Insightful human portraits made from data | R. Luke DuBois

116,532 views ใƒป 2016-05-19

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Ehab Alsaadi ุงู„ู…ุฏู‚ู‘ู‚: Ahmad Altamimi
00:12
So I'm an artist,
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ุฅุฐุงู‹ ุฃู†ุง ูู†ุงู†ุŒ
00:14
but a little bit of a peculiar one.
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ูˆ ู„ูƒู†ูŠ ูู†ุงู† ุบุฑูŠุจ ู†ูˆุนุงู‹ ู…ุง ุŒ
00:16
I don't paint.
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ุฃู†ุง ู„ุง ุฃุฏู‡ู†.
00:18
I can't draw.
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ูˆู„ุง ุฃุณุชุทูŠุน ุงู„ุฑุณู….
00:20
My shop teacher in high school wrote that I was a menace
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ูƒุชุจ ุนู†ูŠ ู…ุนู„ู…ูŠ ููŠ ุงู„ู…ุฏุฑุณุฉ ุงู„ุซุงู†ูˆูŠุฉ ุจุฃู†ู†ูŠ ุฎุทูŠุฑ
00:24
on my report card.
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ููŠ ุชู‚ุฑูŠุฑูŠ ุงู„ุฎุงุต.
00:25
You probably don't really want to see my photographs.
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ุฑุจู…ุง ู„ุง ุชูˆุฏ ู…ุดุงู‡ุฏุฉ ุตูˆุฑูŠ.
00:29
But there is one thing I know how to do:
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ู„ูƒู† ู‡ู†ุงูƒ ุดูŠุก ูˆุงุญุฏ ุฃุนุฑู ูƒูŠู ุฃูุนู„ู‡:
00:31
I know how to program a computer.
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ุฃุนุฑู ูƒูŠู ุฃุจุฑู…ุฌ ุงู„ุญุงุณูˆุจ.
00:33
I can code.
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ุฃู†ุง ุฃุณุชุทูŠุน ุฃู† ุฃุจุฑู…ุฌ.
00:34
And people will tell me that 100 years ago,
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ุณูŠู‚ูˆู„ ุงู„ู†ุงุณ ู„ูŠ ุฃู†ู‡ ู‚ุจู„ 100 ุนุงู…ุŒ
00:38
folks like me didn't exist,
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ุดุฎุต ู…ุซู„ูŠ ู„ู… ูŠูƒู† ู…ูˆุฌูˆุฏุงูŽุŒ
00:39
that it was impossible,
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ู„ู‚ุฏ ูƒุงู† ู…ุณุชุญูŠู„ุงูŽุŒ
00:41
that art made with data is a new thing,
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ุฐู„ูƒ ุงู„ูู† ุงู„ุฐูŠ ุตูู†ุน ู…ู† ุงู„ุจูŠุงู†ุงุช ู‡ูˆ ุดูŠุก ุฌุฏูŠุฏ
00:44
it's a product of our age,
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ุฃู†ู‡ ู…ู†ุชูˆุฌ ุนุตุฑู†ุง ู‡ุฐุงุŒ
00:46
it's something that's really important
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ุฃู†ู‡ ู„ุดูŠุก ู…ู‡ู…
00:48
to think of as something that's very "now."
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ุฃู† ุชููƒุฑ ุจุดูŠุก ุจุฃู†ู‡ ุฌุฏูŠุฏ ุฌุฏุงูŽ.
00:50
And that's true.
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ูˆู‡ุฐุง ุตุญูŠุญ.
00:52
But there is an art form that's been around for a very long time
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ูˆู„ูƒู† ู‡ู†ุงูƒ ุดูƒู„ ู…ู† ุฃุดูƒุงู„ ุงู„ูู† ูƒุงู† ู…ูˆุฌูˆุฏุงูŽ ู…ู† ูุชุฑุฉ ุทูˆูŠู„ุฉ ุฌุฏุงูŽ
00:56
that's really about using information,
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ุญูˆู„ ุงุณุชุฎุฏุงู… ุงู„ู…ุนู„ูˆู…ุงุชุŒ
00:58
abstract information,
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ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ู…ุฌุฑุฏุฉุŒ
01:00
to make emotionally resonant pieces.
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ู„ุนู…ู„ ู‚ุทุน ุฑู†ุงู†ุฉ ุนุงุทููŠุงูŽ.
01:03
And it's called music.
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ูˆ ุงู„ุชูŠ ุชุฏุนู‰ ุงู„ู…ูˆุณูŠู‚ู‰.
01:05
We've been making music for tens of thousands of years, right?
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ู†ุญู† ู†ุตู†ุน ุงู„ู…ูˆุณูŠู‚ู‰ ู…ู† ุนุดุฑุงุช ุขู„ุงู ุงู„ุณู†ูŠู†ุŒ ุตุญูŠุญุŸ
01:09
And if you think about what music is --
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ูˆ ุฅุฐุง ุชุณุงุกู„ู†ุง ู…ุง ู‡ูŠ ุงู„ู…ูˆุณูŠู‚ู‰--
01:11
notes and chords and keys and harmonies and melodies --
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ูู‡ูŠ ู†ูˆุชุงุช ูˆุญุจุงู„ ูˆู…ูุงุชูŠุญ ูˆุชุฌุงู†ุณ ูˆุงู„ุญุงู† --
01:14
these things are algorithms.
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ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก ู‡ูŠ ุฎูˆุงุฑุฒู…ูŠุฉ.
01:15
These things are systems
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ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก ู‡ูŠ ุฃู†ุธู…ุฉ
01:17
that are designed to unfold over time,
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ุชู… ุชุตู…ูŠู…ู‡ุง ู„ุชุชูƒุดู ู…ุน ู…ุฑูˆุฑ ุงู„ูˆู‚ุชุŒ
01:20
to make us feel.
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ู„ุชุฌุนู„ู†ุง ู†ุดุนุฑ ุจู‡ุง.
01:22
I came to the arts through music.
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ุฏุฎู„ุช ุงู„ูู†ูˆู† ู…ู† ุฎู„ุงู„ ุงู„ู…ูˆุณูŠู‚ู‰.
01:23
I was trained as a composer,
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ู„ู‚ุฏ ุชุฏุฑุจุช ูƒู…ู„ุญู†ุŒ
01:25
and about 15 years ago, I started making pieces
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ูˆ ู…ู†ุฐ ุญูˆุงู„ูŠ 15 ุนุงู…ุŒ ุจุฏุฃุช ุฃุนู…ู„ ู…ู‚ุทูˆุนุงุช
01:28
that were designed to look at the intersection
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ุชู… ุชุตู…ูŠู…ู‡ุง ู„ุชุจุฏูˆ ููŠ ุงู„ุชู‚ุงุทุน
01:31
between sound and image,
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ุจูŠู† ุงู„ุตูˆุช ูˆ ุงู„ุตูˆุฑุฉุŒ
01:33
to use an image to unveil a musical structure
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ู„ุชุณุชุฎุฏู… ุงู„ุตูˆุฑุฉ ู„ุชูƒุดู ุงู„ุจู†ูŠุฉ ุงู„ู…ูˆุณูŠู‚ูŠุฉ
01:35
or to use a sound to show you something interesting
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ุฃูˆ ุชุณุชุฎุฏู… ุงู„ุตูˆุช ู„ุชุธู‡ุฑ ุดูŠุฆุงูŽ ู…ู…ูŠุฒุงูŽ
01:38
about something that's usually pictorial.
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ุนู† ุดูŠุก ุนุงุฏุฉูŽ ู…ุง ูŠูƒูˆู† ุชุตูˆูŠุฑูŠุงูŽ
01:40
So what you're seeing on the screen is literally being drawn
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ู„ุฐู„ูƒ ู…ุง ุชุดุงู‡ุฏูˆู‡ ููŠ ุงู„ุตูˆุฑุฉ ุชู… ุฑุณู…ู‡ ุญุฑููŠุงูŽ
01:44
by the musical structure of the musicians onstage,
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ุจุงู„ุจู†ูŠุฉ ุงู„ู…ูˆุณูŠู‚ูŠุฉ ู„ู„ู…ูˆุณูŠู‚ูŠูŠู† ุนู„ู‰ ุฎุดุจุฉ ุงู„ู…ุณุฑุญุŒ
01:47
and there's no accident that it looks like a plant,
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ูˆู„ูŠุณ ู…ุตุงุฏูุฉ ุฃู†ู‡ ูŠุจุฏูˆ ูƒุงู„ู†ุจุงุชุŒ
01:49
because the underlying algorithmic biology of the plant
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ู„ุฃู† ุนู„ู… ุงู„ุฃุญูŠุงุก ุงู„ุญุณุงุจูŠ ุงู„ูƒุงู…ู† ู„ู„ู†ุจุงุช
01:53
is what informed the musical structure in the first place.
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ู…ุง ุนุฑูุชู‡ ุฃู†ู‡ ุจู†ูŠุฉ ู…ูˆุณูŠู‚ูŠุฉ ููŠ ุงู„ู…ู‚ุงู… ุงู„ุฃูˆู„.
