What should electric cars sound like? | Renzo Vitale

70,597 views ใƒป 2019-01-31

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Hannie Hong
00:13
Let's start with silence.
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์ž ์‹œ ๋‹ค๊ฐ™์ด ์นจ๋ฌตํ•ด๋ด…์‹œ๋‹ค.
00:23
Silence is one of the most precious conditions for humans,
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๊ณ ์š”ํ•จ์€ ์ธ๊ฐ„์ด ๋ˆ„๋ฆด ์ˆ˜ ์žˆ๋Š” ์†Œ์ค‘ํ•œ ์ƒํƒœ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.
00:27
because it allows us to feel the depth of our presence.
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๊ณ ์š”๋ฅผ ํ†ตํ•ด ์กด์žฌ์˜ ๊นŠ์ด๋ฅผ ๋Š๋‚„ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
00:32
This is one of the reasons why the advent of electric cars
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์ „๊ธฐ ์ž๋™์ฐจ์˜ ์ถœํ˜„์— ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด
00:35
has generated lots of enthusiasm among people.
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์—ด๊ด‘์ ์ธ ๋ฐ˜์‘์„ ๋ณด์ธ ๊ฒƒ๋„ ๊ทธ๋Ÿฐ ์ด์œ ์—์„œ์˜€์Šต๋‹ˆ๋‹ค.
00:38
For the first time, we could associate the concept of cars
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์ฒ˜์Œ์œผ๋กœ ์ž๋™์ฐจ๋ผ๋Š” ํ™˜๊ฒฝ์—์„œ ๊ณ ์š”ํ•จ์„ ๊ฒฝํ—˜ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋œ ๊ฑฐ์ฃ .
00:43
with the experience of silence.
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00:45
Cars can finally be quiet:
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์ž๋™์ฐจ๋Š” ๋งˆ์นจ๋‚ด ์กฐ์šฉํ•ด์กŒ๊ณ 
00:48
peace in the streets,
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๊ฑฐ๋ฆฌ๋Š” ํ‰ํ™”๋กœ์›Œ์กŒ์œผ๋ฉฐ
00:50
a silent revolution in the cities.
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๋„์‹œ๋Š” ๊ณ ์š”ํ•œ ํ˜๋ช…์„ ๋งž์ดํ–ˆ์Šต๋‹ˆ๋‹ค.
00:56
(Hum)
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(์ž๋™์ฐจ ์—”์ง„์†Œ๋ฆฌ)
01:05
But silence can also be a problem.
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ํ•˜์ง€๋งŒ ์กฐ์šฉํ•œ ๊ฒƒ์ด ๋•Œ๋กœ๋Š” ๋ฌธ์ œ๊ฐ€ ๋˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
01:08
The absence of sound, in fact, when it comes to cars,
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ํŠนํžˆ ์ฐจ์—์„œ ์†Œ๋ฆฌ๊ฐ€ ์‚ฌ๋ผ์ง€๋ฉด ์ž์นซ ์œ„ํ—˜ํ•œ ์ผ์ด ์ƒ๊ธธ ์ˆ˜๋„ ์žˆ๊ฑฐ๋“ ์š”.
01:12
it can be quite dangerous.
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01:14
Think of blind people,
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์‹œ๊ฐ ์žฅ์• ์ธ์˜ ๊ฒฝ์šฐ๊ฐ€ ๊ทธ๋ ‡์ฃ .
01:16
who can't see a car which is approaching.
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๊ทธ๋“ค์€ ๋‹ฌ๋ ค์˜ค๋Š” ์ฐจ๋ฅผ ๋ณด์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
01:20
And now, if it's electric, they can't even hear it.
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๊ทธ๋Ÿฐ๋ฐ ์ „๊ธฐ ์ž๋™์ฐจ๋Š” ์†Œ๋ฆฌ๋ฅผ ๋“ฃ๊ณ  ํ”ผํ•  ์ˆ˜๋„ ์—†์Šต๋‹ˆ๋‹ค.
01:24
Or think of every one of us as we are walking around the city,
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์—ฌ๋Ÿฌ๋ถ„์ด ๋„์‹œ๋ฅผ ๊ฑท๊ณ  ์žˆ์„ ๋•Œ๋ฅผ ์ƒ๊ฐํ•ด๋ด๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค.
01:27
we are absorbed in our thoughts, and we detach from the surroundings.
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ํ˜ผ์ž๋งŒ์˜ ์ƒ๊ฐ์— ์ž ๊ฒจ ์ฃผ๋ณ€ ์ƒํ™ฉ์„ ๋ชจ๋ฅผ ๋•Œ๋„ ์žˆ์ฃ .
01:32
In these situations, sound can become our precious companion.
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์ด๋Ÿฐ ์ƒํ™ฉ์—์„œ๋Š”
์†Œ๋ฆฌ๊ฐ€ ์†Œ์ค‘ํ•œ ๋™๋ฐ˜์ž ์—ญํ• ์„ ํ•ฉ๋‹ˆ๋‹ค.
01:38
Sound is one of the most wonderful gifts of our universe.
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์†Œ๋ฆฌ๋Š” ์ด ์„ธ์ƒ์ด ์šฐ๋ฆฌ์—๊ฒŒ ์•ˆ๊ฒจ์ค€ ๊ฐ€์žฅ ๊ฐ’์ง„ ์„ ๋ฌผ ์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.
