How sampling transformed music | Mark Ronson

3,536,889 views ใƒป 2014-05-09

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Ido Dekkers ืžื‘ืงืจ: Tal Dekkers
00:12
I'm assuming everyone here has watched
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ืื ื™ ืžื ื™ื— ืฉื›ื•ืœื ืคื” ืฆืคื•
00:14
a TED Talk online at one time or another, right?
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ื‘ื”ืจืฆืืช TED ื‘ืจืฉืช ืคืขื, ื ื›ื•ืŸ?
00:18
So what I'm going to do is play this.
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ืื– ืžื” ืฉืื ื™ ืขื•ืžื“ ืœืขืฉื•ืช ื–ื” ืœื ื’ืŸ ืืช ื–ื”.
00:20
This is the song from the TED Talks online.
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ื–ื” ื”ืฉื™ืจ ืžื”ืจืฆืื•ืช TED ื‘ืจืฉืช.
00:23
(Music)
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(ืžื•ื–ื™ืงื”)
00:30
And I'm going to slow it down
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ื•ืื ื™ ืืื˜ ืืช ื–ื”
00:31
because things sound cooler when they're slower.
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ืžืคื ื™ ืฉื“ื‘ืจื™ื ื ืฉืžืขื™ื ื”ืจื‘ื” ื™ื•ืชืจ ืžื’ื ื™ื‘ ื›ืฉื”ื ืื™ื˜ื™ื™ื.
00:34
(Music)
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(ืžื•ื–ื™ืงื”)
01:18
Ken Robinson: Good morning. How are you?
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ืงืŸ ืจื•ื‘ื™ื ืกื•ืŸ: ื‘ื•ืงืจ ื˜ื•ื‘. ืžื” ืฉืœื•ืžื›ื?
01:22
Mark Applebaum: I'm going to -- Kate Stone: -- mix some music.
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ืžืืจืง ืืคืœื‘ืื•ื:ืื ื™ ืขื•ืžื“ ืœ-- ืงื™ื™ื˜ ืกื˜ื•ืŸ: -- ืœืขืฉื•ืช ืžื™ืงืก ืœืžื•ื–ื™ืงื”.
01:25
MA: I'm going to do so in a way that tells a story.
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ืž.ื: ืื ื™ ืืขืฉื” ืืช ื–ื” ื‘ื“ืจืš ืฉืžืกืคืจืช ืกื™ืคื•ืจ.
01:27
Tod Machover: Something nobody's ever heard before.
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ื˜ื•ื“ ืžื—ื•ื‘ืจ: ืžืฉื”ื• ืฉืืฃ ืื—ื“ ืœื ืจืื” ืœืคื ื™ ื›ืŸ.
01:30
KS: I have a crossfader.
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ืง.ืก: ื™ืฉ ืœื™ ืงืจื•ืกืคื™ื™ื“ืจ.
01:32
Julian Treasure: I call this the mixer.
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ื’'ื•ืœื™ืืŸ ื˜ืจื–'ื•ืจ: ืื ื™ ืงื•ืจื ืœื–ื” ืžื™ืงืกืจ.
01:34
KS: Two D.J. decks.
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ืง.ืก: ืฉื ื™ ื“ืงื™ื ืฉืœ ื“ื™ื’'ื™ื™.
01:35
Chris Anderson: You turn up the dials, the wheel starts to turn.
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ื›ืจื™ืก ืื ื“ืจืกื•ืŸ: ืืชื ืžืกื•ื‘ื™ื™ื ืืช ื”ื—ื•ื’ื•ืช, ื”ื’ืœื’ืœ ืžืชื—ื™ืœ ืœื”ืกืชื•ื‘ื‘.
01:42
Dan Ellsey: I have always loved music.
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ื“ืŸ ืืœืกื™: ืชืžื™ื“ ืื”ื‘ืชื™ ืžื•ื–ื™ืงื”.
01:44
Michael Tilson Thomas: Is it a melody or a rhythm or a mood or an attitude?
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ืžื™ื›ืืœ ื˜ื™ืœืกื•ืŸ ืชื•ืžืืก: ื”ืื ื–ื• ืžืœื•ื“ื™ื” ืื• ืžืงืฆื‘ ืื• ืžืฆื‘ ืจื•ื— ืื• ื’ื™ืฉื”?
01:47
Daniel Wolpert: Feeling everything that's going on inside my body.
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ื“ื ื™ืืœ ื•ื•ืœืคืจื˜: ืœื”ืจื’ื™ืฉ ื›ืœ ืžื” ืฉืงื•ืจื” ื‘ืชื•ืš ื”ื’ื•ืฃ ืฉืœื™.
01:50
Adam Ockelford: In your brain is this amazing musical computer.
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ืื“ื ืื•ืงืœืคื•ืจื“: ื‘ืžื•ื—ื•ืช ืฉืœื›ื ื™ืฉ ืืช ื”ืžื—ืฉื‘ ื”ืžื•ื–ื™ืงืœื™ ื”ืžื“ื”ื™ื ื”ื–ื”.
01:56
MTT: Using computers and synthesizers to create works. It's a language that's still evolving.
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ืž.ื˜.ื˜: ื‘ืฉื™ืžื•ืฉ ื‘ืžื—ืฉื‘ื™ื ื•ืกื™ื ื˜ื™ืกื™ื™ื–ืจื™ื ื›ื“ื™ ืœื™ืฆื•ืจ ืขื‘ื•ื“ื•ืช. ื–ื• ืฉืคื” ืฉืขื“ื™ื™ืŸ ืžืชืคืชื—ืช.
02:07
And the 21st century.
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ื•ื”ืžืื” ื” 21.
02:10
KR: Turn on the radio. Pop into the discotheque.
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ืง.ืจ: ืชื“ืœื™ืงื• ืืช ื”ืจื“ื™ื•. ื”ื›ื ืกื• ืœื“ื™ืกืงื•ื˜ืง.
02:12
You will know what this person is doing: moving to the music.
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ืืชื ืชื“ืขื• ืžื” ื”ืื™ืฉ ื”ื–ื” ืขื•ืฉื”: ื–ื– ืขื ื”ืžื•ื–ื™ืงื”.
02:27
Mark Ronson: This is my favorite part.
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ืžืืจืง ืจื•ื ืกื•ืŸ: ื–ื” ื”ื—ืœืง ื”ืื”ื•ื‘ ืขืœื™.
02:29
MA: You gotta have doorstops. That's important.
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ืž.ื: ื—ื™ื™ื‘ื™ื ืœื”ื™ื•ืช ืœื›ื ืžืขืฆื•ืจื™ื ืœื“ืœืชื•ืช. ื–ื” ื—ืฉื•ื‘.
02:34
TM: We all love music a great deal.
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ื˜.ืž: ื›ื•ืœื ื• ืื•ื”ื‘ื™ื ืžื•ื–ื™ืงื” ืžืื•ื“.
02:35
MTT: Anthems, dance crazes, ballads and marches.
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ืž.ื˜.ื˜: ื”ืžื ื•ื ื™ื, ืชื ื•ืขื•ืช ืจื™ืงื•ื“, ื‘ืœื“ื•ืช ื•ืžืฆืขื“ื™ื.
02:39
Kirby Ferguson and JT: The remix: It is new music created from old music.
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ืงื™ืจื‘ื™ ืคืจื’ื•ืกื•ืŸ ื• JT: ื”ืจืžื™ืงืก: ื–ื• ืžื•ื–ื™ืงื” ื—ื“ืฉื” ืฉื ื•ืฆืจืช ืžืžื•ื–ื™ืงื” ื™ืฉื ื”.
02:42
Ryan Holladay: Blend seamlessly.
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ืจืื™ื™ืŸ ื”ื•ืœื“ื™ื™: ืžืชืžื–ื’ื™ื ื‘ืฉืœืžื•ืช.
02:45
Kathryn Schulz: And that's how it goes.
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ืงืชืจื™ืŸ ืฉื•ืœืฅ: ื•ื›ื›ื” ื–ื” ื”ื•ืœืš.
02:46
MTT: What happens when the music stops?
