The secret to great opportunities? The person you haven't met yet | Tanya Menon

210,382 views ใƒป 2018-03-08

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

00:00
I started teaching MBA students
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๋ฒˆ์—ญ: Young You ๊ฒ€ํ† : Yoonyoung Chang
์ €๋Š” 17๋…„ ์ „๋ถ€ํ„ฐ MBA ํ•™์ƒ๋“ค์„
00:03
17 years ago.
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๊ฐ€๋ฅด์น˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:05
Sometimes I run into my students years later.
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๊ฐ€๋”์€ ํ•™์ƒ๋“ค์„ ์กธ์—… ํ›„ ๋‹ค์‹œ ๋งŒ๋‚˜๊ฒŒ ๋˜๋Š” ์ผ๋„ ์žˆ์—ˆ๋Š”๋ฐ
00:08
And when I run into them, a funny thing happens.
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๊ทธ๋•Œ ์žฌ๋ฏธ์žˆ๋Š” ํ˜„์ƒ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
00:11
I don't remember just their faces;
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์ „ ๋‹จ์ง€ ๊ทธ ํ•™์ƒ๋“ค์˜ ์–ผ๊ตด๋งŒ ๊ธฐ์–ตํ•˜๋Š” ๊ฒŒ ์•„๋‹ˆ๋ผ
00:13
I also remember where exactly in the classroom they were sitting.
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๊ทธ๋“ค์ด ๊ฐ•์˜์‹ค์—์„œ ์ •ํ™•ํžˆ ์–ด๋””์— ์•‰์•„ ์žˆ์—ˆ๋Š”์ง€
00:18
And I remember who they were sitting with as well.
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๋˜ ๋ˆ„๊ตฌ์™€ ํ•จ๊ป˜ ์•‰์•„์žˆ์—ˆ๋Š”์ง€๊ฐ€ ํ•จ๊ป˜ ๋– ์˜ฌ๋ž๋˜ ๊ฒƒ์ด์ฃ .
00:21
This is not because I have any special superpowers of memory.
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์ด๊ฑด ์ œ๊ฐ€ ์–ด๋–ค ํŠน๋ณ„ํ•œ ๊ธฐ์–ต๋ ฅ์„ ๊ฐ€์ง€๊ณ  ์žˆ์–ด์„œ๊ฐ€ ์•„๋‹™๋‹ˆ๋‹ค.
00:26
The reason I can remember them
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์ œ๊ฐ€ ๊ทธ๋“ค์„ ๊ธฐ์–ตํ•˜๊ณ  ์žˆ์—ˆ๋˜ ๊ฑด
00:28
is because they are creatures of habit.
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๊ทธ๋“ค์ด ์Šต๊ด€์˜ ์ƒ๋ช…์ฒด์ด๊ธฐ ๋•Œ๋ฌธ์ด์—ˆ์ฃ .
00:31
They are sitting with their favorite people in their favorite seats.
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ํ•™์ƒ๋“ค์€ ํ•ญ์ƒ ์ž์‹ ์ด ์ข‹์•„ํ•˜๋Š” ์‚ฌ๋žŒ๊ณผ ์ข‹์•„ํ•˜๋Š” ์ž๋ฆฌ์— ์•‰์•„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
00:35
They find their twins, they stay with them for the whole year.
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์Œ๋‘ฅ์ด์™€ ๊ฐ™์ด ๋น„์Šทํ•œ ์‚ฌ๋žŒ๋“ค์„ ๋งŒ๋‚˜๋ฉด ๊ทธํ•ด ์ „์ฒด๋ฅผ ํ•จ๊ป˜ ๋ณด๋‚ด๊ณค ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:39
Now, the danger of this for my students is they're at risk
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๊ทธ๋Ÿฐ๋ฐ ์ด๋Ÿฌํ•œ ํ•™์ƒ๋“ค์˜ ํ–‰๋™์—์„œ ๊ฐ€์žฅ ์œ„ํ—˜ํ•œ ์ ์€
๊ทธ๋“ค์ด ์ž์‹ ๊ณผ ๋น„์Šทํ•œ ๋ช‡ ๋ช…๋งŒ์„ ๋งŒ๋‚˜๊ณ 
00:44
of leaving the university with just a few people
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๋Œ€ํ•™์„ ๋– ๋‚˜๊ฒŒ ๋  ์ˆ˜๋„ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
00:48
who are exactly like them.
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00:49
They're going to squander their chance for an international, diverse network.
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์„ธ๊ณ„์ ์œผ๋กœ ๋‹ค์–‘ํ•œ ๋„คํŠธ์›Œํฌ๋ฅผ ํ˜•์„ฑํ•  ๊ธฐํšŒ๋ฅผ ๋†“์นœ ๊ฒƒ์ด์ฃ .
00:54
How could this happen to them?
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์–ด๋–ป๊ฒŒ ์ด๋Ÿฐ ์ผ์ด ๋ฐœ์ƒํ–ˆ์„๊นŒ์š”?
00:55
My students are open-minded.
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์ œ ํ•™์ƒ๋“ค์€ ๊ฐœ๋ฐฉ์  ์‚ฌ๊ณ ๋ฅผ ๊ฐ€์ง€๊ณ 
00:57
They come to business school precisely so that they can get great networks.
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ํ›Œ๋ฅญํ•œ ์ธ์  ๋„คํŠธ์›Œํฌ๋ฅผ ํ˜•์„ฑํ•˜๊ธฐ ์œ„ํ•ด ๋น„์ฆˆ๋‹ˆ์Šค ์Šค์ฟจ์— ์ž…ํ•™ํ–ˆ์ฃ .
01:02
Now, all of us socially narrow in our lives, in our school, in work,
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์ตœ๊ทผ ์šฐ๋ฆฌ๋Š” ํ•™๊ต๋‚˜ ์ง์žฅ ๋“ฑ์—์„œ ์‚ฌํšŒ์ ์œผ๋กœ ํ˜‘์†Œํ•œ ์‚ถ์„ ์‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:08
and so I want you to think about this one.
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์—ฌ๋Ÿฌ๋ถ„๋„ ํ•œ ๋ฒˆ ์ƒ๊ฐํ•ด ๋ณด์„ธ์š”.
01:10
How many of you here brought a friend along for this talk?
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์˜ค๋Š˜ ๊ฐ•์—ฐ์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ๋ถ„๋“ค์ด ์นœ๊ตฌ์™€ ํ•จ๊ป˜ ์˜ค์…จ๋‚˜์š”?
01:15
I want you to look at your friend a little bit.
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์นœ๊ตฌ๋“ค์„ ์ข€ ๋” ์ž์„ธํžˆ ์‚ดํŽด๋ณด์„ธ์š”.
01:19
Are they of the same nationality as you?
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์—ฌ๋Ÿฌ๋ถ„๊ณผ ๊ฐ™์€ ๊ตญ์ ์„ ๊ฐ€์ง€๊ณ  ์žˆ์ง€๋Š” ์•Š๋‚˜์š”?
01:22
Are they of the same gender as you?
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์—ฌ๋Ÿฌ๋ถ„๊ณผ ๊ฐ™์€ ์„ฑ๋ณ„์€ ์•„๋‹Œ์ง€
01:25
Are they of the same race?
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๊ฐ™์€ ์ธ์ข…์€ ์•„๋‹Œ์ง€
01:26
Really look at them closely.
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์ž์„ธํžˆ ์‚ดํŽด๋ณด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
01:29
Don't they kind of look like you as well?
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์—ฌ๋Ÿฌ๋ถ„๊ณผ ์ข€ ๋‹ฎ์€ ๊ฒƒ ๊ฐ™์ง€ ์•Š๋‚˜์š”?
01:31
(Laughter)
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(์›ƒ์Œ)
01:32
The muscle people are together,
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์ €๊ธฐ๋„ ๊ทผ์œก์งˆ์˜ ์‚ฌ๋žŒ๋“ค์ด ํ•จ๊ป˜ ์žˆ๊ณ 
01:33
and the people with the same hairstyles
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๊ฐ™์€ ํ—ค์–ด์Šคํƒ€์ผ์„ ๊ฐ€์กŒ๊ฑฐ๋‚˜
01:35
and the checked shirts.
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๊ฐ™์€ ์˜ท์ฐจ๋ฆผ์˜ ์‚ฌ๋žŒ๋“ค์ด ํ•จ๊ป˜ ์•‰์•„์žˆ๋„ค์š”.
01:38
We all do this in life.
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์šฐ๋ฆฌ ๋ชจ๋‘๋Š” ์ด๋ ‡๊ฒŒ ํ–‰๋™ํ•ฉ๋‹ˆ๋‹ค.
01:39
We all do it in life, and in fact, there's nothing wrong with this.
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์ด๋ ‡๊ฒŒ ์‚ด์•„๊ฐ€๋Š” ๊ฒƒ์ด ์ž˜๋ชป๋˜์—ˆ๋‹ค๋Š” ๊ฒƒ์€ ์•„๋‹ˆ์—์š”.
01:43
It makes us comfortable to be around people who are similar.
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์šฐ๋ฆฌ๋Š” ๋น„์Šทํ•œ ์‚ฌ๋žŒ๊ณผ ์–ด์šธ๋ฆฌ๋ฉด ํŽธ์•ˆํ•จ์„ ๋Š๋ผ์ฃ .
01:47
The problem is when we're on a precipice, right?
