Mena Trott: How blogs are building a friendlier world

15,324 views ・ 2007-01-16

TED


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Traducător: Delia Halici Corector: Brandusa Gheorghe
00:25
Over the past couple of days,
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Deci, stiti, in ultimele zile
00:27
as I've been preparing for my speech,
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in timp ce ma pregateam pentru discurs,
00:29
I've become more and more nervous about what I'm going to say
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am devenit din ce in ce mai emotionata
despre ce voi spune si despre faptul ca voi fi pe aceeasi scena
00:32
and about being on the same stage as all these fascinating people.
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ca toate aceste persoane fascinante.
00:35
Being on the same stage as Al Gore, who was the first person I ever voted for.
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A fi pe aceeasi scena cu Al Gore, care a fost prima persoana pentru care am votat.
00:40
And --
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Si --
00:41
(Laughter)
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(Rasete)
00:45
So I was getting pretty nervous
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si -- si deveneam cam emotionata, si, stiti,
00:46
and, you know, I didn't know that Chris sits on the stage,
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nu stiam ca Chris sta pe scena,
00:49
and that's more nerve-racking.
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si asta e si mai greu de suportat.
00:51
But then I started thinking about my family.
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Dar apoi am inceput sa ma gandesc la familia mea.
00:53
I started thinking about my father and my grandfather
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Am inceput sa ma gandesc la tatal si bunicul meu
00:56
and my great-grandfather,
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si la strabunicul meu,
00:58
and I realized
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si am realizat
00:59
that I had all of these Teds going through my bloodstream --
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ca aveam toti Ted-zi
trecand prin venele mele --
01:04
(Laughter)
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(Rasete)
01:05
that I had to consider this "my element."
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-- ca trebuia sa fiu --
sa consider acest lucru elementul meu.
01:09
So, who am I?
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Deci -- deci cine sunt?
01:11
Chris kind of mentioned I started a company with my husband.
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Deci Chris a mentionat putin ca am pornit o afacere cu sotul meu.
01:15
We have about 125 people internationally.
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Avem cam 125 de oameni la nivel international.
01:17
If you looked in the book,
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Daca v-ati uitat in carte,
01:19
you saw this ...
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ati vazut asta,
01:20
(Laughter)
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01:21
which I really was appalled by.
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de care am fost ingrozita cu adevarat.
01:25
(Laughter)
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(Rasete)
01:27
And because I wanted to impress you all with slides,
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Si fiindca am vrut sa va impresionez cu slide-uri,
01:31
since I saw the great presentations yesterday with graphs,
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intrucat am vazut geniala prezentare cu grafice ieri,
01:33
I made a graph that moves,
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am facut un grafic care se misca,
01:36
and I talk about the makeup of me.
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si vorbesc despre compozitia mea.
01:39
(Laughter)
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(Rasete)
01:42
So, besides this freakish thing,
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Deci, pe langa acest lucru ciudat,
01:44
this is my science slide.
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acesta este slide-ul meu stiintific. Deci, asta e matematica,
01:45
This is math, and this is science, this is genetics.
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si asta e stiinta, asta e genetica.
01:48
This is my grandmother, and this is where I get this mouth.
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Aceasta este bunica mea, si de aici am mostenit aceasta gura.
01:51
(Laughter)
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(Rasete)
01:53
So --
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Deci,
01:55
I'm a blogger, which, probably, to a lot of you, means different things.
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sunt un blogger, ceea ce, probabil ca pentru multi dintre voi,
inseamna lucruri diferite.
01:59
You may have heard about the Kryptonite lock brouhaha,
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Probabil ca ati auzit de incuietoarea Kryptonite
un fel de brouhaha, unde un blogger a vorbit despre cum sa spargi
02:03
where a blogger talked about how you hack
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02:05
or break into a Kryptonite lock using a ballpoint pen,
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o incuietoare Kryptonite folosind un stilou,
02:08
and it spread all over.
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si s-a raspandit peste tot. Kryptonite au trebuit sa ajusteze incuietoarea,
02:09
Kryptonite had to adjust the lock,
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02:11
and they had to address it to avoid too many customer concerns.
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si au trebuit sa adreseze problema pentru a
evita prea multa neliniste din partea clientilor.
02:15
You may have heard about Rathergate,
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Probabil ca ati auzit de Rathergate,
02:16
which was basically the result of bloggers
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care a fost practic rezultatul
realizarii bloggerilor ca "th"-ul
02:20
realizing that the "th" in 111
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din 111
02:24
is not typeset on an old typewriter;
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nu provine de la o masina de scris veche, ci este din Word.
02:27
it's on Word.
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02:28
Bloggers exposed this,
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Deci, bloggerii au descoperit acest lucru,
02:30
or they worked hard to expose this.
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sau au lucrat mult ca descopere asta.
02:33
You know, blogs are scary. This is what you see.
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Stiti, blogurile sunt infricosatoare. Asta e ce vedeti.