01:56
So once you know how to do this, once you know how to code with media,
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ู„ุฐุง ุจู…ุฌุฑุฏ ุฃู† ุชุนุฑู ูƒูŠููŠุฉ ุงู„ู‚ูŠุงู… ุจุฐู„ูƒุŒ ุจู…ุฌุฑุฏ ุฃู† ุชุนุฑู ูƒูŠู ุชุจุฑู…ุฌ ุจุงู„ูˆุณุงุฆุทุŒ
01:59
you can do some pretty cool stuff.
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ุณุชุชู…ูƒู† ู…ู† ุงู„ู‚ูŠุงู… ุจุฃุดูŠุงุก ุฌู…ูŠู„ุฉ.
02:02
This is a project I did for the Sundance Film Festival.
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ู‡ุฐุง ู…ุดุฑูˆุน ุฃุฏูŠุชู‡ ููŠ ู…ู‡ุฑุฌุงู† ุตุงู†ุฏุงู†ุณ ุงู„ุณูŠู†ู…ุงุฆูŠ.
02:05
Really simple idea: you take every Academy Award Best Picture,
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ููƒุฑุฉ ุจุณูŠุทุฉ ุฌุฏุงูŽ:ุณุชุฃุฎุฐ ุฃูุถู„ ุตูˆุฑุฉ ู„ูƒู„ ุฌุงุฆุฒุฉ ุฃูƒุงุฏูŠู…ูŠุฉุŒ
02:11
you speed it up to one minute each
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ุชุณุฑุน ุงู„ุนู…ู„ูŠุฉ ู„ุฏู‚ูŠู‚ุฉ ูˆุงุญุฏุฉ ู„ูƒู„ ูˆุงุญุฏุฉ
02:13
and string them all together.
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ูˆ ุชุฌุนู„ู‡ุง ุณู„ุณู„ุฉ ู…ุน ุจุนุถ.
02:15
And so in 75 minutes, I can show you the history of Hollywood cinema.
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ูˆ ุจุงู„ุชุงู„ูŠ ุฎู„ุงู„ 75 ุฏู‚ูŠู‚ุฉ ุฃุณุชุทูŠุน ุฃู† ุฃุทู„ุนูƒ ุนู„ู‰ ุชุงุฑูŠุฎ ุงู„ุณูŠู†ู…ุง ููŠ ู‡ูˆู„ูŠูˆูˆุฏ.
02:19
And what it really shows you is the history of editing
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ูˆ ู…ุง ูŠุธู‡ุฑ ู„ูƒ ุจุงู„ูุนู„ ู‡ูˆ ุชุงุฑูŠุฎ ุงู„ุชุญุฑูŠุฑ
02:22
in Hollywood cinema.
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ููŠ ุณูŠู†ู…ุง ู‡ูˆู„ูŠูˆูˆุฏ.
02:23
So on the left, we've got Casablanca; on the right, we've got Chicago.
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ู„ุฐุง ุนู„ู‰ ุงู„ูŠุณุงุฑ ู„ุฏูŠู†ุง ุงู„ุฏุงุฑ ุงู„ุจูŠุถุงุกุŒ ูˆ ุนู„ู‰ ุงู„ูŠู…ูŠู† ู„ุฏูŠู†ุง ุดูŠูƒุงุบูˆ.
02:27
And you can see that Casablanca is a little easier to read.
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ูˆ ูŠู…ูƒู†ูƒ ู…ุดุงู‡ุฏุฉ ุฃู† ุงู„ุฏุงุฑ ุงู„ุจูŠุถุงุก ุฃุณู‡ู„ ุจู‚ู„ูŠู„ ู„ู„ู‚ุฑุงุกุฉ.
02:30
That's because the average length of a cinematic shot in the 1940s
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ูˆุฐู„ูƒ ู„ุฃู† ู…ุชูˆุณุท ุทูˆู„ ุงู„ู„ู‚ุทุงุช ุงู„ุณูŠู†ู…ุงุฆูŠุฉ ููŠ ุงู„ุฃุฑุจุนูŠู†ุงุช
02:34
was 26 seconds,
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ูƒุงู† 26 ุซุงู†ูŠุฉุŒ
02:35
and now it's around six seconds.
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ูˆ ุงู„ุขู† ู‡ูŠ ุญูˆุงู„ูŠ ุณุช ุซูˆุงู†.
02:38
This is a project that was inspired
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ู‡ุฐุง ู…ุดุฑูˆุน ุชู… ุงุณุชู„ู‡ุงู…ู‡
02:40
by some work that was funded by the US Federal Government
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ู…ู† ุนู…ู„ ุชู… ุชู…ูˆูŠู„ู‡ ู…ู† ู‚ุจู„ ุงู„ุญูƒูˆู…ุฉ ุงู„ุงุชุญุงุฏูŠุฉ ุงู„ุฃู…ุฑูŠูƒูŠุฉ
02:43
in the early 2000s,
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ููŠ ู…ุทู„ุน ุงู„ุฃู„ููŠู†ุงุชุŒ
02:44
to look at video footage and find a specific actor in any video.
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ู„ุชู…ุนู† ููŠ ู„ู‚ุทุงุช ุงู„ููŠุฏูŠูˆ ูˆู„ุชุฌุฏ ู…ู…ุซู„ุง ู…ุนูŠู†ุง ููŠ ุฃูŠ ู…ู‚ุทุน.
02:51
And so I repurposed this code to train a system on one person
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ูˆ ุฃุนุฏุช ุชูˆุธูŠู ู‡ุฐุง ุงู„ุฑู…ุฒ ู„ุชุฏุฑูŠุจ ุงู„ู†ุธุงู… ุนู„ู‰ ุดุฎุต ูˆุงุญุฏ
02:56
in our culture who would never need to be surveilled in that manner,
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ููŠ ุซู‚ุงูุชู†ุง ุงู„ุฐูŠ ู„ุง ูŠุญุชุงุฌ ู„ู…ุฑุงู‚ุจุฉ ุจู‡ุฐู‡ ุงู„ุทุฑูŠู‚ุฉุŒ
03:00
which is Britney Spears.
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ูˆ ุงู„ุชูŠ ู‡ูŠ ุจุฑูŠุชู†ูŠ ุณุจูŠุฑุฒ.
03:01
I downloaded 2,000 paparazzi photos of Britney Spears
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ู‚ู…ุช ุจุชุญู…ูŠู„ 2000 ู…ู† ุงู„ุตูˆุฑ ุงู„ู…ุฃุฎูˆุฐุฉ ู„ุจุฑูŠุชู†ูŠ ุณุจูŠุฑุฒ
03:05
and trained my computer to find her face
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ูˆ ุฏุฑุจุช ุญุงุณูˆุจูŠ ู„ูŠุฌุฏ ูˆ ูŠุฑูƒุฒ ุนู„ู‰ ูˆุฌู‡ู‡ุง
03:07
and her face alone.
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ูˆุฌู‡ู‡ุง ู‡ูŠ ูู‚ุท.
03:09
I can run any footage of her through it and will center her eyes in the frame,
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ุฃุณุชุทูŠุน ุชุดุบูŠู„ ุฃูŠุฉ ู„ู‚ุทุฉ ู„ู‡ุง ูˆุณุฃุฑูƒุฒ ุนู„ู‰ ุนูŠู†ูŠู‡ุง ููŠ ุงู„ุฅุทุงุฑ ุงู„ุนุงู…ุŒ
03:13
and this sort of is a little double commentary
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ูˆู‡ุฐุง ู†ูˆุน ู…ู† ุงู„ุชุนู„ูŠู‚ ุงู„ู…ุฒุฏูˆุฌ
03:15
about surveillance in our society.
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ุญูˆู„ ุงู„ู…ุฑุงู‚ุจุฉ ููŠ ู…ุฌุชู…ุนู†ุง.
03:17
We are very fraught with anxiety about being watched,
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ู†ุญู† ู‚ู„ู‚ูˆู† ุฌุฏุง ุจุดุฃู† ูˆุฌูˆุฏู†ุง ุชุญุช ุงู„ู…ุฑุงู‚ุจุฉุŒ
03:20
but then we obsess over celebrity.
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ูˆ ู„ูƒู† ุจุนุฏ ุฐู„ูƒ ู†ุตุจุญ ู…ู‡ูˆูˆุณูŠู† ุจุงู„ุดู‡ุฑุฉ .
03:24
What you're seeing on the screen here is a collaboration I did
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ู…ุง ุชุดุงู‡ุฏูˆู†ู‡ ููŠ ุงู„ุดุงุดุฉ ู‡ู†ุง ู‡ูˆ ุงู„ู…ุดุงุฑูƒุฉ ุงู„ุชูŠ ู‚ู…ุช ุจู‡ุง
03:27
with an artist named Liรกn Amaris.
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ู…ุน ู…ู…ุซู„ุฉ ุชุฏุนู‰ ู„ูŠุงู† ุฃู…ุงุฑูŠุณ.
