Alison Jackson: A surprising look at celebrity

48,140 views ใƒป 2008-02-01

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Joanne Jung Eun Choi ๊ฒ€ํ† : Surie Lee
00:13
I'm a contemporary artist and I show in art galleries and museums.
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์ €๋Š” ํ˜„๋Œ€๋ฏธ์ˆ ๊ฐ€์ž…๋‹ˆ๋‹ค. ๊ฐค๋Ÿฌ๋ฆฌ๋‚˜ ๋ฏธ์ˆ ๊ด€ ์ „์‹œ๋ฅผ ํ•˜์ง€์š”.
00:17
I show a number of photographs and films,
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์ œ ์ž‘ํ’ˆ์€ ์ฃผ๋กœ ์‚ฌ์ง„๊ณผ ์˜์ƒ๋ฌผ์ž…๋‹ˆ๋‹ค.
00:20
but I also make television programs, books and some advertising,
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๋˜ํ•œ ๊ฐ™์€ ๋ฐฉ๋ฒ•์œผ๋กœ TV ํ”„๋กœ๊ทธ๋žจ์ด๋‚˜ ์ฑ…, ๊ด‘๊ณ  ๋“ฑ์„
00:24
all with the same concept.
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๋งŒ๋“ค๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
00:26
And it's about our fixation with celebrity and celebrity culture,
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๊ทธ๊ฒƒ์€ ์œ ๋ช…์ธ์‚ฌ์™€ ๊ทธ๋“ค์˜ ๋ฌธํ™”์— ๋Œ€ํ•œ ๋Œ€์ค‘๋“ค์˜ ๊ณ ์ •๊ด€๋…๊ณผ
00:31
and the importance of the image:
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์ด๋ฏธ์ง€์˜ ์ค‘์š”์„ฑ์— ๋Œ€ํ•œ ๋‚ด์šฉ์ž…๋‹ˆ๋‹ค.
00:34
celebrity is born of photography.
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์œ ๋ช…์ธ์‚ฌ๋“ค์€ ์‚ฌ์ง„ ์ดฌ์˜์ด ์ˆ™๋ช…์ž…๋‹ˆ๋‹ค.
00:37
I'm going to start with how I started with this concept seven years ago,
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๋จผ์ € ์ œ๊ฐ€ 7๋…„์ „์— ๋‹ค์ด์• ๋‚˜ ์™•์„ธ์ž๋น„๊ฐ€ ์ฃฝ์—ˆ์„๋•Œ,
00:42
when Princess Diana died.
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์–ด๋–ป๊ฒŒ ์ด๋Ÿฐ ์ปจ์…‰ํŠธ๋ฅผ ๊ฐ€์ง€๊ฒŒ ๋˜์—ˆ๋Š”์ง€ ์ด์•ผ๊ธฐ ํ•˜๋ฉด์„œ ์‹œ์ž‘ํ•ด ๋ณด๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
00:45
There was a sort of a standstill in Britain
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๊ทธ๋…€์˜ ์ฃฝ์Œ์˜ ์ˆœ๊ฐ„
00:48
the moment of her death,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋‚ ์— ์˜๊ตญ์—๋Š” ์ž ์‹œ๋™์•ˆ์˜ ์ •์  ๊ฐ™์€๊ฒƒ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
00:51
and people decided to mourn her death in a sort of mass way.
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์€ ๊ทธ๋…€์˜ ์ฃฝ์Œ์— ๋Œ€ํ•ด์„œ ์•„์ฃผ ์ง‘๋‹จ์ ์œผ๋กœ ์Šฌํ””์„ ํ‘œํ•˜๋ ค๊ณ  ํ–ˆ์ง€์š”.
00:57
I was fascinated by this phenomenon,
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์ €๋Š” ์ด ํ˜„์ƒ์— ์•„์ฃผ ํฅ๋ฏธ๊ฐ€ ์ƒ๊ฒผ์—ˆ์Šต๋‹ˆ๋‹ค.
00:59
so I wondered:
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ด๋Ÿฌํ•œ ๊ถ๊ธˆ์ฆ์ด ์ƒ๊ฒผ์Šต๋‹ˆ๋‹ค.
01:01
could one erase the image of Diana, actually quite crudely and physically?
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ํ˜น ์–ด๋–ค ์‚ฌ๋žŒ์ด ๋‹ค์ด์• ๋‚˜์˜ ์ด๋ฏธ์ง€๋ฅผ ์กฐ๊ธˆ ์ž”์ธํ•˜๊ณ  ์‹ค์งˆ์ ์œผ๋กœ ์ง€์šธ์ˆ˜ ์žˆ๋Š”๊ฒŒ ๊ฐ€๋Šฅํ•œ๊ฒƒ์ธ๊ฐ€?
01:04
So, I got a gun and started to shoot at the image of Diana,
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ด์„ ๊ฐ€์ง€๊ณ  ๋‹ค์ด์• ๋‚˜์˜ ์‚ฌ์ง„์„ ์˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:08
but I couldn't erase this from my memory
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ํ•˜์ง€๋งŒ ์ด๊ฒƒ์„ ์ €์˜ ๊ธฐ์–ต์—์„œ ์ง€์šธ์ˆ˜๋Š” ์—†์—ˆ์ง€์š”.
01:12
and certainly it was not being erased from the public psyche.
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๊ทธ๋ฆฌ๊ณ  ๋‹น์—ฐํžˆ ์‚ฌ๋žŒ๋“ค์˜ ๋จธ๋ฆฟ์†์—์„œ ์ง€์šธ์ˆ˜๋„ ์—†์—ˆ๊ตฌ์š”.
01:17
Momentum was being built.
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๋ชจ๋ฉ˜ํ…€์ด ๋งŒ๋“ค์–ด์ง€๊ณ  ์žˆ์—ˆ๋˜ ๊ฒƒ์ด์ง€์š”.
01:19
The press wrote about her death in rather, I felt, pornographic ways --
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๊ทธ๋…€์˜ ์ฃฝ์Œ์— ๊ด€ํ•ด์„œ ๋งŽ์ด ๋ณด๋„๊ฐ€ ์žˆ์—ˆ๋Š”๋ฐ, ์ €๋Š” ๊ทธ ๋ฐฉ๋ฒ•๋“ค์ด ํฌ๋ฅด๋…ธ๊ทธ๋ž˜ํ”ฝ๊ณผ ์œ ์‚ฌํ•˜๋‹ค๊ณ  ๋Š๊ผˆ์Šต๋‹ˆ๋‹ค.
01:23
like, "Which bit of artery left which bit of body?"
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๊ทธ๋…€์˜ ๋ชธ์˜ ์–ด๋–ค ์ชฝ์˜ ๋™๋งฅ์ด ๋‚จ์•„์žˆ์—ˆ๋‹ค ๋ผ๋˜์ง€ ํ•˜๋Š” ๋ถ€๋ถ„,
01:26
and "How did she die in the back of the car?" --
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๊ทธ๋ฆฌ๊ณ  ์–ด๋–ป๊ฒŒ ๊ทธ๋…€๊ฐ€ ์ฐจ ๋’ท์ž์„์—์„œ ์ฃฝ์—ˆ๋Š”์ง€ ์ด์•ผ๊ธฐ ํ•˜๋Š” ๋ถ€๋ถ„๋“ค์—์„œ์š”.
01:29
and I was intrigued by this sort of mass voyeurism,
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๋Ÿฐ ๋Œ€์ค‘์˜ ๊ด€์Œ์ฆ์— ๋Œ€๋‹จํžˆ ํฅ๋ฏธ๋ฅผ ๋Š๊ผˆ์Šต๋‹ˆ๋‹ค.
01:33
so I made these rather gory images.
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ด๋Ÿฐ ์กฐ๊ธˆ ๋ฌด์„œ์šด ์‚ฌ์ง„๋“ค์„ ๋งŒ๋“ค์–ด๋ƒˆ์ง€์š”.
01:40
I then went on wondering whether I could actually replace her image,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋‹ค์Œ์—๋Š” ๊ทธ๋…€์˜ ์‚ฌ์ง„์œผ๋กœ ์ด๊ฒƒ์„ ๋Œ€์ฒดํ•˜๋ฉด ์–ด๋–ป๊ฒŒ ๋ ๊นŒ ๊ถ๊ธˆํ•ดํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:45
so I got a look-alike of Diana
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๊ทธ๋ž˜์„œ ์ €๋Š” ๋‹ค์ด์• ๋‚˜๋ฅผ ๋‹ฎ์€ ๋Œ€์—ญ์„ ๊ตฌํ•ด์„œ
01:49
and posed her in the right positions and angles
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๋”ฑ ๋งž๋Š” ์œ„์น˜์™€ ์•ต๊ธ€์— ๋†“๊ณ  ํฌ์ฆˆ๋ฅผ ์ทจํ•˜๊ฒŒ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
01:53
and created something that was in, or existed in, the public imagination.
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๊ทธ๋ฆฌ๊ณ  ๋Œ€์ค‘๋“ค์˜ ์ƒ์ƒ์†์—์„œ๋งŒ ์กด์žฌ ํ–ˆ๋˜ ๊ฒƒ์„ ์‹ค์ œ๋กœ ๋งŒ๋“ค์–ด ๋‚ด๋ณด์•˜์ง€์š”.
01:58
So people were wondering: was she going to marry Dodi?
