How to find a wonderful idea | OK Go

Prevodilac: Milenka Okuka Lektor: Mile Živković

(Dominoes fall)

(Domine padaju)

(Toy car)

(Autić)

(Ball rolls)

(Kotrljanje kuglice)

(Music: "This Too Shall Pass")

(Muzika: "I ovo će proći")

(Singing)

(Pesma)

You know you can't keep letting it get you down,

Jasno ti je da moraš da se odupreš tom nespokoju,

and you can't keep dragging that dead weight around.

i ne možeš stalno da tegliš suvišan teret naokolo

If there ain't all that much to lug around

Ako i nema toliko toga da se vuca naokolo

better run like hell when you hit the ground

bolje trči dok te noge nose kad ti zemlju dotakne stopalo

When the morning comes

Kad jutro stigne

When the morning comes

Kad jutro stigne

You can't stop these kids from dancing,

Nemoguće je sprečiti te klince da plešu

but why would you want to,

ali zašto bi to hteo,

especially when you're already getting yours?

naročito kad i tebe već sustiže?

(Xylophone)

(Ksilofon)

(Singing) 'Cause if your mind don't move and your knees don't bend,

(Pevanje) Jer ako um ti se ne pokreće a kolena ti se ne povijaju,

well don't go blaming the kids again.

pa, krivicu na klince opet ne svaljuj.

(Xylophone)

(Ksilofon)

(Singing) When the morning comes

(Pevanje) Kad jutro stigne

When the morning comes

Kad jutro stigne

When the morning comes

Kad jutro stigne

When the morning comes

Kad jutro stigne

When the morning comes

Kad jutro stigne

When the morning comes

Kad jutro stigne

(Xylophone)

(Ksilofon)

(Singing) Let it go,

(Pevanje) Mani se svega,

this too shall pass

i ovo će proći.

Let it go,

Mani se svega,

this too shall pass

i ovo će proći

You know you can't keep letting it get you down,

Jasno ti je da moraš da se odupreš nespokoju

you can't keep letting it get you down --

moraš da se odupreš nespokoju -

this too shall pass

i ovo će proći

If there ain't all that much to lug around,

Ako i nema toliko toga da se vuca naokolo,

you can't keep letting it get you down --

moraš da se odupreš nespokoju -

this too shall pass

i ovo će proći.

When the morning comes --

Kad jutro dođe -

you can't keep letting it get you down,

moraš da se odupreš nespokoju,

no you can't keep letting it

moraš da se odupreš

When the morning comes --

Kad jutro dođe -

you can't keep letting it get you down,

moraš da se odupreš nespokoju,

no you can't keep letting it

ne, moraš da se odupreš

When the morning comes --

Kad jutro dođe -

you can't keep letting it get you down,

moraš da se odupreš nespokoju,

no you can't keep letting it

ne, moraš da se odupreš

When the morning comes --

Kad jutro dođe -

you can't keep letting it get you down,

moraš da se odupreš nespokoju,

no you can't keep letting it

ne, moraš da se odupreš

When the morning comes

Kad jutro dođe

(Paint guns fire)

(Pištolj sa bojom puca)

(Applause)

(Aplauz)

Damian Kulash: Thank you, thanks very much.

Damijan Kulaš: Hvala vam, mnogo vam hvala.

We are OK Go,

Mi smo OK Go,

and we've been together as a band since 1998.

i zajedno smo kao bend od 1998.

But in the last decade,

Ali u poslednjoj deceniji

we've become known as much for the elaborate music videos,

smo postali jednako poznati po razrađenim spotovima,

like the one we just saw,

poput ovog kog ste videli,

as for the songs they accompany.

kao i po pesmama koje ih prate.

So we will play along with another one of those in a few minutes,

Pa ćemo da pustimo još jednu od njih za nekoliko minuta,

but in the meantime,

a u međuvremenu,

we want to address this question that we get asked all the time

želimo da se bavimo pitanjem koje nas stalno pitaju,

but we've really never come up with an adequate answer for it,

ali nikad nismo zaista smislili odgovarajući odgovor za njega,

and that is, how do we think of those ideas?

a ono glasi, kako nam ideje padaju na pamet?

The videos are not all Rube Goldberg machines, by the way.

Usput, nisu svi spotovi Rub Goldbergove mašine.

