3 ways to be a better ally in the workplace | Melinda Epler

236,940 views ・ 2018-10-25

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Mira Lenžer Newbould Recezent: Sanda L
00:12
In 2013, I was an executive at an international engineering firm
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2013. bila sam rukovoditelj međunarodne inženjerske kompanije
00:16
in San Francisco.
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u San Franciscu.
00:18
It was my dream job.
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Bio je to moj posao iz snova.
00:19
A culmination of all the skills that I've acquired over the years:
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Vrhunac svih sposobnosti koje sam godinama stjecala:
00:23
storytelling, social impact, behavior change.
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pripovijedanje, društveni utjecaj, promjena ponašanja.
00:26
I was the head of marketing and culture
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Bila sam voditelj marketinga i kulture
00:28
and I worked with the nation's largest health care systems,
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i surađivala s najvećim nacionalnim sustavom zdravstvene skrbi,
00:31
using technology and culture change
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koristeći tehnologiju i promjenu mentaliteta
00:33
to radically reduce their energy and water use
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za radikalno smanjenje njihove potrošnje energije i vode
00:36
and to improve their social impact.
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i poboljšanja društvenog učinka.
00:38
I was creating real change in the world.
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Pridonosila sam promjenama u svijetu.
00:41
And it was the worst professional experience of my life.
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Bilo je to ujedno i najgore profesionalno iskustvo u mom životu.
00:48
I hit the glass ceiling hard.
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Snažno sam udarila o stakleni strop.
00:50
It hurt like hell.
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Vraški je boljelo.
00:54
While there were bigger issues,
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Bilo je i ozbiljnih problema,
00:55
most of what happened were little behaviors and patterns
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ali većinom se radilo o sitnim modusima ponašanja
00:59
that slowly chipped away at my ability to do my work well.
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koji su polako razdirali moju sposobnost kvalitetnog rada.
01:03
They ate away at my confidence, my leadership, my capacity to innovate.
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Izjedali su moje samopouzdanje, moje vodstvo i sposobnost inovacije.
01:08
For example, my first presentation at the company.
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Primjerice, moje prvo izlaganje u tvrtci.
01:11
I walk up to the front of the room
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Izišla sam pred njih
01:13
to give a presentation on the strategy that I believe is right for the company.
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kako bih izložila strategiju koju sam smatrala dobitnom za tvrtku.
01:17
The one they hired me to create.
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Za čiju su me izradu i unajmili.
01:18
And I look around the room at my fellow executives.
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I pogledam redom svoje kolege u sobi.
01:21
And I watch as they pick up their cell phones
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Vidim ih kako podižu svoje mobitele
01:23
and look down at their laptops.
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i gledaju u svoje laptope.
01:26
They're not paying attention.
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Ne obraćaju pažnju.
01:28
As soon as I start to speak, the interruptions begin
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Čim sam započela izlaganje, krenuli su me prekidati
01:30
and people talk over me again and again and again.
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i stalno su govorili istovremeno, prekidajući me uvijek iznova.
01:34
Some of my ideas are flat out dismissed
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Neke su od mojih ideja odmah odbacili,
01:38
and then brought up by somebody else and championed.
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da bi ih zatim netko drugi predložio i dobio za njih priznanje.
01:43
I was the only woman in that room.
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Bila sam jedina žena u sobi.
01:46
And I could have used an ally.
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Dobro bi mi bio došao saveznik.
01:48
Little behaviors and pattern like this, every day, again and again,
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Sitni obrasci ponašanja poput ovog, svakoga dana, uvijek iznova,
01:52
they wear you down.
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polako vas izmuče.
01:54
Pretty soon, my energy was absolutely tapped.
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Uskoro je moja energija bila potpuno suzbijena.
01:58
At a real low point, I read an article
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Pri izmaku snage, pročitala sam članak
02:00
about toxic workplace culture and microaggressions.
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o kulturi toksične radne sredine i mikroagresijama.
02:03
Microaggressions -- everyday slights, insults,
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Mikroagresije -- svakodnevna poniženja, uvrede,
02:07
negative verbal and nonverbal communication,
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negativna verbalna i neverbalna komunikacija,
02:09
whether intentional or not,
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bila ona namjerna ili ne,
02:11
that impede your ability to do your work well.
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koja onemogućuje da dobro obavljate svoj posao.
02:14
That sounded familiar.
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Zvučilo je poznato.
02:16
I started to realize that I wasn't failing.
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Počela sam shvaćati da nisam ja ta koja je podbacila.
02:20
The culture around me was failing me.
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Podbacila je kultura oko mene.
02:23
And I wasn't alone.
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I nisam bila jedina.