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๊ทธ๋Ÿฌ๋‚˜ ๋ฌธ์ œ๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋ฒผ๋ž‘ ๋์œผ๋กœ ๋ชฐ๋ ธ์„ ๋•Œ ๋ฐœ์ƒํ•ฉ๋‹ˆ๋‹ค.
01:50
When we're in trouble, when we need new ideas,
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์šฐ๋ฆฌ์—๊ฒŒ ๋ฌธ์ œ๊ฐ€ ์ƒ๊ธฐ๊ฑฐ๋‚˜ ์ƒˆ๋กœ์šด ์•„์ด๋””์–ด๊ฐ€ ํ•„์š”ํ•  ๋•Œ
01:52
when we need new jobs, when we need new resources --
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ํ˜น์€ ์ƒˆ๋กœ์šด ์ง์žฅ์ด๋‚˜ ์ƒˆ๋กœ์šด ์ •๋ณด๊ฐ€ ํ•„์š”ํ•  ๋•Œ
01:56
this is when we really pay a price for living in a clique.
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์ด๋Ÿฐ ์ˆœ๊ฐ„๋“ค์ด ๋น„์Šทํ•œ ์‚ฌ๋žŒ๋“คํ•˜๊ณ ๋งŒ ์ง€๋‚ด์˜จ ์‚ถ์˜ ๋Œ€๊ฐ€๋ฅผ ์น˜๋ฅด๋Š” ์‹œ์ ์ด์ฃ .
02:01
Mark Granovetter, the sociologist, had a famous paper
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์‚ฌํšŒํ•™์ž ๋งˆํฌ ๊ทธ๋ผ๋…ธ๋ฒ ํ„ฐ์˜ ์œ ๋ช…ํ•œ ์—ฐ๊ตฌ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋Š” "์•ฝํ•œ ์—ฐ๋Œ€์˜ ํž˜"์ด๋ผ๋Š”
02:06
"The Strength of Weak Ties,"
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02:08
and what he did in this paper is he asked people
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๋…ผ๋ฌธ์„ ํ†ตํ•˜์—ฌ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ
02:10
how they got their jobs.
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"์–ด๋–ป๊ฒŒ ์ง์žฅ์„ ๊ตฌํ–ˆ๋Š”์ง€?" ๋ผ๋Š” ์งˆ๋ฌธ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:12
And what he learned was that most people don't get their jobs
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๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ๋žŒ๋“ค์ด ์ง์žฅ์„ ๊ตฌํ•  ๋•Œ ๊ทธ๋“ค์˜ ๊ฐ•ํ•œ ์œ ๋Œ€ ๊ด€๊ณ„์ž๋“ค
02:15
through their strong ties -- their father, their mother, their significant other.
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์ฆ‰, ๋ถ€๋ชจ๋‹˜ ๊ฐ™์ด ๋งค์šฐ ์ค‘์š”ํ•œ ์‚ฌ๋žŒ๋“ค์€ ํฌ๊ฒŒ ๊ด€๋ จ์ด ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
02:19
They instead get jobs through weak ties, people who they just met.
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๋Œ€์‹  ์ด์ œ ๊ฐ“ ๋งŒ๋‚œ ์‚ฌ๋žŒ๋“ค๊ณผ์˜ ์•ฝํ•œ ์—ฐ๋Œ€๋ฅผ ํ†ตํ•ด ์ง์žฅ์„ ๊ตฌํ•˜์˜€์ฃ .
02:24
So if you think about what the problem is with your strong ties,
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์—ฌ๋Ÿฌ๋ถ„๊ป˜์„œ ๊ฐ•ํ•œ ์œ ๋Œ€ ๊ด€๊ณ„์˜ ๋ฌธ์ œ์ ์ด ๋ฌด์—‡์ธ์ง€ ์ƒ๊ฐํ•ด๋ณด๊ณ  ์‹ถ๋‹ค๋ฉด
02:27
think about your significant other, for example.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์ค‘์š”ํ•œ ์‚ฌ๋žŒ๋“ค์„ ํ•œ ๋ฒˆ ์ƒ๊ฐํ•ด ๋ณด์„ธ์š”.
02:30
The network is redundant.
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๋ณ„๋„์˜ ๋„คํŠธ์›Œํฌ๊ฐ€ ํ•„์š” ์—†์ฃ .
02:31
Everybody that they know, you know.
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๊ทธ๋“ค์ด ์•Œ๊ณ  ์ง€๋‚ด๋Š” ์‚ฌ๋žŒ๋“ค์„ ์—ฌ๋Ÿฌ๋ถ„๋„ ํ•จ๊ป˜ ์•Œ๊ณ  ์žˆ์ฃ .
02:34
Or I hope you know them. Right?
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์•„๋‹ˆ๋ผ๋ฉด ์„œ๋กœ ์•Œ์•„๊ฐ€๊ธธ ์›ํ•˜๊ฑฐ๋‚˜์š”.
02:37
Your weak ties -- people you just met today --
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์˜ค๋Š˜ ์—ฌ๋Ÿฌ๋ถ„์ด ์ด๊ณณ์—์„œ ๋งŒ๋‚œ ์•ฝํ•œ ์œ ๋Œ€ ๊ด€๊ณ„์˜ ์‚ฌ๋žŒ๋“ค์ด
02:39
they are your ticket to a whole new social world.
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๋ฐ”๋กœ ์—ฌ๋Ÿฌ๋ถ„์„ ์ƒˆ๋กœ์šด ์‚ฌํšŒ๋กœ ์ด๋Œ์–ด ์ค„ ํ‹ฐ์ผ“์„ ๊ฐ€์ง„ ์‚ฌ๋žŒ๋“ค์ž…๋‹ˆ๋‹ค.
02:43
The thing is that we have this amazing ticket to travel our social worlds,
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๊ทธ๋Ÿฐ๋ฐ ๋ฌธ์ œ๋Š” ์ด๋ ‡๊ฒŒ ์ƒˆ๋กœ์šด ์‚ฌํšŒ๋กœ ๋‚˜์•„๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๋ฉ‹์ง„ ํ‹ฐ์ผ“์„
02:48
but we don't use it very well.
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์šฐ๋ฆฌ๊ฐ€ ์ž˜ ์‚ฌ์šฉํ•˜์ง€ ์•Š๋Š”๋‹ค๋Š” ๊ฑฐ์ฃ .
02:49
Sometimes we stay awfully close to home.
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์šฐ๋ฆฌ๋Š” ๋„ˆ๋ฌด ์ง€๋‚˜์น˜๊ฒŒ ์ง‘๊ณผ ๊ฐ€๊นŒ์ด ์ƒํ™œํ•ฉ๋‹ˆ๋‹ค.
02:52
And today, what I want to talk about is:
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๊ทธ๋ฆฌ๊ณ  ์˜ค๋Š˜ ์ œ๊ฐ€ ํ•˜๊ณ  ์‹ถ์€ ์ด์•ผ๊ธฐ๋Š”
02:54
What are those habits that keep human beings so close to home,
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์šฐ๋ฆฌ๋ฅผ ์ง‘๊ณผ ๊ฐ€๊นŒ์ด ๋งŒ๋“œ๋Š” ์Šต๊ด€๋“ค์€ ๋ฌด์—‡์ด๋ฉฐ,
02:58
and how can we be a little bit more intentional
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์–ด๋–ป๊ฒŒ ํ•ด์•ผ ์šฐ๋ฆฌ๊ฐ€ ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ์—ฌํ–‰ํ•จ์— ์žˆ์–ด
03:01
about traveling our social universe?
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์กฐ๊ธˆ ๋” ๊ณ„ํš์„ฑ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ์„์ง€์— ๋Œ€ํ•œ ์ด์•ผ๊ธฐ์ž…๋‹ˆ๋‹ค.
03:03
So let's look at the first strategy.
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๊ทธ๋ ‡๋‹ค๋ฉด ์ฒซ ๋ฒˆ์งธ ์ „๋žต์— ๋Œ€ํ•ด ์‚ดํŽด๋ด…์‹œ๋‹ค.
03:06
The first strategy is to use a more imperfect social search engine.
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์ฒซ ๋ฒˆ์งธ ์ „๋žต์€ ๋ถˆ์™„์ „ํ•œ ์†Œ์…œ ๊ฒ€์ƒ‰์—”์ง„์„ ์ข€ ๋” ์ด์šฉํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:12
What I mean by a social search engine
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์ œ๊ฐ€ ๋งํ•˜๋Š” ์†Œ์…œ ๊ฒ€์ƒ‰์—”์ง„์€
03:14
is how you are finding and filtering your friends.
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์—ฌ๋Ÿฌ๋ถ„์ด ์นœ๊ตฌ๋ฅผ ์ฐพ๋Š” ๋ฐฉ๋ฒ•๊ณผ ๊ฑธ๋Ÿฌ๋‚ด๋Š” ๋ฐฉ๋ฒ•์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.
03:19
And so people always tell me,
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์‚ฌ๋žŒ๋“ค์€ ํ•ญ์ƒ ์ด๋ ‡๊ฒŒ ๋งํ•ฉ๋‹ˆ๋‹ค.
03:21
"I want to get lucky through the network.
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"์ €๋Š” ์ธ์  ๋„คํŠธ์›Œํฌ๋ฅผ ํ†ตํ•ด
์ƒˆ๋กœ์šด ์ง์žฅ๊ณผ ์ข‹์€ ๊ธฐํšŒ๋ฅผ ์–ป๊ฒŒ ๋˜๋Š” ํ–‰์šด์ด ์žˆ์œผ๋ฉด ์ข‹๊ฒ ์–ด์š”."๋ผ๊ณ ์š”.
