Paola Antonelli: Treating design as art

40,883 views ・ 2008-01-22

TED


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譯者: Valter Wei 審譯者: Adrienne Lin
00:12
Those of us who believe in heaven have some sort of idea of what heaven would be.
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凡是有信仰的人,都會有對於天堂模樣的猜想。
00:16
And in my idea, heaven is satisfied curiosity.
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在我看來,天堂就是好奇心得到滿足。
00:19
I think of heaven as a really comfortable cloud
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我把天堂想像成一朵非常舒適的雲朵,
00:22
where I can just lie down with my belly down,
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我可以躺在上面 —— 腹部朝下,
00:24
like I was watching TV when I was a child, and my elbows up.
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就像我小時候看電視的姿勢,手肘還要撐著頭。
00:28
And I can basically look everywhere I want,
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我可以欣賞任何我想看的地方,
00:31
see every movie I've always wanted to see.
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看每一部我喜歡的電影。
00:33
And in the same kind of trance that you can feel sometimes
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有時你也會有如此出神的感覺 ——
00:37
in the subway in New York when you're reading,
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在紐約的地鐵上閱讀的時候,
00:38
there's something really soothing and easy.
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你會感覺到怡人且輕鬆的氣氛。
00:40
Well, the funny thing is that I already have that kind of life, in a way,
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有趣的是,從某種程度上看,我已經擁有了這種「天堂般的生活」。
00:44
because I discovered ...
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因為我發現 ——
00:47
it took me a while to understand it,
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當然我花了一段時間釐清這點,
00:48
but when I discovered around 24 years of age that I was much more comfortable
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當我在24歲的時候,我發現自己和藝術品在一起
00:53
with objects than with people, I finally decided to really embrace this passion.
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比跟人在一起感覺更好,而後我決定要充分發揮這種熱情。
00:59
And I basically live my life in sort of a trance,
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所以我基本上生活在一種陶醉的狀態中。
01:01
and I look around and everything I see is just the beginning of a long story.
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而當我環顧四周時,我看到的一切都僅是一段悠久故事的開端。
01:06
Just to give you an example:
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舉個例子:
01:08
this is the exhibition, Humble Masterpieces, as it was at MoMA in 2004.
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2004 年,MoMA 舉行了名為「日常設計經典」的展覽。
01:13
We were in Queens,
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當時我們在皇后區,
01:14
we were building the big, big, big, big building in Midtown,
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我們在市中心建一幢很大很大的建築,
01:17
so we were in the small, small, small boondocks.
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所以我們在一個很小很小的偏僻角落。
01:19
That was one of the funnest moments of my career.
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那是我的事業中饒富生趣的時刻。
01:23
But it's not only that.
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不只是這樣,
01:24
The typeface -- the typeface is Helvetica;
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還有字體 —— Helvetica 字體。
01:26
it's its 50th anniversary this year.
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今年是 Helvetica 字體誕生的50週年。
01:29
And so I start thinking -- Max Miedinger and all those Swiss designers together,
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因此我開始想:Max Miedinger,以及其他所有的瑞士設計師,
01:33
trying to outdo Akzidenz-Grotesk, and come up with a new sans-serif typeface --
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試圖超越 Akzidenz Grotesk,設計出一種嶄新的無襯線字體。
01:38
and the movie starts playing in my head already.
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電影的情節已經開始在我腦中播放了。
01:41
And of course, you can imagine, with Humble Masterpieces
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當然,你可以想像「日常設計經典」
01:44
it was the same thing multiplied by a hundred.
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是被複製上百次的相同東西。
01:47
And I do hope, by the way, that the real goal of the exhibition
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而同時我確實希望,這個展覽的真正目的
01:50
is going to have the same effect on you.
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會給予你們相同的影響。
01:52
The exhibition was meant to be a way to have children think of doing ...
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展覽旨在成為一種讓孩子們思考所做的事情的方式 ——
01:58
you know when they do homeworks at home?
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我們希望他們在家裡做作業的時候,
02:00
Instead of having a tray with two peas, I was hoping that they would go
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不要拿著課本背誦,我希望他們能夠
02:03
into the kitchen cabinet or the mother's handbag
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走進廚房看看櫥櫃,或者他們母親的手提包,
02:06
and do their museum-quality design collection on a tray.