01:43
Sound is emotion
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์†Œ๋ฆฌ๋Š” ๊ฐ์ •์ž…๋‹ˆ๋‹ค.
01:45
and sound is sublime,
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์†Œ๋ฆฌ๋Š” ์ˆญ๊ณ ํ•ฉ๋‹ˆ๋‹ค.
01:48
and when it comes to cars, sound is also information.
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์ž๋™์ฐจ์—์„œ ๋‚˜๋Š” ์†Œ๋ฆฌ๋Š” ๊ณง ์ •๋ณด๊ฐ€ ๋ฉ๋‹ˆ๋‹ค.
01:53
In order to protect pedestrians
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๋ณดํ–‰์ž๋ฅผ ๋ณดํ˜ธํ•˜๊ณ 
01:55
and to give acoustic feedback to the drivers,
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์šด์ „์ž๋“ค์ด ์Œํ–ฅ์„ ํ†ตํ•ด ํ”ผ๋“œ๋ฐฑ์„ ์–ป๋„๋ก ํ•˜๊ธฐ ์œ„ํ•ด
01:58
governments around the world have introduced several regulations
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์„ธ๊ณ„ ๊ฐ๊ตญ์˜ ์ •๋ถ€๋Š” ๋ช‡ ๊ฐ€์ง€ ๊ทœ์ •์„ ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.
02:02
which prescribe the presence of a sound for electric vehicles.
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์ „๊ธฐ์ž๋™์ฐจ์—์„œ ์˜๋ฌด์ ์œผ๋กœ ์†Œ์Œ์„ ๋ฐœ์ƒํ•˜๋„๋ก ํ•˜๋Š” ๋‚ด์šฉ์ด์—ˆ์ฃ .
02:07
In particular, they require minimum sound levels
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์ •ํ™•ํžˆ ๋ง์”€๋“œ๋ฆฌ๋ฉด
ํŠน์ • ์ฃผํŒŒ์ˆ˜๋Œ€์˜ ์†Œ์Œ์„ ์ผ์ • ์Œ๋Ÿ‰ ์ด์ƒ์œผ๋กœ ๋‚ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
02:11
at specific frequency bands
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02:13
up to the speed of 30 kilometers per hour.
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์‹œ์† 30km ๊นŒ์ง€๋Š” ์˜๋ฌด์ ์œผ๋กœ ๊ทธ๋ž˜์•ผ ํ•˜์ฃ .
02:17
Besides this speed,
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์†๋„๊ฐ€ ๊ทธ ์ด์ƒ์ด ๋˜๋ฉด
02:19
the natural noise of the car is considered as sufficient.
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์ •์ƒ์ ์ธ ์ฃผํ–‰ ์‹œ ์†Œ์Œ์œผ๋กœ๋„ ์ถฉ๋ถ„ํ•˜๋‹ค๊ณ  ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.
02:24
These regulations have generated different reactions
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์ด๋Ÿฌํ•œ ๊ทœ์ œ์— ์‚ฌ๋žŒ๋“ค์€ ๋‹ค์–‘ํ•œ ๋ฐ˜์‘์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
02:28
among those who favor sounds and those who fear the presence
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ํ˜ธ์˜์ ์ธ ๋ฐ˜์‘๋„ ์žˆ์—ˆ์ง€๋งŒ
๋„์‹œ์— ๋„ˆ๋ฌด ๋งŽ์€ ์†Œ์Œ์ด ๋ฐœ์ƒํ•  ๊ฒƒ์„ ์šฐ๋ คํ•˜๋Š” ๋ชฉ์†Œ๋ฆฌ๋„ ์žˆ์—ˆ์ฃ .
02:32
of too much noise in the city.
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02:35
However, I don't see it as the noise of the car.
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ํ•˜์ง€๋งŒ ์ €๋Š” ๊ฐœ์ธ์ ์œผ๋กœ ๊ทธ๊ฒƒ์„ ์†Œ์Œ์œผ๋กœ ๋ณด์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
02:41
I rather see it as the voice of the car.
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์ž๋™์ฐจ๊ฐ€ ์ง€๋‹Œ ๋ชฉ์†Œ๋ฆฌ๋ผ๊ณ  ์—ฌ๊น๋‹ˆ๋‹ค.
02:46
And this is one of my biggest challenges, and privileges, at the same time.
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๊ทธ๊ฒƒ์ด ์ œ๊ฒŒ๋Š” ์ตœ์šฐ์„  ๊ณผ์ œ์ด์ž ์ €๋งŒ์˜ ํŠน๊ถŒ์ด ๋˜์—ˆ์ฃ .
02:50
I design the voice of electric cars.
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์ €๋Š” ์ „๊ธฐ์ž๋™์ฐจ์˜ ๋ชฉ์†Œ๋ฆฌ๋ฅผ ๋””์ž์ธํ•ฉ๋‹ˆ๋‹ค.
02:55
We all know how a combustion engine sounds like,
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์ผ๋ฐ˜์ ์ธ ์ž๋™์ฐจ ์—”์ง„์—์„œ ๋‚˜๋Š” ์†Œ๋ฆฌ๋Š” ๋ˆ„๊ตฌ๋‚˜ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:59
and we do actually also know how an electric engine sounds like.
