3 ways to make better decisions -- by thinking like a computer | Tom Griffiths

938,894 views ・ 2018-10-05

TED


請雙擊下方英文字幕播放視頻。

譯者: Lilian Chiu 審譯者: Helen Chang
00:13
If there's one city in the world
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如果世界上有一個城市
00:15
where it's hard to find a place to buy or rent,
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很難找到出售或是出租的地方,
00:17
it's Sydney.
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那就是雪梨。
00:19
And if you've tried to find a home here recently,
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如果你最近試著在這裡找個家,
00:21
you're familiar with the problem.
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你對這個問題就會很熟悉。
00:23
Every time you walk into an open house,
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每當你走進開放看屋的地點,
00:25
you get some information about what's out there
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你就可以得到些資訊, 知道那裡有什麼,
00:27
and what's on the market,
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以及市場上有什麼;
00:28
but every time you walk out,
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但每當你走出來時,
00:30
you're running the risk of the very best place passing you by.
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你就冒著錯過最佳選擇的風險。
00:33
So how do you know when to switch from looking
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所以,你怎麼知道 何時要從「看看」切換成
00:36
to being ready to make an offer?
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準備好提出交易條件?
00:39
This is such a cruel and familiar problem
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這是個殘酷又熟悉的問題,
00:42
that it might come as a surprise that it has a simple solution.
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讓人意外的是, 它的解決方案很簡單。
00:45
37 percent.
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37%。
00:46
(Laughter)
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(笑聲)
00:48
If you want to maximize the probability that you find the very best place,
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如果你想要把找到 最佳選擇的機率提升到最高,
00:52
you should look at 37 percent of what's on the market,
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你得要看過市場上 37% 的所有選擇的,
00:55
and then make an offer on the next place you see,
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接著到下一個地方時, 就提出交易條件,
00:57
which is better than anything that you've seen so far.
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它會比你目前看過的 所有選擇都更好。
01:00
Or if you're looking for a month, take 37 percent of that time --
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或者,如果你要花一個月來尋找, 就取那段時間的 37% ——
01:04
11 days, to set a standard --
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即 11 天,來設定標準——
01:07
and then you're ready to act.
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接著你就可以準備行動了。
01:09
We know this because trying to find a place to live
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我們知道要這麼做, 是因為試圖找住房
01:12
is an example of an optimal stopping problem.
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就是「最佳停止問題」的例子。
01:14
A class of problems that has been studied extensively
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這類問題一直被數學家
01:17
by mathematicians and computer scientists.
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和電腦科學家廣為研究。
01:21
I'm a computational cognitive scientist.
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我是一位計算認知科學家。
01:24
I spend my time trying to understand
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我把時間花在了解
01:26
how it is that human minds work,
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人類大腦如何運作,
01:27
from our amazing successes to our dismal failures.
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從達成了不起的成功 到遭遇令人沮喪的失敗。
01:32
To do that, I think about the computational structure
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要做到這一點,我得要思考
日常問題的計算結構,
01:35
of the problems that arise in everyday life,
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01:37
and compare the ideal solutions to those problems
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並將那些問題的理想解決方案
與我們的真實行為做比較。
01:40
to the way that we actually behave.
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01:42
As a side effect,
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它有一個副作用,
01:43
I get to see how applying a little bit of computer science
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我可以看到應用一點點電腦科學
01:46
can make human decision-making easier.
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如何能讓人類決策變得更容易。
01:49
I have a personal motivation for this.
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我這麼做,背後有個私人的動機。
01:52
Growing up in Perth as an overly cerebral kid ...
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我在伯斯長大,以前 是個過度理智的小孩……
01:55
(Laughter)
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(笑聲)
02:00
I would always try and act in the way that I thought was rational,
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我總是試著用我認為 合理的方式來做事,
02:03
reasoning through every decision,
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做每個決策都要依理推論,
02:04
trying to figure out the very best action to take.
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試圖找出採取哪種做法最理想。
02:07
But this is an approach that doesn't scale up
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但這種方法無法做更廣的應用,
02:10
when you start to run into the sorts of problems
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當你開始遇到成人 生活中的那些問題時,
02:12
that arise in adult life.
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就派不上用場了。
02:13
At one point, I even tried to break up with my girlfriend
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我有一度甚至打算要和女友分手,
02:16
because trying to take into account her preferences as well as my own
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原因是我試著考量 她的偏好和我的偏好,
02:20
and then find perfect solutions --
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以找出最完美的解決方案——
02:21
(Laughter)
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(笑聲)
02:24
was just leaving me exhausted.
