How to find a wonderful idea | OK Go

744,854 views ใƒป 2017-06-16

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Alsa Saal ืžื‘ืงืจ: Ido Dekkers
00:21
(Dominoes fall)
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(ืื‘ื ื™ ื“ื•ืžื™ื ื• ื ื•ืคืœื•ืช)
00:27
(Toy car)
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(ืžื›ื•ื ื™ืช ืฆืขืฆื•ืข)
00:28
(Ball rolls)
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(ื›ื“ื•ืจ ืžืชื’ืœื’ืœ)
00:33
(Music: "This Too Shall Pass")
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(ืžื•ืกื™ืงื”: "ื’ื ื–ื” ื™ืขื‘ื•ืจ")
00:39
(Singing)
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(ืฉื™ืจื”)
00:51
You know you can't keep letting it get you down,
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ืืชื” ื™ื•ื“ืข ืฉืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
00:54
and you can't keep dragging that dead weight around.
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ื•ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืกื—ื•ื‘ ืืชืš ืืช ื”ืžืฉืงืœ ื”ืžื™ื•ืชืจ ื”ื–ื”.
01:03
If there ain't all that much to lug around
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ืื ืื™ืŸ ื”ืจื‘ื” ืžื” ืœืกื—ื•ื‘
01:06
better run like hell when you hit the ground
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ืขื“ื™ืฃ ืฉืชืจื•ืฅ ื›ืžื• ืžืฉื•ื’ืข ื›ืฉืชื’ื™ืข ืœืงืจืงืข
01:14
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
01:20
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
01:26
You can't stop these kids from dancing,
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ืืชื” ืœื ื™ื›ื•ืœ ืœืžื ื•ืข ืžื”ื™ืœื“ื™ื ื”ืืœื• ืœืจืงื•ื“,
01:29
but why would you want to,
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ืื‘ืœ ืœืžื” ืฉืชืจืฆื” ื‘ื›ืœืœ,
01:30
especially when you're already getting yours?
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ื‘ืžื™ื•ื—ื“ ื›ืฉืืชื” ื›ื‘ืจ ืžืกื•ื“ืจ?
01:34
(Xylophone)
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(ืงืกื™ืœื•ืคื•ืŸ)
01:38
(Singing) 'Cause if your mind don't move and your knees don't bend,
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ื›ื™ ืื ื”ืžื•ื— ืฉืœืš ืœื ืคื•ืขืœ ื•ื”ื‘ืจื›ื™ื™ื ืฉืœืš ืœื ืžืชื›ื•ืคืคื•ืช,
01:41
well don't go blaming the kids again.
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ืืœ ืชืืฉื™ื ืฉื•ื‘ ืืช ื”ื™ืœื“ื™ื.
01:45
(Xylophone)
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(ืงืกื™ืœื•ืคื•ืŸ)
01:49
(Singing) When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
01:55
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
02:01
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
02:07
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
02:10
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
02:13
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
02:18
(Xylophone)
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(ืงืกื™ืœื•ืคื•ืŸ)
02:24
(Singing) Let it go,
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ืฉื—ืจืจ,
02:28
this too shall pass
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ื’ื ื–ื” ื™ืขื‘ื•ืจ
02:36
Let it go,
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ืฉื—ืจืจ,
02:40
this too shall pass
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ื’ื ื–ื” ื™ืขื‘ื•ืจ
02:47
You know you can't keep letting it get you down,
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ืืชื” ื™ื•ื“ืข ืฉืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
02:51
you can't keep letting it get you down --
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš --
02:54
this too shall pass
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ื’ื ื–ื” ื™ืขื‘ื•ืจ
02:59
If there ain't all that much to lug around,
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ืื ืื™ืŸ ื”ืจื‘ื” ืžื” ืœืกื—ื•ื‘,
03:03
you can't keep letting it get you down --
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš --
03:06
this too shall pass
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ื’ื ื–ื” ื™ืขื‘ื•ืจ
03:10
When the morning comes --
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข --
03:12
you can't keep letting it get you down,
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
03:14
no you can't keep letting it
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ืœื, ืืชื” ืœื ื™ื›ื•ืœ ืœืชืช ืœื–ื”
03:16
When the morning comes --
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข --
03:18
you can't keep letting it get you down,
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
03:20
no you can't keep letting it
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ืœื, ืืชื” ืœื ื™ื›ื•ืœ ืœืชืช ืœื–ื”
03:22
When the morning comes --
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข --
03:24
you can't keep letting it get you down,
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
03:26
no you can't keep letting it
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ืœื, ืืชื” ืœื ื™ื›ื•ืœ ืœืชืช ืœื–ื”
03:28
When the morning comes --
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข --
03:30
you can't keep letting it get you down,
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ืืชื” ืœื ื™ื›ื•ืœ ืœื”ืžืฉื™ืš ืœืชืช ืœื–ื” ืœื“ื›ื ืื•ืชืš,
03:32
no you can't keep letting it
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ืœื, ืืชื” ืœื ื™ื›ื•ืœ ืœืชืช ืœื–ื”
03:34
When the morning comes
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ื›ืฉื”ื‘ื•ืงืจ ื™ื’ื™ืข
03:42
(Paint guns fire)
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(ื™ืจื™ ืฉืœ ืจื•ื‘ื™ ืฆื‘ืข)
03:43
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื)
03:52
Damian Kulash: Thank you, thanks very much.
