Alison Jackson: A surprising look at celebrity

48,140 views ใƒป 2008-02-01

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Amit segal ืžื‘ืงืจ: Etai Yaffe
00:13
I'm a contemporary artist and I show in art galleries and museums.
0
13160
4000
ืื ื™ ืื•ืžื ื™ืช ืžื•ื“ืจื ื™ืช, ื•ืขื‘ื•ื“ื•ืชื™ื™ ืžื•ืฆื’ื•ืช ื‘ื’ืœืจื™ื•ืช ืœืื•ืžื ื•ืช ื•ื‘ืžื•ื–ื™ืื•ื ื™ื.
00:17
I show a number of photographs and films,
1
17160
3000
ืื ื™ ืžืฆื™ื’ื” ืžืกืคืจ ืชืžื•ื ื•ืช ื•ืกืจื˜ื™ื,
00:20
but I also make television programs, books and some advertising,
2
20160
4000
ืื‘ืœ ืื ื™ ืขื•ืฉื” ื’ื ืชื›ื ื™ื•ืช ื˜ืœื•ื•ื™ื–ื™ื”, ืกืคืจื™ื ื•ืงืฆืช ืคืจืกื•ื.
00:24
all with the same concept.
3
24160
2000
ื›ื•ืœื ืขื ืื•ืชื• ื”ืงื•ื ืกืคื˜.
00:26
And it's about our fixation with celebrity and celebrity culture,
4
26160
5000
ื•ื”ื•ื ื”ืงื™ื‘ืขื•ืŸ ืฉืœื ื• ื‘ื ื•ื’ืข ืœื™ื“ื•ืขื ื™ื ื•ืชืจื‘ื•ืช ื”ืกืœื‘ืก,
00:31
and the importance of the image:
5
31160
3000
ื•ื—ืฉื™ื‘ื•ืชื” ืฉืœ ื”ืชืžื•ื ื”.
00:34
celebrity is born of photography.
6
34160
3000
ืกืœื‘ืจื™ื˜ืื™ื ื ื•ืœื“ื™ื ืžืชื•ืš ืฆื™ืœื•ื.
00:37
I'm going to start with how I started with this concept seven years ago,
7
37160
5000
ืื– ืื ื™ ื”ื•ืœื›ืช ืœื”ืชื—ื™ืœ ืขื ืื™ืš ื”ืชื—ืœืชื™ ืขื ื”ืงื•ื ืกืคื˜ ื”ื–ื” ืœืคื ื™ ืฉื‘ืข ืฉื ื™ื,
00:42
when Princess Diana died.
8
42160
2000
ื›ืฉื”ื ืกื™ื›ื” ื“ื™ืื ื” ืžืชื”.
00:45
There was a sort of a standstill in Britain
9
45160
3000
ื‘ืจื™ื˜ื ื™ื” ื›ืžื• ืขืžื“ื” ืžืœื›ืช ื‘ืื•ืชื• ื”ื™ื•ื,
00:48
the moment of her death,
10
48160
3000
ืื• ื‘ืื•ืชื• ื”ืจื’ืข ืฉืœ ืžื•ืชื”,
00:51
and people decided to mourn her death in a sort of mass way.
11
51160
5000
ื•ืื ืฉื™ื ื”ื—ืœื™ื˜ื• ืœื”ืชืื‘ืœ ืขืœ ืžื•ืชื” ื‘ืฆื•ืจื” ื”ืžื•ื ื™ืช.
00:57
I was fascinated by this phenomenon,
12
57160
2000
ืชื•ืคืขื” ื”ื–ื• ืจื™ืชืงื” ืื•ืชื™.
00:59
so I wondered:
13
59160
2000
ืื– ืชื”ื™ืชื™:
01:01
could one erase the image of Diana, actually quite crudely and physically?
14
61160
3000
ื”ืื ืžื™ืฉื”ื• ืœืžืขืฉื” ื™ื›ื•ืœ ืœืžื—ื•ืง ืืช ื”ื“ืžื•ืช ืฉืœ ื“ื™ืื ื” ื‘ืื•ืคืŸ ื’ืก ื•ื‘ืื•ืจื— ืคื™ืกื™?
01:04
So, I got a gun and started to shoot at the image of Diana,
15
64160
4000
ืื– ื”ืฉื’ืชื™ ืจื•ื‘ื” ื•ื”ืชื—ืœืชื™ ืœื™ืจื•ืช ื‘ื“ืžื•ืชื” ืฉืœ ื“ื™ืื ื”.
01:08
but I couldn't erase this from my memory
16
68160
4000
ืื‘ืœ ืœื ื™ื›ื•ืœืชื™ ืœืžื—ื•ืง ื–ืืช ืžื”ื–ื™ื›ืจื•ืŸ ืฉืœื™,
01:12
and certainly it was not being erased from the public psyche.
17
72160
5000
ื•ื‘ื˜ื— ื•ื‘ื˜ื— ืœื ืžื ืฉืžืชื• ืฉืœ ื”ืฆื™ื‘ื•ืจ.
01:17
Momentum was being built.
18
77160
2000
ื”ืžื•ืžื ื˜ื•ื ื ื‘ื ื”.
01:19
The press wrote about her death in rather, I felt, pornographic ways --
19
79160
4000
ื”ืชืงืฉื•ืจืช ื›ืชื‘ื” ืขืœ ืžื•ืชื”, ืœื“ืขืชื™, ื‘ืฆื•ืจื•ืช ืžืื•ื“ ื—ื•ื“ืจื ื™ื•ืช,
01:23
like, "Which bit of artery left which bit of body?"
20
83160
3000
ื›ืžื• ืื™ื–ื” ืขื•ืจืง ื‘ื“ื™ื•ืง ื ืงืจืข ืžืื™ื–ื” ื—ืœืง ื‘ื’ื•ืฃ,
01:26
and "How did she die in the back of the car?" --
21
86160
3000
ื•ืื™ืš ื”ื™ื ืžืชื” ื‘ืžื•ืฉื‘ ื”ืื—ื•ืจื™ ืฉืœ ื”ืžื›ื•ื ื™ืช.
01:29
and I was intrigued by this sort of mass voyeurism,
22
89160
4000
ื•ื”ืžืฆื™ืฆื ื•ืช ื”ื”ืžื•ื ื™ืช ื”ื–ื• ืกื™ืงืจื ื” ืื•ืชื™.
01:33
so I made these rather gory images.
23
93160
5000
ืื– ืขืฉื™ืชื™ ืืช ื“ืžื•ื™ื•ืช ืžื›ื•ืกื•ืช ื”ื“ื ื”ืœืœื•.
01:40
I then went on wondering whether I could actually replace her image,
24
100160
5000
ื•ืื– ื”ืžืฉื›ืชื™ ืœืชื”ื•ืช ื”ืื ืœืžืขืฉื” ืื•ื›ืœ ืœื”ื—ืœื™ืฃ ืืช ื“ืžื•ืชื”.
01:45
so I got a look-alike of Diana
25
105160
4000
ืื– ื”ืฉื’ืชื™ ื›ืคื™ืœื” ืฉืœ ื“ื™ืื ื”,
01:49
and posed her in the right positions and angles
26
109160
3000
ื•ื”ืขืžื“ืชื™ ืื•ืชื” ื‘ื“ื™ื•ืง ื‘ืชื ื•ื—ื•ืช ื•ื‘ื–ื•ื•ื™ื•ืช ื”ืžืชืื™ืžื•ืช,
01:53
and created something that was in, or existed in, the public imagination.
27
113160
5000
ื•ื™ืฆืจืชื™ ืžืฉื”ื• ืฉื”ื™ื” ื‘ืชื•ืš, ืื• ืงื™ื™ื, ื‘ืชื•ืš ื“ืžื™ื•ืŸ ื”ืฆื™ื‘ื•ืจ.
01:58
So people were wondering: was she going to marry Dodi?
28
118160
3000
ื•ืื ืฉื™ื ืชื”ื•, ื”ืื ื”ื™ื ืขืžื“ื” ืœื”ื ืฉื ืœื“ื•ื“ื™?
02:01
Was she in love with him?
29
121160
2000
ื”ืื ื”ื™ื ื”ื™ืชื” ืžืื•ื”ื‘ืช ื‘ื•?
02:03
Was she pregnant? Did she want his baby?