02:25
Behaviors and patterns like this
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Takvi obrasci i ponašanja
02:27
every day affect underrepresented people of all backgrounds in the workplace.
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na poslu svakodnevno pogađaju nedovoljno zastupljene ljude iz različitih sredina.
02:31
And that has a real impact
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A to ima stvarni učinak
02:34
on our colleagues, on our companies
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na naše kolege, naše tvrtke
02:37
and our collective capacity to innovate.
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i na našu kolektivnu sposobnost inovacija.
02:41
So, in the tech industry, we want quick solutions.
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Znamo da u industriji tehnologije želimo brza rješenja.
02:44
But there is no magic wand for correcting diversity and inclusion.
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No, nema čarobnog štapića za ispravljanje problema različitosti i uključenosti.
02:49
Change happens one person at a time,
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Promjena nastupa postupno, nakon svake osobe,
02:51
one act at a time, one word at a time.
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svakog čina i svake riječi.
02:55
We make a mistake when we see diversity and inclusion
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Griješimo kada problem različitosti i uključenosti
02:58
as that side project over there the diversity people are working on,
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doživljavamo kao neki zasebni projekt na kojem rade ljudi zaduženi za to,
03:02
rather than this work inside all of us that we need to do together.
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a ne kao nešto na čemu svatko od nas, i svi zajedno, moramo poraditi.
03:07
And that work begins
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A to počinje
03:09
with unlearning what we know about success and opportunity.
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tako da odbacimo sve što znamo o uspjehu i dobrim prilikama.
03:13
We've been told our whole lives
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Cijeli nas život uče
03:15
that if we work hard, that hard work pays off,
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da, ako naporno radimo, taj rad će se isplatiti.
03:17
we'd get what we deserve, we'd live our dream.
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Dobit ćemo što nam pripada, ostvariti svoj san.
03:21
But that isn't true for everyone.
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No, to ne vrijedi za svakoga.
03:23
Some people have to work 10 times as hard
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Neki ljudi moraju raditi 10 puta više
03:25
to get to the same place
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da stignu do istog mjesta,
03:27
due to many barriers put in front of them by society.
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zbog brojnih prepreka koje im nameće društvo.
03:30
Your gender, your race, your ethnicity,
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Spolna, rasna, etnička pripadnost,
03:32
your religion, your disability, your sexual orientation,
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vjeroispovijest, invaliditet, seksualna opredijeljenost,
03:36
your class, your geography,
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stalež, geografsko podrijetlo,
03:38
all of these can give you more of fewer opportunities for success.
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sve vam to može dati više ili manje prilika za uspjeh.
03:42
And that's where allyship comes in.
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I tu stupa na scenu savezništvo.
03:44
Allyship is about understanding that imbalance in opportunity
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Savezništvo znači da uočavamo tu neravnotežu u mogućnostima
03:48
and working to correct it.
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i trudimo se ispraviti je.
03:50
Allyship is really seeing the person next to us.
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To znači da doista vidimo osobu pored sebe.
03:53
And the person missing, who should be standing next to us.
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I osobu koje nema, a koja bi trebala tu biti.
03:57
And first, just knowing what they're going through.
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I prije svega, treba razumjeti što ona proživljava.
04:00
And then, helping them succeed and thrive with us.
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A zatim joj pomoći da uspije i napreduje zajedno s nama.
04:05
When we work together to develop more diverse and inclusive teams,
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Kada radimo zajedno na razvoju različitijih i integriranijih timova,
04:08
data shows we will be more innovative, more productive and more profitable.
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podaci pokazuju da smo inovativniji, produktivniji i profitabilniji.
04:13
So, who is an ally?
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Dakle, tko je saveznik?
04:15
All of us.
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Svi mi.
04:16
We can all be allies for each other.
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Svi međusobno možemo biti saveznici.
04:17
As a white, cisgendered woman in the United States,
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Kao bjeloputa, cisrodna žena u SAD-u,
04:20
there are many ways I'm very privileged.
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u mnogočemu sam povlaštena.
04:22
And some ways I'm not.
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A u nečemu i nisam.
04:24
And I work hard every day
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I svaki se dan trudim
04:25
to be an ally for people with less privilege than me.
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biti saveznik ljudima u manje povlaštenom položaju.
04:28
And I still need allies, too.
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A i ja trebam saveznike.
04:32
In the tech industry, like in many industries,
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U tehnološkoj industriji, kao i u drugim industrijama,
04:35
there are many people who are underrepresented,
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mnogo je nedovoljno zastupljenih ljudi,
04:37
or face barriers and discrimination.
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suočenih s preprekama ili diskriminacijom.