Last year we did a dance in zero gravity,

Prošle godine smo plesali u nultoj gravitaciji,

and once we set up an obstacle course

a jednom smo postavili putanju od prepreka

out of thousands of musical instruments in the desert,

sačinjenu od na hiljadu muzičkih instrumenata u pustinji,

and then played them by stunt driving a car through them.

a potom smo ih svirali akrobatski vozeći auto kroz njih.

(Laughter)

(Smeh)

For one of the videos,

Za jedan od spotova,

we choreographed hundreds of people with umbrellas

uradili smo koreografiju sa stotinama ljudi sa kišobranima

in an abandoned parking lot outside Tokyo,

na napuštenom parkingu blizu Tokija,

and then filmed them from a drone a half a mile in the air.

a potom smo ih snimali iz drona 800 metara iz vazduha.

So it's all of these ideas that people are curious about,

Dakle, ljudi su znatiželjni za sve ove ideje,

and the reason we've had so much trouble describing how we think of these ideas

a razlog zbog kog nam je bilo tako teško da opišemo kako ih smišljamo

is that it doesn't really feel like we think of them at all.

je taj što uopšte nemamo osećaj da ih smišljamo.

It feels like we find them.

Imamo osećaj da ih pronalazimo.

And by way of explanation --

A da bih objasnio -

well, I have a compulsive habit.

pa, imam kompulsivnu naviku.

I play parallax and perspective games with my eyes pretty much all the time,

Igram igre premeštanja i perspektive sa svojim očima gotovo stalno,

and it's something I've been doing since I was a teenager.

a to radim otkad sam bio tinejdžer.

And I think the big contributing factor may have been

I smatram da je možda tome uveliko doprinelo

that this is how I decorated my high school bedroom.

to što sam ovako ukrasio moju srednjoškolsku sobu.

(Laughter)

(Smeh)

And being a teenager,

A kako sam bio tinejdžer,

what I did in there, of course, was just talk on the phone

samo sam, naravno, telefonirao, ništa drugo,

for staggering amounts of time.

zapanjujuće duge vremenske periode.

So I was in this visual maelstrom

Pa sam bio u tom vizuelnom vrtlogu

just pretty much usually sitting in one place,

uglavnom prosto sedeći na jednom mestu

and I guess just the overload in general --

i, pretpostavljam, sveopšta preopterećenost -

my brain kind of tried to make sense of it, and I would --

moj mozak je nekako pokušavao da nađe smisao u tome, i ja bih -

If I could move my head off to one side a little bit,

ako bih mogao da pomerim glavu malčice na jednu stranu,

the edge of the desk would line up just perfectly

ivica stola bi se savršeno poravnala

with that poster on the opposite wall;

sa tim posterom na suprotnom zidu;

or if I put my thumb out,

ili ako bih ispružio palac,

I could close first my left eye and then my right,

mogao bih prvo da zatvorim levo oko, a onda desno,

and my thumb would bounce back and forth

i moj palac bi poskakivao napred i nazad

between Jimi Hendrix's left eye and his right.

između levog i desnog oka Džimija Hendriksa.

(Laughter)

(Smeh)

It was not a conscious thing, of course,

Nisam to radio svesno, naravno,

this is just kind of the equivalent of doodling while you're talking,

to je prosto ravno škrabanju dok razgovarate

and it's still something I do all the time.

i dalje je nešto što radim sve vreme.

This is my wife, Kristin --

Ovo je moja supruga Kristin -

(Applause)

(Aplauz)

Yeah!

Da!

Woo!

Opa!

And it's not uncommon that we are out at dinner,

Nije neobično da izađemo na večeru,

and in the middle of a great conversation she'll just stop mid-sentence,

a u sred značajnog razgovora, prosto se zaustavi u sred rečenice

and when she stops is when I realize that I'm the one who's acting weird

i kada se zaustavi, tad shvatim da sam ja taj koji se ponaša čudno

because I'm like bobbing and weaving.

jer se izvijam i uvijam.

And what I'm trying to do is get that ficus back there

A pokušavam da postignem da fikus iza nje

to stick out of her head like a ponytail.

štrči iz njene glave poput konjskog repa.

(Laughter)

(Smeh)

The point of telling you all this is that --

Ovo vam govorim jer -

for me this is what it feels like to have an idea.

takav je osećaj kod mene kad imam ideju.