02:35
I see this, and I'm sure scared -- I swear on stage -- shitless about blogs,
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Vad acest lucru, si sunt cu siguranta speriata
si injur pe scena, de moarte despre bloguri
02:41
because this is not something that's friendly.
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pentru ca acest lucru nu este prietenos.
02:44
But there are blogs that are changing the way we read news
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Dar sunt bloguri care
schimba modul in care citim stirile si consumam media, si, stiti,
02:47
and consume media, and these are great examples.
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sunt exemple extraordinare. Acesti oameni ajung la mii,
02:50
These people are reaching thousands,
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02:52
if not millions, of readers,
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poate chiar milioane, de cititori,
02:54
and that's incredibly important.
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si acest lucru este incredibil de important.
02:56
During the hurricane,
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Stiti, am avut, in timpul uraganului,
02:58
you had MSNBC posting about the hurricane on their blog,
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aveti MSNBS postand despre uragan pe blogul lor,
03:01
updating it frequently.
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actualizandu-l frecvent. Acest lucru a fost posibil
03:02
This was possible because of the easy nature of blogging tools.
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din cauza naturii usoare a ustensilelor de blog.
03:06
You have my friend,
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Stiti, este prietenul meu,
03:07
who has a blog on PVRs, personal recorders.
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care are un blog digital --
pe PDR, inregistrari personale.
03:12
He makes enough money just by running ads,
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Face destui bani, doar prin folosirea reclamelor,
03:14
to support his family up in Oregon.
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pentru a-si sustine familia in Oregon.
03:16
That's all he does now,
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Doar asta face acum, si e ceva ce
03:17
and this is something that blogs have made possible.
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blogurile au facut posibil.
03:20
And then you have something like this, which is Interplast.
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Si apoi aveti ceva de genul asta, e Interplast.
03:22
It's a wonderful organization
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E o organizatie extraordinara de
03:24
of people and doctors who go to developing nations
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oameni si doctori care merg in natiunile in curs de dezvoltare
03:28
to offer plastic surgery to those who need it.
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pentru a oferi operatii estetice celor care au nevoie.
03:31
Children with cleft palates get it, and they document their story.
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Deci, copii cu buza de iepure, vor avea parte de acest lucru,
si ei documenteaza povestea lor. Acest lucru este minunat.
03:34
This is wonderful.
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03:36
I am not that caring.
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Mi-e nu-mi pasa atat de mult.
03:39
(Laughter)
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(Rasete)
03:41
I talk about myself.
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03:42
That's what I am. I'm a blogger.
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Vorbesc despre mine. Asta sunt eu. Sunt un blogger.
03:44
I have always decided that I was going to be an expert on one thing,
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Mereu am decis ca voi fi experta intr-un lucru,
03:48
and I am an expert on this person,
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si sunt experta in aceasta persoana,
03:50
and so I write about it.
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asa ca scriu despre asta.
03:52
So, the short story about my blog:
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Si --
si povestea mea scurta despre blog: a inceput in 2001. Eu aveam 23 de ani.
03:54
it started in 2001, I was 23.
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03:56
I wasn't happy with my job,
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Nu eram multumita de slujba mea,
03:58
because I was a designer,
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pentru ca am fost designer,
03:59
but I wasn't being really stimulated.
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dar nu eram stimulata cu adevarat.
04:01
I was an English major in college.
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Am facut engleza in colegiu. Nu o foloseam in niciun fel,
04:03
I didn't have any use for it, but I missed writing.
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dar imi era dor de scris. Deci, am inceput sa scriu un blog
04:06
So, I started to write a blog
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04:07
and I started to create things like these little stories.
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si am inceput sa creez lucruri ca aceste povestioare.
04:10
This was an illustration about my camp experience when I was 11 years old,
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Si aceasta a fost o ilustratie despre experienta mea din tabara cand aveam 11 ani,
04:15
and how I went to a YMCA camp, Christian camp,
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si cum am mers intr-o tabara YMCA -- tabara crestina --
04:18
and basically by the end,
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si practic pana la sfarsit, mi-am facut
04:19
I had made my friends hate me so much that I hid in a bunk,
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prietenii sa ma urasca atat de tare
incat m-am ascuns intr-un pat. Nu ma gaseau.
04:24
They couldn't find me, they sent a search party,
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Au trimis o echipa de cautare, si am auzit oameni spunand
04:26
and I overheard people saying they wish I had killed myself --
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ca isi doreau sa ma fi sinucis,
04:29
jumped off Bible Peak.
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sarind de pe Bible Peak.
04:31
You can laugh, this is OK.
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Si -- puteti rade, este in regula.
04:33
(Laughter)
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04:34
This is me.
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Acest lucru ma defineste -- asta sunt eu.
04:37
This is what happened to me.
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Asta e ce mi s-a intamplat.
04:38
And when I started my blog, it was really this one goal --
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Si cand am inceput blogul a existat chiar doar acest scop,
04:42
I said, "I am not going to be famous to the world,
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Vroiam -- mi-am dat seama, am spus, stiti,
nu voi fi faimoasa
pentru lume,
04:47
but I could be famous to people on the Internet."