30
123160
3000
ื”ืื ื”ื™ื ื”ื™ื™ืชื” ื‘ื”ืจื™ื•ืŸ? ื”ืื ื”ื™ื ืจืฆืชื” ืžืžื ื• ืชื™ื ื•ืง?
02:06
Was she pregnant when she died?
31
126160
3000
ื”ืื ื”ื™ื ื”ื™ื™ืชื” ื‘ื”ืจื™ื•ืŸ ื›ืฉื”ื™ื ืžืชื”?
02:09
So I created this image of Diana, Dodi and their imaginary mixed-race child
32
129160
3000
ืื– ื™ืฆืจืชื™ ืืช ื”ืชืžื•ื ื” ื”ื“ื™ืžื™ื•ื ื™ืช ื”ื–ื• ืฉืœ ื“ื™ืื ื”, ื“ื•ื“ื™ ื•ื”ื™ืœื“ ื”ืžืขื•ืจื‘ ืฉืœื”ื.
02:13
and this image came out, which caused a huge public outcry at the time.
33
133160
5000
ื‘ื–ืžื ื•, ื›ืฉื”ืชืžื•ื ื” ื”ืชืคืจืกืžื” ื”ื™ื ื™ืฆืจื” ืžื—ืื” ืฆื™ื‘ื•ืจื™ืช ืžืื•ื“ ื’ื“ื•ืœื”.
02:19
I then went on to make more comments on the media and press imagery,
34
139160
5000
ื•ื›ืš ื”ืžืฉื›ืชื™ ืœื‘ืฆืข ื™ื•ืชืจ ื”ืขืจื•ืช ืขืœ ื”ืชืงืฉื•ืจืช ื•ื™ืฆื™ืจืช ื“ื™ืžื•ื™ื™ื.
02:24
so I started making reference to media imagery --
35
144160
3000
ืื– ื”ืชื—ืœืชื™ ืœื”ืชื™ื™ื—ืก ืœื“ื™ืžื•ื™ื™ ืชืงืฉื•ืจืช --
02:27
made it grainy, shot through doorways and so on and so forth --
36
147160
4000
ืฆื™ืœืžืชื™ ืชืžื•ื ื•ืช ืžื’ื•ืจืขื ื•ืช, ืฆื™ืœืžืชื™ ื“ืจืš ื—ื•ืจื™ื ืฉืœ ื“ืœืชื•ืช ื•ื›ืŸ ื”ืœืื”,
02:31
to titillate the public or the viewer further
37
151160
2000
ืขืœ ืžื ืช ืœื’ืจื•ืช ืืช ื”ืฆื™ื‘ื•ืจ ืื• ืืช ื”ืฆื•ืคื” ื”ืœืื”,
02:33
in terms of trying to make the viewer more aware of their own voyeurism.
38
153160
6000
ื•ื‘ื›ืš ืœื ืกื•ืช ื•ืœื”ืขืœื•ืช ืืช ืžื•ื“ืขื•ืช ื”ืฆื•ืคื” ืœืžืฆื™ืฆื ื•ืช ืฉืœื•.
02:39
So, this is an image of Diana looking at Camilla kissing her husband,
39
159160
4000
ืื– ื–ื• ืชืžื•ื ื” ืฉืœ ื“ื™ืื ื” ืฆื•ืคื” ื‘ืงืžื™ืœื” ืžื ืฉืงืช ืืช ื‘ืขืœื”.
02:43
and this was a sequence of images.
40
163160
3000
ื•ืืœื” ื”ื™ื• ืจืฆืฃ ืฉืœ ืชืžื•ื ื•ืช.
02:46
And this gets shown in art galleries like this, as a sequence.
41
166160
4000
ื•ื–ื” ืžื•ืฆื’ ื›ืš ื›ืจืฆืฃ, ื‘ื’ืœืจื™ื•ืช ืœืื•ืžื ื•ืช,
02:50
And similarly with the Di-Dodian baby imagery --
42
170160
4000
ื•ื‘ืื•ืคืŸ ื“ื•ืžื” ืขื ื”ืชืžื•ื ื” ืฉืœ ื”ืชื™ื ื•ืง ืฉืœ ื“ื•ื“ื™.
02:54
this is another art gallery installation.
43
174160
4000
ื–ื• ืชืฆื•ื’ื” ื ื•ืกืคืช ื‘ื’ืœืจื™ื” ืœืื•ืžื ื•ืช.
02:59
I'm particularly interested in how you can't rely on your own perception.
44
179160
3000
ืžืขื ื™ื™ืŸ ืื•ืชื™ ื‘ืžื™ื•ื—ื“ ื›ื™ืฆื“ ืื“ื ืœื ื™ื›ื•ืœ ืœืกืžื•ืš ืขืœ ื”ืชืคื™ืกื” ืฉืœื•.
03:02
This is Jane Smith and Jo Bloggs, for instance,
45
182160
5000
ื”ื ื” ืœื“ื•ื’ืžื, ื’'ื™ื™ืŸ ืกืžื™ืช'ืก ื•ื’'ื• ื‘ืœื•ื’ืก,
03:07
but you think it's Camilla and the Queen,
46
187160
2000
ืื‘ืœ ืืชื ื—ื•ืฉื‘ื™ื ืฉื–ื• ืงืžื™ืœื” ื•ื”ืžืœื›ื”.
03:09
and I'm fascinated how what you think is real isn't necessarily real.
47
189160
6000
ื•ืื ื™ ืžืจื•ืชืงืช ืžืžื” ืฉืืชื ื—ื•ืฉื‘ื™ื ื›ืืžื™ืชื™ ื”ื•ื ืœื ื‘ื”ื›ืจื— ืืžื™ืชื™,
03:15
And the camera can lie,
48
195160
3000
ื•ื”ืžืฆืœืžื” ื™ื›ื•ืœื” ืœืฉืงืจ.
03:18
and it makes it very, very easy
49
198160
3000
ื•ื–ื” ื”ื•ืคืš ืœืžืื•ื“ ืงืœ,
03:22
with the mass bombardment of imagery to tell untruths.
50
202160
5000
ืœื”ืคืฆื™ืฅ ื‘ื“ื™ืžื•ื™ื™ื ื•ืœืกืคืจ ืฉืงืจื™ื.
03:27
So, I continued to work on this project of how photography seduces us
51
207160
8000
ืื– ื”ืžืฉื›ืชื™ ืœืขื‘ื•ื“ ืขืœ ื”ืคืจื•ื™ื™ืงื˜ ื”ื–ื”, ืขืœ ืื™ืš ืฆื™ืœื•ื ืžืคืชื” ืื•ืชื ื•,
03:35
and is more interesting to look at than the actual real subject matter.
52
215160
7000
ื•ื™ื•ืชืจ ืžืขื ื™ื™ืŸ ืœื”ืกืชื›ืœ ืขืœื™ื• ืžืืฉืจ ืขืœ ื”ื ื•ืฉื ื”ืืžื™ืชื™ ื”ืžืžืฉื™.
03:42
And at the same time, it removes us from the real subject matter,
53
222160
5000
ื•ื‘ืื•ืชื• ื”ื–ืžืŸ, ื–ื” ืžืกื™ื˜ ืื•ืชื ื• ืžื”ื ื•ืฉื ื”ืืžื™ืชื™.
03:47
and this acts as a sort of titillating thing.
54
227160
5000
ื•ื“ื‘ืจ ื–ื” ืžืชืคืงื“ ื›ืžืฉื”ื• ืžื’ืจื”.
03:52
So, the photograph becomes this teaser and incites desire and voyeurism;
55
232160
6000
ืื– ื”ืฆื™ืœื•ื ื”ื•ืคืš ืœืžืขื™ืŸ ื’ื™ืจื•ื™, ื•ืžืขื•ืจืจ ืจืฆื•ืŸ ื•ืžืฆื™ืฆื ื•ืช.
03:58
what you can't have, you want more.
56
238160
4000
ืžืžื” ืฉืื™ื ืš ื™ื›ื•ืœ ืœืงื‘ืœ, ืืชื” ืจื•ืฆื” ื™ื•ืชืจ.
04:02
In the photograph, the real subject doesn't exist
57
242160
3000
ื›ืš ืฉื‘ืชืžื•ื ื”, ื”ื ื•ืฉื ื”ืืžื™ืชื™ ืœื ืงื™ื™ื.
04:05
so it makes you want that person more.
58
245160
4000
ืื– ื–ื” ื’ื•ืจื ืœืš ืœืจืฆื•ืช ืืช ื”ื‘ืŸ ืื“ื ื”ื–ื” ืขื•ื“.