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๊ทธ๋ž˜์„œ ์‚ฌ๋žŒ๋“ค์€ ๊ถ๊ธˆํ•ด ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹ค์ด์• ๋‚˜๊ฐ€ ๋„๋””๋ž‘ ๊ฒฐํ˜ผ์„ ํ•˜๋ ค๊ณ  ํ–ˆ๋˜๊ฑธ๊นŒ?
02:01
Was she in love with him?
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๊ทธ๋…€๋Š” ๊ทธ์™€ ์‚ฌ๋ž‘์— ๋น ์ ธ์žˆ์—ˆ๋‚˜?
02:03
Was she pregnant? Did she want his baby?
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๊ทธ๋…€๋Š” ์ž„์‹  ์ค‘์ด์—ˆ๋‚˜? ๊ทธ๋ฆฌ๊ณ  ์•„์ด๋ฅผ ๊ฐ–๋Š”๊ฒƒ์„ ์›ํ–ˆ์„๊นŒ?
02:06
Was she pregnant when she died?
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๊ทธ๋…€๊ฐ€ ์ฃฝ์—ˆ์„ ๋‹น์‹œ์— ์ž„์‹  ์ค‘์ด์—ˆ์„๊นŒ?
02:09
So I created this image of Diana, Dodi and their imaginary mixed-race child
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๊ทธ๋ž˜์„œ ์ €๋Š” ๋‹ค์ด์• ๋‚˜์™€ ๋„๋””์™€ ๊ทธ๋ฆฌ๊ณ  ์ƒ์ƒ์†์˜ ์ธ์ข…์ด ์„ž์ธ ์•„์ด๊ฐ€ ์žˆ๋Š” ์‚ฌ์ง„๋“ค์„ ๋งŒ๋“ค์–ด ๋ƒˆ์Šต๋‹ˆ๋‹ค.
02:13
and this image came out, which caused a huge public outcry at the time.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ์•„์ฃผ ํฐ ๋Œ€์ค‘์ ์ธ ๋ฌผ์˜๋ฅผ ํ•œ ๋•Œ ์ผ์œผ์ผฐ์Šต๋‹ˆ๋‹ค.
02:19
I then went on to make more comments on the media and press imagery,
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์ €๋Š” ๊ณ„์†ํ•ด์„œ ๋” ๋งŽ์€ ์–ธ๋ก ์˜ ๋น„ํ‰๊ณผ ๋ฐ˜์‘์„ ๋งŒ๋“ค์–ด๋ƒˆ์Šต๋‹ˆ๋‹ค.
02:24
so I started making reference to media imagery --
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๊ทธ๋ฆฌ๊ณ  ์–ธ๋ก ์ด ๋‹ค๋ฃจ๋Š” ์ด๋ฏธ์ง€๋“ค์˜ ์—ฐ๊ด€์„ ์ง€์–ด์„œ ์‚ฌ์ง„์„ ๋งŒ๋“ค๊ธฐ ์‹œ์ž‘ํ–ˆ์ง€์š”.
02:27
made it grainy, shot through doorways and so on and so forth --
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์‚ฌ์ง„์„ ์กฐ๊ธˆ ํ๋ฆฟํ•˜๊ฒŒ ์ฐ๊ณ , ๋ฌธํ‹ˆ ์‚ฌ์ด๋กœ ์ฐ๋Š” ๋“ฑ์˜ ๋ฐฉ๋ฒ•์œผ๋กœ์š”.
02:31
to titillate the public or the viewer further
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๋Œ€์ค‘๊ณผ ๊ด€๋žŒ๊ฐ์„ ๋ณด๋‹ค ์ž๊ทนํ•ด์„œ
02:33
in terms of trying to make the viewer more aware of their own voyeurism.
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์ž์‹ ๋“ค์˜ ๊ด€์Œ์ฆ์— ๋Œ€ํ•ด ์ธ์‹ํ•  ์ˆ˜ ์žˆ๋„๋ก ์˜๋„ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:39
So, this is an image of Diana looking at Camilla kissing her husband,
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์ด ์‚ฌ์ง„์€ ๋‹ค์ด์• ๋‚˜๊ฐ€ ์นด๋ฐ€๋ผ์™€ ๊ทธ๋…€์˜ ๋‚จํŽธ์ด ํ‚ค์Šค ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ํ›”์ณ๋ณด๋Š” ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
02:43
and this was a sequence of images.
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๊ทธ๋ฆฌ๊ณ  ์—ฐ๊ด€๋œ ์ด๋ฏธ์ง€๋“ค ์ž…๋‹ˆ๋‹ค.
02:46
And this gets shown in art galleries like this, as a sequence.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ๋“ค์€ ๊ฐค๋Ÿฌ๋ฆฌ์—์„œ ์ด๋ ‡๊ฒŒ ์ „์‹œ ๋˜์—ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
02:50
And similarly with the Di-Dodian baby imagery --
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๋‹ค์ด์• ๋‚˜-๋„๋””์˜ ์•„๊ธฐ ์‚ฌ์ง„๋„ ๋น„์Šทํ•œ ๊ฒฝ์šฐ์˜€๊ตฌ์š”.
02:54
this is another art gallery installation.
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์ด๊ฒƒ์€ ๋‹ค๋ฅธ ๊ฐค๋Ÿฌ๋ฆฌ์˜ ์„ค์น˜ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
02:59
I'm particularly interested in how you can't rely on your own perception.
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์ €๋Š” ํŠนํžˆ ์šฐ๋ฆฌ๊ฐ€ ์ž์‹ ์˜ ์ง๊ด€์„ ์‹ ๋ขฐํ•  ์ˆ˜ ์—†๋Š”๊ฐ€์— ๋Œ€ํ•ด ๊ด€์‹ฌ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
03:02
This is Jane Smith and Jo Bloggs, for instance,
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์˜ˆ๋ฅผ ๋“ค์–ด์„œ ์ด๊ฒƒ์€ ์ œ์ธ ์Šค๋ฏธ์Šค์™€ ์กฐ ๋ธ”๋กœ๊ทธ ์ธ๋ฐ์š”
03:07
but you think it's Camilla and the Queen,
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์‚ฌ๋žŒ๋“ค์€ ์นด๋ฐ€๋ผ์™€ ์—ฌ์™•์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง€์š”.
03:09
and I'm fascinated how what you think is real isn't necessarily real.
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์ œ๊ฐ€ ํฅ๋ฏธ๋ฅผ ๋Š๋ผ๋Š” ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ์ง„์งœ๋ผ๊ณ  ์ƒ๊ฐํ•˜๋Š”๊ฒƒ์ด ๊ผญ ์ง„์‹ค์ด ์•„๋‹ˆ๋ผ๋Š” ๊ฒƒ๊ณผ
03:15
And the camera can lie,
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์นด๋ฉ”๋ผ๊ฐ€ ๊ฑฐ์ง“๋ง์„ ๋งŒ๋“ค์–ด ๋‚ผ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
03:18
and it makes it very, very easy
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๊ทธ๋ฆฌ๊ณ  ๋Œ€์ค‘์˜ ์ถฉ๊ฒฉ์ด ๋“ค์–ด์žˆ๋Š”
03:22
with the mass bombardment of imagery to tell untruths.
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์ด๋ฏธ์ง€๋ฅผ ๊ฑฐ์ง“์œผ๋กœ ๋งŒ๋“œ๋Š”๊ฒƒ์€ ํŠนํžˆ๋‚˜ ์‰ฝ์Šต๋‹ˆ๋‹ค.
03:27
So, I continued to work on this project of how photography seduces us
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๊ทธ๋ž˜์„œ ์ €๋Š” ์ด ํ”„๋กœ์ ํŠธ๋ฅผ ๊ณ„์† ์‹คํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:35
and is more interesting to look at than the actual real subject matter.
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์–ด๋–ป๊ฒŒ ์‚ฌ์ง„์ด ์šฐ๋ฆฌ๋ฅผ ์œ ํ˜นํ•˜๊ณ , ๊ทธ๊ฒƒ๋“ค์ด ์‹ค์ œ ํ˜„์ƒ๋ณด๋‹ค ๋” ํฅ๋ฏธ๋ฅผ ๋ถˆ๋Ÿฌ ์ผ์œผํ‚จ๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์—ฌ์ฃผ๊ธฐ ์œ„ํ•ด์„œ ๋ง์ด์ฃ .
03:42
And at the same time, it removes us from the real subject matter,
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๋™์‹œ์— ์ด๋Ÿฐ ๊ฒƒ๋“ค์€ ์šฐ๋ฆฌ๋ฅผ ์‹ค์ œ ์ผ์–ด๋‚˜๋Š” ์ผ๋“ค๋กœ๋ถ€ํ„ฐ ๋ฉ€์–ด์ง€๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
03:47
and this acts as a sort of titillating thing.
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์ด๊ฒƒ์€ ์ฐธ์œผ๋กœ ํฅ๋ฏธ์žˆ๋Š” ์ผ๋“ค์ด์ง€์š”.
03:52
So, the photograph becomes this teaser and incites desire and voyeurism;
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๊ทธ๋ž˜์„œ ์‚ฌ์ง„์€ ๋ฏธ๋ผ๊ฐ€ ๋˜๊ณ , ์š•๋ง๊ณผ ๊ด€์Œ์ฆ์„ ์ž๊ทน์‹œํ‚ต๋‹ˆ๋‹ค.
03:58
what you can't have, you want more.
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์‚ฌ๋žŒ๋“ค์€ ๊ฐ€์งˆ์ˆ˜ ์—†๋Š” ๊ฒƒ์„ ๋” ๊ฐ€์ง€๊ณ  ์‹ถ์–ด ํ•˜์ง€์š”.