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dar as putea fi cunoscuta pentru oamenii de pe Internet.
04:50
And I set a goal.
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Si mi-am stabilit un scop, voi castiga un premiu,
04:51
I said, "I'm going to win an award,"
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04:53
because I had never won an award in my entire life.
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pentru ca nu mai catigasem un premiu in intreaga mea viata.
04:56
And I said, "I'm going to win the South by Southwest Weblog award."
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Si am spus, voi castiga acest premiu --
premiul the South by Southwest Weblog.
05:00
And I won it -- I reached all of these people,
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SI l-am castigat. Am ajuns la toti acesti oameni,
05:03
and I had tens of thousands of people reading about my life every day.
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si aveam zeci de mii de oameni citind in fiecare zi despre viata mea.
05:06
And then I wrote a post about a banjo.
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Si apoi am scris o poveste despre un banjo.
05:09
I wrote a post
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Am postat
05:11
about wanting to buy a banjo --
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despre dorinta de a cumpara un banjo --
05:13
a $300 banjo, which is a lot of money.
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un banjo de 300 de dolari, ceea ce e o gramada de bani.
05:16
And I don't play instruments;
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Nu cant la nici un instrument
05:18
I don't know anything about music.
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Nu stiu nimic despre muzica
05:20
I like music, and I like banjos,
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imi place muzica si imi plac banjourile,
05:23
and I think I probably heard Steve Martin playing,
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si cred ca l-am auzit pe Steve Martin cantand.
05:25
and I said, "I could do that."
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si am spus, pot face asta.. Si am spus --
05:27
And I said to my husband,
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i-am spus sotului meu, am zis "Ben, pot cumpara un banjo?" Si el a raspuns,"Nu."
05:28
"Ben, can I buy a banjo?" And he's like, "No."
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05:30
And my husband --
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Si sotul meu --
05:31
(Laughter)
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05:32
this is my husband, who is very hot --
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el e sotul meu, care e foarte atragator --
05:35
he won an award for being hot.
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a castigat un premiu pentru ca este atragator --
05:37
(Laughter)
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(Rasete)
05:39
He told me,
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-- si el -- mi-a spus,
05:41
"You cannot buy a banjo.
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"Nu poti cumpara un banjo, este --
05:43
You're just like your dad," who collects instruments.
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esti exact ca tatal tau, care cumpara -- care colectioneaza instrumente."
05:46
And I wrote a post about how I was so mad at him,
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Si am postat
despre cat sunt de suparata pe el,
05:50
he was such a tyrant -- he would not let me buy this banjo.
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ca era un adevarat tiran, nu ma lasa sa-mi cumpar acest banjo.
05:52
And those people who know me understood my joke --
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Si pentru cei care ma cunosc au inteles gluma.
05:55
this is Mena, this is how I make a joke at people.
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Aceasta e Mena, asa fac eu glume despre oameni.
05:57
Because the joke in this is that this person is not a tyrant,
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Pentru ca gluma e ca acest om nu este un tiran:
06:01
this person is so loving and so sweet
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este asa de iubitor si dragut
06:03
that he lets me dress him up
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ca ma lasa sa-l imbrac
06:04
and post pictures of him to my blog.
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si sa postez poze cu el pe blog. Si --
06:07
(Laughter)
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(Rasete)
06:11
And if he knew I was showing this right now -- I put this in today --
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-- si daca ar fi stiut ca voi arata asta acum,
am pus asta azi, m-ar omori.
06:15
he would kill me.
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06:16
But the thing was, my friends read it,
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Dar ideea era ca, am scris asta, si prietenii mei au citit-o,
06:19
and they're like, "Oh, that Mena, she wrote a post
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si ei erau ca si cum, oh.. Mena asta, a postat despre,
06:21
about wanting a stupid thing and being stupid."
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stiti, dorinta de a avea un lucru stupid si de a fi stupida.
06:24
But I got emails from people that said,
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Dar am primit emailuri de la oameni ce ziceau,
06:26
"Oh my God, your husband is such an asshole.
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"Oh Doamne, sotul tau e asa un nemernic.
06:29
How much money does he spend on beer in a year?
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Cati bani cheltuieste pe bere intr-un an?
06:32
You could take that money and buy your banjo.
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Ai putea lua banii aia si sa-ti cumperi un banjo.
06:35
Why don't you open a separate account?"
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De ce nu deschizi un cont separat?"
06:37
I've been with him since I was 17, we've never had a separate bank account.
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Am fost cu el de cand aveam 17 ani. Noi - n-am avut niciodata un cont separat in banca.
Ei ziceau " Separati contul din banca --
06:41
They said, "Separate your bank account.
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cheltuieste-ti banii tai, el isi cheltuieste banii lui. Asa."
06:43
Spend your money; spend his money, that's it."
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Si am avut oameni spunand, "Paraseste-l."
06:45
And then I got people saying, "Leave him."