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ืž.ื˜.ื˜: ืžื” ืงื•ืจื” ื›ืฉื”ืžื•ื–ื™ืงื” ืžืคืกื™ืงื”?
02:53
KS: Yay!
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ืง.ืก: ื™ื™!
02:57
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
03:03
MR: Obviously, I've been watching a lot of TED Talks.
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ืž.ืจ: ื‘ืจื•ืจ ืฉืจืื™ืชื™ ื”ืจื‘ื” ื”ืจืฆืื•ืช ืฉืœ TED.
03:08
When I was first asked to speak at TED,
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ื›ืฉื”ืชื‘ืงืฉืชื™ ืœืจืืฉื•ื ื” ืœื”ืจืฆื•ืช ื‘ TED,
03:11
I wasn't quite sure what my angle was, at first,
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ืœื ื”ื™ื™ืชื™ ื‘ื˜ื•ื— ืžื” ื”ื–ื•ื™ืช ืฉืœื™ ืชื”ื™ื”, ื‘ื”ืชื—ืœื”,
03:13
so yeah, I immediately started watching tons of TED Talks,
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ืื– ื›ืŸ, ืžื™ื™ื“ ื”ืชื—ืœืชื™ ืœืฆืคื•ืช ื‘ื”ืžื•ืŸ ื”ืจืฆืื•ืช TED,
03:16
which is pretty much absolutely
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ืฉื–ื” ื“ื™ ืœื’ืžืจื™
03:18
the worst thing that you can do
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ื”ื“ื‘ืจ ื”ื›ื™ ื’ืจื•ืข ืฉืืชื ื™ื›ื•ืœื™ื ืœืขืฉื•ืช
03:20
because you start to go into panic mode, thinking,
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ืžืคื ื™ ืฉืืชื ืžืชื—ื™ืœื™ื ืœื”ื›ื ืก ืœืžืฆื‘ ืคื ื™ืงื”, ืœื—ืฉื•ื‘,
03:23
I haven't mounted a successful expedition to the North Pole yet.
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ืœื ื™ืฆืืชื™ ืœืžืกืขื•ืช ืžื•ืฆืœื—ื™ื ืœืงื•ื˜ื‘ ื”ืฆืคื•ื ื™ ืขื“ื™ื™ืŸ.
03:26
Neither have I provided electricity
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ื’ื ืœื ืกื™ืคืงืชื™ ื—ืฉืžืœ
03:30
to my village through sheer ingenuity.
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ืœื›ืคืจ ืฉืœื™ ืขื ื”ืžืฆืื” ื’ืื•ื ื™ืช.
03:33
In fact, I've pretty much wasted most of my life
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ืœืžืขืฉื”, ื“ื™ ื‘ื–ื‘ื–ืชื™ ืืช ืจื•ื‘ ื”ื—ื™ื™ื ืฉืœื™
03:35
DJing in night clubs
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ื‘ืœื”ื™ื•ืช ื“ื™ื’'ื™ื™ ื‘ืžื•ืขื“ื•ื ื™ ืœื™ืœื”
03:37
and producing pop records.
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ื•ืœื”ืคื™ืง ืืœื‘ื•ื ื™ ืคื•ืค.
03:39
But I still kept watching the videos,
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ืื‘ืœ ืขื“ื™ื™ืŸ ื”ืžืฉื›ืชื™ ืœืจืื•ืช ืืช ื”ืกืจื˜ื•ื ื™ื,
03:41
because I'm a masochist,
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ืžืคื ื™ ืฉืื ื™ ืžื–ื•ื›ื™ืกื˜,
03:43
and eventually, things like Michael Tilson Thomas
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ื•ืœื‘ืกื•ืฃ, ื“ื‘ืจื™ื ื›ืžื• ืžื™ื™ืงืœ ื˜ื™ืœืกื•ืŸ ืชื•ืžืืก
03:46
and Tod Machover, and seeing
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ื•ื˜ื•ื“ ืžืื›ื•ื‘ืจ, ื•ืœืจืื•ืช
03:49
their visceral passion talking about music,
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ืืช ื”ืชืฉื•ืงื” ื”ืคื ื™ืžื™ืช ืฉืœื”ื ื›ืฉื“ื™ื‘ืจื• ืขืœ ืžื•ื–ื™ืงื”,
03:51
it definitely stirred something in me,
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ื–ื” ื‘ื”ื—ืœื˜ ื”ื–ื™ื– ืžืฉื”ื• ื‘ืชื•ื›ื™,
03:53
and I'm a sucker for anyone talking devotedly
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ื•ืื ื™ ืื•ื”ื‘ ื›ืœ ืžื™ ืฉืžื“ื‘ืจ ื‘ืชืฉื•ืงื”
03:55
about the power of music.
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ืขืœ ื”ื›ื•ื— ืฉืœ ื”ืžื•ื–ื™ืงื”.
03:57
And I started to write down on these little note cards
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ื•ื”ืชื—ืœืชื™ ืœื›ืชื•ื‘ ืขืœ ื›ืจื˜ื™ืกื™ื•ืช ืงื˜ื ื•ืช
03:59
every time I heard something
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ื›ืœ ืคืขื ืฉืฉืžืขืชื™ ืžืฉื”ื•
04:01
that struck a chord in me, pardon the pun,
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ืฉื ื’ืข ื‘ืžืชืจื™ ืœื™ื‘ื™, ืกืœื™ื—ื” ืขืœ ื”ืžืฉื—ืง ื”ืžื™ืœื™ื,
04:03
or something that I thought I could use,
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ืื• ืžืฉื”ื• ืฉื—ืฉื‘ืชื™ ืฉืื•ื›ืœ ืœื”ืฉืชืžืฉ ื‘ื•,
04:05
and pretty soon, my studio looked like this,
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ื•ื“ื™ ืžื”ืจ, ื”ืกื˜ื•ื“ื™ื• ืฉืœื™ ื ืจืื” ื›ืš,
04:09
kind of like a John Nash, "Beautiful Mind" vibe.
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ืกื•ื’ ืฉืœ ื•ื™ื™ื‘ ื’'ื•ืŸ ื ืืฉ, "ืžื•ื— ื ืคืœื",
04:13
The other good thing about watching TED Talks,
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ื”ื“ื‘ืจ ื”ื˜ื•ื‘ ื”ื ื•ืกืฃ ื‘ืฆืคื™ื” ื‘ื”ืจืฆืื•ืช TED,
04:16
when you see a really good one,
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ื›ืฉืืชื ืจื•ืื™ื ืื—ืช ืžืžืฉ ื˜ื•ื‘ื”,
04:18
you kind of all of a sudden wish the speaker
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ืืชื ืคืชืื•ื ืžืงื•ื•ื™ื ืฉื”ื“ื•ื‘ืจ
04:20
was your best friend, don't you? Like, just for a day.
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ื”ื™ื” ื”ื—ื‘ืจ ื”ื›ื™ ื˜ื•ื‘ ืฉืœื›ื, ื ื›ื•ืŸ? ื›ืื™ืœื•, ืจืง ืœื™ื•ื ืื—ื“,
04:23
They seem like a nice person.
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ื”ื ื ืจืื™ื ืื ืฉื™ื ื ื—ืžื“ื™ื.
04:25
You'd take a bike ride, maybe share an ice cream.
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ืืชื ืชืขืฉื• ื˜ื™ื•ืœ ืขืœ ืื•ืคื ื™ื, ืื•ืœื™ ืชื—ืœืงื• ื’ืœื™ื“ื”,
04:28
You'd certainly learn a lot.
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ื‘ื”ื—ืœื˜ ืชืœืžื“ื• ื”ืจื‘ื”.
04:30
And every now and then they'd chide you,
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ื•ืžื“ื™ ืคืขื ื”ื ื™ื’ืขืจื• ื‘ื›ื,
04:32
when they got frustrated that you couldn't really
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ื›ืฉื”ื ืžืชื•ืกื›ืœื™ื ืฉืœื ื™ื›ื•ืœืชื ื‘ืืžืช
04:33
keep up with half of the technical things they're banging on about all the time.