04:02
In the photograph, the real subject doesn't exist
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์‚ฌ์ง„์„ ๋ณด์‹œ๋ฉด, ์‹ค์ œ ์ธ๋ฌผ์€ ์กด์žฌ ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
04:05
so it makes you want that person more.
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๋ฐ”๋กœ ์ด๋Ÿฐ ์ ์ด ๊ทธ ์‚ฌ๋žŒ์„ ๋” ๋ณด๊ณ  ์‹ถ๊ฒŒ ๋งŒ๋“œ๋Š”๊ฒƒ์ด์ง€์š”.
04:09
And that is the way, I think, that celebrity magazines work now:
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๋Ÿฐ ๋ฐฉ๋ฒ•์ด ์š”์ฆ˜์˜ ์—ฐ์˜ˆ๊ณ„ ์žก์ง€๊ฐ€ ๋Œ์•„๊ฐ€๋Š” ๋ฐฉ๋ฒ•์ด ์•„๋‹Œ๊ฐ€ ์‹ถ์Šต๋‹ˆ๋‹ค.
04:12
the more pictures you see of these celebrities,
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์œ ๋ช…์ธ์‚ฌ๋“ค์˜ ์‚ฌ์ง„์„ ๋งŽ์ด ๋ณด๋ฉด ๋ณผ ์ˆ˜๋ก
04:16
the more you feel you know them,
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์‚ฌ๋žŒ๋“ค์€ ๊ทธ๋“ค์„ ๋” ์ž˜ ์•ˆ๋‹ค๊ณ  ๋Š๋ผ๋Š”๊ฒƒ์ด์ง€์š”.
04:19
but you don't know them
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ํ•˜์ง€๋งŒ ์‚ฌ์‹ค์€ ์•Œ์ง€ ๋ชปํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด๊ธฐ ๋•Œ๋ฌธ์—
04:21
and you want to know them further.
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๋”์šฑ๋” ์•Œ๊ณ  ์‹ถ์–ด ์ง€๊ฒŒ ๋˜๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
04:24
Of course, the Queen goes to her stud often to watch her horses ...
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์—ฌ์™•๋‹˜์ด ์‚ฌ์œก์žฅ์— ๋ง์„ ๋ณด๋Ÿฌ ๋‹น์—ฐํžˆ ์ข…์ข… ๊ฐ€์‹œ๊ฒ ์ง€์š”.
04:28
watch her horses. (Laughter).
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๋ง์„ ๋ณด๋Ÿฌ์š”. (์›ƒ์Œ)
04:36
And then I was sort of making imagery.
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์„œ ์ €๋Š” ์ด๋Ÿฐ ์ด๋ฏธ์ง€๋“ค์„ ๋˜ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
04:39
In England there's an expression: "you can't imagine the Queen on the loo."
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์˜๊ตญ์—๋Š” 'ํ™”์žฅ์‹ค์— ๊ฐ€ ์žˆ๋Š” ์—ฌ์™•์„ ์ƒ์ƒํ• ์ˆ˜๊ฐ€ ์—†๋‹ค' ๋ผ๋Š” ๋ง์ด ์žˆ๋Š”๋ฐ์š”,
04:42
So I'm trying to penetrate that.
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๊ทธ๋ž˜์„œ ๊ทธ๊ฒƒ์„ ๋ฐ˜์˜ํ•˜์—ฌ์„œ
04:45
Well, here is the image.
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์ด๋Ÿฐ ์ด๋ฏธ์ง€๊ฐ€ ์ƒ๊ฒจ๋‚ฌ์Šต๋‹ˆ๋‹ค.
04:48
All this imagery was creating a lot of fuss
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๊ทธ๋ฆฌ๊ณ  ์ด ์‚ฌ์ง„์€ ๋งŽ์€ ๋ง๋“ค์„ ๋งŒ๋“ค์–ด ๋ƒˆ์Šต๋‹ˆ๋‹ค.
04:51
and I was cited as a disgusting artist. The press were writing about this,
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์—ญ๊ฒจ์šด ์˜ˆ์ˆ ๊ฐ€๋ผ๊ณ  ์ง€์นญ๋˜๊ธฐ๋„ ํ–ˆ์ง€์š”.
04:57
giving full pages about how terrible this was.
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์–ธ๋ก ๋“ค์€ ํ•œ๋ฉด ๊ฐ€๋“ ์ œ ์‚ฌ์ง„๋“ค์ด ์–ผ๋งˆ๋‚˜ ์ด์ƒํ•œ์ง€์— ๋Œ€ํ•ด์„œ ์ด์•ผ๊ธฐ ํ•˜๊ณค ํ–ˆ์—ˆ๋Š”๋ฐ์š”,
05:01
Which I found very interesting that it was going full cycle:
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์ €๋Š” ์ด๊ฒŒ ์–ด๋–ค ์ˆœํ™˜์˜ ์‚ฌ์ดํด ์ธ๊ฒƒ ๊ฐ™์•„์„œ ํฅ๋ฏธ ๋กœ์› ์Šต๋‹ˆ๋‹ค.
05:04
I was making comments about the press
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์ €๋Š” ์–ธ๋ก ์— ๋Œ€ํ•ด์„œ ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ์‚ฌ์‹ค๊ณผ ์ •๋ณด๋“ค์„ ๋ฏธ๋””์–ด๋ฅผ
05:07
and about how we know facts and information only by media --
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ํ†ตํ•ด์„œ๋งŒ ์•„๋Š”๊ฐ€์— ๋Œ€ํ•ด์„œ ์ฝ”๋ฉ˜ํŠธ๋ฅผ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
05:11
because we don't know the real people;
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์™œ๋ƒ๋ฉด ์šฐ๋ฆฌ๋Š” ์ง„์‹ค๋กœ ๊ทธ ์œ ๋ช…์ธ์‚ฌ๋ฅผ ์•„๋Š”๊ฒŒ ์•„๋‹ˆ๋‹ˆ๊นŒ์š”.
05:14
very few of us know the real people --
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์•„์ฃผ ์†Œ์ˆ˜๋งŒ ๊ทธ๋“ค์„ ์ง„์งœ ์•Œ๊ณ  ์žˆ๊ณ  ์žˆ์ง€์š”.
05:17
but it was going back into the press
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ํ•˜์ง€๋งŒ ์ œ ์ฝ”๋ฉ˜ํŠธ๋“ค์€, ๋‹ค์‹œ ์–ธ๋ก ์œผ๋กœ ๋˜๋Œ์•„ ๊ฐ€์„œ
05:20
and they were publicizing, effectively, my filthy work.
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์–ธ๋ก ๋“ค์€ ์ €์˜ ์ด์ƒํ•œ ์ž‘ํ’ˆ๋“ค์— ๊ด€ํ•ด์„œ ๊ฝค ์˜ํ–ฅ๋ ฅ ์žˆ๊ฒŒ ๋ณด๋„ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
05:23
So, these are broadsheets, tabloids, debates were being had all about this work,
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์ด๋Ÿฐ ์ž๋ฃŒ, ํƒ€๋ธ”๋กœ์ด๋“œ, ํ† ๋ก ๋“ฑ์ด ๋‹ค ์ œ ์ž‘ํ’ˆ์— ๊ด€ํ•œ ๊ฒƒ๋“ค ์ด์—ˆ์ง€์š”.
05:29
films were being banned before people had actually had the look at the work,
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์˜ํ™”๋“ค์€ ์‚ฌ๋žŒ๋“ค์ด ๋ณด๊ธฐ๋„ ์ „์— ์ƒ์˜ ๊ธˆ์ง€๊ฐ€ ๋˜์–ด๊ฐ€๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
05:33
politicians were getting involved --
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์ •์น˜์ธ๋“ค์ด ๊ฐœ์ž…ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์ง€์š”.
05:35
all sorts of things -- great headlines.
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์ด๊ฒƒ์ €๊ฒƒ ๋ชจ๋“  ๊ฒƒ์— ๋Œ€ํ•ด์„œ, ๊ทธ๋ฆฌ๊ณ  ๋Œ€๋‹จํ•œ ํ—ค๋“œ๋ผ์ธ๋“ค.
05:39
Then suddenly, it started to get on front pages.
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๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ๊ฐ‘์ž๊ธฐ ์ œ ์ž‘ํ’ˆ์ด 1๋ฉด์— ๋‚˜์˜ค๊ฒŒ ๋˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:43
I was being asked and paid to do front covers.
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์ €์—๊ฒŒ 1๋ฉด์„ ์žฅ์‹ํ•  ์ž‘ํ’ˆ์— ๋Œ€ํ•ด์„œ ์ฒญํƒ์ด ๋“ค์–ด ์™”์ง€์š”.
05:46
Suddenly I was becoming sort of acceptable,
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๊ฐ‘์ž๊ธฐ ์ œ ์ž‘ํ’ˆ๋“ค์ด ์šฉ๋‚ฉ๋˜๊ธฐ ์‹œ์ž‘ํ•œ๊ฒƒ์ž…๋‹ˆ๋‹ค
05:48
which I found also fascinating.
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์ €๋Š” ์ด ํ˜„์ƒ๋„ ์•„์ฃผ ํฅ๋ฏธ๋กœ์› ์Šต๋‹ˆ๋‹ค.