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Si --
06:47
(Laughter)
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06:48
I was like, "OK, what? Who are these people?
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si am zis, bine, ce, cine sunt acesti oameni,
06:51
And why are they reading this?"
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si de ce citesc asta?
06:53
And I realized: I don't want to reach these people.
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Si mi-am dat seama: nu vreau sa ajung la astfel de oameni.
06:55
I don't want to write for this public audience.
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Nu vreau sa scriu pentru acest tip de public.
06:58
And I started to kill my blog slowly.
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Si am inceput sa-mi ucid blogul incet.
07:00
I'm like, I don't want to write this anymore.
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Adica, nu vreau sa mai scriu asta,
07:02
Slowly and slowly --
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si incet incet --
07:03
And I did tell personal stories from time to time.
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Si chiar am spus povesti personale din cand in cand.
07:06
I wrote this one, and I put this up because of Einstein today.
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Am scris asta, si am pus-o din cauza zilei Einstein de azi.
07:09
I'm going to get choked up, because this is my first pet,
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Si voi incepe sa ma inec, pentru ca acesta e primul meu animal de casa,
07:12
and she passed away two years ago.
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si a murit cu doi ani in urma.
07:14
And I decided to break from, "I don't really write about my public life,"
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Si am decis sa fac o pauza de la ,"Nu scriu cu adevarat despre viata mea publica,"
07:17
because I wanted to give her a little memorial.
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pentru ca voiam sa-i ofer un mic memorial.
07:19
But anyways, it's these sorts of personal stories --
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Dar, in fine.
Sunt aceste feluri de povesti personale. Stiti, cititi bloguri despre politica,
07:22
You know, you read the blogs about politics or about media,
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sau despre media, si barfa si alte lucuri.
07:25
and gossip and all these things.
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07:26
These are out there,
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Toate acestea exista, dar e mai mult partea personala
07:27
but it's more of the personal that interests me,
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care ma intereseaza, si asta e -- stiti,
07:31
and this is who I am.
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si asta este cine -- cine sunt eu.
07:33
You see Norman Rockwell, and you have art critics say,
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Stiti, il vedeti pe Norman Rockwell. Si aveti critici de arta care spun,
07:35
"Norman Rockwell is not art.
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Norman Rockwell nu e arta.
07:37
Norman Rockwell hangs in living rooms and bathrooms,
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Normal Rockwell sta in
sufragerii si bai, si acest lucru
07:40
and this is not something to be considered high art."
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nu e considerat arta inalta.
07:44
And I think this is one of the most important things
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Si cred ca acest lucru este unul din cele mai importante lucruri
07:46
to us as humans.
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pentru noi, ca oameni.
07:49
These things resonate with us,
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Aceste lucruri rezoneaza cu noi,
07:51
and, if you think about blogs, you think of high art blogs,
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si, daca te gandesti la bloguri, te gandesti la bloguri de arta inalta,
07:54
the history paintings about, you know, all the biblical stories,
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picturile istorice despre, stiti, toate povestile biblice,
07:58
and then you have this.
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si apoi exista asta.
07:59
These are the blogs that interest me: the people that just tell stories.
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Aceste bloguri ma intereseaza: oamenii care spun doar povesti.
08:03
One story is about this baby, and his name is Odin.
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Si o poveste este
despre acest copil, si numele lui e Odin.
08:07
His father was a blogger.
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Si tatal lui era un blogger.
08:09
And he was writing his blog one day,
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Si posta pe blogul lui intr-o zi,
08:12
and his wife gave birth to her baby
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si sotia lui a nascut copilul la 25 -
08:15
at 25 weeks.
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la 25 de saptamani.
08:17
And he never expected this.
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Si el nu se asteptase la asta niciodata.
08:18
One day, it was normal; the next day, it was hell.
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Intr-o zi era normal; intr-o zi -- apoi in cealalta era iadul.
08:22
And this is a one-pound baby.
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Si acesta e un copil de 0.453 kg.
08:23
So Odin was documented every single day.
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Si deci Odin a fost documentat in fiecare zi.
08:27
Pictures were taken every day: day one, day two ...
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Poze era facute in fiecare zi, ziua intai, ziua a doua.
08:29
You have day nine -- they're talking about his apnea;
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Stiti, gasim ziua a 9-a -- vorbeau despre apneea lui,
08:32
day 39 -- he gets pneumonia.
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ziua a 39-a -- se imbolnaveste de pneumonie.
08:34
His baby is so small,
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Acest -- acest copil e atat de mic,
08:36
and I've never encountered such a --
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si nu am mai intalnit niciodata o,
08:39
just -- a disturbing image, but just so heartfelt.
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doar --
o imagine atat de deranjanta , dar -- atat de sincera.
08:43
And you're reading this as it happens,
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Si, stiti, citesc aceasta in timp ce se intampla,
08:46
so on day 55, everybody reads that he's having failures:
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si in ziua a 55-a, toata lumea citeste ca
el -- are probleme: de respiratie si de inima,
08:50
breathing failures and heart failures,
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08:52
and it's slowing down, and you don't know what to expect.
