Shimpei Takahashi: Play this game to come up with original ideas

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2015-03-12・ 1868    690


Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to use data as a starting point for design quashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple game anyone can play to generate new ideas. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

Instruction

Double-click on the English captions to play the video from there.

Translator: Xithee Ami Reviewer: Rudy Herman Sinen
00:14
Hello.
Hi
00:16
I'm a toy developer.
Saya adalah seorang pencipta mainan.
00:18
With a dream of creating new toys that have never been seen before,
Impian saya ialah mencipta mainan baru yang belum pernah ada,
00:22
I began working at a toy company nine years ago.
9 tahun yang lalu, saya mula berkerja di syarikat mainan.
Sejak itu, setiap hari saya harus banyak fikirkan
00:26
When I first started working there,
00:28
I proposed many new ideas to my boss every day.
idea baru untuk dikemukakan pada bos.
00:32
However, my boss always asked
Tetapi bos selalu kata
00:34
if I had the data to prove it would sell,
"data macam ini mana boleh jual?"
00:37
and asked me to think of product development after analyzing market data.
"Fikirkan ciptaan produk berdasarkan analisasi pasaran!"
00:40
Data, data, data.
Data, data, data
00:42
So I analyzed the market data before thinking of a product.
Jadi saya mula utamakan analisasi pasaran sebelum mencipta.
00:46
However, I was unable to think of anything new at that moment.
Saat itu, saya langsung tidak boleh menghasilkan idea baru.
00:51
(Laughter)
(Ketawa)
00:52
My ideas were unoriginal.
Yang tercipta semuanya sama, sampai saya kering idea.
00:54
I wasn't getting any new ideas and I grew tired of thinking.
Memikirkannya saja menjadikan saya sengsara.
00:58
It was so hard that I became this skinny.
Akhirnya, saya jadi kurus begini.
01:03
(Laughter)
(Ketawa)
Ya, benar (Tepukan)
01:05
It's true. (Applause)
01:08
You've all probably had similar experiences and felt this way too.
Mungkin anda juga pernah merasai yang sama.
01:12
Your boss was being difficult. The data was difficult.
Bos garang, data menyusahkan, sampai jadi malas nak berfikir.
01:14
You become sick of thinking.
01:16
Now, I throw out the data.
Sekarang, saya sudah buang data data itu semua.
01:19
It's my dream to create new toys.
Mencipta mainan adalah impian saya.
01:22
And now, instead of data,
Jadi sekarang, bukan lagi data,
01:24
I'm using a game called Shiritori to come up with new ideas.
saya gunakan game "Shiritori" untuk cari idea baru.
01:29
I would like to introduce this method today.
Hari ini saya memperkenalkan cara mencari idea.
01:32
What is Shiritori?
"Shiritori" adalah
01:34
Take apple, elephant and trumpet, for example.
misalnya perkataan Epal, Gorilla, Trompet
01:37
It's a game where you take turns saying words
mulakan kata seterusnya dengan huruf terakhir kata sebelumnya.
01:39
that start with the last letter of the previous word.
01:41
It's the same in Japanese and English.
Dalam bahasa Jepun mahupun bahasa Ingeris.
01:43
You can play Shiritori as you like:
"Shiritori" boleh dimain pelbagai cara.
01:46
"neko, kora, raibu, burashi," etc, etc. [Cat, cola, concert, brush]
neKO,KOra,RAibu,BUrashi dll (Kuching, Coke, Konsert, Berus)
01:49
Many random words will come out.
Perkatan-perkataan rambang akan terkeluar.
Kaitkan perkataan-perkataan ini pada apa yang anda
01:52
You force those words to connect to what you want to think of and form ideas.
mahu fikirkan, ia akan manghasilkan idea.
01:57
In my case, for example, since I want to think of toys,
Misalnya saya mahu fikirkan sesuatu mainan.
02:00
what could a toy cat be?
Seperti mainan "Kucing". Apakah dia?
02:03
A cat that lands after doing a somersault from a high place?
Seperti seekor kucing berjunkir dari tempat yang tinggi?
bagaimana pula dengan "Coke"?
02:07
How about a toy with cola?
02:09
A toy gun where you shoot cola and get someone soaking wet?
Mainan tembak Coke, tembak tembak sampai basah
(Ketawa)
02:12
(Laughter)
Idea tidak masuk akal, tidak apa. Biar idea datang satu persatu.
02:13
Ridiculous ideas are okay. The key is to keep them flowing.
Lebih banyak idea dihasilkan pasti yang bagus akan terhasil.
02:16
The more ideas you produce, you're sure to come up with some good ones, too.
02:21
A brush, for example. Can we make a toothbrush into a toy?
Seperti "Berus".
Mainan yang boleh memberus gigi?
02:26
We could combine a toothbrush with a guitar and --
Seperti berus gigi yang digabungkan dengan gitar
02:30
(Music noises) --
jeng jeng jeng jeng jeng
berus sambil menyanyi.
02:32
you've got a toy you can play with while brushing your teeth.
(Ketawa dan tepukan)
02:35
(Laughter) (Applause)
02:37
Kids who don't like to brush their teeth might begin to like it.
Budak yang tidak suka berus gigi mungkin akan mula suka memberus gigi
02:41
Can we make a hat into a toy?
Bagaimana pula dengan topi?
02:44
How about something like a roulette game, where you try the hat on one by one,
Seperti Russian Roulette seorang demi seorang memakai topi.
02:48
and then, when someone puts it on, a scary alien breaks through the top
Saat mengenakan topi di kepala, tembus keluar ke atas dan
02:53
screaming, "Ahh!"