03:30
What she did is very simple to explain and describe,
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ู…ุง ู‚ุงู…ุช ุจู‡ ุจุณูŠุท ู„ู„ุบุงูŠุฉ ู„ู„ุดุฑุญ ูˆ ุงู„ูˆุตูุŒ
03:34
but very hard to do.
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ูˆู„ูƒู† ุงู„ู‚ูŠุงู… ุจู‡ ุตุนุจ ุฌุฏุง.
03:35
She took 72 minutes of activity,
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ุงู„ุชู‚ุทุช 72 ุฏู‚ูŠู‚ุฉ ู…ู† ุงู„ู†ุดุงุทุงุชุŒ
03:39
getting ready for a night out on the town,
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ูˆุงุณุชุนุฏุช ู„ู„ูŠู„ุฉ ุฎุงุฑุฌุง ููŠ ุงู„ู…ุฏูŠู†ุฉุŒ
03:41
and stretched it over three days
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ูˆุงู…ุชุฏุช ุนู„ู‰ ู…ุฏู‰ ุซู„ุงุซุฉ ุฃูŠุงู…
03:43
and performed it on a traffic island in slow motion in New York City.
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ูˆ ุฃุฏุชู‡ุง ููŠ ุฌุฒูŠุฑุฉ ู…ูƒุชุธุฉ ู…ุน ู†ู…ุท ุญุฑูƒุฉ ุจุทูŠุก ููŠ ู…ุฏูŠู†ุฉ ู†ูŠูˆูŠูˆุฑูƒ.
03:47
I was there, too, with a film crew.
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ู„ู‚ุฏ ูƒู†ุช ู…ูˆุฌูˆุฏุงูŽุŒ ุฃูŠุถุงูŽ ู…ุน ูุฑูŠู‚ ุนู…ู„ ุงู„ููŠู„ู…ุŒ
03:50
We filmed the whole thing,
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ุตูˆุฑู†ุง ูƒู„ ุดูŠุกุŒ
03:51
and then we reversed the process, speeding it up to 72 minutes again,
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ุจุนุฏ ุฐู„ูƒ ุนูƒุณู†ุง ุงู„ุนู…ู„ูŠุฉุŒู…ุน ุชุณุฑูŠุนู‡ุง ุฅู„ู‰ 72 ุฏู‚ูŠู‚ุฉ ุฃูŠุถุงูŽุŒ
03:54
so it looks like she's moving normally
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ู„ุฐู„ูƒ ุจุฏุช ูƒุฃู†ู‡ุง ุชุชุญุฑูƒ ุจุดูƒู„ ุทุจูŠุนูŠ
03:56
and the whole world is flying by.
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ูˆ ุงู„ุนุงู„ู… ูƒู„ู‡ ูŠุญู„ู‚ ุจู‡ุง.
03:59
At a certain point, I figured out
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ูˆ ููŠ ู†ู‚ุทุฉ ู…ุนูŠู†ุฉุŒุงุชุถุญ ู„ูŠ
04:01
that what I was doing was making portraits.
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ุฃู† ู…ุง ู‚ู…ุช ุจู‡ ู‡ูˆ ุนู…ู„ ู„ูˆุญุงุช.
04:05
When you think about portraiture, you tend to think about stuff like this.
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ุนู†ุฏู…ุง ู†ููƒุฑ ููŠ ูู† ุงู„ุชุตูˆูŠุฑ ุงู„ู„ูˆุญูŠุŒ ู†ู…ูŠู„ ู„ู…ุซู„ ู‡ูƒุฐุง ุฃุดูŠุงุก.
04:09
The guy on the left is named Gilbert Stuart.
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ุงู„ุดุงุจ ุนู„ู‰ ุงู„ูŠุณุงุฑ ูŠุฏุนู‰ ุฌูŠู„ุจุฑุช ุณุชูŠูˆุงุฑุช.
04:11
He's sort of the first real portraitist of the United States.
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ู‡ูˆ ุฃุญุฏ ุฃูˆุงุฆู„ ุฑุณุงู…ูŠ ุงู„ู„ูˆุญุงุช ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
04:14
And on the right is his portrait of George Washington from 1796.
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ูˆ ููŠ ุงู„ูŠู…ูŠู† ุงู„ู„ูˆุญุฉ ุงู„ุชูŠ ุฑุณู…ู‡ุง ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทูˆู† ู…ู†ุฐ ุนุงู… 1796.
04:17
This is the so-called Lansdowne portrait.
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ู‡ุฐุง ู…ุง ูŠุฏุนู‰ ู„ูˆุญุฉ ู„ุงู†ุฏุณ ุฏูˆู†.
04:19
And if you look at this painting, there's a lot of symbolism, right?
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ูˆุงุฐุง ู†ุธุฑุชู… ุงู„ู‰ ู‡ุฐู‡ ุงู„ู„ูˆุญุฉุŒ ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฑู…ุฒูŠุฉุŒ ุฃู„ูŠุณ ูƒุฐู„ูƒุŸ
04:22
We've got a rainbow out the window. We've got a sword.
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ู„ุฏูŠู†ุง ู‚ูˆุณ ู‚ุฒุญ ู…ู† ุงู„ู†ุงูุฐุฉ. ูˆ ู„ุฏูŠู†ุง ุงู„ุณูŠู.
04:25
We've got a quill on the desk.
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ูˆ ู„ุฏูŠู†ุง ุงู„ุฑูŠุดุฉ ุนู„ู‰ ุงู„ู…ูƒุชุจ.
04:27
All of these things are meant to evoke
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ุชู‡ุฏู ูƒู„ ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก ู„ุฅุณุชุญุถุงุฑ
04:29
George Washington as the father of the nation.
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ุฌูˆุฑุฌ ูˆุงุดู†ุทู† ูƒุฃุจ ู„ู‡ุฐู‡ ุงู„ุฃู…ุฉ.
04:31
This is my portrait of George Washington.
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ูˆู‡ุฐู‡ ู„ูˆุญุชูŠ ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทู†.
04:35
And this is an eye chart,
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ูˆ ู‡ุฐุง ู…ุฎุทุท ู†ุธุฑูŠุŒ
04:38
only instead of letters, they're words.
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ูู‚ุท ุงุณุชุจุฏู„ู†ุง ุงู„ุฃุญุฑู ุจุงู„ูƒู„ู…ุงุช.
04:41
And what the words are is the 66 words
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ูˆ ุงู„ูƒู„ู…ุงุช ู‡ูŠ 66 ูƒู„ู…ุฉ
04:44
in George Washington's State of the Union addresses
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ููŠ ุฎุทุงุจุงุช ุงู„ุงุชุญุงุฏ ู„ุฌูˆุฑุฌ ูˆุงุดู†ุทู† ุจุดุฃู† ุงู„ุฏูˆู„ุฉ
04:46
that he uses more than any other president.
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ูˆ ุงู„ุชูŠ ุงุณุชุฎุฏู…ู‡ุง ุฃูƒุซุฑ ู…ู† ุฃูŠ ุฑุฆูŠุณ ุขุฎุฑ.
04:50
So "gentlemen" has its own symbolism and its own rhetoric.
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ู„ุฐู„ูƒ "ุงู„ุณุงุฏุฉ" ู„ู‡ุง ุฑู…ุฒูŠุชู‡ุง ุงู„ุฎุงุตุฉ ูˆ ุจู„ุงุบุชู‡ุง ุงู„ุฎุงุตุฉ.
04:54
And it's really kind of significant that that's the word he used the most.
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ูˆู‡ุฐุง ุญู‚ุงูŽ ุฐูˆ ู…ุบุฒู‰ ุฅุณุชุฎุฏุงู…ู‡ ู„ู‡ุฐู‡ ุงู„ูƒู„ู…ุฉ ุฃูƒุซุฑ ู…ู† ุบูŠุฑู‡ุง.
04:58
This is the eye chart for George W. Bush,
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ูˆู‡ุฐุง ุงู„ู…ุฎุทุท ุงู„ู†ุธุฑูŠ ู„ุฌูˆุฑุฌ ุจูˆุด ุงู„ุซุงู†ูŠ:
05:01
who was president when I made this piece.
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ุงู„ุฐูŠ ูƒุงู† ุฑุฆูŠุณุง ุนู†ุฏู…ุง ู‚ุฏู…ุช ู‡ุฐู‡ ุงู„ุฌุฒุก.
05:04
And how you get there,
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ูˆ ูƒูŠู ุชุญูˆู„ู†ุงุŒ
05:05
from "gentlemen" to "terror" in 43 easy steps,
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ู…ู† " ุงู„ุณุงุฏุฉ " ุฅู„ู‰ " ุงู„ุฑุนุจ " ููŠ 43 ุฎุทูˆุฉ ุจุณูŠุทุฉุŒ
05:08
tells us a lot about American history,
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ูŠุฎุจุฑู†ุง ุฃูƒุซุฑ ุนู† ุงู„ุชุงุฑูŠุฎ ุงู„ุฃู…ุฑูŠูƒูŠุŒ
05:10
and gives you a different insight
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ูˆ ูŠุนุทูŠู†ุง ู†ุธุฑุฉ ู…ุฎุชู„ูุฉ
05:12
than you would have looking at a series of paintings.