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ืœื”ื‘ื™ืŸ ื—ืฆื™ ืžื”ืžื•ื ื—ื™ื ื”ื˜ื›ื ื™ื™ื ืฉื”ื ื“ื™ื‘ืจื• ืขืœื™ื”ื ื›ืœ ื”ื–ืžืŸ.
04:36
But then they'd remember that you're but a mere human
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ืื‘ืœ ืื– ื”ื ื™ื–ื›ืจื• ืฉืืชื ืจืง ืื ืฉื™ื ืจื’ื™ืœื™ื
04:39
of ordinary, mortal intelligence
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ืขื ืื™ื ื˜ืœื™ื’ืฆื™ื” ืจื’ื™ืœื”, ืื ื•ืฉื™ืช
04:40
that didn't finish university,
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ืฉืœื ืกื™ื™ืžื• ืื•ื ื™ื‘ืจืกื™ื˜ื”,
04:42
and they'd kind of forgive you,
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ื•ื”ื ืกื•ื’ ืฉืœ ื™ืกืœื—ื• ืœื›ื,
04:43
and pet you like the dog.
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ื•ื™ืœื˜ืคื• ืืชื›ื ื›ืžื• ื›ืœื‘.
04:47
(Laughter)
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(ืฆื—ื•ืง)
04:49
Man, yeah, back to the real world,
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ืื ืฉื™ื, ื›ืŸ, ื—ื–ืจื” ืœืขื•ืœื ื”ืืžื™ืชื™.
04:52
probably Sir Ken Robinson and I
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ื›ื ืจืื” ืกืจ ืงืŸ ืจื•ื‘ื™ื ืกื•ืŸ ื•ืื ื™
04:53
are not going to end up being best of friends.
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ืœื ื ื”ื™ื” ื—ื‘ืจื™ื ื”ื›ื™ ื˜ื•ื‘ื™ื.
04:55
He lives all the way in L.A. and I imagine is quite busy,
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ื”ื•ื ื—ื™ ื‘ืœื•ืก ืื ื’'ืœืก, ื•ืื ื™ ืžื“ืžื™ืŸ ืฉื”ื•ื ื“ื™ ืขืกื•ืง,
04:58
but through the tools available to me -- technology
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ืื‘ืœ ื“ืจืš ื›ืœื™ื ืฉื–ืžื™ื ื™ื ืœื™ -- ื˜ื›ื ื•ืœื•ื’ื™ื”
05:01
and the innate way that I approach making music --
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ื•ื”ื“ืจืš ื‘ื” ืื ื™ ื ื™ื’ืฉ ืœื™ืฆื™ืจืช ืžื•ื–ื™ืงื” --
05:03
I can sort of bully our existences
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ืื ื™ ื™ื›ื•ืœ ืกื•ื’ ืฉืœ ืœืื ื•ืก ืืช ื”ืงื™ื•ื ืฉืœื ื•
05:06
into a shared event,
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ืœืืจื•ืข ืฉื™ืชื•ืคื™,
05:07
which is sort of what you saw.
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ืฉื”ื•ื ืกื•ื’ ืฉืœ ืžื” ืฉืจืื™ืชื.
05:10
I can hear something that I love in a piece of media
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ืื ื™ ื™ื›ื•ืœ ืœืฉืžื•ืข ืžืฉื”ื• ืฉืื ื™ ืื•ื”ื‘ ื‘ืคื™ืกืช ืžื“ื™ื”
05:13
and I can co-opt it
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ื•ืื ื™ ื™ื›ื•ืœ ืœืฉืชืžืฉ ื‘ื•
05:14
and insert myself in that narrative,
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ื•ืœื”ื›ื ื™ืก ืืช ืขืฆืžื™ ืœื ืจื˜ื™ื‘,
05:17
or alter it, even.
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ืื• ืœืฉื ื•ืช ืื•ืชื•, ืืคื™ืœื•.
05:20
In a nutshell, that's what I was trying to do
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ื‘ืงื™ืฆื•ืจ, ื–ื” ืžื” ืื ื™ ืžื ืกื” ืœืขืฉื•ืช
05:21
with these things, but more importantly,
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ืขื ื”ื“ื‘ืจื™ื ื”ืืœื”, ืื‘ืœ ื—ืฉื•ื‘ ื™ื•ืชืจ,
05:24
that's what the past 30 years of music has been.
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ื–ื” ืžื” ืฉ 30 ื”ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืฉืœ ืžื•ื–ื™ืงื” ื”ื™ื•.
05:26
That's the major thread.
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ื–ื” ื”ืงื• ื”ืขื™ืงืจื™.
05:28
See, 30 years ago, you had the first digital samplers,
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ืชืจืื•, ืœืคื ื™ 30 ืฉื ื”, ื”ื™ื• ืœื›ื ืืช ื”ื“ื•ื’ืžื™ื ื”ื“ื™ื’ื™ื˜ืœื™ื™ื ื”ืจืืฉื•ื ื™ื,
05:30
and they changed everything overnight.
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ื•ื”ื ืฉื™ื ื• ืืช ื”ื›ืœ ื‘ืŸ ืœื™ืœื”.
05:32
All of a sudden, artists could sample
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ืคืชืื•ื, ืื•ืžื ื™ื ื™ื›ื•ืœ ืœื“ื’ื•ื
05:34
from anything and everything that came before them,
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ืžื›ืœ ืžืงื•ื ื•ื›ืœ ื“ื‘ืจ ืฉื‘ื ืœืคื ื™ื”ื,
05:36
from a snare drum from the Funky Meters,
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ืžืชื•ืฃ ืกื ื™ื™ืจ ืฉืœ ื”ืคืื ืงื™ ืžื˜ืจืก,
05:39
to a Ron Carter bassline,
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ืœื‘ืก ืฉืœ ืจื•ืŸ ืงืจื˜ืจ,
05:40
the theme to "The Price Is Right."
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ื”ืคืชื™ื—ื” ืฉืœ "ื”ืžื—ื™ืจ ื”ื ื›ื•ืŸ."
05:43
Albums like De La Soul's "3 Feet High and Rising"
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ืืœื‘ื•ืžื™ื ื›ืžื• "3 ืคื™ื˜ ื”ื™ื™ ืื ื“ ืจื™ื™ื–ื™ื ื’" ืฉืœ ื“ื” ืœื” ืกื•ืœืก
05:45
and the Beastie Boys' "Paul's Boutique"
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ื• "ื”ื‘ื•ื˜ื™ืง ืฉืœ ืคื•ืœ" ืฉืœ ื”ื‘ื™ืกื˜ื™ ื‘ื•ื™ืก
05:47
looted from decades of recorded music
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ืฉื ื’ื ื‘ื• ืžืขืฉื•ืจื™ื ืฉืœ ืžื•ื–ื™ืงื” ืžื•ืงืœื“ืช
05:49
to create these sonic, layered masterpieces
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ื›ื“ื™ ืœื™ืฆื•ืจ ืืช ื”ื™ืฆื™ืจื•ืช ื”ืžื•ืจื›ื‘ื•ืช ื”ืกื•ื ื™ื•ืช ื”ืืœื•
05:52
that were basically the Sgt. Peppers of their day.
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ืฉื”ื™ื• ื‘ืขื™ืงืจื•ืŸ ืกืจื’'ื ื˜ ืคืคืจ ืฉืœ ืื•ืชื• ื–ืžืŸ.
05:54
And they weren't sampling these records
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ื•ื”ื ืœื ื“ื’ืžื• ืืช ื”ืชืงืœื™ื˜ื™ื ื”ืืœื”
05:57
because they were too lazy to write their own music.
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ืžืคื ื™ ืฉื”ื ืขืฆืœื ื™ื ืžื“ื™ ืœื›ืชื•ื‘ ืžื•ื–ื™ืงื” ืžืฉืœื”ื.
06:00
They weren't sampling these records to cash in on
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ื”ื ืœื ื“ื’ืžื• ืืช ื”ืชืงืœื™ื˜ื™ื ื”ืืœื” ื›ื“ื™ ืœื”ื•ืฆื™ื ื›ืกืฃ
06:02
the familiarity of the original stuff.
