How augmented reality is changing activism | Glenn Cantave

47,540 views ・ 2019-08-02

TED


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Prevoditelj: Martina Peraic Recezent: Sanda L
00:13
My name is Glenn,
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Zovem se Glenn,
00:14
I'm 25,
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25 mi je godina,
00:16
and I don't know my real last name.
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i ne znam svoje pravo prezime.
00:19
It's not uncommon in America.
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To nije neuobičajeno u Americi.
00:21
Most black people in this country are walking around
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Većina crnaca u ovoj zemlji hoda okolo
00:24
with a slave owner's last name.
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s prezimenom svoga robovlasnika.
00:27
Black history has been systemically erased and altered for centuries.
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Crnačka povijest sustavno se briše i izmjenjuje već stoljećima.
00:32
As I give this talk,
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Dok ovdje govorim,
00:34
there are more than 700 Confederate monuments standing nationwide.
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više od 700 spomenika Konfederaciji stoje podignuti po cijeloj zemlji.
00:38
These were erected to honor Confederate soldiers
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Podignuti su u čast vojnicima Konfederacije
00:41
who fought to maintain slavery --
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koji su se borili za održanje ropstva --
00:43
mostly in the South --
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većinom na Jugu --
00:44
from the 1890s to the 1950s,
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od 1890-ih do 1950-ih godina,
00:47
when Jim Crow laws enforcing racial segregation were in full effect.
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dok su zakoni Jima Crowa o rasnoj podjeli bili na snazi.
00:52
To this day, black people are forced to confront monuments of slaveholders
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Do danas, crnce se prisiljava da se suoče sa spomenicima robovlasnicima
00:57
in our public spaces.
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u našim javnim prostorima.
00:59
These memorials are a physical representation of a system
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Ovi spomenici su materijalna predstava sustava
01:02
that is actively working to define whose lives matter
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koji aktivno radi na određivanju toga čiji životi su važni
01:06
and whose lives do not.
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a čiji životi nisu.
01:08
If we are going to disrupt the narrative,
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Ako želimo svrgnuti taj narativ,
01:10
we have to start at the origin.
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moramo se vratiti počecima.
01:13
Genocide, slavery and patriarchy started in the Americas
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Genocid, ropstvo i patrijarhalni sustav stigli su u Amerike
01:18
with Christopher Columbus.
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s Kristoforom Kolumbom.
01:20
Most people in the United States know about his voyage of 1492.
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Više ljudi u SAD-u zna za njegovo putovanje 1492. godine.
01:25
Fewer people know that an estimated 250,000 indigenous Arawaks were wiped out
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Manjem broju ljudi je poznato da je oko 250 000 urođenih Arawaka istrijebljeno
01:31
within two years of his arrival.
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u roku od 2 godine nakon njegovog dolaska.
A još manjem broju ljudi je poznato
01:34
Even fewer people know
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01:35
that Columbus admitted in a letter written to Doña Juana de la Torre
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da je Kolumbo priznao u pismu gospođi Juani de la Torre
01:40
that "nine and 10-year-old girls were in high demand,
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da su "djevojčice od 9 i 10 godina jako tražene,
01:43
and for girls of all ages a good price must be paid."
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a za djevojke svih dobi treba dobro platiti."
01:47
Yet New York City's Columbus Circle has had him perched 76 feet high
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Ipak, njujorški Kolumbov krug uzdiže ga na 23 metra visine
01:52
next to Central Park since 1892.
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pored Central Parka od 1892. godine.
01:55
I started Movers and Shakers,
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Pokrenuo sam Movers and Shakers,
01:58
a nonprofit,
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neprofitnu organizaciju,
01:59
to get the statue removed.
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kako bismo uklonili taj spomenik.
02:01
Movers and Shakers is a group of activists, artists,
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Movers and Shakers su skupina aktivista, umjetnika,
02:05
educators and engineers focused on using immersive technology
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edukatora i inžinjera kojima je cilj koristiti simulacijsku tehnologiju
02:10
to highlight the narratives of the oppressed.
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kako bismo istaknuli priče potlačenih.
02:12
In our campaign to knock Columbus off his pedestal,
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U našoj kampanji za rušenje Kolumba sa svog pijedestala,
02:15
we engaged in a visually provocative form of activism.
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koristili smo vizualno izazovan oblik aktivizma.
02:20
We created an augmented reality installation
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Stvorili smo instalaciju uvećane stvarnosti
02:22
on the true story of Christopher Columbus
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koja pokazuje pravu priču o Kristoforu Kolumbu
02:25
and used it to host teach-ins in Columbus Circle and Times Square.