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ุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ุงู„ู†ุธุฑ ุจุณู„ุณู„ุฉ ู…ู† ุงู„ุฑุณูˆู…ุงุช.
05:15
These pieces provide a history lesson of the United States
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ู‡ุฐู‡ ุงู„ู‚ุทุน ุชุนุทูŠู†ุง ุฏุฑุณุงูŽ ููŠ ุชุงุฑูŠุฎ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ
05:19
through the political rhetoric of its leaders.
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ู…ู† ุฎู„ุงู„ ุงู„ุฎุทุงุจุงุช ุงู„ุณูŠุงุณูŠุฉ ู„ู‚ุงุฏุชู‡ุง.
05:21
Ronald Reagan spent a lot of time talking about deficits.
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ุฑูˆู†ุงู„ุฏ ุฑูŠุบุงู† ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆู‚ุช ูŠุชุญุฏุซ ุนู† ุงู„ุนุฌุฒ.
05:25
Bill Clinton spent a lot of time
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ุจูŠู„ ูƒู„ูŠู†ุชูˆู† ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑู…ู† ุงู„ูˆู‚ุช
05:26
talking about the century in which he would no longer be president,
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ูŠุชุญุฏุซ ุนู† ุงู„ู‚ุฑู† ุงู„ุฐูŠ ู„ู† ูŠุณุชู…ุฑ ุฑุฆูŠุณุงูŽ ููŠู‡ุŒ
05:30
but maybe his wife would be.
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ู„ูƒู† ุฑุจู…ุง ุฒูˆุฌุชู‡ ุณุชุตุจุญ ุฑุฆูŠุณุฉ.
05:33
Lyndon Johnson was the first President
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ู„ูŠู†ุฏูˆู† ุฌูˆู†ุณูˆู† ูƒุงู† ุงู„ุฑุฆูŠุณ ุงู„ุฃูˆู„
05:35
to give his State of the Union addresses on prime-time television;
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ูŠู„ู‚ูŠ ุฎุทุงุจ ุญุงู„ ุงู„ุฏูˆู„ุฉ ููŠ ูˆู‚ุช ุฐุฑูˆุฉ ุงู„ู…ุดุงู‡ุฏุฉ ุงู„ุชู„ูุฒูŠูˆู†ูŠุฉ;
05:39
he began every paragraph with the word "tonight."
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ุจุฏุฃ ูƒู„ ู…ู‚ุทุน ุจุฎุทุงุจู‡ ุจูƒู„ู…ุฉ " ุงู„ู„ูŠู„ุฉ "
05:41
And Richard Nixon, or more accurately, his speechwriter,
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ูˆ ุฑูŠุชุดุงุฑุฏ ู†ูŠูƒุณูˆู† ุŒุฃูˆ ุจุดูƒู„ ุฃุฏู‚ุŒ ูƒุงุชุจ ุฎุทุงุจุงุชู‡ุŒ
05:44
a guy named William Safire,
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ุดุงุจ ูŠุฏุนู‰ ูˆูŠู„ูŠุงู… ุณุงููŠุฑุŒ
05:45
spent a lot of time thinking about language
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ุฃู…ุถู‰ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆู‚ุช ุจุงู„ุชููƒูŠุฑ ููŠ ุงู„ู„ุบุฉ
05:47
and making sure that his boss portrayed a rhetoric of honesty.
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ูˆ ุงู„ุชุฃูƒุฏ ุฃู† ุฑุฆูŠุณู‡ ุชูู†ู† ููŠ ุฎุทุงุจ ุงู„ุตุฏู‚
05:51
This project is shown as a series of monolithic sculptures.
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ูŠุธู‡ุฑ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุนู„ู‰ ุดูƒู„ ุณู„ุณู„ุฉ ู…ู† ุงู„ู…ู†ุญูˆุชุงุช ุงู„ู…ุชุฌุงู†ุณุฉ.
05:54
It's an outdoor series of light boxes.
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ุฅู†ู‡ุง ุณู„ุณู„ุฉ ุฎุงุฑุฌูŠุฉ ู…ู† ุงู„ุตู†ุงุฏูŠู‚ ุงู„ุฎููŠูุฉ.
05:56
And it's important to note that they're to scale,
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ูˆ ู…ู† ุงู„ู…ู‡ู… ู…ู„ุงุญุธุฉ ุฃู†ู‡ู… ุจู†ูุณ ุงู„ู†ุทุงู‚ุŒ
05:59
so if you stand 20 feet back and you can read between those two black lines,
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ู„ุฐู„ูƒ ุฅุฐุง ูˆู‚ูุช 20 ู‚ุฏู…ุงูŽ ู„ู„ุฎู„ู ูˆ ู‚ุฑุฃุช ู…ุง ุจูŠู† ู‡ุฐู‡ ุงู„ุฎุทูˆุท ุงู„ุณูˆุฏุงุกุŒ
06:02
you have 20/20 vision.
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ู„ุฏูŠูƒ 20/20 ุฑุคูŠุฉ ู…ุฎุชู„ูุฉ.
06:04
(Laughter)
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(ุถุญูƒ)
06:05
This is a portrait. And there's a lot of these.
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ู‡ุฐู‡ ู„ูˆุญุฉ ูู†ูŠุฉ ูˆ ูŠูˆุฌุฏ ุงู„ูƒุซูŠุฑ ู…ู† ู‡ุฐุง.
06:07
There's a lot of ways to do this with data.
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ูˆ ูŠูˆุฌุฏ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุทุฑู‚ ู„ุนู…ู„ ู‡ุฐุง ุงู„ุดูŠุก ู…ู† ุฎู„ุงู„ ุงู„ุจูŠุงู†ุงุช ูˆ ุงู„ู…ุนู„ูˆู…ุงุช.
06:10
I started looking for a way
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ูˆุจุฏุฃุช ุฃุจุญุซ ุนู† ูˆุณูŠู„ุฉ
06:12
to think about how I can do a more democratic form of portraiture,
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ู„ู„ุชููƒูŠุฑ ุนู† ูƒูŠููŠุฉ ุงู„ู‚ูŠุงู… ุจุดูƒู„ ุฃูƒุซุฑ ุฏูŠู…ู‚ุฑุงุทูŠุฉ ู…ู† ุงู„ู„ูˆุญุงุช ุงู„ูู†ูŠุฉุŒ
06:17
something that's more about my country and how it works.
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ุดูŠุก ุฃูƒุซุฑ ุญูˆู„ ุจู„ุฏูŠุŒ ูˆุนู† ุงู„ุฃู…ูˆุฑ ุงู„ุชูŠ ุชุญุฏุซ ููŠู‡ุง.
06:21
Every 10 years, we make a census in the United States.
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ูƒู„ 10 ุณู†ูˆุงุชุŒ ู†ู‚ูˆู… ุจุฅุฌุฑุงุก ุชุนุฏุงุฏ ุณูƒุงู† ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
06:25
We literally count people,
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ู†ู‚ูˆู… ุจุนุฏ ุงู„ู†ุงุณ ุญุฑููŠุงูŽุŒ
06:27
find out who lives where, what kind of jobs we've got,
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ู„ู…ุนุฑูุฉ ู…ู† ุงู„ุฐูŠ ูŠุนูŠุด ูˆ ุฃูŠู†ุŒ ุฃูŠ ู†ูˆุน ู…ู† ุงู„ูˆุธุงุฆู ู„ุฏูŠู†ุงุŒ
06:30
the language we speak at home.
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ุงู„ู„ุบุงุช ุงู„ุชูŠ ู†ุชุญุฏุซ ุจู‡ุง ููŠ ุจู„ุฏู†ุง.
06:31
And this is important stuff -- really important stuff.
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ูˆ ู‡ุฐุง ุดูŠุก ู…ู‡ู… ู„ู„ุบุงูŠุฉ.
06:34
But it doesn't really tell us who we are.
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ูˆ ู„ูƒู†ู‡ ู„ุง ูŠุนุทูŠู†ุง ููƒุฑุฉ ูƒุงููŠุฉ ุนู† ุฃู†ูุณู†ุง.
06:36
It doesn't tell us about our dreams and our aspirations.
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ูˆู„ุง ูŠุฎุจุฑู†ุง ุนู† ุฃุญู„ุงู…ู†ุง ูˆ ุชุทู„ุนุงุชู†ุง.
06:39
And so in 2010, I decided to make my own census.
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ู„ุฐู„ูƒ ููŠ ุนุงู… 2010 ู‚ุฑุฑุช ุฃู† ุฃู‚ูˆู… ุจุชุนุฏุงุฏูŠ ุงู„ุฎุงุต.