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์ „๊ธฐ ์—”์ง„์—์„œ๋Š” ์–ด๋–ค ์†Œ๋ฆฌ๊ฐ€ ๋‚˜๋Š”์ง€๋„ ๋‹ค๋“ค ์•Œ๊ณ  ์žˆ์ฃ .
03:03
Think of the electric tramway.
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์ „์ฐจ ํŠธ๋žจ์„ ๋– ์˜ฌ๋ ค๋ณด์„ธ์š”.
03:05
As soon as it moves,
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์ „์ฐจ๊ฐ€ ์›€์ง์ด๋ฉด
03:06
it creates this ascending high-frequency pitch sound,
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์ ์ฐจ ๋†’์•„์ง€๋Š” ๊ณ ์ฃผํŒŒ ์†Œ์Œ์ด ๋ฐœ์ƒํ•˜๋Š”๋ฐ์š”.
03:10
which we called "whistling" sound.
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๊ทธ๊ฑธ "ํœ˜์Šฌ๋ง"์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
03:13
However, if we would just amplify this sound,
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๊ทธ๋Ÿฐ๋ฐ ๊ทธ ์†Œ๋ฆฌ๋ฅผ ๋‹จ์ˆœํžˆ ํฌ๊ฒŒ ํ‚ค์šฐ๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋Š”
03:17
we would still not be able to fulfill the legal requirements.
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์ „๊ธฐ์ฐจ์˜ ์†Œ์Œ ๋ฐœ์ƒ ๊ธฐ์ค€์„ ๋งŒ์กฑ์‹œํ‚ฌ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
03:21
That's also why we need to compose new sound.
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๋ฐ”๋กœ ๊ทธ๋Ÿฐ ์ด์œ ์—์„œ ์ƒˆ๋กœ์šด ์†Œ๋ฆฌ๋ฅผ ๋งŒ๋“ค์–ด์•ผ ํ•˜๋Š” ๊ฑฐ์ฃ .
03:25
So how do we go after it?
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๊ทธ๋Ÿผ, ์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ์ข‹์„๊นŒ์š”?
03:29
In many cities, the traffic is already very chaotic,
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๋Œ€๋ถ€๋ถ„์˜ ๋„์‹œ๋Š” ์ด๋ฏธ ์ˆ˜๋งŽ์€ ์†Œ์Œ์œผ๋กœ ๊ฐ€๋“ํ•˜๊ธฐ ๋•Œ๋ฌธ์—
03:32
and we don't need more chaos.
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๊ตณ์ด ๋‹ค๋ฅธ ์†Œ์Œ์„ ๋”ํ•  ํ•„์š”๋Š” ์—†์Šต๋‹ˆ๋‹ค.
03:35
But the streets of the 21st century are a great case study
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ํ•˜์ง€๋งŒ 21์„ธ๊ธฐ์˜ ๋„๋กœ ํ™˜๊ฒฝ์€ ์‚ฌ๋ก€ ์—ฐ๊ตฌ๋ฅผ ์œ„ํ•œ ์ตœ์ ์˜ ์žฅ์†Œ์ž…๋‹ˆ๋‹ค.
03:40
teeming with transience, cross purposes and disarray.
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์ž„์˜์„ฑ, ์ƒ๋ฐ˜์„ฑ, ๋ฌด์งˆ์„œ๊ฐ€ ๋’ค์„ž์—ฌ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
03:45
And this landscape offers a great opportunity
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์ด๋Ÿฐ ํ™˜๊ฒฝ์„ ์ข‹์€ ๊ธฐํšŒ๋กœ ์‚ผ์•„
03:48
for developing new solutions on how to reduce this chaos.
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๊ทธ ํ˜ผ๋ž€์„ ์ž ์žฌ์šธ ์ƒˆ๋กœ์šด ํ•ด๋ฒ•์„ ์ฐพ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:54
I have conceived a new approach that tries to reduce the chaos
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์ €๋Š” ์†Œ์Œ์ด ๋งŒ๋“ค์–ด๋‚ด๋Š” ํ˜ผ๋ž€์„ ์ค„์ด๊ธฐ ์œ„ํ•œ ์ƒˆ๋กœ์šด ์‹œ๋„๋กœ
03:59
by introducing harmony.
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ํ•˜๋ชจ๋‹ˆ๋ฅผ ๋„์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:02
Since many people don't know how an electric car could sound like,
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์ „๊ธฐ์ž๋™์ฐจ์—์„œ ์–ด๋–ค ์†Œ๋ฆฌ๊ฐ€ ๋‚˜์•ผ ํ•˜๋Š”์ง€ ์•„๋Š” ์‚ฌ๋žŒ์€ ๋ณ„๋กœ ์—†์Šต๋‹ˆ๋‹ค.
04:07
I have to define, first of all, a new sound world,
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๊ทธ๋ ‡๊ธฐ์— ๋ฌด์—‡๋ณด๋‹ค ๋จผ์ €, ์™„์ „ํžˆ ์ƒˆ๋กœ์šด ์†Œ๋ฆฌ์˜ ์„ธ๊ณ„๋ฅผ ์ •์˜ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:11
something that doesn't belong to our previous experience
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์ด์ „์— ๊ฒฝํ—˜ํ–ˆ๋˜ ์–ด๋–ค ๊ฒƒ๊ณผ๋„ ๋‹ค๋ฅด๊ณ 
04:15
but creates a reference for the future.