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ื“ืžื™ืืŸ ืงื•ืœืืฉ: ืชื•ื“ื” ืจื‘ื”, ืชื•ื“ื” ืจื‘ื” ืœื›ื.
03:54
We are OK Go,
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ืื ื—ื ื• OK Go,
03:56
and we've been together as a band since 1998.
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ื•ืื ื—ื ื• ื‘ื™ื—ื“ ื›ืœื”ืงื” ืžืื– 1998.
04:00
But in the last decade,
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ืื‘ืœ ื‘ืขืฉื•ืจ ื”ืื—ืจื•ืŸ,
04:01
we've become known as much for the elaborate music videos,
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ื”ืคื›ื ื• ืžืคื•ืจืกืžื™ื ื’ื ื‘ื–ื›ื•ืช ืกืจื˜ื•ื ื™ ื”ืžื•ืกื™ืงื” ื”ืžื•ืจื›ื‘ื™ื,
04:04
like the one we just saw,
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ื›ืžื• ื–ื” ืฉืขื›ืฉื™ื• ืจืื™ื ื•,
04:05
as for the songs they accompany.
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ื›ืžื• ื‘ื–ื›ื•ืช ื”ืฉื™ืจื™ื ืฉืื•ืชื ื”ื ืžืœื•ื•ื™ื.
04:08
So we will play along with another one of those in a few minutes,
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ืื ื—ื ื• ื ื ื’ืŸ ืขื ืกืจื˜ื•ืŸ ื ื•ืกืฃ ื‘ืขื•ื“ ืžืกืคืจ ื“ืงื•ืช,
04:11
but in the meantime,
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ืื‘ืœ ื‘ื™ื ืชื™ื™ื,
04:12
we want to address this question that we get asked all the time
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ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ืชื™ื™ื—ืก ืœืฉืืœื” ืฉืฉื•ืืœื™ื ืื•ืชื ื• ืคืขืžื™ื ืจื‘ื•ืช
04:16
but we've really never come up with an adequate answer for it,
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ื•ืืฃ ืคืขื ืœื ื”ื™ืชื” ืœื ื• ืชืฉื•ื‘ื” ื”ื•ืœืžืช ืขื‘ื•ืจื”,
04:19
and that is, how do we think of those ideas?
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ื•ื”ื™ื: ืื™ืš ืื ื—ื ื• ื—ื•ืฉื‘ื™ื ืขืœ ื”ืจืขื™ื•ื ื•ืช ื”ืืœื•?
04:23
The videos are not all Rube Goldberg machines, by the way.
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ืœื ื›ืœ ื”ืกืจื˜ื•ื ื™ื ื”ื ืฉืœ ืžื›ื•ื ื•ืช ืจื•ื‘ ื’ื•ืœื“ื‘ืจื’, ื“ืจืš ืื’ื‘.
04:25
Last year we did a dance in zero gravity,
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ื‘ืฉื ื” ืฉืขื‘ืจื” ืขืฉื™ื ื• ืจื™ืงื•ื“ ื‘ืืคืก ื›ื— ืžืฉื™ื›ื”.
04:28
and once we set up an obstacle course
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ื•ืคืขื ื‘ื ื™ื ื• ืžืกืœื•ืœ ืžื›ืฉื•ืœื™ื
04:31
out of thousands of musical instruments in the desert,
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ืžืืœืคื™ ื›ืœื™ ื ื’ื™ื ื” ื‘ืžื“ื‘ืจ,
04:34
and then played them by stunt driving a car through them.
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ื•ื ื™ื’ื ื• ื‘ื”ื ื‘ืืžืฆืขื•ืช ื ืกื™ืขืช ืคืขืœื•ืœื™ื ื‘ืจื›ื‘ ื“ืจื›ื.
