What should electric cars sound like? | Renzo Vitale

Prevodilac: Djordje Djordjevic Lektor: Ivana Korom

Let's start with silence.

Počnimo tišinom.

Silence is one of the most precious conditions for humans,

Tišina je jedno od najdragocenijih stanja čoveka

because it allows us to feel the depth of our presence.

jer nam dozvoljava da osetimo dubinu našeg prisustva.

This is one of the reasons why the advent of electric cars

Ovo je jedan od razloga zašto je dolazak električnih automobila

has generated lots of enthusiasm among people.

stvorio mnogo entuzijazma među ljudima.

For the first time, we could associate the concept of cars

Po prvi put, možemo da povežemo koncept automobila

with the experience of silence.

sa iskustvom tišine.

Cars can finally be quiet:

Kola konačno mogu biti tiha:

peace in the streets,

mir na ulicama

a silent revolution in the cities.

tiha revolucija u gradovima.

(Hum)

(Zujanje)

But silence can also be a problem.

Ali tišina može biti i problem.

The absence of sound, in fact, when it comes to cars,

Odsustvo zvuka, zapravo, kada pričamo o kolima,

it can be quite dangerous.

može biti prilično opasno.

Think of blind people,

Pomislite na slepe ljude,

who can't see a car which is approaching.

koji ne mogu da vide auto koji se približava.

And now, if it's electric, they can't even hear it.

A sad, ako je električni, ne mogu ni da ga čuju.

Or think of every one of us as we are walking around the city,

Ili pomislite na svakoga od nas dok se krećemo po gradu,

we are absorbed in our thoughts, and we detach from the surroundings.

uvučeni smo u naše misli, i odvojeni smo od naše okoline.

In these situations, sound can become our precious companion.

U ovakvim situacijama, zvuk može da bude dragocen.

Sound is one of the most wonderful gifts of our universe.

Zvuk je jedan od predivnih poklona našeg univerzuma.

Sound is emotion

Zvuk je emocija

and sound is sublime,

i zvuk je uzvišen,

and when it comes to cars, sound is also information.

i kada govorimo o kolima, zvuk je takođe informacija.

In order to protect pedestrians

Kako bi zaštitile pešake

and to give acoustic feedback to the drivers,

i dale akustičnu povratnu informaciju vozačima,

governments around the world have introduced several regulations

vlade širom sveta su uvele nekoliko propisa

which prescribe the presence of a sound for electric vehicles.

koji opisuju prisustvo zvuka kod električnih vozila.

In particular, they require minimum sound levels

Konkretno, oni zahtevaju minimalnu jačinu zvuka

at specific frequency bands

određenih frekvencija

up to the speed of 30 kilometers per hour.

do brzine od 30 kilometara na sat.

Besides this speed,

Osim ove brzine,

the natural noise of the car is considered as sufficient.

prirodna buka kola se smatra dovoljnom.

These regulations have generated different reactions

Ovi propisi su izazvali različite reakcije

among those who favor sounds and those who fear the presence

među onima koji su naklonjeni zvuku i onih koji se plaše prisustva

of too much noise in the city.

prevelike buke u gradu.

However, I don't see it as the noise of the car.

Međutim, ja to ne vidim kao buku kola.

I rather see it as the voice of the car.

To radije vidim kao glas kola.

And this is one of my biggest challenges, and privileges, at the same time.

I to je jedan od mojih najvećih izazova, i privilegija, u isto vreme.

I design the voice of electric cars.

Ja dizajniram glas električnih automobila.

We all know how a combustion engine sounds like,

Svi znamo kako motor sa unutrašnjim sagorevanjem zvuči,

and we do actually also know how an electric engine sounds like.

i mi zapravo znamo kako električni motor zvuči.

Think of the electric tramway.

Pomislite na električni tramvaj.

As soon as it moves,

Onog trenutka kada se pomeri,

it creates this ascending high-frequency pitch sound,

stvara uzlazni zvuk visoke frekvencije.

which we called "whistling" sound.

koji zovemo "zviždanje".

However, if we would just amplify this sound,

Međutim, ako bismo samo pojačali ovaj zvuk

we would still not be able to fulfill the legal requirements.

i dalje ne bismo mogli da ispunimo zakonske propise.

That's also why we need to compose new sound.

To je takođe zašto moramo da iskomponujemo novi zvuk.

So how do we go after it?

Dakle kako to da uradimo?

In many cities, the traffic is already very chaotic,

U mnogim gradovima saobraćaj je već veoma haotičan

and we don't need more chaos.

i ne treba nam još haosa.

But the streets of the 21st century are a great case study

Ali ulice 21. veka su sjajna studija slučaja

teeming with transience, cross purposes and disarray.

prepune prolaznosti, raznih svrha i nereda.