It's like they're made of these disparate parts,

Kao da su sačinjene od tih nepovezanih delova,

these disparate chunks sort of floating out there.

tih nepovezanih parčadi koja nekako lebde svuda.

And if you're receptive and you're observant,

I ako ste prijemčivi i opažajni,

and crucially, if you're in exactly the right place,

i što je ključno, ako ste baš na pravom mestu,

you can get them to just line up.

možete ih navesti da se poklope.

So if you get used to --

Pa, ako se naviknete -

if it's your job to think of ideas this way,

ako vam je posao da ovako razmišljate o idejama,

they'll start beckoning to you

počeće da vas prizivaju

the way that Jimi's eyes beckoned from that poster,

kao što su Džimijeve oči prizivale sa tog postera

or the ficus beckons from behind Kristin's head.

ili kao što vas fikus mami iza Kristinine glave.

Writing music feels like that process just over and over again,

Pisanje muzike liči na taj proces, ponovljen iznova i iznova,

like you've got a bunch of sounds or a groove or a chord progression

kao da imate hrpu zvuka ili ritma ili niza akorda

and you're just looking for that thing on the other side,

i vi prosto tragate za tim nečim sa druge strane,

that little chunk over there, that puzzle piece that clicks right in.

tim parčićem skroz tamo, tim delićem slagalice koji se uklapa.

And when it does click,

A kad se uklopi,

it doesn't feel like you thought up that puzzle piece,

nemate osećaj da ste smislili taj delić slagalice,

it feels like you found it --

imate osećaj da ste ga našli -

like it was a set of relationships that you unlocked.

kao da se radi o skupu veza koje ste oslobodili.

But with the videos in particular,

A u spotovima naročito,

we're usually looking for this specific feeling

obično tragamo za naročitim osećajem

which is wonder.

čuđenja.

And there's always a component of surprise to wonder,

A iznenađenje je uvek deo čuđenja,

so we're not just looking for good ideas,

te mi ne tragamo tek za dobrim idejama,

we're looking for good ideas that surprise us in some way.

tragamo za dobrim idejama koje nas nekako iznenađuju.

And this causes something of a problem,

A zbog toga nastaje problem

because ...

jer...

the process that we all use to make stuff,

proces tokom koga pravimo stvari,

it actually has a very strong bias against surprising ideas.

zapravo sadrži snažnu pristrasnost protiv iznenađujućih ideja.

The process I'm talking about is the one you all know --

Proces o kom govorim vam je svima poznat -

we all do it all the time.

svi to stalno radimo.

You think of an idea.

Smislite ideju.

You just sit and think of your brilliant idea

Prosto sedite i mislite o svojoj sjajnoj ideji,

and then you come up with a plan

a onda osmislite plan

for how you're going to make that idea happen.

kako da sprovedete tu ideju u delo.

And then with that plan in mind,

A onda, s tim planom na umu,

you go back and double-check your original idea

vratite se i opet proverite prvobitnu ideju

and maybe revise it,

i možda je revidirate,

and then bouncing back and forth between the idea and the plan,

a onda poskakujete napred i nazad između ideje i plana,

the plan and the idea,

plana i ideje,

eventually you come up with a truly great plan.

na kraju smislite uistinu sjajan plan.

And then once you have that, and only then,

A onda kad stignete do toga, tad i samo tad

do you go out and you execute.

zaputite se i sprovedete zamisao.

And this is like --

A ovo je kao -

this is sort of a flawless system

ovo je nekakav sistem bez mane,

in terms of maximizing your resources,

u smislu iskoristivosti sredstava,

because this -- super cheap.

jer ovo... je superjeftino.

Thinking usually costs very little,

Razmišljanje obično malo košta,

but this is really expensive most of the time,

ali većinu vremena, ovo je zaista skupo,

so by the time you get there,

pa kad stignete dotle,

you want to make sure you're super prepared

morate da se postarate da ste krajnje spremni

and you can squeeze every last drop out of what you've got.

i da možete da iscedite i poslednju kap iz onoga što imate.

But there are problems with this,

Međutim, tu imamo probleme,

and math will help us reveal the biggest one.

a matematika će da nam otkrije najveći.

Go back to that video that we just showed you.

Vratimo se na spot koji smo vam upravo prikazali.

