Mena Trott: How blogs are building a friendlier world

15,127 views ・ 2007-01-16

TED


请双击下面的英文字幕来播放视频。

翻译人员: Ben Peng 校对人员: Peilu Chen
00:25
Over the past couple of days,
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在过去的几天里,
00:27
as I've been preparing for my speech,
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因为一直在准备今天的演讲
00:29
I've become more and more nervous about what I'm going to say
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我越发觉得紧张。
因为我要给你们讲讲我的想法,站在这个舞台上
00:32
and about being on the same stage as all these fascinating people.
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这舞台上可站过多少杰出的人啊
00:35
Being on the same stage as Al Gore, who was the first person I ever voted for.
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和戈尔同台演讲啊。他竞选总统时,我为他投出了我人生中的第一票
00:40
And --
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而且
00:41
(Laughter)
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(笑声)
00:45
So I was getting pretty nervous
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我越来越紧张了
00:46
and, you know, I didn't know that Chris sits on the stage,
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我也没想到Chris会坐在台上
00:49
and that's more nerve-racking.
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紧张情绪更是有增无减
00:51
But then I started thinking about my family.
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然而我开始想到我的家庭
00:53
I started thinking about my father and my grandfather
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我想到我的父亲和祖父
00:56
and my great-grandfather,
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以及我的曾祖父
00:58
and I realized
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我发现
00:59
that I had all of these Teds going through my bloodstream --
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他们都叫Ted呢
我体内就流动着Ted之血-
01:04
(Laughter)
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(笑声)
01:05
that I had to consider this "my element."
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所以呢,
我必须考虑到这点优势。
01:09
So, who am I?
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那么我是谁?
01:11
Chris kind of mentioned I started a company with my husband.
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Chris提到我和我丈夫创立了一家公司
01:15
We have about 125 people internationally.
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我们约有125名员工遍布世界各地
01:17
If you looked in the book,
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如果你看看书上的介绍
01:19
you saw this ...
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你会看到这头像
01:20
(Laughter)
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01:21
which I really was appalled by.
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我自己也被吓得不轻
01:25
(Laughter)
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(笑声)
01:27
And because I wanted to impress you all with slides,
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我本想些幻灯片作为辅助道具
01:31
since I saw the great presentations yesterday with graphs,
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可是我昨天看到一些很棒的演讲都是带有图表的
01:33
I made a graph that moves,
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于是我也做了个会动的图表
01:36
and I talk about the makeup of me.
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讲的是我的化妆
01:39
(Laughter)
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(笑声)
01:42
So, besides this freakish thing,
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除了这张搞怪的
01:44
this is my science slide.
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这是我的科学幻灯片,这是数学
01:45
This is math, and this is science, this is genetics.
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这张也是科学的,遗传学
01:48
This is my grandmother, and this is where I get this mouth.
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这是我的祖母,我这嘴巴就是从她那遗传来的
01:51
(Laughter)
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(笑声)
01:53
So --
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那么
01:55
I'm a blogger, which, probably, to a lot of you, means different things.
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我是个写博客的人
也许你们对写博客的理解不尽相同
01:59
You may have heard about the Kryptonite lock brouhaha,
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你们也许听说过Kryptonite防盗锁事件
之前有人写博客引起过骚动,那个人谈论如何劈开防盗锁
02:03
where a blogger talked about how you hack
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02:05
or break into a Kryptonite lock using a ballpoint pen,
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或者怎么用圆珠笔开锁
02:08
and it spread all over.
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这事传得铺天盖地的,Kryptonite公司只好调整他们的防盗锁
02:09
Kryptonite had to adjust the lock,
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02:11
and they had to address it to avoid too many customer concerns.
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还作了公开说明
免得消费者过于忧虑
02:15
You may have heard about Rathergate,
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你们可能听说过拉瑟门事件
02:16
which was basically the result of bloggers
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也就是因为
博客者们意识到
02:20
realizing that the "th" in 111
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111的后缀th
02:24
is not typeset on an old typewriter;
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不是旧式打印机打出来的,而是用Word软件打出来的
02:27
it's on Word.
