The surprising solution to ocean plastic | David Katz

738,534 views ・ 2018-02-16

TED


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譯者: Lilian Chiu 審譯者: NAN-KUN WU
00:12
We've had it all wrong.
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我們完全搞錯了。
00:16
Everybody.
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各位。
00:17
We've had it all wrong.
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我們完全搞錯了。
00:20
The very last thing we need to do
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我們最不得已才要做的事
00:23
is clean the ocean.
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是清理海洋。
00:26
Very last.
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最不得已的。
00:28
Yeah, there is a garbage truck of plastic
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是的,有載著塑膠的垃圾車
00:32
entering the ocean
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向海洋傾倒,
每一天的
00:34
every minute
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00:35
of every hour of every day.
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每小時每分鐘都有。
00:39
And countless birds and animals
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數不清的鳥類和動物
00:41
are dying just from encountering plastic.
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僅僅因為遇到塑膠就死亡。
00:46
We are experiencing the fastest rate of extinction ever,
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我們正在經歷史上最快速的絕種,
00:50
and plastic is in the food chain.
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而塑膠是食物鏈的一環。
00:53
And I'm still here, standing in front of you,
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而我仍然在這裡 站在各位面前告訴你們,
00:55
telling you the very last thing we need to do
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我們最不得已才要做的事
00:59
is clean the ocean.
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是清理海洋。
01:01
Very last.
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最不得已的。
01:05
If you were to walk into a kitchen,
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如果你走進一間廚房,
01:08
sink overflowing,
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水槽已經滿溢,
01:10
water spilling all over the floor,
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水灑得滿地都是,
01:12
soaking into the walls,
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讓牆壁濕透了,
01:14
you had to think fast, you're going to panic;
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你得要快速思考,你很驚慌;
01:17
you've got a bucket, a mop or a plunger.
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你有一個桶子、一支拖把、 一支通水吸把。
01:20
What do you do first?
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你會先做什麼?
01:23
Why don't we turn off the tap?
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為什麼不先把水龍頭關了?
01:26
It would be pointless to mop
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拖地、通水管,
01:28
or plunge or scoop up the water
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或把水舀出來是沒意義的,
01:31
if we don't turn off the tap first.
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除非我們先把水龍頭關掉。
01:35
Why aren't we doing the same for the ocean?
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對於海洋,我們為何不這樣做?
01:38
Even if the Ocean Cleanup project,
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即使是「海洋清理」計畫、
01:43
beach plastic recycling programs
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海灘塑膠回收方案,
01:47
or any well-meaning
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或任何善心的海洋塑膠公司
01:50
ocean plastic company
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01:53
was a hundred percent successful,
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能夠做到百分之百成功,
01:56
it would still be too little, too late.
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這貢獻還是太渺小、太遲了。
02:01
We're trending to produce over 300 million ton
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我們的趨勢是今年 會產生出三億噸的塑膠。
02:05
of plastic this year.
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02:09
Roughly eight million ton
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大約有八百萬噸塑膠
02:12
are racing to flow into the ocean
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在全速流入海洋中,
02:14
to join the estimated 150 million ton already there.
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去加入已經在海洋裡的塑膠, 估計有一億五千萬噸。
02:21
Reportedly, 80 percent of ocean plastic
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據報導,海洋塑膠有 80%
02:26
is coming from those countries that have extreme poverty.
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是來自極度貧窮的那些國家。
02:31
And if you live in the grips of poverty
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如果你的生活十分貧窮,
02:34
concerned, always, about food
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總是要擔心食物、
02:38
or shelter
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避風遮雨的地方
02:40
or a sense of security,
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或安全感,
02:43
recycling --
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那麼回收
02:45
it's beyond your realm of imagination.
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完全在你想像之外。
02:50
And that is exactly why
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那正是為什麼
02:54
I created the Plastic Bank.
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我創立了「塑膠銀行」。
02:58
We are the world's largest chain of stores
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我們是世界上為赤貧者 開設的最大連鎖店,
03:00
for the ultra-poor,
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03:04
where everything in the store is available to be purchased
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店中的所有商品,
都可以用塑膠垃圾購買。
03:07
using plastic garbage.