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ืžื”ืžื•ื›ืจื•ืช ืฉืœ ื”ื—ื•ืžืจ ื”ืžืงื•ืจื™.
06:03
To be honest, it was all about sampling
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ืœื”ื™ื•ืช ื›ื ื”, ื–ื” ื”ื›ืœ ื ื•ื’ืข ืœื“ื’ื™ืžื”
06:05
really obscure things,
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ืฉืœ ื“ื‘ืจื™ื ืžืžืฉ ืœื ืžื•ื›ืจื™ื,
06:07
except for a few obvious exceptions
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ื—ื•ืฅ ืžื›ืžื” ื™ื•ืฆืื™ ื“ื•ืคืŸ ื‘ืจื•ืจื™ื
06:08
like Vanilla Ice and "doo doo doo da da doo doo"
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ื›ืžื• ื•ื ื™ืœื” ืื™ื™ืก ื• "ื“ื• ื“ื• ื“ื• ื“ื” ื“ื” ื“ื• ื“ื•"
06:11
that we know about.
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ืฉืื ื—ื ื• ื™ื•ื“ืขื™ื ืขืœื™ื•.
06:12
But the thing is,
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ืื‘ืœ ื”ืขื ื™ื™ืŸ ื”ื•ื,
06:14
they were sampling those records
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ื”ื ื“ื’ืžื• ืืช ื”ืชืงืœื™ื˜ื™ื ื”ืืœื”
06:15
because they heard something in that music
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ืžืคื ื™ ืฉื”ื ืฉืžืขื• ืžืฉื”ื• ื‘ืžื•ื–ื™ืงื”
06:17
that spoke to them
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ืฉื“ื™ื‘ืจ ืืœื™ื”ื
06:19
that they instantly wanted to inject themselves
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ืฉื”ื ืžื™ื“ ืจืฆื• ืœื”ื–ืจื™ืง ื‘ืขืฆืžื
06:21
into the narrative of that music.
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ืœืชื•ืš ื”ื ืจื˜ื™ื‘ ืฉืœ ื”ืžื•ื–ื™ืงื” ื”ื–ื•.
06:23
They heard it, they wanted to be a part of it,
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ื”ื ืฉืžืขื• ืืช ื–ื”, ื”ื ืจืฆื• ืœื”ื™ื•ืช ื—ืœืง ืžื–ื”,
06:24
and all of a sudden they found themselves
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ื•ืคืชืื•ื ื”ื ืžืฆืื• ืืช ืขืฆืžื
06:26
in possession of the technology to do so,
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ื‘ื‘ืขืœื•ืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืœืขืฉื•ืช ื–ืืช,
06:29
not much unlike the way the Delta blues
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ืœื ืžืžืฉ ืฉื•ื ื” ืžื”ื“ืจืš ื‘ื” ื“ืœืชื” ื‘ืœื•ื–
06:31
struck a chord with the Stones and the Beatles and Clapton,
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ืคื’ืขื• ื‘ืœื‘ ืขื ื”ืื‘ื ื™ื ื”ืžืชื’ืœื’ืœื•ืช ื•ื”ื—ื™ืคื•ืฉื™ื•ืช ื•ืงืœืคื˜ื•ืŸ,
06:34
and they felt the need to co-opt that music
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ื•ื”ื ื”ืจื’ื™ืฉื• ืืช ื”ืฆื•ืจืš ืœืฉืชืฃ ืืช ื”ืžื•ื–ื™ืงื”
06:36
for the tools of their day.
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ื‘ื›ืœื™ ืฉืœ ื”ื–ืžืŸ.
06:38
You know, in music we take something that we love
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ืืชื ื™ื“ื•ืขื™ื, ื‘ืžื•ื–ื™ืงื” ืื ื—ื ื• ืœื•ืงื—ื™ื ืžืฉื”ื• ืฉืื ื—ื ื• ืื•ื”ื‘ื™ื
06:40
and we build on it.
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ื•ื‘ื•ื ื™ื ืขืœื™ื•.
06:42
I'd like to play a song for you.
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ื”ื™ื™ืชื™ ืจื•ืฆื” ืœื”ืฉืžื™ืข ืœื›ื ืฉื™ืจ.
06:52
(Music: "La Di Da Di" by Doug E. Fresh & Slick Rick)
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(ืžื•ื–ื™ืงื”: "ืœื” ื“ื™ ื“ื” ื“ื™" ืฉืœ ื“ืื’ ืื™ ืคืจืฉ ื• ืกืœื™ืง ืจื™ืง)
07:11
That's "La Di Da Di" and it's the fifth-most sampled
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ื” " ืœื” ื“ื™ ื“ื” ื“ื™" ื•ื–ื” ื”ืฉื™ืจ ื”ื—ืžื™ืฉื™ ื”ื›ื™ ื ื“ื’ื
07:13
song of all time.
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ื‘ื›ืœ ื”ื–ืžื ื™ื.
07:15
It's been sampled 547 times.
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ื”ื•ื ื ื“ื’ื 547 ืคืขืžื™ื.
07:18
It was made in 1984 by these two legends of hip-hop,
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ื”ื•ื ื ื•ืฆืจ ื‘ 1984 ืขืœ ื™ื“ื™ ืฉื ื™ ืื’ื“ื•ืช ื”ื”ื™ืค ื”ื•ืค ื”ืืœื”.
07:21
Slick Rick and Doug E. Fresh,
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ืœืกืœื™ืง ืจื™ืง ื•ื“ืื’ ืื™ ืคืจืฉ,
07:24
and the Ray-Ban and Jheri curl look is so strong.
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ื•ื”ืจื™ื™ ื‘ืืŸ ื•ืœื•ืง ื”ื’'ืจื™ ืงืจืœ ื—ื–ืง ื›ืœ ื›ืš.
07:28
I do hope that comes back soon.
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ืื ื™ ืžืงื•ื•ื” ืฉื–ื” ื™ื—ื–ื•ืจ ื‘ืงืจื•ื‘.
07:30
Anyway, this predated the sampling era.
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ื‘ื›ืœ ืื•ืคืŸ, ื–ื” ืงื“ื ืœื“ื•ืจ ื”ื“ื’ื™ืžื•ืช.
07:34
There were no samples in this record,
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ืœื ื”ื™ื• ื“ื’ื™ืžื•ืช ื‘ืืœื‘ื•ื,
07:35
although I did look up on the Internet last night,
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ืœืžืจื•ืช ืฉื—ื™ืคืฉืชื™ ื‘ืื™ื ื˜ืจื ื˜ ืืชืžื•ืœ ื‘ืœื™ืœื”,
07:38
I mean several months ago,
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ืื ื™ ืžืชื›ื•ื•ืŸ ืœืคื ื™ ื›ืžื” ื—ื•ื“ืฉื™ื,
07:40
that "La Di Da Di" means, it's an old
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ื” "ืœื” ื“ื™ ื“ื” ื“ื™" ืื•ืžืจ, ื–ื” ื‘ื™ื˜ื•ื™ ืงื•ืงื ื™
07:42
Cockney expression from the late 1800s in England,
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ืขืชื™ืง ืžืกื•ืฃ ื”ืžืื” ื” 19 ื‘ืื ื’ืœื™ื”,
07:45
so maybe a remix with Mrs. Patmore
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ืื– ืื•ืœื™ ืจืžื™ืงืก ืขื ื’ื‘ืจืช ืคื˜ืžื•ืจ
07:47
from "Downton Abbey" coming soon,
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ืž "ื“ืื•ื ื˜ื•ืŸ ืื‘ื™" ื™ื’ื™ืข ื‘ืงืจื•ื‘,
07:49
or that's for another day.
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ืื• ืฉื–ื” ืœื™ื•ื ืื—ืจ.
07:53
Doug E. Fresh was the human beat box.
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ื“ืื’ ืื™ ืคืจืฉ ื”ื™ื” ื‘ื™ื˜ ื‘ื•ืงืก ืื ื•ืฉื™.