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๋ฏธ๋ž˜์—๋„ ๊ธฐ์ค€์ด ๋ ๋งŒํ•œ ์ƒˆ๋กœ์šด ๊ฒƒ์„ ์ฐฝ์กฐํ•ด์•ผ ํ–ˆ์ฃ .
04:19
Together with a small team, we create lots of sonic textures
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์ €๋Š” ์ž‘์€ ํŒ€์„ ๊พธ๋ฆฌ๊ณ  ๋‹ค์–‘ํ•œ ๋Š๋‚Œ์˜ ์†Œ๋ฆฌ๋ฅผ ๋งŒ๋“ค์–ด๋ณด์•˜์Šต๋‹ˆ๋‹ค.
04:23
that are able to transmit emotion.
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๊ฐ์ •์„ ์ „๋‹ฌํ•  ์ˆ˜ ์žˆ์„ ๋งŒํ•œ ์†Œ๋ฆฌ๋“ค์ด์—ˆ์ฃ .
04:28
Just like a painter with colors,
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ํ™”๊ฐ€๊ฐ€ ์ƒ‰์ฑ„๋ฅผ ํ†ตํ•ด ํ‘œํ˜„ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ
04:30
we are able to connect feelings and frequencies
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์ €๋Š” ์ฃผํŒŒ์ˆ˜๋ฅผ ํ†ตํ•ด ๊ฐ์ •์„ ํ‘œํ˜„ํ•˜๊ณ ์ž ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:34
so that whenever one is approaching a car,
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์ฐจ๊ฐ€ ๊ฐ€๊นŒ์ด ๋‹ค๊ฐ€์˜ฌ ๋•Œ ๊ทธ๊ฒƒ์„ ๋Š๋‚„ ์ˆ˜ ์žˆ๋„๋ก ๋ง์ด์ฃ .
04:37
we can feel an emotion
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04:39
which, besides fulfilling the legal requirements,
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๋ฒ•์  ๊ธฐ์ค€์„ ์ถฉ์กฑ์‹œํ‚ค๋Š” ๊ฒƒ์€ ๋ฌผ๋ก ์ด๊ณ 
04:43
speaks also about the character and the identity of the car.
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์ž๋™์ฐจ์˜ ํŠน์„ฑ๊ณผ ์ •์ฒด์„ฑ์— ๋Œ€ํ•ด์„œ๋„ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ๋Š” ์†Œ๋ฆฌ์—ฌ์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:49
I call this paradigm "sound genetics."
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์ €๋Š” ์ด๋Ÿฐ ์ ‘๊ทผ ๋ฐฉ์‹์„ "์Œํ–ฅ ์œ ์ „ํ•™"์ด๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
04:54
With sound genetics, I define, first of all, an aesthetic space of sound,
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์ €๋Š” ์ด ์Œํ–ฅ ์œ ์ „ํ•™์„ ํ†ตํ•ด์„œ ๋จผ์ € ๋ฏธ์ ์ธ ์†Œ๋ฆฌ๋ž€ ์–ด๋–ค ์†Œ๋ฆฌ์ธ์ง€ ์ •์˜ํ•˜๊ณ 
05:00
and at the same time, I search for new, innovative methods
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๋™์‹œ์—, ์ƒˆ๋กญ๊ณ  ํ˜์‹ ์ ์ธ ๋ฐฉ๋ฒ•์œผ๋กœ
05:04
for generating soundscapes that we don't know,
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์ „์— ์—†๋˜ ์Œํ–ฅ์  ํ’๊ฒฝ์„ ์ฐฝ์กฐํ•ด๋‚ด๊ณ ์ž ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:08
soundscapes that allow us to envision abstract worlds,
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์šฐ๋ฆฌ๋Š” ์Œํ–ฅ์  ํ’๊ฒฝ์„ ํ†ตํ•ด ์ถ”์ƒ์ ์ธ ์„ธ๊ณ„๋ฅผ ๊ทธ๋ ค๋ณผ ์ˆ˜๋„ ์žˆ๊ณ 
05:14
to make them tangible and audible.
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์ด‰๊ฐ๊ณผ ์ฒญ๊ฐ์œผ๋กœ ๊ฒฝํ—˜ํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
05:18
Sound genetics is based on three steps.
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์Œํ–ฅ ์œ ์ „ํ•™์€ ์„ธ ๊ฐ€์ง€ ๋‹จ๊ณ„๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค.
05:22
The first one is the definition of a sonic organism,
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์ฒซ ๋ฒˆ์งธ๋Š” ์Œํ–ฅ ์œ ๊ธฐ์ฒด๋ฅผ ์ •์˜ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:27
the second one is a description of sonic variations,
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๋‘ ๋ฒˆ์งธ๋Š” ์Œํ–ฅ์˜ ๋‹ค์–‘์„ฑ์„ ํ‘œํ˜„ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:31
and the third one is the composition of sound genes.
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์„ธ ๋ฒˆ์งธ ๋‹จ๊ณ„๋Š” ์Œํ–ฅ ์œ ์ „์ž๋ฅผ ๊ตฌ์„ฑํ•˜๋Š” ๊ฒƒ์ด์ฃ .