03:23
I want to get a new job. I want to get a great opportunity."
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03:26
And I say, "Well, that's really hard,
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๊ทธ๋Ÿฌ๋ฉด ์ €๋Š” "๊ทธ๊ฑด ์ •๋ง ํž˜๋“ค ๊ฑฐ์•ผ.
03:28
because your networks are so fundamentally predictable."
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์™œ๋ƒ๋ฉด ๋„ค ๋„คํŠธ์›Œํฌ๋Š” ๊ทผ๋ณธ์ ์œผ๋กœ ์˜ˆ์ธก์ด ๊ฐ€๋Šฅํ•˜๋‹ˆ๊นŒ."๋ผ๊ณ  ๋‹ตํ•ฉ๋‹ˆ๋‹ค.
03:31
Map out your habitual daily footpath,
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์—ฌ๋Ÿฌ๋ถ„์˜ ํ•˜๋ฃจ ์Šต๊ด€์„ ๋”ฐ๋ผ๊ฐ€ ๋ณด๋ฉด
03:34
and what you'll probably discover is that you start at home,
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์—ฌ๋Ÿฌ๋ถ„์€ ๋ถ„๋ช…ํžˆ ์ง‘์—์„œ ์‹œ์ž‘ํ•ด์„œ
03:38
you go to your school or your workplace,
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ํ•™๊ต๋‚˜ ์ง์žฅ์œผ๋กœ ๊ฐ€๊ณ 
03:40
you maybe go up the same staircase or elevator,
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๊ฐ™์€ ๊ณ„๋‹จ์ด๋‚˜ ์—˜๋ฆฌ๋ฒ ์ดํ„ฐ๋ฅผ ์ด์šฉํ•˜๊ณ 
03:43
you go to the bathroom -- the same bathroom --
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๋Š˜ ๊ฐ™์€ ํ™”์žฅ์‹ค์— ๊ฐ€๊ณ 
03:46
and the same stall in that bathroom,
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๊ทธ๊ฒƒ๋„ ๋Š˜ ๊ฐ™์€ ์นธ์„ ์ด์šฉํ•˜๊ณ 
03:48
you end up in the gym,
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ํ—ฌ์Šค์žฅ์—์„œ ํ•˜๋ฃจ ์ผ๊ณผ๊ฐ€ ๋๋‚˜๋ฉด
03:49
then you come right back home.
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์ง‘์œผ๋กœ ๋Œ์•„๊ฐ€์ฃ .
03:51
It's like stops on a train schedule.
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์ด๊ฑด ๋งˆ์น˜ ์—ด์ฐจ ์‹œ๊ฐ„ํ‘œ์— ์žˆ๋Š” ์ •๋ฅ˜์žฅ ๊ฐ™์•„์š”.
03:53
It's that predictable.
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์˜ˆ์ธก์ด ๊ฐ€๋Šฅํ•˜๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:54
It's efficient, but the problem is, you're seeing exactly the same people.
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ํšจ์œจ์ ์ด๊ธด ํ•˜์ฃ . ํ•˜์ง€๋งŒ ๋ฌธ์ œ๋Š” ์ •ํ™•ํžˆ ๊ฐ™์€ ์‚ฌ๋žŒ๋“ค์„ ๋งŒ๋‚œ๋‹ค๋Š” ๊ฑฐ์ฃ .
04:00
Make your network slightly more inefficient.
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋„คํŠธ์›Œํฌ๋ฅผ ์กฐ๊ธˆ ๋” ๋น„ํšจ์œจ์ ์œผ๋กœ ๋งŒ๋“ค์–ด ๋ณด์„ธ์š”.
04:03
Go to a bathroom on a different floor.
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๋‹ค๋ฅธ ์ธต์˜ ํ™”์žฅ์‹ค์— ๊ฐ€๋ณด๊ณ 
04:06
You encounter a whole new network of people.
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์ „ํ˜€ ๋‹ค๋ฅธ ์ƒˆ๋กœ์šด ๋„คํŠธ์›Œํฌ์˜ ์‚ฌ๋žŒ๋“ค๊ณผ ๋งˆ์ฃผํ•ด ๋ณด์„ธ์š”.
04:09
The other side of it is how we are actually filtering.
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๋‹ค๋ฅธ ์ธก๋ฉด์€ ์šฐ๋ฆฌ๊ฐ€ ์‚ฌ๋žŒ๋“ค์„ ๊ฑธ๋Ÿฌ๋‚ด๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค.
04:14
And we do this automatically.
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์šฐ๋ฆฌ๋Š” ์ด๋ฅผ ์ž๋™์ ์œผ๋กœ ํ•˜์ฃ .
04:16
The minute we meet someone, we are looking at them, we meet them,
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๋ˆ„๊ตฐ๊ฐ€๋ฅผ ์ฒ˜์Œ ๋งŒ๋‚˜๋Š” ์ˆœ๊ฐ„, ์šฐ๋ฆฌ๋Š” ๊ทธ๋“ค์„ ๋ณด๊ณ  ๋งŒ๋‚˜๋ฉฐ,
04:19
we are initially seeing,
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์ฒซ์ธ์ƒ์„ ๊ฐ€์ง‘๋‹ˆ๋‹ค.
04:20
"You're interesting."
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"์žฌ๋ฏธ์žˆ๋Š” ์‚ฌ๋žŒ์ด๊ตฌ๋‚˜.
04:21
"You're not interesting." "You're relevant."
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์žฌ๋ฏธ์—†๋Š” ์‚ฌ๋žŒ์ด๊ตฌ๋‚˜. ์ค‘์š”ํ•œ ์‚ฌ๋žŒ์ด๊ตฌ๋‚˜."
04:24
We do this automatically. We can't even help it.
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์šฐ๋ฆฌ์˜ ์˜์ง€์™€ ์ƒ๊ด€์—†์ด ์ž๋™์œผ๋กœ ์ด๋Ÿฐ ๋ถ„๋ฅ˜๋ฅผ ํ•˜์ฃ .
04:26
And what I want to encourage you to do instead is to fight your filters.
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์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์ด๋Ÿฐ ๋‚ด๋ฉด์˜ ๋ถ„๋ฅ˜์™€ ํ•œ๋ฒˆ ์‹ธ์›Œ๋ณด๊ธฐ๋ฅผ ๊ถŒํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
04:30
I want you to take a look around this room,
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์ด ๊ฐ•์—ฐ์žฅ ์ฃผ์œ„๋ฅผ ํ•œ๋ฒˆ ์‚ดํŽด๋ณด๊ณ ,
04:33
and I want you to identify the least interesting person that you see,
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์—ฌ๋Ÿฌ๋ถ„์ด ๋Š๋ผ๊ธฐ์— ๊ฐ€์žฅ ํฅ๋ฏธ๊ฐ€ ๋–จ์–ด์ง€๋Š” ์‚ฌ๋žŒ์„ ๋ฐœ๊ฒฌํ•ด ๋ณด์„ธ์š”.
04:37
and I want you to connect with them over the next coffee break.
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๊ทธ๋ฆฌ๊ณ  ๋‹ค์Œ ํœด์‹ ์‹œ๊ฐ„์— ๊ทธ๋ถ„๊ณผ ์ด์•ผ๊ธฐ๋ฅผ ๋‚˜๋ˆ ๋ณด์„ธ์š”.
04:40
And I want you to go even further than that.
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์‚ฌ์‹ค ์ œ๊ฐ€ ์กฐ๊ธˆ ๋” ํ•˜๊ธธ ๋ฐ”๋ผ๋Š” ๊ฒƒ์€
04:42
What I want you to do is find the most irritating person you see as well
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์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด๊ธฐ์— ๊ฐ€์žฅ ์งœ์ฆ์ด ๋‚  ๊ฒƒ ๊ฐ™์€ ์‚ฌ๋žŒ๋„ ์ฐพ์•„๋‚ธ ํ›„
04:47
and connect with them.
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๊ทธ๋“ค๊ณผ ์ด์•ผ๊ธฐ๋ฅผ ํ•ด ๋ณด๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:49
What you are doing with this exercise is you are forcing yourself
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์ด์™€ ๊ฐ™์€ ์—ฐ์Šต์„ ํ†ตํ•ด ์—ฌ๋Ÿฌ๋ถ„ ์Šค์Šค๋กœ๋ฅผ ๊ฐ•์ œ์ ์œผ๋กœ
๋ณด๊ณ  ์‹ถ์ง€ ์•Š์€ ๊ฒƒ๋“ค์„ ๋ณผ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ 
04:56
to see what you don't want to see,
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04:58
to connect with who you don't want to connect with,
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๋งŒ๋‚˜๊ณ  ์‹ถ์ง€ ์•Š์€ ์‚ฌ๋žŒ๋“ค๊ณผ ๊ด€๊ณ„๋ฅผ ๋งบ๊ฒŒ ํ•˜์—ฌ
05:01
to widen your social world.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ๋„“ํžˆ๋Š” ๊ฑฐ์ฃ .
05:03
To truly widen, what we have to do is,
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์ง„์ •์œผ๋กœ ๋„“ํžˆ๊ธฐ ์œ„ํ•ด ํ•  ๊ฒƒ์€
05:06
we've got to fight our sense of choice.
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์„ ํƒ์ด๋ผ๋Š” ๊ฐ๊ฐ๊ณผ ๋งž์„œ ์‹ธ์›Œ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
05:08
We've got to fight our choices.