04:09
And that is the way, I think, that celebrity magazines work now:
59
249160
3000
ื•ื–ื• ื”ื“ืจืš, ืœื“ืขืชื™, ืฉืžื’ื–ื™ื ื™ื ืฉืœ ืกืœื‘ืจื™ื˜ืื™ื ืขื•ื‘ื“ื™ื ื›ืขืช.
04:12
the more pictures you see of these celebrities,
60
252160
4000
ื›ื›ืœ ืฉืืชื ืจื•ืื™ื ื™ื•ืชืจ ืชืžื•ื ื•ืช ืฉืœ ื”ืกืœื‘ืจื™ื˜ืื™ื,
04:16
the more you feel you know them,
61
256160
3000
ื›ืš ืืชื ืžืจื’ื™ืฉื™ื ืฉืืชื ืžื›ื™ืจื™ื ืื•ืชื ื™ื•ืชืจ,
04:19
but you don't know them
62
259160
2000
ืื‘ืœ ืืชื ืœื ืžื›ื™ืจื™ื ืื•ืชื,
04:21
and you want to know them further.
63
261160
1000
ื•ืืชื ืจื•ืฆื™ื ืœื”ืžืฉื™ืš ื•ืœื”ื›ื™ืจ ืื•ืชื.
04:24
Of course, the Queen goes to her stud often to watch her horses ...
64
264160
4000
ื‘ื•ื•ื“ืื™ ื”ืžืœื›ื” ื”ื•ืœื›ืช ืœืฆืคื•ืช ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื‘ืกื•ืกื™ ื”ื”ืจื‘ืขื” ืฉืœื”...
04:28
watch her horses. (Laughter).
65
268160
5000
ืœื”ืชืกื›ืœ ืขืœ ื”ืกื•ืกื™ื ืฉืœื”. (ืฆื—ื•ืง).
04:36
And then I was sort of making imagery.
66
276160
3000
ื•ืื– ืขืฉื™ืชื™ ื”ื“ืžื™ื™ื”.
04:39
In England there's an expression: "you can't imagine the Queen on the loo."
67
279160
3000
ื‘ืื ื’ืœื™ื” ื™ืฉ ื‘ื™ื˜ื•ื™: "ืืชื” ืœื ื™ื›ื•ืœ ืœื“ืžื™ื™ืŸ ืืช ื”ืžืœื›ื” ื‘ืฉื™ืจื•ืชื™ื."
04:42
So I'm trying to penetrate that.
68
282160
3000
ืื– ืื ื™ ืžื ืกื” ืœื—ื“ื•ืจ ืœื–ื”.
04:45
Well, here is the image.
69
285160
3000
ื˜ื•ื‘, ื”ื ื” ื”ืชืžื•ื ื”.
04:48
All this imagery was creating a lot of fuss
70
288160
3000
ื›ืœ ื”ื“ื™ืžื•ื™ื™ื ื”ืœืœื• ื™ืฆืจื• ื”ืจื‘ื” ืžื”ื•ืžื”.
04:51
and I was cited as a disgusting artist. The press were writing about this,
71
291160
6000
ื•ื”ื•ืฆื’ืชื™ ื›ืื•ืžื ื™ืช ืžื’ืขื™ืœื”. ื”ืขื™ืชื•ื ื•ืช ื›ืชื‘ื” ืขืœ ื–ื”,
04:57
giving full pages about how terrible this was.
72
297160
4000
ืขืœ ื’ื‘ื™ ื“ืคื™ื ืฉืœืžื™ื, ืขื“ ื›ืžื” ื–ื” ื ื•ืจื.
05:01
Which I found very interesting that it was going full cycle:
73
301160
3000
ื‘ืขื™ื ื™ ื–ื” ื”ื™ื” ืžืขื ื™ื™ืŸ ื›ืœ ื”ืžื—ื–ื•ืจ ื”ื–ื”.
05:04
I was making comments about the press
74
304160
3000
ืื ื™ ื”ืขืจืชื™ ื”ืขืจื•ืช ืขืœ ื”ืขื™ืชื•ื ื•ืช,
05:07
and about how we know facts and information only by media --
75
307160
4000
ืขืœ ื–ื” ืฉืื ื—ื ื• ื™ื•ื“ืขื™ื ืขื•ื‘ื“ื•ืช ื•ืžื™ื“ืข ืจืง ืžื”ืชืงืฉื•ืจืช
05:11
because we don't know the real people;
76
311160
3000
ื‘ื’ืœืœ ืฉืื ื—ื ื• ืœื ืžื›ื™ืจื™ื ื‘ืืžืช ืืช ื”ืื ืฉื™ื ืขืฆืžื.
05:14
very few of us know the real people --
77
314160
3000
ืžืขื˜ื™ื ืžื‘ื™ื ื ื• ืžื›ื™ืจื™ื ืืช ื”ืื ืฉื™ื ืขืฆืžื.
05:17
but it was going back into the press
78
317160
3000
ืื‘ืœ ื–ื” ื—ื–ืจ ืœืชื•ืš ื”ืขื™ืชื•ื ื•ืช,
05:20
and they were publicizing, effectively, my filthy work.
79
320160
3000
ื•ื”ื ืคื™ืจืกืžื•, ื‘ืฆื•ืจื” ื™ืขื™ืœื”, ืืช ืขื‘ื•ื“ืชื™ ื”ื˜ืžืื”.
05:23
So, these are broadsheets, tabloids, debates were being had all about this work,
80
323160
6000
ืื– ื”ืฆื”ื•ื‘ื•ื ื™ื, ื”ื“ื™ื•ื ื™ื, ื›ื•ืœื ื”ื™ื• ืขืœ ื”ืขื‘ื•ื“ื” ื”ื–ื•.
05:29
films were being banned before people had actually had the look at the work,
81
329160
4000
ืกืจื˜ื™ ืฆื™ืœื•ื ื ืืกืจื• ืขื•ื“ ืœืคื ื™ ื‘ื›ืœืœ ืฉืื ืฉื™ื ืจืื• ืืช ื”ืขื‘ื•ื“ื”.
05:33
politicians were getting involved --
82
333160
2000
ืคื•ืœื™ื˜ื™ืงืื™ื ื”ืชืขืจื‘ื•.
05:35
all sorts of things -- great headlines.
83
335160
3000
ื›ืœ ืžื™ื ื™ ื“ื‘ืจื™ื, ืื—ืœื” ื›ื•ืชืจื•ืช.
05:39
Then suddenly, it started to get on front pages.
84
339160
4000
ื•ืื– ืœืคืชืข ื–ื” ื”ืชื—ื™ืœ ืœืงื‘ืœ ืกืงื™ืจื” ื‘ืขืžื•ื“ื™ื ื”ืจืืฉื™ื™ื.
05:43
I was being asked and paid to do front covers.
85
343160
3000
ื ืชื‘ืงืฉืชื™ ื•ืฉื™ืœืžื• ืœื™ ื›ื“ื™ ืœืขื‘ื•ื“ ืขืœ ืขืžื•ื“ื™ ื”ืฉืขืจ.
05:46
Suddenly I was becoming sort of acceptable,
86
346160
2000
ืคืชืื•ื ื”ืคื›ืชื™ ืœืžืขื™ื™ืŸ ืžืงื•ื‘ืœืช,
05:48
which I found also fascinating.
87
348160
3000
ื“ื‘ืจ ืฉ.. ืืชื ื™ื•ื“ืขื™ื, ื’ื ืื•ืชื• ืžืฆืืชื™ ืžืจืชืง.
05:51
How one moment -- it was disgusting --
88
351160
3000
ืื™ืš ื‘ืจื’ืข ืื—ื“ ื–ื” ื”ื™ื” ืžื’ืขื™ืœ --
05:54
journalists would lie to me to get a story or a photograph of me,
89
354160
3000
ืขื™ืชื•ื ืื™ื ื”ื™ื• ืžืฉืงืจื™ื ืœื™ ื›ื“ื™ ืœืงื‘ืœ ืกื™ืคื•ืจ ืื• ืชืžื•ื ื” ืฉืœื™,
05:57
saying my work was wonderful,
90
357160
2000
ืืžืจื• ืฉื”ืขื‘ื•ื“ื” ืฉืœื™ ืžืงืกื™ืžื”,
05:59
and the next minute there were terrible headlines about me.
