The evolution of the coffee cup lid | Small Thing Big Idea, a TED series

135,510 views ・ 2020-02-12

TED


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00:00
Transcriber: TED Translators admin Reviewer: Camille Martínez
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Translator: 潘 可儿 Reviewer: H.L. Au
00:12
You never give it any thought,
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你從來都唔會留意佢
00:13
and there are billions of them out there,
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但係世界上有無數多個佢
00:15
but the amount of design and passion and creativity
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但係關於呢樣嘢嘅 設計、熱情同創意
00:19
that goes into this little disc is remarkable.
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就多到驚人
00:24
[Small thing.]
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[ 小東西 ]
00:25
[Big idea.]
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[ 大諗法 ]
00:30
The coffee cup lid is a lid for your coffee cup.
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咖啡杯蓋就係 你杯咖啡嘅蓋
00:34
It snaps on.
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佢就咁套上去
00:35
It has an opening.
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佢有個開口
00:36
You've got lids with a little latch that opens and closes.
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有啲蓋有個細細嘅開口
00:40
You've got ones that are in creative shapes.
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仲有各種各樣嘅得意造型
00:43
Coffee cup lids have their own vocabulary.
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咖啡杯蓋有佢哋 自己嘅專用詞彙
00:45
People talk about the "peripheral skirts,"
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大家會講「圍邊裙」
00:48
the "press-in dimples," the "fragrance outlets,"
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「下按凹槽」 「香氣出口」
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the "slosh factor."
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「瀉出因素」
00:52
But you need these words,
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你要用到呢啲詞
00:53
because so much thought and innovation
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因為呢啲咖啡杯蓋
00:56
goes into these coffee cup lids.
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融入咗好多諗法同創新
00:58
Our society is just more and more mobile.
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我哋嘅社會變得 越嚟越行動自如
01:01
Everything is on the move.
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一切都係度郁緊
01:02
The good part: it's convenient.
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好處係:咁好方便
01:04
You can drink coffee anywhere, you don't have the stay in the diner.
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你喺邊都可以飲咖啡 你唔使一直坐喺餐廳
你可以喺地鐵飲 你可以邊行邊飲
01:07
It can be in the subway. You can be walking.
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01:09
The bad part is, it's harder to savor a coffee
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而壞處就係 當你行緊時
01:12
when you're taking it on the road.
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就好難去品嘗一杯咖啡
01:15
The first patent for a lid on a cup
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關於杯蓋嘅第一個專利
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was in 1934,
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誕生於 1934 年
01:19
but it was for cold beverages.
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但係,係冷飲杯蓋嚟嘅
01:20
And in 1950, this guy named James Reifsnyder
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1950 年,呢個叫 詹姆斯·羅斯內德嘅人
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invented the first snap-on lid.
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發明咗第一個按扣杯蓋
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But it didn't have an opening for drinking.
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但係佢冇一個飲嘢嘅開口
01:29
In the '60s there was this huge cultural shift,
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喺六十年代 文化發生咗大轉變
01:33
where people started drinking coffee on the move.
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大家開始變行邊飲咖啡
01:35
And 7-Eleven was the first to sell coffee to go.
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而 7-11 就係第一間出售 外賣咖啡嘅商店
01:39
And then came this revolution in 1967.
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之後就到 1967 年嘅革命啦
01:42
A man named Alan Frank invented a lid
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一個叫阿蘭·弗蘭克嘅男人
發明咗一種可以 撕開開口嘅杯蓋
01:45
that you could peel a tab off,
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01:47
like in the shape of a guitar pick,
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開口好似吉他撥片咁樣
01:49
and drink it from there.
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咁你就可以飲到咖啡啦
01:50
In 1975, another big advance:
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1975 年,又有另一個大進步:
01:53
you could peel back a tab and attach it to the lid itself.
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你可以撕開開口 再將佢黐返蓋度
01:56
So, more and more people started drinking coffee on the go.
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咁,就有越嚟越多人 開始變行邊飲咖啡啦
02:00
In 1984, a watershed moment in the history of coffee cup lids:
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1984 年就係咖啡杯蓋 歷史嘅分水嶺
02:06
the birth of the traveler lid.
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「旅行杯蓋」誕生咗
02:09
And it is iconic -- you've seen it a million times.
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而佢係好經典嘅 你已經見過佢無數次啦
02:11
And it solved a whole host of problems.
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而佢解決曬全部嘅問題
02:14
It's designed so that you don't splash your face,
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呢種設計令咖啡唔會潑落你塊面到
02:18
because it's higher than any of the other ones.
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因為佢高過哂其他杯蓋
02:21
And it's got this protruding rim,
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而佢突出嘅邊緣
02:23
so it slightly cools the coffee before it hits your lips.
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可以喺咖啡入口之前 稍微降低佢嘅溫度
02:26
It's got a small depression in the center for your nose,
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佢有一個細凹槽 就對正你嘅鼻
02:30
so you can really get in there and get maximum aroma.
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咁你就可以充分聞到香味
02:33
It's got this tiny air hole that lets the steam out
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呢個細氣窿可以放走蒸汽
02:36
and stops it from creating a vacuum.
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同時防止產生真空
02:39
This is one of those objects where you just don't notice it
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杯蓋就係嗰啲你唔會去留意嘅嘢
02:42
until it dribbles on your lap.
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直到啲咖啡淋濕你大髀
02:43
So I think the coffee cup lid will just continue to evolve,
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所以我覺得咖啡杯蓋會繼續進化
02:48
and you're going to see a move away from single-use plastic lids
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跟住你就會見到即棄塑膠杯蓋
02:51
to lids that are a little more sustainable.
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向更加可持續嘅杯蓋發展啦
02:53
We're not going to stop moving.
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我哋唔會停止前進
02:55
We're not going to stop drinking coffee.
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我哋唔會唔再飲咖啡
02:57
And I think that's what these coffee lid engineers are trying to do,
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我覺得咖啡杯蓋工程師 嘗試做緊嘅嘢
03:01
is to make it so that the experience of taking it on the road
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就係令到邊行邊飲咖啡嘅體驗
03:05
is as good as sitting in a restaurant, drinking from a ceramic cup.
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同坐喺餐館裡面 攞陶瓷杯飲一樣咁正
03:10
Because, you know, coffee is serious business.
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因為,你知啦 咖啡係件大事嚟
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