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์šฐ๋ฆฌ์˜ ์„ ํƒ๊ณผ ๋งž์„œ๋Š” ๊ฒƒ์ด์ฃ .
05:10
And my students hate this, but you know what I do?
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์ œ ํ•™์ƒ๋“ค์€ ์ด๋Ÿฐ ๊ฑธ ์‹ซ์–ดํ•˜๋Š”๋ฐ ์ œ๊ฐ€ ์–ด๋–ป๊ฒŒ ํ•˜๋Š”์ง€ ์•„์„ธ์š”?
05:12
I won't let them sit in their favorite seats.
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์ข‹์•„ํ•˜๋Š” ์ž๋ฆฌ์— ์•‰์ง€ ๋ชปํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
05:15
I move them around from seat to seat.
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์ด ์ž๋ฆฌ ์ € ์ž๋ฆฌ ์˜ฎ๊ธฐ๊ฒŒ ๋งŒ๋“ค์ฃ .
๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ํ•จ๊ป˜ ๊ณต๋ถ€ํ•˜๋„๋ก ๊ฐ•์š”ํ•˜๊ณ 
05:17
I force them to work with different people
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05:19
so there are more accidental bumps in the network
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์ด๋ฅผ ํ†ตํ•ด ๋„คํŠธ์›Œํฌ์—์„œ ๋” ๋งŽ์€ ์šฐ์—ฐํ•œ ๋งŒ๋‚จ์„ ๋งŒ๋“ค์–ด
05:22
where people get a chance to connect with each other.
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์„œ๋กœ๋ฅผ ์—ฐ๊ฒฐํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ์–ป๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
05:24
And we studied exactly this kind of an intervention at Harvard University.
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์ €ํฌ๋Š” ํ•˜๋ฒ„๋“œ ๋Œ€ํ•™์—์„œ ์ด ๊ฐ™์€ ๋„คํŠธ์›Œํฌ ๊ฐœ์ž…์— ๋Œ€ํ•ด ์—ฐ๊ตฌํ–ˆ์Šต๋‹ˆ๋‹ค.
05:29
At Harvard, when you look at the rooming groups,
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ํ•˜๋ฒ„๋“œ ๋Œ€ํ•™์—์„œ ํ•จ๊ป˜ ๋ฐฉ์„ ์‚ฌ์šฉํ•˜๋Š” ๊ทธ๋ฃน๋“ค ์ค‘์—๋Š”
05:32
there's freshman rooming groups, people are not choosing those roommates.
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์‹ ์ž…์ƒ ๊ทธ๋ฃน๋“ค์ด ์žˆ๋Š”๋ฐ ์ด๋“ค์€ ๋ฃธ๋ฉ”์ดํŠธ๋ฅผ ๊ณ ๋ฅด์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
05:36
They're of all different races, all different ethnicities.
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๋ชจ๋‘ ๊ฐ๊ธฐ ๋‹ค๋ฅธ ์ธ์ข…์ด๊ณ  ๋‹ค๋ฅธ ๋ฏผ์กฑ์ž…๋‹ˆ๋‹ค.
05:39
Maybe people are initially uncomfortable with those roommates,
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์ฒ˜์Œ์—” ์ด๋Ÿฌํ•œ ๋ฃธ๋ฉ”์ดํŠธ์™€ ๋ถˆํŽธํ•จ์„ ๋Š๋‚„ ์ˆ˜๋„ ์žˆ์–ด์š”.
๊ทธ๋Ÿฌ๋‚˜ ๋†€๋ผ์šด ๊ฒƒ์€
05:42
but the amazing thing is,
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05:43
at the end of a year with those students,
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ํ•œ ํ•ด๊ฐ€ ๋๋‚  ๋•Œ์ฏค ๋˜๋ฉด ์ด๋Ÿฐ ํ•™์ƒ๋“ค์ด
05:45
they're able to overcome that initial discomfort.
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์ดˆ๋ฐ˜์˜ ๋ถˆํŽธํ•จ์„ ๊ทน๋ณตํ•œ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
05:49
They're able to find deep-level commonalities with people.
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๊ทธ๋“ค์€ ๊นŠ์€ ๋‚ด๋ฉด์— ์žˆ๋Š” ์„œ๋กœ์˜ ๊ณตํ†ต์ ์„ ์ฐพ์•„๋‚ด์ง€์š”.
05:52
So the takeaway here is not just "take someone out to coffee."
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์—ฌ๊ธฐ์„œ ์š”์ ์€ "๋ˆ„๊ตฐ๊ฐ€์™€ ์ปคํ”ผ๋ฅผ ๋งˆ์‹œ๋Ÿฌ ๊ฐ€๋ผ."๋Š” ๊ฒƒ๋งŒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
05:58
It's a little more subtle.
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์ข€ ๋” ๋ฏธ๋ฌ˜ํ•˜์ฃ .
05:59
It's "go to the coffee room."
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"์ปคํ”ผ ๋ฃธ์œผ๋กœ ๊ฐ€๋ผ."๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:02
When researchers talk about social hubs,
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์—ฐ๊ตฌ์ž๋“ค์€ ์†Œ์…œ ๊ณต๊ฐ„์„ ์ด์•ผ๊ธฐํ•  ๋•Œ
06:04
what makes a social hub so special is you can't choose;
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๊ทธ ๊ณต๊ฐ„์„ ๊ฐ€์žฅ ํŠน๋ณ„ํ•˜๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ์„ ํƒ์ง€๋ฅผ ์—†์• ๋Š” ๊ฒƒ์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
06:08
you can't predict who you're going to meet in that place.
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์ฆ‰, ์—ฌ๋Ÿฌ๋ถ„์ด ์ด ๊ณต๊ฐ„์—์„œ ๋ˆ„๊ตฌ๋ฅผ ๋งŒ๋‚  ๊ฒƒ์ธ์ง€ ์˜ˆ์ƒํ•  ์ˆ˜ ์—†๋„๋ก ๋ง์ด์ฃ .
06:12
And so with these social hubs, the paradox is, interestingly enough,
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๊ทธ๋Ÿฐ๋ฐ ์ด๋Ÿฐ ์†Œ์…œ ๊ณต๊ฐ„์„ ๋งŒ๋“ฆ์— ์žˆ์–ด ํฅ๋ฏธ๋กญ๊ฒŒ๋„ ์—ญ์„ค์ ์ธ ๋ถ€๋ถ„์ด ์žˆ์Šต๋‹ˆ๋‹ค.
๋งˆ์ฃผ์น  ์‚ฌ๋žŒ์„ ์˜ˆ์ƒํ•˜์ง€ ๋ชปํ•˜๊ฒŒ ๋ฌด์ž‘์œ„๋กœ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด์„œ๋Š”
06:17
to get randomness,
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06:19
it requires, actually, some planning.
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์˜คํžˆ๋ ค ์–ด๋Š ์ •๋„ ๊ณ„ํš์ด ํ•„์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
06:21
In one university that I worked at,
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์ œ๊ฐ€ ์ผํ–ˆ๋˜ ์–ด๋Š ๋Œ€ํ•™์—์„œ๋Š”
06:24
there was a mail room on every single floor.
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๊ฐ ์ธต๋งˆ๋‹ค ์šฐํŽธํ•จ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
06:26
What that meant is that the only people who would bump into each other
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์ด๊ฒƒ์˜ ์˜๋ฏธ๋Š” ์•ž์œผ๋กœ ์„œ๋กœ ์ด๊ณณ์—์„œ ๋งˆ์ฃผ์น˜๊ฒŒ ๋  ์‚ฌ๋žŒ๋“ค์ด
06:30
are those who are actually on that floor
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ํ‰์†Œ์—๋„ ๊ณ„์† ๋ถ€๋”ช์น˜๊ฒŒ ๋˜๋Š”
06:32
and who are bumping into each other anyway.
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๊ฐ™์€ ์ธต์˜ ์‚ฌ๋žŒ๋ฟ์ด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:34
At another university I worked at, there was only one mail room,
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์ œ๊ฐ€ ์ผํ–ˆ๋˜ ๋˜ ๋‹ค๋ฅธ ๋Œ€ํ•™์—์„œ๋Š” ์šฐํŽธํ•จ์ด ๋‹จ ํ•œ ๊ณณ๋ฟ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
06:37
so all the faculty from all over that building
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๊ทธ๋ž˜์„œ ๊ทธ ๋นŒ๋”ฉ์— ์žˆ๋Š” ๋ชจ๋“  ๊ต์ˆ˜์ง„๋“ค์ด
06:40
would run into each other in that social hub.
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๊ทธ ์†Œ์…œ ๊ณต๊ฐ„์—์„œ ๋งˆ์ฃผ์น˜๊ฒŒ ๋˜์—ˆ์ฃ .
06:44
A simple change in planning,
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๊ณ„ํš ๋‹จ๊ณ„์—์„œ์˜ ๋‹จ์ˆœํ•œ ๋ณ€ํ™”๊ฐ€
06:47
a huge difference in the traffic of people
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์‚ฌ๋žŒ๋“ค์„ ๋Œ์–ด๋ชจ์œผ๋Š” ํฐ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค๊ณ 
06:50
and the accidental bumps in the network.
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๋„คํŠธ์›Œํฌ์—์„œ ์šฐ์—ฐ์ ์ธ ๋งŒ๋‚จ์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
06:52
Here's my question for you:
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์—ฌ๊ธฐ์„œ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ์งˆ๋ฌธ์„ ํ•˜๊ณ  ์‹ถ๋„ค์š”.
06:54
What are you doing that breaks you from your social habits?