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來做博物館級的設計收藏。
02:10
So, everybody's always suggesting new humble masterpieces,
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因此每個人都一直在提議設置新的「日常設計經典」。
02:14
and at MoMA we put out some books
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在 MoMA 我們放了些書在那,
02:15
just for people to suggest their own humble masterpieces.
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僅僅是為了讓人們就他們眼中的「日常設計經典」給出建議。
02:19
And when you do that, usually you get 80 percent porn and 20 percent real suggestions,
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通常實行的時候,收到的有80%是色情廣告,只有20%是真正的建議。
02:24
and instead it was all -- almost -- all good suggestions.
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不過,幾乎所有的建議都是好的建議。
02:29
And a lot of nationalism came in.
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而民族情感也開始盛行起來。
02:31
For instance, I didn't know that the Spaniards invented the mop,
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比如說,我之前並不知道是西班牙人發明了拖把,
02:35
but they were very proud
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但是他們為此非常自豪。
02:36
so every Spaniard said "la frego." And Italians did the pizza.
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因此每個西班牙人說 "la frego"。而義大利人對披薩也是同感。
02:39
And I wanted to show you, also, the suggestions from Kentucky are pretty good --
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但我想給你們看的是,來自肯塔基非常好的建議:
02:43
they had moonshine, laundry detergents and liquid nails.
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他們有私釀酒,洗衣精,以及免釘膠。
02:46
And I keep it going, and I just got,
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然後繼續,我剛剛得到了 ——
02:47
(Laughter)
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(大笑)
02:48
also, this suggestion from Milan:
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這個來自米蘭的提議:
02:51
it's our traffic divider, which we call "panettone," and it's painted;
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這是我們的交通分隔物,我們叫做 panettone,是有上漆的。
02:56
it's these beautiful concrete things that you use around Milan
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你知道,這些漂亮的混凝土做的東西在米蘭
03:00
to define all the lanes of traffic.
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是用來區分交通線路的。
03:02
So, think of your own,
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因此想像自己國家的東西吧,
03:03
send them on if you want to -- they're always welcome.
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可以的話,讓我們知道那些東西 — 我們永遠歡迎。
03:06
But an exhibition like that made me understand even more
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但是這樣的一個展覽讓我學到的
03:11
what I've been thinking of for 13 years ever since I got to MoMA.
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比我進入MoMA工作後,思考的13年裡還要更多。
03:15
I'm Italian. In Italy, design is normal.
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我是義大利人。在義大利,設計俯拾即是。
03:18
Different parts of the world have a knack for different things.
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要知道,不同的地方的人對事物的喜好差異甚大。
03:22
I was just recently in Argentina and in Uruguay,
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不久之前,我在阿根廷和烏拉圭,
03:26
and the default way of building homes in the country is a beautiful modernism
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在這些國家,建造房屋的普遍方式有著漂亮的現代感,
03:32
that you don't see elsewhere, but the contemporary art was terrible.
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在別處可是找不到的,但兩個國家的現代藝術發展其實很糟糕。
03:36
In Italy, in Milan especially,
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在義大利,特別是在米蘭,
03:38
contemporary art really doesn't have that much of a place.
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現代藝術其實並不普遍。
03:42
But design -- oh, my God.
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但是設計呢 —— 老天!
03:43
What you find at the store at the corner, without going to any kind of fancy store,
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不用去高級商場,你在隨處一個商店的角落發現的,
03:48
is the kind of refined design that makes everybody think that
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是精緻的設計,會讓每個人都以為
03:50
we are all so sophisticated.
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我們的設計是如此時髦。
03:52
It's just what you find at the store.
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這還僅僅是你在商店之中發現的東西。
03:54
And New York has another kind of knack for contemporary art.
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而紐約對現代藝術有著另一種偏好。
03:59
I'm always amazed -- three-year-olds know who Richard Serra is
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我對此一向非常吃驚:三歲的孩子知道 Richard Serra 是誰,
04:04
and take you to the galleries.
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還會帶你去看藝術展覽。
04:06
But design, for some reason, is still misunderstood for decoration.
