Gary Flake: is Pivot a turning point for web exploration?

60,357 views ・ 2010-03-03

TED


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譯者: Jenny Yang 審譯者: Bill Hsiung
00:16
If I can leave you with one big idea today,
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如果我今天的演講可以留給你們一個新概念,
00:18
it's that the whole of the data
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那就是我們所消費的
00:20
in which we consume
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資料整體是
00:22
is greater that the sum of the parts,
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大於其各個部分相加的總和的。
00:24
and instead of thinking about information overload,
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然而,與其擔心資訊爆炸,
00:27
what I'd like you to think about is how
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不如思考一下怎樣使用
00:29
we can use information so that patterns pop
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這些資訊, 使其中的規律顯現,
00:32
and we can see trends that would otherwise be invisible.
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幫助我們看見原本不可見的趨勢。
00:35
So what we're looking at right here is a typical mortality chart
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在這裡,我們看到的是一個典型的死亡率表,
00:38
organized by age.
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根據年齡排列。
00:40
This tool that I'm using here is a little experiment.
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我現在用的這個工具是一個小小的實驗,
00:42
It's called Pivot, and with Pivot what I can do
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這個工具叫「樞紐」 (Pivot), 使用「樞紐」,
00:45
is I can choose to filter in one particular cause of deaths -- say, accidents.
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我可以選擇過濾出某個特殊的死因, 例如說:事故身亡。
00:49
And, right away, I see there's a different pattern that emerges.
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然後,馬上我就看見一組不同的模式顯現。
00:52
This is because, in the mid-area here,
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這是因爲, 中間這裡
00:54
people are at their most active,
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人們處於他們最活躍的年齡,
00:56
and over here they're at their most frail.
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而在這裡, 人們是最體弱多病的時候。
00:58
We can step back out again
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我們可以退回來,
01:00
and then reorganize the data by cause of death,
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重新根據死因來排列資料,
01:02
seeing that circulatory diseases and cancer
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我們可以看到循環系統疾病和癌症
01:05
are the usual suspects, but not for everyone.
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是常見的致死因素,但並不適用於每一個人。
01:08
If we go ahead and we filter by age --
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如果我們繼續過濾年齡,
01:11
say 40 years or less --
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比如說 40 歲以下的人群,
01:13
we see that accidents are actually
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我們會發現意外事故是
01:15
the greatest cause that people have to be worried about.
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人們最需要小心的殺手
01:18
And if you drill into that, it's especially the case for men.
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如果你進一步挖掘, 這個準則對男人尤其適用。
01:21
So you get the idea
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所以,你對這個東西有點概念了,
01:23
that viewing information, viewing data in this way,
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用這種方法來瀏覽資訊、數據
01:26
is a lot like swimming
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很像是在一個
01:28
in a living information info-graphic.
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鮮活的資訊圖片裡游泳。
01:31
And if we can do this for raw data,
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如果我們可以對原始資料這麼做,
01:33
why not do it for content as well?
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爲什麼不將內容也比照辦理呢?
01:36
So what we have right here
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所以,我們在這裡顯示的
01:38
is the cover of every single Sports Illustrated
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是過去發表過的每一期
01:41
ever produced.
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運動畫刊的封面。
01:43
It's all here; it's all on the web.
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都在這裡了, 都在網路上
01:45
You can go back to your rooms and try this after my talk.
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演講完,你回到飯店房間後,可以試試這個工具。
01:48
With Pivot, you can drill into a decade.
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用「樞紐」, 你可以深入某一個世代,
01:51
You can drill into a particular year.
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深入到具體的某一年,
01:53
You can jump right into a specific issue.
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你也可以直接進入某一期。
01:56
So I'm looking at this; I see the athletes
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所以當我看著這個的時候,
01:58
that have appeared in this issue, the sports.
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我看到出現在該期雜誌中的各種運動以及運動員們。
02:00
I'm a Lance Armstrong fan, so I'll go ahead and I'll click on that,
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我是蘭斯•阿姆斯壯迷, 所以我就點擊選取這一期,
02:03
which reveals, for me, all the issues
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然後它為我展示了所有刊登過有關蘭斯•阿姆斯壯
02:05
in which Lance Armstrong's been a part of.