91
359160
3000
ื•ืžื™ื“ ืœืื—ืจ ืžื›ืŸ ื”ื™ื• ื›ื•ืชืจื•ืช ื ื•ืจืื™ื•ืช ืขืœื™ื™.
06:02
But then this changed suddenly.
92
362160
3000
ื•ืื– ื–ื” ื”ืฉืชื ื”, ืœืคืชืข.
06:06
I then started to work for magazines and newspapers.
93
366160
5000
ื›ืš ืฉื”ืชื—ืœืชื™ ืœืขื‘ื•ื“ ืขื‘ื•ืจ ืžื’ื–ื™ื ื™ื ื•ืขื™ืชื•ื ื™ื.
06:11
This was, for example, an image that went into Tatler.
94
371160
2000
ื–ื• ืœื“ื•ื’ืžื, ืชืžื•ื ื” ืฉื”ืœื›ื” ืœ"ื˜ืื˜ืœืจ" (ืžื’ื–ื™ืŸ ืื•ืคื ื”).
06:13
This was another newspaper image.
95
373160
4000
ื–ื• ื”ื™ืชื” ืขื•ื“ ืชืžื•ื ื” ืœืขื™ืชื•ืŸ.
06:17
It was an April fool actually, and to this day some people think it's real.
96
377160
3000
ืœืžืขืฉื”, ื–ื• ื”ื™ืชื” ืชืžื•ื ื” ืฉืœ ืื—ื“ ื‘ืืคืจื™ืœ, ื•ืขื“ ื”ื™ื•ื, ืื ืฉื™ื ื—ื•ืฉื‘ื™ื ืฉื–ื” ืืžื™ืชื™.
06:20
I was sitting next to someone at dinner the other day,
97
380160
3000
ื‘ืื—ื“ ืžื”ื™ืžื™ื ื™ืฉื‘ืชื™ ืœื™ื“ ืžื™ืฉื”ื• ื‘ืืจื•ื—ืช ืขืจื‘,
06:23
and they were saying there's this great image of the Queen
98
383160
2000
ื•ื“ื™ื‘ืจื• ืขืœ ื›ืš ืฉื™ืฉ ืื™ื–ื• ืชืžื•ื ื” ื’ื“ื•ืœื” ืฉืœ ื”ืžืœื›ื”
06:25
sitting outside William Hill.
99
385160
2000
ื™ื•ืฉื‘ืช ืžื—ื•ืฅ ืœ"ื•ื•ื™ืœื™ืื ื”ื™ืœ" (ืžืงื•ื ื”ื™ืžื•ืจื™ื).
06:27
They thought it was real.
100
387160
2000
ื”ื ื—ืฉื‘ื• ืฉื–ื” ื”ื™ื” ืืžื™ืชื™.
06:29
I was exploring, at the time, the hyperbole of icons --
101
389160
4000
ืื– ื—ืงืจืชื™, ื‘ืฉืขืชื•, ืืช ื”ื”ื’ื–ืžื” ืฉืœ ืื™ืฉื™ื™ื,
06:33
and Diana and Marilyn -- and the importance of celebrity in our lives.
102
393160
4000
ื•ื“ื™ืื ื” ื•ืžืจื™ืœื™ืŸ, ื•ืืช ื—ืฉื™ื‘ื•ืชื ืฉืœ ื”ืกืœื‘ืจื™ื˜ืื™ื ื‘ื—ื™ื™ื ื•.
06:37
How they wheedle their way into the collective psyche
103
397160
3000
ืื™ืš ื”ื ืžืฉื™ื’ื™ื ืืช ื“ืจื›ื ืœืชื•ืš ื”ืงื•ืœืงื˜ื™ื‘ ื”ืžื—ืฉื‘ืชื™ ืฉืœื ื•.
06:40
without us even knowing,
104
400160
3000
ืžื‘ืœื™ ืฉืืคื™ืœื• ื ื“ืข,
06:43
and how that should happen.
105
403160
3000
ื•ืื™ืš ื–ื” ืงื•ืจื”.
06:46
I explored with actually dressing up as the celebrities myself.
106
406160
3000
ื—ืงืจืชื™ ืืคื™ืœื• ื›ืฉืื ื™ ื‘ืขืฆืžื™ ืžื—ื•ืคืฉืช ืœื™ื“ื•ืขื ื™ื.
06:50
There's me as Diana --
107
410160
4000
ื–ื• ืื ื™ ื›ื“ื™ืื ื”.
06:54
I look like the mass murderer Myra Hindley, I think, in this one. (Laughter).
108
414160
3000
ื‘ื–ื• ืื ื™ ื ืจืื™ืช ื›ืžื• ืจื•ืฆื—ืช ื”ื”ืžื•ื ื™ื ืžื™ื™ืจื” ื”ื ืœื™, ืื ื™ ื—ื•ืฉื‘ืช (ืฆื—ื•ืง).
06:57
And me as the Queen.
109
417160
2000
ื•ืื ื™ ื‘ืชื•ืจ ื”ืžืœื›ื”.
06:59
I then continued on to make a whole body of work about Marilyn --
110
419160
5000
ื•ืื– ื”ืžืฉื›ืชื™ ืœืขืฉื•ืช ืขื‘ื•ื“ื” ืฉืœืžื” ืขืœ ืžืจื™ืœื™ืŸ,
07:04
the biggest icon of all --
111
424160
2000
ื”ืื™ืฉื™ื•ืช ื”ื’ื“ื•ืœื” ืžื›ื•ืœื.
07:06
and trying to titillate by shooting through doorways and shutters and so on and so forth,
112
426160
5000
ื•ื ื™ืกื™ืชื™ ืœื’ืจื•ืช ืขืœ ื™ื“ื™ ืฆื™ืœื•ืžื™ื ื“ืจืš ื—ื•ืจื™ ืžื ืขื•ืœ, ืชืจื™ืกื™ื ืžื•ื’ืคื™ื ื•ื›ืŸ ื”ืœืื” ื•ื›ืŸ ื”ืœืื”.
07:11
and only showing certain angles to create a reality that, obviously,
113
431160
3000
ื•ื”ืจืื™ืชื™ ื–ื•ื•ื™ื•ืช ืžืกื•ื™ื™ืžื•ืช ืจืง ื‘ื›ื“ื™ ืœื™ืฆื•ืจ ืžืฆื™ืื•ืช, ืฉื‘ืจื•ืจ,
07:14
is completely constructed.
114
434160
5000
ืฉื”ื™ื ืœื’ืžืจื™ ืžื‘ื•ื™ื™ืžืช.
07:19
This is the look-alike, so the crafting elements of this is completely enormous.
115
439160
4000
ื–ื• ื›ืคื™ืœื”, ื›ืš ืฉืขื‘ื•ื“ืช ื”ืื•ืžื ื•ืช ืขืœ ื–ื” ื”ื™ื ืขืฆื•ืžื”.
07:23
She looks nothing like Marilyn,
116
443160
3000
ื”ื™ื ืœื ื“ื•ืžื” ื‘ื›ืœืœ ืœืžืจื™ืœื™ืŸ.
07:26
but by the time we've made her up and put wigs and makeup on,
117
446160
3000
ืื‘ืœ ื‘ืจื’ืข ืฉืฉืžื ื• ืขืœื™ื” ืืช ื”ืคืื” ื•ื”ืื™ืคื•ืจ,
07:29
she looks exactly like Marilyn,
118
449160
4000
ื”ื™ื ื ืจืืชื” ื‘ื“ื™ื•ืง ื›ืžื• ืžืจื™ืœื™ืŸ,
07:33
to the extent that her husband couldn't recognize her --
119
453160
3000
ืขื“ ื›ื“ื™ ื›ืš ืฉื‘ืขืœื” ืœื ื–ื™ื”ื” ืื•ืชื”,
07:37
or recognize this look-alike -- in these photographs,
120
457160
2000
ืื• ื–ื™ื”ื” ืฉื–ื• ื›ืคื™ืœื”, ื‘ืชืžื•ื ื•ืช ืืœื•,
07:39
which I find quite interesting.
121
459160
2000
ื“ื‘ืจ ืฉืžืฆืืชื™ ื›ืžืขื ื™ื™ืŸ ืœืžื“ื™.
07:41
So, all this work is getting shown in art galleries.
122
461160
3000
ืื ื›ืŸ ื›ืœ ื”ืขื‘ื•ื“ื•ืช ื”ืœืœื• ืžื•ืฆื’ื•ืช ื‘ื’ืœืจื™ื•ืช ืœืื•ืžื ื•ืช.