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但是設計,處於某種原因,仍被大眾誤解為裝飾性質。
04:10
It's really interesting:
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這一點確實很有趣。
04:12
what many people think when I say the word "design" is they think of
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當我提到「設計」這個詞的時候,很多人覺得
04:16
this kind of overdesigned -- in this case, it's overdesigned on purpose, but --
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意味著一種過度設計 — 在此例中,確實是刻意的設計 —
04:21
decoration, interior decoration.
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但是裝飾方面,室內裝飾,
04:23
They think of somebody choosing fabrics.
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他們會認為是某個人在挑選建築材料。
04:25
Design can be that, of course, but it can also be this.
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當然,你可以那樣子去理解設計。但也可能是別的,
04:29
It can be a school of design in Jerusalem that tries to find a better way
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可能是在耶路撒冷的一個設計學校找出更好的方法
04:34
to design gas masks for people,
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來為人們設計防毒面具。
04:35
because, as you know, Israel deploys one gas mask per person including babies.
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因為如你們所知道的,以色列給每個人配置了防毒面具,連嬰兒也不例外。
04:41
So, what these designers do is they find a way to lower the neckline,
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因此,這些設計師所做的就是找到一個方法降低領口,
04:46
so that instead of being completely strangled, a teenager can also sip a Coke.
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如此,使用者就不會被勒的喘不過氣來,甚至青少年可以帶著面具吸可樂。
04:52
They tried to make a toddler's gas mask in such a way that the toddler
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當地人這樣設計嬰兒的防毒面具是基於
04:58
can be held by the parent because proximity of the body is so important.
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嬰兒可以被其父母保護著 —— 因為身體的親近是如此重要 ——
05:03
And then they make a little tent for the baby.
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然後他們能為孩子做個小帳篷。
05:04
However cruel, however ruthless you can think this is it's a great design,
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不管你們覺得這有多麼的粗淺與簡陋,這確實是一個非常好的設計。
05:10
and it is miles away from the fancy furniture,
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雖然和設計奢華家具相距甚遠,
05:14
but still, it's part of my same field of passion.
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但仍然是我的熱情所在。
05:17
What I've been doing at MoMA since the beginning is to try to
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我從始至今在 MoMA 做的是試著
05:22
harness the power of MoMA
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運用 MoMA 的能力。
05:24
because it's great to work there. You really have power
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因為在那裡工作實在很棒 —— 真的有種神奇魔力,
05:27
in that people usually tend to know about your exhibition or see the exhibitions,
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能讓人們得知你的展覽或是來觀看。
05:32
and that is power because in a design museum I wouldn't have as many visitors.
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而這種能力,因為是在一個設計博物館,不太可能有很多遊客來。
05:37
I'm very well aware that 80 percent of my public is there to see Picasso and Matisse,
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我非常清楚八成的觀光客都是去看畢卡索和馬蒂斯。
05:42
and then they stumble upon my show and I keep them there.
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要是他們剛好來到我們的展區,我就設法讓他們駐足觀賞。
05:45
But what I've been trying to do is something that the curators at MoMA
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但我嘗試在做的,也是在我的部門中
05:48
in my department have been doing ever since the museum was founded in 1929,
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的 MoMA 策展人自博物館於 1929 年建立以來,一直在做的事。
05:52
which is to try and see what's going on in the world
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也就是嘗試並發現當今世間發生的事,
05:55
and try to use that authority in order to make things better.
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並且利用設計的力量使事物更加美好。
05:59
There have been many episodes,
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有很多例子 ——
06:02
and actually Eames Demetrius may be here in the audience,
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實際上 Eames Demetrius 可能正好就坐在觀眾席。
06:04
but in two instances, his great-grandfather, grandfather --
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但是從他的曾祖父,還有祖父的例子來看,
06:09
I'm always a little perplexed about the relation, exactly --
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我總是不擅長釐清這種關係。
06:14
Charles Eames the first time and then Charles and Ray Eames the second time
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但是,Charles Eames 第一次,接著 Charles 和 Ray Eames 第二次,
06:18
were involved in two competitions:
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都參加了二個比賽。
06:20
one in 1940, it was about organic furniture, and the second one in 1948
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一個是在 1940 年,這是關於有機家具的比賽。而第二個在 1948 年,
06:25
was low-cost furniture for the GIs coming back from the war
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是為從戰場歸來的美國士兵們設計低成本的家具,
06:29
that then sparked a whole line of furniture.