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內容的所有期數。
02:07
(Applause)
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(掌聲)
02:10
Now, if I want to just kind of take a peek at these,
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現在, 如果我只是簡單的瀏覽一眼這些內容
02:13
I might think,
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我可能會想
02:15
"Well, what about taking a look at all of cycling?"
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「好, 那把所有有關自行車運動的期刊都找出來如何?」
02:17
So I can step back, and expand on that.
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所以我可以退回去, 然後在著重在那些內容。
02:19
And I see Greg LeMond now.
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現在我看到 Greg Lemond 了。
02:21
And so you get the idea that when you
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你現在應該已經知道, 當你
02:23
navigate over information this way --
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用這種方法在大量資訊中領航,
02:25
going narrower, broader,
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你可以縮小、擴大、
02:27
backing in, backing out --
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深入、淺出,
02:29
you're not searching, you're not browsing.
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你不是在搜索,你也不是在瀏覽
02:31
You're doing something that's actually a little bit different.
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你所做的事情跟這兩者都有些不同。
02:33
It's in between, and we think it changes
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界於兩者之間, 我們認爲這改變了
02:36
the way information can be used.
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資訊可以被使用的方法。
02:38
So I want to extrapolate on this idea a bit
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所以我想對這個觀點做進一步的闡釋,
02:40
with something that's a little bit crazy.
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是一些稍微有點瘋狂的想法。
02:42
What we're done here is we've taken every single Wikipedia page
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我們在這裡所做的是,我們將每一頁維基百科,
02:45
and we reduced it down to a little summary.
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縮簡成一小段摘要。
02:48
So the summary consists of just a little synopsis
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這摘要只包括了一些簡介
02:51
and an icon to indicate the topical area that it comes from.
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和一個顯示標題範圍來源的圖示。
02:54
I'm only showing the top 500
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我這裡只顯示維基百科中
02:57
most popular Wikipedia pages right here.
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最熱門的 500 頁。
02:59
But even in this limited view,
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但即使在這有限的展示中,
03:01
we can do a lot of things.
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我們也可以做很多事情。
03:03
Right away, we get a sense of what are the topical domains
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我們馬上可以知道,哪些主題
03:05
that are most popular on Wikipedia.
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在維基百科中最熱門。
03:07
I'm going to go ahead and select government.
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我這裡選擇「政府」,
03:09
Now, having selected government,
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選了「政府」以後,
03:12
I can now see that the Wikipedia categories
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我可以看到維基百科中
03:14
that most frequently correspond to that
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與之對應最頻繁的類別是,
03:16
are Time magazine People of the Year.
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時代雜誌的年度風雲人物。
03:19
So this is really important because this is an insight
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這真的很重要,因爲這種洞見,
03:22
that was not contained within any one Wikipedia page.
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並不包含在任何維基百科的網頁中。
03:25
It's only possible to see that insight
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唯一可以看出這個關係的方法是,
03:27
when you step back and look at all of them.
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退後一步,縱觀全局。
03:30
Looking at one of these particular summaries,
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看著這些不同摘要的其中一個,
03:32
I can then drill into the concept of
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我可以接著深入探索
03:35
Time magazine Person of the Year,
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時代雜誌年度風雲人物這個概念,
03:37
bringing up all of them.
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把他們都帶出來。
03:39
So looking at these people,
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看著這些人,
03:41
I can see that the majority come from government;
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我發現他們中的多數來自政府,
03:45
some have come from natural sciences;
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有些來自自然科學,
03:49
some, fewer still, have come from business --
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有些,很少數,是商業人士。
03:53
there's my boss --
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這是我老闆。
03:55
and one has come from music.
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其中一個是音樂界人士,
04:00
And interestingly enough,
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而有趣的是,
04:02
Bono is also a TED Prize winner.
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Bono 也是 TED 大獎得主。
04:05
So we can go, jump, and take a look at all the TED Prize winners.
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所以我們可以直接跳進去,看看所有的 TED 大獎得主。
04:08
So you see, we're navigating the web for the first time
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所以你看, 我們第一次在網路上航行了,
04:11
as if it's actually a web, not from page-to-page,
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好像它真的是一大張網,不是一張張的頁面,
04:14
but at a higher level of abstraction.