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si ca incetineste, si nu stii la ce sa te astepti.
08:56
But then it gets better. Day 96, he goes home.
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Dar apoi e mai bine. Stiti, ziua a 96-a pleaca acasa.
08:59
And you see this post.
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Si vezi aceasta postare.
09:01
That's not something you're going to see in a paper or magazine
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Nu e ceva ce vei vedea intr-un ziar sau o revista.
09:04
but this is something this person feels,
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dar asta e ce simte aceasta persoana,
09:06
and people are excited about it -- 28 comments.
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si oamenii sunt entuziasmati de asta.
09:08
That's not a huge amount of people reading,
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Stiti, 28 de comentarii. Nu e o multime de oameni ce citesc,
09:10
but 28 people matter.
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dar 28 de persoane conteaza.
09:12
And today, he is a healthy baby,
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Si astazi este un copil sanatos,
09:15
who, if you read his blog --
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care, stiti, daca ii cititi blogul --
09:17
it's snowdeal.org, his father's blog --
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este Snowdeal.org, blogul tatalui sau --
09:20
he is taking pictures of him still, because he is still his son
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inca ii face poze, pentru ca inca este fiul lui
09:24
and he is, I think, at his age level right now
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si este, cred, la nivelul varstei lui
09:27
because he had received such great treatment from the hospital.
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pentru ca a fost asa de -- a primit ingrijiri atat de bune din partea spitalului.
09:31
So, blogs.
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Deci, bloguri.
09:32
So what? You've probably heard these things before.
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Si stiti, si ce? Probabil ati mai auzit asemenea lucruri inainte.
09:35
We talked about the WELL, and about all these sorts of things
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Am vorbit despre WELL,
si am vorbit despre acest gen de lucruri.
09:39
throughout our online history.
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de-a lungul istoriei noastre online.
09:41
But I think blogs are basically just an evolution,
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Dar cred ca practic blogurile sunt doar o evolutie,
09:44
and that's where we are today.
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si aici ne aflam astazi.
09:46
It's this record of who you are, your persona.
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Este aceasta inregistrare despre cine esti, persoana ta.
09:48
You have your Google search, where you say, "What is Mena Trott?"
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Si aveti cautare Google unde tastati, hei, ce e Mena Trott?
09:52
And then you find these things and you're happy or unhappy.
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Si apoi gasiti aceste lucruri si sunteti fericiti sau nefericiti.
09:55
But then you also find people's blogs,
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Dar apoi gasesti si blogurile oamenilor,
09:58
and those are the records of people that are writing daily --
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si acestea sunt inregistrari ale oamenilor care scriu zilnic --
10:00
not necessarily about the same topic, but things that interest them.
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nu despre acelasi subiect neaparat, dar lucruri care ii intereseaza.
10:04
And we talk about the world flattens, being in this panel,
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Si vorbim despre lumea devine plata ca fiind acest cadru,
10:08
and I am very optimistic -- whenever I think about blogs,
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si sunt foarte optimista.
10:11
I'm like, "We've got to reach all these people."
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Oricand ma gandesc la bloguri, spun ca trebuie sa atingem toti acesti oameni.
Milioane si sute de milioane si miliarde de oameni.
10:14
Hundreds of millions and billions of people.
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2079
10:16
We're getting into China, we want to be there,
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Stiti, ajungem in China, vrem sa fim acolo,
10:18
but there are so many people that won't have the access to write a blog.
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dar stiti, sunt atat de putini oameni care nu
vor avea acces la a scrie un blog.
10:22
But to see something like the $100 computer is amazing,
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Dar sa vezi ceva ca un calculator de 100 de dolari este uimitor, pentru ca --
10:24
because blogging software is simple.
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2050
software-ul de blogging e simplu.
10:26
We have a successful company because of timing,
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2243
Stiti, avem o companie de succes datorita sincronizarii,
10:29
and because of perseverance, but it's simple stuff --
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si datorita perseverentei, dar este un lucru usor --
10:31
it's not rocket science.
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nu este foarte complicat.
10:33
And so, that's an amazing thing to consider.
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Si asa, este un lucru uimitor de luat in considerare.
10:36
So --
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Deci,
10:39
the life record of a blog is something that I find incredibly important.
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inregistrarea vietii unui blog este ceva
ce mi se pare incredibil de important.
10:44
And we started with a slide of my Teds,
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Si am inceput cu un cadru cu Ted-zi din familia mea,
10:46
and I had to add this slide,
242
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1658
si a trebuit sa adaug acest slide, pentru ca stiam,
10:48
because I knew the minute I showed this, my mom --
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in minutul in care aratam asta, mama mea -- mama mea va vedea asta cumva,
10:50
my mom will see this, because she does read my blog
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pentru ca ea imi citeste blogul --
10:53
and she'll say, "Why wasn't there a picture of me?"
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si v-a spune, "De ce nu era o poza cu mine?" Stiti?
10:55
This is my mom.
