5 ways to lead in an era of constant change | Jim Hemerling

467,410 views ใƒป 2016-11-03

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: KwangYu Lee ๊ฒ€ํ† : Jihyeon J. Kim
00:12
Have you ever noticed when you ask someone to talk
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์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๊ฐœ์ธ์ ์ธ ์‚ถ์„ ํ–ฅ์ƒํ•˜๊ธฐ ์œ„ํ•ด ํ•˜๊ณ  ์žˆ๋Š”
00:15
about a change they're making for the better in their personal lives,
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๋ณ€ํ™” ํ•œ ๊ฐ€์ง€์— ๋Œ€ํ•ด ๋งํ•ด๋ณด๋ผ๊ณ  ํ•˜๋ฉด
00:18
they're often really energetic?
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์ •๋ง ํž˜์ด ๋„˜์ณ๋ณด์ด์ฃ ?
00:21
Whether it's training for a marathon,
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์žฅ๊ฑฐ๋ฆฌ ๋‹ฌ๋ฆฌ๊ธฐ๋ฅผ ์œ„ํ•œ ํ›ˆ๋ จ
00:23
picking up an old hobby,
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์˜ค๋ž˜ ์ „์— ํ–ˆ๋˜ ์ทจ๋ฏธ ์ƒํ™œ
00:24
or learning a new skill,
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ํ˜น์€ ์ƒˆ๋กœ์šด ๊ธฐ์ˆ ์„ ๋ฐฐ์šธ ๋•Œ
00:26
for most people,
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๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ์—
00:27
self-transformation projects occupy a very positive emotional space.
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์ž๊ธฐ๋ฅผ ํ˜์‹ ํ•˜๋Š” ์ผ์€ ์ •๋ง ๊ธ์ •์ ์ธ ๊ฐ์ • ์ƒํƒœ๋ฅผ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
00:33
Self-transformation is empowering,
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์ž๊ธฐ ๋ณ€ํ™”๋Š” ํž˜์„ ๋ถ๋‹์•„ ์ฃผ๊ณ 
00:36
energizing, even exhilarating.
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ํ™œ๊ธฐ๋ฅผ ๋ถˆ์–ด๋„ฃ๊ณ , ๋“ค๋œจ๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
00:38
I mean just take a look at some of the titles of self-help books:
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์ž๊ธฐ ๊ณ„๋ฐœ ์„œ์ ์˜ ์ œ๋ชฉ์„ ํ•œ ๋ฒˆ ๋ณด์‹œ๊ธฐ๋งŒ ํ•˜๋ฉด ์•Œ ๊ฑฐ์˜ˆ์š”.
00:42
"Awaken the Giant Within,"
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"๋‚ด๋ฉด์˜ ๊ฑฐ์ธ์„ ๊นจ์›Œ๋ผ."
00:45
"Practicing the Power of Now,"
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"ํ˜„์žฌ๋ž€ ํž˜์„ ์‹คํ–‰ํ•˜๊ธฐ"
00:47
or here's a great one we can all relate to,
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์—ฌ๊ธฐ ์šฐ๋ฆฌ ๋ชจ๋‘์™€ ๊ด€๋ จ์žˆ๋Š” ๋ฉ‹์ง„ ์ œ๋ชฉ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
00:50
"You are a Badass:
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"๋‹น์‹ ์€ ์ƒ๋‚จ์ž๋‹ค."
00:52
How to Stop Doubting Your Greatness and Start Living an Awesome Life."
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"๋‹น์‹ ์˜ ์œ„๋Œ€ํ•จ์— ๋Œ€ํ•œ ์˜์‹ฌ์„ ๋ฉˆ์ถ”๊ณ  ๊ฒฝํƒ„ํ•  ๋งŒํ•œ ์‚ถ์„ ์‹œ์ž‘ํ•˜๋Š” ๋ฐฉ๋ฒ•"
00:57
(Laughter)
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(์›ƒ์Œ)
01:00
When it comes to self-transformation,
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์ž๊ธฐ ๋ณ€ํ™”์— ๋Œ€ํ•ด ์ƒ๊ฐํ•˜๋ฉด
01:03
you can't help but get a sense of the excitement.
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ํฅ๋ถ„ํ•˜์ง€ ์•Š์„ ์ˆ˜ ์—†์ง€์š”.
01:08
But there's another type of transformation
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๊ทธ๋Ÿฐ๋ฐ ์™„์ „ํžˆ ๋‹ค๋ฅธ ๊ฐ์ •์„ ๊ฑด๋“œ๋ฆฌ๋Š”
01:12
that occupies a very different emotional space.
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๋˜ ๋‹ค๋ฅธ ํ˜•ํƒœ์˜ ๋ณ€ํ™”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
01:16
The transformation of organizations.
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์กฐ์ง์„ ๋ณ€ํ™”ํ•˜๊ธฐ์ฃ .
01:19
If you're like most people,
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๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ๋žŒ์ฒ˜๋Ÿผ
01:21
when you hear the words "Our organization is going to start a transformation,"
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"์šฐ๋ฆฌ ํšŒ์‚ฌ๊ฐ€ ๋ณ€ํ™”๋ฅผ ์‹œ์ž‘ํ•œ๋‹ค."๋ž€ ๋ง์„ ๋“ค์œผ๋ฉด
01:25
you're thinking, "Uh-oh."
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"์•„์ด๊ตฌ"๋ผ๊ณ  ์ƒ๊ฐํ•˜์‹œ์ฃ .
01:27
(Laughter)
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(์›ƒ์Œ)
01:28
"Layoffs."
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"์ •๋ฆฌํ•ด๊ณ ."
01:30
The blood drains from your face,
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์–ผ๊ตด์ด ์ฐฝ๋ฐฑํ•ด์ง€์ฃ .
01:32
your mind goes into overdrive,
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๋›ฐ์–ด๊ฐ€์„œ ์ˆจ๊ธฐ ์œ„ํ•œ ์žฅ์†Œ๋ฅผ
01:35
frantically searching for some place to run and hide.
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์ฐพ์œผ๋ ค๊ณ  ๊ทน๋„๋กœ ํฅ๋ถ„ํ•ด์„œ ๋จธ๋ฆฟ์†์ด ์–ด์ง€๋Ÿฝ์ฃ .
01:40
Well, you can run,
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๊ทธ๋ ‡์ฃ , ๋„๋ง๊ฐˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
01:41
but you really can't hide.
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๊ทธ๋Ÿฐ๋ฐ, ์™„์ „ํžˆ ์ˆจ์„ ์ˆ˜๋Š” ์—†์Šต๋‹ˆ๋‹ค.