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這也激起了整個家具產業的火熱。
06:32
And then there was good design for very low price.
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那個時候就有非常低價的優良設計。
06:37
There were a lot of programs in architecture and design that were about
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在建築學和設計學上出現很多項目,
06:41
pointing people in the direction of a better design for a better life.
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讓大眾導向「設計讓生活更美好」的思維。
06:47
So, I started out in '95 with this exhibition that was called
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所以呢,我從 1995 年就開始辦這個展覽,叫做
06:50
Mutant Materials in Contemporary Design.
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「創新材料與當代設計」。
06:52
It was about a new phase, in my opinion, in the world of design
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我認為在設計界,這是一個新的階段
06:56
in that materials could be customized by the designers themselves.
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材料可以讓設計師們運用自如。
07:00
And that put me in touch with such diverse design examples as the aerogels
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而這也讓我接觸到了多樣的設計案例,比如
07:08
from the Lawrence Livermore Lab in California;
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加州 Lawrence Livermore 實驗室的氣凝膠。
07:10
at that time, they were beginning to be brought into the civilian market.
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那時,這些產品才開始被推廣進入市場。
07:16
And at the same time, the gorgeous work of Takeshi Ishiguro, who did these
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同時,石黒猛有個很棒的作品,
07:19
beautiful salt-and-pepper containers that are made of rice dough.
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他用米團製成這些漂亮的鹽罐和胡椒罐。
07:23
So you see, the range is really quite diverse.
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所以,你們看,這些設計涵蓋的範圍相當廣闊。
07:28
And then, for instance, this other exhibition
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再說明 2001 年的另一個展覽,
07:30
that was entitled Workspheres in 2001,
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標題名為「工作環境」。
07:34
where I asked different designers to come up with ideas for
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在那我請形形色色的設計師們腦力激盪,
07:38
the new type of work styles that were happening in the world at that time.
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思考方向是當時世界上新穎的工作風格。
07:43
And you see IDEO there.
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你們現在看到的是由 IDEO 所設計,
07:45
It was beautiful -- it was called Personal Skies.
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很漂亮,名喚「個人天空」。
07:48
The idea was that if you had a cubicle, you could project a sky on top
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它的構思在假設你有個小臥室,你可以放一片天空
07:52
of your head and have your own "Cielo in Una Stanza" -- a sky in a room --
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在你頭頂上,就有了自己的 "Cielo in Una Stanza" — 房裡的藍天。
07:56
it's a very famous Italian song.
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是首非常著名的義大利歌曲。
07:58
And other examples: this was Marti Guixe about working on the go,
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還有更多範例。Marti Guixe 關注的是在行動工作。
08:02
and Hella Jongerius, my favorite, about how to work at home.
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Hella Jongerus,我最喜歡的設計師,關注的是如何在家工作。
08:05
And this lets me introduce a very important idea about design:
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而這不禁讓我想要介紹一個非常重要的設計理念。
08:10
designers are the biggest synthesizers in the world.
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設計家是世界上最主要的「統合者」。
08:13
What they do best is make a synthesis of human needs,
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他們最出色之處就是結合人類需求、
08:18
current conditions in economy, in materials, in sustainability issues,
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以及在經濟、材料、可持續性議題等現況。
08:22
and then what they do at the end -- if they are good --
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而他們最終的成品,如果做得好,
08:26
is much more than the sum of its parts.
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將遠優於僅有一部分的集合。
08:28
Hella Jongerius is a person that is able to make a synthesis
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而 Hella Jongerius 能將統合這回事
08:31
that is really quite amazing
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做得很令人驚豔,
08:34
and also quite hilarious.
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更饒富生趣。
08:35
The idea behind her work was that
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她工作的理念是 ——
08:38
at that time, everybody was saying you have to really divide your life.
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當每個人都主張「劃清工作與休閒的界線」的時候,
08:42
Instead, she said, "No, no. Work and leisure can be together."
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她卻主張「不不,工作和休閒可以共存的。」
08:45
Yeah, that's particularly gorgeous -- it's the TV dinner of 2001.
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真的,這棒透了,就如同 2001 年的流行的電視餐。
08:49
There have been many other exhibitions in the meantime,
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雖然還有很多其他的展覽,
08:53
but I don't want to focus on my shows.
