How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck

422,782 views ・ 2017-06-01

TED-Ed


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譯者: Szu-Wen Kung 審譯者: Helen Chang
00:06
In a Moment of Vision...
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【靈光乍現……】
00:12
It's the 1930s, San Francisco.
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1930 年,舊金山。
00:15
Joseph B. Friedman and his young daughter Judith
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喬瑟夫 B. 佛洛曼 和他的小女兒茱蒂絲
00:17
are sitting at the counter in a soda parlor.
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坐在一間冷飲店的吧檯上。
00:20
Judith has just ordered a milkshake.
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茱蒂絲剛點了一杯奶昔。
00:23
Vanilla or strawberry, we may never know.
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是香草或草莓口味,我們不得而知。
00:26
When the milkshake arrives, Joseph watches as little Judith struggles.
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飲料來後,喬瑟夫看著 小喬伊斯奮力掙扎。
00:30
Seated on the parlor stool,
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她坐在吧檯的高腳椅上,
無法碰到那支伸出奶昔的吸管頂部。
00:32
she is unable to reach the mouth of the striped paper straw
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00:34
protruding from her shake.
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00:37
Joseph, in a moment of vision, modifies Judith's straw.
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喬瑟夫靈光乍現, 改造茱蒂絲的吸管。
00:42
He inserts a screw into one end,
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他把一根螺絲釘塞入吸管的一端,
00:44
and using a piece of dental floss,
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接著用一條牙線
00:45
crushes the paper between the threads of the screw
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沿著螺絲釘的螺旋紋路 纏繞按壓吸管,
00:49
creating a series of tiny equidistant corrugations.
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形成一串小型等距的波紋,
00:53
After removing the screw,
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螺絲釘取出後,
00:54
the straw is able to bend over the side of the glass
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便能輕易把吸管折彎到杯緣,
00:57
and Judith is able to savor her milkshake.
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茱蒂絲總算能享用奶昔。
01:00
Joseph initially markets the new flexible straw
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喬瑟夫先將這款新型可彎曲的吸管
01:03
to hospitals to help patients drink while reclining,
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行銷至醫院,協助半躺的病人飲用。
01:06
but eventually, with the marketing and business savvy from his sister Betty,
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但最終在喬瑟夫 精通生意的妹妹行銷下,
01:10
the bendy straw becomes a beloved utensil of every child
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可彎曲吸管從此成為 每位孩童最愛的餐具,
01:15
and a regular household item.
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也成為家庭中常見的生活用品。
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