04:37
(Laughter)
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(ืฆื—ื•ืง)
04:38
For one of the videos,
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ืขื‘ื•ืจ ืื—ื“ ืžื”ืกืจื˜ื•ื ื™ื,
04:39
we choreographed hundreds of people with umbrellas
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ืœื™ื”ืงื ื• ืืœืคื™ ืื ืฉื™ื ืขื ืžื˜ืจื™ื•ืช
04:42
in an abandoned parking lot outside Tokyo,
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ื‘ืžื’ืจืฉ ื—ื ื™ื” ื ื˜ื•ืฉ ืžื—ื•ืฅ ืœื˜ื•ืงื™ื•,
04:44
and then filmed them from a drone a half a mile in the air.
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ื•ืื– ืฆื™ืœืžื ื• ืื•ืชื ืžืจื—ืคืŸ ืžื’ื•ื‘ื” ืฉืœ 800 ืžื˜ืจ.
04:48
So it's all of these ideas that people are curious about,
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ื›ืš ืฉืื ืฉื™ื ืกืงืจื ื™ื ืœื’ื‘ื™ ื›ืœ ื”ืจืขื™ื•ื ื•ืช ื”ืืœื•,
04:51
and the reason we've had so much trouble describing how we think of these ideas
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ื•ื”ืกื™ื‘ื” ืœื›ืš ืฉื”ื™ื” ืœื ื• ืงืฉื” ื›ืœ ื›ืš ืœืชืืจ ืื™ืš ื—ืฉื‘ื ื• ืขืœ ื”ืจืขื™ื•ื ื•ืช ื”ืืœื•
04:56
is that it doesn't really feel like we think of them at all.
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ื”ื™ื ืฉืื ื—ื ื• ืœื ืžืจื’ื™ืฉื™ื ื‘ื›ืœืœ ืฉืื ื—ื ื• ื—ื•ืฉื‘ื™ื ืขืœื™ื”ื.
05:00
It feels like we find them.
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ื”ื”ืจื’ืฉื” ื”ื™ื ืฉืื ื—ื ื• ืžื•ืฆืื™ื ืื•ืชื.
05:03
And by way of explanation --
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ืกื•ื’ ืฉืœ ื”ืกื‘ืจ --
05:05
well, I have a compulsive habit.
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ื•ื‘ื›ืŸ, ื™ืฉ ืœื™ ื”ืจื’ืœ ื›ืคื™ื™ืชื™.
05:08
I play parallax and perspective games with my eyes pretty much all the time,
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ืื ื™ ืžืฉื—ืง ืžืฉื—ืงื™ ื’ืœื™ืœื” ื•ืคืจืกืคืงื˜ื™ื‘ื” ืขื ื”ืขื™ื ื™ื™ื ืฉืœื™ ื›ืžืขื˜ ื›ืœ ื”ื–ืžืŸ,
05:13
and it's something I've been doing since I was a teenager.
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ื–ื” ืžืฉื”ื• ืฉืื ื™ ืขื•ืฉื” ืžืื– ืฉื”ื™ื™ืชื™ ืžืชื‘ื’ืจ.
05:16
And I think the big contributing factor may have been
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ื•ืื ื™ ื—ื•ืฉื‘ ืฉื”ื’ื•ืจื ื”ืžืจื›ื–ื™ ืฉืชืจื ืœื›ืš ื”ื™ื”
05:19
that this is how I decorated my high school bedroom.
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ืฉื›ื›ื” ืขื™ืฆื‘ืชื™ ืืช ื—ื“ืจ ื”ืฉื™ื ื” ืฉืœื™ ื‘ืชื™ื›ื•ืŸ.
05:22
(Laughter)
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(ืฆื—ื•ืง)
05:23
And being a teenager,
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ื›ืฉื”ื™ื™ืชื™ ืžืชื‘ื’ืจ,
05:25
what I did in there, of course, was just talk on the phone
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ืžื” ืฉืขืฉื™ืชื™ ืฉื ื”ื™ื”, ื›ืžื•ื‘ืŸ, ืจืง ืœื“ื‘ืจ ื‘ื˜ืœืคื•ืŸ
05:27
for staggering amounts of time.
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ืœืžืฉืš ืคืจืงื™ ื–ืžืŸ ืžื“ื”ื™ืžื™ื.