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02:28
Bloggers exposed this,
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博客者们揭露这些事
02:30
or they worked hard to expose this.
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或者说他们正努力揭露这些事
02:33
You know, blogs are scary. This is what you see.
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博客是挺可怕的,你们可能会这么认为
02:35
I see this, and I'm sure scared -- I swear on stage -- shitless about blogs,
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我也这么认为
站在台上,我得说博客真的挺可怕的
02:41
because this is not something that's friendly.
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因为有些博客并不友善
02:44
But there are blogs that are changing the way we read news
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但也有其他一些博客
它们改变我们看待新闻媒体的方式
02:47
and consume media, and these are great examples.
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有些很好的例子。一些博客吸引数千名读者
02:50
These people are reaching thousands,
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02:52
if not millions, of readers,
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即使没有数百万那么多
02:54
and that's incredibly important.
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这点非常重要
02:56
During the hurricane,
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在飓风发生的时候
02:58
you had MSNBC posting about the hurricane on their blog,
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人们可以在MSNBC上写博客
03:01
updating it frequently.
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时常更新飓风的情况。这成为可能
03:02
This was possible because of the easy nature of blogging tools.
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要归功于简易的博客工具
03:06
You have my friend,
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我有一个朋友
03:07
who has a blog on PVRs, personal recorders.
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他在PDRs上面有个博客
PDRS是个人数码记录的网站
03:12
He makes enough money just by running ads,
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他仅仅靠打广告就赚了足够的钱
03:14
to support his family up in Oregon.
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养活他在俄勒冈的家人
03:16
That's all he does now,
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他现在就做这个
03:17
and this is something that blogs have made possible.
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而这一切是博客帮他实现的
03:20
And then you have something like this, which is Interplast.
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或者有一些机构,比方一个叫Interplast
03:22
It's a wonderful organization
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这是个很棒的组织
03:24
of people and doctors who go to developing nations
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由医生们组成,他们去发展中国家
03:28
to offer plastic surgery to those who need it.
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去给有需要的人做整形手术
03:31
Children with cleft palates get it, and they document their story.
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那些兔唇的孩子们得到治疗
这些故事也会记录下来。这棒极了。
03:34
This is wonderful.
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03:36
I am not that caring.
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我没有那么热心公益
03:39
(Laughter)
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(笑声)
03:41
I talk about myself.
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03:42
That's what I am. I'm a blogger.
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我谈论我自己。我是个写博客的人,这就是我。
03:44
I have always decided that I was going to be an expert on one thing,
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我一直想成为某方面的专家
03:48
and I am an expert on this person,
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而我最了解自己了
03:50
and so I write about it.
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所以我就谈自己
03:52
So, the short story about my blog:
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那么呢
简单地说,我是在2001年开始写博客的,那年我23岁
03:54
it started in 2001, I was 23.
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03:56
I wasn't happy with my job,
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那时我对自己的工作不满意
03:58
because I was a designer,
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因为我是个设计师
03:59
but I wasn't being really stimulated.
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但我却没有什么灵感
04:01
I was an English major in college.
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大学时我读英语专业,但是对我干的工作毫无用途
04:03
I didn't have any use for it, but I missed writing.
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于是我想念写作了,便开始撰写博客
04:06
So, I started to write a blog
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04:07
and I started to create things like these little stories.
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我起先只写一些小的故事
04:10
This was an illustration about my camp experience when I was 11 years old,
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这个是讲我11岁时露营经历的图解故事
04:15
and how I went to a YMCA camp, Christian camp,
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去的是基督教青年会的露营
04:18
and basically by the end,
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结果,那次露营朋友们都很讨厌我
04:19
I had made my friends hate me so much that I hid in a bunk,
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以致我难过得躲到床铺下,
他们找不到我
04:24
They couldn't find me, they sent a search party,
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虽然他们组成搜救队,但我却不小心听到有人说
04:26
and I overheard people saying they wish I had killed myself --
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他们希望我自杀算了
04:29
jumped off Bible Peak.
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从Bible峰那跳下去什么的
04:31
You can laugh, this is OK.