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我真的被搞得疲憊不堪。
02:25
(Laughter)
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(笑聲)
02:28
She pointed out that I was taking the wrong approach
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她指出我在解決這個問題時
02:30
to solving this problem --
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用錯了方法——
02:32
and she later became my wife.
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後來她成了我的太太。
02:33
(Laughter)
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(笑聲)
02:36
(Applause)
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(掌聲)
02:40
Whether it's as basic as trying to decide what restaurant to go to
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不論是很基本的問題, 比如決定要去哪家餐廳吃飯,
02:44
or as important as trying to decide who to spend the rest of your life with,
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或是很重要的問題, 比如決定要和誰共渡餘生,
02:48
human lives are filled with computational problems
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人生其實都充滿了計算問題,
02:50
that are just too hard to solve by applying sheer effort.
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光靠努力是很難解決的。
02:55
For those problems,
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那些問題
02:56
it's worth consulting the experts:
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值得去諮詢專家:
02:58
computer scientists.
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電腦科學家。
03:00
(Laughter)
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(笑聲)
03:01
When you're looking for life advice,
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當你要尋求人生忠告時,
03:03
computer scientists probably aren't the first people you think to talk to.
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你最先想要問的人大概 不會是電腦科學家。
03:07
Living life like a computer --
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把人生過得像電腦一樣——
03:09
stereotypically deterministic, exhaustive and exact --
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刻板的決定論、 詳盡無遺,且精確——
03:11
doesn't sound like a lot of fun.
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聽起來實在不好玩。
03:14
But thinking about the computer science of human decisions
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但思考一下人類決策的電腦科學,
03:17
reveals that in fact, we've got this backwards.
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會發現,事實上, 我們把方向弄反了。
03:19
When applied to the sorts of difficult problems
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當應用在人生中的
03:21
that arise in human lives,
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那些困難問題上時,
03:23
the way that computers actually solve those problems
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電腦實際上用來解決 那些問題的方式
03:25
looks a lot more like the way that people really act.
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看起來很像是人們真正使用的方式。
03:29
Take the example of trying to decide what restaurant to go to.
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就用決定要去哪間餐廳 吃飯當作例子吧。
03:33
This is a problem that has a particular computational structure.
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這個問題有特定的計算結構。
03:36
You've got a set of options,
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你有一組選項,
03:37
you're going to choose one of those options,
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你得要從那些選項中擇一,
03:39
and you're going to face exactly the same decision tomorrow.
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且你明天還會面對 完全一樣的決策。
03:42
In that situation,
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在那樣的情況下,
03:43
you run up against what computer scientists call
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你碰到的就是電腦科學家所謂的
03:46
the "explore-exploit trade-off."
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「探索/利用的權衡」。
03:49
You have to make a decision
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你得要做一個決策,
03:50
about whether you're going to try something new --
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決定你是否要嘗試新選項——
03:52
exploring, gathering some information
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去「探索」,收集一些未來
03:55
that you might be able to use in the future --
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可能會用到的資訊——
03:57
or whether you're going to go to a place that you already know is pretty good --
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或者你是否要選擇去 你已經知道不錯的地方——
04:01
exploiting the information that you've already gathered so far.
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「利用」你目前已經 收集到的資訊。
04:05
The explore/exploit trade-off shows up any time you have to choose
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探索/利用的權衡會出現在每次
04:08
between trying something new
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你必須要從新選項和已經知道 不錯的選項中擇一的情況下,
04:09
and going with something that you already know is pretty good,
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04:12
whether it's listening to music
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也許是聽音樂,
04:14
or trying to decide who you're going to spend time with.
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或者是試著決定 你要跟誰一起殺時間。
04:17
It's also the problem that technology companies face
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這也是科技公司會面臨的問題,
04:19
when they're trying to do something like decide what ad to show on a web page.
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比如決定要在網頁上放什麼 廣告時,遇到的就是這種問題。
它們應該要刊登新廣告, 從中得到一些資訊嗎?
04:23
Should they show a new ad and learn something about it,
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或是它們應該要給你看
04:26
or should they show you an ad
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04:27
that they already know there's a good chance you're going to click on?
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一則它們已經知道你很有可能 會點選的廣告?
04:30
Over the last 60 years,
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在過去六十年,
04:31
computer scientists have made a lot of progress understanding
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電腦科學家在了解 探索/利用的權衡上,
04:34
the explore/exploit trade-off,
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有相當多進展,
04:36
and their results offer some surprising insights.
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他們的結果帶來了 一些讓人吃驚的洞見。
04:39
When you're trying to decide what restaurant to go to,
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當你要試著決定該去哪一間餐廳時,
04:41
the first question you should ask yourself
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你應該先問你自己一個問題:
04:43
is how much longer you're going to be in town.
