Jacqueline Novogratz: Tackling poverty with "patient capita

27,072 views ・ 2007-08-14

TED


Please double-click on the English subtitles below to play the video.

00:26
I really am honored to be here, and as Chris said,
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it's been over 20 years since I started working in Africa.
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My first introduction was at the Abidjan airport on a sweaty, Ivory Coast morning.
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I had just left Wall Street, cut my hair to look like Margaret Mead,
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given away most everything that I owned,
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and arrived with all the essentials --
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some poetry, a few clothes, and, of course, a guitar --
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because I was going to save the world,
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and I thought I would just start with the African continent.
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But literally within days of arriving I was told, in no uncertain terms,
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by a number of West African women, that Africans didn't want saving,
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thank you very much, least of all not by me.
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I was too young, unmarried, I had no children,
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didn't really know Africa, and besides, my French was pitiful.
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And so, it was an incredibly painful time in my life,
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and yet it really started to give me the humility to start listening.
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I think that failure can be an incredibly motivating force as well,
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so I moved to Kenya and worked in Uganda,
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and I met a group of Rwandan women, who asked me, in 1986,
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to move to Kigali to help them start the first microfinance institution there.
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And I did, and we ended up naming it Duterimbere,
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meaning "to go forward with enthusiasm." And while we were doing it,
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I realized that there weren't a lot of businesses that were viable
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and started by women, and so maybe I should try to run a business, too.
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And so I started looking around, and I heard about a bakery
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that was run by 20 prostitutes.
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And, being a little intrigued, I went to go meet this group,
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and what I found was 20 unwed mothers who were trying to survive.
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And it was really the beginning of my understanding the power of language,
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and how what we call people so often distances us from them,
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and makes them little.
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I also found out that the bakery was nothing like a business,
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that, in fact, it was a classic charity run by a well-intentioned person,
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who essentially spent 600 dollars a month
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to keep these 20 women busy making little crafts and baked goods,
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and living on 50 cents a day, still in poverty.
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So, I made a deal with the women. I said, "Look, we get rid of the charity side,
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and we run this as a business and I'll help you."
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They nervously agreed. I nervously started, and, of course,
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things are always harder than you think they're going to be.
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First of all, I thought, well, we need a sales team,
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and we clearly aren't the A-Team here,
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so let's -- I did all this training.
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And the epitome was when I literally marched into the streets
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of Nyamirambo, which is the popular quarter of Kigali, with a bucket,
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and I sold all these little doughnuts to people,
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and I came back, and I was like, "You see?"
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And the women said, "You know, Jacqueline, who in Nyamirambo is not going to buy
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doughnuts out of an orange bucket from a tall American woman?" And like --
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(Laughter) -- it's a good point.
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So then I went the whole American way,
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with competitions, team and individual. Completely failed,
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but over time, the women learnt to sell on their own way.
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And they started listening to the marketplace,
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and they came back with ideas for cassava chips, and banana chips,
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and sorghum bread, and before you knew it,
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we had cornered the Kigali market,
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and the women were earning three to four times the national average.
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And with that confidence surge, I thought, "Well, it's time to create a real bakery,
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so let's paint it." And the women said, "That's a really great idea."
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And I said, "Well, what color do you want to paint it?" And they said,
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"Well, you choose." And I said, "No, no, I'm learning to listen.
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You choose. It's your bakery, your street, your country -- not mine."
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But they wouldn't give me an answer.
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So, one week, two weeks, three weeks went by,
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and finally I said, "Well, how about blue?"
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And they said, "Blue, blue, we love blue. Let's do it blue."
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So, I went to the store, I brought Gaudence, the recalcitrant one of all,
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and we brought all this paint and fabric to make curtains,
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and on painting day, we all gathered in Nyamirambo,
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and the idea was we would paint it white with blue as trim,
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like a little French bakery. But that was clearly not as satisfying
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as painting a wall of blue like a morning sky.