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i upotrijebili je za edukacije na Kolumbovom krugu i Times Squareu.
02:30
Many see the controversy around the statue
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Mnogi vide kontroverznost ovog spomenika
02:33
as tension between the Italian-American community
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kao netrpeljivost između zajednice Italoamerikanaca
02:36
and the indigenous community.
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i zajednice urođeničkih naroda.
02:38
The reality is that most black people are here in this country
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Istina je, zapravo, da je većina crnaca dospjela u ovu zemlju
02:43
as a result of the atrocities
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zbog okrutnosti
02:45
that were kicked off by Christopher Columbus.
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koje je započeo Kristofor Kolumbo.
02:48
So we ended up holding a slave auction in Union Square
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Pa smo tako održali aukciju robova na Union Squareu
02:53
to tie into the genesis of the transatlantic slave trade.
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kako bismo upoznali razvoj transatlantske trgovine robljem.
02:57
I ran the New York City Marathon in chains to spread awareness to this issue.
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Otrčao sam Njujorški maraton u lancima kako bih podigao svijest o tom problemu.
03:03
I was also arrested in Giants Stadium for hosting a slave reenactment
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Također sam bio uhićem na stadionu Giantsa jer sam uprizorio roba
03:07
at their football team's home opener.
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na otvorenju sezone njihovog nogometnog tima.
03:11
We gave it everything that we had,
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Uložili smo u to sve što smo imali,
03:15
but in the end,
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ali na kraju,
03:16
New York City decided to keep the statue,
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grad New York odlučio je ostaviti spomenik,
03:19
and New York State unanimously voted to make it a landmark.
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a država New York jednoglasno je odlučila proglasiti ga spomenikom posebne važnosti.
03:23
The news was devastating,
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Ta vijest nas je zaprepastila,
03:25
but it opened up another door.
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ali je otvorila neka druga vrata.
03:27
We realized that with augmented reality
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Shvatili smo da pomoću uvećane stvarnosti
03:30
you don't need permission from the government
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ne trebamo dozvolu od vlade
03:32
to put up a monument or to make a statement.
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kako bismo postavili spomenik ili iskazali stav.
03:36
You can just do it.
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Možemo to jednostavno učiniti.
03:37
So New York City right now
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Grad New York trenutno
03:39
currently has more than 150 statues of men and six of women
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ima više od 150 spomenika muškarcima i 6 ženama
03:43
and currently acknowledges slaveholders in public spaces as well.
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i trenutno također njeguje sjećanje na robovlasnike u javnim prostorima.
03:47
So we decided, why not just put up a bunch of AR monuments
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Pa smo odlučili postaviti gomilu spomenika u uvećanoj stvarnosti
03:50
of women and people of color throughout the city?
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ženama i nebijelim ljudima po cijelom gradu?
03:53
Typically, monuments are created
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U pravilu, spomenike se postavlja
03:55
to commemorate the achievements of the deceased,
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kako bismo njegovali sjećanje na postignuća pokojnika,
03:58
but with augmented reality, we can reroute the rules.
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ali uz pomoć uvećane stvarnosti možemo zaobići pravila.
04:02
We started with sports.
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Počeli smo sa sportom.
04:04
Colin Kaepernick.
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Colin Kaepernick.
04:06
He was the starting quarterback of the San Francisco 49ers,
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Bio je napadač u početnom postavu San Francisco 49ersa
04:09
and he wanted to use his platform
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i želio je iskoristiti svoj javni prostor
04:11
to highlight the injustice of systemic racism.
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kako bi istaknuo nepravdu sustavnog rasizma.
04:14
So he consulted a Green Beret on the most respectful way to do this,
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Savjetovao se sa članom Zelenih beretki o najplemenitijem načinu da to učini
04:18
and he decided to take a knee during the national anthem.
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i odlučio je kleknuti tijekom nacionalne himne.
04:21
He lost his contract with the 49ers,
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Ostao je bez ugovora sa 49ersima,
04:23
he was blackballed by every NFL owner,
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odbio ga je svaki vlasnik kluba u NFL-u,
04:26
he was criticized by millions
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kritizirali su ga milijuni ljudi,
04:28
and even the president of the United States
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a čak i predsjednik SAD-a
04:30
decided to insult him.
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ga je odlučio uvrijediti.
04:32
It may be decades before Colin Kaepernick is adequately respected for his courage,
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Mogla bi proći desetljeća prije negoli Colin K. primi dužno štovanje za hrabrost
04:39
so our team decided to do this.
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pa je naš tim odlučio učiniti ovo.