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你還會待在鎮上多久?
04:46
If you're just going to be there for a short time,
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如果你只是短暫停留,
04:48
then you should exploit.
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那麼你應該要「利用」。
04:50
There's no point gathering information.
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收集資訊是沒有意義的。
04:52
Just go to a place you already know is good.
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直接去一個你已經 知道不錯的地方吧。
04:54
But if you're going to be there for a longer time, explore.
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但如果你會待久一點, 就「探索」吧。
04:57
Try something new, because the information you get
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試試新選項,因為 你從中得到的資訊
04:59
is something that can improve your choices in the future.
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可能協助你在未來做更好的選擇。
05:02
The value of information increases
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你越有可能用到一項資訊,
05:04
the more opportunities you're going to have to use it.
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該資訊的價值就會增加。
05:08
This principle can give us insight
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這條原則也能協助我們
05:09
into the structure of a human life as well.
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洞察人類的人生。
05:13
Babies don't have a reputation for being particularly rational.
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寶寶通常不會特別理性。
05:17
They're always trying new things,
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他們總是在嘗試新東西,
05:18
and you know, trying to stick them in their mouths.
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你們知道的,總把 新東西放到嘴巴裡。
05:22
But in fact, this is exactly what they should be doing.
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但,事實上,他們 的確應該要這麼做。
05:25
They're in the explore phase of their lives,
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他們正處在人生的探索階段,
05:28
and some of those things could turn out to be delicious.
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他們嘗試的東西當中, 有些可能真的會很美味。
05:32
At the other end of the spectrum,
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在光譜的另一端,
05:33
the old guy who always goes to the same restaurant
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是老人,他們總是去同樣的餐廳,
05:36
and always eats the same thing
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總是點同樣的食物,
05:37
isn't boring --
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並不是無趣,
05:39
he's optimal.
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而是最佳化的選擇。
05:40
(Laughter)
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(笑聲)
05:44
He's exploiting the knowledge that he's earned
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他在利用他從一生的經驗中
05:46
through a lifetime's experience.
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已經得到的知識。
05:50
More generally,
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更普遍來說,知道有 「探索/利用的權衡」,
05:51
knowing about the explore/exploit trade-off
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05:53
can make it a little easier for you to sort of relax and go easier on yourself
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就能讓你在做決策時能更輕鬆些,
不要對自己太嚴厲。
05:57
when you're trying to make a decision.
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你不需要每晚都去最好的餐廳。
05:59
You don't have to go to the best restaurant every night.
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06:01
Take a chance, try something new, explore.
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冒個險,嘗試新餐廳,去探索。
06:04
You might learn something.
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你可能會學到些什麼。
06:06
And the information that you gain
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而你所得到的資訊
06:08
is going to be worth more than one pretty good dinner.
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價值絕對勝過一頓好吃的晚餐。
06:12
Computer science can also help to make it easier on us
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在家中或在辦公室裡的其他地方,
06:14
in other places at home and in the office.
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電腦科學也能夠讓我們更輕鬆些。
06:17
If you've ever had to tidy up your wardrobe,
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如果你得要整理你的衣櫥,
06:20
you've run into a particularly agonizing decision:
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你會碰到一個特別煩惱的決定:
06:23
you have to decide what things you're going to keep
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你得要決定哪些東西該留下,
06:25
and what things you're going to give away.
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哪些東西該送人。
06:27
Martha Stewart turns out to have thought very hard about this --
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結果發現瑪莎史都華花了 很多功夫在想這件事——
06:30
(Laughter)
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(笑聲)
06:32
and she has some good advice.
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她有些不錯的忠告。
06:33
She says, "Ask yourself four questions:
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她說:「問你自己四個問題:
06:36
How long have I had it?
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我已經持有它多久了?
06:37
Does it still function?
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它還有功能嗎?
06:39
Is it a duplicate of something that I already own?
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它是不是跟某樣 我已經擁有的東西一樣?
06:42
And when was the last time I wore it or used it?"
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我上次穿它或用它是什麼時候?」
06:46
But there's another group of experts
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但還有另一群專家
06:48
who perhaps thought even harder about this problem,
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花了更多功夫在想這個問題,
06:51
and they would say one of these questions is more important than the others.
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他們會說,這些問題當中 有一個比其他的都還重要。
06:55
Those experts?
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那些專家是誰?
06:57
The people who design the memory systems of computers.