07:55
Slick Rick is the voice you hear on the record,
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ืกืœื™ืง ืจื™ืง ื”ื•ื ื”ืงื•ืœ ืฉืืชื ืฉื•ืžืขื™ื ื‘ืชืงืœื™ื˜,
07:56
and because of Slick Rick's sing-songy,
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ื•ื‘ื’ืœืœ ื”ืฉื™ืจื” ืฉืœ ืกืœื™ืง ืจื™ืง,
08:00
super-catchy vocals, it provides endless sound bites
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ื”ืฆืœื™ืœื™ื ื”ืงืœื™ื˜ื™ื, ื–ื” ืžืกืคืง ื‘ื™ื™ื˜ื™ื ืฉืœ ืžื•ื–ื™ืงื” ืจื‘ื™ื ืžืกืคื•ืจ
08:02
and samples for future pop records.
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ื•ื“ื•ื’ืžื™ื•ืช ืœืชืงืœื™ื˜ื™ ืคื•ืค ืขืชื™ื“ื™ื™ื.
08:05
That was 1984.
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ื–ื” ื”ื™ื” 1984.
08:06
This is me in 1984, in case you were wondering
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ื–ื” ืื ื™ ื‘ 1984, ื‘ืžืงืจื” ืฉืชื”ื™ืชื
08:09
how I was doing, thank you for asking.
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ืื™ืš ื”ื™ื™ืชื™, ืชื•ื“ื” ืฉืฉืืœืชื.
08:12
It's Throwback Thursday already.
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ื–ื” ื›ื‘ืจ ื™ื•ื ื—ืžื™ืฉื™ ื”ื–ืจื•ืง.
08:14
I was involved in a heavy love affair
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ื”ื™ื™ืชื™ ืžืื•ื”ื‘ ืงืฉื•ืช
08:16
with the music of Duran Duran,
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ื‘ืžื•ื–ื™ืงื” ืฉืœ ื“ื•ืจืืŸ ื“ื•ืจืืŸ,
08:18
as you can probably tell from my outfit.
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ื›ืžื• ืฉืืชื ื‘ื˜ื— ื™ื›ื•ืœื™ื ืœื”ื‘ื™ืŸ ืžื”ืชืœื‘ื•ืฉืช ืฉืœื™.
08:20
I was in the middle.
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ืื ื™ ื‘ืืžืฆืข.
08:21
And the simplest way that I knew
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ื•ื”ื“ืจืš ื”ื›ื™ ืคืฉื•ื˜ื” ืฉื”ื›ืจืชื™
08:23
how to co-opt myself into that experience
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ืœื”ื›ื ื™ืก ืืช ืขืฆืžื™ ืœื—ื•ื•ื™ื”
08:26
of wanting to be in that song somehow
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ืฉืœ ืœืจืฆื•ืช ืœื”ื™ื•ืช ื‘ืฉื™ืจ ื”ื”ื•ื ืื™ื›ืฉื”ื•
08:28
was to just get a band together of fellow nine-year-olds
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ื”ื™ืชื” ืœื”ืงื™ื ืœื”ืงื” ืฉืœ ื—ื‘ืจื™ื ื‘ื ื™ ืชืฉืข
08:30
and play "Wild Boys" at the school talent show.
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ื•ืœื ื’ืŸ "ื•ื•ื™ืœื“ ื‘ื•ื™ื–" ื‘ืžื•ืคืข ื”ื›ืฉืจื•ื ื•ืช ืฉืœ ื‘ื™ืช ื”ืกืคืจ.
08:33
So that's what we did, and long story short,
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ืื– ื–ื” ืžื” ืฉืขืฉื™ื ื•, ื•ื‘ืงื™ืฆื•ืจ,
08:35
we were booed off the stage,
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ื”ื•ืจื™ื“ื• ืื•ืชื ื• ืžื”ื‘ืžื” ื‘ืงืจื™ืื•ืช ื‘ื•ื–,
08:37
and if you ever have a chance to live your life
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ื•ืื ืื™ ืคืขื ื™ื”ื™ื” ืœื›ื ื”ื”ื–ื“ืžื ื•ืช ืœื—ื™ื•ืช ืืช ื—ื™ื™ื›ื
08:40
escaping hearing the sound of an auditorium
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ื‘ืœื™ ืœืฉืžื•ืข ืืช ื”ืงื•ืœื•ืช ืฉืœ ืื•ื“ื™ื˜ื•ืจื™ื•ื
08:42
full of second- and third-graders booing,
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ืžืœื ื‘ื™ืœื“ื™ื ื‘ื›ื™ืชื” ื‘ ื• ื’ ืฆื•ืขืงื™ื ื‘ื•ื–,
08:44
I would highly recommend it. It's not really fun.
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ื”ื™ื™ืชื™ ืžืื•ื“ ืžืžืœื™ืฅ ืขืœ ื–ื”. ื–ื” ืœื ืžืžืฉ ื›ื™ืฃ.
08:47
But it didn't really matter,
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ืื‘ืœ ื–ื” ืœื ืžืžืฉ ื”ื™ื” ืžืฉื ื”,
08:48
because what I wanted somehow
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ืžืคื ื™ ืฉืžื” ืฉืจืฆื™ืชื™ ืื™ื›ืฉื”ื•
08:50
was to just be in the history of that song for a minute.
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ื”ื™ื” ืœื”ื™ื•ืช ื‘ื”ืกื˜ื•ืจื™ื” ืฉืœ ื”ืฉื™ืจ ื”ื–ื” ืœืจื’ืข.
08:52
I didn't care who liked it.
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ืœื ื”ื™ื” ืื›ืคืช ืœื™ ืžื™ ืื”ื‘ ืืช ื–ื”.
08:54
I just loved it, and I thought I could put myself in there.
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ืื ื™ ืคืฉื•ื˜ ืื”ื‘ืชื™ ืืช ื–ื”, ื•ื—ืฉื‘ืชื™ ืฉืื ื™ ืื•ื›ืœ ืœื”ื›ื ื™ืก ืืช ืขืฆืžื™ ืœืฉื.
08:57
Over the next 10 years, "La Di Da Di"
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ื‘ืžืฉืš 10 ื”ืฉื ื™ื ื”ื‘ืื•ืช, "ืœื” ื“ื™ ื“ื” ื“ื™"
08:59
continues to be sampled by countless records,
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ืžืžืฉื™ืš ืœื”ื™ื•ืช ื ื“ื’ื ื‘ืืœื‘ื•ืžื™ื ืจื‘ื™ื ืžืกืคื•ืจ,
09:01
ending up on massive hits like "Here Comes the Hotstepper"
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ื•ื”ื’ื™ืข ืœืœื”ื™ื˜ื™ื ื’ื“ื•ืœื™ื ื›ืžื• "ื”ื™ืจ ืงืืžืก ื“ื” ื”ื•ื˜ืกื˜ืคืจ"
09:04
and "I Wanna Sex You Up."
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ื• "ืื™ื™ ื•ื•ื ื” ืกืงืก ื™ื• ืืค."
09:06
Snoop Doggy Dogg covers this song
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ืกื ื•ืค ื“ื•ื’ื™ ื“ื•ื’ ืขื•ืฉื” ืงืื‘ืจ ืœืฉื™ืจ ื”ื–ื”
09:08
on his debut album "Doggystyle" and calls it "Lodi Dodi."
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ื‘ืืœื‘ื•ืค ื”ื‘ื›ื•ืจื” ืฉืœื• "ื“ื•ื’ื™ืกื˜ื™ืœ" ื•ืงื•ืจื ืœื• "ืœื•ื“ื™ ื“ื•ื“ื™."
09:12
Copyright lawyers are having a field day at this point.
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ืขื•ืจื›ื™ ื“ื™ืŸ ืฉืœ ื–ื›ื•ื™ื•ืช ื™ื•ืฆืจื™ื ืขืจื›ื• ืžืกื™ื‘ื” ื‘ื ืงื•ื“ื” ื”ื–ื•.