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但我不想完全只關注我的展示。
08:54
I would like, instead, to talk about how great some designers are.
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我想談一些偉大的設計師們。
08:58
I've always had a hard time with the word "maverick."
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我一直都對獨行俠 (maverick) 一詞頗為不解,
09:00
I came to the United States 13 years ago, and to this day
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你知道,13 年前我到美國,直到今天,
09:02
I have to ask, "What does that mean?"
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我還在問,這是甚麼意思呢?
09:05
So, this morning I went to see on the dictionary and it said that
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所以今天早上,我翻開字典,上面講到
09:08
there was this gentleman that was not branding its cattle.
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有個名叫Maverick的牧場主人沒在自己的牲口烙印,
09:11
Therefore, he was not following everybody's lead,
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因此可以說他没有跟隨他人的主流。
09:14
and therefore, he was a maverick.
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因此,他就是個「獨行俠」。
09:15
So, designers do need to be mavericks,
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所以你們瞭解,設計師們的確需要特立獨行,
09:19
because the best way to design a successful object --
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因為設計一件成功的物品
09:22
and also an object that we were missing before --
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以及我們曾想望過的物品時
09:26
is to pretend that either it never existed
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最佳方式就是當它從未存在,
09:29
or that people will be able to have a new behavior with it.
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或者相信人們使用新物品之後會有新的行為。
09:33
So, Safe is the last exhibition that I did at MoMA
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「安全」是我在 MoMA 最近完成的展覽。
09:37
and it ended at the beginning of last year.
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它在去年初結束,
09:40
It was about design that deals with safety and deals with protection.
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這一展覽是處理安全以及保護的設計。
09:43
It's a long story because it started before 2001 and it was called Emergency.
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說來話長,因為它在 2001 年前就開展了,當時叫做「救難」。
09:48
And then when 9/11 happened, I had a shock and I canceled the exhibition
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而當時正好發生 911 事件,我大吃一驚,隨後便撤了展。
09:54
until, slowly but surely, it came back --
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直到我們按部就班地重新開展,
09:57
as a half-full glass instead of half-empty --
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就像從「半空的杯子」變成「半滿的杯子」 一般,
10:00
and it was about protection and safety.
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我們將主題調整成「保護與安全」。
10:02
But it ranged from such items as a complete de-mining equipment to
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展覽的範圍從一套完整的除雷設備
10:09
these kind of water-sterilizing straws,
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到水質淨化消毒管道。
10:13
so it was really wide-ranging.
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領域非常廣泛。
10:14
It also had ... you know, Cameron and I worked a little bit together,
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還有我和 Cameron 的小小合作。
10:18
and some of the entries that you see in his website were actually in the exhibition.
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他網站上的一些東西也在這展覽中出現了。
10:22
But what is interesting is that we don't need to talk about design and art anymore;
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有趣的是,我們並不需要再刻意地討論設計和藝術了。
10:29
design uses whatever tools it has at its disposal in order to make a point.
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設計使用它所能用到的一切工具來說明一個觀點。
10:33
It's a sense of economy and a sense, also, of humor.
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這是一種經濟啓示,也是一種幽默感的體現。
10:36
This is a beautiful project by Ralph Borland, who's South African.
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這是來自南非的 Ralph Borland 的一件非常漂亮的設計。
10:40
It's a suit for civil disobedience.
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一個為非暴力反對運動設計的外套。
10:42
The idea is that when you have a riot or a protest
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設計的理念是當你在參加抗議遊行時,
10:45
and the police comes towards you, you're wearing this thing --
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警察靠近你了,而你正穿著這件外套。
10:48
it's like a big heart and it has a loudspeaker over your heart
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外套的外型就像一顆大心臟,而它在你心臟的位置有一個擴音器,
10:52
so your heartbeat is amplified --
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這樣你的心跳聲就被放大了。
10:53
and the police is reminded;
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而警察也會發覺這點 ——
10:55
it's like having a flower in front of the rifle.
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就像一朵鮮花在來福槍口前一樣。
10:58
And also, you can imagine, a whole group of people with the same suit
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而且,你可以想像,當一群人同時穿著這種外套,
11:03
will have this mounting collective heartbeat that will be scary to the police.