That Rube Goldberg machine,

Ta Rub Goldbergova mašina

it had about 130 interactions in it.

je imala oko 130 interakcija.

That was 130 things

To je 130 stvari

that we had to have go according to our plan.

koje smo morali sprovesti po planu.

So let's assume that we want to make a new video now,

Pretpostavimo da sada želimo da snimimo novi spot,

similarly complex -- 130 moving parts.

slične složenosti - 130 pokretnih delova.

If we're really good planners in that system,

Ako smo zaista dobri organizatori u tom sistemu,

it seems like maybe we could be good enough

čini se kao da bismo možda mogli biti dovoljno dobri

to get every part of that system to be 90 percent reliable.

da uspemo da svaki deo tog sistema bude 90 procenata pouzdan.

90 percent sounds good, right?

90% zvuči dobro, zar ne?

Well, it's not.

Pa, nije.

It's terrible actually. The numbers say so.

Zapravo je užasno. Brojke tako kažu.

The chance of getting all 130 things to not fail at the same time

Šansa da uspete da svih 130 stvari ne omanu istovremeno

is .9 for 90 percent to the 130th power.

je 0.9 za 90 procenata na 130.

So calculate that out and you get ...

Dakle, izračunajte to i dobićete...

(Ding)

(Cing)

.000001,

0.000001,

which is one ten-thousandth of one percent,

a to je desetohiljaditi deo jednog procenta,

so your chance for success is literally one in a million.

pa su vam šanse za uspeh bukvalno jedan u milion.

(Whistle)

(Zvižduk)

(Laughter)

(Smeh)

I mean that's not a gamble I want to take,

Mislim, ne bih se kockao s tim,

so let's ratchet up that reliability to 99 percent.

dakle, hajde da povećamo pouzdanost na 99 procenata.

.99 to the 130th power is ...

0.99 na 130. je...

(Ding)

(Cing)

.27 -- 27 percent.

0.27 - 27 procenata.

Significantly less daunting --

Značajno manje obeshrabrujuće -

like this might even be usable.

kao, ovo bi moglo da prođe.

But really think about that.

Ali zaista pomislite na to.

How many parts of your lives are 99 percent reliable?

Koliko delova vaših života je 99 procenata pouzdano?

And could you really get 130 of them all in one place at once?

I da li bi ste zaista mogli svih 130 da imate u isto vreme na istom mestu?

And if you really could,

I, ako biste zaista mogli,

doesn't it seem like you deserve to succeed?

zar se ne čini kao da zaslužujete da uspete?

Like that is --

Kao, to će -

that thing is going to work, right?

ta stvar će da funkcioniše, tačno?

But no, it actually fails three times more often than it succeeds.

Ali, ne, zapravo ne uspete tri puta češće nego što uspete.

So the upshot of all this

Pa iz svega proizilazi

is that if your project is pretty complex --

da ako vam je projekat prilično složen -

like, you know, every ambitious project is --

kao što znate da svaki ambiciozan projekat jeste -

if you've got a lot of moving parts,

ako imate mnogo pokretnih delova,

you're basically constrained to just reshuffling ideas

u suštini ste ograničeni da prosto smenjujete ideje

that have already demonstrably proven that they're 100 percent reliable.

koje su se već pokazale na delu kao 100 posto pouzdane.

So now go back to me sitting with my thumb in the air

Sad se vratite na mene dok sedim sa ispruženim palcem,

trying to line up something surprising.

trudeći se da mi se poklopi nešto iznenađujuće.

If the only things I'm allowed to consider in the first place

Ako mi je jedino moguće, prvenstveno, da razmatram

are ideas that have already been done over and over and over again,

ideje koje su već isprobane iznova i iznova i iznova,

I am screwed.

gotov sam.

However, there are ways around this,

Međutim, možete se snaći s tim,

because we all know that there are tons of untried ideas still out there,

jer svi mi znamo da postoji gomila neisprobanih ideja,

and plenty of them will turn out to be every bit as reliable as we need,

a mnoge od njih će da ispadnu onoliko pouzdane koliko nam je potrebno,

it's just that we don't yet know they are reliable

samo mi još uvek ne znamo da su pouzdane

when we are at this planning phase.

dok smo u fazi planiranja.