05:51
How one moment -- it was disgusting --
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ํ•œ๋•Œ๋Š” ์—ญ๊ฒน๋‹ค๊ณ  ํ–ˆ๋จ ๊ฒƒ์ด-
05:54
journalists would lie to me to get a story or a photograph of me,
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์ €๋„๋ฆฌ์ŠคํŠธ๋“ค์€ ์ €๋กœ๋ถ€ํ„ฐ ์ด์•ผ๊ธฐ๊ฑฐ๋ฆฌ๋‚˜ ์‚ฌ์ง„์„ ์–ป๊ธฐ ์œ„ํ•ด์„œ ๊ฑฐ์ง“๋ง๋กœ
05:57
saying my work was wonderful,
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์ œ ์ž‘ํ’ˆ์ด ์ข‹๋‹ค๊ณ  ๋งํ•˜๊ธฐ๋„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
05:59
and the next minute there were terrible headlines about me.
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๊ทธ๋Ÿฌ๊ณค ๋‹ค์Œ๋‚ ์ด๋ฉด ์ €์— ๋Œ€ํ•œ ์•ˆ์ข‹์€ ํ—ค๋“œ๋ผ์ธ๋“ค์ด ๋‚˜์™”๊ตฌ์š”.
06:02
But then this changed suddenly.
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ํ•˜์ง€๋งŒ ์ด๊ฒƒ์ด ๊ฐ‘์ž๊ธฐ ๋ฐ”๋€Œ์—ˆ๋˜ ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
06:06
I then started to work for magazines and newspapers.
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๊ทธ๋ž˜์„œ ๊ทธ ํ›„๋กœ๋ถ€ํ„ฐ ์ €๋Š” ์žก์ง€์™€ ์‹ ๋ฌธ์‚ฌ๋“ฑ์„ ์œ„ํ•ด์„œ ์ผํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
06:11
This was, for example, an image that went into Tatler.
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์˜ˆ๋ฅผ ๋“ค์–ด์„œ ์ด๊ฒƒ์€ ํƒ€ํ‹€๋Ÿฌ์ง€์—๋“ค์–ด๊ฐ”๋˜ ์‚ฌ์ง„์ธ๋ฐ์š”,
06:13
This was another newspaper image.
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์ด๊ฒƒ์€ ๋‹ค๋ฅธ ์‹ ๋ฌธ์šฉ ์‚ฌ์ง„ ์ž…๋‹ˆ๋‹ค.
06:17
It was an April fool actually, and to this day some people think it's real.
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์ด๊ฒƒ์€ ๋งŒ์šฐ์ ˆ์— ์“ฐ์ธ ์‚ฌ์ง„์ธ๋ฐ, ์ง€๊ธˆ๊นŒ์ง€๋„ ์–ด๋–ค ์‚ฌ๋žŒ๋“ค์€ ์ด๊ฒŒ ์ง„์งœ ๋ผ๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
06:20
I was sitting next to someone at dinner the other day,
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์ œ๊ฐ€ ํ•˜๋ฃจ๋Š” ์ €๋…์‹์‚ฌ๋ฅผ ํ•˜๊ณ  ์žˆ์—ˆ๋Š”๋ฐ ์˜† ์ž๋ฆฌ์— ์•‰์€ ์‚ฌ๋žŒ์ด
06:23
and they were saying there's this great image of the Queen
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์–ด๋””์— ์œŒ๋ฆฌํ—˜ ํž ๋ฐ–์— ์•‰์•„์žˆ๋Š” ์—ฌ์™•์˜ ๊ธฐ๋ง‰ํžŒ
06:25
sitting outside William Hill.
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์‚ฌ์ง„์ด ์žˆ๋‹ค๊ณ  ํ•˜๋”๊ตฐ์š”.
06:27
They thought it was real.
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๊ทธ๋“ค์€ ์ด๊ฒŒ ์ง„์งœ์ธ ์ค„ ์•Œ์•˜๋˜ ๊ฒƒ์ด์ง€์š”.
06:29
I was exploring, at the time, the hyperbole of icons --
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๊ทธ๋ž˜์„œ ์ €๋Š” ์–ด๋– ํ•œ ์•„์ด์ฝ˜์— ๊ณผ์žฅ๋ฒ•์— ๋Œ€ํ•ด์„œ ์—ฐ๊ตฌํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
06:33
and Diana and Marilyn -- and the importance of celebrity in our lives.
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์šฐ๋ฆฌ ์‹œ๋Œ€์— ์ค‘์š”ํ•œ ์˜ํ–ฅ์„ ๋ฏธ์นœ ์œ ๋ช…์ธ์‚ฌ๋“ค - ๋‹ค์ด์• ๋‚˜, ๋จธ๋ฅผ๋ฆฐ ๋จผ๋กœ ๊ฐ™์€ ์‚ฌ๋žŒ๋“ค์— ๊ด€ํ•ด์„œ์š”.
06:37
How they wheedle their way into the collective psyche
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๊ทธ๋“ค์ด ์–ด๋–ป๊ฒŒ ์šฐ๋ฆฌ๊ฐ€ ์•Œ์ง€๋„ ๋ชปํ•˜๋Š” ์‚ฌ์ด์—
06:40
without us even knowing,
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์ง‘๋‹จ์ ์ธ ์ธ์‹์— ๋น„์ง‘๊ณ  ๋“ค์–ด์™”๋Š”์ง€,
06:43
and how that should happen.
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๊ทธ๋ฆฌ๊ณ  ์–ด๋–ป๊ฒŒ ๊ทธ๋Ÿด ์ˆ˜ ์žˆ์—ˆ๋Š”์ง€ ๋“ฑ์— ๊ด€ํ•ด์„œ์š”.
06:46
I explored with actually dressing up as the celebrities myself.
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์ €๋Š” ์‹ค์ œ๋กœ ์ œ๊ฐ€ ๊ทธ ์œ ๋ช…์ธ์‚ฌ์˜ ๋Œ€์—ญ์ด ๋˜์–ด๋ณด๋ฉด์„œ ์—ฐ๊ตฌํ•ด ๋ณด๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:50
There's me as Diana --
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๋‹ค์ด์• ๋‚˜๋กœ ๋ณ€์žฅํ•œ ์ € ์ž…๋‹ˆ๋‹ค.
06:54
I look like the mass murderer Myra Hindley, I think, in this one. (Laughter).
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์ œ ์ƒ๊ฐ์—๋Š” ์—ฐ์‡„ ์‚ด์ธ๋ฒ”์ธ ๋ฏธ๋ผ ํ—จ๋ฆฌ์— ๋” ๊ฐ€๊น๊ฒŒ ๋ณด์ด๋„ค์š”. (์›ƒ์Œ)
06:57
And me as the Queen.
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ์—ฌ์™• ์—ญํ™œ์„ ํ–ˆ์„ ๋•Œ ์ž…๋‹ˆ๋‹ค.
06:59
I then continued on to make a whole body of work about Marilyn --
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์ €๋Š” ๊ทธ๋ฆฌ๊ณค ๋งˆ๋ฅผ๋ฆฐ ๋จผ๋กœ - ์ด ์‹œ๋Œ€์˜ ๊ฐ€์žฅ ํฐ ์•„์ด์ฝ˜ ์ด์—ˆ์ง€์š” -
07:04
the biggest icon of all --
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์— ๊ด€ํ•œ ๊ณ„์† ์ž‘์—…์„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
07:06
and trying to titillate by shooting through doorways and shutters and so on and so forth,
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๊ทธ๋ฆฌ๊ณ  ์ฐฝ๋ฌธ์„ ํ†ตํ•ด์„œ ์ฐ์œผ๋ฉด์„œ ์ด๊ฒƒ์ €๊ฒƒ์„ ์‹œ๋„ํ•ด ๋ณด์•˜์Šต๋‹ˆ๋‹ค.
07:11
and only showing certain angles to create a reality that, obviously,
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์–ด๋– ํ•œ ํŠน์ • ๊ฐ๋„์—์„œ ์ฐ์€๊ฒƒ์€ ์™œ๊ณก๋œ ์ง„์‹ค์„
07:14
is completely constructed.
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๋งŒ๋“œ๋Š” ๋ฐ์— ๋ถ„๋ช… ๊ธฐ์—ฌ๋ฅผ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
07:19
This is the look-alike, so the crafting elements of this is completely enormous.
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์ด๋ถ„์€ ๋Œ€์—ญ์ธ๋ฐ์š”, ์ „ํ˜€ ๋งˆ๋ฅผ๋ฆฐ ๊ฐ™์ง€ ์•Š์ง€์š”.
07:23
She looks nothing like Marilyn,
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๊ทธ๋ž˜์„œ ๋ถ„์žฅ์˜ ์—ญํ™œ์ด ์•„์ฃผ ์ปธ์Šต๋‹ˆ๋‹ค.
07:26
but by the time we've made her up and put wigs and makeup on,
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ํ™”์žฅ์„ ์‹œํ‚ค๊ณ  ๊ฐ€๋ฐœ์„ ์”Œ์šฐ๋ฉด
07:29
she looks exactly like Marilyn,
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์ •๋ง ๋งˆ๋ฅผ๋ฆฐ ๊ฐ™์•„ ๋ณด์ด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
07:33
to the extent that her husband couldn't recognize her --
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๊ทธ๋…€์˜ ๋‚จํŽธ์ด ๋ชป์•Œ์•„ ๋ณผ ์ •๋„๋กœ ๋˜‘๊ฐ™์•„ ๋ณด์˜€์ง€์š”.
07:37
or recognize this look-alike -- in these photographs,
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์•„๋‹ˆ๋ฉด ์ด ์‚ฌ์ง„์—์„œ์™€ ๊ฐ™์ด ๋Œ€์—ญ์„ ์•Œ์•„ ๋ณด๊ฑฐ๋‚˜์š”.