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集體的心跳聲會嚇到警察。
11:07
So, designers sometimes don't do things that are immediately
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設計家們有時並不製作一些有即刻功能性的事物,
11:10
functional, but they're functional to our understanding of issues.
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但是卻能幫助我們理解事物。
11:14
Tony Dunne and Fiona Raby
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Tony Dunne 與 Fiona Raby,
11:16
did this series of objects that are about our anguish and our paranoia,
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設計了一系列可以反映我們的痛苦與妄想情緒的物品。
11:22
like this hideaway furniture that's made in the same wood as your floor
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像這種可以隱藏的家具,以和地板相同的木材製作,
11:26
so it disappears completely and you can hide away;
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所以它看起來是完全隱形,你也可以把它藏起来。
11:28
or even better, the huggable atomic mushroom, which got me an article
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還有更棒的,可以拿來抱的蘑菇雲。這個發現也讓我
11:33
on the Bulletin of Atomic Scientists of the United States --
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有幸在美國《原子科學家公報》上發表文章。
11:36
I don't think it ever happened before at MoMA;
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我不認為有任何在 MoMA 之前的先例。
11:38
or this Faraday Chair that is supposed to protect you from radiations.
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而這把法拉第座椅可以保護你避免輻射的侵害。
11:41
But the interesting thing in the exhibition is the discovery that
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但是展覽中有趣的事是發現
11:47
the ultimate shelter is your sense of self,
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終極的遮蔽物就是你的自我意識。
11:49
and there are quite a few designers that are working on this particular topic.
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然後已經有一些設計家開始在這個特殊的領域上作業。
11:54
This is Cindy van den Bremen, who is a Dutch designer
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來自荷蘭的設計家 Cindy van der Bremen,
11:56
that's done this series of Capsters.
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設計了一系列的運動服裝。
11:58
They are athletic gear for Muslim women that enable them to ski, play tennis,
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能讓穆斯林婦女滑雪、打網球
12:05
do whatever they want to do without having to uncap themselves.
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做他們想做的運動,而不用擔心暴露自己。
12:09
And sometimes by doing this kind of research,
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有的時候,做這種研究
12:13
you encounter such beautiful ideas of design.
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讓你有機會發現極好的設計理念。
12:15
Twan Verdonck is really young, I think he's 27, and working together with
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Twan Verdonck 非常年輕,我想他現年是 27 歲。
12:21
some psychologist he did a series of toys that are for sensorial
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通過與心理學家合作,他做了一系列的玩具,
12:25
stimulation for children that have psychological impairments.
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可以讓有精神缺陷的孩子起到感官刺激的作用。
12:27
They're quite beautiful.
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這些玩具真的棒極了。
12:29
They range from this fluffy toy that is about hugging you --
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這個毛絨玩具就好像要抱著你一樣,
12:32
because autistic children like to be hugged tight, so it has a spring inside --
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因為自閉症的孩童喜歡被緊緊擁抱,所以它四處都裝有彈簧
12:36
all the way to this doll with a mirror so the child can see him or herself
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還有鏡子,這樣孩子就能透過鏡子看到自己,
12:41
in the mirror and regain a sense of self.
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而重新獲得歸屬感。
12:45
Design really looks upon the whole world
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設計其實是看待整個世界的一種模式。
12:48
and it considers the world in all of its different ranges.
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並從不同的領域角度思考。
12:51
I was recently at a conference on luxury organized by the Herald Tribune in Istanbul.
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前不久,我在伊斯坦堡參加《國際先驅論壇報》舉辦的,關於奢華品的會議
12:56
And it was really interesting because I was the last speaker
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這很有意思,因為我是最後一個講者,
12:59
and before me there were people that were really talking about luxury,
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而在我之前,確實大家都在談論奢侈品。
13:02
and I didn't want to be a party pooper but at the same time
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我並不想成為一個在聚會上掃興的人,可是同時
13:06
I felt that I had to kind of bring back the discourse to reality.
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我又覺得我必須將話題拉回至現實。
13:08
And the truth is that there are very different kinds of luxury,
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事實是奢侈其實有很多種,
13:14
and there's luxury that is relative for people that don't have that much.
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對於沒有太多奢侈品的人們來說,奢侈是相對的。
13:18
I want to make this point by showing you two examples of
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為了說明這一點,我會舉兩個例子,
13:23
design coming from a sense of economy -- very, very clear limits.