06:42
And I started looking for a corpus of data
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ูˆ ุจุฏุฃุช ุจุงู„ุจุญุซ ุนู† ุฌุฒุก ู…ู† ุงู„ุจูŠุงู†ุงุช
06:46
that had a lot of descriptions written by ordinary Americans.
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ุชุญุชูˆูŠ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุชูุงุตูŠู„ ูƒุชุจู‡ุง ุงู„ุฃู…ูŠุฑูƒูŠูŠู† ุงู„ุนุงุฏูŠูŠู†.
06:49
And it turns out
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ูˆุงุชุถุญ ู„ูŠ
06:50
that there is such a corpus of data
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ุฃู† ู‡ู†ุงูƒ ุจูŠุงู†ุงุช ุฅุญุตุงุฆูŠุฉ
06:52
that's just sitting there for the taking.
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ุฌุงู‡ุฒุฉ ูˆ ู…ู‹ุนุฏุฉ ูู‚ุท ู„ูŠุชู… ุฃุฎุฐู‡ุง.
06:54
It's called online dating.
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ุฅู†ู‡ุง ู…ูˆุงู‚ุน ุงู„ุชุนุงุฑู ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุฉ.
06:56
So in 2010, I joined 21 different online dating services,
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ู„ุฐู„ูƒ ููŠ ุนุงู… 2010 ุŒ ุฃู†ุถู…ู…ุช ุงู„ู‰ 21 ู…ูˆู‚ุน ุฎุฏู…ุงุช ุชุนุงุฑู ู…ุฎุชู„ูุŒ
07:01
as a gay man, a straight man, a gay woman and a straight woman,
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ูƒุฑุฌู„ ุดุงุฐ ุฌู†ุณูŠุงูŽ ุŒ ุฑุฌู„ ุณูˆูŠ ุฅู…ุฑุฃุฉ ุดุงุฐุฉ ูˆ ุฅู…ุฑุฃุฉ ุณูˆูŠุฉุŒ
07:04
in every zip code in America
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ููŠ ูƒู„ ุนู†ูˆุงู† ุจุฑูŠุฏูŠ ููŠ ุฃู…ุฑูŠูƒุง
07:06
and downloaded about 19 million people's dating profiles --
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ูˆ ุญู…ู„ุช ุญูˆุงู„ูŠ 19 ู…ู„ูŠูˆู† ู…ู„ู ุชุนุงุฑู ุดุฎุตูŠ
07:09
about 20 percent of the adult population of the United States.
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ุนู† ุญูˆุงู„ูŠ 20 ุจุงู„ู…ุงุฆุฉ ู…ู† ุงู„ุณูƒุงู† ุงู„ุจุงู„ุบูŠู† ู…ู† ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ.
07:13
I have obsessive-compulsive disorder.
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ุจุงู„ู†ุณุจุฉ ู„ูŠ ู„ุฏูŠ ู…ุฑุถ ุงู„ูˆุณูˆุงุณ ุงู„ู‚ู‡ุฑูŠ.
07:15
This is going to become really freaking obvious. Just go with me.
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ู‡ุฐุง ุณูŠุตุจุญ ู…ุฒุนุฌุง ุจุดูƒู„ ูˆุงุถุญ. ูู‚ุท ุณุงูŠุฑูˆู†ูŠ.
07:18
(Laughter)
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(ุถุญูƒ)
07:19
So what I did was I sorted all this stuff by zip code.
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ู‚ู…ุช ุจูุฑุฒ ูƒู„ ู‡ุฐู‡ ุงู„ุจูŠุงู†ุงุช ุจุงู„ุนู†ูˆุงู† ุงู„ุจุฑูŠุฏูŠ.
07:23
And I looked at word analysis.
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ูˆ ุฏู‚ู‚ุช ุงู„ุจูŠุงู†ุงุช ููŠ ู…ูุญู„ู„ ูƒู„ู…ุฉ.
07:25
These are some dating profiles from 2010
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ู‡ุฐู‡ ุจุนุถ ู…ู„ูุงุช ุงู„ุชุนุงุฑู ุงู„ุดุฎุตูŠ ู…ู† ุนุงู… 2010
07:28
with the word "lonely" highlighted.
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ูˆ ุงู„ู…ู…ู‘ูŠุฒุฉ ุจูƒู„ู…ุฉ "ูˆุญูŠุฏ"
07:30
If you look at these things topographically,
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ุฅุฐุง ู†ุธุฑู†ุง ู„ู‡ุฐู‡ ุงู„ู…ู„ูุงุช ุจุดูƒู„ ุทูˆุจูˆุบุฑุงููŠุŒ
07:33
if you imagine dark colors to light colors are more use of the word,
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ุฅุฐุง ุชุฎูŠู„ู†ุง ุงู„ุฃู„ูˆุงู† ุงู„ุฏุงูƒู†ุฉ ุนู„ู‰ ุงู„ุฃู„ูˆุงู† ุงู„ูุงุชุญุฉ
07:36
you can see that Appalachia is a pretty lonely place.
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ูŠู…ูƒู†ูƒ ุฃู† ุชุฑู‰ ุฃู† ุฃุจุงู„ุงุชุดูŠุง ู…ูƒุงู† ูˆุญูŠุฏ ุฌุฏุงูŽ.
07:41
You can also see that Nebraska ain't that funny.
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ูŠู…ูƒู†ูƒ ุฑุคูŠุฉ ุฃู† ู†ุจุฑุงุณูƒุง ู„ูŠุณ ุจุงู„ู…ูƒุงู† ุงู„ุจู‡ูŠุฌ.
07:48
This is the kinky map, so what this is showing you
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ู‡ุฐู‡ ุฎุฑูŠุทุฉ ุบุฑูŠุจุฉ ูู…ุง ูŠุธู‡ุฑ ู„ูƒ ู…ู† ุฎู„ุงู„ู‡ุง
07:54
is that the women in Alaska need to get together
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ุฃู† ุงู„ู†ุณุงุก ููŠ ุฃู„ุงุณูƒุง ุจุญุงุฌุฉ ุฃู† ูŠุฌุชู…ุนูˆุง
07:57
with the men in southern New Mexico,
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ู…ุน ุงู„ุฑุฌุงู„ ููŠ ุฌู†ูˆุจ ู†ูŠูˆ ู…ูƒุณูŠูƒูˆุŒ
07:58
and have a good time.
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ู„ู‚ุถุงุก ูˆู‚ุช ู…ู…ูŠุฒ.
08:00
And I have this at a pretty granular level,
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ู„ุฏูŠ ู‡ุฐุง ุนู„ู‰ ู…ุณุชูˆู‰ ู…ููุตู„ ุฌู…ูŠู„ ุฌุฏุงูŽุŒ
08:03
so I can tell you that the men in the eastern half of Long Island
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ู„ุฐู„ูƒ ุจุฅู…ูƒุงู†ูŠ ุฃู† ุฃู‚ูˆู„ ุฃู† ุงู„ุฑุฌุงู„ ููŠ ุงู„ุฌุฒุก ุงู„ุดุฑู‚ูŠ ู…ู† ู„ูˆู†ุบ ุงูŠู„ุงู†ุฏ
08:06
are way more interested in being spanked
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ุฃูƒุซุฑ ุงุณุชู…ุชุงุนุงูŽ ุฃู† ูŠุชู… ุชูˆุจูŠุฎู‡ู‡ู…
08:08
than men in the western half of Long Island.
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ุฃูƒุซุฑ ู…ู† ุงู„ุฑุฌุงู„ ููŠ ุงู„ุฌุฒุก ุงู„ุบุฑุจูŠ ู…ู† ู„ูˆู†ุบ ุขูŠู„ุงู†ุฏ.
08:11
This will be your one takeaway from this whole conference.
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ู‡ุฐุง ุณูŠูƒูˆู† ู„ุฅุจุนุงุฏูƒู… ู…ู† ู‡ุฐุง ุงู„ู…ุคุชู…ุฑ ูƒู„ู‡.
08:14
You're going to remember that fact for, like, 30 years.
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ุณุชุจู‚ู‰ ู‡ุฐู‡ ุงู„ุญู‚ูŠู‚ุฉ ุนุงู„ู‚ุฉ ุจุฃุฐู‡ุงู†ูƒู… ู„ู…ุฏุฉ ุชู‚ุงุฑุจ ุงู„30ุนุงู…ุงูŽ.
08:17
(Laughter)
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(ุถุญูƒ)
08:20
When you bring this down to a cartographic level,
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ูˆ ุนู†ุฏู…ุง ู†ุชุญูˆู„ ู…ู† ู‡ุฐุง ุฅู„ู‰ ู…ุณุชูˆู‰ ุฎุฑุงุฆุทูŠุŒ
ุจุฅู…ูƒุงู†ูƒ ุฑุณู… ุงู„ุฎุฑุงุฆุท ูˆ ุงู„ู‚ูŠุงู… ุจู†ูุณ ุงู„ุฎุฏุนุฉ ุงู„ุชูŠ ุนู…ู„ุชู‡ุง ุจุงู„ู…ุฎุทุทุงุช ุงู„ู†ุธุฑูŠุฉ.