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你们可以笑的,没有关系
04:33
(Laughter)
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04:34
This is me.
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这就是我
04:37
This is what happened to me.
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这就是我的经历
04:38
And when I started my blog, it was really this one goal --
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当我开始写博客的时候,我有一个目标
04:42
I said, "I am not going to be famous to the world,
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我自知
绝不会闻名于世
但是,
04:47
but I could be famous to people on the Internet."
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我可以试着闻名于网络
04:50
And I set a goal.
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我就定了个目标。我说,我要赢个奖
04:51
I said, "I'm going to win an award,"
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04:53
because I had never won an award in my entire life.
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因为我一生中没得过一个奖
04:56
And I said, "I'm going to win the South by Southwest Weblog award."
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我要赢这个奖
西南网络博客大奖的南方奖
05:00
And I won it -- I reached all of these people,
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果然我赢了。我接触到读者们
05:03
and I had tens of thousands of people reading about my life every day.
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每天有成千上万的人读我写的日常生活
05:06
And then I wrote a post about a banjo.
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一次我写了篇关于班卓琴的东西
05:09
I wrote a post
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我写了这么一篇博客
05:11
about wanting to buy a banjo --
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谈了我想买个班卓琴
05:13
a $300 banjo, which is a lot of money.
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300美金呢,挺贵的
05:16
And I don't play instruments;
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我不会弹乐器
05:18
I don't know anything about music.
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我音乐也不了解
05:20
I like music, and I like banjos,
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但我喜欢音乐,我喜欢班卓琴
05:23
and I think I probably heard Steve Martin playing,
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我也许听过 Steve Martin 弹奏
05:25
and I said, "I could do that."
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我觉得我也能弹
05:27
And I said to my husband,
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我就和我丈夫说,“Ben,我可以买个班卓琴吗?”他来句:“不行。”
05:28
"Ben, can I buy a banjo?" And he's like, "No."
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05:30
And my husband --
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那么
05:31
(Laughter)
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05:32
this is my husband, who is very hot --
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这个就是我的丈夫,非常帅
05:35
he won an award for being hot.
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他帅得可以去领奖
05:37
(Laughter)
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(笑声)
05:39
He told me,
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他和我说
05:41
"You cannot buy a banjo.
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“你不能买班卓琴
05:43
You're just like your dad," who collects instruments.
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你就像你爸爸一样,只收藏乐器。”
05:46
And I wrote a post about how I was so mad at him,
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我便写了篇博客
谈他让我气极了
05:50
he was such a tyrant -- he would not let me buy this banjo.
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他是那么的专制,不让我买这个班卓琴
05:52
And those people who know me understood my joke --
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那些认识的人都知道我在开玩笑
05:55
this is Mena, this is how I make a joke at people.
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Mena就是这样,我就喜欢开人们的玩笑
05:57
Because the joke in this is that this person is not a tyrant,
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因为这个玩笑在于,其实这个男人并不专制
06:01
this person is so loving and so sweet
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而是那么有爱心的,那么可爱的
06:03
that he lets me dress him up
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他甚至允许我给他男扮女装
06:04
and post pictures of him to my blog.
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并让我在博客上放这些照片
06:07
(Laughter)
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(笑声)
06:11
And if he knew I was showing this right now -- I put this in today --
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如果他知道我现在在展示这些照片
他会杀了我的
06:15
he would kill me.
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06:16
But the thing was, my friends read it,
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问题就在于,我写了这么一篇东西,我的朋友们读了
06:19
and they're like, "Oh, that Mena, she wrote a post
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他们就想,那个Mena
06:21
about wanting a stupid thing and being stupid."
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犯傻了,写了傻里傻气的东西
06:24
But I got emails from people that said,
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但是,我收到人们的邮件对我说
06:26
"Oh my God, your husband is such an asshole.
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“天啊,你的丈夫坏透了
06:29
How much money does he spend on beer in a year?
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他每年喝啤酒花了多少钱?
06:32
You could take that money and buy your banjo.
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你可以用他喝啤酒的钱买班卓琴
06:35
Why don't you open a separate account?"