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靈感都來自於經濟學,界限非常清楚。
13:28
This is Cuba, and this is the recycling of a squeaky toy as a bicycle bell,
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這個是在古巴,這是一個可循環的吱吱叫的自行車鈴玩具。
13:34
and this is a raincoat that is made out of rice sacks.
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而這個呢,是用裝稻米的粗布袋製成的雨衣。
13:39
So they're quite beautiful, but they're beautiful because
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它們都很美觀,但是美觀源於
13:41
they're so smart and economical.
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靈活且經濟的設計。
13:44
And here is the work of two brothers from Sao Paulo,
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現在看到的是來自聖保羅的兩兄弟
13:47
Fernando and Humberto Campana, who got inspired by the poverty and
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Fernando 和 Humberto Campana 的作品。他們受到其身邊的貧窮景象
13:53
smartness that they saw around them to do pieces of furniture that now are
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和生活智慧的啟發,製作了一件件家具,
13:57
selling for an enormous amount of money.
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現在賣出了一大筆錢。
13:59
But that's because of the kind of strangeness of the market itself.
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而這也正是市場本身的驚奇之處。
14:03
So really, design takes everything into account,
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說真的,設計包羅萬象。
14:07
and the interesting thing is that as the technology advances,
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有趣的是,隨著技術的進步,
14:10
as we become more and more wireless and impalpable,
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當我們的模式變得越加無線和虛擬的時候,
14:14
designers, instead, want us to be hands-on.
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設計師們卻希望我們能親手實際做些事。
14:17
Sometimes hammer-on.
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有時候,還會要你善用工具。
14:18
This is a whole series of furniture that wants to engage you physically.
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你看,這一套家具需要你動手才能用。
14:23
Even this chair that you have to open up and then sit on so that it takes
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即使是這把椅子,你也需要親手張開好坐在上面,
14:27
your imprint, all the way to this beautiful series of objects
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這樣它就留下了你的烙印。這一系列漂亮的物品
14:32
that are considered design by Ana Mir in Barcelona.
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都是巴塞隆納的 Ana Mir 設計的。
14:35
From this kind of bijou made with human hair to these chocolate nipples
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作品從人的毛髮製成的耳環,到巧克力乳頭,
14:40
to these intra-toe candies that your lover is supposed to suck from your toes.
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甚至是趾間糖果,能引誘你的情人去舔你的腳趾。
14:44
(Laughter)
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(大笑)
14:45
It's quite beautiful because somehow, this is a gorgeous moment for design.
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這些設計都非常美,這都是設計的燦爛時刻。
14:50
Many years ago I heard a mathematician from Vienna, whose name was Marchetti,
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很多年前,我聽說了一位維也納一個名叫 Marchetti 的數學家,
14:57
explain how the innovation in the military industry --
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他解釋在軍事生產部門的創新
15:01
therefore, secret innovation -- and the innovation in the
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是秘密的創新。而這一創新
15:05
civilian society are two sinusoids that are kind of opposed.
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和常民社會的創新就像兩條相反的正弦曲線。
15:08
And that makes sense.
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這是有道理的,
15:10
In moments of war there's great technological innovation,
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在戰時,技術創新層出不窮。
15:12
and in the world you have to do without --
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但是在物資匱乏的社會裡,
15:15
well, during the Second World War, you had to do without steel,
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比如在二戰時期,你得面對鋼鐵匱乏
15:17
you had to do without aluminum.
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或是鋁礦匱乏的情況。
15:18
And then as peace comes, all of these technologies get all of a sudden
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而當和平時代開始,所有的這些技術突然之間
15:23
available for the civilian market.
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都可以被民間市場所利用了。
15:25
Many of you might know that the Potato Chip Chair
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在場很多人大概都聽過馬鈴薯片座椅,
15:28
by Charles and Ray Eames comes exactly from that kind of instance:
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由 Charles 和 Ray Eames 設計的,這是其中一個例子。
15:32
fiberglass was available for civilian use all of a sudden.
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玻璃纖維也突然能在民間廣泛使用。
15:35
I think that this is a strange moment.