So what we do is we try to identify some place

Te mi pokušavamo da odredimo neko mesto

where there might just be a ton of those untried ideas.

gde bi hrpe ovih ideja mogle da postoje.

We try to find a sandbox

Pokušavamo da pronađemo igralište

and then we gamble a whole bunch of our resources

i onda se kockamo sa čitavom hrpom resursa

on getting in that sandbox and playing.

ulaskom u tu igraonicu i igrom.

(Laughter)

(Smeh)

Because we have to trust that it's the process in the sandbox

Zato što verujemo da će nam proces u igraonici

that will reveal to us which ideas are not only surprising,

otkriti koje ideje, ne samo da su iznenađujuće,

but surprisingly reliable.

već su iznenađujuće pouzdane.

So some of the sandboxes that we've started videos with.

Ovo su neke od igraonica u kojima su se začeli spotovi.

Let's play with optical illusions.

Poigravajmo se optičkim iluzijama.

Let's try to dance on moving surfaces.

Plešimo na pokretnim površinama.

Let's try to make toast with a laser cutter.

Poušajmo da spremimo tost laserskim sečivom.

Or let's do something in one of those zero-gravity airplanes.

Ili, napravimo nešto u jednom od aviona sa nultom gravitacijom.

But then instead of actually trying to sit there

Ali onda, umesto da zapravo pokušamo da sednemo

and think out what that something is,

i smislimo šta je to nešto,

we spent a full third of our budget getting in an actual Vomit Comet

potrošili smo trećinu budžeta na stvarni Vomit Komet

and bouncing off the walls for a week.

i na celonedeljno odbijanje o zidove.

So this may seem to you like testing,

Ovo vam se može učiniti kao testiranje,

but it really isn't,

ali zaista nije

because at this point we don't yet know what our idea is,

jer u ovoj tački još uvek ne znamo koja je naša ideja,

we don't have a plan to be testing.

nemamo plan za testiranje.

So we're just --

Prosto se -

we're just playing,

prosto se igramo,

we're just trying everything we can think of,

prosto isprobavamo sve što nam padne na pamet

because we need to get this idea space filled up with a chaos

jer moramo ovoj ideji da damo prostor ispunjen neredom,

like the one in my high school bedroom.

nalik onom u mojoj srednjoškolskoj sobi.

Because then, if we can do the bob and weave thing,

Jer onda, ako uspemo da se izvrdamo i izmigoljimo,

if we can put our thumbs up and get just a few things to line up --

ako možemo da ispružimo palčeve i uspemo da poredamo svega par stvari -

(Ding)

(Cing)

chances are no one else has ever made those same things line up before.

sve su prilike da niko drugi nikad pre nije smislio sve to.

And when we're done with that project,

A kad završimo s tim projektom,

people will ask us again how we thought of that idea,

ljudi će opet da nas pitaju kako smo smislili tu ideju,

and we'll be stumped, because from our perspective,

a mi ćemo da budemo bez reči jer iz naše perspektive

it doesn't feel like we thought of it at all,

nemamo osećaj da smo je uopšte smislili,

it just feels like we found it.

prosto osećamo da smo je našli.

So we'll play another video for you now and the song along with it.

Dakle, prikazaćemo vam još jedan spot i pesmu koja ga prati.

This is for the song "The One Moment,"

Ovaj je za pesmu "Taj jedan tren",

and for this one, the sandbox was ballistics and math.

a u ovom slučaju, igraonica su balistika i matematika.

So I spent a full month putting together a giant spreadsheet for this.

Dakle, proveo sam čitav mesec dana praveći džinovsku tabelu za ovo.

It was like my playspace was 400 lines long

Kao da je moj prostor za igru bio 400 redova dug

and 25 columns wide --

i 25 kolona širok -

which I presume that if anybody is going to understand that, it's this crowd.

a pretpostavljam da ako neko to razume, onda je to ova publika.

(Laughter)

(Smeh)

Nothing is better than a giant spreadsheet, right?

Šta je bolje od džinovske tabele, je li tako?

(Laughter)

(Smeh)

Well, thank you everyone, very much.

Pa, hvala vam svima, mnogo.

We are OK Go,

Mi smo OK Go,

and this is called "The One Moment."

a ova pesma se zove "Taj jedan tren".