07:39
which I find quite interesting.
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์ €๋Š” ์ด ์ ์ด ๋งค์šฐ ํฅ๋ฏธ๋กœ์› ์Šต๋‹ˆ๋‹ค.
07:41
So, all this work is getting shown in art galleries.
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์ €์˜ ์ด ์ž‘ํ’ˆ๋“ค์€ ์ „๋ถ€ ๋ฏธ์ˆ ๊ด€์—์„œ ์ „์‹œ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:44
Then I made a book.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด ์ฑ…์„ ๋งŒ๋“ค๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
07:47
I was also making a TV series for the BBC at the time.
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์ด ์ฑ…์„ ๋งŒ๋“ค ๋‹น์‹œ ์ €๋Š” BBC ๋ฅผ ์œ„ํ•ด์„œ ํ‹ฐ๋น„ ์‹œ๋ฆฌ์ฆˆ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:51
Stills from the TV series went into this book.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ํ‹ฐ๋น„ ์‹œ๋ฆฌ์ฆˆ์˜ ์žฅ๋ฉด ์‚ฌ์ง„๋“ค์ด ์ด ์ฑ…์— ๋“ค์–ด ๊ฐ”์Šต๋‹ˆ๋‹ค.
07:55
But there was a real legal problem because it looks real,
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ํ•˜์ง€๋งŒ ์ด ์‚ฌ์ง„๋“ค์ด ๋งค์šฐ ์ง„์งœ ๊ฐ™์•„ ๋ณด์˜€๊ธฐ ๋•Œ๋ฌธ์— ์ด ์ž‘์—…์€ ๋ฒ•์ ์œผ๋กœ ๋ฌธ์ œ๊ฐ€ ๋งŽ์•˜์Šต๋‹ˆ๋‹ค.
07:58
but how do you get over that?
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์ด๋Ÿฐ๊ฒƒ์„ ์–ด๋–ป๊ฒŒ ๊ทน๋ณต ํ• ์ˆ˜์žˆ์„๊นŒ์š”?
08:03
Because obviously it's making a comment about our culture right now:
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์™œ๋ƒํ•˜๋ฉด ์ด ์‚ฌ์ง„๋“ค์„ ์šฐ๋ฆฌ ์‹œ๋Œ€์— ์ค‘์š”ํ•œ ๋ฌธํ™”๋“ค์— ๋Œ€ํ•ด์„œ ๋ฌด์–ธ๊ฐ€๋ฅผ
08:06
that we can't tell what's real.
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๋‚˜ํƒ€๋‚ด๊ณ  ์žˆ์ง€๋งŒ ์ด๊ฒŒ ์ง„์งœ ์ธ์ง€ ์•„๋‹Œ์ง€ ํ™•์ธ์„ ํ• ์ˆ˜ ์—†๊ธฐ ๋•Œ๋ฌธ์ด์ง€์š”.
08:09
How do we know when we're looking at something whether it's real or not?
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์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ค ๊ฒƒ์„ ๋ณด๊ณ  ์žˆ์„ ๋•Œ, ๊ทธ๊ฒŒ ์ง„์งœ ์ธ์ง€ ์•„๋‹Œ์ง€, ์–ด๋–ป๊ฒŒ ์•Œ ์ˆ˜ ์žˆ์„๊นŒ์š”?
08:12
So, from my point of view, it's important to publish it,
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๊ทธ๋ž˜์„œ ์ด ์ฑ…์„ ๋ฐœํ–‰ํ•˜๋Š”๊ฒŒ ์ œ ์ƒ๊ฐ์œผ๋กœ๋Š” ์ค‘์š” ํ•˜๋‹ค๊ณ  ๋Š๊ผˆ์Šต๋‹ˆ๋‹ค.
08:18
but at the same time it does cause a confusion --
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ํ•˜์ง€๋งŒ ๋™์‹œ์— ์•„์ฃผ ๋ณต์žกํ•œ ๋ฌธ์ œ๋ฅผ ์œ ๋ฐœํ•˜๊ธฐ๋„ ํ–ˆ์ง€์š”.
08:21
intentional on my behalf,
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๊ณ ์˜ ์ ์ด์—ˆ๋˜ ์ œ ์ฑ…์ž„๋„ ์žˆ๊ฒ ์ง€๋งŒ
08:25
but problematic for any outlet that I'm working with.
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์ œ๊ฐ€ ๊ฐ™์ด ์ผํ•˜๊ณ  ์žˆ๋Š” ์กฐ์ง๋“ค์—๊ฒŒ๋Š” ๋ฌธ์ œ๊ฐ€ ๋˜์ง€์š”.
08:29
So a big disclaimer is put on everything that I do,
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๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ํ•˜๋Š”๊ฒƒ๋“ค ๋งˆ๋‹ค ๋ฒ•์ ์ธ ์„ฑ๋ช…์„œ๊ฐ€ ๋”ฐ๋ผ ๋ถ™์Šต๋‹ˆ๋‹ค.
08:33
and I made narratives about all the European or Brit celebrities
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๊ทธ๋ž˜์„œ ์ €๋Š” ์œ ๋Ÿฝ, ์˜๊ตญ์˜ ์œ ๋ช…์ธ์‚ฌ๋“ค์ด๋‚˜
08:38
and comments about our public figures.
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์—ฐ์˜ˆ์ธ๋“ค์— ๋Œ€ํ•ด์„œ ์ด์•ผ๊ธฐ ํ• ์ˆ˜ ์žˆ์ง€์š”.
08:44
You know, what does Tony Blair get up to in private with his fashion guru?
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ํ† ๋‹ˆ ๋ธ”๋ ˆ์–ด๊ฐ€ ๊ทธ์˜ ํŒจ์…˜ ์ฝ”ํ‹ฐ๋„ค์ดํ„ฐ์™€ ์‚ฌ์ ์œผ๋กœ ์–ด๋–ค์ผ์„ ํ•˜์‹œ๋Š”์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
08:55
And also dealing with the perceptions that are put about
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๋นˆ ๋ผ๋ด, ์‚ฌ๋‹ด ํ›„์„ธ์ธ ๋“ฑ์„ ๋‹ค๋ฃฐ ๋•Œ์—๋Š”
08:59
Bin Laden, Saddam Hussein, the links that were put about pre-Iraq war.
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์ด๋ผํฌ์ „์— ๊ด€๋ จ๋œ ์„ ์ž…๊ด€์— ๋Œ€ํ•ด์„œ๋„ ์ƒ๊ฐํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:05
And what is going to happen to the monarchy?
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๊ตฐ์ฃผ์— ๊ด€ํ•ด์„œ๋Š” ์–ด๋–ค ์ผ์ด ์ผ์–ด๋‚ ๊นŒ์š”?
09:12
Because obviously the British public,
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์™œ๋ƒํ•˜๋ฉด ์˜๊ตญ ์‚ฌ๋žŒ๋“ค์€ ๋‹น์—ฐํžˆ,
09:17
I think, would prefer William to Charles on the throne.
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์ œ ์ƒ๊ฐ์—๋Š”, ์ฐฐ์Šค ๋ณด๋‹ค๋Š” ์œŒ๋ฆฌ์—„์ด ์™•์„ ๊ณ„์Šน ๋ฐ›๋Š” ๊ฒƒ์„ ์›ํ•˜๋Š” ๊ฒƒ ๊ฐ™๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
09:22
And it's that wish, or that desire, that I suppose I'm dealing with in my work.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Ÿฐ ์š”๊ตฌ, ์š•๋ง๋“ฑ์ด ์ œ๊ฐ€ ์ž‘์—…์„ ํ•  ๋•Œ ๋Œ€ํ•˜๋ ค๋Š” ๊ฒƒ ๋“ค ์ž…๋‹ˆ๋‹ค.
09:27
I'm not really interested in the celebrity themselves.
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์ €๋Š” ์‚ฌ์‹ค ์—ฐ์˜ˆ์ธ๋“ค ๊ทธ ์ž์ฒด์—๋Š” ๋ณ„๋กœ ๊ด€์‹ฌ์ด ์—†์Šต๋‹ˆ๋‹ค.
09:29
I'm interested in the perception of the celebrity.
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๊ทธ๋“ค์— ๊ด€ํ•œ ์ธ์‹๋“ค์— ๋” ๊ด€์‹ฌ์ด ์žˆ์ง€์š”.
09:32
And with some look-alikes, they are so good
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์–ด๋–ค ๋Œ€์—ญ๋“ค์€ ๋„ˆ๋ฌด ๋‹ฎ๊ณ , ๋˜ ํ›Œ๋ฅญํ•ด์„œ
09:36
you don't know whether they're real or not.
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์ง„์งœ ์ธ์ง€ ๊ฐ€์งœ์ธ์ง€ ์ •๋ง ๊ตฌ๋ถ„์ด ์•ˆ๋  ๋•Œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
09:43
I did an advertising campaign for Schweppes, which is Coca-Cola,
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์ œ๊ฐ€ Schweppes(์ฃผ : ์ฝ”์นด์ฝœ๋ผ์‚ฌ์—์„œ ๋‚˜์˜ค๋Š” ํƒ„์‚ฐ์Œ๋ฃŒ) ๋ฅผ ์œ„ํ•œ ๊ด‘๊ณ  ์ž‘์—…์„ ํ•œ์ ์ด ์žˆ์—ˆ๋Š”๋ฐ์š”,
09:47
and so that was very interesting in terms of the legalities.