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So, blue, blue, everything became blue.
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The walls were blue, the windows were blue,
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the sidewalk out front was painted blue.
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And Aretha Franklin was shouting "R-E-S-P-E-C-T,"
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the women's hips were swaying
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and little kids were trying to grab the paintbrushes, but it was their day.
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And at the end of it, we stood across the street
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and we looked at what we had done, and I said, "It is so beautiful."
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And the women said, "It really is."
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And I said, "And I think the color is perfect,"
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and they all nodded their head, except for Gaudence,
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and I said, "What?"
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And she said, "Nothing." And I said, "What?"
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And she said, "Well, it is pretty, but, you know, our color, really, it is green." And --
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(Laughter)
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-- I learned then that listening isn't just about patience,
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but that when you've lived on charity and dependent your whole life long,
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it's really hard to say what you mean.
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And, mostly because people never really ask you,
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and when they do, you don't really think they want to know the truth.
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And so then I learned that listening is not only about waiting,
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but it's also learning how better to ask questions.
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And so, I lived in Kigali for about two and a half years, doing these two things,
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and it was an extraordinary time in my life.
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And it taught me three lessons
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that I think are so important for us today,
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and certainly in the work that I do.
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The first is that dignity is more important to the human spirit than wealth.
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As Eleni has said, when people gain income, they gain choice,
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and that is fundamental to dignity.
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But as human beings, we also want to see each other,
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and we want to be heard by each other, and we should never forget that.
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The second is that traditional charity and aid
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are never going to solve the problems of poverty.
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I think Andrew pretty well covered that, so I will move to the third point,
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which is that markets alone also
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are not going to solve the problems of poverty.
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Yes, we ran this as a business,
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but someone needed to pay the philanthropic support
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that came into the training, and the management support, the strategic advice
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and, maybe most important of all,
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the access to new contacts, networks and new markets.
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And so, on a micro level, there's a real role for this combination
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of investment and philanthropy.
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And on a macro level -- some of the speakers have inferred that
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even health should be privatized.
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But, having had a father with heart disease,
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and realizing that what our family could afford
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was not what he should have gotten,
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and having a good friend step in to help,
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I really believe that all people deserve access to health
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at prices they can afford.
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I think the market can help us figure that out,
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but there's got to be a charitable component,
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or I don't think we're going to create the kind of societies we want to live in.
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And so, it was really those lessons that made me decide to
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build Acumen Fund about six years ago.
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It's a nonprofit, venture capital fund for the poor,
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a few oxymorons in one sentence.
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It essentially raises charitable funds from individuals, foundations and corporations,
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and then we turn around and we invest equity and loans
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in both for-profit and nonprofit entities
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that deliver affordable health, housing, energy, clean water
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to low income people in South Asia and Africa,
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so that they can make their own choices.
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We've invested about 20 million dollars in 20 different enterprises,
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and have, in so doing, created nearly 20,000 jobs,
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and delivered tens of millions of services to people
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who otherwise would not be able to afford them.
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I want to tell you two stories. Both of them are in Africa.
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Both of them are about investing in entrepreneurs
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who are committed to service, and who really know the markets.
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Both of them live at the confluence of public health and enterprise,
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and both of them, because they're manufacturers,
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create jobs directly, and create incomes indirectly,
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because they're in the malaria sector,
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and Africa loses about 13 billion dollars a year because of malaria.
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And so as people get healthier, they also get wealthier.
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The first one is called Advanced Bio-Extracts Limited.
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It's a company built in Kenya about seven years ago
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by an incredible entrepreneur named Patrick Henfrey and his three colleagues.
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These are old-hand farmers
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who've gone through all the agricultural ups and downs
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in Kenya over the last 30 years.
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Now, this plant is an Artemisia plant;
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it's the basic component for artemisinin,
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which is the best-known treatment for malaria.