(Applause)

(Aplauz)

[The One Moment]

[Taj jedan tren]

(Explosions)

(Eksplozije)

[What you just saw was real

[Ono što ste upravo videli je stvarno

and it took 4.2 seconds]

i trajalo je 4,2 sekunde]

(Video) Let me know when it's safe.

(Video) Javite mi kad bude bezbedno.

(Percussion)

(Perkusije)

[Here's the same moment ...

[Sledi isti trenutak...

slowed down.]

usporen]

(Music)

(Muzika)

(Guitar)

(Gitara)

(Singing) You're right,

(Pevanje) Uravu si,

there's nothing more lovely,

nema ništa ljupkije,

there's nothing more profound

nema ništa produhovljenije

than the certainty,

od izvesnosti,

than the certainty that all of this will end

od izvesnosti da će se sve ovo okončati

That all of this will end

Da će se sve ovo okončati

So open your arms to me,

Zato raširi ruke za mene,

open your arms to me

raširi ruke za mene

And this will be the one moment that matters,

I ovo će da bude taj jedan tren koji znači,

and this will be the one thing we remember,

i ovo će da bude ta jedna stvar koja se pamti,

and this will be the reason to have been here,

i ovo će da bude razlog zašto bili smo tu,

and this will be the one moment that matters --

i ovo će da bude taj jedan tren koji znači -

Oh ...

Oh...

(Guitar)

(Gitara)

(Singing) So while the mud reclaims our footprints,

(Pevanje) Pa kad blato zatraži nazad naše stope,

and while our bones keep looking back

i dok nam se kosti i dalje budu osvrtale

at the overgrowth that's swallowing the path --

na rastinje koje guta stazu -

but for the grace of God go we,

ali za božju milost eto nas,

but for the grace of God go we

ali za božju milost eto nas

But for the grace of time and chance and entropy's cruel hands --

Ali za milost vremena i prilika i surovih ruku entropije -

So open your arms to me,

Zato, raširi svoje ruke za mene,

open your arms to me

raširi svoje ruke za mene

And this will be the one moment that matters,

I ovo će da bude taj jedan tren koji znači,

and this will be the one thing we remember,

i ovo će da bude ta jedna stvar koja se pamti,

and this will be the reason to have been here,

i ovo će da bude razlog zašto bili smo tu,

and this will be the one moment that matters

i ovo će da bude taj jedan tren koji znači

Oh ...

Oh...

So won't you stay here with me

Zato, zašto ne bi ostala tu uz mene

and we'll build 'til we've blistered our hands

i gradićemo dok nam ruke preplave žuljevi

So won't you stay here with me and we'll build us some temples,

Zato, zašto ne bi ostala tu uz mene i sagradićemo sebi nekakve hramove,

build us some castles,

sagraditi nam zamkove,

build us some monuments

sagraditi nam spomenike

and burn them all right down

i sve ćemo ih do temelja spaliti

(Music)

(Muzika)

(Singing) So open your arms to me

(Pevanje) Zato raširi ruke za mene

And this will be the one moment that matters,

I ovo će da bude taj jedan tren koji znači,

and this will be the reason to have been here,

i ovo će da bude razlog zašto bili smo tu,

and this will be the one thing we remember,

i ovo će da bude to nešto što se pamti,

and this will be the one moment that matters

i ovo će da bude taj jedan tren koji znači

So won't you stay here with me,

Zato, zašto ne bi ostala uz mene,

we'll build 'til we blister our hands

gradićemo dok nam ruke preplave žuljevi

And this will be the one moment that matters --

I ovo će da bude taj jedan tren koji znači -

So won't you stay here with me and build us some temples --

Zato, zašto ne bi ostala uz mene da nam sagradimo neke hramove -

This will be the one moment that matters --

Ovo će da bude taj jedan tren koji znači -

Build us some temples --

Sagradimo nam neke hramove -

The one moment that matters --

Taj jedan tren koji znači -

Build us some monuments --

Sagradimo nam spomenike -

The one moment that matters

Taj jedan tren koji znači

Build us some temples --

Sagradimo nam neke hramove -

The one moment that matters.

Taj jedan tren koji znači.

Build us some monuments --

Sagradimo nam neke spomenike -

The one moment that matters, oh

Taj jedan tren koji znači, oh

(Guitar)

(Gitara)

(Applause)

(Aplauz)