09:14
And then you fast forward to 1997,
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ื•ืื– ืืชื ืžืจื™ืฆื™ื ืงื“ื™ืžื” ืœ 1997,
09:17
and the Notorious B.I.G., or Biggie,
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ื•ื ื•ื˜ื•ืจื™ื•ืก ื‘ื™ื’, ืื• ื‘ื™ื’ื™,
09:20
reinterprets "La Di Da Di"
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ืžืคืจืฉ ืืช "ืœื” ื“ื™ ื“ื” ื“ื™"
09:23
on his number one hit called "Hypnotize,"
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ื‘ืœื”ื™ื˜ ื”ื’ื“ื•ืœ ืฉืœื• ื‘ืฉื "ื”ื™ืคื ื•ื˜ื™ื™ื–,"
09:26
which I will play a little bit of
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ืฉืื ื™ ืื ื’ืŸ ืœื›ื ืžืขื˜
09:27
and I will play you a little bit of the Slick Rick
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ื•ืื ื™ ืื ื’ืŸ ืœื›ื ืžืขื˜ ืžืกืœื™ืง ืจื™ืง
09:29
to show you where they got it from.
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ื›ื“ื™ ืœื”ืจืื•ืช ืœื›ื ืžืื™ืคื” ื”ื•ื ื”ื‘ื™ื ืืช ื–ื”.
09:32
(Music: "Hypnotize" by The Notorious B.I.G.)
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(ืžื•ื–ื™ืงื”: "ื”ื™ืคื ื•ื˜ื™ื™ื–" ืฉืœ ื ื•ื˜ื•ืจื™ื•ืก ื‘ื™ื’)
09:59
So Biggie was killed
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ืื– ื‘ื™ื’ื™ ื ื”ืจื’
10:03
weeks before that song made it to number one,
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ืฉื‘ื•ืขื•ืช ืœืคื ื™ ืฉื”ืฉื™ืจ ื”ื–ื” ื”ื’ื™ืข ืœืžืกืคืจ ืื—ื“,
10:05
in one of the great tragedies of the hip-hop era,
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ื‘ืื—ืช ื”ื˜ืจื’ื“ื™ื•ืช ื”ื’ื“ื•ืœื•ืช ืฉืœ ืขื™ื“ืŸ ื”ื”ื™ืค ื”ื•ืค,
10:07
but he would have been 13 years old
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ืื‘ืœ ื”ื•ื ื”ื™ื” ื‘ืŸ 13
10:09
and very much alive when "La Di Da Di" first came out,
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ื•ืžืื•ื“ ื—ื™ ื›ืฉ "ืœื” ื“ื™ ื“ื” ื“ื™" ื™ืฆื,
10:11
and as a young boy
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ื•ื›ื™ืœื“ ืฆืขื™ืจ
10:12
growing up in Brooklyn,
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ืฉื’ื“ืœ ื‘ื‘ืจื•ืงืœื™ืŸ,
10:14
it's hard not to think that that song probably held
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ื–ื” ืงืฉื” ืœื ืœื—ืฉื•ื‘ ืฉื”ืฉื™ืจ ื”ื–ื” ื›ื ืจืื”
10:16
some fond memories for him.
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ื”ื‘ื™ื ืœื• ื–ื›ืจื•ื ื•ืช ื˜ื•ื‘ื™ื.
10:18
But the way he interpreted it, as you hear,
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ืื‘ืœ ื”ื“ืจืš ื‘ื” ื”ื•ื ืคืจืฉ ืื•ืชื•, ื›ืžื• ืฉืืชื ืฉื•ืžืขื™ื,
10:19
is completely his own.
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ื–ื” ืœื’ืžืจื™ ืฉืœื•.
10:21
He flips it, makes it,
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ื”ื•ื ื”ื•ืคืš ืืช ื–ื”, ื™ื•ืฆืจ ืืช ื–ื”,
10:23
there's nothing pastiche whatsoever about it.
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ืื™ืŸ ืฉื•ื ื—ื™ืงื•ื™ ื‘ื–ื”.
10:25
It's thoroughly modern Biggie.
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ื–ื” ืœื—ืœื•ื˜ื™ืŸ ื‘ื™ื’ื™ ืžื•ื“ืจื ื™.
10:28
I had to make that joke in this room,
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ื”ื™ื™ืชื™ ืฆืจื™ืš ืœืขืฉื•ืช ืืช ื”ื‘ื“ื™ื—ื” ื”ื–ื• ื‘ื—ื“ืจ ื”ื–ื”,
10:30
because you would be the only people that I'd ever have a chance of getting it.
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ืžืคื ื™ ืฉืืชื ืชื”ื™ื• ื”ืื ืฉื™ื ื”ื™ื—ื™ื“ื™ื ืฉืื™ ืคืขื ื™ื‘ื™ื ื• ืืช ื–ื”.
10:33
And so, it's a groaner. (Laughter)
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ื•ื›ืš, ื–ื” ื’ืจื•ื ืจ. (ืฆื—ื•ืง)
10:36
Elsewhere in the pop and rap world,
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ื‘ืžืงื•ืžื•ืช ืื—ืจื™ื ื‘ืขื•ืœื ื”ืคื•ืค ื•ื”ืจืืค,
10:39
we're going a little bit sample-crazy.
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ืื ื—ื ื• ืžืขื˜ ืžืฉืชื’ืขื™ื ืขื ื“ื’ื™ืžื•ืช.
10:41
We're getting away from the obscure samples that we were doing,
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ืื ื—ื ื• ืžืชืจื—ืงื™ื ืžื”ื“ื’ื™ืžื•ืช ื”ืœื ืžื•ื›ืจื•ืช ืฉืื ื—ื ื• ืขื•ืฉื™ื.
10:44
and all of a sudden everyone's taking
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ื•ืคืชืื•ื ื›ื•ืœื ืœื•ืงื—ื™ื
10:45
these massive '80s tunes like Bowie, "Let's Dance,"
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ืืช ื”ืฆืœื™ืœื™ื ืฉืœ ืฉื ื•ืช ื” 80 ื›ืžื• "ื‘ื•ืื™ ื ืจืงื•ื“" ืฉืœ ื‘ื•ืื™,
10:48
and all these disco records, and just rapping on them.
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ื•ื›ืœ ืชืงืœื™ื˜ื™ ื”ื“ื™ืกืงื• ื”ืืœื”, ื•ืคืฉื•ื˜ ืขื•ืฉื™ื ืจืืค ืขืœื™ื”ื.
10:50
These records don't really age that well.
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ื”ืชืงืœื™ื˜ื™ื ื”ืืœื” ืœื ื‘ื”ื›ืจื— ืžื–ื“ืงื ื™ื ื˜ื•ื‘.
10:52
You don't hear them now, because they borrowed
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ืืชื ืœื ืฉื•ืžืขื™ื ืื•ืชื ืขื›ืฉื™ื•, ืžืคื ื™ ืฉื”ื ืฉืื‘ื•
10:54
from an era that was too steeped
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ืžืขื™ื“ืŸ ืฉื”ื™ื” ืžืฉื•ืคืข ืžื“ื™
10:56
in its own connotation.
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ื‘ื”ืงืฉืจ ืฉืœ ืขืฆืžื•.
10:58
You can't just hijack nostalgia wholesale.
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ืืชื ืœื ื™ื›ื•ืœื™ื ืคืฉื•ื˜ ืœื—ื˜ื•ืฃ ื ื•ืกื˜ืœื’ื™ื” ื‘ืกื™ื˜ื•ื ื•ืช.
11:02
It leaves the listener feeling sickly.
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ื–ื” ื’ื•ืจื ืœืžืื–ื™ืŸ ืœื”ืจื’ื™ืฉ ื“ื‘ื™ืง.
11:05
You have to take an element of those things
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ืืชื ื—ื™ื™ื‘ื™ื ืœืงื—ืช ืืœืžื ื˜ ืฉืœ ื”ื“ื‘ืจื™ื ื”ืืœื”
11:07
and then bring something fresh and new to it,
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ื•ืื– ืœื”ื‘ื™ื ืžืฉื”ื• ื—ื“ืฉ ื•ืจืขื ืŸ ืœื–ื”,
11:10
which was something that I learned
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ืฉื–ื” ืžืฉื”ื• ืฉืœืžื“ืชื™
11:11
when I was working with the late,
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ื›ืฉืขื‘ื“ืชื™ ืขื ืื™ื™ืžื™ ื•ื•ื™ื ื”ืื•ืก
11:13
amazing Amy Winehouse
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ื”ืžื ื•ื—ื” ื”ืžื“ื”ื™ืžื”
11:14
on her album "Back to Black."