05:30
So I was in this visual maelstrom
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ื›ืš ืฉื”ื™ื™ืชื™ ื‘ืชื•ืš ื”ืžืขืจื‘ื•ืœืช ื”ื•ื™ื–ื•ืืœื™ืช ื”ื–ื•
05:33
just pretty much usually sitting in one place,
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ื›ืฉืื ื™ ื™ื•ืฉื‘ ื‘ื“ืจืš ื›ืœืœ ื‘ืื•ืชื• ืžืงื•ื,
05:35
and I guess just the overload in general --
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ื•ืื ื™ ื—ื•ืฉื‘ ืฉืจืง ื”ืขื•ืžืก ื‘ืื•ืคืŸ ื›ืœืœื™ --
05:38
my brain kind of tried to make sense of it, and I would --
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ื”ืžื•ื— ืฉืœื™ ื ื™ืกื” ืœื”ื‘ื™ืŸ ืื•ืชื•, ื•ืื ื™ ื”ื™ื™ืชื™ --
05:41
If I could move my head off to one side a little bit,
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ืื ื”ื™ื™ืชื™ ืžืฆืœื™ื— ืœื”ื–ื™ื– ืืช ื”ืจืืฉ ืœืฆื“ ืื—ื“ ืจืง ืžืขื˜,
05:44
the edge of the desk would line up just perfectly
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ื”ืงืฆื” ืฉืœ ื”ืฉื•ืœื—ืŸ ื”ื™ื” ืžืชื™ื™ืฉืจ ื‘ื“ื™ื•ืง
05:46
with that poster on the opposite wall;
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ืขื ื”ืคื•ืกื˜ืจ ื”ื”ื•ื ืขืœ ื”ืงื™ืจ ื”ื ื’ื“ื™;
05:48
or if I put my thumb out,
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ื•ื›ืฉื”ื•ืฉื˜ืชื™ ืืช ื”ืื’ื•ื“ืœ ืงื“ื™ืžื”,
05:49
I could close first my left eye and then my right,
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ื”ื™ื™ืชื™ ืกื•ื’ืจ ืงื•ื“ื ืืช ื”ืขื™ืŸ ื”ืฉืžืืœื™ืช ื•ืื—ืจ ื›ืš ืืช ื”ื™ืžื ื™ืช,
05:51
and my thumb would bounce back and forth
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ื•ื”ืื’ื•ื“ืœ ืฉืœื™ ื”ื™ื” ืงื•ืคืฅ ืžืฆื“ ืœืฆื“
05:53
between Jimi Hendrix's left eye and his right.
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ื‘ื™ืŸ ื”ืขื™ืŸ ื”ืฉืžืืœื™ืช ืฉืœ ื’'ื™ืžื™ ื”ื ื“ืจื™ืงืก ืœืขื™ืŸ ื”ื™ืžื ื™ืช.
05:56
(Laughter)
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(ืฆื—ื•ืง)
05:57
It was not a conscious thing, of course,
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ื–ื” ืœื ื”ื™ื” ืžืฉื”ื• ืžื•ื“ืข, ื›ืžื•ื‘ืŸ,
05:59
this is just kind of the equivalent of doodling while you're talking,
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ื–ื• ื”ืžืงื‘ื™ืœื” ืฉืœ ืœืฉืจื‘ื˜ ื‘ืฉืขื” ืฉืืชื” ืžื“ื‘ืจ,
06:03
and it's still something I do all the time.
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ื•ื–ื” ืžืฉื”ื• ืฉืื ื™ ืขื“ื™ืŸ ืขื•ืฉื” ื›ืœ ื”ื–ืžืŸ.
06:05
This is my wife, Kristin --
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ื–ื• ืืฉืชื™, ืงืจื™ืกื˜ื™ืŸ --
06:06
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื)
06:07
Yeah!
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ื›ืŸ!
06:09
Woo!
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ื•ื•ืื•!
06:11
And it's not uncommon that we are out at dinner,
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ื–ื” ืœื ื ื“ื™ืจ ืฉืื ื—ื ื• ืื•ื›ืœื™ื ืืจื•ื—ืช ืขืจื‘ ื‘ื—ื•ืฅ,
06:14
and in the middle of a great conversation she'll just stop mid-sentence,
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ื•ื‘ืืžืฆืข ืฉื™ื—ื” ื ื”ื“ืจืช ื”ื™ื ืคืฉื•ื˜ ืžืคืกื™ืงื” ื‘ืืžืฆืข ื”ืžืฉืคื˜,
06:18
and when she stops is when I realize that I'm the one who's acting weird
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ื•ื›ืฉื”ื™ื ืขื•ืฆืจืช ืื ื™ ืžื‘ื™ืŸ ืฉืื ื™ ื”ื•ื ื–ื” ืฉืžืชื ื”ื’ ืžื•ื–ืจ
06:21
because I'm like bobbing and weaving.
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ื›ื™ ืื ื™ ืžืงืคืฅ ื•ื–ื– ืžืฆื“ ืœืฆื“.