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์—ฌ๋Ÿฌ๋ถ„์€ ์†Œ์…œ ์Šต๊ด€์—์„œ ๋ฒ—์–ด๋‚˜๊ธฐ ์œ„ํ•˜์—ฌ ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋‚˜์š”?
06:58
Where do you find yourself
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๋ˆ„๊ตฌ๋ฅผ ๋งŒ๋‚ ์ง€ ์˜ˆ์ธก ๋ถˆ๊ฐ€๋Šฅํ•œ
06:59
in places where you get injections of unpredictable diversity?
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๋‹ค์–‘์„ฑ์˜ ๊ณต๊ฐ„์— ์Šค์Šค๋กœ ๊ฐ€๋ณธ ์ ์ด ์žˆ์—ˆ๋‚˜์š”?
07:05
And my students give me some wonderful examples.
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์ œ ํ•™์ƒ๋“ค์€ ๋ช‡ ๊ฐ€์ง€ ๋งค์šฐ ์ข‹์€ ์‚ฌ๋ก€๋ฅผ ๋‹ตํ•˜์˜€๋Š”๋ฐ์š”.
07:07
They tell me when they're doing pickup basketball games,
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๊ทธ๋“ค์€ ์ฆ‰์„์—์„œ ํŒ€์„ ๋งŒ๋“ค์–ด ๋†๊ตฌ ๊ฒฝ๊ธฐ๋ฅผ ํ•  ๋•Œ๋‚˜
07:10
or my favorite example is when they go to a dog park.
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์ € ์—ญ์‹œ ์ข‹์•„ํ•˜๋Š” ๋ฐฉ๋ฒ•์ธ ์• ๊ฒฌ ๊ณต์›์— ๊ฐˆ ๋•Œ๋ผ๊ณ  ๋‹ตํ–ˆ์Šต๋‹ˆ๋‹ค.
07:13
They tell me it's even better than online dating when they're there.
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์‹ฌ์ง€์–ด ๊ทธ๋“ค์€ ์ด๋Ÿฌํ•œ ํ™œ๋™์ด ์˜จ๋ผ์ธ ๋ฐ์ดํŠธ๋ณด๋‹ค ๋” ์ข‹๋‹ค๊ณ  ํ•ด์š”.
07:17
So the real thing that I want you to think about
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๊ทธ๋ž˜์„œ ์ „ ์—ฌ๋Ÿฌ๋ถ„์ด ์ง„์ •์œผ๋กœ ์šฐ๋ฆฌ์˜ ํ•„ํ„ฐ์™€ ๋งž์„œ์•ผ ํ•œ๋‹ค๋Š”
07:21
is we've got to fight our filters.
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์ƒ๊ฐ์„ ํ•˜๊ธธ ์›ํ•ฉ๋‹ˆ๋‹ค.
07:23
We've got to make ourselves a little more inefficient,
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์šฐ๋ฆฌ ์Šค์Šค๋กœ๋ฅผ ์กฐ๊ธˆ์€ ๋” ๋น„ํšจ์œจ์ ์œผ๋กœ ๋งŒ๋“ค๊ณ 
07:26
and by doing so, we are creating a more imprecise social search engine.
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๊ทธ๋ ‡๊ฒŒ ํ•จ์œผ๋กœ์จ ์กฐ๊ธˆ ๋œ ์ •ํ™•ํ•œ ์†Œ์…œ ๊ฒ€์ƒ‰ ์—”์ง„์„ ๋งŒ๋“œ๋Š” ๊ฑฐ์ฃ .
07:31
And you're creating that randomness,
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๊ทธ๋ ‡๊ฒŒ ์šฐ์—ฐํ•œ ๊ด€๊ณ„๋ฅผ ๋งŒ๋“ค์–ด ๋‚ด๋ฉด
์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ํ†ตํ•ด ๋” ๋„“์€ ๊ณณ์œผ๋กœ ๋‚˜์•„๊ฐˆ ์ˆ˜ ์žˆ๋Š”
07:34
that luck that is going to cause you to widen your travels,
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07:36
through your social universe.
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ํ–‰์šด์„ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:38
But in fact, there's more to it than that.
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์‚ฌ์‹ค ์ด๋ณด๋‹ค ๋” ์ค‘์š”ํ•œ ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
07:41
Sometimes we actually buy ourselves a second-class ticket
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๊ฐ€๋” ์šฐ๋ฆฌ๋Š” ์†Œ์…œ ์„ธ๊ณ„ ์—ฌํ–‰์„ ์œ„ํ•ด ๊ฐ’์‹ผ ์ด๋“ฑ์„ ํ‹ฐ์ผ“์„ ๊ตฌ๋งคํ•ฉ๋‹ˆ๋‹ค.
07:46
to travel our social universe.
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07:48
We are not courageous when we reach out to people.
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์šฐ๋ฆฌ๋Š” ์ฃผ์œ„ ์‚ฌ๋žŒ์—๊ฒŒ๋Š” ๋‹ค๊ฐ€๊ฐˆ ๋งŒํผ ์šฉ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
07:52
Let me give you an example of that.
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ํ•œ ๊ฐ€์ง€ ์˜ˆ๋ฅผ ๋“ค์–ด๋ณด์ฃ .
07:54
A few years ago, I had a very eventful year.
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๋ช‡ ๋…„ ์ „ ์ €๋Š” ๋งค์šฐ ๋‹ค์‚ฌ๋‹ค๋‚œํ•œ ์‹œ๊ฐ„์„ ๊ฒช์—ˆ์Šต๋‹ˆ๋‹ค.
07:57
That year, I managed to lose a job,
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๊ทธํ•ด ์ €๋Š” ๋‹ค๋‹ˆ๋˜ ์ง์žฅ์„ ์žƒ๊ฒŒ ๋˜์—ˆ๊ณ 
08:00
I managed to get a dream job overseas and accept it,
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ํ‰์†Œ ๊ฟˆ๊พธ๋˜ ํ•ด์™ธ์˜ ๋ฉ‹์ง„ ์ง์žฅ์—์„œ ์ž…์‚ฌ ์ œ์•ˆ์„ ๋ฐ›๊ฒŒ ๋˜์—ˆ๊ณ 
08:03
I had a baby the next month,
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๋‹ค์Œ ๋‹ฌ ์ž„์‹ ์„ ํ•˜์—ฌ
08:05
I got very sick,
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๋ชธ์ด ๋งค์šฐ ์•„ํ”„๊ฒŒ ๋˜๋ฉด์„œ
08:06
I was unable to take the dream job.
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๊ฒฐ๊ตญ ๋ฐ”๋ผ๋˜ ๊ทธ ์ง์žฅ์—์„œ ์ผ์„ ํ•  ์ˆ˜ ์—†๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
08:09
And so in a few weeks, what ended up happening was,
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๊ทธ๋ฆฌ๊ณ  ๋ช‡ ์ฃผ ํ›„ ๊ฒฐ๊ตญ ์ €๋Š”
08:12
I lost my identity as a faculty member,
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๊ต์ˆ˜์ง„์œผ๋กœ์„œ์˜ ์ •์ฒด์„ฑ์„ ์žƒ์—ˆ๊ณ 
08:15
and I got a very stressful new identity as a mother.
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์—„๋งˆ๋ผ๋Š” ๋งค์šฐ ์ŠคํŠธ๋ ˆ์Šค๊ฐ€ ํฐ ์ •์ฒด์„ฑ์„ ๊ฐ€์ง€๊ฒŒ ๋œ ๊ฑฐ์ฃ .
08:18
What I also got was tons of advice from people.
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์‚ฌ๋žŒ๋“ค๋กœ๋ถ€ํ„ฐ ๋งŽ์€ ์กฐ์–ธ์„ ๋ฐ›๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:21
And the advice I despised more than any other advice was,
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๊ทธ ๋‹น์‹œ ๋‹ค๋ฅธ ์–ด๋–ค ์กฐ์–ธ๋ณด๋‹ค ์ œ๊ฐ€ ๊ฐ€์žฅ ๊ฒฝ๋ฉธํ–ˆ๋˜ ์กฐ์–ธ์€
08:24
"You've got to go network with everybody."
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"๋ชจ๋“  ์‚ฌ๋žŒ๊ณผ ๋„คํŠธ์›Œํฌ๋ฅผ ๋งบ์œผ๋ผ."๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
08:26
When your psychological world is breaking down,
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๋ณดํ†ต์€ ์ž์‹ ์˜ ์‹ฌ๋ฆฌ ์„ธ๊ณ„๊ฐ€ ๋ฌด๋„ˆ์ ธ ๋‚ด๋ ธ์„ ๋•Œ
08:29
the hardest thing to do is to try and reach out
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๊ฐ€์žฅ ์–ด๋ ค์šด ๊ฒƒ์ด ๋ฐ”๋กœ ์ž์‹ ์˜ ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด
08:32
and build up your social world.
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์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๋Š” ์ผ์ด๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
08:34
And so we studied exactly this idea on a much larger scale.
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ์ด ์•„์ด๋””์–ด๋ฅผ ์ข€ ๋” ํฐ ๊ทœ๋ชจ๋กœ ์—ฐ๊ตฌํ•ด ๋ณด์•˜์Šต๋‹ˆ๋‹ค.
08:39
What we did was we looked at high and low socioeconomic status people,
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์‚ฌํšŒ ๊ฒฝ์ œ์  ์ง€์œ„๊ฐ€ ๋†’์€ ์‚ฌ๋žŒ๋“ค๊ณผ ๋‚ฎ์€ ์‚ฌ๋žŒ๋“ค์„ ๋ถ„๋ฅ˜ํ•œ ํ›„
08:45
and we looked at them in two situations.