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Aceasta e mama mea. Deci, am toti acesti oameni pe care ii stiu.
10:56
So, I have all the people that I know of.
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10:59
But this is basically the extent of the family that I know
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3926
Dar, stiti, aceasta este practic prelungirea
familiei pe care o cunosc in termeni
11:03
in terms of my direct line.
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2884
de linie directa.
11:06
I showed a Norman Rockwell painting before, and this one, I grew up with,
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4083
Si am aratat o pictura de Norman Rockwell inainte,
si cu aceasta am crescut,
11:10
looking at constantly.
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1814
uitandu-ma constant la ea.
11:12
I would spend hours looking at the connections,
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Petreceam ore privind legaturile.
11:14
saying, "Oh, the little kid up at the top has red hair;
253
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2756
Spunand, "Oh, copilasul din varf are par rosu,
11:17
so does that first generation up there."
254
677000
1976
ca si prima generatie de acolo."
11:19
And it's just these little things.
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1642
Si doar aceste lucruri mici. Stiti, asta nu e --
11:20
This is not science, but this was enough for me
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3927
stiinta, dar a fost destul pentru mine
11:24
to be really interested in how we have evolved
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3359
sa fiu atat de interesata de modul in care evoluam
11:28
and how we can trace our line.
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2274
si cum ne putem urmari linia stramoseasca.
11:30
So that has always influenced me.
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2226
Si deci, asta m-a influentat intotdeauna.
11:33
I have this record, this 1910 census,
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3612
Stiti, am aceasta inregistrare, aceasta --
acest recesamant din 1910
11:36
of another Grabowski -- that's my maiden name --
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2507
a altui Grabowski -- adica asta e numele meu de domnisoara,
11:39
and there's a Theodore, because there's always a Theodore.
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si este un Theodore. Pentru ca intotdeauna este un Theodore.
11:42
This is all I have, a couple of facts about somebody.
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Asta e tot ce am. Am cateva
date despre cineva,
11:45
I have their date of birth, their age, what they did in their household,
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4141
am ziua lor de nastere, si varsta lor,
si ce faceau in gospodaria lor, daca vorbeau engleza.
11:50
if they spoke English,
265
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1151
11:51
and that's it, that's all I know of these people.
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Si asta e tot. Asta e tot ce stiu despre acesti oameni.
11:53
And it's pretty sad,
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1404
Si e destul de trist.
11:55
because I only go back five generations, and that's it.
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3643
pentru ca -- merg doar 5 generatii inapoi,
11:58
I don't even know what happens on my mom's side,
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2267
si asta e tot. Nici macar nu stiu ce s-a intamplat pe partea mamei,
12:00
because she's from Cuba and I don't have that many things.
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2943
pentru ca e din Cuba si nu am prea multe date.
12:04
Just doing this, I spent time in the archives --
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Si facand asta am petrecut ceva timp in arhive --
12:07
that's why my husband's a saint --
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1644
de asta -- un alt motiv pentru care sotul meu este un sfant --
12:08
I spent time in the Washington archives,
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1928
am petrecut timp in arhivele din Washington, doar stand acolo,
12:10
just sitting there, looking for these things.
274
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2105
cautand aceste lucruri. Acum este online,
12:13
Now it's online, but he sat through that.
275
733078
1980
dar a stat cu mine in timpul asta.
12:15
And so you have this record and --
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2491
Deci ai aceasta arhiva si,
12:17
This is my great-great-grandmother.
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stiti, aceasta este stra-stra-bunica mea.
12:19
This is the only picture I have.
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1627
Asta este singura poza pe care o am. Si sa te gandesti
12:21
And to think of what we have the ability to do with our blogs;
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4263
la ce putem face cu aceste bloguri;
12:25
to think about the people that are on those $100 computers,
280
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3329
sa te gandesti la oamenii
care sunt pe acele calculatoare de 100 de dolari,
12:29
talking about who they are, sharing these personal stories --
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3641
vorbind despre cine sunt, impartasind aceste povesti personale,
12:32
this is an amazing thing.
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1714
asta e un lucru incredibil.
12:34
Another photo that has greatly influenced me,
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3192
Alta fotografie care m-a influentat,
12:38
or a series of photos, is this project
284
758000
1976
sau o serie de fotografii, este acest proiect
12:40
that's done by an Argentinean man and his wife.
285
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3273
facut de un Argentinian si sotia lui.
12:43
And he's basically taking a picture of his family every day
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3174
Si el practic face cate o poza a familiei lui in fiecare zi
12:46
for the past, what is '76? -- 20 ... Oh my God, I'm '77 -- 29 years?
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5768
pentru ultimii, ce e `76 --
20, o, Doamne, eu sunt `77 --
29 de ani? 29 de ani.
12:52
Twenty-nine years.
288
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1721
12:55
There was a joke, originally, about my graph that I left out, which is:
289
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3364
A fost o gluma, initial, despre graficul pe care l-am aratat,
vedeti toata aceasta matematica? Sunt fericita ca am putut adauga pana la 100,
12:58
You see all this math?