06:23
And what I'm trying to do is get that ficus back there
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ืžื” ืฉืื ื™ ืžื ืกื” ืœืขืฉื•ืช ื”ื•ื ืœืžืงื ืืช ื”ืคื™ืงื•ืก ืฉืžืื—ื•ืจื”
06:26
to stick out of her head like a ponytail.
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ื›ืš ืฉื”ื•ื ื™ื‘ืœื•ื˜ ืžืชื•ืš ื”ืจืืฉ ืฉืœื” ื›ืžื• ื–ื ื‘ ืกื•ืก.
06:28
(Laughter)
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(ืฆื—ื•ืง)
06:30
The point of telling you all this is that --
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ื”ืกื™ื‘ื” ืฉืื ื™ ืžืกืคืจ ืœื›ื ืืช ื›ืœ ื–ื” ื”ื™ื --
06:33
for me this is what it feels like to have an idea.
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ืขื‘ื•ืจื™ ื–ื•ื”ื™ ื”ื”ืจื’ืฉื” ื›ืฉื™ืฉ ืœืš ืจืขื™ื•ืŸ.
06:35
It's like they're made of these disparate parts,
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ื–ื” ื›ืื™ืœื• ืฉื”ื ืขืฉื•ื™ื™ื ืžื—ืœืงื™ื ื ืคืจื“ื™ื,
06:39
these disparate chunks sort of floating out there.
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ืžื™ืŸ ื—ืชื™ื›ื•ืช ื ืคืจื“ื•ืช ืฉืฆืคื•ืช ืœื”ืŸ ื‘ืื•ื™ืจ.
06:41
And if you're receptive and you're observant,
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ื•ืื ืืชื” ืคืชื•ื— ื•ืืชื” ื—ื“-ื”ื‘ื—ื ื”,
06:44
and crucially, if you're in exactly the right place,
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ื•ื”ื›ื™ ื—ืฉื•ื‘, ืื ืืชื” ื‘ื“ื™ื•ืง ื‘ืžืงื•ื ื”ื ื›ื•ืŸ,
06:47
you can get them to just line up.
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ืืชื” ื™ื›ื•ืœ ืœื’ืจื•ื ืœื”ื ืœื”ืกืชื“ืจ ื‘ืงื• ืื—ื“.
06:50
So if you get used to --
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ืื ืืชื” ืžืชืจื’ืœ ืœ---
06:51
if it's your job to think of ideas this way,
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ืื ื”ืขื‘ื•ื“ื” ืฉืœืš ื”ื™ื ืœื—ืฉื•ื‘ ืขืœ ืจืขื™ื•ื ื•ืช ื‘ื“ืจืš ื”ื–ื•,
06:54
they'll start beckoning to you
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ื”ื ื™ืชื—ื™ืœื• ืœืื•ืชืช ืœืš
06:56
the way that Jimi's eyes beckoned from that poster,
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ื›ืžื• ืฉื”ืขื™ื ื™ื™ื ืฉืœ ื’'ื™ืžื™ ืื•ืชืชื• ืžื”ืคื•ืกื˜ืจ ื”ื”ื•ื,
06:58
or the ficus beckons from behind Kristin's head.
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ืื• ื›ืžื• ืฉื”ืคื™ืงื•ืก ืื•ืชืช ืžืื—ื•ืจื™ ื”ืจืืฉ ืฉืœ ืงื™ืจืกื˜ื™ืŸ.
07:01
Writing music feels like that process just over and over again,
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ื›ืชื™ื‘ืช ืžื•ืกื™ืงื” ืžืจื’ื™ืฉื” ื›ืžื• ื”ืชื”ืœื™ืš ื”ื–ื” ืคืขื ืื—ืจ ืคืขื,
07:04
like you've got a bunch of sounds or a groove or a chord progression
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ื›ืื™ืœื• ื™ืฉ ืœืš ืงื‘ื•ืฆื” ืฉืœ ืฆืœื™ืœื™ื ืื• ืžืงืฆื‘ ืื• ื”ืชืงื“ืžื•ืช ืฉืœ ืืงื•ืจื“
07:08
and you're just looking for that thing on the other side,
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ื•ืืชื” ืžื—ืคืฉ ืืช ื”ื“ื‘ืจ ื”ื–ื” ื‘ืฆื“ ื”ืฉื ื™,
07:11
that little chunk over there, that puzzle piece that clicks right in.
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ื”ื—ืชื™ื›ื” ื”ืงื˜ื ื” ื”ื–ื• ืฉื, ื—ืœืง ื”ืคืื–ืœ ื”ื–ื” ืฉื ื›ื ืก ื‘ื“ื™ื•ืง ืœืžืงื•ื.