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你们为什么不分开银行账户?”
06:37
I've been with him since I was 17, we've never had a separate bank account.
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我自17岁就和他在一起。我们从来也没有分开过银行账户
他们说,“设立独自的银行账户
06:41
They said, "Separate your bank account.
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你花你的钱,他花他的钱。这就行了。”
06:43
Spend your money; spend his money, that's it."
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还有人说,“和他离。”
06:45
And then I got people saying, "Leave him."
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那么
06:47
(Laughter)
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06:48
I was like, "OK, what? Who are these people?
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我想,他们都是谁啊?
06:51
And why are they reading this?"
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为什么他们要读我的博客?
06:53
And I realized: I don't want to reach these people.
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我意识到,我并不想有读者
06:55
I don't want to write for this public audience.
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我不想为公众写东西
06:58
And I started to kill my blog slowly.
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我就慢慢地荒废自己的博客
07:00
I'm like, I don't want to write this anymore.
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我不想再写了
07:02
Slowly and slowly --
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慢慢淡出
07:03
And I did tell personal stories from time to time.
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尽管不时还会写些个人的经历
07:06
I wrote this one, and I put this up because of Einstein today.
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我写了这篇,是因为Einstein
07:09
I'm going to get choked up, because this is my first pet,
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我的第一只宠物,我想我有点想哭了,
07:12
and she passed away two years ago.
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两年前她死了
07:14
And I decided to break from, "I don't really write about my public life,"
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我就决定打破自己说过的话,“我不想再写自己的生活”
07:17
because I wanted to give her a little memorial.
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因为我想悼念她
07:19
But anyways, it's these sorts of personal stories --
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无论如何
这些就是我的个人经历。你们会读到关于政治的博客
07:22
You know, you read the blogs about politics or about media,
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或者关于媒体的,或者是一些八卦的话题等等
07:25
and gossip and all these things.
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07:26
These are out there,
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但是我还是对个人经历更感兴趣
07:27
but it's more of the personal that interests me,
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这是因为
07:31
and this is who I am.
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我就是这样的人
07:33
You see Norman Rockwell, and you have art critics say,
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你们经常看到Norman Rockwell的作品,艺术评论家们会说
07:35
"Norman Rockwell is not art.
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Norman Rockwell的作品并不是艺术
07:37
Norman Rockwell hangs in living rooms and bathrooms,
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他的作品是挂在
起居室和浴室里面
07:40
and this is not something to be considered high art."
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这并不是什么高雅艺术
07:44
And I think this is one of the most important things
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但这些非高雅的东西对我们人类来说
07:46
to us as humans.
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却是最重要的东西
07:49
These things resonate with us,
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这些东西引起我们的共鸣
07:51
and, if you think about blogs, you think of high art blogs,
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如果提到博客,你会想到那些高雅艺术的博客
07:54
the history paintings about, you know, all the biblical stories,
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那些历史名画,那些圣经故事
07:58
and then you have this.
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你会想到平常的东西
07:59
These are the blogs that interest me: the people that just tell stories.
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这些平常的故事吸引我,这些人只是在讲他们的故事
08:03
One story is about this baby, and his name is Odin.
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这里有个故事
它是关于一个叫Odin的婴儿
08:07
His father was a blogger.
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他的爸爸是个博客者
08:09
And he was writing his blog one day,
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他每天都写博客
08:12
and his wife gave birth to her baby
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他的妻子在怀孕25周时
08:15
at 25 weeks.
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生下了他们的孩子
08:17
And he never expected this.
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他从没想过会发生这样的事
08:18
One day, it was normal; the next day, it was hell.
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一天前还一切正常,第二天就像到了地狱那样
08:22
And this is a one-pound baby.
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这就是那个一磅的婴儿
08:23
So Odin was documented every single day.
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Odin生活每天都被记录下来
08:27
Pictures were taken every day: day one, day two ...
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这些照片是一天一天拍下来的,第一天,第二天
08:29
You have day nine -- they're talking about his apnea;
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第九天,他呼吸暂停
08:32
day 39 -- he gets pneumonia.