290
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1157
12:59
I'm just happy I was able to add it up to 100,
291
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2175
pentru ca asta este tot ce pot face.
13:01
because that's my skill set.
292
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1795
13:03
(Laughter)
293
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2214
13:05
So you have these people aging,
294
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2661
Deci -- stiti -- avem oamenii acestia care imbatranesc,
13:08
and now this is them today, or last year.
295
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3306
si acum astia sunt ei astazi, sau anul trecut,
13:12
And that's a powerful thing to have, to be able to track this.
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2945
si acesta este un lucru puternic, abilitatea de a urmari asta.
13:15
I wish that I would have this of my family.
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2802
As vrea sa am asta si pentru familia mea.
13:18
I know that one day my children will be wondering --
298
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3976
Stiu ca
copii mei se vor intreba intr-o zi --
13:22
or my grandchildren, or my great-grandchildren,
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2239
sau stranepotii, sau stratranepotii,
13:24
if I ever have children --
300
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2074
daca voi avea vreodata copii --
13:26
what I am going to --
301
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2615
ce voi --
13:29
who I was.
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1287
cine am fost, deci fac ceva ce e foarte narcisist.
13:30
So I do something that's very narcissistic --
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2251
13:32
I am a blogger --
304
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1492
Sunt un blogger --
13:34
that is an amazing thing for me,
305
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2460
acesta este un lucru incredibil pentru mine,
13:36
because it captures a moment in time every day.
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2975
pentru ca surprinde un moment in timp zilnic.
13:39
I take a picture of myself -- I've been doing this since last year --
307
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3260
Fac cate o poza cu mine -- fac acest lucru de anul trecut --
13:42
every single day.
308
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1305
cu mine in fiecare zi.
13:44
And, you know, it's the same picture;
309
824198
1826
Si, stiti, nu e aceeasi poza;
13:46
it's basically the same person.
310
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1757
practic e aceeasi persoana.
13:47
Only a couple of people read it.
311
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1579
Doar cativa oameni citesc. Nu scriu asta pentru aceasta audienta,
13:49
I don't write this for this audience;
312
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1853
13:51
I'm showing it now, but I would go insane if this was really public.
313
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4007
arat asta acum, dar as
innebuni daca ar fi facut public.
13:55
About four people probably read it,
314
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1691
Probabil cam 4 oameni citesc asta,
13:57
and they tell me, "You haven't updated."
315
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2348
si ei -- imi spun, stii, nu ai mai postat nimic --
13:59
I'm probably going to get people telling me I haven't updated.
316
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2960
probabil am sa fac oamenii sa-mi spuna ca nu am mai postat ceva --
14:02
But this is amazing, because I can go back to a day -- to April 2005,
317
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3565
dar acest lucru este incredibil, pentru ca pot merge inapoi la o zi --
as putea sa ma intorc in Aprilie 2005,
14:06
and say, what was I doing this day?
318
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1672
si sa spun, ce faceam in aceasta zi? Ma uit, si stiu exact.
14:07
I look at it, I know exactly.
319
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1400
14:09
It's this visual cue that is so important to what we do.
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2996
E acest semn vizual care e atat de important pentru ceea ce facem.
14:12
I put the bad pictures up too,
321
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2099
Si, stiti, am pus si pozele rele,
14:14
because there are bad pictures.
322
854263
2406
pentru ca exista poze rele.
14:16
(Laughter)
323
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1166
14:17
And I remember instantly: I am in Germany in this --
324
857883
3660
(Rasete)
Si mi-am amintit instant: sunt in Germania pentru --
14:21
I had to go for a one-day trip.
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1500
a trebuit sa merg intr-o excursie de o zi.
14:23
I was sick, and I was in a hotel room,
326
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2664
Imi era rau, si eram in camera de hotel
14:25
and I wanted not to be there.
327
865779
1776
si mi-am dorit sa nu fiu acolo. Si vezi aceste lucruri.
14:27
And so you see these things, it's not just always smiling.
328
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2927
Nu sunt doar intotdeauna zambind. Acum am evoluat, si am aceasta perspectiva.
14:30
Now I've kind of evolved it, so I have this look.
329
870530
2313
14:32
If you look at my driver's license, I have the same look,
330
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2692
Daca te uiti la carnetul meu de conducere
am aceeasi infatisare
14:35
and it's a pretty disturbing thing,
331
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3279
si e -- e un lucru cam deranjant
14:38
but it's something that is really important.
332
878886
2425
dar e ceva ce e foarte important.
14:41
And the last story I really want to tell is this story,
333
881724
5388
Si ultima poveste pe care
chiar vreau sa spun e aceasta poveste,
14:47
because this is probably the one that means the most to me
334
887136
3273
pentru ca probabil asta e cea
care conteaza cel mai mult in tot ceea ce fac.
14:50
in all of what I'm doing.
335
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1243
14:51
I'll probably get choked up, because I tend to when I talk about this.