07:15
And when it does click,
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ื•ื›ืฉื”ื•ื ื‘ืืžืช ื ื›ื ืก ืœืžืงื•ื,
07:16
it doesn't feel like you thought up that puzzle piece,
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ื–ื” ืœื ืžืจื’ื™ืฉ ื›ืื™ืœื• ืืชื” ื—ืฉื‘ืช ืขืœ ื—ืชื™ื›ืช ื”ืคืื–ืœ ื”ื–ื•,
07:19
it feels like you found it --
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ื–ื” ืžืจื’ื™ืฉ ืฉืžืฆืืช ืื•ืชื” --
07:20
like it was a set of relationships that you unlocked.
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ื›ืื™ืœื• ื–ื• ืžืขืจื›ืช ื™ื—ืกื™ื ืฉืคื™ืฆื—ืช.
07:25
But with the videos in particular,
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ืื‘ืœ ืขื ื”ืกืจื˜ื•ื ื™ื ื‘ืžื™ื•ื—ื“,
07:28
we're usually looking for this specific feeling
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ืื ื—ื ื• ื‘ื“ืจืš ื›ืœืœ ืžื—ืคืฉื™ื ืืช ื”ื”ืจื’ืฉื” ื”ืกืคืฆื™ืคื™ืช ื”ื–ื•
07:30
which is wonder.
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ืฉื”ื™ื ืคืœื™ืื”.
07:31
And there's always a component of surprise to wonder,
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ื•ืชืžื™ื“ ื™ืฉ ืžืจื›ื™ื‘ ืฉืœ ื”ืคืชืขื” ื‘ืคืœื™ืื”,
07:34
so we're not just looking for good ideas,
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ื›ืš ืฉืื ื—ื ื• ืœื ืจืง ืžื—ืคืฉื™ื ืจืขื™ื•ื ื•ืช ื˜ื•ื‘ื™ื,
07:37
we're looking for good ideas that surprise us in some way.
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ืื ื—ื ื• ืžื—ืคืฉื™ื ืจืขื™ื•ื ื•ืช ื˜ื•ื‘ื™ื ืฉืžืคืชื™ืขื™ื ืื•ืชื ื• ื‘ื“ืจืš ื›ืœืฉื”ื™.
07:40
And this causes something of a problem,
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ื•ื–ื” ื™ื•ืฆืจ ืกื•ื’ ืฉืœ ื‘ืขื™ื”,
07:42
because ...
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ื‘ื’ืœืœ...
07:45
the process that we all use to make stuff,
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ื”ืชื”ืœื™ืš ืฉื‘ื• ื›ื•ืœื ื• ืจื’ื™ืœื™ื ืœื™ืฆื•ืจ ื“ื‘ืจื™ื,
07:47
it actually has a very strong bias against surprising ideas.
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ื™ืฉ ื‘ื• ืœืžืขืฉื” ื”ื˜ื™ื” ื—ื–ืงื” ืžืื“ ื ื’ื“ ืจืขื™ื•ื ื•ืช ืžืคืชื™ืขื™ื.
07:51
The process I'm talking about is the one you all know --
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ื”ืชื”ืœื™ืš ืฉืขืœื™ื• ืื ื™ ืžื“ื‘ืจ ื”ื•ื ื–ื” ืฉื›ื•ืœื›ื ืžื›ื™ืจื™ื --
07:53
we all do it all the time.
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ื›ื•ืœื ื• ืขื•ืฉื™ื ืืช ื–ื” ื›ืœ ื”ื–ืžืŸ.
07:55
You think of an idea.
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ืืชื ื—ื•ืฉื‘ื™ื ืขืœ ืจืขื™ื•ืŸ.
07:56
You just sit and think of your brilliant idea
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ืืชื ืคืฉื•ื˜ ื™ื•ืฉื‘ื™ื ื•ื—ื•ืฉื‘ื™ื ืขืœ ื”ืจืขื™ื•ืŸ ื”ืžื‘ืจื™ืง ืฉืœื›ื
07:58
and then you come up with a plan
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ื•ืื– ืืชื ื‘ื•ื ื™ื ืชื›ื ื™ืช
08:00
for how you're going to make that idea happen.
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ืื™ืš ืชื’ืจืžื• ืœืจืขื™ื•ืŸ ื”ื–ื” ืœืงืจื•ืช.