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第39天,他得了肺炎
08:34
His baby is so small,
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这个婴儿是多么小
08:36
and I've never encountered such a --
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我从来没有见过那么
08:39
just -- a disturbing image, but just so heartfelt.
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那么
让人心碎的照片,是那么的真切
08:43
And you're reading this as it happens,
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人们阅读着确实在发生着的事
08:46
so on day 55, everybody reads that he's having failures:
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第55天,读者们发现
他呼吸有困难,心跳也有困难
08:50
breathing failures and heart failures,
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08:52
and it's slowing down, and you don't know what to expect.
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心跳在放慢,情况无法预测
08:56
But then it gets better. Day 96, he goes home.
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接着情况开始好转。第96天,他回家了
08:59
And you see this post.
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你们可以看到这篇博客
09:01
That's not something you're going to see in a paper or magazine
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这不是你会在报纸或杂志看得到的东西
09:04
but this is something this person feels,
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这是写博客的这个人的所感受的东西
09:06
and people are excited about it -- 28 comments.
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人们对此很兴奋
09:08
That's not a huge amount of people reading,
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有28条评论,并不是很多人在关注
09:10
but 28 people matter.
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但28个人毕竟在关注啊
09:12
And today, he is a healthy baby,
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现在他是个健康婴儿
09:15
who, if you read his blog --
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如果你去看这个博客
09:17
it's snowdeal.org, his father's blog --
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这个婴儿的父亲的博客,Snowdeal.org
09:20
he is taking pictures of him still, because he is still his son
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他还在给他照相,因为这个男孩是他的儿子,这是不变的事实
09:24
and he is, I think, at his age level right now
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孩子在长大
09:27
because he had received such great treatment from the hospital.
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而他之前在医院接受过那么多的治疗
09:31
So, blogs.
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所以,博客
09:32
So what? You've probably heard these things before.
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算什么呢?你们也许之前可能听过类似的故事
09:35
We talked about the WELL, and about all these sorts of things
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人们谈论WELL
在这个网络时代
09:39
throughout our online history.
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人们谈很多类似的东西
09:41
But I think blogs are basically just an evolution,
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但我觉得博客基本上算是一种发展
09:44
and that's where we are today.
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讲述我们怎么发展成现在这个样子
09:46
It's this record of who you are, your persona.
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是你的个人记录
09:48
You have your Google search, where you say, "What is Mena Trott?"
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你可以用google搜索了解谁是Mena Trott
09:52
And then you find these things and you're happy or unhappy.
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你会找到一些信息,你喜欢或者并不喜欢
09:55
But then you also find people's blogs,
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你也会找到人们的博客
09:58
and those are the records of people that are writing daily --
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博客是人们每天写的东西的记录
10:00
not necessarily about the same topic, but things that interest them.
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不一定是同一的话题,而是那些他们感兴趣的事
10:04
And we talk about the world flattens, being in this panel,
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我们说世界因为越来越小了
10:08
and I am very optimistic -- whenever I think about blogs,
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我对此非常乐观
10:11
I'm like, "We've got to reach all these people."
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每次我谈到博客,我都想去联系更多的人
数百万数亿的人们
10:14
Hundreds of millions and billions of people.
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2079
10:16
We're getting into China, we want to be there,
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我们想和中国的人们联系
10:18
but there are so many people that won't have the access to write a blog.
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但还有很多人
他们没法写博客
10:22
But to see something like the $100 computer is amazing,
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就像100美元电脑计划很棒
10:24
because blogging software is simple.
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因为它让写博客变得很简单
10:26
We have a successful company because of timing,
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我们的公司很成功是因为时机对了
10:29
and because of perseverance, but it's simple stuff --
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是因为坚持不懈,道理很简单
10:31
it's not rocket science.
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并不是什么深奥的原因
10:33
And so, that's an amazing thing to consider.
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这就值得我们思考
10:36
So --
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所以呢
10:39
the life record of a blog is something that I find incredibly important.