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ื‘ืืœื‘ื•ื ืฉืœื” "ื‘ืืง ื˜ื• ื‘ืœืืง."
11:16
A lot of fuss was made about the sonic of the album
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ื”ืจื‘ื” ื‘ืœื’ืŸ ื ืขืฉื” ืขืœ ื”ืฆืœื™ืœื™ื ืฉืœ ื”ืืœื‘ื•ื
11:19
that myself and Salaam Remi, the other producer,
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ืฉืื ื™ ื•ืกืœืื ืจืžื™, ื”ืžืคื™ืง ื”ืฉื ื™,
11:21
achieved, how we captured this long-lost sound,
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ื”ืฉื’ื ื•, ืื™ืš ืชืคืกื ื• ืืช ื”ืฆืœื™ืœ ื”ืื‘ื•ื“ ื”ื–ื”,
11:23
but without the very, very 21st-century personality
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ืื‘ืœ ื‘ืœื™ ื”ืื™ืฉื™ื•ืช ื”ืžืื•ื“ ืžืื•ื“ ืžื”ืžืื” ื” 21
11:27
and firebrand that was Amy Winehouse
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ื•ื”ืžื•ืชื’ ื”ืœื•ื”ื˜ ืฉื”ื™ื” ืื™ื™ืžื™ ื•ื•ื™ื ื”ืื•ืก
11:29
and her lyrics about rehab and Roger Moore
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ื•ื”ืœื™ืจื™ืงื” ืฉืœื” ืขืœ ืฉื™ืงื•ื ื•ืจื•ื’'ืจ ืžื•ืจ
11:32
and even a mention of Slick Rick,
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ื•ืืคื™ืœื• ื”ืื–ื›ื•ืจ ืฉืœ ืกืœื™ืง ืจื™ืง,
11:34
the whole thing would have run the risk
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ื›ืœ ื”ืขื ื™ื™ืŸ ื”ื™ื” ื‘ืกื›ื ื”
11:35
of being very pastiche, to be honest.
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ืฉืœ ืœื”ื™ืช ื—ื™ืงื•ื™, ืœื”ื™ื•ืช ืžืื•ื“ ื›ื ื”.
11:39
Imagine any other singer from that era over it
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ื“ืžื™ื™ื ื• ื›ืœ ื–ืžืจ ืื—ืจ ืžื”ืชืงื•ืคื” ื”ื–ื•
11:41
singing the same old lyrics.
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ืฉืจ ืืช ืื•ืชืŸ ืžื™ืœื™ื ื™ืฉื ื•ืช.
11:44
It runs a risk of being completely bland.
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ื”ื•ื ืžืกืชื›ืŸ ื‘ืœื”ืฉืžืข ืœื’ืžืจื™ ืชืคืœ.
11:46
I mean, there was no doubt that Amy
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ืื ื™ ืžืชื›ื•ื•ืŸ, ืœื ื”ื™ื” ืกืคืง ืฉืœืื™ื™ืžื™
11:48
and I and Salaam all had this love
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ืœื™ ื•ืœืกืœืื ื”ื™ืชื” ืืช ื”ืื”ื‘ื”
11:50
for this gospel, soul and blues and jazz
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ืœื’ื•ืกืคืœ, ืกื•ืœ ื•ื‘ืœื•ื– ื•ื’'ืื–
11:52
that was evident listening to the musical arrangements.
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ืฉื ื™ื›ืจืช ื‘ืืจื’ื•ื ื™ื ื”ืžื•ื–ื™ืงืœื™ื™ื.
11:55
She brought the ingredients that made it urgent
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ื”ื™ื ื”ื‘ื™ืื” ืืช ื”ืžืจื›ื™ื‘ื™ื ืฉืขืฉื• ืืช ื–ื” ืœื“ื—ื•ืฃ
11:57
and of the time.
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ื•ืžื”ื–ืžืŸ.
11:59
So if we come all the way up to the present day now,
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ืื– ืื ืื ื—ื ื• ืžื’ื™ืขื™ื ื›ืœ ื”ื“ืจืš ืœื–ืžืŸ ื”ืขื›ืฉื•ื™,
12:02
the cultural tour de force that is Miley Cyrus,
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ื”ืกื™ื•ืจ ื”ืชืจื‘ื•ืชื™ ืฉื”ื•ื ืžื™ื™ืœื™ ืกื™ื™ืจื•ืก,
12:06
she reinterprets "La Di Da Di"
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ื”ื™ื ืžืคืฉืจืช ืžื—ื“ืฉ ืืช "ืœื” ื“ื™ ื“ื” ื“ื™"
12:08
completely for her generation,
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ืœื’ืžืจื™ ืœื“ื•ืจ ืฉืœื”,
12:10
and we'll take a listen to the Slick Rick part
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ื•ืื ื—ื ื• ื ืงืฉื™ื‘ ืœืงื˜ืข ืฉืœ ืกืœื™ืง ืจื™ืง
12:13
and then see how she sort of flipped it.
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ื•ืื– ื ืจืื” ืื™ืš ื”ื™ื ืกื•ื’ ืฉืœ ื”ื•ืคื›ืช ืืช ื–ื”.
12:18
(Music: "La Di Da Di" by Slick Rick & Doug E. Fresh)
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(ืžื•ื–ื™ืงื”: "ืœื” ื“ื™ ื“ื” ื“ื™" ืฉืœ ืกืœื™ืง ืจื™ืง ื•ื“ืื’ ืื™ ืคืจืฉ)
12:31
(Music: "We Can't Stop" by Miley Cyrus)
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(ืžื•ื–ื™ืงื”: "ื•ื•ื™ ืงืื ื˜ ืกื˜ื•ืค" ืฉืœ ืžื™ื™ืœื™ ืกื™ื™ืจื•ืก)
12:37
So Miley Cyrus,
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ืื– ืžื™ื™ืœื™ ืกื™ื™ืจื•ืก,
12:39
who wasn't even born yet when "La Di Da Di" was made,
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ืฉืœื ื ื•ืœื“ื” ืืคื™ืœื• ื›ืฉ"ืœื” ื“ื™ ื“ื” ื“ื™" ื ื•ืฆืจ,
12:43
and neither were any of the co-writers on the song,
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ื•ืืคื™ืœื• ืœื ื”ื›ื•ืชื‘ื™ื ื”ื ื•ืกืคื™ื ืฉืœ ื”ืฉื™ืจ,
12:46
has found this song that somehow
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ืžืฆืื• ืืช ื”ืฉื™ืจ ื”ื–ื” ืื™ื›ืฉื”ื•
12:48
etched its way into the collective consciousness of pop music,
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ืฉื—ืจืฉ ืืช ื“ืจื›ื• ืœืงื•ื ืฆื ื–ื•ืก ื”ื›ืœืœื™ ืฉืœ ืžื•ื–ื™ืงืช ื”ืคื•ืค,
12:52
and now, with its timeless playfulness of the original,
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ื•ืขื›ืฉื™ื•, ืขื ื”ืขืœื™ื–ื•ืช ื—ืกืจืช ื”ื–ืžืŸ ืฉืœ ื”ืžืงื•ืจ,
12:55
has kind of translated to a whole new generation
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ืชื•ืจื’ื ืœื“ื•ืจ ื—ื“ืฉ ืœื’ืžืจื™
12:58
who will probably co-opt it as their own.
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ืฉื›ื ืจืื” ื™ืฉืชืžืฉ ื‘ื• ื›ืฉืœื•.
13:02
Since the dawn of the sampling era,
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ืžืฉื—ืจ ืขื™ื“ืŸ ื”ื“ื’ื™ืžื”,
13:05
there's been endless debate
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ื”ื™ื” ื•ื™ื›ื•ื— ืื™ืŸ ืกื•ืคื™
13:06
about the validity of music that contains samples.