01:44
Most of us spend the majority of our waking hours
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์šฐ๋ฆฌ ๋Œ€๋ถ€๋ถ„์€ ๊นจ์–ด ์žˆ๋Š” ์‹œ๊ฐ„์˜
01:47
involved in organizations.
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์ƒ๋‹น ๋ถ€๋ถ„์„ ์กฐ์ง ๋‚ด์—์„œ ๋ณด๋ƒ…๋‹ˆ๋‹ค.
01:49
And due to changes in globalization,
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๋ณ€ํ™”ํ•˜๋Š” ์„ธ๊ณ„ํ™” ํ˜„์ƒ ๋•Œ๋ฌธ์—
01:52
changes due to advances in technology
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๊ธฐ์ˆ  ๋ฐœ๋‹ฌ์ด ๊ฐ€์ ธ์˜ค๋Š” ๋ณ€ํ™”์™€
01:54
and other factors,
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๋‹ค๋ฅธ ์š”์ธ ๋•Œ๋ฌธ์—
01:56
the reality is our organizations are constantly having to adapt.
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์กฐ์ง ์‚ฌํšŒ๋Š” ๋์—†์ด ์ ์‘ํ•ด์•ผ ํ•˜๋Š” ๊ฒŒ ํ˜„์‹ค์ด์ฃ .
02:02
In fact,
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์‚ฌ์‹ค ์ „
02:03
I call this the era of "always-on" transformation.
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์ด๊ฒƒ์„ ๋ณ€ํ™”๊ฐ€ "ํ•ญ์ƒ ์ง„ํ–‰์ค‘์ธ" ์‹œ๋Œ€๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
02:09
When I shared this idea with my wife Nicola,
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์•„๋‚ด ๋‹ˆ์ฝœ๋ผ์—๊ฒŒ ์ด ์ƒ๊ฐ์„ ๋“ค๋ ค์คฌ๋”๋‹ˆ, ๋ณ€ํ™”๊ฐ€ "ํ•ญ์ƒ ์ง„ํ–‰์ค‘์ธ" ์‹œ๋Œ€?
02:11
she said, "Always-on transformation?
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๋„ˆ๋ฌด ํž˜๋“ค ๊ฑฐ ๊ฐ™์€๋ฐ." ๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
02:14
That sounds exhausting."
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02:17
And that may be exactly what you're thinking --
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์—ฌ๋Ÿฌ๋ถ„์ด ์ƒ๊ฐํ•˜์‹œ๋Š” ๊ฒƒ๋„ ๊ทธ๋Ÿด ๊ฑฐ ๊ฐ™์€๋ฐ์š”.
02:19
and you would be right.
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์•„๋งˆ ๊ทธ๊ฒŒ ๋งž์„ ๊ฑฐ์˜ˆ์š”.
02:21
Particularly if we continue to approach the transformation of organizations
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ํŠน๋ณ„ํžˆ ์ง€๊ธˆ๊นŒ์ง€ ์šฐ๋ฆฌ๊ฐ€ ํ•ด ์™”๋˜ ๋ฐฉ์‹์œผ๋กœ ์กฐ์ง์˜ ๋ณ€ํ™”๋ฅผ
02:26
the way we always have been.
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๊พ€ํ•œ๋‹ค๋ฉด ๋งž๋Š” ๋ง์ด์—์š”.
02:28
But because we can't hide,
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๊ทธ๋ ‡์ง€๋งŒ ํ”ผํ•  ์ˆ˜ ์—†๊ธฐ ๋•Œ๋ฌธ์—
02:31
we need to sort out two things.
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๋‘ ๊ฐ€์ง€๋ฅผ ์ •๋ฆฌํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
02:33
First,
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์ฒซ์งธ
02:34
why is transformation so exhausting?
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์™œ ๋ณ€ํ™”๋Š” ํž˜๋“ค๊นŒ์š”?
02:37
And second, how do we fix it?
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๋‘˜์งธ, ์ด๊ฑธ ๊ณ ์น  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์€์š”?
02:41
First of all,
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๋ฌด์—‡๋ณด๋‹ค ๋จผ์ €
02:42
let's acknowledge that change is hard.
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๋ณ€ํ™”๋ž€ ์–ด๋ ต๋‹จ ๊ฑธ ์ธ์ •ํ•ฉ์‹œ๋‹ค.
02:45
People naturally resist change,
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์‚ฌ๋žŒ๋“ค์€ ๋ณธ๋ž˜ ๋ณ€ํ™”๋ฅผ ๊ฑฐ๋ถ€ํ•ฉ๋‹ˆ๋‹ค.
02:47
especially when it's imposed on them.
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ํŠน๋ณ„์ด ํ•ด์•ผ๋งŒ ํ•˜๋Š” ์ผ์ด ๋˜๋ฉด ๊ทธ๋ ‡์ฃ .
02:51
But there are things that organizations do that make change even harder
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ํ•˜์ง€๋งŒ ์กฐ์ง์ด ๋ณ€ํ•˜๋ ค๊ณ  ํ•  ๋•Œ ํ•„์š” ์ด์ƒ์œผ๋กœ ์‚ฌ๋žŒ๋“ค์„ ์–ด๋ ต๊ณ 
02:55
and more exhausting for people than it needs to be.
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ํž˜ ๋น ์ง€๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฒŒ ์žˆ์Šต๋‹ˆ๋‹ค.
02:59
First of all,
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๋จผ์ €
03:00
leaders often wait too long to act.
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์ง€๋„์ž๋Š” ๊ธฐ๋‹ค๋ฆฌ๋‹ค ์›€์ง์ผ ๋•Œ๋ฅผ ๋†“์น˜์ฃ .
03:05
As a result,
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๊ฒฐ๊ตญ
03:06
everything is happening in crisis mode.
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์œ„๊ธฐ ์ƒํ™ฉ์—์„œ ๋ชจ๋“  ๋ณ€ํ™”๊ฐ€ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.
03:10
Which, of course, tends to be exhausting.
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๊ทธ๋ž˜์„œ ํž˜์„ ์ญ‰ ๋น ์ง€๊ฒŒ ํ•˜๊ณค ํ•˜์ฃ .
03:13
Or, given the urgency,
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ํ˜น์€, ์œ„๊ธ‰ ์ƒํ™ฉ์—์„œ
03:16
what they'll do is they'll just focus on the short-term results,
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์ง€๋„์ž๋Š” ๋‹จ๊ธฐ์ ์ธ ๊ฒฐ๊ณผ์—๋งŒ ์ง‘์ค‘ํ•˜๋Š”๋ฐ
03:21
but that doesn't give any hope for the future.
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๊ทธ๊ฑด ๋ฏธ๋ž˜๋ฅผ ์œ„ํ•œ ์–ด๋– ํ•œ ํฌ๋ง๋„ ๋  ์ˆ˜ ์—†์ฃ .