08:23
you can make maps and do the same trick I was doing with the eye charts.
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08:26
You can replace the name of every city in the United States
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ุชุณุชุทูŠุน ุชุบูŠูŠุฑ ุงุณู… ุฃูŠ ู…ุฏูŠู†ุฉ ููŠ ุงู„ูˆู„ุงูŠุงุช ุงู„ู…ุชุญุฏุฉ
ุจูƒู„ู…ุงุช ูŠุณุชุนู…ู„ู‡ุง ุงู„ู†ุงุณ ููŠ ุชู„ูƒ ุงู„ู…ุฏูŠู†ุฉ ุฃูƒุซุฑ ู…ู† ุฃูŠ ู…ูƒุงู† ุขุฎุฑ.
08:29
with the word people use more in that city than anywhere else.
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ุฅุฐุง ุถุฑุจุช ู…ูˆุนุฏุงู‘ ู…ุน ุฃุญุฏู‡ู… ู…ู† ุณูŠุงุชู„ุŒ ูˆ ู‡ุฐุง ู…ู†ุทู‚ูŠ ู„ู„ุบุงูŠุฉ.
08:32
If you've ever dated anyone from Seattle, this makes perfect sense.
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08:35
You've got "pretty." You've got "heartbreak."
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ุณุชุฌุฏ "ุฌุฐุงุจ." ุณุชุฌุฏ"ุบุตุฉ."
08:38
You've got "gig." You've got "cigarette."
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ุณุชุฌุฏ "ุนุฑุจุฉ." ุณุชุฌุฏ"ุณูŠุฌุงุฑุฉ."
08:40
They play in a band and they smoke.
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ูŠุนุฒููˆู† ููŠ ูุฑู‚ุฉ ูˆ ูŠุฏุฎู†ูˆู†.
08:43
And right above that you can see "email."
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ูˆููŠ ุงู„ุฃุนู„ู‰ุŒุณุชุดุงู‡ุฏูˆู† "ุจุฑูŠุฏ ุฅู„ูƒุชุฑูˆู†ูŠ."
08:45
That's Redmond, Washington,
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ุชู„ูƒ ุฑูŠุฏู…ูˆู†ุฏุŒ ูˆุงุดู†ุทู†ุŒ
08:46
which is the headquarters of the Microsoft Corporation.
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ูˆ ู‡ูŠ ู…ู‚ุฑ ุดุฑูƒุฉ ู…ุงูŠูƒุฑูˆุณูˆูุช.
08:49
Some of these you can guess -- so, Los Angeles is "acting"
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ูŠู…ูƒู€ู‘ู†ูƒ ุชูˆู‚ุน ุจุนุถ ู…ู† ู‡ุฐุง-- ู„ุฐู„ูƒุŒู„ูˆุณ ุฃู†ุฌู„ูˆุณ ู‡ูŠ "ุงู„ุนู…ู„"
08:52
and San Francisco is "gay."
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ูˆุณุงู† ูุฑุงู†ุณูŠุณูƒูˆ "ู…ุซู„ูŠ ุงู„ุฌู†ุณ".
08:54
Some are a little bit more heartbreaking.
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ูˆ ุจุนุถู‡ุง ุงู„ุขุฎุฑ ุฃูƒุซุฑ ุชุฑุงุฌูŠุฏูŠุฉ.
08:56
In Baton Rouge, they talk about being curvy;
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ููŠ ุจุงุชูˆู† ุฑูˆุฌุŒ ูŠุชุญุฏุซูˆู† ุนู† ุฃู† ุชุตุจุญ ู…ุชุนุฑุฌุง;
08:58
downstream in New Orleans, they still talk about the flood.
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ููŠ ุงู„ู…ุตุจ ููŠ ู†ูŠูˆ ุฃูˆุฑู„ูŠุงู†ุฒุŒ ู„ุง ูŠุฒุงู„ ุงู„ุญุฏูŠุซ ุนู† ุงู„ููŠุถุงู†ุงุช.
09:01
Folks in the American capital will say they're interesting.
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ุงู„ู†ุงุณ ููŠ ุงู„ุนุงุตู…ุฉ ุงู„ุฃู…ูŠุฑูƒูŠุฉ ุณูŠู‚ูˆู„ูˆู† ุฃู†ู‡ู… ู…ุซูŠุฑูˆู† ู„ู„ุงู‡ุชู…ุงู….
09:03
People in Baltimore, Maryland, will say they're afraid.
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ุงู„ู†ุงุณ ููŠ ุจุงู„ุชูŠู…ูˆุฑุŒ ู…ูŠุฑูŠู„ุงู†ุฏุŒ ุณูŠู‚ูˆู„ูˆู† ุฃู†ู‡ู… ุฎุงุฆููˆู†.
09:06
This is New Jersey.
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ู‡ุฐู‡ ู†ูŠูˆ ุฌูŠุฑุณูŠ.
09:08
I grew up somewhere between "annoying" and "cynical."
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ู„ู‚ุฏ ู†ุดุฃุช ููŠ ู…ูƒุงู† ูŠุฌู…ุน ูƒูˆู†ู‡ "ู…ุฒุนุฌุง" ูˆ "ุณุงุฎุฑุง"
09:10
(Laughter) (Applause)
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(ุถุญูƒ)(ุชุตููŠู‚)
09:15
And New York City's number one word is "now,"
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ูˆู…ุฏูŠู†ุฉ ู†ูŠูˆูŠูˆุฑูƒ ุฑู‚ู… ูˆุงุญุฏ ููŠ ุงู„ุนุงู„ู… "ุงู„ุขู†"
09:17
as in, "Now I'm working as a waiter, but actually I'm an actor."
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ุญูŠุซ ุฃู†ู†ูŠ" ุฃุนู…ู„ ุงู„ุขู† ูƒู†ุงุฏู„ุŒ ูˆู„ูƒู†ู†ูŠ ูุนู„ูŠุงูŽ ู…ู…ุซู„"
09:21
(Laughter)
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(ุถุญูƒ)
09:22
Or, "Now I'm a professor of engineering at NYU, but actually I'm an artist."
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ุฃูˆ " ุฃู†ู†ูŠ ุงู„ุขู† ุฃุณุชุงุฐ ุงู„ู‡ู†ุฏุณุฉ ููŠ ุฌุงู…ุนุฉ ู†ูŠูˆูŠูˆุฑูƒุŒ ูˆู„ูƒู† ููŠ ุงู„ูˆุงู‚ุน ุฃู†ุง ูู†ุงู†".
09:26
If you go upstate, you see "dinosaur."
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ูˆุฅุฐุง ุฐู‡ุจุช ุดู…ุงู„ ุงู„ูˆู„ุงูŠุฉุŒุณุชุฑู‰ "ุฏูŠู†ุงุตูˆุฑ".
09:28
That's Syracuse.
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ุชู„ูƒ ู‡ูŠ ุณูŠุฑุงูƒูŠูˆุฒ.
09:29
The best place to eat in Syracuse, New York,
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ุฃูุถู„ ู…ูƒุงู† ู„ุชู†ุงูˆู„ ุงู„ุทุนุงู… ููŠ ุณูŠุฑุงูƒูŠูˆุฒุŒ ู†ูŠูˆูŠูˆุฑูƒุŒ
09:31
is a Hell's Angels barbecue joint called Dinosaur Barbecue.
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ู‡ูˆ ู…ุทุนู… ุดูˆุงุก ู…ู„ุงุฆูƒุฉ ุงู„ุฌุญูŠู… ูŠุฏุนู‰ ู…ุทุนู… ุดูˆุงุก ุงู„ุฏูŠู†ุงุตูˆุฑ.
09:34
That's where you would take somebody on a date.
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ูˆู‡ูˆ ุฃูุถู„ ู…ูƒุงู† ู„ู…ู‚ุงุจู„ุฉ ุดุฎุต ุนู„ู‰ ู…ูˆุนุฏ.
09:36
I live somewhere between "unconditional" and "midsummer," in Midtown Manhattan.
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ุฃุนูŠุด ููŠ ู…ูƒุงู†"ุบูŠุฑ ุฎุงุถุน ู„ู„ู‚ูˆุงุนุฏ" ูˆ"ู…ุชู‚ู„ุจ ุตูŠููŠุงูŽ"ุŒ ูˆุณุท ู…ุงู†ู‡ุงุชู†.
09:40
And this is gentrified North Brooklyn,
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ูˆู‡ุฐู‡ ู‡ูŠ ุงู„ุฃุฑุณุชู‚ุฑุงุทูŠุฉ ุดู…ุงู„ ุจุฑูˆูƒู„ูŠู†ุŒ
09:42
so you've got "DJ" and "glamorous" and "hipsters" and "urbane."
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ู‡ู†ุงูƒ ุณุชุฑู‰ "Dj" ูˆ"ุงู„ู†ุงุณ ุฐูˆูˆ ุงู„ุฌุงุฐุจูŠุฉ" ูˆ "ู…ุญุจูˆ ู…ูˆุณูŠู‚ู‰ ุงู„ุฌุงุฒ" ูˆ "ุงู„ู…ุฏู†ูŠ".