And this landscape offers a great opportunity

I ovaj pejzaž pruža sjajnu priliku

for developing new solutions on how to reduce this chaos.

za razvoj novih rešenja kako da smanjimo ovaj haos.

I have conceived a new approach that tries to reduce the chaos

Smislio sam novi pristup koji pokušava da smanji haos

by introducing harmony.

uvođenjem harmonije.

Since many people don't know how an electric car could sound like,

Pošto dosta ljudi ne zna kako električna kola treba da zvuče

I have to define, first of all, a new sound world,

ja sam definisao, kao prvo, novi svet zvuka,

something that doesn't belong to our previous experience

nešto što ne pripada našim prethodnim iskustvima

but creates a reference for the future.

ali stvara preporuku za budućnost.

Together with a small team, we create lots of sonic textures

Zajedno sa malim timom, stvorili smo dosta zvučnih tekstura

that are able to transmit emotion.

koje mogu da prenesu emociju.

Just like a painter with colors,

Baš kao slikar sa bojama,

we are able to connect feelings and frequencies

možemo da povežemo osećanja i frekvencije

so that whenever one is approaching a car,

tako da kad god nam se približavaju kola

we can feel an emotion

možemo da osetimo emociju.

which, besides fulfilling the legal requirements,

koja, pored što ispunjava zakonske propise,

speaks also about the character and the identity of the car.

govori o karakteru i identitetu vozila.

I call this paradigm "sound genetics."

Ovu paradigmu nazivam "genetika zvuka".

With sound genetics, I define, first of all, an aesthetic space of sound,

Sa genetikom zvuka, definišem, kao prvo, estetski prostor zvuka,

and at the same time, I search for new, innovative methods

i u isto vreme sam u potrazi za novim, inovativnim metodama

for generating soundscapes that we don't know,

za stvaranje zvučnog pejzaža, kog ne znamo,

soundscapes that allow us to envision abstract worlds,

zvučnog pejzaža, koji nam omogućava da zamislimo apstraktne svetove,

to make them tangible and audible.

da ga učinimo opipljivim i čujnim.

Sound genetics is based on three steps.

Genetika zvuka je bazirana na tri koraka.

The first one is the definition of a sonic organism,

Prvi je definicija zvučnog organizma,

the second one is a description of sonic variations,

drugi je opis zvučnih varijacija,

and the third one is the composition of sound genes.

i treći je kompozicija zvučnih gena.

The description of a sonic organism is based on a cluster of properties

Opis zvučnog organizma je baziran na grupi svojstava

that every sound that I compose should have.

koje svaki zvuk koji iskomponujem treba da ima.

[Sound is moving.]

[Zvuk je pokret.]

I transfer to a small sound entity, such as the sound of a car,

Prenosim u mali zvučni entitet, kao što je zvuk kola,

the power of the motion of music,

moć pokreta muzike,

so that sound can move so.

tako da zvuk može pomeriti.

[Sound is acting.]

[Zvuk je gluma.]

And just like a dancer on a stage,

Baš kao plesač na bini,

sound will project trajectories of sound in the air.

zvuk će projektovati putanje zvuka u vazduhu.

[Sound is memory.]

[Zvuk je sećanje.]

And it's not just about the sound of a car.

I to nije samo u vezi sa zvukom kola.

It's the memory of my father coming back home.

To je sećanje kako se moj otac vraća kući.

[Sound is hypnotizing.]

[Zvuk hipnotiše.]

And sound has the power to create an unexpected sense of wonder,

I zvuk ima moć da stvori neočekivan osećaj zapitanosti,

which hypnotizes.

koji hipnotiše.

And ultimately,

I na kraju,

[Sound is superhuman.]

[Zvuk je nadčovek.]

sound goes beyond the human condition,

zvuk prevazilazi ljudsko stanje,

because it allows us to transcend.

jer nam dozvoljava da nadmašimo sebe.

As a second step, we define the sonic variations.

Kao drugi korak, definišemo zvučne varijacije.

[Identity prism]

[Prizma identiteta]

Just like humans, where different bodies generate different voices,

Baš kao ljudi, gde različita tela stvaraju različite glasove,

also different car shapes have a different acoustic behavior

tako i različiti oblici kola imaju različito akustično ponašanje

which depends on the geometry and the materials.

koje zavisi od geometrije i materijala.

So we have to know, first of all, how this car propagates the sound outside

Dakle moramo da znamo, kao prvo, kako ova kola šire zvuk spolja

by means of acoustic measurements.

pomoću akustičnih merenja.

And just like a single voice is able to produce different tones and timbres,

Baš kao što jedan glas može da proizvede različite tonove i boje zvuka,

at the same time, we produce different sonic variations

u isto vreme, mi proizvodimo različite zvučne varijacije

within a space of eight words that I defined.

u prostoru od osam reči koje sam definisao.