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์žฌ๋ฏธ์žˆ๋˜ ๊ฒƒ์€ ๋ฒ•์ ์ธ ๋ฌธ์ œ ์˜€์Šต๋‹ˆ๋‹ค.
09:52
It's highly commercial.
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์™œ๋‚˜๋ฉด ์ด ๊ด‘๊ณ ๋“ค์€ ์•„์ฃผ ์ƒ์—…์ ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
09:56
But it was a difficulty for me -- because this is my artwork;
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์ด๊ฒƒ๋“ค์ด ์ œ๊ฒŒ ์–ด๋ ค์› ๋˜ ์ด์œ ๋Š” ์ œ ์ž‘ํ’ˆ์„ ์‚ฌ์šฉํ•ด์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
09:58
should I do advertising? -- at the time.
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๊ทธ๋•Œ ๋‹น์‹œ์— ๊ผญ ์ œ๊ฐ€ ๊ด‘๊ณ ๋ฅผ ํ–ˆ์—ˆ์–ด์•ผ ํ•˜๋‚˜ ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
10:04
So I made sure the work was not compromised in any way
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๊ทธ๋ž˜์„œ ์ž‘ํ’ˆ๋“ค์ด ์™œ๊ณก๋˜์ง€ ์•Š๋„๋ก ํ™•์‹คํžˆ ํ•ด๋‘์—ˆ์ง€์š”.
10:07
and that the integrity of the work remained the same.
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์ €์˜ ์ž‘ํ’ˆ์˜ ๋ช…์˜ˆ๊ฐ€ ์ง€์ผœ์ง€๊ฒŒ ํ•˜๋ฉด์„œ์š”.
10:10
But the meanings changed in the sense that with the logo on,
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๋กœ๊ณ ๋ฅผ ๋„ฃ์œผ๋‹ˆ ์ž‘ํ’ˆ์˜ ์˜๋ฏธ๊ฐ€ ๋ฐ”๋€Œ์—ˆ์Šต๋‹ˆ๋‹ค.
10:14
you're closing all the lines of interpretation down to selling a product
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๋‹ค๋ฅธ ์–ด๋–ค ๊ด€์ ๋“ค๋„ ๋กœ๊ณ ๊ฐ€ ์žˆ์œผ๋‹ˆ ์ƒํ’ˆ์„ ํŒŒ๋Š” ๊ฒƒ์˜ ๋ชฉ์ ์œผ๋กœ ๋งž์ถ”์–ด ์กŒ์ง€์š”.
10:20
and that's all you're doing.
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์ž‘์—…์„ ๊ณ„์†ํ•œ ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
10:22
When you take the logo off, you're opening up the interpretations
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๋กœ๊ณ ๋ฅผ ๋นผ๋ฉด, ๋‹ค์‹œ ์—ฌ๋Ÿฌ๊ฐ€์ง€์˜ ๊ด€์ ๋“ค์˜ ๋ฌธ์„ ์—ด์–ด ๋†“๊ฒŒ ๋˜์ง€์š”.
10:28
and making the work inconclusive,
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์ด๋ ‡๊ฒŒ ๋˜๋ฉด ์ž‘ํ’ˆ์˜ ์˜๋ฏธ๊ฐ€ ํฌ๋ฏธํ•ด์ง‘๋‹ˆ๋‹ค.
10:33
opposed to conclusive when you are advertising.
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๊ด‘๊ณ ๋ฅผ ํ•  ๋•Œ๋Š” ๋‹จ์ • ์ง“๋Š” ๊ฒƒ์˜ ๋ฐ˜๋Œ€๊ฐ€ ๋˜์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
10:37
This image is quite interesting, actually,
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์ด ์‚ฌ์ง„์€ ์ฐธ ํฅ๋ฏธ๋กœ์šด๋ฐ์š”,
10:40
because I think we made it three years ago.
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ํ•œ 3๋…„ ์ •๋„ ์ „์— ๋งŒ๋“  ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
10:42
And it's Camilla in her wedding dress, which, again,
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์›จ๋”ฉ ๋“œ๋ ˆ์Šค๋ฅผ ์ž…์€ ์นด๋ฐ€๋ผ ์ž…๋‹ˆ๋‹ค.
10:47
nearly got re-used now, recently prior to her wedding.
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๊ทธ๋…€์˜ ๊ฒฐํ˜ผ์‹ ์ „์— ๋‹ค์‹œ ์‚ฌ์šฉ ๋˜์—ˆ์ง€์š”.
10:53
Tony Blair and Cherie. And again, the legalities -- we had to be very careful.
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ํ† ๋‹ˆ ๋ธ”๋ ˆ์–ด์™€ ์…ฐ๋ฆฌ ์ž…๋‹ˆ๋‹ค. ๋˜ ๋‹ค์‹œ ๋ฒ•์ ์ธ ๋ฌธ์ œ ๋•Œ๋ฌธ์— ์กฐ์‹ฌํ–ˆ์–ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
10:56
It's obviously a very big commercial company, and so this little,
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์•„์ฃผ ํฐ ํšŒ์‚ฌ์˜ ์ƒ์—… ๊ด‘๊ณ ์˜€๊ธฐ ๋•Œ๋ฌธ์— ์šฐ๋ฆฌ๋Š” ์ด๋ ‡๊ฒŒ ์ž‘๊ฒŒ
11:01
"Shh -- it's not really them,"
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'์‰ฟ, ์ด๊ฒŒ ์ง„์งœ๊ฐ€ ์•„๋‹Œ๊ฒƒ์€ ์•„์‹œ์ง€์š”' ๋ผ๊ณ 
11:05
was put on the side of the imagery.
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์‚ฌ์ง„ ํ•œ ์ชฝ์— ๋„ฃ์—ˆ์Šต๋‹ˆ๋‹ค.
11:09
And Margaret Thatcher visiting Jeffery Archer in jail.
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์ด๊ฒƒ์€ ๋งˆ๊ฑฐ๋ฆฟ ๋ฐ์ณ๊ฐ€ ๊ฐ์˜ฅ์— ์žˆ๋Š” ์ œํ”„๋ฆฌ ์•„์ณ๋ฅผ ๋ฐฉ๋ฌธํ•œ ์‚ฌ์ง„์ž…๋‹ˆ๋‹ค.
11:12
I then was asked by Selfridges to do a series of windows for them,
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๊ทธํ›„ ์ €๋Š” Selfridges(์ฃผ: ์˜๊ตญ์˜ ๊ณ ๊ธ‰ ๋ฐฑํ™”์  ์ฒด์ธ)๋กœ๋ถ€ํ„ฐ ๋ช‡ ๊ฐœ์˜ ์ž‘ํ’ˆ ์‹œ๋ฆฌ์ฆˆ ๋ถ€ํƒ์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
11:16
so I built a sauna bath in one of their windows and created little scenes --
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๊ทธ๋ž˜์„œ ์ €๋Š” ์œˆ๋„์šฐ ์•ˆ์— ์‚ฌ์šฐ๋‚˜ ๋ฅผ ์„ค์น˜ ํ•ด๋†“๊ณ , ์ด๋Ÿฐ
11:24
live scenes with look-alikes inside the windows,
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์ž‘์€ ์”ฌ์„ ๋งŒ๋“ค์–ด ๋ƒˆ์Šต๋‹ˆ๋‹ค- ๋Œ€์—ญ๋“ค์ด ๋ผ์ด๋ธŒ๋กœ ์—ฐ๊ธฐํ•˜๋Š” ์ž‘ํ’ˆ์ด์—ˆ์ง€์š”.
11:27
and the windows were all steamed up.
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๊ทธ๋ฆฌ๊ณ  ์ฐฝ๋ฌธ๋“ค์— ๊น€์„ ์„œ๋ฆฌ๊ฒŒ ํ•ด๋†“์•˜์Šต๋‹ˆ๋‹ค.
11:29
So, it's Tony Blair reading and practicing his speech;
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์ด๊ฒƒ์€ ํ† ๋‹ˆ ๋ธ”๋ ˆ์–ด๊ฐ€ ์ž์‹ ์˜ ์—ฐ์„ค์„ ์ฝ๊ณ  ์—ฐ์Šต ํ•˜๋Š” ์žฅ๋ฉด ์ž…๋‹ˆ๋‹ค.
11:32
I've got them doing yoga inside there with Carole Caplin;
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์บ๋กค ์นดํ”Œ๋ฆฐ๊ณผ ๊ฐ™์ด ์•ˆ์—์„œ ์š”๊ฐ€๋ฅผ ํ•˜๊ฒŒ๋„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
11:36
Sven making out with Ulrika Jonsson, who he was having an affair with at that time.
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์Šค๋ฒค ๊ณผ ์šธ๋ฆฌ์นด ์กด์Šจ์ด ํ•จ๊ป˜ ์žˆ๋Š” ์žฅ๋ฉด ์ž…๋‹ˆ๋‹ค- ์ด ๋‹น์‹œ ๋ฐ”๋žŒ์„ ํ”ผ์šฐ๊ณ  ์žˆ์—ˆ๋‹ค์ง€์š”.
11:39
This was a huge success for them
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์ด๊ฒƒ์€ ๊ฝค ์„ฑ๊ณต์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
11:42
because the imagery got shown in the press the day after
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๊ทธ ๋‹ค์Œ๋‚  ๋ชจ๋“  ์–ธ๋ก - ํ•˜๋‚˜๋„ ๋น ์ง์—†์ด
11:46
in every single newspaper, broadsheets and tabloids.