336
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3324
Si probabil ma voi ineca, pentru ca mi se intampla cand vorbesc despre asta.
Deci, aceasta femeie,
14:55
So, this woman, her name was Emma,
337
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2128
numele ei era Emma, si era un blogger
14:57
and she was a blogger on our service, TypePad.
338
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3040
la serviciul nostru, TypePad. Si era era un beta tester,
15:00
And she was a beta tester, so she was there right when we opened --
339
900264
3161
deci era acolo exact cand am deschis --
15:03
you know, there was 100 people.
340
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1527
stiti, acolo au fost 100 de oameni --
15:05
And she wrote about her life dealing with cancer.
341
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2976
si a scris despre viata ei in lupta cu cancerul.
15:08
She was writing and writing, and we all started reading it,
342
908000
3136
Si scria si scria si scria,
si am inceput toti sa-l citim, pentru ca aveam atat de putine bloguri pe service,
15:11
because we had so few blogs on the service,
343
911160
2067
15:13
we could keep track of everyone.
344
913251
1611
ca putem urmari pe toata lumea.
15:14
And she was writing one day,
345
914886
1971
Si scria intr-o zi, si, stiti,
15:16
and then she disappeared for a little bit.
346
916881
2254
apoi a disparut putin.
15:19
And her sister came on, and she said that Emma had passed away.
347
919159
4415
Si sora ei a aparut, si a scris ca
Emma a murit. Si toti din echipa noastra de suport
15:23
And all of our support staff who had talked to her were really emotional,
348
923598
4860
care au vorbit cu ea erau -- erau foarte emotionati
15:28
and it was a very hard day at the company.
349
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3159
si a fost o zi foarte grea la companie.
15:31
And this was one of those instances where I realized
350
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3311
Si a fost --
aceasta a fost una din situatiile in care am realizat
15:35
how much blogging affects our relationship,
351
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2708
cat de mult bloggingul ne afecteaza relatia,
15:37
and flattening this sort of world.
352
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1662
si aplatizeaza acest tip de lume.
15:39
That this woman is in England,
353
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1684
Aceasta femeie e in Anglia,
15:41
and she lives -- she lived -- a life
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si traieste --
a trait o viata in care vorbea despre ea --
15:44
where she was talking about what she was doing.
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despre ce facea.
15:47
But the big thing that really influenced us was,
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Dar lucrul care ne-a influentat a fost,
15:51
her sister wrote to me, and she said --
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sora ei care mi-a scris, si a spus, stii,
15:53
and she wrote on this blog --
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si a scris pe blog, ca --
15:54
that writing her blog during the last couple of months of her life
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scriind pe blog in ultimele luni din viata
15:57
was probably the best thing that had happened to her,
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a fost probabil cel mai bun lucru care i s-a intamplat,
16:00
and being able to talk to people and to share what was going on,
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si a putea sa vorbeasca cu oameni, a putea sa impartaseasca ce se intampla,
16:03
and being able to write and receive comments.
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si a putea sa scrie si sa primesca comentarii.
16:06
And that was amazing,
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Si asta a fost incredibil. Stiind ca i-am
16:07
to be able to know that we had empowered that,
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dat aceasta posibilitate, si ca bloggingul
16:09
and that blogging was something that she felt comfortable doing,
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a fost ceva cu care se simtea confortabil, si
16:13
and the idea that blogging doesn't have to be scary,
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ideea ca bloggingul nu trebuie sa fie inspaimantator,
16:16
that we don't always have to be attack of the blogs,
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si ca nu trebuie sa atacam blogurile,
16:18
that we can be people who are open, and wanting to help and talk to people.
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ca putem fi oameni deschisi,
doritori de a ajuta si de a vorbi.
16:22
That was an amazing thing.
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Acesta a fost un lucru incredibil.
16:24
And so I printed out and sent a PDF of her blog to her family,
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Si -- am printat --
sau am trimis un PDF cu blogul ei familiei sale,
16:29
and they passed it out at her memorial service,
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si l-au distribuit la inmormatare,
16:31
and even in her obituary, they mentioned her blog,
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si chiar in -- in orbituarul ei,
au mentionat blogul ei, pentru ca era un lucru atat de important din viata ei.
16:34
because it was such a big part of her life.
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Si asta este un lucru urias.
16:36
And that's a huge thing.
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16:37
So, this is her legacy,
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Deci, aceasta este -- aceasta este mostenirea ei.
si cred ca
16:40
and I think that my call to action to all of you is:
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chemarea mea la actiune pentru voi toti este,
16:43
think about blogs, think about what they are,
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stiti, ganditi-va la bloguri, ganditi-va la ce sunt,
16:45
think about what you've thought of them,
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la ce v-ati gandit despre ele, stiti, si apoi
16:47
and then actually do it,
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chiar faceti acel lucru, pentru ca e ceva
16:49
because it's something that's really going to change our lives.
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ce chiar ne va schimba viata.
16:52
So, thank you.
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Deci, va multumesc.
16:53
(Applause)
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(Aplauze)
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