05:38
The description of a sonic organism is based on a cluster of properties
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์Œํ–ฅ ์œ ๊ธฐ์ฒด๋ฅผ ์ •์˜ํ•˜๋Š” ์ผ์€
์†Œ๋ฆฌ๊ฐ€ ๊ฐ€์ง„ ํŠน์„ฑ์„ ์กฐํ•ฉํ•˜๋Š” ๊ฒƒ์—์„œ ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค.
05:44
that every sound that I compose should have.
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์ œ๊ฐ€ ๋งŒ๋“œ๋Š” ๋ชจ๋“  ์†Œ๋ฆฌ์—๋Š” ์ €๋งˆ๋‹ค์˜ ํŠน์„ฑ์ด ์žˆ์ฃ .
05:50
[Sound is moving.]
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[์†Œ๋ฆฌ๋Š” ์›€์ง์ž„์ด๋‹ค.]
05:52
I transfer to a small sound entity, such as the sound of a car,
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์ €๋Š” ์ž๋™์ฐจ ์†Œ์Œ๊ณผ ๊ฐ™์€ ์ž‘์€ ์†Œ๋ฆฌ ์š”์†Œ์—
05:58
the power of the motion of music,
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์Œ์•…์˜ ์›€์ง์ž„์ด ๊ฐ–๋Š” ํž˜์„ ๋Œ€์ž…ํ•ด๋ณด๊ธฐ๋กœ ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:01
so that sound can move so.
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๊ทธ ์†Œ์Œ์ด ์›€์ง์ž„์„ ๊ฐ–๋„๋ก ๋ง์ด์ฃ .
[์†Œ๋ฆฌ๋Š” ๋ชธ์ง“์ด๋‹ค.]
06:04
[Sound is acting.]
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06:05
And just like a dancer on a stage,
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๋งˆ์น˜ ๋ฌด๋Œ€ ์œ„์˜ ๋ฌด์šฉ์ˆ˜์ฒ˜๋Ÿผ
06:07
sound will project trajectories of sound in the air.
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์†Œ๋ฆฌ๋Š” ๊ณต๊ธฐ ์ค‘์— ๊ถค์ ์„ ๊ทธ๋ฆฌ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
[์†Œ๋ฆฌ๋Š” ์ถ”์–ต์ด๋‹ค.]
06:14
[Sound is memory.]
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06:15
And it's not just about the sound of a car.
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์ฐจ ์†Œ๋ฆฌ๋Š” ๋‹จ์ˆœํ•œ ๊ธฐ๊ณ„ ์†Œ์Œ์ด ์•„๋‹™๋‹ˆ๋‹ค.
06:18
It's the memory of my father coming back home.
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๊ท€๊ฐ€ํ•˜๋Š” ์•„๋ฒ„์ง€์— ๋Œ€ํ•œ ์ถ”์–ต์ด๊ธฐ๋„ ํ•˜์ฃ .
06:23
[Sound is hypnotizing.]
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[์†Œ๋ฆฌ๋Š” ์ตœ๋ฉด์ˆ ์ด๋‹ค.]
์†Œ๋ฆฌ์—๋Š” ์˜ˆ์ƒ ๋ฐ–์˜ ๊ฒฝ์ด๋กœ์›€์„ ๋Š๋ผ๊ฒŒ ๋งŒ๋“œ๋Š” ํž˜์ด ์žˆ์Šต๋‹ˆ๋‹ค.
06:25
And sound has the power to create an unexpected sense of wonder,
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06:30
which hypnotizes.
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๋งˆ์น˜ ์ตœ๋ฉด์— ๊ฑธ๋ฆฐ ๋“ฏ ๋ง์ด์ฃ .
06:34
And ultimately,
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๊ทธ๋ฆฌ๊ณ  ์ตœ์ข…์ ์œผ๋กœ
06:35
[Sound is superhuman.]
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[์†Œ๋ฆฌ๋Š” ์ดˆ์ธ์ ์ด๋‹ค.]
06:36
sound goes beyond the human condition,
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์†Œ๋ฆฌ๋Š” ์ธ๊ฐ„์˜ ์กฐ๊ฑด์„ ๋„˜์–ด์„œ๊ธฐ ๋•Œ๋ฌธ์—
06:38
because it allows us to transcend.
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์šฐ๋ฆฌ๋Š” ํ•œ๊ณ„๋ฅผ ์ดˆ์›”ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
06:44
As a second step, we define the sonic variations.
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๋‘ ๋ฒˆ์งธ ๋‹จ๊ณ„์—์„œ๋Š” ์Œํ–ฅ์˜ ๋‹ค์–‘ํ•œ ๋ณ€ํ˜•์„ ์ •์˜ํ•ฉ๋‹ˆ๋‹ค.
06:49
[Identity prism]
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[์ •์ฒด์„ฑ์˜ ํ”„๋ฆฌ์ฆ˜]
06:50
Just like humans, where different bodies generate different voices,
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์‚ฌ๋žŒ์˜ ๊ฒฝ์šฐ์— ์‹ ์ฒด ์กฐ๊ฑด์— ๋”ฐ๋ผ ๋ชฉ์†Œ๋ฆฌ๊ฐ€ ์„œ๋กœ ๋‹ค๋ฅธ ๊ฒƒ์ฒ˜๋Ÿผ
06:54
also different car shapes have a different acoustic behavior
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์ž๋™์ฐจ๋„ ๊ทธ ๋ชจ์–‘์— ๋”ฐ๋ผ ์„œ๋กœ ๋‹ค๋ฅธ ์Œํ–ฅ ๊ฑฐ๋™์„ ๋ณด์ž…๋‹ˆ๋‹ค.