07:44
Then I made a book.
123
464160
3000
ื•ืื– ืขืฉื™ืชื™ ืกืคืจ.
07:47
I was also making a TV series for the BBC at the time.
124
467160
3000
ื‘ื–ืžื ื• ื’ื ื™ืฆืจืชื™ ืกื“ืจื” ืขื‘ื•ืจ ื”-BBC.
07:51
Stills from the TV series went into this book.
125
471160
3000
ืฆื™ืœื•ืžื™ ืกื˜ื™ืœืก ืžืชื•ืš ื”ืกื“ืจื” ื”ื•ื›ื ืกื• ืœืชื•ืš ื”ืกืคืจ ื”ื–ื”.
07:55
But there was a real legal problem because it looks real,
126
475160
3000
ืžื›ื™ื•ื•ืŸ ืฉื–ื” ื ืจืื” ืืžื™ืชื™ ื–ื” ื™ืฆืจ ื‘ืขื™ื” ื—ื•ืงื™ืช,
07:58
but how do you get over that?
127
478160
5000
ื•ืื™ืš ื”ืชื’ื‘ืจื ื• ืขืœ ื–ื”?
08:03
Because obviously it's making a comment about our culture right now:
128
483160
3000
ื”ืจื™ ื‘ื‘ื™ืจื•ืจ ื–ื” ืžืขื™ื“ ืขืœ ืžื” ืฉืงื•ืจื” ื‘ื—ื‘ืจื” ืฉืœื ื• ืขื›ืฉื™ื•,
08:06
that we can't tell what's real.
129
486160
3000
ืฉืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ืœื”ื‘ื—ื™ืŸ ืžื” ืืžื™ืชื™.
08:09
How do we know when we're looking at something whether it's real or not?
130
489160
3000
ืื™ืš ืื ื—ื ื• ื™ื•ื“ืขื™ื ื›ืฉืื ื• ืžื‘ื™ื˜ื™ื ื‘ืžืฉื”ื•, ืื ื”ื•ื ืืžื™ืชื™ ืื• ืœื?
08:12
So, from my point of view, it's important to publish it,
131
492160
6000
ืื– ืžื‘ื—ื™ื ืชื™, ื–ื” ื—ืฉื•ื‘ ืœืคืจืกื ืืช ื–ื”,
08:18
but at the same time it does cause a confusion --
132
498160
3000
ืื‘ืœ ื‘ื›ืœ ื–ืืช ื–ื” ื’ื•ืจื ืœื‘ืœื‘ื•ืœ --
08:21
intentional on my behalf,
133
501160
4000
ืžื›ื•ื•ืŸ ืžืฆื™ื“ื™ --
08:25
but problematic for any outlet that I'm working with.
134
505160
3000
ืื‘ืœ ื‘ืขื™ื™ืชื™ ืขื‘ื•ืจ ื›ืœ ืžื™ ืฉืื ื™ ืขื•ื‘ื“ืช ืื™ืชื•.
08:29
So a big disclaimer is put on everything that I do,
135
509160
4000
ืื– ื™ืฉื ื• ื›ื™ืชื•ื‘ ื”ืžืฆื”ื™ืจ ืฉื–ื” ืœื ืืžื™ืชื™ ื‘ื›ืœ ื”ืขื‘ื•ื“ื•ืช ืฉืœื™,
08:33
and I made narratives about all the European or Brit celebrities
136
513160
5000
ืื– ืขืฉื™ืชื™ ืžืขื™ืŸ ืกื™ืคื•ืจ ืขืœ ื›ืœ ื”ืกืœื‘ืจื™ื˜ืื™ื ื”ืื™ืจื•ืคืื™ื ื•ื”ื‘ืจื™ื˜ื™ื
08:38
and comments about our public figures.
137
518160
6000
ื•ื”ืขืจื•ืช ืขืœ ืื™ืฉื™ ื”ืฆื™ื‘ื•ืจ ืฉืœื ื•.
08:44
You know, what does Tony Blair get up to in private with his fashion guru?
138
524160
11000
ืืชื ื™ื•ื“ืขื™ื, ืžื” ืงื•ืจื” ื‘ืคืจื˜ื™ื•ืช ืฉื‘ื™ืŸ ื˜ื•ื ื™ ื‘ืœื™ื™ืจ ืœื‘ื™ืŸ ื’ื•ืจื• ื”ืื•ืคื ื” ืฉืœื•?
08:55
And also dealing with the perceptions that are put about
139
535160
3000
ื”ืชืขืกืงืชื™ ื’ื ืขื ื”ืชืคื™ืกื•ืช ืœื’ื‘ื™
08:59
Bin Laden, Saddam Hussein, the links that were put about pre-Iraq war.
140
539160
6000
ื‘ื™ืŸ ืœืื“ืŸ, ืกืื“ื ื—ื•ืกื™ื™ืŸ, ื”ืงื™ืฉื•ืจื™ื ืฉื”ื™ื• ืœืคื ื™ ืžืœื—ืžืช ืขื™ืจืง.
09:05
And what is going to happen to the monarchy?
141
545160
7000
ื•ืžื” ืขื•ืžื“ ืœืงืจื•ืช ืœืžื•ื ืจื›ื™ื”
09:12
Because obviously the British public,
142
552160
5000
ื›ื™ ื”ืจื™ ื‘ืจื•ืจ ืฉื”ืฆื™ื‘ื•ืจ ื”ื‘ืจื™ื˜ื™,
09:17
I think, would prefer William to Charles on the throne.
143
557160
5000
ืื ื™ ื—ื•ืฉื‘ืช, ื™ืขื“ื™ืฃ ืขืœ ื”ื›ืก ืืช ื•ื™ืœื™ืื ืขืœ ืฆ'ืืจืœืก.
09:22
And it's that wish, or that desire, that I suppose I'm dealing with in my work.
144
562160
5000
ื•ืขื ืžืฉืืœื” ื–ื•, ืื• ื™ื•ืชืจ ื ื›ื•ืŸ ืจืฆื•ืŸ ื–ื”, ืื ื™ ืžื ื™ื—ื” ืฉืื ื™ ืžืชืžื•ื“ื“ืช ื‘ืขื‘ื•ื“ืชื™.
09:27
I'm not really interested in the celebrity themselves.
145
567160
2000
ืื ื™ ืœื ืžืžืฉ ืžืชืขื ื™ื™ื ืช ื‘ืกืœื‘ืจื™ื˜ืื™ื ืขืฆืžื.
09:29
I'm interested in the perception of the celebrity.
146
569160
3000
ืื ื™ ืžืชืขื ื™ื™ื ืช ื‘ืชืคื™ืกื” ืฉืœ ื”ืกืœื‘ืจื™ื˜ื™.
09:32
And with some look-alikes, they are so good
147
572160
4000
ื•ืขื ื›ืžื” ื›ืคื™ืœื™ื, ื”ื ื›ืœ ื›ืš ื˜ื•ื‘ื™ื.
09:36
you don't know whether they're real or not.
148
576160
5000
ืืชื ืœื ื™ื•ื“ืขื™ื ืื ื”ื ืืžื™ืชื™ื™ื ืื• ืœื.
09:43
I did an advertising campaign for Schweppes, which is Coca-Cola,
149
583160
4000
ืขืฉื™ืชื™ ืคืจืกื•ืžืช ืœืฉื•ื•ืคืก, ืฉื”ื™ื ืงื•ืงื” ืงื•ืœื”,
09:47
and so that was very interesting in terms of the legalities.
150
587160
5000
ื•ื–ื” ื”ื™ื” ืžืขื ื™ื™ืŸ ืžืื•ื“ ืžื‘ื—ื™ื ื” ื—ื•ืงื™ื•ืช.
09:52
It's highly commercial.
151
592160
3000
ื–ื” ื‘ืžื™ื“ื” ืจื‘ื” ืžืกื—ืจื™.
09:56
But it was a difficulty for me -- because this is my artwork;
152
596160
2000
ื•ื”ื™ื” ืœื™ ืงื•ืฉื™ ืขื ื–ื” ืžืฉื•ื ืฉื–ื• ื”ืื•ืžื ื•ืช ืฉืœื™.
09:58
should I do advertising? -- at the time.
153
598160
4000
ื”ืื ื‘ื–ืžื ื• ื”ื™ื” ืขืœื™ื™ ืœืขืฉื•ืช ืคืจืกื•ื?