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It's indigenous to China and the Far East,
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but given that the prevalence of malaria is here in Africa,
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Patrick and his colleagues said, "Let's bring it here,
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because it's a high value-add product."
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The farmers get three to four times the yields that they would with maize.
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And so, using patient capital -- money that they could raise early on,
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that actually got below market returns
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and was willing to go the long haul and be combined
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with management assistance, strategic assistance --
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they've now created a company where they purchase from 7,500 farmers.
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So that's about 50,000 people affected.
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And I think some of you may have visited --
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these farmers are helped by KickStart and TechnoServe,
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who help them become more self-sufficient.
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They buy it, they dry it and they bring it to this factory,
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which was purchased in part by, again, patient capital from Novartis,
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who has a real interest in getting the powder
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so that they can make Coartem.
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Acumen's been working with ABE for the past year, year and a half,
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both on looking at a new business plan,
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and what does expansion look like, helping with management support
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and helping to do term sheets and raise capital.
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And I really understood what patient capital meant emotionally
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in the last month or so. Because the company was literally
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10 days away from proving that the product they produced
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was at the world-quality level needed to make Coartem,
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when they were in the biggest cash crisis of their history.
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And we called all of the social investors we know.
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Now, some of these same social investors are really interested in Africa
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and understand the importance of agriculture,
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and they even helped the farmers.
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And even when we explained that if ABE goes away,
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all those 7,500 jobs go away too,
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we sometimes have this bifurcation between business and the social.
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And it's really time we start thinking more creatively about how they can be fused.
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So Acumen made not one, but two bridge loans,
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and the good news is they did indeed meet world-quality classification and are now
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in the final stages of closing a 20-million-dollar round, to move it to the next level,
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and I think that this will be one of the more important companies in East Africa.
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10:56
This is Samuel. He's a farmer.
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He was actually living in the Kibera slums
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when his father called him and told him about Artemisia and the value-add potential.
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So he moved back to the farm, and, long story short,
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they now have seven acres under cultivation.
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Samuel's kids are in private school,
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and he's starting to help other farmers in the area also go into Artemisia production --
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dignity being more important than wealth.
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The next one, many of you know.
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I talked about it a little at Oxford two years ago,
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and some of you visited A to Z manufacturing,
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which is one of the great, real companies in East Africa.
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It's another one that lives at the confluence of health and enterprise.
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And this is really a story about a public-private solution
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that has really worked.
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It started in Japan. Sumitomo had developed a technology
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essentially to impregnate a polyethylene-based fiber with organic insecticide,
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so you could create a bed net,
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a malaria bed net, that would last five years and not need to be re-dipped.
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It could alter the vector, but like Artemisia,
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it had been produced only in East Asia. And as part of its social responsibility,
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Sumitomo said, "Why don't we experiment
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with whether we can produce it in Africa, for Africans?"
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UNICEF came forward and said, "We'll buy most of the nets,
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and then we'll give them away, as part of the global fund's
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and the U.N.'s commitment to pregnant women and children, for free."
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Acumen came in with the patient capital,
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and we also helped to identify the entrepreneur
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that we would all partner with here in Africa,
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and Exxon provided the initial resin.
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Well, in looking around for entrepreneurs,
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there was none better that we could find on earth than Anuj Shah,
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in A to Z manufacturing company.
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It's a 40-year-old company, it understands manufacturing.
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It's gone from socialist Tanzania into capitalist Tanzania,
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and continued to flourish. It had about 1,000 employees when we first found it.
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And so, Anuj took the entrepreneurial risk here in Africa
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to produce a public good that was purchased by the aid establishment
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to work with malaria.
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And, long story short, again, they've been so successful.
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In our first year, the first net went off the line in October of 2003.
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We thought the hitting-it-out-of-the-box number was 150,000 nets a year.
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This year, they are now producing eight million nets a year,
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and they employ 5,000 people, 90 percent of whom are women, mostly unskilled.