04:42
Now anyone that walks by Trump Tower can see Colin Kaepernick take a knee
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Sada svatko tko prođe pored Trump Towera može vidjeti Colina Kaepernicka kako kleči
04:47
in augmented reality,
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u uvećanoj stvarnosti
04:49
and there's nothing they can do about it.
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i ne mogu učiniti ništa da to spriječe.
04:51
(Laughter)
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(Smijeh)
04:53
Representation matters.
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Zastupanje je važno.
04:55
Serena Williams proved to the world
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Serena WIlliams dokazala je svijetu
04:58
that a black girl from Compton can dominate a sport
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da crnkinja iz Comptona može dominirati sportom
05:01
that's traditionally played at exclusive country clubs.
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koji se tradicionalno igrao po ekskluzivnim ladanjskim klubovima.
05:04
Let's celebrate her now.
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Odajmo joj počast sada.
05:07
Jackie Robinson.
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Jackie Robinson.
05:08
He broke the color barrier
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Slomio je rasnu barijeru
05:11
and empowered many black athletes to play in Major League Baseball.
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i ohrabrio mnoge crne sportaše da igraju u Major Baseball Ligi.
05:15
We're going to take this monument of him and put it in Ebbets Field
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Uzet ćemo ovaj njegov spomenik i postaviti ga na Ebbets Field
05:18
so that anyone can see him swing for the fences
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kako bi ga svatko mogao vidjeti dok šalje lopticu preko ruba stadiona
05:21
in Ebbets Field in Brooklyn.
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na Ebbets Fieldu u Brooklynu.
05:23
With augmented reality,
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Uvećanom stvarnošću
05:25
we have the power to tell stories in public spaces that need to be told.
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imamo moć ispričati priče u javnim prostorima koje moraju biti ispričane.
05:30
The achievements of people like Frida Kahlo, Audre Lorde,
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Postignuća ljudi poput Fride Kahlo, Audre Lorde,
05:34
Toussaint Louverture,
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Toussainta Louverturea,
05:36
Madam C.J. Walker --
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gospođe C. J. Walker --
05:38
this should be common knowledge.
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to bi trebalo postati opća kultura.
05:41
Our vision is a "Pokémon Go" for a contextualized history.
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Naša vizija je "Pokemon Go" za davanje konteksta našoj povijesti.
05:46
Augmented reality can also be used as a tool to support organizations
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Uvećanu stvarnost može se koristiti i kao alat za podršku organizacijama
05:50
that are fighting against systemic oppression.
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koje se bore protiv sustavne potlačenosti.
05:54
In 2019 we will release our free smartphone app
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2019. godine objavit ćemo besplatnu aplikaciju za mobitele
05:56
with augmented reality monuments and content.
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sa spomenicima i sadržajima u uvećanoj stvarnosti.
05:59
You can take your smartphone and hold it over any one-dollar bill
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Možete uzeti svoj mobitel i držati ga nad novčanicom jednog dolara
06:02
and see a scene in augmented reality
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i vidjeti prizor u uvećanoj stvarnosti
06:04
that illustrates the injustice of cash bail.
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koji oslikava nepravdu sustava jamčevine u gotovini.
06:08
You can then click on the screen
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Onda možete kliknuti na ekran
06:09
and be directed to the donation page of The Bail Project,
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i biti preusmjereni na web stranicu donacija Projektu jamčevina,
06:13
a fund that raises money for people who cannot afford bail.
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fondu koji prikuplja novac za ljude koji si ne mogu priuštiti jamčevinu.
06:17
With augmented reality,
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Uz pomoć uvećane stvarnosti
06:19
we the people have the power
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mi imamo moć
06:22
to highlight the narratives of the oppressed
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istaknuti narative potlačenih
06:24
when institutions refuse to do so.
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kada već institucije to odbijaju.
06:27
We can use this tool to highlight the systemic implications
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Možemo upotrijebiti taj alat da naglasimo sustavne implikacije
06:31
of erasing someone's history.
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brisanja nečije povijesti.
06:34
And more concretely,
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Još konkretnije,
06:35
we can use this technology as a way to support initiatives
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možemo upotrijebiti ovu tehnologiju na način da podržimo inicijative
06:39
that are fighting against systemic racism.
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koje se bore protiv sustavnog rasizma.
06:42
With AR, we have the power to reimagine a world
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Uvećanom stvarnošću imamo moć ponovno osmisliti svijet
06:47
that prioritizes justice over oppression.
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kojemu je na prvome mjestu pravda, a ne opresija.
06:50
Thank you.
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Hvala.
06:52
(Applause and cheers)
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(Pljesak i navijanje)
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