10:04
So I made sure the work was not compromised in any way
154
604160
3000
ืื– ื•ื™ื“ืืชื™ ืฉืœื ื ืขืฉื• ืคืฉืจื•ืช ื‘ื‘ื›ืœ ื”ื ื•ื’ืข ืœืขื‘ื•ื“ื•ืช,
10:07
and that the integrity of the work remained the same.
155
607160
3000
ื•ืฉื™ื•ืฉืจ ืขื‘ื•ื“ืชื™ ื™ืฉืืจ.
10:10
But the meanings changed in the sense that with the logo on,
156
610160
4000
ืื‘ืœ ื”ืžืฉืžืขื•ืช ื”ืฉืชื ืชื”, ื–"ื ืขื ื”ืœื•ื’ื• ืฉื”ื™ื” ืฉื,
10:14
you're closing all the lines of interpretation down to selling a product
157
614160
6000
ืืชื” ืžืฆืจ ื›ืœ ืืคืฉืจื•ืช ืœืคื™ืจื•ืฉ ืื™ืฉื™ ื•ื ืฉืืจ ืขื ืžื›ื™ืจืช ืžื•ืฆืจ --
10:20
and that's all you're doing.
158
620160
2000
ื•ื–ื” ืœืžืขืฉื” ื›ืœ ืžื” ืฉืืชื” ืขื•ืฉื”.
10:22
When you take the logo off, you're opening up the interpretations
159
622160
5000
ื›ืฉืžื•ืจื™ื“ื™ื ืืช ื”ืœื•ื’ื•, ื ืคืชื—ื•ืช ื”ืืคืฉืจื•ื™ื•ืช ืœืคืจืฉื ื•ื™ื•ืช
10:28
and making the work inconclusive,
160
628160
4000
ื•ื”ืขื‘ื•ื“ื” ื ื”ื™ื™ืช ืœื ื—ื“ ืžืฉืžืขื™ืช.
10:33
opposed to conclusive when you are advertising.
161
633160
3000
ื‘ื ื™ื’ื•ื“ ืœื—ื“ ืžืฉืžืขื™ืช, ื›ืฉืืชื” ืžืคืจืกื.
10:37
This image is quite interesting, actually,
162
637160
2000
ืชืžื•ื ื” ื–ื• ื“ื™ ืžืขื ื™ื™ื ืช, ืœืžืขืฉื”,
10:40
because I think we made it three years ago.
163
640160
2000
ื›ื™ ืื ื™ ื—ื•ืฉื‘ืช ืฉื™ืฆืจื ื• ืื•ืชื” ืœืคื ื™ 3 ืฉื ื™ื,
10:42
And it's Camilla in her wedding dress, which, again,
164
642160
5000
ื•ื–ื• ืงืžื™ืœื” ื‘ืฉืžืœืช ื›ืœื•ืœื•ืชื™ื”, ืฉืฉื•ื‘, ื›ืžื•ื‘ืŸ,
10:47
nearly got re-used now, recently prior to her wedding.
165
647160
5000
ื›ืžืขื˜ ืฉื•ื‘ ื”ืฉืชืžืฉื• ื‘ื”, ืœืื—ืจื•ื ื” ืœืคื ื™ ื ื™ืฉื•ืื™ื”.
10:53
Tony Blair and Cherie. And again, the legalities -- we had to be very careful.
166
653160
3000
ื˜ื•ื ื™ ื•ื‘ืœื™ื™ืจ ื•ืฉืจื™. ื•ืฉื•ื‘ ื”ื™ื™ื ื• ืฆืจื™ื›ื™ื ืœื”ื–ื”ืจ -- ืขื ื›ืœ ืขื ื™ื™ืŸ ื”ื—ื•ืงื™ื•ืช.
10:56
It's obviously a very big commercial company, and so this little,
167
656160
5000
ื–ื• ืคืจืกื•ืžืช ืœื—ื‘ืจื” ืžื•ื›ืจืช ืื– ืขืฉื™ื ื• ื›ื–ื”
11:01
"Shh -- it's not really them,"
168
661160
3000
"ืฉืฉืฉ.. ืืชื ื™ื•ื“ืขื™ื ืฉื–ื” ืœื ื‘ืืžืช ื”ื,"
11:05
was put on the side of the imagery.
169
665160
4000
ืฉื ื›ืชื‘ ื‘ืฆื“ ื”ืชืžื•ื ื”.
11:09
And Margaret Thatcher visiting Jeffery Archer in jail.
170
669160
3000
ื•ืžืจื’ืจื˜ ืชืืฆ'ืจ ืžื‘ืงืจืช ืืช ื’'ืคืจื™ ืืจืฆ'ืจ ื‘ื›ืœื. (ื—ื‘ืจ ืคืจืœืžื ื˜ ืฉื ื“ื•ืŸ ืœืžืืกืจ ืขืœ ืฉื‘ื•ืขืช ืฉืงืจ).
11:12
I then was asked by Selfridges to do a series of windows for them,
171
672160
4000
ื•ืื– ื ืชื‘ืงืฉื ื• ืข"ื™ ืกืœืคืจื™ื“ื’' (ืจืฉืช ื—ื ื•ื™ื•ืช) ืœืขืฉื•ืช ืขื‘ื•ืจื ืกื“ืจืช ื—ืœื•ื ื•ืช ืจืื•ื•ื”.
11:16
so I built a sauna bath in one of their windows and created little scenes --
172
676160
8000
ืื– ื‘ื ื™ืชื™ ืกืื•ื ื” ื‘ืื—ื“ ื”ื—ืœื•ื ื•ืช ืฉืœื”ื ื•ื™ืฆืจืชื™ ืกืฆื ื•ืช ืงื˜ื ื•ืช --
11:24
live scenes with look-alikes inside the windows,
173
684160
3000
ืกืฆื ื•ืช ื—ื™ื•ืช ืขื ื›ืคื™ืœื™ื ื‘ืชื•ืš ื”ื—ืœื•ื ื•ืช,
11:27
and the windows were all steamed up.
174
687160
2000
ื•ื”ื—ืœื•ื ื•ืช ื”ื™ื• ืžื›ื•ืกื™ื ื‘ืื“ื™ื.
11:29
So, it's Tony Blair reading and practicing his speech;
175
689160
3000
ืื– ื–ื” ื”ื™ื” ื˜ื•ื ื™ ื‘ืœื™ื™ืจ ืงื•ืจื ื•ืžืชืืžืŸ ืขืœ ื ืื•ืžื•.
11:32
I've got them doing yoga inside there with Carole Caplin;
176
692160
3000
ื’ืจืžืชื™ ืœื”ื ืœืขืฉื•ืช ื™ื•ื’ื” ืขื ืงืจื•ืœ ืงืคืœื™ืŸ (ืžื“ืจื™ื›ืช ื›ื•ืฉืจ ืฉืœ ืฉืจื™ ื‘ืœื™ื™ืจ),
11:36
Sven making out with Ulrika Jonsson, who he was having an affair with at that time.
177
696160
3000
ืกื•ื•ืŸ ื•ืื•ืœืจื™ืงื” (ื”ืื— ื”ื’ื“ื•ืœ ื‘ืจื™ื˜ื ื™ื”) ืžืชืžื–ืžื–ื™ื, ื‘ื–ืžื ื• ื”ื™ื” ื‘ื™ื ื”ื ืจื•ืžืŸ.
11:39
This was a huge success for them
178
699160
3000
ื–ื• ื”ื™ืชื” ื”ืฆืœื—ื” ื›ื‘ื™ืจื” ืขื‘ื•ืจื
11:42
because the imagery got shown in the press the day after
179
702160
4000
ื›ื™ ื”ืชืžื•ื ื•ืช ื”ื•ืฆื’ื• ื‘ืขื™ืชื•ื ื•ืช ื™ื•ื ืœืžื—ืจืช
11:46
in every single newspaper, broadsheets and tabloids.
180
706160
4000
ื‘ื›ืœ ืขื™ืชื•ืŸ, ื“ืคื™ ืคืจืกื•ืžืช ื•ืฆื”ื•ื‘ื•ื ื™ื.
11:50
It was a bit of a road stopper, which was problematic
181
710160
4000
ื–ื” ื’ืจื ืœืขื™ื›ื•ื‘ื™ ืชื ื•ืขื”, ืžื” ืฉื”ื™ื” ื‘ืขื™ื™ืชื™
11:54
because the police kept on trying to clear away the crowds,
182
714160
3000
ื›ื™ ื”ืžืฉื˜ืจื” ื ื™ืกืชื” ืœืคื–ืจ ืืช ื”ืงื”ืœ ืฉื ืขืžื“ ื•ืฆืคื”.