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03:09
Everything.
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所有商品。
03:11
School tuition.
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學費、
03:13
Medical insurance.
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醫療保險、
03:15
Wi-Fi, cell phone minutes, power.
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無線網路、手機通話時間、電力。
03:18
Sustainable cooking fuel, high-efficiency stoves.
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永續的作菜用燃料、高效能爐子。
03:23
And we keep wanting to add everything else
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我們不斷想要納入其他東西,
03:25
that the world may need and can't afford.
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世界可能需要卻負擔不起的東西。
03:32
Our chain of stores in Haiti are more like community centers,
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我們在海地的連鎖商店, 比較像是社區中心,
03:38
where one of our collectors,
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我們的收集者之一,
03:40
Lise Nasis,
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莉西納希絲,
03:43
has the opportunity to earn a living
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有機會靠自己謀生,
03:46
by collecting material from door to door,
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她挨家挨戶收集材料,
03:49
from the streets,
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到街上撿拾,
03:51
from business to business.
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去各企業回收。
03:54
And at the end of her day, she gets to bring the material back to us,
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在每天結束時,她把 這些材料帶回來給我們,
03:58
where we weigh it, we check it for quality,
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我們會秤重,確認品質,
04:00
and we transfer the value into her account.
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然後把相應的價值 轉帳到她的帳戶中。
04:07
Lise now has a steady,
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莉西現在有穩定、
04:10
reliable source of income.
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可靠的收入來源,
04:14
And that value we transfer into an online account for her.
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是我們轉到她線上帳戶裏頭的。
04:19
And because it's a savings account, it becomes an asset
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因為是儲蓄帳戶,它成了資產,
04:23
that she can borrow against.
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她可以用來借錢。
04:25
And because it's online,
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且因為是線上的帳戶,
04:29
she has security against robbery,
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能安全不會被搶劫,
04:32
and I think more importantly,
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並且我認為更重要的是
04:35
she has a new sense of worth.
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她有了新的價值感。
04:37
And even the plastic
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即使塑膠
04:39
has a new sense of value.
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也有了新的價值。
04:45
Hm.
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嗯。
04:48
And that plastic we collect,
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我們收集塑膠,
04:51
and we add value to,
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我們把價值加上去,
04:56
we sort it,
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我們將之分類,
04:58
we remove labels,
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我們除去標籤,
05:00
we remove caps.
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我們除去蓋子。
05:04
We either shred it
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我們甚至將之切碎,
05:06
or we pack it into bales and get it ready for export.
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或是打包成一大包,準備出口。
05:12
Now, it's no different than walking over acres of diamonds.
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這和走過一片鑽石地沒有什麼差別。
05:17
If Lise was to walk over acres of diamonds
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如果莉西走過一片鑽石地,
05:19
but there was no store, no bank,
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但沒有商店、沒有銀行、
05:21
no way to use the diamonds, no way to exchange them,
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沒有可以使用、交易鑽石的方式,
05:25
they'd be worthless, too.
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那麼鑽石也沒有價值。
05:29
And Lise was widowed
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莉西的先生過世了,
05:32
after the 2010 Haitian earthquake,
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死於 2010 年的海地地震,
05:35
left homeless without an income.
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之後她無家可歸也沒有收入。
05:37
And as a result of the program,
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因為這項計畫,
05:40
Lise can afford her two daughters' school tuition
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莉西能負擔得起兩個女兒的學費
05:43
and uniforms.
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以及制服。
05:46
Now, that plastic
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那些塑膠會被我們賣掉。
05:49
we sell.
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05:53
We sell it to suppliers of great brands
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被我們賣給像馬莎百貨之類 大品牌的供應商,
05:56
like Marks and Spencer,
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05:57
who have commissioned the use of social plastic
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他們被委以將社會塑膠
06:01
in their products.
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用在他們的產品中。
06:04
Or like Henkel,
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或像漢高公司,
06:06
the German consumer-goods company,
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它是一間德國的消費品公司,
06:09
who are using social plastic directly into their manufacturing.