08:02
And then with that plan in mind,
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ื•ืื– ื›ืฉื™ืฉ ืœื›ื ื‘ืจืืฉ ืืช ื”ืชื›ื ื™ืช ื”ื–ื•,
08:04
you go back and double-check your original idea
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ืืชื ื—ื•ื–ืจื™ื ื•ื‘ื•ื“ืงื™ื ืฉื•ื‘ ืืช ื”ืจืขื™ื•ืŸ ื”ืžืงื•ืจื™ ืฉืœื›ื
08:06
and maybe revise it,
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ื•ืื•ืœื™ ืžืชืงื ื™ื ืื•ืชื•,
08:07
and then bouncing back and forth between the idea and the plan,
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ื•ืื– ืืชื ืžื“ืœื’ื™ื ื”ืœื•ืš ื•ืฉื•ื‘ ื‘ื™ืŸ ื”ืจืขื™ื•ืŸ ืœื‘ื™ืŸ ื”ืชื›ื ื™ืช,
08:10
the plan and the idea,
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ื‘ื™ืŸ ื”ืชื›ื ื™ืช ืœื‘ื™ืŸ ื”ืจืขื™ื•ืŸ,
08:11
eventually you come up with a truly great plan.
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ืœื‘ืกื•ืฃ ื™ืฉ ืœื›ื ืชื›ื ื™ืช ื‘ืืžืช ืžืฆื•ื™ื™ื ืช.
08:14
And then once you have that, and only then,
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ื•ืื– ื›ืฉื™ืฉ ืœื›ื ืื•ืชื”, ื•ืจืง ืื–,
08:16
do you go out and you execute.
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ืืชื ื™ื•ืฆืื™ื ื•ืžื•ืฆื™ืื™ื ืื•ืชื” ืœืคื•ืขืœ.
08:18
And this is like --
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ื•ื–ื” ื›ืื™ืœื• --
08:19
this is sort of a flawless system
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ื–ื• ืžืขื™ืŸ ืฉื™ื˜ื” ืžื•ืฉืœืžืช
08:22
in terms of maximizing your resources,
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ื‘ืžื•ื‘ื ื™ื ืฉืœ ืžื™ืงืกื•ื ื”ืžืฉืื‘ื™ื ืฉืœื›ื,
08:24
because this -- super cheap.
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ื›ื™ ื–ื” ืกื•ืคืจ-ื–ื•ืœ.
08:27
Thinking usually costs very little,
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ื—ืฉื™ื‘ื” ื‘ื“ืจืš ื›ืœืœ ืขื•ืœื” ืžืขื˜ ืžืื“,
08:29
but this is really expensive most of the time,
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ืื‘ืœ ื–ื” ืœืจื•ื‘ ืžืžืฉ ื™ืงืจ,
08:31
so by the time you get there,
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ื›ืš ืฉืขื“ ืฉืืชื ืžื’ื™ืขื™ื ืœื–ื”,
08:32
you want to make sure you're super prepared
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ืืชื ืจื•ืฆื™ื ืœื”ื™ื•ืช ื‘ื˜ื•ื—ื™ื ืฉืืชื ืกื•ืคืจ-ืžื•ื›ื ื™ื
08:34
and you can squeeze every last drop out of what you've got.
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ื•ืฉืืชื ื™ื›ื•ืœื™ื ืœืกื—ื•ื˜ ื›ืœ ื˜ื™ืคื” ืžืžื” ืฉื™ืฉ ืœื›ื.
08:37
But there are problems with this,
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ืื‘ืœ ื™ืฉ ืขื ื–ื” ื‘ืขื™ื•ืช,
08:39
and math will help us reveal the biggest one.
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ื•ื”ืžืชืžื˜ื™ืงื” ืชืขื–ื•ืจ ืœื ื• ืœื’ืœื•ืช ืืช ื”ื‘ืขื™ื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ.
08:42
Go back to that video that we just showed you.
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ื‘ื•ืื• ื ื—ื–ื•ืจ ืœืกืจื˜ื•ืŸ ื”ื–ื” ืฉื›ืจื’ืข ื”ืจืื™ื ื• ืœื›ื.
08:45
That Rube Goldberg machine,
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ืžื›ื•ื ืช ืจื•ื‘ ื’ื•ืœื“ื‘ืจื’ ื”ื–ื•,
08:47
it had about 130 interactions in it.
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ื”ื™ื• ื‘ื” ื‘ืขืจืš 130 ืคืขื•ืœื•ืช ื’ื•ืžืœื™ืŸ.
08:49
That was 130 things
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ื–ื” ืื•ืžืจ 130 ื“ื‘ืจื™ื
08:52
that we had to have go according to our plan.
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ืฉื”ื™ื™ื ื• ื—ื™ื™ื‘ื™ื ืฉื™ืขื‘ื“ื• ืœืคื™ ื”ืชื›ื ื™ืช ืฉืœื ื•.