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而是一種更高層次抽象的概念。
04:16
And so I want to show you one other thing
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我還想給你們看另一樣東西,
04:18
that may catch you a little bit by surprise.
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那可能會讓你覺得有點驚訝。
04:21
I'm just showing the New York Times website here.
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我現在顯示的是紐約時報的網頁,
04:24
So Pivot, this application --
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所以「樞紐」,這個應用程式,
04:26
I don't want to call it a browser; it's really not a browser,
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我不想稱它為瀏覽器,因爲它並不是一個瀏覽器,
04:28
but you can view web pages with it --
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但是你可以用它來看網頁。
04:31
and we bring that zoomable technology
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我們引進了可縮放技術,
04:33
to every single web page like this.
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運用到每一個網頁。
04:36
So I can step back,
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所以我可以退出,
04:39
pop right back into a specific section.
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快速回到一個特定的部分。
04:41
Now the reason why this is important is because,
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為什麼這很重要?因為,
04:43
by virtue of just viewing web pages in this way,
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這樣看網頁的好處是,
04:46
I can look at my entire browsing history
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我可以將我的整個瀏覽歷史,
04:48
in the exact same way.
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完整重現。
04:50
So I can drill into what I've done
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所以我可以深入探索,
04:52
over specific time frames.
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在過去某段時間內,我曾經做過的事。
04:54
Here, in fact, is the state
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這邊所顯示的,事實上, 就在剛剛
04:56
of all the demo that I just gave.
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我做過的所有的示範。
04:58
And I can sort of replay some stuff that I was looking at earlier today.
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我可以重播一些今天前些時間我在搜尋的東西。
05:01
And, if I want to step back and look at everything,
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而如果我想退後一步,縱觀所局,
05:04
I can slice and dice my history,
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我可以層層切割我的歷史紀錄,
05:06
perhaps by my search history --
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例如我的搜尋紀錄。
05:08
here, I was doing some nepotistic searching,
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我在這裡做一些相關的搜尋,
05:10
looking for Bing, over here for Live Labs Pivot.
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搜尋 Bing,這裡是 Live 實驗室的 Pivot。
05:13
And from these, I can drill into the web page
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從那裡,我可以進入網頁,
05:15
and just launch them again.
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只要再打開就可以了。
05:17
It's one metaphor repurposed multiple times,
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這是同樣的原始資料,因不同目的被多次組合使用,
05:20
and in each case it makes the whole greater
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而每一次的重新組合使得它
05:22
than the sum of the parts with the data.
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比各個部分的總和更爲強大。
05:24
So right now, in this world,
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所以, 現在, 在這個世界上
05:27
we think about data as being this curse.
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我們說到數據的時候常常提到這個詛咒,
05:30
We talk about the curse of information overload.
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我們會提到資訊爆炸,
05:33
We talk about drowning in data.
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我們會提到淹沒在資料中。
05:36
What if we can actually turn that upside down
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如果我們能夠顛覆這些想法,
05:38
and turn the web upside down,
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顛覆網路世界,
05:40
so that instead of navigating from one thing to the next,
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相對於一個東西連接到另一個東西,
05:43
we get used to the habit of being able to go from many things to many things,
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讓我們開始來習慣從多樣向多樣的轉換,
05:46
and then being able to see the patterns
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然後能夠看到
05:48
that were otherwise hidden?
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隱藏其中的規律。
05:50
If we can do that, then instead of being trapped in data,
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如果我們能做到,那麼,我們將不再被困於大量的資料,
05:55
we might actually extract information.
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我們或許可以真的從中萃取出有用的資訊。
05:58
And, instead of dealing just with information,
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而,除了單純地處理資訊,
06:00
we can tease out knowledge.
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我們可以獲取知識。
06:02
And if we get the knowledge, then maybe even there's wisdom to be found.
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而如果我們得到了知識, 也許我們就會找到智慧。
06:05
So with that, I thank you.
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這就是我的總結, 謝謝大家。
06:07
(Applause)
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(掌聲)
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