And some of them are, to me, really important,

I neke od njih su, meni, veoma bitne,

such as the concept of "visionary,"

kao što je "vizionarski",

of "elegance," of "dynamic," of "embracing."

"elegantno", "dinamično", "obgrliti".

And once we have defined these two aspects,

I kada smo definisali ova dva aspekta,

we have what I call the identity prism,

dobijemo nešto, što nazivam prizma identiteta,

which is something like the sonic identity card of a car.

što predstavlja zvučnu ličnu kartu kola.

And as a third step, we enter the world of the sound design,

I kao treći korak, ulazimo u svet dizajniranja zvuka,

where the sound genes are composed

gde se zvučni geni stvaraju

and a new archetype is conceived.

i novi arhetipovi začinju.

Now let me show you another example

Dozvolite mi da vam pokažem sledeći primer

of how I transform a sound field into a melody.

kako sam pretvorio zvučno polje u melodiju.

Think that I am a violin player on stage.

Zamislite da sam violinista na bini.

If I would start to play the violin,

Ako bih počeo da sviram violinu,

I would generate a sound field which would propagate in this hall,

stvorio bih zvučno polje koje bi se širilo u ovoj dvorani,

and at some point, the sound field would hit the side walls

i u jednom trenutku zvučno polje bi udarilo bočne zidove

and would be scattered all over the place.

i rasulo bi se po prostoru.

And this is how it looked like.

I ovako bi to izgledalo.

Some time ago, I captured several ways of sound to hit side walls.

Pre nekog vremena, zabeležio sam više načina na koji zvuk udara zidove.

And last year, I was asked by the Bavarian Radio Symphony Orchestra

I prošle godine, Bavarski radijski simfonijski orkestar me je upitao

to compose ringtones that they were going to play.

da iskomponujem zvuk koji će oni odsvirati.

So one of them, I had the idea to start from this sound field.

Za jedan od njih, imao sam ideju da krenem od ovog zvučnog polja.

I took a section,

Uzeo sam deo,

I superimposed the section over the distribution

postavio sam ga preko raspodele

of the musicians onstage,

muzičara na bini,

and then I followed the blooming of the sound field

i onda pratio cvetanje zvučnog polja

by means of three parameters:

pomoću tri paramera:

time, intensity and frequency.

vreme, jačina i frekvencija.

Then I wrote down all the gradients for each instrument,

Onda sam zapisao sve gradijente svakog instrumentra,

and as you can see, for instance,

i kao što možemo da vidimo, na primer,

the piece will start with the string section playing very softly,

deo će početi nežno sa gudačkim delom,

and then it's going to have a crescendo as the brasses, the woods will jump in,

a zatim će imati krešendo kako se duvačka sekcija uključuje,

and the melody will end with a harp and a piano

i melodija će se završiti harfom i klavirom

playing on the highest range.

koji sviraju na najvišem dometu.

Let's listen how it sounded like.

Poslišajmo kako je zvučalo.

(Ethereal music)

(Eterična muzika)

(Music ends)

(Kraj muzike)

So this is the sound of my alarm clock, actually, in the morning.

Ovo je, zapravo, zvuk mog alarma ujutru.

(Laughter)

(Smeh)

And now let's go back to electric cars.

Vratimo se nazad na električne automobile.

And let's listen to the first example that I showed you.

Poslušajmo prvi primer koji sam vam pokazao.

(Hum)

(Zujanje)

And now I would like to show you how a potential sound,

Sada bih želeo da vam pokažem kako bi potencijalni zvuk,

based on the sound genetics for electric cars, could sound like.

baziran na genetici zvuka za električne automobile, mogao da zvuči.

(Ethereal music)

(Eterična muzika)

(Pitch rises with acceleration)

(Visina tona raste sa ubrzanjem)

Cars are a metaphor of time, distance and journey,

Kola su metafora vremena, udaljenosti i putovanja,

of setting out and returning,

odlaska i povratka,

of anticipation and adventure,

iščekivanja i avanture,

but, at the same time, of intelligence and complexity,

ali, u isto vreme, inteligencije i složenosti,

of human intuition and accomplishment.

ljudske intuicije i dostignuća.

And the sound has to glorify all that.

I zvuk treba da veliča sve to.

I see cars both as living creatures

Ja vidim kola podjednako kao živa bića

and as highly complex performative art installations.

i visoko složenu umetničku instalaciju.

The sounds that we envision through sound genetics

Zvukovi koje smo mi zamislili kroz genetiku zvuka

allow us not only to celebrate this complexity

dozvoljavaju nam ne samo da slavimo ovu složenost,

but also to make the world a more elegant and safe space.

nego isto tako da učinimo svet elegantnijim i bezbednijim mestom.

Thank you.

Hvala vam.

(Applause)

(Aplauz)