11:57
but huge fun -- it was great for me to do a performance.
183
717160
5000
ืื‘ืœ ื›ื™ืฃ ื’ื“ื•ืœ -- ื–ื” ื”ื™ื” ืžื“ื”ื™ื ืขื‘ื•ืจื™ ืœืขืฉื•ืช ื”ื•ืคืขื”.
12:02
Also, people were taking photographs of this,
184
722160
4000
ื‘ื ื•ืกืฃ, ืื ืฉื™ื ืฆื™ืœืžื• ืืช ื–ื”,
12:06
so it was being texted around the world extremely quickly, all this imagery.
185
726160
6000
ื›ืš ืฉื›ืœ ื”ืชืžื•ื ื•ืช ื”ืœืœื•, ื”ื•ืขื‘ืจื• ื‘ืžื”ื™ืจื•ืช ื‘ืจื—ื‘ื™ ื”ืขื•ืœื.
12:12
And the press were interviewing, and I was signing my book. (Laughter).
186
732160
8000
ื•ื”ืขื™ืชื•ื ื•ืช ืจืื™ื™ื ื” , ื•ืื ื™ ื—ืชืžืชื™ ืขืœ ื”ืกืคืจ ืฉืœื™. (ืฆื—ื•ืง).
12:21
Further imagery. I'm making a new book now with Taschen
187
741160
3000
ื”ืชืžื•ื ื” ื”ื‘ืื”: ืื ื™ ืžื›ื™ื ื” ืกืคืจ ื—ื“ืฉ ืขื ื˜ืืฉืŸ (ืžื•"ืœ),
12:24
that I'm working on really for a sort of global market --
188
744160
4000
ืฉืžื™ื•ืขื“ ืœืฉื•ืง ื”ื’ืœื•ื‘ืœื™.
12:28
my previous book was only for the U.K. market --
189
748160
3000
ื”ืกืคืจ ื”ืงื•ื“ื ื™ื•ืขื“ ืœืฉื•ืง ื”ื‘ืจื™ื˜ื™ ื‘ืœื‘ื“.
12:31
that I suppose it could be called humorous.
190
751160
4000
ืื ื™ ืื ื™ ืžื ื™ื—ื” ืฉื”ื•ื ื™ื›ื•ืœ ืœื”ืงืจื ื”ื™ืชื•ืœื™.
12:35
I suppose I come from a sort of non-humorous background
191
755160
2000
ืื ื™ ืžื ื™ื—ื” ืฉืื ื™ ืžื’ื™ืขื” ืžืจืงืข ืœื ื”ื•ืžื•ืจื™ืกื˜ื™,
12:37
with serious intent,
192
757160
3000
ืืชื ื™ื•ื“ืขื™ื, ืขื ื›ื•ื•ื ื” ืจืฆื™ื ื™ืช.
12:40
and then suddenly my work is funny.
193
760160
5000
ื•ืคืชืื•ื ื”ืขื‘ื•ื“ื” ืฉืœื™ ืžืฆื—ื™ืงื”.
12:45
And I think it doesn't really matter that my work is considered humorous, in a way;
194
765160
6000
ื•ืื ื™ ื—ื•ืฉื‘ืช ืฉื‘ืฆื•ืจื” ืžืกื•ื™ื™ืžืช, ื–ื” ืœื ืžืฉื ื” ืขื ื”ืขื‘ื•ื“ื” ืฉืœื™ ื ื—ืฉื‘ืช ื”ื•ืžื•ืจื™ืกื˜ื™ืช,
12:51
I think it's a way in for me to deal with the importance of imagery
195
771160
5000
ืื ื™ ื—ื•ืฉื‘ืช ืฉื–ื• ื”ื“ืจืš ืฉืœื™ ืœื”ืชืžื•ื“ื“ ืขื ื—ืฉื™ื‘ื•ืช ื”ืชืžื•ื ื”,
12:56
and how we read all our information through imagery.
196
776160
3000
ื•ืื™ืš ืื ื• ืงื•ืจืื™ื ืืช ื›ืœ ื”ืžื™ื“ืข ืฉืœื ื• ื“ืจืš ื“ื™ืžื•ื™ื™ื.
12:59
It's an extremely fast way of getting information.
197
779160
5000
ื–ื• ื“ืจืš ืžืžืฉ ืžื”ื™ืจื” ืœืงื‘ืœืช ืžื™ื“ืข.
13:04
It's extremely difficult if it's constructed correctly,
198
784160
3000
ื–ื” ืžืื•ื“ ืงืฉื” ืื ื–ื” ื ื‘ื ื” ื ื›ื•ืŸ,
13:07
and there are techniques of constructing iconic imagery.
199
787160
4000
ื•ื™ืฉื ืŸ ื˜ื›ื ื™ืงื•ืช ืœื‘ื ื•ืช ื“ื™ืžื•ื™ื™ื ืื™ืงื•ื ื™ื™ื.
13:11
This image, for example, is sort of spot-on
200
791160
2000
ืื ื™ ืžืชื›ื•ื•ื ืช ื”ืชืžื•ื ื” ื”ื–ืืช, ืœืžืฉืœ, ื”ื™ื ืกื•ื’ ืฉืœ ื–ืจืงื•ืจ
13:13
because it exactly sums up what Elton may be doing in private,
201
793160
5000
ื›ื™ ื”ื™ื ืžืกื›ืžืช ืžื” ืืœื˜ื•ืŸ ืื•ืœื™ ืขื•ืฉื” ื‘ืคืจื˜ื™ื•ืช,
13:18
and also what might be happening with Saddam Hussein, and George Bush
202
798160
7000
ื•ื’ื ืžื” ืื•ืœื™ ืงื•ืจื” ืขื ืกืื“ืื ื—ื•ืกื™ื™ืŸ ื•ื’'ื•ืจื’' ื‘ื•ืฉ
13:25
reading the Koran upside-down.
203
805160
5000
ืฉืงื•ืจื ืืช ื”ืงื•ืจืืŸ ื”ืคื•ืš.
13:30
For example, George Bush target practice --
204
810160
3000
ืœื“ื•ื’ืžื, ืžื˜ืจืช ื”ืื™ืžื•ื ื™ื ืฉืœ ื’'ื•ืจื’' ื‘ื•ืฉ,
13:33
shooting at Bin Laden and Michael Moore.
205
813160
2000
ื™ื•ืจื” ื‘ื‘ื™ืŸ ืœืื“ืŸ ื•ื‘ืžื™ื™ืงืœ ืžื•ืจ (ื™ื•ืฆืจ ื”ืกืจื˜ 9/11).
13:35
And then you change the photograph he's shooting at,
206
815160
3000
ื•ืื– ืืชื” ืžืฉื ื” ืืช ื”ืชืžื•ื ื” ืขืœื™ื” ื”ื•ื ื™ื•ืจื”,
13:38
and it suddenly becomes rather grim and maybe less accessible. (Laughter).
207
818160
4000
ื•ื–ื” ืคืชืื•ื ื ืขืฉื” ืžืื•ื“ ืžืคื—ื™ื“, ื•ืื•ืœื™ ืคื—ื•ืช ื ื’ื™ืฉ. (ืฆื—ื•ืง ).
13:42
Tony Blair being used as a mounting block,
208
822160
5000
ื˜ื•ื ื™ ื‘ืœื™ื™ืจ ื›ื“ืจื’ืฉ ืœืกื•ืก.
13:47
and Rumsfeld and Bush laughing with some Abu Ghraib photos behind,
209
827160
4000
ื•ืจืžืกืคืœื“ ื•ื‘ื•ืฉ ืฆื•ื—ืงื™ื ืขื ืชืžื•ื ื•ืช ืฉืœ ืื‘ื• ื’ืจื™ื‘ (ื›ืœื ืฉื”ืชืขืœืœื• ืฉื ื‘ืืกื™ืจื™ื) ืžืื—ื•ืจื™ื”ื,
13:51
and the seriousness, or the intellect, of Bush.
210
831160
5000
ื•ื”ืจืฆื™ื ื•ืช, ืื• ื”ืื™ื ื˜ืœืงื˜, ืฉืœ ื‘ื•ืฉ.