03:24
Or they'll just take a superficial, one-off approach,
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๊ทธ๊ฒŒ ์•„๋‹ˆ๋ผ๋ฉด ์ง€๋„์ž๋Š” ์œ„๊ธฐ ์ˆœ๊ฐ„๋งŒ ํ•ด๊ฒฐํ•˜๋ฉด
03:29
hoping that they can return back to business as usual
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์‚ฌ์—…์„ ์ •์ƒํ™”์‹œ์ผœ์ฃผ๊ฒ ๊ฑฐ๋‹ˆ ๋ฐ”๋ผ๋ฉด์„œ ํ”ผ์ƒ์ ์ด๊ณ  ์ž ๊น ๋™์•ˆ๋งŒ
03:33
as soon as the crisis is over.
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ํšจ๊ณผ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ํƒํ•ฉ๋‹ˆ๋‹ค.
03:37
This kind of approach
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์ด๋Ÿฐ ์ ‘๊ทผ๋ฒ•์€
03:38
is kind of the way some students approach preparing for standardized tests.
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ํ•™์ƒ๋“ค์ด ํ‘œ์ค€ํ™” ์‹œํ—˜์„ ์ค€๋น„ํ•˜๋Š”๋ฐ ์‚ฌ์šฉํ•˜๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
03:46
In order to get test scores to go up,
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์‹œํ—˜ ์„ฑ์ ์„ ๋Œ์–ด์˜ฌ๋ฆฌ๋ ค๊ณ 
03:49
teachers will end up teaching to the test.
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์„ ์ƒ๋‹˜๋“ค์€ ์‹œํ—˜์„ ์œ„ํ•ด ๊ฐ€๋ฅด์น˜๊ฒŒ ๋˜์ฃ .
03:53
Now, that approach can work;
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๊ทธ๋Ÿฐ ์ ‘๊ทผ๋ฒ•์ด ๋จนํžˆ๊ธด ํ•ฉ๋‹ˆ๋‹ค.
03:54
test results often do go up.
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์‹œํ—˜ ์„ฑ์ ์ด ์ •๋ง ์˜ค๋ฅด๊ธฐ๋„ ํ•˜์ฃ .
03:56
But it fails the fundamental goal of education:
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ํ•˜์ง€๋งŒ ํ•™์ƒ์˜ ์žฅ๊ธฐ์ ์ธ ์„ฑ๊ณต์„ ์ค€๋น„ํ•ด์•ผ ํ•˜๋Š”
04:00
to prepare students to succeed over the long term.
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๊ทผ๋ณธ์ ์ธ ๊ต์œก ๋ชฉํ‘œ์—์„œ๋Š” ์‹คํŒจ์ž…๋‹ˆ๋‹ค.
04:06
So given these obstacles,
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๊ทธ๋ž˜์„œ ์ด๋Ÿฐ ์žฅ์• ๋ฌผ์„ ๊ณ ๋ คํ•œ๋‹ค๋ฉด
04:10
what can we do
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ํž˜์ด ๋น ์ง€๋Š” ๋Œ€์‹ ์—
04:12
to transform the way we transform organizations
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์กฐ์ง์„ ๋ณ€ํ™”ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๋ฐ”๊พธ๊ธฐ ์œ„ํ•ด ์šฐ๋ฆฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฑด
04:15
so rather than being exhausting,
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์‹ค์ œ๋กœ ์ž์œจ๊ถŒ์„ ์ฃผ์–ด
04:18
it's actually empowering and energizing?
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๊ธฐ์šด์„ ๋ถ๋‹๋Š” ๊ฒŒ ์•„๋‹๊นŒ์š”?
04:22
To do that, we need to focus on five strategic imperatives,
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๊ทธ๋Ÿด๋ ค๋ฉด ์ „๋žต์ ์œผ๋กœ ์ค‘์š”ํ•œ ๋‹ค์„ฏ ๊ฐ€์ง€ ์ผ์— ์ง‘์ค‘ํ•  ํ•„์š”๊ฐ€ ์žˆ๋Š”๋ฐ
04:27
all of which have one thing in common:
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๊ทธ ์ผ์—๋Š” ํ•œ ๊ฐ€์ง€ ๊ณตํ†ต์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
04:29
putting people first.
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๊ทธ๊ฑด ์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์‚ผ๊ธฐ์ž…๋‹ˆ๋‹ค.
04:33
The first imperative for putting people first
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์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์—ฌ๊ธฐ๊ธฐ ์œ„ํ•ด ํ•„์š”ํ•œ ์ฒซ ๋ฒˆ์งธ ์ผ์€
04:35
is to inspire through purpose.
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๋ชฉํ‘œ๋กœ ๊ฒฉ๋ คํ•˜๊ธฐ์ฃ .
04:38
Most transformations have financial and operational goals.
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๋Œ€๋ถ€๋ถ„์˜ ๋ณ€ํ™”์—๋Š” ์žฌ์ •์ ์œผ๋กœ ์‹คํ–‰๊ฐ€๋Šฅํ•œ ๋ชฉ์ ์ด ๋‹ด๊ฒจ์žˆ์Šต๋‹ˆ๋‹ค.
04:41
These are important and they can be energizing to leaders,
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์ด๋Š” ์ค‘์š”ํ•œ ์ผ์ด๋ผ ์ง€๋„์ž์—๊ฒŒ ํž˜์ด ๋˜์ง€๋งŒ
04:46
but they tend not to be very motivating to most people in the organization.
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์กฐ์ง์— ์†ํ•œ ์‚ฌ๋žŒ๋“ค ๋Œ€๋ถ€๋ถ„์—๊ฒŒ๋Š” ๊ทธ๋‹ค์ง€ ๋™๊ธฐ๋ถ€์—ฌ๊ฐ€ ๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
04:50
To motivate more broadly,
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๋ณด๋‹ค ๋งŽ์€ ์‚ฌ๋žŒ์—๊ฒŒ ๋™๊ธฐ๋ฅผ ๋ถ€์—ฌํ•˜๋ ค๋ฉด
04:52
the transformation needs to connect with a deeper sense of purpose.
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๋ณ€ํ™”๋Š” ์ข€ ๋” ๊นŠ์€ ๋ชฉ์ ์˜์‹์— ๋งž๋‹ฟ์•„ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
04:57
Take LEGO.
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๋ ˆ๊ณ (LEGO)๋ฅผ ์˜ˆ๋กœ ๋“ค๊ฒŒ์š”.
04:59
The LEGO Group has become an extraordinary global company.