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他們在製造過程直接使用社會塑膠。
06:13
We've closed the loop
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我們已完封了循環經濟的迴圈。
06:16
in the circular economy.
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06:20
Now buy shampoo
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現在,去買洗髮精
06:23
or laundry detergent
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或衣服洗滌劑,
06:24
that has social plastic packaging,
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且是用社會塑膠包裝的,
06:28
and you are indirectly contributing
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那麼你就間接做出貢獻,
06:30
to the extraction of plastic from ocean-bound waterways
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協助將塑膠從與流向海的水路取出,
06:34
and alleviating poverty
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同時也協助減少貧困。
06:36
at the same time.
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06:39
And that model
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而那個模型
06:41
is completely replicable.
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是完全可以複製的。
06:44
In São Paulo,
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在聖保羅,
06:46
a church sermon encourages parishioners
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有場教堂佈道鼓勵教區居民
06:48
to not just bring offering on Sunday,
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在星期日不只帶來貢品,
06:50
but the recycling, too.
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也要帶來回收品。
06:53
We then match the church with the poor.
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我們接著把教堂和貧窮人配對,
06:56
Or, I believe more powerfully,
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或,我相信更有力的做法是
06:58
we could match a mosque in London with an impoverished church in Cairo.
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我們可以把倫敦的一間清真寺 和一間開羅的窮困教堂配對。
07:02
Or like in Vancouver,
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或是像在溫哥華,
07:04
with our bottle-deposit program:
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有我們的瓶子存款計畫:
07:07
now any individual
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現在,任何個人
07:09
or any group
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或任何團體
07:11
can now return
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現在能夠歸還
07:12
their deposit-refundable recyclables,
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可退還存款的回收物資,
07:15
and instead of taking back the cash,
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但他們不拿回現金,
07:18
they have the opportunity to deposit that value
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而是可以把那價值存入
07:20
into the account of the poor around the world.
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世界各地窮人的帳戶中。
07:24
We can now use our recycling
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現在能用我們的回收
07:27
to support and create recyclers.
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來支援和創造回收者。
07:30
One bottle deposited at home
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在此地存入一個瓶子
07:33
could help extract hundreds around the world.
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能協助促成世界各地 回收數百個瓶子。
07:37
Or, like Shell,
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或,像殼牌這間能源公司,
07:39
the energy company,
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07:41
who's invested in our plastic-neutral program.
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投資了我們的「塑膠中和」計畫。
07:44
Plastic neutrality is like carbon-neutral.
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塑膠中和就像是碳中和。
07:48
But plastic neutrality invests in recycling infrastructure
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但塑膠中和則是在 沒有回收基礎設施的地方
07:52
where it doesn't exist.
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投資回收的基礎設施。
07:55
And it provides an incentive for the poor
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它提供優惠給窮人,
07:57
by providing a price increase.
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方式就是漲價。
08:00
Or --
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或者
08:02
like in the slums of Manila,
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像馬尼拉的貧民窟,
08:04
where the smallest market
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在那裡,最小的市場,
08:08
with a simple scale and a phone
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即使只有簡單的磅秤和一具電話,
08:11
can now accept social plastic
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現在也能接受用社會塑膠
08:13
as a new form of payment by weight,
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秤重量來當作新的付款方式,
08:16
allowing them to serve more people
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這樣就能服務更多人,
08:20
and have their own greater social impact.
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並有更大的社會影響力。
08:25
And what's common here
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這裡的共通性是,
08:29
is that social plastic
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社會塑膠就是錢。
08:31
is money.
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08:33
Social plastic is money,
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社會塑膠就是錢,
08:36
a globally recognizable and tradable currency that, when used,
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是一種全球認可、用來交易的貨幣,
用它能夠減輕貧困,
08:40
alleviates poverty and cleans the environment
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同時也清理了環境。
08:43
at the same time.
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08:47
It's not just plastic.
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它不只是塑膠。
08:49
It's not recycled plastic, it's social plastic,
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它不是回收塑膠而是社會塑膠,
08:53
a material whose value is transferred
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其價值透過
08:56
through the lives of the people who encounter it,
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撿拾它的人的生命而轉化,
08:59
rich and poor.