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They're in a joint venture with Sumitomo.
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And so, from an enterprise perspective for Africa,
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and from a public health perspective, these are real successes.
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But it's only half the story if we're really looking at solving problems of poverty,
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because it's not long-term sustainable.
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It's a company with one big customer.
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And if avian flu hits, or for any other reason
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the world decides that malaria is no longer as much of a priority, everybody loses.
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And so, Anuj and Acumen
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have been talking about testing the private sector,
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because the assumption that the aid establishment has made is that,
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look, in a country like Tanzania,
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80 percent of the population makes less than two dollars a day.
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It costs, at manufacturing point, six dollars to produce these,
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and it costs the establishment another six dollars to distribute it,
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so the market price in a free market would be about 12 dollars per net.
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Most people can't afford that, so let's give it away free.
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And we said, "Well, there's another option.
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Let's use the market as the best listening device we have, and
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understand at what price people would pay for this, so they get the dignity of choice.
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We can start building local distribution,
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and actually, it can cost the public sector much less."
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And so we came in with a second round of patient capital to A to Z,
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a loan as well as a grant, so that A to Z could play with pricing
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and listen to the marketplace, and found a number of things.
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One, that people will pay different prices,
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but the overwhelming number of people will come forth at one dollar per net
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and make a decision to buy it.
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And when you listen to them, they'll also have a lot to say
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about what they like and what they don't like.
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And that some of the channels we thought would work didn't work.
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But because of this experimentation and iteration that was allowed
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because of the patient capital,
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we've now found that it costs about a dollar in the private sector
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to distribute, and a dollar to buy the net.
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So then, from a policy perspective, when you start with the market,
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we have a choice.
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We can continue going along at 12 dollars a net, and the customer pays zero,
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or we could at least experiment with some of it, to charge one dollar a net,
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costing the public sector another six dollars a net,
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give the people the dignity of choice, and have a distribution system
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that might, over time, start sustaining itself.
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We've got to start having conversations like this,
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and I don't think there's any better way to start than using the market,
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but also to bring other people to the table around it.
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Whenever I go to visit A to Z, I think of my grandmother, Stella.
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She was very much like those women sitting behind the sewing machines.
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She grew up on a farm in Austria, very poor,
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didn't have very much education.
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She moved to the United States, where she met my grandfather,
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who was a cement hauler,
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and they had nine children. Three of them died as babies.
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My grandmother had tuberculosis, and she worked in a sewing machine shop,
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making shirts for about 10 cents an hour.
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She, like so many of the women I see at A to Z,
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worked hard every day, understood what suffering was,
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had a deep faith in God, loved her children
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and would never have accepted a handout.
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But because she had the opportunity of the marketplace,
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and she lived in a society that provided the safety
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of having access to affordable health and education,
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her children and their children were able to live
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lives of real purpose and follow real dreams.
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I look around at my siblings and my cousins -- and as I said,
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there are a lot of us --
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and I see teachers and musicians, hedge fund managers, designers.
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One sister who makes other people's wishes come true.
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And my wish, when I see those women, I meet those farmers,
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and I think about all the people across this continent
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who are working hard every day,
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is that they have that sense of opportunity and possibility,
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and that they also can believe and get access to services,
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so that their children, too, can live those lives of great purpose.
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It shouldn't be that difficult.
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But what it takes is a commitment from all of us
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to essentially refuse trite assumptions,
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get out of our ideological boxes.
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It takes investing in those entrepreneurs that are committed
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to service as well as to success.
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It takes opening your arms, both, wide,
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and expecting very little love in return,
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but demanding accountability,
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and bringing the accountability to the table as well.
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And most of all, most of all,
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it requires that all of us have the courage and the patience,
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whether we are rich or poor, African or non-African,
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local or diaspora, left or right,
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to really start listening to each other.
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Thank you.
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(Applause)
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About this website

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