06:59
which depends on the geometry and the materials.
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์ฐจ์˜ ํ˜•์ƒ์ด๋‚˜ ์†Œ์žฌ์— ์˜ํ–ฅ์„ ๋ฐ›์ฃ .
07:03
So we have to know, first of all, how this car propagates the sound outside
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๊ทธ๋ ‡๊ธฐ ๋•Œ๋ฌธ์— ๋จผ์ €, ์ฐจ๊ฐ€ ์†Œ๋ฆฌ๋ฅผ ์–ด๋–ป๊ฒŒ ์™ธ๋ถ€๋กœ ์ „๋‹ฌํ•˜๋Š”์ง€
07:10
by means of acoustic measurements.
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์Œํ–ฅ ์ธก์ •์žฅ์น˜๋กœ ์•Œ์•„๋‚ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:13
And just like a single voice is able to produce different tones and timbres,
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๊ทธ๋ฆฌ๊ณ , ํ•˜๋‚˜์˜ ๋ชฉ์†Œ๋ฆฌ๋กœ ๋‹ค๋ฅธ ๋†’๋‚ฎ์ด์™€ ์Œ์ƒ‰์„ ํ‘œํ˜„ํ•  ์ˆ˜ ์žˆ๋“ฏ์ด
07:19
at the same time, we produce different sonic variations
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ํ•˜๋‚˜์˜ ์†Œ๋ฆฌ๋กœ๋„ ๋‹ค์–‘ํ•œ ์†Œ๋ฆฌ ๋ณ€ํ˜•์„ ๋งŒ๋“ค์–ด๋‚ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:22
within a space of eight words that I defined.
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์ €๋Š” ๊ทธ๊ฑธ ์—ฌ๋Ÿ ๊ฐ€์ง€์˜ ๋‹จ์–ด๋กœ ์ •๋ฆฌํ•ด๋ณด์•˜์Šต๋‹ˆ๋‹ค.
07:28
And some of them are, to me, really important,
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๊ทธ์ค‘ ๋ช‡๋ช‡ ๊ฐœ๋…์€ ์ €์—๊ฒŒ ์ •๋ง ์ค‘์š”ํ•œ ์˜๋ฏธ๋ฅผ ๊ฐ–์Šต๋‹ˆ๋‹ค.
07:30
such as the concept of "visionary,"
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"์„ ๊ตฌ์ "์ด๋ผ๋˜์ง€
07:33
of "elegance," of "dynamic," of "embracing."
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"์šฐ์•„ํ•จ", "๋‹ค์ด๋‚˜๋ฏน", "ํฌ์šฉ์„ฑ"๋“ฑ์˜ ๊ฐœ๋…์ด ๊ทธ๋ ‡์ฃ .
07:39
And once we have defined these two aspects,
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์•ž์„  ๋‘ ๋‹จ๊ณ„๋ฅผ ์ œ๋Œ€๋กœ ๊ฑฐ์ณค์„ ๋•Œ
07:42
we have what I call the identity prism,
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์ด๋ฅธ๋ฐ” ์ •์ฒด์„ฑ ํ”„๋ฆฌ์ฆ˜์„ ํ˜•์„ฑํ•˜๊ฒŒ ๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
07:46
which is something like the sonic identity card of a car.
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๋งํ•˜์ž๋ฉด ์ž๋™์ฐจ์˜ ์†Œ๋ฆฌ ์‹ ๋ถ„์ฆ ๊ฐ™์€ ๊ฒƒ์ด์ฃ .
07:53
And as a third step, we enter the world of the sound design,
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์„ธ ๋ฒˆ์งธ ๋‹จ๊ณ„์—์„  ๋ณธ๊ฒฉ์ ์œผ๋กœ ์†Œ๋ฆฌ๋ฅผ ๋””์ž์ธํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
07:59
where the sound genes are composed
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์†Œ๋ฆฌ ์œ ์ „์ž๋ฅผ ๋งŒ๋“ค๊ณ 
08:01
and a new archetype is conceived.
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์ƒˆ๋กœ์šด ์›ํ˜•์„ ๊ตฌ์ƒํ•˜๋Š” ๋‹จ๊ณ„์ฃ .
08:05
Now let me show you another example
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์˜ˆ์‹œ๋ฅผ ํ•˜๋‚˜ ๋ณด์—ฌ๋“œ๋ฆด๊ฒŒ์š”.
08:08
of how I transform a sound field into a melody.
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์Œ์žฅ์„ ์–ด๋–ป๊ฒŒ ํ•˜๋‚˜์˜ ๋ฉœ๋กœ๋””๋กœ ๋งŒ๋“ค์–ด๋‚ด๋Š”์ง€์— ๋Œ€ํ•ด์„œ์š”.
08:13
Think that I am a violin player on stage.
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์ œ๊ฐ€ ๋ฐ”์ด์˜ฌ๋ฆฐ์„ ์—ฐ์ฃผํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๊ฐ€์ •ํ•ด๋ด…์‹œ๋‹ค.