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๋ ˆ๊ณ  ๊ทธ๋ฃน์€ ๋ณด๊ธฐ ๋“œ๋ฌธ ๊ตญ์ œ ํšŒ์‚ฌ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:04
Under their very capable leadership,
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๋Šฅ๋ ฅ์žˆ๋Š” ์ง€๋„์ž ์•„๋ž˜์—์„œ
05:06
they've actually undergone a series of transformations.
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์ผ๋ จ์˜ ๋ณ€ํ™”๊ฐ€ ์‹ค์ œ๋กœ ์ผ์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค.
05:09
While each of these has had a very specific focus,
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๊ฐ๊ฐ์˜ ๋ณ€ํ™”๋Š” ์•„์ฃผ ๋ช…ํ™•ํ•˜๊ฒŒ ํ•œ ๊ฐ€์ง€์— ์ง‘์ค‘ํ–ˆ๋Š”๋ฐ์š”.
05:13
the North Star,
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์ด ๋ชจ๋“  ๊ฑธ ์—ฐ๊ฒฐํ•˜์—ฌ
05:14
linking and guiding all of them,
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์ด๋ˆ ๋ถ๊ทน์„ฑ์ด ๋ ˆ๊ณ ์˜
05:16
has been Lego's powerful purpose:
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๊ฐ•๋ ฅํ•œ ๋ชฉ์ ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
05:19
inspire and develop the builders of tomorrow.
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๋ฏธ๋ž˜์˜ ๊ฐœ๋ฐœ์ž์—๊ฒŒ ์˜๊ฐ์„ ์ฃผ๊ณ  ์„ฑ์žฅ์ผ€ ํ–ˆ์ฃ .
05:24
Expanding globally?
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์ „์„ธ๊ณ„์ ์œผ๋กœ์˜ ํ™•์žฅ์š”?
05:26
It's not about increasing sales,
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๊ทธ๊ฑด ํŒ๋งค ์ฆ๊ฐ€๊ฐ€ ์•„๋‹ˆ๋ผ
05:28
but about giving millions of additional children access to LEGO building bricks.
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์ถ”๊ฐ€์ ์œผ๋กœ ์ˆ˜ ๋ฐฑ๋งŒ ๋ช… ์•„์ด๋“ค์ด ๋ ˆ๊ณ  ๋ธ”๋Ÿญ์„ ์ ‘ํ•˜๊ฒŒ ๋˜์—ˆ๋‹ค๋Š” ๋ง์ด์ฃ .
05:33
Investment and innovation?
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ํˆฌ์ž์™€ ํ˜์‹ ์š”?
05:35
It's not about developing new products,
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๊ทธ๊ฑด ์ƒˆ ์ œํ’ˆ์„ ๊ฐœ๋ฐœํ•œ ๊ฒŒ ์•„๋‹ˆ๋ผ
05:38
but about enabling more children
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๋ณด๋‹ค ๋งŽ์€ ์•„์ด๋“ค์ด ๋†€์ด๋ฅผ ํ†ตํ•ด
05:40
to experience the joy of learning through play.
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๋ฐฐ์›€์˜ ์ฆ๊ฑฐ์›€์„ ๊ฒฝํ—˜ํ•˜๊ฒŒ ํ–ˆ๋‹ค๋Š” ๋ง์ด์ฃ .
05:45
Not surprisingly,
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๋†€๋ž„ ํ•„์š”๊ฐ€ ์—†๋Š” ๊ฑด
05:47
that deep sense of purpose tends to be highly motivating to LEGO's people.
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์ด๋ ‡๊ฒŒ ๊นŠ์€ ๋ชฉ์ ์˜์‹์ด ๋ ˆ๊ณ  ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์—„์ฒญ๋‚œ ๋™๊ธฐ๋ถ€์—ฌ์ผ ์ˆ˜ ์žˆ์—ˆ๋‹ค๋Š” ๊ฑฐ์ฃ .
05:54
The second imperative for putting people first
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์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์—ฌ๊ธฐ๊ธฐ ์œ„ํ•ด ๋‘ ๋ฒˆ์งธ๋กœ ํ•„์š”ํ•œ ๊ฑด
05:57
is to go all in.
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๋ชจ๋“  ๊ฑธ ํ•œ ๊ณณ์— ๊ฑธ๊ธฐ์ฃ .
06:00
Too many transformations
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๋„ˆ๋ฌด ๋งŽ์€ ๋ณ€ํ™”๋Š”
06:01
are nothing more than head-count cutting exercises;
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์ธ์›์ˆ˜๋ฅผ ์‚ญ๊ฐํ•˜๋Š” ์šด๋™์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค.
06:05
layoffs under the guise of transformation.
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๋ณ€ํ™”๋ฅผ ์œ„์žฅํ•œ ์ •๋ฆฌํ•ด๊ณ ์ฃ .
06:09
In the face of relentless competition,
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๊ฐ€์ฐจ ์—†๋Š” ๊ฒฝ์Ÿ์„ ์ง๋ฉดํ•˜๋ฉด
06:12
it may well be that you will have to take the painful decision
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์กฐ์ง์˜ ๊ทœ๋ชจ๋ฅผ ์ถ•์†Œํ•˜๊ธฐ ์œ„ํ•ด์„œ
06:16
to downsize the organization,
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๊ดด๋กœ์šด ๊ฒฐ์ •์„ ๋‚ด๋ ค์•ผ ํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
06:18
just as you may have to lose some weight in order to run a marathon.
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์žฅ๊ฑฐ๋ฆฌ ๋‹ฌ๋ฆฌ๊ธฐ๋ฅผ ํ•˜๊ธฐ ์œ„ํ•ด ๋ชธ๋ฌด๊ฒŒ๋ฅผ ์ค„์ด๋Š” ๊ฒƒ์ฒ˜๋Ÿผ์š”.
06:24
But losing weight alone
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ํ•˜์ง€๋งŒ ๋‹จ์ง€ ๋ชธ๋ฌด๊ฒŒ๋ฅผ ๊ฐ์†Œํ•œ๋‹ค๊ณ 
06:25
will not get you across the finish line with a winning time.
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์ข‹์€ ์‹œ๊ฐ„๋Œ€์— ๊ฒฐ์Šน์„ ์„ ํ†ต๊ณผํ•  ์ˆ˜ ์žˆ๋Š” ๊ฑด ์•„๋‹™๋‹ˆ๋‹ค.
06:28
To win
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์ด๊ธฐ๋ ค๋ฉด
06:30
you need to go all in.
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๋ชจ๋“  ๊ฑธ ๊ฑธ์–ด์•ผ ํ•ด์š”.
06:32
You need to go all in.