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用博客记录生活点滴
对我来说是很重要的
10:44
And we started with a slide of my Teds,
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刚才我显示过我家族中的那些Ted的幻灯片
10:46
and I had to add this slide,
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我之所以加这一张是因为我知道
10:48
because I knew the minute I showed this, my mom --
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我展示这幅图时,我的妈妈总有一天会看到
10:50
my mom will see this, because she does read my blog
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因为她读我的博客
10:53
and she'll say, "Why wasn't there a picture of me?"
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她会说,“为什么上面没有我?”
10:55
This is my mom.
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我妈妈就是这样的人。这些都是我认识的人
10:56
So, I have all the people that I know of.
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10:59
But this is basically the extent of the family that I know
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这些也是基本上
我的家人
11:03
in terms of my direct line.
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也就是我的直系亲属
11:06
I showed a Norman Rockwell painting before, and this one, I grew up with,
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我之前展示过Norman Rockwell的画
这幅是伴随我成长的
11:10
looking at constantly.
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我总是盯着它看
11:12
I would spend hours looking at the connections,
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我会花几个小时看这其中的关系
11:14
saying, "Oh, the little kid up at the top has red hair;
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说,“哦,那个在顶部的小孩头发是红色的
11:17
so does that first generation up there."
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画中第一代的亲人也有红头发。”
11:19
And it's just these little things.
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就这些不痛不痒的东西
11:20
This is not science, but this was enough for me
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这不是什么科学,但我对此感兴趣
11:24
to be really interested in how we have evolved
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我很想知道我们是怎么进化的
11:28
and how we can trace our line.
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我们如何追溯我们的亲缘
11:30
So that has always influenced me.
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这一直对我有深远的影响
11:33
I have this record, this 1910 census,
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我有一个记录
1910年的人口普查
11:36
of another Grabowski -- that's my maiden name --
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关于Grabowski的记录,这是我的婚前姓
11:39
and there's a Theodore, because there's always a Theodore.
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还有关于Theodore的,经常有人叫Theodore
11:42
This is all I have, a couple of facts about somebody.
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这就是我仅有的信息
我有一些人的信息
11:45
I have their date of birth, their age, what they did in their household,
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他们的生日,年龄
他们在家里的角色,讲不讲英语
11:50
if they spoke English,
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11:51
and that's it, that's all I know of these people.
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就这么多。我只知道这么多
11:53
And it's pretty sad,
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这挺让人伤心地
11:55
because I only go back five generations, and that's it.
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因为我只能追溯到前五代人
11:58
I don't even know what happens on my mom's side,
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只有这么多了。我甚至不知道我妈妈那边的亲属关系
12:00
because she's from Cuba and I don't have that many things.
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因为她是古巴人,我没法考究
12:04
Just doing this, I spent time in the archives --
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我花了很多时间查档案
12:07
that's why my husband's a saint --
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这也就是我说我的丈夫是个圣人的另外一个原因
12:08
I spent time in the Washington archives,
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我就在华盛顿那看档案
12:10
just sitting there, looking for these things.
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坐着翻看着那些档案。现在这些资料已经在网上
12:13
Now it's online, but he sat through that.
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1980
他陪着我一直坐在那
12:15
And so you have this record and --
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这样就有了这些资料
12:17
This is my great-great-grandmother.
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这是我的高曾祖母
12:19
This is the only picture I have.
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这是我拥有的唯一一张照片
12:21
And to think of what we have the ability to do with our blogs;
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想想我们能用博客做什么
12:25
to think about the people that are on those $100 computers,
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想想那些使用
100美元电脑的人们
12:29
talking about who they are, sharing these personal stories --
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这些人谈谈自己什么人,分享他们的故事
12:32
this is an amazing thing.
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这是多么使人惊奇的事情
12:34
Another photo that has greatly influenced me,
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另一张对我有深远影响的照片
12:38
or a series of photos, is this project
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1976
或者一系列照片
12:40
that's done by an Argentinean man and his wife.
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是由一个阿根廷人和他妻子所作的一个项目
12:43
And he's basically taking a picture of his family every day
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他基本上每天都给他的家人拍照
12:46
for the past, what is '76? -- 20 ... Oh my God, I'm '77 -- 29 years?
