What is a gift economy? - Alex Gendler

469,477 views ・ 2014-12-23

TED-Ed


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翻译人员: Helen Zhang 校对人员: Ke Ding
00:06
This holiday season,
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这个假期,
00:07
people around the world will give and receive presents.
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世界各地的人们都将送出或收到礼物。
00:10
You might even get a knitted sweater from an aunt.
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你甚至可能从某个姨妈那里 得到一件针织毛衫。
00:13
But what if instead of saying "thanks" before consigning it to the closet,
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但如果除了把它放进衣柜 并说声“谢谢”之外,
00:17
the polite response expected from you
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对方所期待的礼貌回应
00:19
was to show up to her house in a week with a better gift?
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是你在一周内带着更好的礼物回访她呢?
00:22
Or to vote for her in the town election?
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或者在镇选举中投票给她?
00:25
Or let her adopt your firstborn child?
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又或者是让她收养你的长子?
00:28
All of these things might not sound so strange
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如果你身处于“礼物经济”中,
00:30
if you are involved in a gift economy.
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这些事情听起来就不足为怪了。
00:34
This phrase might seem contradictory.
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这话听起来似乎自相矛盾,
00:36
After all, isn't a gift given for free?
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毕竟,哪有礼物是白给的?
00:39
But in a gift economy, gifts given without explicit conditions
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但是在“礼物经济“”中,除特殊情况外,
00:42
are used to foster a system of social ties and obligations.
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馈赠礼物是被用来促进社会关系与责任的。
00:47
While the market economies we know are formed by relationships
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正如我们所知道的,市场经济基于
00:50
between the things being traded,
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物物交换之间的关系而形成,
00:52
a gift economy consists of the relationships
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礼物经济则是由相互交换礼物的
00:54
between the people doing the trading.
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人之间的关系所构成的。
00:57
Gift economies have existed throughout human history.
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礼物经济在人类历史中由来已久。
01:00
The first studies of the concept
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关于此概念最初的研究
01:02
came from anthropologists Bronislaw Malinowski and Marcel Mauss
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来自于人类学家马林诺夫斯基以及莫斯
01:06
who describe the natives of the Trobriand islands
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所描述的特罗布里恩群岛的原住民
01:09
making dangerous canoe journeys across miles of ocean
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驾独木舟在充满危险的海洋中穿越数里
01:12
to exchange shell necklaces and arm bands.
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只为交换贝壳项链和臂带。
01:15
The items traded through this process, known as the kula ring,
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在这一过程中所交易的物品被称为“库拉环”,
01:18
have no practical use,
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库拉环本身没有实际用途,
01:20
but derive importance from their original owners
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但从其原主人那里获得了重要价值
01:23
and carry an obligation to continue the exchange.
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并带有契约性,象征交易的持续进行。
01:27
Other gift economies may involve useful items,
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其它的礼物经济或许包含有用的物品,
01:29
such as the potlatch feast of the Pacific Northwest,
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例如在太平洋西北部的冬季赠礼节盛宴上 (美洲印第安人冬季的一个节日),
01:32
where chiefs compete for prestige by giving away livestock and blankets.
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首领们以赠送牲口与毛毯的方式 来较量各自的威望。
01:37
We might say that instead of accumulating material wealth,
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我们或许认为, 与其说这是物质财富的积累,
01:40
participants in a gift economy use it to accumulate social wealth.
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不如说是礼物经济的参与者们 用这样的方式来积累社会财富。
01:45
Though some instances of gift economies may resemble barter,
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虽然在某些情况下, 礼物经济可能类似于物物交换,
01:48
the difference is that the original gift is given without any preconditions
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但和物物交换不同的是, 礼物经济中礼物的馈赠是没有任何前提条件
01:53
or haggling.
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或争议的。
01:54
Instead, the social norm of reciprocity
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相反地,互惠主义的社会规范
01:56
obligates recipients to voluntarily return the favor.
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使得收礼人自愿回馈送礼人的好意。
02:01
But the rules for how and when to do so vary between cultures,
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但是如何回馈和何时回馈 在不同的文化情境中又各不相同,
02:05
and the return on a gift can take many forms.
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同样,回礼也有不同的方式。
02:08
A powerful chief giving livestock to a poor man
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一位强大的首领将牲口给予一个穷人
02:11
may not expect goods in return,
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或许不指望回馈礼物,
02:14
but gains social prestige at the debtor's expense.
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但希望以债务人的支出来获得社会声望。
02:17
And among the Toraja people of Indonesia,
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印度尼西亚的托拉嘉人则会
02:19
the status gained from gift ceremonies even determines land ownership.
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通过赠礼的仪式获得地位 甚至决定着土地所有权。
02:24
The key is to keep the gift cycle going,
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(礼物经济的)关键是保持赠礼的循环继续,
02:27
with someone always indebted to someone else.
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使得总有某个人受惠于另一个人。
02:29
Repaying a gift immediately,
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立即回礼,
02:31
or with something of exactly equal value,
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或者回完全等价的礼物,
02:33
may be read as ending the social relationship.
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被认为是彼此间社会关系的终结。
02:37
So, are gift economies exclusive to small-scale societies
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那么,礼物经济只专属于在工业化世界
02:40
outside the industrialized world?
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以外的小范围社会吗?
02:42
Not quite.
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不完全是这样。
02:44
For one thing, even in these cultures,
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首先,即使在这些文化情境中,
02:46
gift economies function alongside a market system for other exchanges.
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礼物经济与其它交换市场体系并肩而行。
02:50
And when we think about it,
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02:51
parts of our own societies work in similar ways.
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细想一下,
我们自己社会的某些部分 也以类似的方式运行着。
02:55
Communal spaces, such as Burning Man,
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公共场所的活动,如火烧人狂欢节,
02:57
operate as a mix of barter and a gift economy,
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是一个物物交换和礼物交换的综合性活动,
03:00
where selling things for money is strictly taboo.
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在那里,卖东西换钱是被严格禁止的。
03:03
In art and technology,
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在艺术与技术领域中,
03:05
gift economies are emerging as an alternative to intellectual property
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礼物经济是一种知识产权的替代。
03:08
where artists,
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艺术家,
03:09
musicians,
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音乐家,
03:11
and open-source developers
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以及开放源码开发者
03:12
distribute their creative works, not for financial profit,
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免费分发他们创作的作品, 不图经济利益,
03:15
but to raise their social profile or establish their community role.
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只为提升他们的知名度 以及建立他们的社会角色。
03:19
And even potluck dinners and holiday gift traditions
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即便在聚餐和节日互送礼物的传统中
03:22
involve some degree of reciprocity and social norms.
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也含有某种程度的互惠主义和社会规范。
03:26
We might wonder if a gift is truly a gift
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我们可能想知道一份礼物 是否真是一份礼物,
03:28
if it comes with obligations or involves some social pay off.
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还是来自债务或涉及社交回报。
03:32
But this is missing the point.
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然而,这偏离重点了。
03:34
Our idea of a free gift without social obligations
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只有我们按市场定义来思考,
03:37
prevails only if we already think of everything in market terms.
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我们不掺杂社交债务的 免费礼物的概念才能盛行。
03:41
And in a commericalized world,
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在一个商业化的世界里,
03:43
the idea of strengthening bonds through giving and reciprocity
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不管你身处何地, 通过赠予和互惠来加强纽带关系
03:46
may not be such a bad thing, wherever you may live.
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或许并不是一件坏事。
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