑ ุงู„ุญุฌุฉ ู„ ู€ู€ู€
13:25
That's a real word. That is a real word.
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ุชู„ูƒ ูƒู„ู…ุฉ ุตุญูŠุญุฉ ุŒ ุชู„ูƒ ูƒู„ู…ุฉ ุตุญูŠุญุฉ.
13:27
They constantly use the argument to devalue rap
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ุจุงุณุชู…ุฑุงุฑ ูŠุณุชุฎุฏู…ูˆุง ุงู„ุญุฌุฉ ู„ู„ุชู‚ู„ูŠู„ ู…ู† ุงู„ุฑุงุจ
13:29
and modern pop,
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ูˆุงู„ุจูˆุจ ุงู„ุญุฏูŠุซุŒ
13:31
and these arguments completely miss the point,
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ูˆุชู„ูƒ ุงู„ุญุฌุฌ ุชูู‚ุฏ ุชู…ุงู…ู‹ุง ุงู„ุบุงูŠุฉุŒ
13:35
because the dam has burst.
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ู„ุฃู† ุงู„ุณุฏ ู‚ุฏ ุงู†ูุฌุฑ.
13:37
We live in the post-sampling era.
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ู†ุญู† ู†ุนูŠุด ููŠ ุนุตุฑ ู…ุง ุจุนุฏ ุฅุนุงุฏุฉ ุงู„ุฏู…ุฌ.
13:39
We take the things that we love
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ู†ุญู† ู†ุฃุฎุฐ ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ู†ุญุจู‡ุง
13:41
and we build on them.
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ูˆู†ุจู†ูŠ ููˆู‚ู‡ุง.
13:42
That's just how it goes.
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ู‡ูƒุฐุง ูู‚ุท ุชุณูŠุฑ ุงู„ุฃู…ูˆุฑ.
13:44
And when we really add something significant and original
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ูˆุญูŠู† ู†ุถูŠู ุญู‚ู‹ุง ุดูŠุก ู…ู…ูŠุฒ ูˆุฃุตู„ูŠ
13:47
and we merge our musical journey with this,
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ูˆู†ุฏู…ุฌ ุฑุญู„ุชู†ุง ุงู„ู…ูˆุณูŠู‚ูŠุฉ ู…ุนู‡ุŒ
13:50
then we have a chance to be
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ุญูŠู†ู‡ุง ู†ู…ุชู„ูƒ ูุฑุตุฉ ู„ู†ูƒูˆู†
13:51
a part of the evolution of that music that we love
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ุฌุฒุก ู…ู† ุงู„ุชุทูˆุฑ ู„ุชู„ูƒ ุงู„ู…ูˆุณูŠู‚ู‰ ุงู„ุชูŠ ู†ุญุจู‡ุง
13:54
and be linked with it once it becomes something new again.
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ูˆู†ุฑุชุจุท ู…ุนู‡ุง ุจู…ุฌุฑุฏ ุฃู† ุชุตุจุญ ุดูŠุฆู‹ุง ุฌุฏูŠุฏู‹ุง ู…ุฑุฉู‹ ุฃุฎุฑู‰.
13:57
So I would like to do one more piece
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ุฅุฐู‹ุง ุฃูˆุฏ ุฃู† ุฃุดุบู„ ู‚ุทุนุฉ ุฃุฎุฑู‰
14:03
that I put together for you tonight,
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ูˆุถุนุชู‡ุง ุณูˆูŠู‹ุง ู…ู† ุฃุฌู„ูƒู… ุงู„ู„ูŠู„ุฉุŒ
14:04
and it takes place with two
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ูˆู„ู‡ู…ุง ู…ูƒุงู† ููŠ ุฃุซู†ูŠู†
14:07
pretty inspiring TED performances that I've seen.
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ู…ู† ุฃูƒุซุฑุนุฑูˆุถ (ุชูŠุฏ) ุงู„ู…ู„ู‡ู…ุฉ ุจุดุฏุฉ ุงู„ุชูŠ ุฑุฃูŠุชู‡ุง .
14:10
One of them is the piano player Derek Paravicini,
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ูˆุงุญุฏุฉ ู…ู†ู‡ู…ุง ู„ุนุงุฒู ุงู„ุจูŠุงู†ูˆ ุฏุฑูŠูƒ ุจุงุฑููŠุชุดูŠู†ูŠุŒ
14:13
who happens to be a blind,
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ุงู„ุฐูŠ ุตุงุฏู ุฃู† ูŠูƒูˆู† ุฃุนู…ู‰ุŒ
14:15
autistic genius at the piano,
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ุนุจู‚ุฑูŠ ู…ุชูˆุญุฏ ุนู„ู‰ ุงู„ุจูŠุงู†ูˆุŒ
14:17
and Emmanuel Jal, who is an ex-child soldier
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ูˆุฅูŠู…ุงู†ูˆูŠู„ ุฌุงู„ุŒ ู…ุฌู†ุฏ ุทูู„ ุณุงุจู‚
14:19
from the South Sudan,
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ู…ู† ุฌู†ูˆุจ ุงู„ุณูˆุฏุงู†ุŒ
14:21
who is a spoken word poet and rapper.
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ุงู„ุฐูŠ ู‡ูˆ ุดุงุนุฑ ุงู„ูƒู„ู…ุฉ ุงู„ู…ู†ุทูˆู‚ุฉ ูˆู…ุบู†ูŠ ุฑุงุจ.
14:24
And once again I found a way to annoyingly
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ูˆู…ุฑุฉ ุฃุฎุฑู‰ ูˆุฌุฏุช ูˆุณูŠู„ุฉ ู„ุฃุฏู…ุฌ
14:26
me-me-me myself into the musical history
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ู† ู† ู† ู†ูุณูŠ ููŠ ุงู„ุชุงุฑูŠุฎ ุงู„ู…ูˆุณูŠู‚ูŠ
14:28
of these songs,
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ู„ู‡ุฐู‡ ุงู„ุฃุบุงู†ูŠุŒ
14:31
but I can't help it,
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ู„ูƒู† ู„ุง ูŠุณุนู†ูŠ ุฐู„ูƒุŒ
14:32
because they're these things that I love,
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ู„ุฃู†ู‡ู… ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ุฃุญุจู‡ุงุŒ
14:34
and I want to mess around with them.
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ูˆุฃุฑูŠุฏ ุฃู† ุฃุชุณูƒุน ู…ุนู‡ุง.
14:35
So I hope you enjoy this. Here we go.
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ุฅุฐู‹ุง ุฃุชู…ู†ู‰ ุฃู† ุชุณุชู…ุชุนูˆุง ุจู‡ุฐู‡ุŒ ุณู†ุจุฏุฃ.
14:39
Let's hear that TED sound again, right?
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ุฏุนูˆู†ุง ู†ุณุชู…ุน ู„ุตูˆุช (ุชูŠุฏ) ู…ุฑุฉ ุฃุฎุฑู‰ุŒ ู…ุชูู‚ูˆู†ุŸ
14:41
(Music)
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(ู…ูˆุณูŠู‚ู‰)
16:43
Thank you very much. Thank you.
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ุฃุดูƒุฑูƒู… ุฌุฏู‹ุงุŒ ุดูƒุฑู‹ุง ู„ูƒู…
16:46
(Applause)
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(ุชุตููŠู‚)
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

https://forms.gle/WvT1wiN1qDtmnspy7