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๋ชจ๋“  ๊ฑธ ๊ฑธ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
06:37
Rather than just cutting costs,
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๊ทธ์ € ์ง€์ถœ๋งŒ ์‚ญ๊ฐํ•˜์ง€ ๋ง๊ณ 
06:39
you need to think about initiatives
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์ค‘๋‹จ๊ธฐ์—๋Š” ์ด๊ธธ ์ˆ˜ ์žˆ๋Š”
06:42
that will enable you to win in the medium term,
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์ƒˆ๋กœ์šด ๊ณ„ํš์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
06:44
initiatives to drive growth,
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์„ฑ์žฅ์œผ๋กœ ์ด๋„๋Š” ์ƒˆ๋กœ์šด ๊ณ„ํš๊ณผ
06:46
actions that will fundamentally change the way the company operates,
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ํšŒ์‚ฌ๋ฅผ ์šด์˜ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ๊ทผ๋ณต์ ์œผ๋กœ ๋ฐ”๊ฟ€ ์ˆ˜ ์žˆ๋Š” ์กฐ์น˜
06:51
and very importantly,
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๊ทธ๋ฆฌ๊ณ  ๋” ์ค‘์š”ํ•œ ๊ฑด
06:52
investments to develop the leadership and the talent.
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์ง€๋„์ž์™€ ์žฌ๋Šฅ์žˆ๋Š” ์ด๋ฅผ ํ‚ค์šฐ๊ธฐ ์œ„ํ•œ ํˆฌ์ž์ฃ .
06:58
The third imperative for putting people first
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์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์—ฌ๊ธฐ๊ธฐ ์œ„ํ•ด ์„ธ ๋ฒˆ์งธ๋กœ ํ•„์š”ํ•œ ๊ฑด
07:02
is to enable people with the capabilities
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๋ณ€ํ™”๊ฐ€ ์ผ์–ด๋‚˜๋Š” ๋™์•ˆ ํ˜น์€ ๊ทธ ์ดํ›„์—๋„
07:05
that they need to succeed during the transformation and beyond.
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์„ฑ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ํ•„์š”ํ•œ ๋Šฅ๋ ฅ์„ ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์งˆ ์ˆ˜ ์žˆ๊ฒŒ๋” ํ•ด์ฃผ๋Š” ์ผ์ž…๋‹ˆ๋‹ค.
07:12
Over the years I've competed in a number of triathlons.
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์ „ ์˜ค๋žซ๋™์•ˆ ์ˆ˜๋งŽ์€ ์ฒ ์ธ 3์ข… ๊ฒฝ๊ธฐ์— ์ฐธ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:16
You know, frankly, I'm not that good,
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๊ทธ๋Ÿฐ๋ฐ ์†”์งํžˆ, ์ง„์งœ ์ž˜ํ•˜์ง„ ์•Š์•„์š”.
07:18
but I do have one distinct capability;
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ํ•˜์ง€๋งŒ ํ•œ ๊ฐ€์ง€ ํŠน์ถœํ•œ ๋Šฅ๋ ฅ์ด ์žˆ์ฃ .
07:22
I am remarkably fast at finding my bike.
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์ œ ์ž์ „๊ฑฐ๋Š” ๊ธฐ๊ฐ€ ๋ง‰ํžˆ๊ฒŒ ๋นจ๋ฆฌ ์ฐพ์•„์š”.
07:26
(Laughter)
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(์›ƒ์Œ)
07:28
By the time I finish the swim,
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์ œ๊ฐ€ ์ˆ˜์˜์„ ๋๋ƒˆ์„ ๋•Œ๋ฉด
07:30
almost all the bikes are already gone.
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๊ฑฐ์˜ ๋ชจ๋“  ์ž์ „๊ฑฐ๋Š” ์ด๋ฏธ ๊ฐ€๋ฒ„๋ ธ์ฃ .
07:32
(Laughter)
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(์›ƒ์Œ)
07:36
Real triathletes know that each leg --
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์ง„์งœ ์ฒ ์ธ 3์ข… ๊ฒฝ๊ธฐ ์„ ์ˆ˜๋Š”
07:40
the swim, the bike, the run --
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์ˆ˜์˜, ์ž์ „๊ฑฐ, ๋‹ฌ๋ฆฌ๊ธฐ๋ฅผ ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š”
07:42
really requires different capabilities,
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๊ฐ๊ธฐ ๋‹ค๋ฅธ ๋Šฅ๋ ฅ๊ณผ ๋‹ค๋ฅธ ์ˆ˜๋‹จ
07:44
different tools,
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๋‹ค๋ฅธ ๊ธฐ์ˆ ๊ณผ ๋‹ค๋ฅธ ๊ธฐ๋ฒ•์ด ํ•„์š”ํ•˜๋‹ค๋Š” ๊ฑธ ์•Œ์•„์š”.
07:45
different skills, different techniques.
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07:48
Likewise when we transform organizations,
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๋งˆ์ฐฌ๊ฐ€์ง€๋กœ ์กฐ์ง์„ ๋ณ€ํ™”ํ•  ๋•Œ๋Š”
07:50
we need to be sure that we're giving our people
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๋ณ€ํ™” ์†์—์„œ ํ•„์š”ํ•œ ๊ธฐ์ˆ ๊ณผ ์ˆ˜๋‹จ์„ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ
07:53
the skills and the tools they need along the way.
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์šฐ๋ฆฌ๊ฐ€ ์ฃผ์–ด์•ผ ํ•œ๋‹ค๋Š” ๊ฑธ ํ™•์‹คํ•˜๊ฒŒ ์•Œ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.
07:58
Chronos,
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๊ตญ์ œ์ ์ธ ์†Œํ”„ํŠธ์›จ์–ด ํšŒ์‚ฌ ํฌ๋กœ๋…ธ์Šค๋Š”
07:59
a global software company,
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08:01
recognized the need to transfer from building products --
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์†Œํ”„ํŠธ์›จ์–ด๋ผ๋Š” ์ œํ’ˆ ๋งŒ๋“ค๊ธฐ์—์„œ ์ƒ์—…์  ์„œ๋น„์Šค ์†Œํ”„ํŠธ์›จ์–ด ๋งŒ๋“ค๊ธฐ๋กœ
08:06
software products --
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๋ณ€ํ•ด์•ผ ํ•  ํ•„์š”๊ฐ€ ์žˆ์Œ์„ ์•Œ์•˜์Šต๋‹ˆ๋‹ค.
08:08
to building software as a service.