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์‹ ๋ฌธ, ์ง€๋ฉด, ํƒ€๋ธ”๋กœ์ด๋“œ ๋“ฑ์— ๋ณด๋„๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:50
It was a bit of a road stopper, which was problematic
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์‚ฌ๋žŒ๋“ค์ด ์ง€๋‚˜๊ฐ€๋‹ค๊ฐ€ ๋ชจ๋‘ ์„œ์„œ ์ณ๋‹ค๋ณด๋Š”๊ฒŒ ๋ฌธ์ œ๊ฐ€ ์กฐ๊ธˆ ๋˜๊ธฐ๋Š” ํ–ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
11:54
because the police kept on trying to clear away the crowds,
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์™œ๋ƒ๋ฉด ๊ณ„์† ๊ฒฝ์ฐฐ๋“ค์ด ์‚ฌ๋žŒ๋“ค์„ ํ•ด์‚ฐ ์‹œ์ผฐ์–ด์•ผ ํ–ˆ๊ฑฐ๋“ ์š”.
11:57
but huge fun -- it was great for me to do a performance.
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ํ•˜์ง€๋งŒ ์•„์ฃผ ์žฌ๋ฏธ์žˆ๋Š” ์ž‘์—…์ด์—ˆ์Šต๋‹ˆ๋‹ค.
12:02
Also, people were taking photographs of this,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์€ ์ด ์žฅ๋ฉด์„ ์‚ฌ์ง„์œผ๋กœ ๋‚จ๊ธฐ์—ˆ์Šต๋‹ˆ๋‹ค.
12:06
so it was being texted around the world extremely quickly, all this imagery.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์‚ฌ์ง„๋“ค์€ ๋ฌธ์ž๋กœ, ์ „ ์„ธ๊ณ„๋กœ ์•„์ฃผ ๋น ๋ฅด๊ฒŒ ํผ์ ธ๋‚˜๊ฐ”์Šต๋‹ˆ๋‹ค.
12:12
And the press were interviewing, and I was signing my book. (Laughter).
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์–ธ๋ก ์‚ฌ๋“ค์˜ ์ธํ„ฐ๋ทฐ๊ฐ€ ์ด์–ด์กŒ๊ณ , ์ €๋Š” ์ œ ์ฑ…์— ์‹ธ์ธ์„ ํ•˜๊ณ  ์žˆ์—ˆ์ง€์š”. (์›ƒ์Œ)
12:21
Further imagery. I'm making a new book now with Taschen
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์ด๊ฒƒ์€ Taschen ๊ณผ ํ•จ๊ป˜ ์ž‘์—…ํ•˜๊ณ  ์žˆ๋Š” ์ƒˆ ์ฑ…์ž…๋‹ˆ๋‹ค.
12:24
that I'm working on really for a sort of global market --
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๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“์„ ์œ„ํ•ด์„œ ์ž‘์—…์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:28
my previous book was only for the U.K. market --
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์ „์—๋Š” ์˜๊ตญ ๋‚ด์˜ ์‹œ์žฅ์„ ํƒ€์ผ“์œผ๋กœ ํ–ˆ์—ˆ์ง€์š”.
12:31
that I suppose it could be called humorous.
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์–ด์ฉŒ๋ฉด ์œ ๋จธ๋Ÿฌ์Šคํ•˜๋‹ค๊ณ  ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
12:35
I suppose I come from a sort of non-humorous background
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์ €๋Š” ์œ ๋จธ๋Ÿฌ์Šคํ•˜์ง€ ์•Š์€ ๋ฐฐ๊ฒฝ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š”๋ฐ,
12:37
with serious intent,
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์ง„์ง€ํ•œ ์˜๋„๋ฅผ ๊ฐ€์ง€๊ณ  ๋ง์ด์ฃ .
12:40
and then suddenly my work is funny.
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๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ๊ฐ‘์ž๊ธฐ ์ œ ์ž‘ํ’ˆ์ด ์šฐ์Šค์›Œ์ง€๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
12:45
And I think it doesn't really matter that my work is considered humorous, in a way;
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ํ•˜์ง€๋งŒ ์ง€๊ธˆ ์ƒ๊ฐํ•ด ๋ณด๋ฉด, ์‚ฌ์‹ค ์œ ๋จธ๋Ÿฌ์Šค ํ•˜๊ฑด ์•ˆํ•˜๊ฑด - ๊ทธ๊ฒƒ์€ ๊ทธ๋ ‡๊ฒŒ ์ค‘์š”ํ•œ ๊ฒƒ ๊ฐ™์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
12:51
I think it's a way in for me to deal with the importance of imagery
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์ œ๊ฐ€ ์–ด๋– ํ•œ ์ค‘์š”ํ•œ ์ด๋ฏธ์ง€๋ฅผ ๋Œ€ํ•˜๋Š” ํ•œ๊ฐ€์ง€ ๋ฐฉ๋ฒ•์ธ๊ฒƒ ๊ฐ™๊ธฐ๋„ ํ•˜๋„ค์š”.
12:56
and how we read all our information through imagery.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ์ด๋ฏธ์ง€๋ฅผ ํ†ตํ•ด์„œ ์ •๋ณด๋ฅผ ์–ป์„์ˆ˜ ์žˆ๋Š” ์ง€๋„์š”.
12:59
It's an extremely fast way of getting information.
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์•„์ฃผ ๋น ๋ฅด๊ฒŒ ์ •๋ณด๋ฅผ ์–ป๋Š” ๋ฐฉ๋ฒ•์ด๊ธฐ๋„ ํ•˜์ง€์š”.
13:04
It's extremely difficult if it's constructed correctly,
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์‚ฌ์‹ค ์•„์ฃผ ์ œ๋Œ€๋กœ ๋งŒ๋“ค๋ ค๋ฉด ์ด๊ฑด ๋งค์šฐ ์–ด๋ ค์šด ์ž‘์—…์ž…๋‹ˆ๋‹ค.
13:07
and there are techniques of constructing iconic imagery.
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๊ทธ๋ฆฌ๊ณ  ์ดˆ์ƒํ™” ๊ฐ™์€ ์ด๋ฏธ์ง€๋ฅผ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด์„œ ๊ธฐ์ˆ ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.
13:11
This image, for example, is sort of spot-on
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์˜ˆ๋ฅผ ๋“ค์–ด ์ด๋Ÿฐ ์ด๋ฏธ์ง€๋Š” - ๋”ฑ ๊ทธ๋Ÿฐ ๊ฒฝ์šฐ ์ธ๋ฐ์š”,
13:13
because it exactly sums up what Elton may be doing in private,
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์™œ๋ƒ๋ฉด ์ด๊ฒƒ์€ Elton ์ด ์‚ฌ์ ์œผ๋กœ ๋ญ˜ ํ• ์ง€ ํ•จ์ถ•ํ•ด์„œ ๋ณด์—ฌ์ฃผ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
13:18
and also what might be happening with Saddam Hussein, and George Bush
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์‚ฌ๋‹ด ํ›„์„ธ์ธ๊ณผ ์กฐ์ง€ ๋ถ€์‹œ์— ๊ฒฝ์šฐ๋„ ๊ทธ๋ ‡๊ณ ์š”.
13:25
reading the Koran upside-down.
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์ฝ”๋ž€์„ ๊ฑฐ๊พธ๋กœ ์ฝ๊ณ  ์žˆ๋„ค์š”.
13:30
For example, George Bush target practice --
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์˜ˆ๋ฅธ ๋“ค์–ด์„œ, ์กฐ์ง€ ๋ถ€์‹œ๊ฐ€ ์‚ฌ๊ฒฉ ์—ฐ์Šต์„ ํ•˜๊ณ  ์žˆ๋Š”๋ฐ
13:33
shooting at Bin Laden and Michael Moore.
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๋นˆ ๋ผ๋ด๊ณผ ๋งˆ์ดํด ๋ฌด์–ด๋ฅผ ์กฐ์ค€ํ•˜๊ณ  ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
13:35
And then you change the photograph he's shooting at,
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๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ์กฐ์ค€๋Œ€์— ์žˆ๋Š” ์‚ฌ์ง„์„ ๋ฐ”๊พธ๋ฉด
13:38
and it suddenly becomes rather grim and maybe less accessible. (Laughter).
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๊ฐ‘์ž๊ธฐ ์ด์ƒํ•ด ์ง€๊ณ , ์กฐ๊ธˆ ๋” ๋‹ค๊ฐ€๊ฐ€๊ธฐ ์–ด๋ ค์›Œ ์ง€์ง€์š”. (์›ƒ์Œ)
13:42
Tony Blair being used as a mounting block,
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ํ† ๋‹ˆ ๋ธ”๋ ˆ์–ด๊ฐ€ ๋””๋”ค๋Œ์ด ๋˜์—ˆ๋„ค์š”
13:47
and Rumsfeld and Bush laughing with some Abu Ghraib photos behind,
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๋Ÿผ์ŠคํŽ ๋“œ์™€ ๋ถ€์‹œ๊ฐ€ ์•„๋ถ€ ๊ฐ€๋ฆฝ(์ฃผ: ์ด๋ผํฌ์— ์œ„์น˜ํ•œ ํฌ๋กœ ์ˆ˜์šฉ์†Œ)์˜ ์‚ฌ์ง„์„ ๋ณด๊ณ  ์›ƒ๊ณ  ์žˆ๋„ค์š”.
13:51
and the seriousness, or the intellect, of Bush.
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๋ถ€์‹œ์˜ ์ง„์ง€ํ•˜๊ณ  ํ˜น์€ ์ง„์ง€ํ•œ ๋ชจ์Šต ์ด๋„ค์š”.