09:46
So that's maybe a more democratic portrait.
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ู„ู‡ุฐุง ู‡ุฐู‡ ู„ูˆุญุฉ ุฃูƒุซุฑ ุฏูŠู…ูˆู‚ุฑุงุทูŠุฉ.
09:48
And the idea was, what if we made red-state and blue-state maps
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ูˆ ูƒุงู†ุช ุงู„ููƒุฑุฉุŒู…ุงุฐุง ู„ูˆ ุนู…ู„ู†ุง ุฎุฑุงุฆุท ุจูˆู„ุงูŠุฉ ุญู…ุฑุงุก ูˆ ูˆู„ุงูŠุฉ ุฒุฑู‚ุงุก
09:51
based on what we want to do on a Friday night?
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ุจู†ุงุกูŽ ุนู„ู‰ ู…ุง ู†ุฑูŠุฏ ุงู„ู‚ูŠุงู… ุจู‡ ููŠ ู…ุณุงุก ุงู„ุฌู…ุนุฉุŸ
09:53
This is a self-portrait.
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ู‡ุฐู‡ ุตูˆุฑุฉ ุฐุงุชูŠุฉ.
09:55
This is based on my email,
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ู‡ุฐู‡ ุงุนุชู…ุงุฏุงูŽ ุนู„ู‰ ุจุฑูŠุฏูŠ ุงู„ุฅู„ูƒุชุฑูˆู†ูŠุŒ
09:57
about 500,000 emails sent over 20 years.
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ู…ู† ุญูˆุงู„ูŠ 500,000 ุฑุณุงู„ุฉ ุจุฑูŠุฏ ุฅู„ูƒุชุฑูˆู†ูŠ ุฃุฑุณู„ุชู‡ุง ููŠ 20ุนุงู…ุงูŽ.
10:00
You can think of this as a quantified selfie.
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ูŠู…ูƒู†ูƒ ุงู„ุชููƒูŠุฑ ููŠ ู‡ุฐู‡ ุนู„ู‰ ุฃู†ู‡ุง ุตูˆุฑุฉ ุดุฎุตูŠุฉ ูƒู…ูŠุงูŽ.
10:03
So what I'm doing is running a physics equation
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ู„ุฐู„ูƒ ู…ุง ุฃู‚ูˆู… ุจู‡ ู‡ูˆ ุฅุฌุฑุงุก ู…ุนุงุฏู„ุฉ ููŠุฒูŠุงุฆูŠุฉ
10:06
based on my personal data.
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ุจู†ุงุกูŽ ุนู„ู‰ ุจูŠุงู†ุงุชูŠ ุงู„ุดุฎุตูŠุฉ.
10:07
You have to imagine everybody I've ever corresponded with.
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ูŠุฌุจ ุฃู† ุชุชุตูˆุฑ ูƒู„ ุดุฎุต ุชู‚ุงุจู„ุช ู…ุนู‡.
10:10
It started out in the middle and it exploded with a big bang.
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ุจุฏุฃุช ุจู‡ุง ููŠ ุงู„ู…ู†ุชุตู ูˆุงู†ูุฌุฑุช ู…ุน ุงู„ุงู†ูุฌุงุฑ ุงู„ุนุธูŠู….
10:13
And everybody has gravity to one another,
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ูˆ ูƒู„ ุฃุญุฏ ู„ู‡ ุฃู‡ู…ูŠุฉ ุนู„ู‰ ุงู„ุขุฎุฑุŒ
10:15
gravity based on how much they've been emailing,
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ุงู„ุฃู‡ู…ูŠุฉ ุชุนุชู…ุฏ ุนู„ู‰ ูƒู…ูŠุฉ ุชุฑุงุณู„ูŠ ู…ุนู‡ู… ุฅู„ูƒุชุฑูˆู†ูŠุงุŒ
10:18
who they've been emailing with.
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ูˆู…ู† ุงู„ู„ุฐูŠู† ุชุฑุงุณู„ุช ู…ุนู‡ู… ุฅู„ูƒุชุฑูˆู†ูŠุงูŽุŒ
10:19
And it also does sentimental analysis,
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ูˆ ู‡ูŠ ุชู‚ูˆู… ุจุชุญู„ูŠู„ ุดุนูˆุฑูŠ ุงูŠุถุงูŽุŒ
10:21
so if I say "I love you," you're heavier to me.
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ู„ุฐู„ูƒ ุฅุฐุง ู‚ู„ุช "ุฃุญุจูƒ" ูุฅุฐุงูŽ ุฃู†ุช ุฃู‡ู… ุจุงู„ู†ุณุจุฉ ู„ูŠ.
10:23
And you attract to my email addresses in the middle,
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ูˆ ุฃู†ุช ู†ุชุฌุฐุจ ู„ุนู†ูˆุงู† ุงู„ุฅูŠู…ูŠู„ ุจูˆุณุท ุงู„ุนู†ุงูˆูŠู†ุŒ
10:26
which act like mainline stars.
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ูˆ ุงู„ุฐูŠ ูŠุจุฏูˆ ูƒุงู„ู†ุฌูˆู… ุงู„ุฑุฆูŠุณูŠุฉ.
10:28
And all the names are handwritten.
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ูˆุฌู…ูŠุน ุงู„ุฃุณู…ุงุก ู…ูƒุชูˆุจุฉ ุจุฎุท ุงู„ูŠุฏ.
10:30
Sometimes you do this data and this work with real-time data
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ุฃุญูŠุงู†ุงูŽ ุชู‚ูˆู… ุจุนู…ู„ ู‡ุฐู‡ ุงู„ุจูŠุงู†ุงุช ูˆู‡ุฐุง ุงู„ุนู…ู„ ูƒุญู‚ุงุฆู‚ ูˆู‚ุช ุญู‚ูŠู‚ูŠ
10:34
to illuminate a specific problem in a specific city.
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ู„ุชุณู„ูŠุท ุงู„ุถูˆุก ุนู„ู‰ ู…ุดูƒู„ุฉ ู…ุนูŠู†ุฉ ููŠ ู…ุฏูŠู†ุฉ ู…ุนูŠู†ุฉ.
10:38
This is a Walther PPK 9mm semiautomatic handgun
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ู‡ุฐุง "ูˆุงู„ุฐุฑ ุจูŠ ุจูŠ ูƒ 9ู…ูŠู„ูŠู…ูŠุชุฑ" ู…ุณุฏุณ ุดุจู‡ ุฃูˆุชูˆู…ุงุชูŠูƒูŠ
10:40
that was used in a shooting in the French Quarter of New Orleans
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ุงู„ุฐูŠ ุชู… ุงุณุชุฎุฏุงู…ู‡ ููŠ ุงุทู„ุงู‚ ู†ุงุฑ ููŠ ุงู„ุญูŠ ุงู„ูุฑู†ุณูŠ ููŠ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒ
10:43
about two years ago on Valentine's Day in an argument over parking.
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ู‚ุจู„ ู†ุญูˆ ุนุงู…ูŠู† ููŠ ุนูŠุฏ ุงู„ุญุจ ููŠ ุฎู„ุงู ุญูˆู„ ู…ูˆู‚ู ุณูŠุงุฑุฉ.
10:47
Those are my cigarettes.
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ุชู„ูƒ ู‡ูŠ ุณุฌุงุฆุฑูŠ.
10:48
This is the house where the shooting took place.
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ู‡ุฐุง ู‡ูˆ ุงู„ู…ู†ุฒู„ ุงู„ุฐูŠ ุชู… ููŠู‡ ุฅุทู„ุงู‚ ุงู„ู†ุงุฑ.
10:50
This project involved a little bit of engineering.
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ุงุญุชูˆู‰ ุงู„ู…ุดุฑูˆุน ุนู„ู‰ ุงู„ู‚ู„ูŠู„ ู…ู† ุงู„ุฌุงู†ุจ ุงู„ู‡ู†ุฏุณูŠ.
10:53
I've got a bike chain rigged up as a cam shaft,
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ุญุตู„ุช ุนู„ู‰ ุณู„ุณู„ุฉ ุฏุฑุงุฌุฉ ุชู… ุชุฑูƒูŠุจู‡ุง ูƒู…ุญูˆุฑ
10:55
with a computer driving it.
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ูŠุชู… ู‚ูŠุงุฏุชู‡ุง ุจูƒู…ุจูŠูˆุชุฑ.
10:56
That computer and the mechanism are buried in a box.
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ุฐุงูƒ ุงู„ุญุงุณูˆุจ ูˆ ุงู„ุชู‚ู†ูŠุฉ ุชู… ูˆุถุนู‡ุง ููŠ ุตู†ุฏูˆู‚ุŒ
10:59
The gun's on top welded to a steel plate.
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ุงู„ุณู„ุงุญ ููŠ ุงู„ู…ู‚ุฏู…ุฉ ุชู… ู„ุญู…ู‡ ููŠ ู„ูˆุญ ุตู„ุจ.