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๋‹ค์Œ ๋‘ ๊ฐ€์ง€ ์ƒํ™ฉ์„ ํ†ตํ•˜์—ฌ ๊ด€์ฐฐํ•ด ๋ณด์•˜์Šต๋‹ˆ๋‹ค.
08:47
We looked at them first in a baseline condition,
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๋จผ์ € ๊ทธ๋“ค์ด ๋งค์šฐ ํŽธ์•ˆํ•˜๋‹ค๊ณ  ๋Š๋ผ๋Š” ์ƒํ™ฉ์—์„œ
08:50
when they were quite comfortable.
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๊ธฐ๋ณธ์ ์ธ ์ƒํƒœ๋ฅผ ์‚ดํŽด๋ณด์•˜์ฃ .
08:52
And what we found was that our lower socioeconomic status people,
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๊ทธ ๊ฒฐ๊ณผ ํŽธ์•ˆํ•จ์„ ๋Š๋ผ๋Š” ์ƒํ™ฉ์—์„œ๋Š” ์‚ฌํšŒ ๊ฒฝ์ œ์  ์ง€์œ„๊ฐ€ ๋‚ฎ์€ ์‚ฌ๋žŒ๋“ค์ด
08:55
when they were comfortable, were actually reaching out to more people.
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์‹ค์ œ๋กœ ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๋Š” ๊ฒƒ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
08:59
They thought of more people.
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๊ทธ๋“ค์€ ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ๋– ์˜ฌ๋ ธ๊ณ 
09:00
They were also less constrained in how they were networking.
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๋„คํŠธ์›Œํ‚น ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด ์ œ์•ฝ์„ ๋œ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
09:03
They were thinking of more diverse people
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๊ทธ๋“ค์€ ํ›จ์”ฌ ๋‹ค์–‘ํ•œ ์‚ฌ๋žŒ๋“ค์„ ๋– ์˜ฌ๋ ธ์ฃ .
09:05
than the higher-status people.
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์ง€์œ„๊ฐ€ ๋†’์€ ์‚ฌ๋žŒ๋“ค๋ณด๋‹ค ๋ง์ด์ฃ .
09:07
Then we asked them to think about maybe losing a job.
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๊ทธ๋‹ค์Œ ์šฐ๋ฆฌ๋Š” ํ”ผ์‹คํ—˜์ž๋“ค์—๊ฒŒ ์‹ค์งํ•œ ์ƒํ™ฉ์„ ๋– ์˜ฌ๋ฆฌ๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:10
We threatened them.
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์œ„ํ˜‘์„ ๊ฐ€ํ•œ ๊ฒƒ์ด์ฃ .
09:11
And once they thought about that,
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ํฅ๋ฏธ๋กญ๊ฒŒ๋„ ๊ทธ๋“ค์ด ํž˜๋“  ์ƒํ™ฉ์— ๋ถ€๋‹ฅ์ณค์„ ๋•Œ
09:13
the networks they generated completely differed.
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๋งŒ๋“ค์–ด ๋‚ธ ๋„คํŠธ์›Œํฌ๋Š” ์ „ํ˜€ ๋‹ค๋ฅธ ๊ฒฐ๊ณผ๋ฌผ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
09:16
The lower socioeconomic status people reached inwards.
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์‚ฌํšŒ ๊ฒฝ์ œ์  ์ง€์œ„๊ฐ€ ๋‚ฎ์€ ์‚ฌ๋žŒ๋“ค์€ ๋‚ด๋ถ€๋กœ ํ–ฅํ–ˆ์Šต๋‹ˆ๋‹ค.
09:20
They thought of fewer people.
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๋” ์ ์€ ์‚ฌ๋žŒ๋“ค์„ ๋– ์˜ฌ๋ ธ์Šต๋‹ˆ๋‹ค.
09:21
They thought of less-diverse people.
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์ƒ๊ฐํ•œ ์‚ฌ๋žŒ๋“ค์€ ๋‹ค์–‘ํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
09:24
The higher socioeconomic status people thought of more people,
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๋ฐ˜๋ฉด ์‚ฌํšŒ ๊ฒฝ์ œ์  ์ง€์œ„๊ฐ€ ๋†’์€ ์‚ฌ๋žŒ๋“ค์€ ๋” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์„ ๋– ์˜ฌ๋ ธ๊ณ 
09:27
they thought of a broader network,
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๋” ๋„“์€ ๋„คํŠธ์›Œํฌ๋ฅผ ์ƒ๊ฐํ–ˆ์œผ๋ฉฐ
09:29
they were positioning themselves to bounce back from that setback.
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์ž์‹  ์Šค์Šค๋กœ๋ฅผ ์ขŒ์ ˆ์—์„œ ํšŒ๋ณต์‹œํ‚ค๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ–ˆ์Šต๋‹ˆ๋‹ค.
09:34
Let's consider what this actually means.
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์ด๊ฒƒ์ด ์‹ค์ œ๋กœ ์–ด๋–ค ์˜๋ฏธ๋ฅผ ๊ฐ–๋Š”์ง€ ์ƒ๊ฐํ•ด ๋ด…์‹œ๋‹ค.
09:37
Imagine that you were being spontaneously unfriended
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋„คํŠธ์›Œํฌ์— ์žˆ๋Š” ๋ชจ๋“  ์‚ฌ๋žŒ๋“ค๋กœ๋ถ€ํ„ฐ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ
09:41
by everyone in your network
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๋ฉ€์–ด์กŒ๋‹ค๊ณ  ์ƒ์ƒํ•ด ๋ณด์„ธ์š”.
09:44
other than your mom, your dad and your dog.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์–ด๋จธ๋‹ˆ, ์•„๋ฒ„์ง€์™€ ๋ฐ˜๋ ค๊ฒฌ์€ ์ œ์™ธํ•˜๊ณ ์š”.
09:48
(Laughter)
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(์›ƒ์Œ)
09:49
This is essentially what we are doing
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์ด๊ฒƒ์ด ์šฐ๋ฆฌ๊ฐ€ ๊ทผ๋ณธ์ ์œผ๋กœ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:51
at these moments when we need our networks the most.
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์šฐ๋ฆฌ์˜ ๋„คํŠธ์›Œํฌ๊ฐ€ ๊ฐ€์žฅ ํ•„์š”๋กœ ํ•˜๋Š” ์ˆœ๊ฐ„์— ๋ง์ด์ฃ .
์šฐ๋ฆฌ๊ฐ€ ์Šค์Šค๋กœ ์–ด๋–ค ์ผ์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€ ํ•œ๋ฒˆ ์ƒ์ƒํ•ด๋ณด์„ธ์š”.
09:56
Imagine -- this is what we're doing. We're doing it to ourselves.
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09:59
We are mentally compressing our networks
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์ •์‹ ์ ์œผ๋กœ ์šฐ๋ฆฌ์˜ ๋„คํŠธ์›Œํฌ๋ฅผ ์••๋ฐ•ํ•˜๊ณ  ์žˆ์–ด์š”.
10:01
when we are being harassed, when we are being bullied,
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๊ดด๋กญํž˜์ด๋‚˜ ์†Œ์™ธ๋ฅผ ๋‹นํ•˜๊ฑฐ๋‚˜
10:03
when we are threatened about losing a job,
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์‹ค์ง์— ๋Œ€ํ•œ ์••๋ฐ•์„ ๋ฐ›๊ฑฐ๋‚˜
10:06
when we feel down and weak.
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์šฐ์šธํ•˜๊ณ  ์•ฝํ•ด์งˆ ๋•Œ ๋ง์ด์ฃ .
10:08
We are closing ourselves off, isolating ourselves,
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์šฐ๋ฆฌ๋Š” ์ž์‹  ์Šค์Šค๋กœ๋ฅผ ์™ธ๋ถ€์™€ ์ฐจ๋‹จํ•˜๊ณ  ๊ณ ๋ฆฝ์‹œํ‚ต๋‹ˆ๋‹ค.
10:11
creating a blind spot where we actually don't see our resources.
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๋‚ด๊ฐ€ ๊ฐ€์ง„ ์ž์›์„ ๋ณด์ง€ ๋ชปํ•˜๋Š” ๋งน์ ์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
10:15
We don't see our allies, we don't see our opportunities.
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์šฐ๋ฆฌ๋ฅผ ๋„์™€์ค„ ๋™๋งน๊ณผ ์ƒˆ๋กœ์šด ๊ธฐํšŒ๋ฅผ ๋ณด์ง€ ๋ชปํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
10:18
How can we overcome this?
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์–ด๋–ป๊ฒŒ ๊ทน๋ณตํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”?
๊ฐ„๋‹จํ•œ ๋‘ ๊ฐ€์ง€ ์ „๋žต์ด ์žˆ์Šต๋‹ˆ๋‹ค.
10:20
Two simple strategies.
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10:21
One strategy is simply to look at your list of Facebook friends
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์ฒซ ๋ฒˆ์งธ ์ „๋žต์€ ๊ฐ„๋‹จํ•˜๊ฒŒ ์—ฌ๋Ÿฌ๋ถ„์˜ ํŽ˜์ด์Šค๋ถ์ด๋‚˜
๋งํฌ๋“œ์ธ ์นœ๊ตฌ ๋ฆฌ์ŠคํŠธ๋ฅผ ์‚ดํŽด๋ณด๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:25
and LinkedIn friends
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10:26
just so you remind yourself of people who are there
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๊ทธ์ € ๋จธ๋ฆฟ์†์—์„œ ์ž๋™์ ์œผ๋กœ ์ƒ๊ฐ๋‚˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋„˜์–ด์„œ
10:29
beyond those that automatically come to mind.