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08:11
To enable its people to take that transformation,
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์ง์›๋“ค์ด ๋ณ€ํ™”๋ฅผ ๋ฐ›์•„๋“ค์ผ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ธฐ ์œ„ํ•ด
08:15
first of all they invested in new tools
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ํฌ๋กœ๋…ธ์Šค๋Š” ๋จผ์ € ์ƒˆ๋กœ์šด ์žฅ๋น„์—
08:17
that would enable their employees to monitor the usage of the features
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๋ˆ์„ ํˆฌ์žํ•˜์—ฌ ์ง์›๋“ค์ด ๋ณ€ํ™”๋ฅผ ๊ด€์ฐฐํ•  ์ˆ˜ ์žˆ๋„๋ก ํ–ˆ๊ณ 
08:22
as well as customer satisfaction with the new service.
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๊ณ ๊ฐ ๋งŒ์กฑ์„ ์œ„ํ•ด ์ƒˆ๋กœ์šด ์„œ๋น„์Šค์—๋„ ํˆฌ์žํ–ˆ์Šต๋‹ˆ๋‹ค.
08:26
They also invested in skill development,
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๊ธฐ์ˆ  ๊ฐœ๋ฐœ์—๋„ ํˆฌ์žํ•ด์„œ
08:30
so that their employees would be able
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์ง์›๋“ค์€ ๊ณ ๊ฐ ๋งŒ์กฑ์— ์žˆ์–ด ๋ฌธ์ œ๊ฐ€
08:31
to resolve customer service problems on the spot.
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๋ฐœ์ƒํ•˜๋ฉด ์ฆ‰์‹œ ํ•ด๊ฒฐ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
08:34
And very importantly,
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๋” ์ค‘์š”ํ•œ๊ฒŒ ์žˆ๋‹ค๋ฉด
08:36
they also reinforced the collaborative behaviors that would be required
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ํฌ๋กœ๋…ธ์Šค๋Š” ๋ฌธ์ œ๊ฐ€ ๋ฐœ์ƒํ•˜๋Š” ์ˆœ๊ฐ„๋ถ€ํ„ฐ ๋งˆ๋ฌด๋ฆฌ๊นŒ์ง€ ์‹ค์ˆ˜์—†๋Š”
08:39
to deliver an end-to-end seamless customer experience.
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๊ณ ๊ฐ ๋งŒ์กฑ ์„œ๋น„์Šค๋ฅผ ์œ„ํ•ด ํ•„์š”ํ•œ ํ˜‘๋™ ์ž‘์—…์„ ๊ฐ•ํ™”ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:44
Because of these investments,
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์ด๋Ÿฌํ•œ ํˆฌ์ž๋กœ ๋ง๋ฏธ์•”์•„
08:46
rather than feeling overwhelmed by the transformation,
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ํฌ๋กœ๋…ธ์Šค ์ง์›์€ ๋ณ€ํ™”์— ์ฃผ๋ˆ…์ด ๋“ค๊ธฐ๋ณด๋‹ค๋Š”
08:49
Chronos employees actually felt energized
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ํž˜์ด ๋„˜์ณค๊ณ  ์ƒˆ๋กœ์šด ์—ญํ• ์—
08:52
and empowered in their new roles.
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์žˆ์–ด์„œ ์ž์œจ๊ถŒ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
08:56
In the era of "always-on" transformation,
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๋ณ€ํ™”๊ฐ€ "ํ•ญ์ƒ ์ง„ํ–‰์ค‘์ธ" ์‹œ๋Œ€์—
08:58
change is a constant.
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๋ณ€ํ™”๋Š” ์ƒ์ˆ˜์ž…๋‹ˆ๋‹ค.
08:59
My fourth imperative therefore
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๋„ค ๋ฒˆ์งธ๋กœ ์ค‘์š”ํ•œ ์ผ์€
09:01
is to instill a culture of continuous learning.
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๋ฐฐ์›€์„ ๊ณ„์†ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฌธํ™” ๋งŒ๋“ค๊ธฐ์ž…๋‹ˆ๋‹ค.
09:06
When Satya Nadella became the CEO of Microsoft
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2014๋…„ 2์›” ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ์‚ฌ์˜ ์ตœ๊ณ  ๊ฒฝ์˜์ž๊ฐ€ ๋œ ์‚ฌํ‹ฐ์•„ ๋‚˜๋ธ๋ผ ์”จ๋Š”
09:09
in February 2014,
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09:11
he embarked on an ambitious transformation journey
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์ด๋™ ํ†ต์‹ ๊ณผ ๊ฐ€์ƒ ์ €์žฅ์†Œ๋ฅผ ์ค‘์‹œํ•˜๋Š” ์„ธ๊ณ„์—์„œ ๊ฒฝ์Ÿํ•˜๊ธฐ ์œ„ํ•ด
09:14
to prepare the company to compete in a mobile-first, cloud-first world.
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์•ผ์‹ฌ์ฐฌ ๋ณ€ํ™” ์ž‘์—…์„ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:19
This included changes to strategy,
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์ „๋žต๊ณผ ์กฐ์ง์—์„œ
09:21
the organization
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๋ฉˆ์ถ”์ง€ ์•Š๊ณ  ์—…๋ฌด ๋ฌธํ™”๋ฅผ ๋ณ€ํ™”ํ•˜๋ ค ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:23
and very importantly, the culture.
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09:26
Microsoft's culture at the time was one of silos and internal competition --
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๊ทธ ๋‹น์‹œ ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ์˜ ์—…๋ฌด ๋ฌธํ™”๋Š” ์ง€์‹ ์ถ•์ ๊ณผ ๋‚ด์  ๊ฒฝ์Ÿ์— ์น˜์ค‘ํ–ˆ๊ธฐ์—
09:31
not exactly conducive to learning.
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๋ฐฐ์›€์„ ์ด๋Œ์ง€๋Š” ์•Š์•˜์ฃ .
09:34
Nadella took this head-on.
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๋‚˜๋ธ๋ผ ์”จ๋Š” ์ •๋ฉด์œผ๋กœ ๋„์ „ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:37
He rallied his leadership around his vision
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์ƒ๊ธฐ์žˆ๊ฒŒ ๋ฐฐ์›Œ๋‚˜๊ฐ€๋Š” ์—…๋ฌด ๋ฌธํ™”๋ผ๋Š”
09:41
for a living, learning culture,
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์ž์‹ ์˜ ์ด์ƒ์— ์‚ฌ๋žŒ๋“ค์„ ๋ชจ์€ ํ›„
09:44
shifting from a fixed mindset,
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์ง์›์ด ํ•ด์•ผ ํ•  ์ผ์€
09:46
where your role was to show up as the smartest person in the room,
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์‚ฌ๋ฌด์‹ค์—์„œ ์ œ์ผ ๋›ฐ์–ด๋‚˜๊ฒŒ ๋ณด์ด๊ธฐ๋ผ๋Š” ๊ณ ์ •๋œ ์‚ฌ๊ณ ๋ฐฉ์‹์„
09:50
to a growth mindset,
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๊ท€๋‹ด์•„ ๋“ฃ๊ณ  ๋ฐฐ์›Œ์„œ
09:51
where your role was to listen, to learn and to bring out the best in people.