04:40
Women, people who are nonbinary --
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Žene, transrodne osobe --
04:42
so people who don't necessarily identify as man or woman --
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tj. osobe koje se ne poistovjećuju ni s muškarcima ni sa ženama --
04:45
racial and ethnic minorities,
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rasne i etničke manjine,
04:47
LGBTQIA, people with disabilities, veterans,
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LGBTQIA, osobe s invaliditetom, veterani,
04:50
anybody over age 35.
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svi stariji od 35 godina.
04:52
(Laughter)
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(Smijeh)
04:57
We have a major bias toward youth in the tech industry.
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U tehnološkoj industriji postoji velika pristranost oko mladih ljudi.
05:00
And many others.
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I oko brojnih drugih.
05:01
There is always someone with less privilege than you.
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Uvijek postoji netko tko je u nepovoljnijem položaju od vas.
05:05
On this stage, in this room.
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Na ovoj pozornici, u ovoj sobi.
05:07
At your company, on your team, in your city or town.
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U vašem poduzeću, u vašem timu, u vašem gradu ili mjestu.
05:12
So, people are allies for different reasons.
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Zato ljudi mogu biti saveznici iz različitih razloga.
05:14
Find your reason.
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Pronađite svoj razlog.
05:16
It could be for the business case,
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Možete imati poslovni razlog,
05:18
because data shows diverse and inclusive teams
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jer iz podataka proizlazi da su raznoliki i uključivi timovi
05:20
will be more productive, more profitable and more innovative.
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produktivniji, isplativiji i inovativniji.
05:24
It could be for fairness and social justice.
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Možete to činiti radi pravednosti i društvene pravde.
05:27
Because we have a long history of oppression and inequity
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Jer imamo dugu povijest ugnjetavanja i nejednakosti,
05:31
that we need to work on together.
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na kojoj zajedno moramo raditi.
05:35
Or it could be for your kids,
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Ili radi svoje djece,
05:37
so your kids grow up with equal opportunities.
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kako bi odrasla s jednakim mogućnostima.
05:40
And they grow up creating equal opportunities for others.
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I da odrastaju stvarajući jednake mogućnosti za ostale.
05:44
Find your reason.
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Pronađite svoj razlog.
05:46
For me, it's all three.
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Za mene vrijede sva tri.
05:47
Find your reason and step up to be there for someone who needs you.
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Pronađite svoj razlog i učinite nešto, budite tu za nekoga tko vas treba.
05:52
So, what can you do as an ally?
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Dakle, što možete učiniti kao saveznik?
05:54
Start by doing no harm.
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Krenite od toga da nikome ne činite nažao.
05:56
It's our job as allies to know what microaggressions are and to not do them.
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Mi kao saveznici moramo znati što su mikroagresije i da se one ne rade.
06:01
It's our job as allies to listen, to learn,
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Mi kao saveznici moramo slušati, učiti,
06:05
to unlearn and to relearn,
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odbaciti stara saznanja i nanovo učiti,
06:07
and to make mistakes and to keep learning.
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griješiti te i dalje učiti.
06:12
Give me your full attention.
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Posvetite mi svu svoju pažnju.
06:15
Close your laptops,
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Sklopite svoje laptopove.
06:17
put down your cellphones and pay attention.
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Odložite mobitele i obratite pažnju.
06:20
If somebody is new or the only person in the room like them,
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Ako je netko nov, ili se razlikuje od ostalih u prostoriji,
06:23
or they're just nervous,
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ili je samo nervozan,
06:24
this is going to make a huge difference in how they show up.
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ovo će mu uvelike pomoći u nastupu.
06:28
Don't interrupt.
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Ne prekidajte.
06:29
Underrepresented people are more likely to be interrupted,
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Ljude koji nisu dovoljno zastupljeni često se prekida,
06:32
so just take a step back and listen.
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stoga zastanite i slušajte.
06:35
Echo and attribute.
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Dajte im glas i zaslugu.
06:37
If I have a great idea,
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Ako imam odličnu ideju,
06:38
echo my idea and then attribute it to me, and we thrive together.
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dajte joj glas, a meni zaslugu, tako ćemo zajedno rasti.
06:44
Learn the language I use to describe my identity.
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Naučite jezik kojim se služim pri opisu svojeg identiteta.
06:47
Know how to pronounce my name.
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Izgovarajte pravilno moje ime.
06:49
Know my pronouns -- he, she, they.
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Naučite moje zamjenice - on, ona, oni.
06:52
Know the language I use to describe my disability, my ethnicity, my religion.
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Naučite jezik kojim opisujem svoj invaliditet, etničku i vjersku pripadnost.
06:58
This really matters to people, so if you don't know, just ask.
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To je ljudima doista važno, ako ne znate, pitajte.