"gaaahh" keluar mahluk asing yang menyeramkan.
02:55
I wonder if there would be a demand for this at parties?
Mungkin ada gunanya untuk pesta.
02:58
Ideas that didn't come out while you stare at the data will start to come out.
Data yang anda renungkan
akan pasti menghasilkan idea walaupun idea itu sukar terhasil.
03:03
Actually, this bubble wrap, which is used to pack fragile objects,
Sebenarnya, plastik pembungkus ini,
picit picit, membalut barang yang senang pecah.
03:09
combined with a toy, made Mugen Pop Pop,
Cantumkan plastik ini dengan mainan dan tercipta balut buih terbaru!
03:14
a toy where you can pop the bubbles as much as you like.
Sebuah mainan yang anda boleh picit picit sepuas hati.
03:17
It was a big hit when it reached stores.
Ia sangat popular sejak mula dijual!
03:20
Data had nothing to do with its success.
Kejayaan yang tiada kaitan langsung dengan data!
03:22
Although it's only popping bubbles,
Ini, picit picit sahaja, tetapi
03:25
it's a great way to kill time,
ia bagus digunakan untuk membuang masa.
03:27
so please pass this around
Jadi hari ini, sila buang masa dan kongsi dengan rakan sebelah.
03:29
amongst yourselves today and play with it.
(Tepukan)
03:32
(Applause)
03:36
Anyway, you continue to come up with useless ideas.
Biar idea datang walaupun idea itu tidak menarik.
03:39
Think up many trivial ideas, everyone.
Fikirkan idea-idea yang tidak menarik.
03:41
If you base your ideas on data analysis and know what you're aiming for,
Jika anda tahu apa yang diinginkan berdasarkan analisis,
03:45
you'll end up trying too hard,
anda akan jadi terlalu bergantung dan tidak dapat menghasilkan yang baru.
03:48
and you can't produce new ideas.
Sebenarnya tidak juga. Walaupun anda tahu apa yang anda inginkan,
03:50
Even if you know what your aim is,
03:52
think of ideas as freely as if you were throwing darts with your eyes closed.
seperti lontar dat bila menutup mata,
Idea boleh difikir sebebas itu.
03:56
If you do this, you surely will hit somewhere near the center.
Semestinya ada dat yang akan kena berhampiran tengah.
03:59
At least one will.
Walaupun hanya satu.
04:00
That's the one you should choose.
Itu yang harus dipilih.
04:02
If you do so, that idea will be in demand
Dengan itu idea akan jadi
satu keperluan dan jadi satu idea baru.
04:05
and, moreover, it will be brand new.
04:08
That is how I think of new ideas.
Itulah cara saya mencari idea baru
04:10
It doesn't have to be Shiritori; there are many different methods.
Bukan hanya "Shiritori", tetapi dengan pelbagai cara pun boleh.
04:13
You just have to choose words at random.
Kumpulkan sahaja sebarang kata.
04:15
You can flip through a dictionary and choose words at random.
Seperti kumpulkan kata dengan membelek-belek kamus.
04:18
For example, you could look up two random letters and gather the results
Atau bila anda ke kedai dan cari sebarang 2 perkataan
dari nama barangan dan pilih dari apa yang terhasil.
04:22
or go to the store and connect product names
sambungkan mereka pada apa yang anda mahu fikirkan.
04:26
with what you want to think of.
04:29
The point is to gather random words,
Tujuannya bukan untuk kumpulkan sendiri jenis informasi.
04:33
not information from the category you're thinking for.
tetapi semata-semata untuk kumpulkan perkataan rambang.
04:36
If you do this, the ingredients for the association of ideas are collected
Dengan itu, akan terkumpul
pelbagai penyambungan kata dan idea pada fikiran
04:42
and form connections that will produce many ideas.
dan sambungkan mereka. Idea akan terus mula terhasil.
04:45
The greatest advantage to this method is the continuous flow of images.
Kelebihan cara ini terdapat pada kesinambungan gambaran.
04:49
Because you're thinking of one word after another,
Kerana frasa terbentuk dalam susunan,
04:52
the image of the previous word is still with you.
gambaran kata sebelumnya akan masih terbentuk di fikiran.
04:54
That image will automatically be related with future words.
Dari itu gambaran akan automatik terbentuk.
04:57
Unconsciously, a concert will be connected to a brush
Tanpa sedar, 'Raibu' dan ' Burashu' tersambung (Jepun-Inggeris: 'Konsert' dan 'Brush')
05:00
and a roulette game will be connected to a hat.
dan 'Roulette' tersambung dengan 'Topi'.
05:02
You wouldn't even realize it.
Tanpa sedar, idea yang tidak mungkin terhasil akan terhasil
05:03
You can come up with ideas that you wouldn't have thought of otherwise.
Memang cara ini bukan khusus untuk mainan sahaja.
05:07
This method is, of course, not just for toys.
05:09
You can collect ideas for books, apps, events, and many other projects.
Buku, app, acara atau apa saja
akan membantu dalam penghasilan idea
05:13
I hope you all try this method.
Jadi saya harap anda semua cuba cara ini.
Masa hadapan akan terlahir dari data.
05:18
There are futures that are born from data.
Namun saya berharap, anda semua boleh mencipta masa hadapan
05:21
However, using this silly game called Shiritori,
yang menarik, masa hadapan yang anda tidak dapat dibayangkan
05:25
I look forward to the exciting future you will create,
seperti mainan kanak-kanak 'Shiritori' ini.
05:28
a future you couldn't even imagine.
Terima kasih.
05:32
Thank you very much.
(Tepukan)
05:34
(Applause)
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