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์ง์›๋“ค์˜ ์ƒํƒœ๋ฅผ ์ตœ๊ณ ๋กœ ์ด๋„๋Š” ์„ฑ์žฅ์„ ์œ„ํ•œ ์‚ฌ๊ณ ๋ฐฉ์‹์œผ๋กœ ๋ฐ”๊พธ์—ˆ์Šต๋‹ˆ๋‹ค.
09:58
Well, early days,
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๋ญ, ์ฒ˜์Œ๋ถ€ํ„ฐ
10:00
Microsoft employees already noticed this shift in the culture --
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ํšŒ์‚ฌ ์ง์›์€ ๋ณ€ํ™”ํ•œ ์ž‘์—… ๋ฌธํ™”๋ฅผ ๋ˆˆ์น˜์ฑ˜์ฃ .
10:04
clear evidence of Microsoft putting people first.
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๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ์‚ฌ๊ฐ€ ์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์ƒ๊ฐํ–ˆ๋‹ค๋Š” ๋ถ„๋ช…ํ•œ ์ฆ๊ฑฐ์ฃ .
10:08
My fifth and final imperative is specifically for leaders.
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๋‹ค์„ฏ ๋ฒˆ์งธ, ์ œ๊ฐ€ ๋งˆ์ง€๋ง‰์œผ๋กœ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜๋Š” ๊ฑด ์ง€๋„์ž์˜ˆ์š”.
10:13
In a transformation,
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๋ณ€ํ™”๋ฅผ ์ถ”๊ตฌํ•  ๋•Œ
10:14
a leader needs to have a vision,
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์ง€๋„์ž๋Š” ์ด์ƒ์„ ๋‹จ๊ณ„๋ณ„๋กœ ํ‘œ์‹œํ•œ
10:17
a clear road map with milestones,
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๋ช…ํ™•ํ•œ ์ง€๋„๊ฐ€ ์žˆ์–ด์•ผ ํ•ด์š”.
10:20
and then you need to hold people accountable for results.
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๊ทธ๋Ÿฐ ํ›„ ์ง์›๋“ค์ด ๊ฒฐ๊ณผ์— ์ฑ…์ž„์งˆ ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค˜์•ผ ํ•ฉ๋‹ˆ๋‹ค.
10:25
In other words, you need to be directive.
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๋‹ฌ๋ฆฌ ๋งํ•˜๋ฉด, ๋ถ„๋ช…ํ•˜๊ฒŒ ์ง€์‹œํ•ด์•ผ ํ•ด์š”.
10:28
But in order to capture the hearts and minds of people,
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๊ทธ๋ ‡์ง€๋งŒ ์‚ฌ๋žŒ๋“ค์˜ ์ƒ๊ฐ๊ณผ ๋งˆ์Œ์„ ์‚ฌ๋กœ์žก๊ธฐ ์œ„ํ•ด์„œ๋Š”
10:31
you also need to be inclusive.
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ํฌ์šฉํ•˜๋Š” ์‚ฌ๋žŒ์ด ๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
10:34
Inclusive leadership is critical to putting people first.
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์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์ƒ๊ฐํ•˜๊ธฐ ์œ„ํ•ด์„œ ํฌ์šฉํ•˜๋Š” ์ง€๋„๋ ฅ์€ ํ•„์ˆ˜์˜ˆ์š”.
10:39
I live in the San Francisco Bay area.
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์ „ ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”๋งŒ์— ์‚ฝ๋‹ˆ๋‹ค.
10:42
And right now,
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ํ˜„์žฌ
10:43
our basketball team is the best in the league.
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์šฐ๋ฆฌ ์ง€์—ญ ๋†๊ตฌํŒ€์€ ๊ตญ๋‚ด ๋ฆฌ๊ทธ์—์„œ ์ตœ๊ณ ์ฃ .
10:46
We won the 2015 championship,
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2015๋…„ ์ผ์ธ์ž ๊ฒฐ์ •์ „์—์„œ ์ด๊ฒผ๊ณ 
10:49
and we're favored to win again this year.
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์˜ฌ ํ•ด๋„ ์ด๊ฒผ์œผ๋ฉด ์ข‹๊ฒ ์–ด์š”.
10:52
There are many explanations for this.
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์ด์— ๋Œ€ํ•œ ์„ค๋ช…์ด ๋งŽ์•„์š”.
10:54
They have some fabulous players,
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๋ช‡๋ช‡ ์„ ์ˆ˜๋“ค์˜ ์‹ค๋ ฅ์€ ์—„์ฒญ๋‚˜์ฃ .
10:57
but one of the key reasons
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ํ•˜์ง€๋งŒ ํ•œ ๊ฐ€์ง€ ์ค‘์š”ํ•œ ์ด์œ ๋Š”
10:58
is their head coach, Steve Kerr, is an inclusive leader.
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ํ—ค๋“œ ์ฝ”์น˜ ์Šคํ‹ฐ๋ธŒ ์ปค ์”จ๊ฐ€ ํฌ์šฉ๋ ฅ ์žˆ๋Š” ์ง€๋„์ž์ด๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
11:05
When Kerr came to the Warriors in 2014,
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2014๋…„์— ๋†๊ตฌํŒ€ ์›Œ๋ฆฌ์–ด๋ฅผ ๋งก์ž
11:08
the Warriors were looking for a major transformation.
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์ค‘์š”ํ•œ ๋ณ€ํ™”๊ฐ€ ์‹œ์ž‘๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:11
They hadn't won a national championship since 1975.
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1975๋…„ ์ด๋ž˜ ์›Œ๋ฆฌ์–ด๋Š” ํ•œ ๋ฒˆ๋„ ์ „๋ฏธ ์ผ์ธ์ž ๊ฒฐ์ •์ „์—์„œ ์ด๊ธฐ์ง€ ๋ชปํ–ˆ์ฃ .
11:17
Kerr came in, and he had a clear vision,
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๋ถ€์ž„ํ•œ ์ปค ์”จ๋Š” ๋ถ„๋ช…ํ•œ ์ด์ƒ์ด ์žˆ์—ˆ๊ณ 
11:20
and he immediately got to work.
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์ฆ‰์‹œ ์‹ค์ฒœ์— ์˜ฎ๊ฒผ์Šต๋‹ˆ๋‹ค.
11:24
From the outset,
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์‹œ์ž‘๋ถ€ํ„ฐ
11:25
he reached out and engaged the players and the staff.