13:56
And also, commenting on the behind the scenes --
211
836160
4000
ื•ื’ื ื‘ื”ืชื™ื—ืกื•ืช ืœืžืื—ื•ืจื™ ื”ืงืœืขื™ื,
14:00
well, as we know now -- what goes on in prisons.
212
840160
3000
ื ื•, ืื—ืจื™ ืฉืื ื—ื ื• ื™ื•ื“ืขื™ื ืžื” ืงื•ืจื” ื‘ื‘ืชื™ ื›ืœื.
14:04
And in fact, George Bush and Tony Blair
213
844160
3000
ื•ืœืžืขืฉื” ื’'ืจื•ื’' ื‘ื•ืฉ ื•ื˜ื•ื ื™ ื‘ืœื™ืจ
14:07
are having great fun during all of this.
214
847160
2000
ืžืื•ื“ ื ื”ื ื™ื ื‘ืžื”ืœืš ื›ืœ ื–ื”.
14:11
And really commenting, you know,
215
851160
3000
ื•ื‘ืืžืช ืœืคืจืฉ, ืืชื ื™ื•ื“ืขื™ื,
14:14
based on the perception we have of the celebrities.
216
854160
3000
ื‘ื”ื ื—ืช ื”ืชืคื™ืกื” ืฉืœื ื• ืขืœ ื”ืกืœื‘ืจื™ื˜ืื™ื,
14:17
What Jack Nicholson might be up to in his celebrity life,
217
857160
3000
ืžื” ื’'ืง ื ื™ืงื•ืœืกื•ืŸ ืื•ืœื™ ืขื•ืฉื” ื‘ื—ื™ื™ื• ื›ื™ื“ื•ืขืŸ.
14:21
and the fact that he tried to ... he had a bit of road rage
218
861160
2000
ื•ื”ืขื•ื‘ื“ื” ืฉื”ื•ื ื ื™ืกื”, ื”ื•ื ืงื™ื‘ืœ ืงืฆืช ื–ืขื ื“ืจื›ื™ื,
14:23
and golf-clubbed a driver the other day.
219
863160
5000
ื•ื”ื™ื›ื” ื‘ืžืงืœ ื’ื•ืœืฃ ื ื”ื’ ื‘ืื—ื“ ืžื”ื™ืžื™ื.
14:29
I mean, it's extremely difficult to find these look-alikes,
220
869160
3000
ืื ื™ ืžืชื›ื•ื•ื ืช, ื–ื” ืžืžืฉ ืงืฉื” ืœืžืฆื•ื ืืช ื”ื›ืคื™ืœื™ื ื”ืœืื”,
14:32
so I'm constantly going up to people in the street
221
872160
2000
ืื ื™ ื›ืœ ื”ื–ืžืŸ ื ื™ื’ืฉืช ืœืื ืฉื™ื ื‘ืจื—ื•ื‘
14:34
and trying to ask people to come
222
874160
8000
ื•ืžื ืกื” ืœื’ืจื•ื ืœื”ื ืœื‘ื•ื
14:42
and be in one of my photographs or films.
223
882160
2000
ื•ืœื”ื™ื•ืช ื—ืœืง ืžื”ืชืžื•ื ื•ืช ืฉืœื™ ืื• ื”ืกืจื˜ื™ื.
14:45
And sometimes asking the real celebrity,
224
885160
2000
ื•ืœืคืขืžื™ื ืฉื•ืืœืช ืืช ื”ืกืœื‘ืก ืขืฆืžื,
14:47
mistaking them for someone who just looks like the real person,
225
887160
3000
ื›ืฉืœืžืขืฉื” ืื ื™ ืžืชื‘ืœื‘ืœืช ื•ื—ื•ืฉื‘ืช ืฉื”ื ื›ืคื™ืœื™ื ืฉืœ ืขืฆืžื,
14:50
which is highly embarrassing. (Laughter).
226
890160
2000
ืฉื–ื” ืžืžืฉ ืžื‘ื™ืš. (ืฆื—ื•ืง).
14:53
I've also been working with The Guardian on a topical basis --
227
893160
2000
ืขื‘ื“ืชื™ ื’ื ืขื ื”ื’ืืจื“ื™ืืŸ ืขืœ ื‘ืกื™ืก ืขื ื™ื™ื ื™ ื”ื™ื•ื --
14:56
a page a week in their newspaper --
228
896160
4000
ื“ืฃ ื‘ืฉื‘ื•ืข ื‘ืขื™ืชื•ืŸ --
15:00
which has been very interesting, working topically.
229
900160
2000
ื“ื‘ืจ ืฉื”ื™ื” ืžืขื ื™ื™ืŸ, ืœืขื‘ื•ื“ ืœืคื™ ื ื•ืฉืื™ื.
15:02
So, Jamie Oliver and school dinners;
230
902160
3000
ื’'ื™ื™ืžื™ ืื•ืœื™ื‘ืจ ื•ืืจื•ื—ื•ืช ื‘ื™ืช ืกืคืจ;
15:06
Bush and Blair having difficulty getting alongside Muslim culture;
231
906160
3000
ื‘ื•ืฉ ื•ื‘ืœื™ื™ืจ ืžืชืงืฉื™ื ืขื ื”ืชืจื‘ื•ืช ื”ืื™ืกืœืžื™ืช;
15:09
the whole of the hunting issue,
232
909160
2000
ื›ืœ ื ื•ืฉื ื”ืฆื™ื“,
15:12
and the royal family refusing to stop hunting;
233
912160
4000
ื•ืžืฉืคื—ืช ื”ืžืœื•ื›ื” ืฉืžืกืจื‘ืช ืœื”ืคืกื™ืง ืœืฆื•ื“.
15:16
and the tsunami issues; and obviously Harry;
234
916160
4000
ื‘ืขื™ื•ืช ื”ืฆื•ื ืืžื™. ื•ื”ืืจื™ ื›ืžื•ื‘ืŸ.
15:21
Blair's views on Gordon Brown, which I find very interesting;
235
921160
4000
ื“ืขื•ืชื™ื• ืฉืœ ื‘ืœื™ื™ืจ ืขืœ ื’ื•ืจื“ื•ืŸ ื‘ืจืื•ืŸ (ืจื”"ืž ื‘ืจื™ื˜ื ื™ื”), ื“ื‘ืจ ืฉืžืฆืืชื™ ืžืื•ื“ ืžืขื ื™ื™ืŸ.
15:25
Condi and Bush.
236
925160
5000
ืงื•ื ื“ื™ ื•ื‘ื•ืฉ.
15:30
This image I've decided to show having a reservation about it.
237
930160
3000
ืืช ื”ืชืžื•ื ื” ื”ื–ื• ื”ื—ืœื˜ืชื™ ืœื”ืจืื•ืช, ื‘ื”ืกืชื™ื™ื’ื•ืช.
15:33
I made it a year ago. And just how meanings change,
238
933160
8000
ื”ื›ื ืชื™ ืืช ื–ื” ืœืคื ื™ ืฉื ื” -- ื•ืื™ืš ื‘ื“ื™ื•ืง ื”ืžืฉืžืขื•ืช ืžืฉืชื ื”,
15:41
and there were a terrible thing that has happened,
239
941160
3000
ื•ื“ื‘ืจ ื ื•ืจื ืฉืงืจื”.
15:44
but the fear is lurking around in our minds prior to that.
240
944160
3000
ืื‘ืœ ื”ืคื—ื“ ืื•ืจื‘ ืกื‘ื™ื‘ ื‘ืžื•ื—ื ื• ืœืคื ื™ ื–ื”.
15:47
That's why this image was made one year ago,
241
947160
3000
ื–ื• ื”ืกื™ื‘ื” ืžื“ื•ืข ืฆื™ืœื ื–ื” ื ืขืฉื” ืœืคื ื™ ืฉื ื”.
15:50
and what it means today.
242
950160
5000
ื•ืžื” ืžืฉืžืขื•ืชื• ื”ื™ื•ื.
15:55
So, I'll leave you with these clips to have a look. (Music)
243
955160
7000
ืื– ืื ื™ ืืฉืื™ืจ ืืชื›ื ืœืจืื•ืช ืืช ื”ืงืœื™ืคื™ื ื”ื‘ืื™ื.
17:30
Chris Anderson: Thank you.
244
1050160
1000
ื›ืจื™ืก ืื ื“ืจืกื•ืŸ: ืชื•ื“ื” ืจื‘ื”.
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

https://forms.gle/WvT1wiN1qDtmnspy7