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从76年起
拍了20,我的天啊,我是77年的
拍了29年?拍了29年
12:52
Twenty-nine years.
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12:55
There was a joke, originally, about my graph that I left out, which is:
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这里本来有个笑点
你看到这里的数学运算吗?我很高兴我刚好算到100
12:58
You see all this math?
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12:59
I'm just happy I was able to add it up to 100,
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因为我只能算到100
13:01
because that's my skill set.
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13:03
(Laughter)
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13:05
So you have these people aging,
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你看到这些人在变老
13:08
and now this is them today, or last year.
295
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这就是他们今天的样子,或者去年的样子
13:12
And that's a powerful thing to have, to be able to track this.
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能够做这样的跟踪是多么强大啊
13:15
I wish that I would have this of my family.
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我希望我们家也能这么做
13:18
I know that one day my children will be wondering --
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如果我有孩子
我知道有一天他们会好奇
13:22
or my grandchildren, or my great-grandchildren,
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或者我的曾孙,曾曾孙会好奇
13:24
if I ever have children --
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他们的先辈是怎样的
13:26
what I am going to --
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我打算这么做
13:29
who I was.
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做点孤芳自赏的事情
13:30
So I do something that's very narcissistic --
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13:32
I am a blogger --
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我写博客嘛
13:34
that is an amazing thing for me,
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这棒极了
13:36
because it captures a moment in time every day.
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2975
因为写博客捕捉到我每天的某一瞬间
13:39
I take a picture of myself -- I've been doing this since last year --
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3260
自从去年起,我每天都给自己拍张照
13:42
every single day.
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1305
我一直这么做
13:44
And, you know, it's the same picture;
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1826
这几乎是同样的照片
13:46
it's basically the same person.
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我看起来并没有什么变化
13:47
Only a couple of people read it.
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1579
只有很少人看这些照片。我也不是为了观众这么做
13:49
I don't write this for this audience;
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1853
13:51
I'm showing it now, but I would go insane if this was really public.
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我现在展示给大家看
但如果这有很多人关注的话,我会疯的
13:55
About four people probably read it,
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1691
大概有4个人关注
13:57
and they tell me, "You haven't updated."
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2348
他们会有时和我说,你没有更新
13:59
I'm probably going to get people telling me I haven't updated.
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2960
也许有的时候他们会告诉我
14:02
But this is amazing, because I can go back to a day -- to April 2005,
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3565
但最奇妙的在于我可以回到过去的一天
我可以回到2005年的4月
14:06
and say, what was I doing this day?
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看某天我在做什么。一看照片,我就记起来了
14:07
I look at it, I know exactly.
319
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1400
14:09
It's this visual cue that is so important to what we do.
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2996
这样的视觉提示让我们知道每天做了什么
14:12
I put the bad pictures up too,
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2099
我也放过一些很糟糕的照片
14:14
because there are bad pictures.
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2406
确实很糟
14:16
(Laughter)
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1166
14:17
And I remember instantly: I am in Germany in this --
324
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3660
(笑声)
我马上记得:当时在德国
14:21
I had to go for a one-day trip.
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1500
我必须完成一天的旅程,
14:23
I was sick, and I was in a hotel room,
326
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2664
当时我病在酒店房间
14:25
and I wanted not to be there.
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1776
我并不想呆在那。你会看到
14:27
And so you see these things, it's not just always smiling.
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2927
我并不是每天都开开心心的。现在我已经知道如何笑了
14:30
Now I've kind of evolved it, so I have this look.
329
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2313
14:32
If you look at my driver's license, I have the same look,
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2692
如果你看看我的驾照
我就有个招牌笑容
14:35
and it's a pretty disturbing thing,
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3279
就是这样
14:38
but it's something that is really important.
332
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2425
每天的经历都相当重要
14:41
And the last story I really want to tell is this story,
333
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5388
最后一个故事
我很想说这个故事
14:47
because this is probably the one that means the most to me
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3273
因为对于我正在做的事情而言
这也许对我意义最深远的故事
14:50
in all of what I'm doing.