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設計出電腦記憶體系統的人。
07:00
Most computers have two kinds of memory systems:
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大部分的電腦有兩種記憶體系統:
07:02
a fast memory system,
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快速記憶體系統,
07:03
like a set of memory chips that has limited capacity,
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就像是一組記憶體晶片,容量有限,
07:07
because those chips are expensive,
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因為那些晶片很貴,
07:09
and a slow memory system, which is much larger.
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還有慢速記憶體系統, 它的容量大很多。
07:13
In order for the computer to operate as efficiently as possible,
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為了要讓電腦的 運作效能盡可能提高,
07:16
you want to make sure
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你會希望能確保你要存取的資訊
07:17
that the pieces of information you want to access
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07:19
are in the fast memory system,
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位在快速記憶體系統中, 這樣你就能快速取得它。
07:21
so that you can get to them quickly.
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每當你存取一項資訊時,
07:23
Each time you access a piece of information,
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它就會被載入快速記憶體中,
07:25
it's loaded into the fast memory
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07:26
and the computer has to decide which item it has to remove from that memory,
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電腦得要決定要從 快速記憶體中移除哪個項目,
07:30
because it has limited capacity.
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因為它的容量有限。
07:33
Over the years,
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數年來,電腦科學家 試過幾種不同的策略
07:34
computer scientists have tried a few different strategies
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來判定該從快速記憶體中移除什麼。
07:37
for deciding what to remove from the fast memory.
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他們有試過隨機選擇的方法,
07:40
They've tried things like choosing something at random
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07:43
or applying what's called the "first-in, first-out principle,"
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也試過採用「先進先出」的原則,
07:46
which means removing the item
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也就是說把在記憶體當中 最久的項目給移除。
07:47
which has been in the memory for the longest.
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07:50
But the strategy that's most effective
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不過,最有效的策略,
07:52
focuses on the items which have been least recently used.
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是把目標放在近期最少使用的項目。
07:56
This says if you're going to decide to remove something from memory,
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這種策略就是,如果你得 從記憶體中移除某樣東西,
08:00
you should take out the thing which was last accessed the furthest in the past.
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你應該選擇最後一次使用時間 是最久遠的那樣東西。
08:05
And there's a certain kind of logic to this.
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這背後是有某種邏輯的。
08:07
If it's been a long time since you last accessed that piece of information,
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如果你上次存取那項資訊 已經是很久以前的事了,
08:10
it's probably going to be a long time
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你下次需要存取它的時間
08:12
before you're going to need to access it again.
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應該也會是很久以後。
08:15
Your wardrobe is just like the computer's memory.
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你的衣櫥就像是電腦的記憶體。
08:18
You have limited capacity,
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你的容量有限,
08:20
and you need to try and get in there the things that you're most likely to need
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你得要把你最有可能 用到的東西放進去,
08:25
so that you can get to them as quickly as possible.
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這樣你才能夠盡快取得它們。
認知到這一點後,
08:29
Recognizing that,
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08:30
maybe it's worth applying the least recently used principle
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也許也值得嘗試應用 「近期最少使用」原則
08:33
to organizing your wardrobe as well.
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來整理你的衣櫥。
08:35
So if we go back to Martha's four questions,
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如果我們回到瑪莎的四個問題,
08:37
the computer scientists would say that of these,
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電腦科學家會說,在這些問題中,
08:39
the last one is the most important.
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最後一個問題是最重要。
08:43
This idea of organizing things
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在整理東西時,要讓你最可能
08:45
so that the things you are most likely to need are most accessible
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需要的東西最容易存取的這個想法,
08:48
can also be applied in your office.
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也可以應用到你的辦公室中。
08:51
The Japanese economist Yukio Noguchi
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日本經濟學家野口悠紀雄
08:53
actually invented a filing system that has exactly this property.
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真的發明了一個具有 這種特性的建檔系統。
08:57
He started with a cardboard box,
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他從一個紙箱子開始,
08:58
and he put his documents into the box from the left-hand side.
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他把他的文件 從左到右放進箱子中。
09:02
Each time he'd add a document,
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每當他放入一份文件時, 他就得要移動箱中的文件,
09:03
he'd move what was in there along
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才能把新放入的文件 放入箱子的左邊。
09:05
and he'd add that document to the left-hand side of the box.
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每當他需要使用一份文件時, 他會把該文件取出,
09:08
And each time he accessed a document, he'd take it out,
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09:10
consult it and put it back in on the left-hand side.
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使用完之後放回到最左邊。
09:13
As a result, the documents would be ordered from left to right
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這樣的結果是, 文件會從左到右排好,
09:16
by how recently they had been used.
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最左邊的是最近期使用過的。
09:18
And he found he could quickly find what he was looking for
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他發現這樣排之後, 他只要從箱子的左邊開始
09:21
by starting at the left-hand side of the box
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一直向右找,就能快速 找到他想找的文件。
09:23
and working his way to the right.