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不論他們是貧是富。
09:04
Humans have produced
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人類已經產生出了
09:05
over eight trillion kilograms of plastic,
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超過八兆公斤的塑膠,
09:08
most of it still here as waste.
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大部分還被當作廢棄物。
09:12
Eight trillion kilograms.
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八兆公斤。
09:13
Worth roughly 50 cents a kilo,
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一公斤大約值五十分錢,
09:17
we're potentially unleashing a four-trillion-dollar value.
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有能夠釋出四兆美元價值的潛力。
09:23
See, I see social plastic
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我把社會塑膠視為
09:26
as the Bitcoin for the earth --
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地球的比特幣,
09:28
(Laughter)
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(笑聲)
09:29
and available for everyone.
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且人人可取得。
09:37
Now the entire ecosystem is managed and supported
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現在,整個生態系統都是透過
09:40
through an online banking platform
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線上銀行平台來管理和支援,
09:44
that provides for the safe, authentic transfer of value globally.
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這個平台提供安全且 真實的全球價值轉移。
09:49
You can now deposit your recyclables in Vancouver or Berlin,
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你可以在溫哥華或柏林 存入回收的資源,
09:53
and a family could withdraw building bricks or cell phone minutes
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某一家人能從馬尼拉的 貧民窟提領建築磚塊
或手機通話的時間。
09:57
in the slums of Manila.
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09:59
Or Lise --
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或,莉西──
10:02
she could deposit recycling at a center in Port-au-Prince,
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她可以在太子港的 一間回收中心存入資源,
10:05
and her mother could withdraw cooking fuel or cash
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她母親可以在城市另一頭
10:07
across the city.
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提領做菜的燃料或現金。
10:11
And the app adds rewards,
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手機應用程式增加了獎賞、
10:13
incentives,
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優惠、
10:15
group prizes,
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團體獎品、
10:17
user rating.
193
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1150
使用者評價。
10:20
We've gamified recycling.
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1658
我們把回收給遊戲化了。
10:23
We add fun and formality
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2316
我們將樂趣和正式性加入了
10:26
into an informal industry.
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一個非正式的產業中。
10:31
We're operating in Haiti and the Philippines.
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2193
我們在海地和菲律賓營運,
10:34
We've selected staff
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1282
我們為巴西篩選員工和合作夥伴。
10:36
and partners for Brazil.
199
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1984
10:39
And this year, we're committing to India and Ethiopia.
200
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2890
今年,我們會投入印度和衣索比亞。
10:44
We're collecting hundreds
201
644198
1667
我們在收集數百噸的材料。
10:46
and hundreds of tons of material.
202
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1928
10:49
We continue to add partners
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1800
我們持續增加合作夥伴
10:51
and customers,
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1150
和客戶,
10:55
and we increase our collection volumes every day.
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且我們每天的收集量都在上升。
10:59
Now as a result of our program with Henkel,
206
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2285
我們和漢高公司合作的計畫的結果,
11:02
they've committed to use over 100 million kilograms
207
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4285
他們已承諾每年要使用超過
11:06
of material every year.
208
666356
2559
一億公斤的回收材料。
11:10
That alone will put hundreds of millions of dollars
209
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2651
光是這樣,就能把數億美元交到
11:13
into the hands of the poor
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1733
新興經濟體中的窮人手中。
11:15
in the emerging economies.
211
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1516
11:20
And so now,
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1150
所以,現在,
11:22
we can all
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1150
我們所有人都可以
11:25
be a part of the solution
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1667
成為解決方案的一部分,
11:27
and not the pollution.
215
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1400
而非污染的一部分。
11:31
And so, OK, maybe cleaning the ocean is futile.
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3638
所以也許清理海洋是徒勞無益的。
11:35
It might be.
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1150
有可能。
11:37
But preventing ocean plastic
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1954
而預防塑膠進入海洋
11:40
could be humanity's richest opportunity.
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卻有可能是人類的最佳機會。
11:45
Thank you.
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謝謝。
11:46
(Applause)
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(掌聲)
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