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์„ ์ˆ˜์™€ ํ•™๊ต ์ง์›์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€ ๊ด€๊ณ„๋ฅผ ๋งบ์—ˆ์Šต๋‹ˆ๋‹ค.
11:29
He created an environment of open debate and solicited suggestions.
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์—ด๋ฆฐ ๋…ผ์Ÿ๊ณผ ์‘๋‹ตํ˜• ์ œ์•ˆ์ด ๊ฐ€๋Šฅํ•œ ํ™˜๊ฒฝ์„ ๋งŒ๋“ค์—ˆ์ฃ .
11:35
During games he would often ask,
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๊ฒฝ๊ธฐ ์ค‘์—๋Š” ์ข…์ข… "๋‚ด๊ฐ€ ๋ญ˜ ๋†“์ณค์ง€?"๋ผ๊ณ  ๋ฌผ์—ˆ์ฃ .
11:37
"What are you seeing that I'm missing?"
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11:40
One the best examples of this came in game four of the 2015 finals.
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์ด๋ฅผ ๊ฐ€์žฅ ์ž˜ ์„ค๋ช…ํ•˜๋Š” ์˜ˆ๋Š” 2015๋…„ ๊ฒฐ์Šน์ „ ๋„ค ๋ฒˆ์งธ ๊ฒฝ๊ธฐ์˜€์ฃ .
11:46
The Warriors were down two games to one
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์ปค ์”จ๊ฐ€ ์„ ๋ฐœ ์„ ์ˆ˜๋ฅผ ๋ฐ”๊พธ๋ ค๊ณ 
11:49
when Kerr made the decision to change the starting lineup;
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๊ฒฐ์ •ํ–ˆ์„ ๋•Œ, ์–ด๋–ป๊ฒŒ ๋ณด๋“ ์ง€ ๊ฐ„์— ์ •๋ง ๋‹จํ˜ธํ•œ ๊ฒฐ์ •์ธ๋ฐ
11:54
a bold move by any measure.
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์›Œ๋ฆฌ์–ด๋Š” 2์Šน 1ํŒจ๋กœ ์ง€๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
11:59
The Warriors won the game and went on to win the championship.
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๊ฒฝ๊ธฐ์—์„œ ์›Œ๋ฆฌ์–ด๋Š” ์ด๊ฒผ๊ณ , ๋˜ ํ•œ ๋ฒˆ ์ด๊ฒจ ์ผ์ธ์ž๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
12:02
And it is widely viewed
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๋งŽ์€ ์‚ฌ๋žŒ๋“ค์€
12:04
that that move was the pivotal move in their victory.
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๊ทธ ๋ณ€ํ™”๊ฐ€ ์›Œ๋ฆฌ์–ด์˜ ์Šน๋ฆฌ์— ๊ฒฐ์ •์ ์ธ ๋ณ€์ˆ˜์˜€๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
12:09
Interestingly, it wasn't actually Kerr's idea.
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ํฅ๋ฏธ๋กœ์šด๊ฑด ๊ทธ๊ฑด ์ปค ์”จ๊ฐ€ ์ƒ๊ฐํ•œ ๊ฒŒ ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
12:14
It was the idea of his 28-year-old assistant, Nick U'Ren.
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28์‚ด์˜ ๋ถ€์ฝ”์น˜ ๋‹‰ ์šฐ๋ Œ ์”จ์˜ ์ƒ๊ฐ์ด์—ˆ์ฃ .
12:19
Because of Kerr's leadership style,
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์ปค ์”จ์˜ ํฌ์šฉ๋ ฅ ์žˆ๋Š” ์ง€๋„์„ฑ ๋•Œ๋ฌธ์—
12:21
U'Ren felt comfortable bringing the idea forward.
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์šฐ๋ Œ ์”จ๋Š” ์‰ฝ๊ฒŒ ๊ทธ๋Ÿฐ ์ƒ๊ฐ์„ ๊บผ๋‚ผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
12:25
And Kerr not only listened,
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์ปค ์”จ๋Š” ๊ท€๋‹ด์•„ ๋“ค์—ˆ์„ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ
12:27
but he implemented the idea
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์‹คํ–‰์— ์˜ฎ๊ฒผ์ฃ 
12:29
and then afterwards,
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๊ทธ๋Ÿฐ ํ›„
12:31
gave U'Ren all the credit --
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์šฐ๋ฒค ์”จ๋ฅผ ์ „์ ์œผ๋กœ ๋ฏฟ์–ด ์คฌ์Šต๋‹ˆ๋‹ค.
12:34
actions all consistent with Kerr's highly inclusive approach to leadership.
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์ด ๋ชจ๋“  ํ–‰๋™์€ ์ปค ์”จ๊ฐ€ ์ผ๊ด€์„ฑ ์žˆ๊ฒŒ ์ž˜ ํฌ์šฉํ•˜๋Š” ์ง€๋„์ž์ž„์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
12:41
In the era of "always-on" transformation,
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๋ณ€ํ™”๊ฐ€ "ํ•ญ์ƒ ์ง„ํ–‰์ค‘์ธ" ์‹œ๋Œ€์—
12:43
organizations are always going to be transforming.
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์กฐ์ง์€ ๊ณ„์†ํ•ด์„œ ๋ณ€ํ™”ํ•  ๊ฒ๋‹ˆ๋‹ค.
12:49
But doing so does not have to be exhausting.
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ํ•˜์ง€๋งŒ ๊ทธ๋ ‡๊ฒŒ ํ•˜๋Š” ๊ฒŒ ํ”ผ๊ณคํ•œ ์ผ์ด ๋˜์–ด์„œ๋Š” ์•ˆ๋ฉ๋‹ˆ๋‹ค.
12:54
We owe it to ourselves,
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๋ณ€ํ™”๋ฅผ ํ–ฅํ•œ ๋ฐฉ๋ฒ•๋ก ์„
12:56
to our organizations
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๋‹จํ˜ธํ•˜๊ฒŒ ๋ฐ”๊พธ๋ ค๋ฉด
12:58
and to society more broadly
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์šฐ๋ฆฌ ์ž์‹ , ์šฐ๋ฆฌ ์กฐ์ง
13:01
to boldly transform our approach to transformation.
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๋” ํฌ๊ฒŒ๋Š” ์‚ฌํšŒ๊ฐ€ ๋ณ€ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
13:05
To do that,
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๊ทธ๋Ÿฌ๊ธฐ ์œ„ํ•ด์„œ๋Š”
13:07
we need to start putting people first.
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์‚ฌ๋žŒ์„ ์šฐ์„ ์œผ๋กœ ์‚ผ์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.
13:11
Thank you.
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๊ณ ๋ง™์Šต๋‹ˆ๋‹ค.
13:13
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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