335
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1243
14:51
I'll probably get choked up, because I tend to when I talk about this.
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我可能会说到一半哽咽,因为每次我讲这个故事都会这样
有这么一个女人
14:55
So, this woman, her name was Emma,
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2128
她的名字叫Emma,她是个博客者
14:57
and she was a blogger on our service, TypePad.
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3040
她用了我们的服务,TypePad
15:00
And she was a beta tester, so she was there right when we opened --
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3161
我们开业的时候,她是那100个试用者之一
15:03
you know, there was 100 people.
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1527
她试用我们的产品
15:05
And she wrote about her life dealing with cancer.
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2976
她写了自己怎么对抗癌症
15:08
She was writing and writing, and we all started reading it,
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3136
她写啊写啊
我们所有人都读她的博客,因为那时很少人用博客
15:11
because we had so few blogs on the service,
343
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2067
15:13
we could keep track of everyone.
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1611
我们可以读每个人的博客
15:14
And she was writing one day,
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1971
她就这么写着
15:16
and then she disappeared for a little bit.
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2254
有一天起,她消失了一阵子
15:19
And her sister came on, and she said that Emma had passed away.
347
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4415
后来她的妹妹在她博客上说
Emma离开了人世。我们所有支持她的人
15:23
And all of our support staff who had talked to her were really emotional,
348
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4860
我们都非常非常伤感
15:28
and it was a very hard day at the company.
349
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3159
那天在公司非常难熬
15:31
And this was one of those instances where I realized
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这是一个例子
它让我意识到
15:35
how much blogging affects our relationship,
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2708
博客在多大程度上影响人与人的关系
15:37
and flattening this sort of world.
352
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博客如何联系这个世界
15:39
That this woman is in England,
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这个女人住在英国
15:41
and she lives -- she lived -- a life
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她住在英国
却还可以谈论自己
15:44
where she was talking about what she was doing.
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谈她在做的事情
15:47
But the big thing that really influenced us was,
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有件事给我们很大的影响
15:51
her sister wrote to me, and she said --
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她妹妹写信给我说
15:53
and she wrote on this blog --
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她在博客上写
15:54
that writing her blog during the last couple of months of her life
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Emma是在生命的最后几个月写她的博客
15:57
was probably the best thing that had happened to her,
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2493
这也许是她经历过最好的事情
16:00
and being able to talk to people and to share what was going on,
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因为可以和人们谈话,可以分享她的故事
16:03
and being able to write and receive comments.
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可以写评论,看评论
16:06
And that was amazing,
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这多么奇妙
16:07
to be able to know that we had empowered that,
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我们让这成为可能
16:09
and that blogging was something that she felt comfortable doing,
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写博客让她很舒心
16:13
and the idea that blogging doesn't have to be scary,
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博客不一定是可怕的
16:16
that we don't always have to be attack of the blogs,
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我们不必总是攻击博客
16:18
that we can be people who are open, and wanting to help and talk to people.
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我们可以是非常开明的
想去帮助别人,想和别人谈话
16:22
That was an amazing thing.
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这是多么奇妙的事
16:24
And so I printed out and sent a PDF of her blog to her family,
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我就打印了
或者说我给她家人发了份她博客的PDF文件
16:29
and they passed it out at her memorial service,
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她们在纪念仪式上用到了
16:31
and even in her obituary, they mentioned her blog,
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甚至在她的讣告里
也提到了她的博客,因为博客曾是她生命中重要的一部分
16:34
because it was such a big part of her life.
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博客在她生命中是件大事
16:36
And that's a huge thing.
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16:37
So, this is her legacy,
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这是她遗留的一笔财富
我也因此
16:40
and I think that my call to action to all of you is:
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想对你们说
16:43
think about blogs, think about what they are,
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想一想博客,想想它们是什么
16:45
think about what you've thought of them,
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想想你过去是怎么认为的
16:47
and then actually do it,
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然后开始写博客吧
16:49
because it's something that's really going to change our lives.
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因为这真的会改变我们的生活
16:52
So, thank you.
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谢谢
16:53
(Applause)
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1000
(掌声)
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