11:01
There's a wire going through to the trigger,
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ูˆูŠูˆุฌุฏ ุณู„ูƒ ุฐุงู‡ุจ ุญุชู‰ ุงู„ุฒู†ุงุฏุŒ
11:04
and the computer in the box is online.
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ูˆ ุงู„ุญุงุณูˆุจ ููŠ ุงู„ุตู†ุฏูˆู‚ ูˆ ู…ุชุตู„ ุจุงู„ุฃู†ุชุฑู†ุช.
11:06
It's listening to the 911 feed of the New Orleans Police Department,
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ุฅู†ู‡ ูŠุณุชู…ุน ุฅู„ู‰ ุชุบุฐูŠุฉ ุฅุฐุงุนุฉ 911 ู…ู† ู‚ุณู… ุดุฑุทุฉ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒุŒ
11:09
so that anytime there's a shooting reported in New Orleans,
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ุญูŠุซ ุฃู†ู‡ ููŠ ุฃูŠ ูˆู‚ุช ูŠูุถุจุท ุฅุทู„ุงู‚ ู†ุงุฑ ููŠ ู†ูŠูˆ ุฃูˆุฑู„ูŠุงู†ุฒุŒ
11:12
(Gunshot sound)
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(ุตูˆุช ุทู„ู‚ุงุช ุงู„ุฑุตุงุต)
11:13
the gun fires.
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ุงู„ุณู„ุงุญ ูŠุทู„ู‚.
11:15
Now, there's a blank, so there's no bullet.
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ุงู„ุขู†ุŒู‡ู†ุงูƒ ุทู„ู‚ุฉ ูุงุฑุบุฉุŒ ุฅุฐุงูŽ ู„ุง ูŠูˆุฌุฏ ุฑุตุงุต.
11:18
There's big light, big noise
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ูŠูˆุฌุฏ ุถูˆุก ูƒุจูŠุฑุŒ ุถุฌุฉ ูƒุจูŠุฑุฉ
11:20
and most importantly, there's a casing.
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ูˆุงู„ุฃู‡ู… ู…ู† ุฐู„ูƒุŒ ู‡ู†ุงูƒ ุชุณุฌูŠู„ ุญุงู„ุงุช.
11:22
There's about five shootings a day in New Orleans,
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ุญูˆุงู„ูŠ ุฎู…ุณุฉ ุญุงู„ุงุช ุฅุทู„ุงู‚ ุงู„ู†ุงุฑ ููŠ ุงู„ูŠูˆู… ููŠ ู†ูŠูˆ ุงูˆุฑู„ูŠุงู†ุฒุŒ
11:24
so over the four months this piece was installed,
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ุชู… ุชุซุจูŠุช ู‡ุฐู‡ ุงู„ู‚ุทุนุฉ ุนู„ู‰ ู…ุฏู‰ ุฃุฑุจุนุฉ ุฃุดู‡ุฑุŒ
11:27
the case filled up with bullets.
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ุงู„ุตู†ุฏูˆู‚ ู…ูู„ูŠุก ุจูˆุงุจู„ ู…ู† ุงู„ุฑุตุงุต.
11:29
You guys know what this is -- you call this "data visualization."
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ุฃู†ุชู… ูŠุง ุดุจุงุจ ุชุนุฑููˆู† ู…ุงู‡ุฐุง-- ูŠุทู„ู‚ ุนู„ูŠู‡ ุงุณู… "ุชุตูˆูŠุฑ ุงู„ุจูŠุงู†ุงุช."
11:34
When you do it right, it's illuminating.
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ุนู†ุฏู…ุง ุชู‚ูˆู… ุจู‡ ุจุดูƒู„ ุตุญูŠุญุŒ ูŠุณู„ุท ุงู„ุถูˆุก.
11:36
When you do it wrong, it's anesthetizing.
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ูˆ ุนู†ุฏู…ุง ุชู‚ูˆู… ุจู‡ ุจุดูƒู„ ุฎุงุทุฆ ุชู‚ูˆู… ุจุงู„ุชุฎุฏูŠุฑ.
11:39
It reduces people to numbers.
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ูู‡ูˆ ูŠุฎุชุฒู„ ุงู„ู†ุงุณ ููŠ ุฃุฑู‚ุงู….
11:41
So watch out.
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ู„ุฐู„ูƒ ุงู†ุชุจู‡ูˆุง.
11:44
One last piece for you.
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ุนูŠู†ุฉ ุฃุฎูŠุฑุฉ ู„ูƒู….
11:46
I spent the last summer as the artist in residence
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ู‚ุถูŠุช ุงู„ุตูŠู ุงู„ู…ุงุถูŠ ูƒูู†ุงู† ููŠ ู…ุณูƒู†
11:49
for Times Square.
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ู„ู„ุชุงูŠู…ุฒ ุณูƒูˆูŠุฑ.
11:50
And Times Square in New York is literally the crossroads of the world.
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ูˆุชุงูŠู…ุฒ ุณูƒูˆูŠุฑ ููŠ ู†ูŠูˆูŠูˆุฑูƒ ู‡ูˆ ุญุฑููŠุง ู…ู„ุชู‚ู‰ ู„ูƒู„ ุงุงู„ุนุงู„ู….
11:54
One of the things people don't notice about it
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ูˆุงุญุฏ ู…ู† ุงู„ุงุดูŠุงุก ุงู„ุชูŠ ู„ุง ูŠู„ุงุญุธู‡ุง ุงู„ู†ุงุณ ุนู†ู‡
11:56
is it's the most Instagrammed place on Earth.
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ุฃู†ู‡ ุงู„ู…ูƒุงู† ุงู„ุฃูƒุซุฑ ุชูˆุงุฌุฏุงูŽ ุนู„ู‰ ุฅู†ุณุชุงุฌุฑุงู… ุนู„ู‰ ุงู„ุฃุฑุถ.
11:59
About every five seconds, someone commits a selfie
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ููŠ ูƒู„ ุฎู…ุณ ุซูˆุงู†ูŠ ู‡ู†ุงูƒ ุดุฎุต ูŠุตูˆุฑ ุณูŠู„ููŠ ู„ู‡
12:02
in Times Square.
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ููŠ ุชุงูŠู…ุฒ ุณูƒูˆูŠุฑ.
12:04
That's 17,000 a day, and I have them all.
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ู‡ู†ุงูƒ ุญูˆุงู„ูŠ 17,000 ููŠ ุงู„ูŠูˆู…ุŒ ูˆุฃู†ุง ุฃู…ู„ูƒู‡ู… ูƒู„ู‡ู….
12:07
(Laughter)
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(ุถุญูƒ)
12:08
These are some of them with their eyes centered.
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ูˆ ู‡ู†ุง ุจุนุถ ู…ู†ู‡ุง ู…ุน ุชุฑูƒูŠุฒ ุนู„ู‰ ู…ุฑูƒุฒ ุงู„ุนูŠู†.
12:11
Every civilization,
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ูƒู„ ุญุถุงุฑุฉุŒ
12:12
will use the maximum level of technology available to make art.
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ุณูˆู ุชุณุชุฎุฏู… ุงู„ุญุฏ ุงู„ุฃู‚ุตู‰ ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุงู„ู…ุชุงุญุฉ ู„ุฎู„ู‚ ูู†.
12:15
And it's the responsibility of the artist to ask questions
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ูˆู…ุณุคูˆู„ูŠุฉ ุงู„ูู†ุงู† ู‡ูŠ ุฃู† ูŠุณุฃู„ ุฃุณุฆู„ุฉ
12:17
about what that technology means
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ุญูˆู„ ู…ุง ุชุนู†ูŠ ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง.
12:19
and how it reflects our culture.
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ูˆูƒูŠู ุชู†ุนูƒุณ ุนู„ู‰ ุซู‚ุงูุชู†ุง.
12:21
So I leave you with this: we're more than numbers.
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ู„ุฐุง ุณุฃุชุฑูƒูƒู… ู…ุน ู‡ุฐุง: ู†ุญู† ุฃูƒุซุฑ ู…ู† ู…ุฌุฑุฏ ุฃุฑู‚ุงู….
12:24
We're people, and we have dreams and ideas.
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ู†ุญู† ุจุดุฑ ูˆ ู„ุฏูŠู†ุง ุฃุญู„ุงู… ูˆ ุฃููƒุงุฑ.
12:26
And reducing us to statistics is something that's done
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ูˆ ุชู‚ู„ูŠุตู†ุง ู„ู…ุฌุฑุฏ ุฃุญุตุงุกุงุช ู‡ูˆ ุฃู…ุฑุญุงุตู„
12:29
at our peril.
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ูŠุนุฑุถู†ุง ู„ู„ุฎุทุฑ.
12:30
Thank you very much.
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ุดูƒุฑุงูŽ ุฌุฒูŠู„ุงูŽ.
12:31
(Applause)
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(ุชุตููŠู‚)
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

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