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我想這是一個奇怪的時刻。
15:38
The rhythm of the sinusoids has changed tremendously,
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正弦曲線的週期性發生了巨大的變化,
15:40
just like the rhythm of our life in the past 25 years,
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就如同我們的生活節奏在過去 25 年的巨變一般。
15:44
so I'm not sure anymore what the wavelength is.
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因此我不再確信波長有多長。
15:47
But it surely is a very important moment for design,
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但這實在是設計領域一個非常重要的時刻。
15:51
because not only is the technology proceeding, not only is computing
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不僅是科技發展,像電腦技術
15:55
technology making open-source possible also in the world of design,
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使「開源」在設計界中成為可能,
16:00
but also the idea of sustainability --
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更包含永續發展的理念 ——
16:02
which is not only sustainability from the viewpoint of CO2 emissions and footprint,
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不僅是從碳足跡的觀點出發的永續性,
16:08
but also sustainability of human interrelationships --
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還有人類相互關係的永續性。
16:11
is very much part of the work of so many designers.
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這已成為現在很多設計師工作的一部分。
16:14
And that's why designers, more and more, are working on behaviors
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這也是為何設計師們越來越關注由設計引致的行為改變,
16:17
rather than on objects.
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而非單純看物品本身。
16:18
Especially the good ones, not all of them.
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特別是優秀的設計師,雖然不是個個都如此。
16:21
I wanted to show you, for instance, the work of Mathieu Lehanneur,
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我想讓你們看看 Mathieu Lehanneur 的作品,
16:25
which is quite fantastic.
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它非常奇特。
16:26
He's another young designer from France who's working --
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他是另一位來自法國的年輕設計師,
16:29
and at this point he's working, also, with pharmaceutical companies --
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他現在和製藥公司合作,
16:31
on new ways to engage patients, especially children,
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設計新的方法讓病人們,特別是兒童,
16:35
in taking their medicines with constancy and with certainty.
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能持續並定時服藥。
16:39
For instance, this is a beautiful container for asthma medicine
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舉例來說吧,這是一個裝哮喘藥的漂亮瓶子,
16:43
that kind of inflates itself when it's time for you to take the medicine,
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到該服藥的時候,它就會自動地膨脹開來。
16:46
so the child has to go -- pffff! -- to release and relieve the container itself.
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這樣孩子就會去打開藥瓶,同時讓它消氣。
16:51
And this other medicine is something that you can draw on your skin,
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而另外這種藥,可以讓你在皮膚上塗鴉。
16:54
so intradermal delivery enables you to joyfully be involved
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透過皮膚接觸的服用方式會讓你愉悅地投入到
16:59
in this particular kind of delivery.
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這種特別的服藥過程中。
17:01
Similarly, there's the work of people like Marti Guixe that tries to involve
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相似地,例如 Marti Guixe,有很多設計品試圖讓你參與其中,
17:07
you in a way that is really about making everything pass through your mouth
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方法就是讓所有的東西都要透過你的口腔。
17:12
so that you learn from your mistakes or from your taste, orally.
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因此你可以通過口服嘗到犯錯的滋味。
17:19
The next show that I'm going to work on --
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我要做的下一個展覽主題,
17:21
and I've been bugging a lot of you about this here --
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我剛剛一直提到的
17:24
is about the relationship between design and science.
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是設計和科學間的關係。
17:26
I'm trying to find not the metaphors, but, rather, the points in common --
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我試圖尋找的並非象徵,而是共同點:
17:30
the common gripes, the common issues, the common preoccupations --
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共同的抱怨、共同的問題、共同的關注。
17:34
and I think that it will enable us to go a little further in this idea of design
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而我認為這一點能讓我們在設計理念上走得更長遠,
17:41
as an instruction, as a direction rather than a prescription of form.
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讓設計成為一種啟發,一種方向,而非制式指令。
17:46
And I am hoping that many of you will respond to this.
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同時我也希望你們都能發表回應。
17:50
I've sent an email already to quite a few of you.
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我已經向你們其中一些人發了信。
17:53
But design and science and the possibility of visualizing different scales,
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我們可以形象不同的層面以展現「設計與科學」的魅力。
17:57
and therefore, really work at the scale of the very small
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因此,這需要從小事開始,
18:01
to make it very big and very meaningful.
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才能做出偉大且有意義的事情。
18:03
Thank you. (Applause)
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謝謝!
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