08:16
If I would start to play the violin,
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์ œ๊ฐ€ ๋ฐ”์ด์˜ฌ๋ฆฐ์„ ์ผœ๋ฉด
08:18
I would generate a sound field which would propagate in this hall,
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์—ฐ์ฃผ๋กœ ๋ฐœ์ƒํ•œ ์Œ์žฅ์ด ์ด ๊ณต๊ฐ„์— ์šธ๋ คํผ์ง‘๋‹ˆ๋‹ค.
08:22
and at some point, the sound field would hit the side walls
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์Œ์žฅ์€ ๊ณ„์† ๋ป—์–ด๋‚˜๊ฐ€๋‹ค๊ฐ€ ์–ด๋Š ์ˆœ๊ฐ„ ๋ฒฝ์— ๋ถ€๋”ชํžˆ๊ณ 
08:26
and would be scattered all over the place.
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์†Œ๋ฆฌ๋Š” ์‚ฌ๋ฐฉ์œผ๋กœ ํฉ์–ด์ง€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
08:29
And this is how it looked like.
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๋ณด๊ณ  ๊ณ„์‹  ๊ทธ๋ฆผ์ฒ˜๋Ÿผ์š”.
08:31
Some time ago, I captured several ways of sound to hit side walls.
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์–ธ์  ๊ฐ€ ์ €๋Š” ์†Œ๋ฆฌ๊ฐ€ ๋ฒฝ์— ๋ถ€๋”ชํžˆ๋Š” ๋ฐฉ์‹์„ ๋ช‡ ๊ฐ€์ง€ ํฌ์ฐฉํ•ด๋‘์—ˆ๋Š”๋ฐ์š”.
08:38
And last year, I was asked by the Bavarian Radio Symphony Orchestra
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์ž‘๋…„์— ๋ฐ”๋ฐ”๋ฆฌ์•ˆ ๋ผ๋””์˜ค ์‹ฌํฌ๋‹ˆ ์˜ค์ผ€์ŠคํŠธ๋ผ๋กœ๋ถ€ํ„ฐ
08:42
to compose ringtones that they were going to play.
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๋ฒจ์†Œ๋ฆฌ์šฉ ์Œ์•… ๋ช‡ ๊ฐœ๋ฅผ ์ž‘๊ณกํ•ด๋‹ฌ๋ผ๋Š” ์š”์ฒญ์„ ๋ฐ›๊ณ 
08:46
So one of them, I had the idea to start from this sound field.
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์ด ์Œ์žฅ์„ ํ•œ๋ฒˆ ํ™œ์šฉํ•ด๋ณด๊ธฐ๋กœ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:51
I took a section,
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์„น์…˜์„ ํ•˜๋‚˜ ๊ณ ๋ฅธ ๋’ค
08:53
I superimposed the section over the distribution
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์˜ค์ผ€์ŠคํŠธ๋ผ ๋‹จ์›๋“ค์˜ ๋ฌด๋Œ€ ์œ„ ๋Œ€ํ˜•์— ํ•ด๋‹น ์„น์…˜์„ ๊ฒน์ณ๋ดค์Šต๋‹ˆ๋‹ค.
08:56
of the musicians onstage,
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08:58
and then I followed the blooming of the sound field
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๊ทธ๋Ÿฐ ๋‹ค์Œ, ์Œ์žฅ์ด ์–ด๋–ป๊ฒŒ ํผ์ง€๋Š”์ง€๋ฅผ ์„ธ๊ฐ€์ง€ ๋ณ€์ˆ˜๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ถ”์ ํ•ด๋ดค์Šต๋‹ˆ๋‹ค.
09:01
by means of three parameters:
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09:04
time, intensity and frequency.
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์‹œ๊ฐ„๊ณผ ๋ฐ€๋„, ๋นˆ๋„๋กœ ๋ง์ด์ฃ .
09:06
Then I wrote down all the gradients for each instrument,
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๊ทธ ๋‹ค์Œ์œผ๋กœ ๊ฐœ๋ณ„ ์•…๊ธฐ์†Œ๋ฆฌ์˜ ์„ธ๊ธฐ ๋ณ€ํ™”๋ฅผ ๋ชจ๋‘ ๊ธฐ๋กํ–ˆ์Šต๋‹ˆ๋‹ค.
09:11
and as you can see, for instance,
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๊ทธ๋Ÿฌ๋ฉด ์—ฌ๊ธฐ ๋ณด์‹œ๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.
09:13
the piece will start with the string section playing very softly,
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ํ˜„์•…๊ธฐ ์†Œ๋ฆฌ๋กœ ๋ถ€๋“œ๋Ÿฝ๊ฒŒ ์‹œ์ž‘ํ•ด์„œ
09:17
and then it's going to have a crescendo as the brasses, the woods will jump in,
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๊ธˆ๊ด€์•…๊ธฐ์™€ ๋ชฉ๊ด€์•…๊ธฐ๊ฐ€ ์น˜๊ณ  ๋“ค์–ด์˜ค๋ฉด์„œ ์ ์  ์ปค์ง€๊ณ 
09:23
and the melody will end with a harp and a piano
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ํ•˜ํ”„์™€ ํ”ผ์•„๋…ธ์˜ ๊ฐ€์žฅ ๋†’์€ ์Œ์—ญ๋Œ€๋กœ
09:27
playing on the highest range.
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๋ฉœ๋กœ๋””๊ฐ€ ๋งˆ๋ฌด๋ฆฌ๋˜๋Š” ํ˜•์‹์ด์ฃ .