13:56
And also, commenting on the behind the scenes --
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๋น„ํ•˜์ธ๋“œ ์”ฌ์— ๊ด€ํ•ด์„œ ์ด์•ผ๊ธฐ ํ•˜์ž๋ฉด
14:00
well, as we know now -- what goes on in prisons.
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์šฐ๋ฆฌ๊ฐ€ ๋‹ค ์•Œ๋‹ค์‹œํ”ผ ๊ฐ์˜ฅ์—์„œ๋Š” ์–ด๋–ค์ผ์ด ๋ฒŒ์–ด์งˆ๊นŒ ํ•˜๋Š”๊ฒƒ ์ž…๋‹ˆ๋‹ค.
14:04
And in fact, George Bush and Tony Blair
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์กฐ์ง€ ๋ถ€์‹œ์™€ ํ† ๋‹ˆ ๋ธ”๋ ˆ์–ด๊ฐ€
14:07
are having great fun during all of this.
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์•„์ฃผ ์žฌ๋ฏธ๋ฅผ ๋ณด๊ณ  ์žˆ๋„ค์š”.
14:11
And really commenting, you know,
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์ •๋ง ์ฝ”๋ฉ˜ํŠธ๋ฅผ ํ•˜์ž๋ฉด,
14:14
based on the perception we have of the celebrities.
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์—ฐ์˜ˆ์ธ์— ๊ด€ํ•œ ์šฐ๋ฆฌ๋“ค์˜ ์ธ์‹์„ ํ† ๋Œ€๋กœ ํ•ด์„œ
14:17
What Jack Nicholson might be up to in his celebrity life,
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์žญ ๋‹ˆ์ฝœ์Šจ์ด ์–ด๋–ค ์—ฐ์˜ˆ์ธ์˜ ์‚ถ์„ ์‚ฌ๋Š”์ง€ ์ƒ๊ฐํ•ด ๋ณผ์ˆ˜ ์žˆ์ง€์š”.
14:21
and the fact that he tried to ... he had a bit of road rage
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๊ทธ๊ฐ€ ๋„๋กœ์—์„œ ๋ฌธ์ œ๋ฅผ ์ผ์œผ์ผฐ๋˜ ์ ๋„ ์žˆ๊ณ ์š”,
14:23
and golf-clubbed a driver the other day.
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๊ณจํ”„ ํด๋Ÿฝ์œผ๋กœ ์šด์ „์ˆ˜๋ฅผ ๋•Œ๋ฆฌ๋ ค๋Š” ์ ๋„ ์žˆ์—ˆ์ง€์š”.
14:29
I mean, it's extremely difficult to find these look-alikes,
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์‚ฌ์‹ค ์ •๋ง ๋˜‘๊ฐ™์€ ๋Œ€์—ญ์„ ์ฐพ๋Š”๊ฒƒ์€ ๋งค์šฐ ์–ด๋ ต์Šต๋‹ˆ๋‹ค.
14:32
so I'm constantly going up to people in the street
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๊ทธ๋ž˜์„œ ์ €๋Š” ๊ธธ๊ฑฐ๋ฆฌ์— ์ง€๋‚˜๋‹ค๋‹๋•Œ๋งˆ๋‹ค
14:34
and trying to ask people to come
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์‚ฌ๋žŒ๋“คํ•œํ…Œ ์ €์˜ ์˜ํ™”๋‚˜ ์‚ฌ์ง„์— ๋Œ€์—ญ์—
14:42
and be in one of my photographs or films.
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๋˜์–ด์ค„์ˆ˜ ์žˆ๋Š”์ง€ ๋ฌผ์–ด๋ณด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.
14:45
And sometimes asking the real celebrity,
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๊ทธ๋ฆฌ๊ณ  ์ง„์งœ ๊ทธ ์—ฐ์˜ˆ์ธ์ธ๋ฐ
14:47
mistaking them for someone who just looks like the real person,
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๊ทธ ์‚ฌ๋žŒ์˜ ๋‹ฎ์€๊ผด์ธ์ค„ ์•Œ๊ณ  ๋ฌผ์–ด๋ณด๋Š”
14:50
which is highly embarrassing. (Laughter).
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์ฐฝํ”ผํ•œ ์ผ์„ ํ•˜๊ธฐ๋„ ํ•˜์ง€์š” (์›ƒ์Œ)
14:53
I've also been working with The Guardian on a topical basis --
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์ €๋Š” ๊ฐ€๋””์–ธ ์ง€์™€ ํ•จ๊ป˜ ํ•œ ํ† ํ”ฝ์„ ๊ฐ€์ง€๊ณ 
14:56
a page a week in their newspaper --
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์‹ ๋ฌธ์— ํ•œ์ฃผ์— ํ•œ ํŽ˜์ด์ง€์”ฉ ์ž‘์—…์„ ๋‚ด๋ณด๋‚ด๋Š” ์ผ์„ ํ•จ๊ป˜ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
15:00
which has been very interesting, working topically.
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ํ•œ ํ† ํ”ฝ์„ ์ •ํ•ด์„œ ํ•œ๋‹ค๋Š”๊ฒŒ ๋งค์šฐ ํฅ๋ฏธ ๋กญ์ง€์š”.
15:02
So, Jamie Oliver and school dinners;
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์ œ์ด๋ฏธ ์˜ฌ๋ฆฌ๋ฒ„์™€ ํ•™๊ต ์ €๋… ์‹์‚ฌ ์‹œ๊ฐ„์ž…๋‹ˆ๋‹ค.
15:06
Bush and Blair having difficulty getting alongside Muslim culture;
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๋ถ€์‹œ์™€ ๋ธ”๋ ˆ์–ด๊ฐ€ ๋ฌด์Šฌ๋ฆผ ๋ฌธํ™”์— ์ ์‘ ํ•˜๊ธฐ ์–ด๋ ค์›Œ ํ•˜๋Š” ๋ชจ์Šต ์ž…๋‹ˆ๋‹ค.
15:09
the whole of the hunting issue,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋ƒฅ์— ๊ด€ํ•œ ๋ชจ๋“  ๊ฒƒ๋“ค,
15:12
and the royal family refusing to stop hunting;
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๊ทธ๋ฆฌ๊ณ  ์™•์กฑ ๋“ค์˜ ์‚ฌ๋ƒฅ ์ค‘์ง€์— ๋Œ€ํ•œ ๊ฑฐ๋ถ€ ๋ฐ˜์‘ ๋“ฑ.
15:16
and the tsunami issues; and obviously Harry;
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๊ทธ๋ฆฌ๊ณ  ์“ฐ๋‚˜๋ฏธ์— ๊ด€ํ•œ ์ด์Šˆ ์ž…๋‹ˆ๋‹ค. ๋‹น์—ฐํžˆ ํ•ด๋ฆฌ๊ฐ€ ๋“ค์–ด์žˆ์ง€์š”.
15:21
Blair's views on Gordon Brown, which I find very interesting;
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๊ณ ๋“  ๋ธŒ๋ผ์šด์— ๊ด€ํ•œ ๋ธ”๋ ˆ์–ด์˜ ๊ด€์  ์ž…๋‹ˆ๋‹ค. ํฅ๋ฏธ๋กญ์ง€์š”.
15:25
Condi and Bush.
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์ฝ˜๋””์™€ ๋ถ€์‹œ ์ž…๋‹ˆ๋‹ค.
15:30
This image I've decided to show having a reservation about it.
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์ด ์‚ฌ์ง„์€ ์ œ๊ฐ€ ๊ผญ ๋ณด์—ฌ ๋“œ๋ฆฌ๋ ค๊ณ  ํ–ˆ๋˜ ์ž‘ํ’ˆ์ž…๋‹ˆ๋‹ค.
15:33
I made it a year ago. And just how meanings change,
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1๋…„์ „์— ๋งŒ๋“  ๊ฒƒ ์ธ๋ฐ์š”, ์–ผ๋งˆ๋‚˜ ์˜๋ฏธ๊ฐ€ ๋ฐ”๋€Œ๊ณ ,
15:41
and there were a terrible thing that has happened,
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์•ˆ์ข‹์€ ์ผ๋“ค์ด ๊ทธ๋™์•ˆ ์ผ์–ด๋‚ฌ๋Š”์ง€์š”.
15:44
but the fear is lurking around in our minds prior to that.
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์ œ๊ฐ€ ๋‘๋ ค์›Œ ํ•˜๋Š” ๊ฒƒ์€ ๊ทธ ์ผ๋“ค ์ „์— ์ €ํฌ๊ฐ€ ๋Š๋ผ๋Š” ๊ฒƒ ๋“ค์ž…๋‹ˆ๋‹ค.
15:47
That's why this image was made one year ago,
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๊ทธ๋ž˜์„œ ์ด ์‚ฌ์ง„์€ 1๋…„ ์ „์— ๋งŒ๋“ค์–ด ์กŒ๋Š”๋ฐ
15:50
and what it means today.
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์ง€๊ธˆ์€ ๋‹ค๋ฅด๊ฒŒ ํ•ด์„์ด ๋˜๋Š” ๊ฒƒ ์ž…๋‹ˆ๋‹ค.
15:55
So, I'll leave you with these clips to have a look. (Music)
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์ด ํด๋ฆฝ๋“ค์„ ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด์‹ค์ˆ˜ ์žˆ๋„๋ก ๋‚จ๊ฒจ ๋†“๊ณ  ๊ฐ€๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
17:30
Chris Anderson: Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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