07:04
Listen and learn.
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Slušajte i učite.
07:07
An executive told me recently that after doing allyship on his team,
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Jedan mi je upravitelj nedavno rekao da je uveo savezništvo u svoj tim
07:12
the whole team started to normalize calling themselves out and each other out
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i da je cijeli tim počeo preuzimati odgovornost
07:16
for interrupting.
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za upadanje u riječ.
07:18
"I'm so sorry I'm interrupting you right now, carry on."
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"Žao mi je da sam ti upao u riječ, samo nastavi."
07:22
"Hey, she's got a great idea, let's listen."
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"Hej, ona ima odličnu ideju, poslušajmo!"
07:27
Number two, advocate for underrepresented people in small ways.
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Drugo, zauzmite se za nedovoljno zastupljene ljude, u malim stvarima.
07:31
Intervene; you can change the power dynamics in the room.
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Reagirajte, možete promijeniti dinamiku moći u prostoriji.
07:34
If you see somebody is the only person in the room like them
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Ako vidite da se netko u prostoriji ističe,
07:37
and they are being belittled, they are being interrupted,
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i da ga se zbog toga ponižava ili prekida,
07:40
do something, say something.
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učinite nešto, recite nešto.
07:43
Invite underrepresented people to speak.
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Pozovite manje zastupljene osobe da govore.
07:45
And say no to panels without underrepresented speakers.
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I odbijte panele bez govornika iz manje zastupljenih skupina.
07:51
Refer someone for a job
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Nekoga preporučite za posao,
07:53
and encourage them to take that job and to take new opportunities.
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a zatim ga potaknite da ga prihvati i iskoristi nove mogućnosti.
07:57
And this one's really important -- help normalize allyship.
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I ovo je zbilja važno -- radite na normalizaciji savezništva.
08:00
If you're a person with privilege,
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Ako ste vi u privilegiranom položaju,
08:02
it's easier for you to advocate for allies.
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za vas je jednostavnije poticati saveznike.
08:05
So use that privilege to create change.
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Stoga iskoristite tu prednost da nešto promijenite.
08:09
Three, change someone's life significantly.
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Treće, znatno promijenite nečiji život.
08:12
So, be there for somebody throughout their career.
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Budite oslonac nekome tijekom čitave njihove karijere.
08:15
Mentor or sponsor them, give them opportunities as they grow.
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Budite njihov mentor ili podrška, pružite im mogućnosti dok rastu.
08:19
Volunteer -- volunteer for a STEM program, serving underserved youth.
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Volontirajte -- u STEM programu, pomažući zapostavljenim mladima.
08:23
Transform your team to be more diverse and inclusive.
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Neka vaš tim postane raznovrsniji i uključiviji.
08:26
And make real commitments to creating change here.
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I ozbiljno se obvežite promijeniti situaciju.
08:29
Hold yourself and your team accountable for creating change.
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Smatrajte sebe i svoj tim odgovornima za stvaranje promjena.
08:34
And lastly,
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I konačno,
08:35
help advocate for change across your company.
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zauzmite se za promjenu unutar cijele kompanije.
08:38
When companies teach their people to be allies,
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Kad društva svoje zaposlenike uče savezništvu,
08:41
diversity and inclusion programs are stronger.
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jačaju programi raznolikosti i inkluzije.
08:44
You and I can be allies for each other,
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Vi i ja možemo biti saveznici jedni drugima,
08:46
whether we're inside or outside of work.
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bilo na poslu ili izvan njega.
08:52
So, I realized recently
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Stoga sam nedavno shvatila
08:56
that I still have lingering shame and fear
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da još uvijek osjećam posramljenost i strah
08:59
from that moment in my career when I felt utterly alone,
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od onog trenutka u karijeri kad sam se osjećala potpuno sama,
09:03
shut out and unsupported.
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isključena i bez podrške.
09:06
There are millions of people out there, like me, right now, feeling that way.
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Postoje milijuni ljudi koje se upravo sada tako osjećaju.
09:10
And it doesn't take much for us to be there for each other.
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A potrebno je tako malo da budemo tu jedni za druge.
09:13
And when we're there for each other, when we support one another,
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I kad smo tu jedni za druge, kad si pružamo međusobnu podršku,
09:16
we thrive together.
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zajedno rastemo i napredujemo.
09:17
And when we thrive, we build better teams,
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A kada rastemo, gradimo bolje ekipe,
09:20
better products and better companies.
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bolje proizvode i bolje tvrtke.
09:24
Allyship is powerful.
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Savezništvo je moćno.
09:27
Try it.
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Isprobajte ga.
09:29
Thank you.
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Hvala.
09:31
(Applause)
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(Pljesak)
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