09:34
Let's listen how it sounded like.
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๊ทธ ๊ฒฐ๊ณผ๋ฌผ์„ ํ•œ๋ฒˆ ๋“ค์–ด๋ณด์‹œ์ฃ .
09:39
(Ethereal music)
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(๋ถ€๋“œ๋Ÿฌ์šด ์—ฐ์ฃผ ์Œ์•…)
09:56
(Music ends)
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(์Œ์•… ๋)
09:59
So this is the sound of my alarm clock, actually, in the morning.
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์‚ฌ์‹ค ์ „ ์ด๊ฑธ ์•„์นจ ์•Œ๋žŒ์Œ์œผ๋กœ ์“ฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:03
(Laughter)
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(์›ƒ์Œ)
10:05
And now let's go back to electric cars.
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๋‹ค์‹œ ์ „๊ธฐ์ž๋™์ฐจ ์ด์•ผ๊ธฐ๋กœ ๋Œ์•„๊ฐ€์ฃ .
10:09
And let's listen to the first example that I showed you.
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์ œ๊ฐ€ ์ฒ˜์Œ์— ๋ง์”€๋“œ๋ฆฐ ์ž๋™์ฐจ ์†Œ๋ฆฌ๋ฅผ ๋‹ค์‹œ ๋“ค์–ด๋ณด์‹œ์ฃ .
(์ž๋™์ฐจ ์—”์ง„์†Œ๋ฆฌ)
10:20
(Hum)
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10:28
And now I would like to show you how a potential sound,
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๊ทธ๋Ÿผ ์ด๋ฒˆ์—”, ์ „๊ธฐ์ž๋™์ฐจ์˜ ์†Œ๋ฆฌ ์œ ์ „์ž๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•ด์„œ
10:33
based on the sound genetics for electric cars, could sound like.
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๋งŒ๋“ค์–ด์ง„ ์†Œ๋ฆฌ๋Š” ์–ด๋–ค์ง€ ๋“ค์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
10:39
(Ethereal music)
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(๋ถ€๋“œ๋Ÿฌ์šด ์Œ์•…)
10:43
(Pitch rises with acceleration)
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(์†๋„๊ฐ€ ๋นจ๋ผ์ง€๋ฉฐ ์Œ์ •์ด ๋†’์•„์ง)
10:52
Cars are a metaphor of time, distance and journey,
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์ฐจ๋Š” ์‹œ๊ฐ„๊ณผ ๊ฑฐ๋ฆฌ, ์—ฌํ–‰์˜ ์˜๋ฏธ๋ฅผ ๋‚ดํฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:59
of setting out and returning,
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์–ด๋”˜๊ฐ€๋กœ ํ›Œ์ฉ ๋– ๋‚ฌ๋‹ค ๋Œ์•„์˜จ๋‹ค๊ฑฐ๋‚˜
11:02
of anticipation and adventure,
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๊ธฐ๋Œ€๊ฐ๊ณผ ๋ชจํ—˜์‹ฌ์„ ๋‚ดํฌํ•˜์ฃ .
11:05
but, at the same time, of intelligence and complexity,
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๋™์‹œ์— ์ฐจ๋Š” ์˜ˆ๋ฆฌํ•œ ์ง€์„ฑ๊ณผ ๋ณต์žกํ•จ์„ ์˜๋ฏธํ•˜๊ณ 
11:10
of human intuition and accomplishment.
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์ธ๊ฐ„์˜ ์ง๊ด€๋ ฅ๊ณผ ์„ฑ์ทจ๋ฅผ ์˜๋ฏธํ•˜๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
11:13
And the sound has to glorify all that.
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์†Œ๋ฆฌ๋กœ ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์„ ์ „๋‹ฌํ•  ์ˆ˜ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
11:17
I see cars both as living creatures
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์ €์—๊ฒŒ ์ฐจ๋ž€ ์‚ด์•„์žˆ๋Š” ์ƒ๋ช…์ฒด์ด์ž
11:21
and as highly complex performative art installations.
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๊ณ ๋„์˜ ๊ธฐ์ˆ ์ด ์‘์ง‘๋˜์–ด ๊ธฐ๋Šฅํ•˜๋Š” ์„ค์น˜๋ฏธ์ˆ  ์ž‘ํ’ˆ๊ณผ๋„ ๊ฐ™์Šต๋‹ˆ๋‹ค.
11:27
The sounds that we envision through sound genetics
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์Œํ–ฅ ์œ ์ „ํ•™์„ ํ†ตํ•ด ์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋“ค์–ด๋‚ด๋Š” ์†Œ๋ฆฌ๋Š”
11:31
allow us not only to celebrate this complexity
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์ด๋Ÿฌํ•œ ๋ณต์žกํ•จ์„ ๊ธ์ •์ ์œผ๋กœ ์Šนํ™”์‹œ์ผœ ์ค๋‹ˆ๋‹ค.
11:36
but also to make the world a more elegant and safe space.
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๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์ด ์„ธ์ƒ์„ ๋”์šฑ ์•„๋ฆ„๋‹ต๊ณ  ์•ˆ์ „ํ•œ ๊ณต๊ฐ„์œผ๋กœ ๋งŒ๋“ค์–ด์ค„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:42
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
11:43
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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