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์„ ํ•œ๋ฒˆ ๋– ์˜ฌ๋ ค ๋ณด์„ธ์š”.
10:32
And in our own research, one of the things we did was,
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์—ฐ๊ตฌ๋ฅผ ์ง„ํ–‰ํ•˜๋ฉด์„œ ์šฐ๋ฆฌ๊ฐ€ ํ–ˆ๋˜ ์ผ ์ค‘ ํ•˜๋‚˜๋Š”
ํด๋กœ๋“œ ์Šคํ‹ธ์˜ "์ž๊ธฐ ๊ฐ€์น˜ ํ™•์ธ" ์—ฐ๊ตฌ๋ฅผ ์ ์šฉํ•ด ๋ณด๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
10:35
we considered Claude Steele's research on self-affirmation:
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10:38
simply thinking about your own values,
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์ž์‹ ์˜ ๊ฐ€์น˜์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ด ๋ณด๊ณ 
10:41
networking from a place of strength.
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๊ฐ•์ ์—์„œ ๋„คํŠธ์›Œํ‚น์„ ์‹œ์ž‘ํ•˜๋Š” ๊ฑฐ์ฃ .
10:43
What Leigh Thompson, Hoon-Seok Choi and I were able to do is,
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๊ทธ ํ›„ ๋ ˆ์ด ํ†ฐ์Šจ, ์ตœํ›ˆ์„๊ณผ ์ œ๊ฐ€ ๋ฐœ๊ฒฌํ•œ ๊ฒƒ์€
10:46
we found that people who had affirmed themselves first
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์Šค์Šค๋กœ์˜ ๊ฐ€์น˜๋ฅผ ๋จผ์ € ํ™•์ธํ•œ ์‚ฌ๋žŒ๋“ค์€
10:49
were able to take advice from people
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๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์˜ ์กฐ์–ธ์„ ๋ฐ›์•„๋“ค์ผ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:51
who would otherwise be threatening to them.
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๊ทธ๋ ‡์ง€ ์•Š์œผ๋ฉด ์ž์‹ ์—๊ฒŒ ์œ„ํ˜‘์ด ๋ ์ง€๋„ ๋ชจ๋ฅด๋Š” ์‚ฌ๋žŒ๋“ค๋กœ๋ถ€ํ„ฐ์š”.
10:54
Here's a last exercise.
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์ด์ œ ๋งˆ์ง€๋ง‰ ์—ฐ์Šต ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค.
10:57
I want you to look in your email in-box,
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์—ฌ๋Ÿฌ๋ถ„์˜ ์ด๋ฉ”์ผ ํŽธ์ง€ํ•จ์„ ํ•œ๋ฒˆ ์‚ดํŽด๋ณด์„ธ์š”.
11:00
and I want you to look at the last time you asked somebody for a favor.
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์ด ๋ˆ„๊ตฐ๊ฐ€์—๊ฒŒ ๋งˆ์ง€๋ง‰์œผ๋กœ ๋ถ€ํƒ์„ ํ–ˆ๋˜ ๋ฉ”์ผ์„ ์ฐพ์•„๋ณด์„ธ์š”.
11:04
And I want you to look at the language that you used.
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๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์ด ์‚ฌ์šฉํ•œ ํ‘œํ˜„์„ ๋ณด์„ธ์š”.
11:06
Did you say things like,
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ํ˜น์‹œ ์ด๋ ‡๊ฒŒ ๋ง์„ ํ•˜์ง€ ์•Š์•˜๋‚˜์š”?
11:08
"Oh, you're a great resource,"
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"๋„Œ ์ •๋ง ๋Œ€๋‹จํ•œ ์‚ฌ๋žŒ์ด์•ผ."
11:10
or "I owe you one,"
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ํ˜น์€ "๋„ˆ์—๊ฒŒ ๋นš์„ ์กŒ๋„ค."
11:11
"I'm obligated to you."
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์•„๋‹ˆ๋ฉด "๋‹ค์Œ์— ๊ฐš์„๊ฒŒ."๋ผ๊ณ  ๋ง์ด์ฃ .
11:13
All of this language represents a metaphor.
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์ด๋Ÿฌํ•œ ๋ชจ๋“  ํ‘œํ˜„์€ ์€์œ ๋ฅผ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.
11:16
It's a metaphor of economics,
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๊ฒฝ์ œํ•™์ ์ธ ์€์œ 
11:18
of a balance sheet, of accounting,
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๋Œ€์ฐจ๋Œ€์กฐํ‘œ, ํšŒ๊ณ„ํ•™์˜ ์€์œ 
11:20
of transactions.
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๊ฑฐ๋ž˜์˜ ์€์œ ์ฃ .
11:22
And when we think about human relations in a transactional way,
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์šฐ๋ฆฌ๊ฐ€ ์ธ๊ฐ„๊ด€๊ณ„๋ฅผ ์ด๋Ÿฐ ๊ฑฐ๋ž˜ ๋ฐฉ์‹์œผ๋กœ ์ƒ๊ฐํ•œ๋‹ค๋ฉด
11:25
it is fundamentally uncomfortable to us as human beings.
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์‚ฌ๋žŒ์ด๋ผ๋ฉด ๋‹น์—ฐํžˆ ๋ถˆํŽธํ•จ์„ ๋Š๋ผ๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:29
We must think about human relations and reaching out to people
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์šฐ๋ฆฌ๋Š” ์ธ๊ฐ„๊ด€๊ณ„์™€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ์—๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๋Š” ๊ฒƒ์„
11:33
in more humane ways.
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๋” ์ธ๊ฐ„๋ฏธ ๋„˜์น˜๋Š” ๋ฐฉํ–ฅ์œผ๋กœ ์ƒ๊ฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
11:35
Here's an idea as to how to do so.
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๊ทธ๋ ‡๊ฒŒ ์‹ค์ฒœํ•˜๊ธฐ ์œ„ํ•œ ์ข‹์€ ๋ฐฉ๋ฒ•์ด ํ•˜๋‚˜ ์žˆ์Šต๋‹ˆ๋‹ค.
11:37
Look at words like "please," "thank you," "you're welcome" in other languages.
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"๋ถ€ํƒํ•ด์š”.", "๊ณ ๋งˆ์›Œ์š”.", "์ฒœ๋งŒ์—์š”."๋ฅผ ๋‹ค๋ฅธ ์–ธ์–ด๋กœ ์‚ดํŽด๋ณด์ฃ .
11:43
Look at the literal translation of these words.
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์ง์—ญํ•˜์—ฌ ๊ทธ ๋œป์„ ์‚ดํŽด๋ณด์„ธ์š”.
11:45
Each of these words is a word that helps us impose upon other people
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์ด ๋‹จ์–ด๋“ค์€ ์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋ฌด์–ธ๊ฐ€๋ฅผ ์‹œํ‚ฌ ๋•Œ ๋„์›€์„ ์ค๋‹ˆ๋‹ค.
11:49
in our social networks.
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์†Œ์…œ ๋„คํŠธ์›Œํฌ์—์„œ์š”.
11:50
And so, the word "thank you,"
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๋จผ์ € "๊ฐ์‚ฌํ•ด์š”"๋ผ๋Š” ๋ง์„
11:52
if you look at it in Spanish, Italian, French,
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์ŠคํŽ˜์ธ์–ด, ์ดํƒˆ๋ฆฌ์•„์–ด, ํ”„๋ž‘์Šค์–ด๋กœ ํ‘œํ˜„ํ•ด ๋ณธ๋‹ค๋ฉด
11:55
"gracias," "grazie," "merci" in French.
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"Gracias", "Grazie", "Merci"๋ผ๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค.
11:58
Each of them are "grace" and "mercy."
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๊ฐ ๋‹จ์–ด๋“ค์€ "์€์ด"๊ณผ "์ž๋น„"๋ฅผ ๋œปํ•ฉ๋‹ˆ๋‹ค.
12:00
They are godly words.
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๋งค์šฐ ์‹ ์„ฑํ•œ ๋‹จ์–ด๋“ค์ด์ฃ .
12:02
There's nothing economic or transactional about those words.
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๊ฒฝ์ œ์  ํ˜น์€ ๊ฑฐ๋ž˜์™€ ๊ด€๋ จ๋œ ํ‘œํ˜„๋“ค์ด ์•„๋‹™๋‹ˆ๋‹ค.
12:06
The word "you're welcome" is interesting.
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"์ฒœ๋งŒ์—์š”"๋ผ๋Š” ํ‘œํ˜„์€ ํฅ๋ฏธ๋กœ์šด๋ฐ์š”.
12:08
The great persuasion theorist Robert Cialdini says
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์„ค๋“ ์ด๋ก ์˜ ๋Œ€๊ฐ€์ธ ๋กœ๋ฒ„ํŠธ ์น˜์•Œ๋””๋‹ˆ ๊ต์ˆ˜๋Š”
12:11
we've got to get our favors back.
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์šฐ๋ฆฌ๊ฐ€ ๋ฒ ํ‘ผ ํ˜ธ์˜๋ฅผ ๋Œ๋ ค๋ฐ›์•„์•ผ ํ•œ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
12:12
So we need to emphasize the transaction a little bit more.