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09:25
Before you dash home and implement this filing system --
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在你們衝回家導入 這個建檔系統之前——
09:27
(Laughter)
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(笑聲)
09:29
it's worth recognizing that you probably already have.
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值得先想想,你可能 已經有這個系統了。
09:32
(Laughter)
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(笑聲)
09:36
That pile of papers on your desk ...
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你書桌上的那疊紙……
09:39
typically maligned as messy and disorganized,
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通常都被別人誹謗說是亂七八糟,
09:41
a pile of papers is, in fact, perfectly organized --
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其實是有著完美 組織系統的一疊紙——
09:44
(Laughter)
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(笑聲)
09:45
as long as you, when you take a paper out,
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只要你每次把一張紙拿出來,
09:47
put it back on the top of the pile,
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用完之後會放回那疊紙的最上方,
09:49
then those papers are going to be ordered from top to bottom
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那麼那疊紙從上到下 就排好了順序,
09:52
by how recently they were used,
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最上面的是最近期使用的,
09:54
and you can probably quickly find what you're looking for
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你從那疊紙的最上面開始找,
09:56
by starting at the top of the pile.
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可能就能快速找到你要的。
09:59
Organizing your wardrobe or your desk
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整理你的衣櫥或你的書桌
10:01
are probably not the most pressing problems in your life.
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可能不是你人生中最緊迫的問題。
10:05
Sometimes the problems we have to solve are simply very, very hard.
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有時,我們需要解決的問題 就是非常非常難搞。
10:09
But even in those cases,
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但即使在那些情況下,
10:10
computer science can offer some strategies
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電腦科學也能夠提供一些策略,
10:12
and perhaps some solace.
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也許還能提供一些安慰。
10:16
The best algorithms are about doing what makes the most sense
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最好的演算法, 就是要在最短的時間內
10:19
in the least amount of time.
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做出最合理的舉動。
10:22
When computers face hard problems,
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當電腦面臨困難的問題時,
10:24
they deal with them by making them into simpler problems --
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它們的處理方式是把那些問題 變成更簡單的問題——
10:27
by making use of randomness,
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做法包括使用隨機性、
10:28
by removing constraints or by allowing approximations.
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移除限制式,或是允許近似值。
10:32
Solving those simpler problems
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解決那些較簡單的問題,
10:34
can give you insight into the harder problems,
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就能提供你關於 原本困難問題的洞見,
10:37
and sometimes produces pretty good solutions in their own right.
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有時,還能自己產生出 很好的解決方案。
10:41
Knowing all of this has helped me to relax when I have to make decisions.
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知道這一切,讓我在 必須要做決策時能夠放輕鬆。
10:45
You could take the 37 percent rule for finding a home as an example.
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可以用找房子時的 37% 規則來當例子。
10:49
There's no way that you can consider all of the options,
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你不可能把所有的 選項都納入考量,
10:51
so you have to take a chance.
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所以你得要冒險。
10:53
And even if you follow the optimal strategy,
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即使你遵循最佳化策略,
10:56
you're not guaranteed a perfect outcome.
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也不能保證你會得到最完美的結果。
10:59
If you follow the 37 percent rule,
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如果你遵循 37% 規則,
11:01
the probability that you find the very best place is --
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你能找到最棒的地方的機率是——
11:04
funnily enough ...
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很有趣……
11:06
(Laughter)
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(笑聲)
11:07
37 percent.
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是 37%。
11:09
You fail most of the time.
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大部分的時候,你會失敗。
11:12
But that's the best that you can do.
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但你能做到最好的就是這樣了。
11:14
Ultimately, computer science can help to make us more forgiving
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最終,電腦科學會協助讓我們
11:17
of our own limitations.
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更能原諒自己的限制。
11:20
You can't control outcomes, just processes.
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你不能控制結果,只能控制過程。
11:22
And as long as you've used the best process,
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只要你已經用了最好的過程,
11:25
you've done the best that you can.
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你就已經盡了全力。
11:26
Sometimes those best processes involve taking a chance --
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有時,最好的過程會需要冒點險——
11:30
not considering all of your options,
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比如不去考量所有的選項,
11:32
or being willing to settle for a pretty good solution.
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或是願意妥協,接受 算是不錯的解決方案。
11:35
These aren't the concessions that we make when we can't be rational --
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這些並不是我們在無法 理性時所做的讓步——
11:38
they're what being rational means.
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它們就是理性的真締。
11:40
Thank you.
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謝謝大家。
11:42
(Applause)
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(掌聲)
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