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ืขืœ ื”ืชื•ืงืฃ ืฉืœ ืžื•ื–ื™ืงื” ืฉืžื›ื™ืœื” ื“ื’ื™ืžื•ืช.
13:09
You know, the Grammy committee says that
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ืืชื ื™ื•ื“ืขื™ื, ืงื”ื™ืœืช ื”ื’ืจืืžื™ ืื•ืžืจืช
13:10
if your song contains some kind of pre-written
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ืฉืื ื”ืฉื™ืจ ืฉืœื›ื ืžื›ื™ืœ ืกื•ื’ ืฉืœ
13:13
or pre-existing music,
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ืžื•ื–ื™ืงื” ื›ืชื•ื‘ื” ืื• ืงื™ื™ืžืช,
13:14
you're ineligible for song of the year.
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ืืชื ืœื ื–ื›ืื™ื ืœืฉื™ืจ ื”ืฉื ื”.
13:16
Rockists, who are racist
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ืจื•ืงื™ืกื˜ื™ื, ืฉื”ื ื’ื–ืขื ื™ื
13:19
but only about rock music,
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ืื‘ืœ ืจืง ืœื’ื‘ื™ ืžื•ื–ื™ืงืช ืจื•ืง,
13:20
constantly use the argument to โ€”
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ืžืฉืชืžืฉื™ื ื›ืœ ื”ื–ืžืŸ ื‘ื˜ื™ืขื•ืŸ --
13:25
That's a real word. That is a real word.
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ื–ื” ืžื™ืœื” ืืžื™ืชื™ืช. ื–ื• ืžื™ืœื” ืืžื™ืชื™ืช.
13:27
They constantly use the argument to devalue rap
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ื”ื ืžืฉืชืžืฉื™ื ื›ืœ ื”ื–ืžืŸ ื‘ื˜ื™ืขื•ืŸ ืœื”ื•ืจื™ื“ ืืช ื”ืขืจืš ืฉืœ ืจืืค
13:29
and modern pop,
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ื•ืคื•ืค ืžื•ื“ืจื ื™,
13:31
and these arguments completely miss the point,
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ื•ื”ื˜ื™ืขื•ื ื™ื ื”ืืœื” ืœื’ืžืจื™ ืžื—ืžื™ืฆื™ื ืืช ื”ื ืงื•ื“ื”,
13:35
because the dam has burst.
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ืžืคื ื™ ืฉื”ืกื›ืจ ื ืคืจืฅ.
13:37
We live in the post-sampling era.
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ืื ื—ื ื• ื—ื™ื™ื ื‘ื“ื•ืจ ืฉืื—ืจื™ ื”ื“ื’ื™ืžื•ืช.
13:39
We take the things that we love
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ืื ื—ื ื• ืœื•ืงื—ื™ื ื“ื‘ืจื™ื ืฉืื ื—ื ื• ืื•ื”ื‘ื™ื
13:41
and we build on them.
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ื•ืื ื—ื ื• ื‘ื•ื ื™ื ืขืœื™ื”ื.
13:42
That's just how it goes.
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ืคืฉื•ื˜ ื›ื›ื” ื–ื” ื”ื•ืœืš.
13:44
And when we really add something significant and original
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ื•ื›ืฉืื ื—ื ื• ื‘ืืžืช ืžื•ืกื™ืคื™ื ืžืฉื”ื• ืžืฉืžืขื•ืชื™ ื•ืžืงื•ืจื™
13:47
and we merge our musical journey with this,
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ืื ื—ื ื• ืžืžื–ื’ื™ื ืืช ื”ืžืกืข ื”ืžื•ื–ื™ืงืœื™ ืฉืœื ื• ืื™ืชื•,
13:50
then we have a chance to be
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ืื– ื™ืฉ ืœื ื• ืกื™ื›ื•ื™ ืœื”ื™ื•ืช
13:51
a part of the evolution of that music that we love
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ื—ืœืง ืžืื‘ื•ืœื•ืฆื™ื” ืฉืœ ื”ืžื•ื–ื™ืงื” ืฉืื ื—ื ื• ืื•ื”ื‘ื™ื
13:54
and be linked with it once it becomes something new again.
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ื•ืœื”ื™ื•ืช ืžื—ื•ื‘ืจื™ื ืื™ืชื” ื›ืฉื”ื™ื ื”ื•ืคื›ืช ืฉื•ื‘ ืœืžืฉื”ื• ื—ื“ืฉ.
13:57
So I would like to do one more piece
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ืื– ื”ื™ื™ืชื™ ืจื•ืฆื” ืœืขืฉื•ืช ืขื•ื“ ืงื˜ืข
14:03
that I put together for you tonight,
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ืฉื—ื™ื‘ืจืชื™ ืขื‘ื•ืจื›ื ื”ืขืจื‘,
14:04
and it takes place with two
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ื•ื”ื•ื ืžืชืจื—ืฉ ืขื ืฉื ื™
14:07
pretty inspiring TED performances that I've seen.
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ืžื•ืคืขื™ื ื“ื™ ืžืœืื™ ื”ืฉืจืื” ื‘ TED ืฉืจืื™ืชื™.
14:10
One of them is the piano player Derek Paravicini,
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ืื—ื“ ืžื”ื ื”ื•ื ื”ืคืกื ืชืจืŸ ื“ืจืง ืคืจื•ื™ืฆ'ื™ื ื™,
14:13
who happens to be a blind,
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ืฉื‘ืžืงืจื” ื”ื•ื ื’ืื•ืŸ,
14:15
autistic genius at the piano,
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ืขื™ื•ื•ืจ ืื•ื˜ื™ืกื˜ื™ ืขืœ ื”ืคืกื ืชืจ,
14:17
and Emmanuel Jal, who is an ex-child soldier
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ื•ืขืžื ื•ืืœ ื’'ืืœ, ืฉื”ื•ื ื™ืœื“ ื—ื™ื™ืœ ืœืฉืขื‘ืจ
14:19
from the South Sudan,
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ืžื“ืจื•ื ืกื•ื“ืŸ,
14:21
who is a spoken word poet and rapper.
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ืฉื”ื•ื ืื•ืžืŸ ื”ืžื™ืœื™ื ื•ืจืืคืจ.
14:24
And once again I found a way to annoyingly
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ื•ืฉื•ื‘ ืžืฆืืชื™ ื“ืจืš ืžืขืฆื‘ื ืช
14:26
me-me-me myself into the musical history
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ืœื”ื›ื ื™ืก ืื•ืชื™ ืื•ืชื™ ืื•ืชื™ ืœืชื•ืš ื”ืกื˜ื•ืจื™ืช ื”ืžื•ื–ื™ืงื”
14:28
of these songs,
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ืฉืœ ื”ืฉื™ืจื™ื ื”ืืœื”,
14:31
but I can't help it,
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ืื‘ืœ ืื ื™ ืœื ื™ื›ื•ืœ ืœื”ืชืืคืง,
14:32
because they're these things that I love,
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ืžืคื ื™ ืฉื™ืฉ ืืช ื”ื“ื‘ืจื™ื ื”ืืœื” ืฉืื ื™ ืื•ื”ื‘,
14:34
and I want to mess around with them.
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ื•ืื ื™ ืจื•ืฆื” ืœืฉื—ืง ืื™ืชื.
14:35
So I hope you enjoy this. Here we go.
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ืื– ืื ื™ ืžืงื•ื•ื” ืฉืชื”ื ื• ืžื–ื”. ื”ื ื” ืžืชื—ื™ืœื™ื.
14:39
Let's hear that TED sound again, right?
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ื‘ื•ืื• ื ืฉืžืข ืืช ื”ืฆืœื™ืœื™ื ืฉืœ TED ืฉื•ื‘, ื‘ืกื“ืจ?
14:41
(Music)
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(ืžื•ื–ื™ืงื”)
16:43
Thank you very much. Thank you.
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ืชื•ื“ื” ืจื‘ื” ืœื›ื, ืชื•ื“ื” ืœื›ื.
16:46
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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