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๊ทธ๋ž˜์„œ ๊ฑฐ๋ž˜๋ฅผ ์ข€ ๋” ๊ฐ•์กฐํ•  ํ•„์š”๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
12:15
He says, "Let's not say 'You're welcome.'
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๊ทธ๋Š” ๋งํ•ฉ๋‹ˆ๋‹ค. "'์ฒœ๋งŒ์—์š”.'๋ผ๊ณ  ํ•˜์ง€ ๋ง๊ณ  ๋Œ€์‹ ์—
12:17
Instead say, 'I know you'd do the same for me.'"
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'๋‹น์‹ ๋„ ๋‚˜์™€ ๋˜‘๊ฐ™์ด ํ•  ๊ฑฐ๋ผ๋Š” ๊ฑธ ์••๋‹ˆ๋‹ค.'๋ผ๊ณ  ๋งํ•˜์„ธ์š”."
12:20
But sometimes it may be helpful to not think in transactional ways,
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์ƒ๋Œ€๋ฐฉ์ด ๊ฑฐ๋ž˜๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š๋Š” ๊ฒƒ์ด ๋•Œ๋ก  ๋„์›€์ด ๋  ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์—
12:24
to eliminate the transaction, to make it a little bit more invisible.
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๊ฑฐ๋ž˜๋ผ๋Š” ๋Š๋‚Œ์„ ์—†์• ๊ณ  ์กฐ๊ธˆ ๋” ๋ณด์ด์ง€ ์•Š๊ฒŒ ํ•˜๋Š” ๊ฑฐ์ฃ .
12:28
And in fact, if you look in Chinese,
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์ค‘๊ตญ์–ด๋ฅผ ์‚ดํŽด๋ณด๋ฉด
12:30
the word "bรบ kรจ qรฌ" in Chinese, "You're welcome," means,
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์ค‘๊ตญ์–ด์˜ "bรบ kรจ qรฌ"๋ผ๋Š” "์ฒœ๋งŒ์—์š”"์˜ ์˜๋ฏธ๋Š”
12:33
"Don't be formal; we're family. We don't need to go through those formalities."
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"ํ˜•์‹์ ์œผ๋กœ ์˜ˆ๋ฅผ ๊ฐ–์ถœ ํ•„์š” ์—†์–ด์š”. ์šฐ๋ฆฌ๋Š” ๊ฐ€์กฑ์ด์ž–์•„์š”."๋ผ๋Š” ๋ง์ž…๋‹ˆ๋‹ค.
12:37
And "kembali" in Indonesian is "Come back to me."
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์ธ๋„๋„ค์‹œ์•„๋Š” "Kembali"๋ผ๊ณ  ํ•˜๋ฉฐ "๋‚˜์—๊ฒŒ ๋‹ค์‹œ ์™€์š”"๋ผ๋Š” ๋œป์ž…๋‹ˆ๋‹ค.
12:41
When you say "You're welcome" next time,
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๋‹ค์Œ์— "์ฒœ๋งŒ์—์š”."๋ผ๊ณ  ๋งํ•  ๊ธฐํšŒ๊ฐ€ ์žˆ๋‹ค๋ฉด
12:43
think about how you can maybe eliminate the transaction
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์–ด๋–ป๊ฒŒ ํ•ด์•ผ ๊ฑฐ๋ž˜๋ผ๋Š” ๋Š๋‚Œ์„ ์—†์•จ ์ˆ˜ ์žˆ์„์ง€ ์ƒ๊ฐํ•ด ๋ณด๊ณ 
12:46
and instead strengthen that social tie.
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์‚ฌํšŒ์  ๊ด€๊ณ„๋ฅผ ๊ฐ•์กฐํ•  ์ˆ˜ ์žˆ๋Š” ๋ง์„ ์ƒ๊ฐํ•ด๋ณด์„ธ์š”.
12:49
Maybe "It's great to collaborate," or "That's what friends are for."
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์ด๋ฅผํ…Œ๋ฉด "๊ฐ™์ด ์ฐธ์—ฌํ•˜์—ฌ ๊ธฐ๋ป์š”." ํ˜น์€ "์ด๋Ÿฐ ๊ฒŒ ์นœ๊ตฌ๊ฐ€ ํ•  ์ผ์ด์ž–์•„."
12:54
I want you to think about how you think about this ticket that you have
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์—ฌ๋Ÿฌ๋ถ„ ๊ฐ์ž์˜ ์†์— ์žˆ๋Š” ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ์—ฌํ–‰ํ•˜๊ธฐ ์œ„ํ•œ ํ‹ฐ์ผ“์„
12:59
to travel your social universe.
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์–ด๋–ป๊ฒŒ ์ƒ์ƒํ•˜๋Š”์ง€ ์ƒ๊ฐํ•ด๋ณด์„ธ์š”.
13:01
Here's one metaphor.
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์กฐ๊ธˆ ์€์œ ์  ํ‘œํ˜„์œผ๋กœ
13:03
It's a common metaphor: "Life is a journey." Right?
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"์ธ์ƒ์€ ์—ฌํ–‰์ด๋‹ค."๋ผ๋Š” ๋Œ€ํ‘œ์ ์ธ ๋ง์ด ์žˆ์ฃ .
13:05
It's a train ride,
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๋งˆ์น˜ ๊ธฐ์ฐจ ์—ฌํ–‰๊ณผ ๊ฐ™์•„์š”.
13:06
and you're a passenger on the train,
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์—ฌ๋Ÿฌ๋ถ„์€ ์ž์‹ ์˜ ์ธ์ƒ์ด๋ผ๋Š” ๊ธฐ์ฐจ์— ํƒ‘์Šนํ•˜์—ฌ
13:09
and there are certain people with you.
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๋ช‡๋ช‡ ์‚ฌ๋žŒ๋“ค๊ณผ ํ•จ๊ป˜ ์—ฌํ–‰์„ ํ•˜์ฃ .
13:11
Certain people get on this train,
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์–ด๋–ค ์‚ฌ๋žŒ๋“ค์€ ๊ธฐ์ฐจ์— ํƒ€์„œ
13:13
and some stay with you, some leave at different stops,
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์ผ๋ถ€๋Š” ์—ฌ๋Ÿฌ๋ถ„๊ณผ ํ•จ๊ป˜ ์žˆ๊ณ  ์ผ๋ถ€๋Š” ๋‹ค๋ฅธ ์—ญ์—์„œ ๋‚ด๋ฆฌ๊ธฐ๋„ ํ•˜์ฃ .
13:15
new ones may enter.
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์ƒˆ๋กœ์šด ์‚ฌ๋žŒ์ด ํƒ€๊ธฐ๋„ ํ•˜๊ณ ์š”.
13:17
I love this metaphor, it's a beautiful one.
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์ €๋Š” ์ด๋Ÿฐ ์€์œ ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค. ์•„๋ฆ„๋‹ค์šด ํ‘œํ˜„์ด์ง€์š”.
13:19
But I want you to consider a different metaphor.
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๋‹ค๋ฅธ ์€์œ ๋„ ๊ณ ๋ คํ•ด ๋ณด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
13:22
This one is passive, being a passenger on that train,
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๊ธฐ์ฐจ์˜ ์Šน๊ฐ์€ ์ˆ˜๋™์ ์ด๊ณ 
๋‹ค์†Œ ์ง์„ ์— ๊ฐ€๊น์Šต๋‹ˆ๋‹ค.
13:25
and it's quite linear.
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13:27
You're off to some particular destination.
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ํŠน์ •ํ•œ ์ธ์ƒ์˜ ๋ชฉ์ ์ง€๋ฅผ ์œ„ํ•ด์„œ๋Š” ๋‚ด๋ ค์•ผ ํ•˜์ฃ .
13:30
Why not instead think of yourself
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๋Œ€์‹ ์— ์—ฌ๋Ÿฌ๋ถ„ ์Šค์Šค๋กœ๋ฅผ
13:32
as an atom,
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์›์ž๋กœ ์ƒ๊ฐํ•ด๋ณด๋ฉด ์–ด๋–จ๊นŒ์š”?
13:34
bumping up against other atoms,
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๋‹ค๋ฅธ ์›์ž๋“ค๊ณผ ์„œ๋กœ ๋ถ€๋”ช์น˜๋ฉด์„œ
13:36
maybe transferring energy with them,
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์—๋„ˆ์ง€๋ฅผ ๊ตํ™˜ํ•˜๊ธฐ๋„ ํ•˜๊ณ 
13:38
bonding with them a little
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๋‹ค๋ฅธ ์›์ž์™€ ๊ฒฐํ•ฉํ•˜๊ธฐ๋„ ํ•˜์—ฌ
13:39
and maybe creating something new
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์ƒˆ๋กœ์šด ๋ฌด์–ธ๊ฐ€๋ฅผ ๋งŒ๋“ค์–ด ๋‚ผ ์ˆ˜ ์žˆ์ฃ .
13:41
on your travels through the social universe.
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์—ฌ๋Ÿฌ๋ถ„์˜ ์†Œ์…œ ์„ธ๊ณ„๋ฅผ ํ–ฅํ•œ ์—ฌํ–‰์— ํ•„์š”ํ•œ ๋ฌด์–ธ๊ฐ€๋ฅผ์š”.
13:44
Thank you so much.
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๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
13:45
And I hope we bump into each other again.
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์šฐ๋ฆฌ ์„œ๋กœ ๋‹ค์‹œ ๋งˆ์ฃผ์น˜๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค.
13:47
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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