08:54
So let's assume that we want to make a new video now,
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ืื– ื‘ื•ืื• ื ื ื™ื— ืฉืื ื—ื ื• ืจื•ืฆื™ื ืœืฆืœื ืกืจื˜ื•ืŸ ื—ื“ืฉ,
08:58
similarly complex -- 130 moving parts.
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ื‘ืื•ืชื” ืจืžืช ืžื•ืจื›ื‘ื•ืช -- 130 ื—ืœืงื™ื ื ืขื™ื.
09:02
If we're really good planners in that system,
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ืื ืื ื—ื ื• ืžืชื›ื ื ื™ื ื›ืœ ื›ืš ื˜ื•ื‘ ื‘ืฉื™ื˜ื” ื”ื–ื•,
09:05
it seems like maybe we could be good enough
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ื ืจืื” ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื˜ื•ื‘ื™ื ืžืกืคื™ืง
09:08
to get every part of that system to be 90 percent reliable.
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ื›ื“ื™ ืฉื›ืœ ื—ืœืง ื‘ืชื›ื ื™ืช ื”ื–ื• ื™ื”ื™ื” ืืžื™ืŸ ื‘- 90%.
09:13
90 percent sounds good, right?
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90% ื ืฉืžืข ื˜ื•ื‘, ื ื›ื•ืŸ?
09:14
Well, it's not.
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ื•ื‘ื›ืŸ, ื–ื” ืœื!
09:15
It's terrible actually. The numbers say so.
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ืœืžืขืฉื” ื–ื” ื ื•ืจืื™. ื”ืžืกืคืจื™ื ืื•ืžืจื™ื ืืช ื–ื”.
09:18
The chance of getting all 130 things to not fail at the same time
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ื”ืกื™ื›ื•ื™ ืฉื›ืœ 130 ื”ื—ืœืงื™ื ื™ืขื‘ื“ื• ื›ืจืื•ื™ ื‘ืื•ืชื• ื–ืžืŸ
09:22
is .9 for 90 percent to the 130th power.
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ื”ื•ื 0.9 , ืฉืžื™ื™ืฆื’ ืืช ื”- 90%, ื‘ื—ื–ืงืช 130.
09:26
So calculate that out and you get ...
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ืชื—ืฉื‘ื• ืืช ื–ื” ื•ืชืงื‘ืœื•...
09:28
(Ding)
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(ื“ื™ื ื’)
09:29
.000001,
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0.000001
09:35
which is one ten-thousandth of one percent,
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ืฉื–ื” ืื—ื“ ื—ืœืงื™ ืขืฉืจืช ืืœืคื™ื ืžืื—ื•ื– ืื—ื“,
09:37
so your chance for success is literally one in a million.
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ื›ืš ืฉื”ืกื™ื›ื•ื™ ืฉืœื›ื ืœื”ืฆืœื™ื— ื”ื•ื ืžื™ืœื•ืœื™ืช ืื—ื“ ืœืžื™ืœื™ื•ืŸ.
09:41
(Whistle)
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(ืฉืจื™ืงื”)
09:43
(Laughter)
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(ืฆื—ื•ืง)
09:44
I mean that's not a gamble I want to take,
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ื–ื” ืœื ื”ื™ืžื•ืจ ืฉื”ื™ื™ืชื™ ืจื•ืฆื” ืœืงื—ืช,
09:47
so let's ratchet up that reliability to 99 percent.
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ืื– ื‘ื•ืื• ื ื”ื“ืง ืืช ืจืžืช ื”ืืžื™ื ื•ืช ืœ- 99 ืื—ื•ื–ื™ื.
09:51
.99 to the 130th power is ...
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0.99 ื‘ื—ื–ืงืช 130 ื–ื”...
09:54
(Ding)
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(ื“ื™ื ื’)
09:55
.27 -- 27 percent.
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0.27 -- 27 ืื—ื•ื–ื™ื.
09:57
Significantly less daunting --
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ื”ืจื‘ื” ืคื—ื•ืช ืžืจืชื™ืข --
09:59
like this might even be usable.
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ื–ื” ืืคื™ืœื• ื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื™ืžื•ืฉื™.
10:00
But really think about that.
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ืื‘ืœ ื‘ืืžืช ืชื—ืฉื‘ื• ืขืœ ื–ื”.
10:01
How many parts of your lives are 99 percent reliable?
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ื›ืžื” ื—ืœืงื™ื ืžื”ื—ื™ื™ื ืฉืœื›ื ืืžื™ื ื™ื ื‘- 99%?
10:06
And could you really get 130 of them all in one place at once?
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ื•ื”ืื ืืชื ื‘ืืžืช ื™ื›ื•ืœื™ื ืœื”ื‘ื™ื 130 ืžื”ื ืœืžืงื•ื ืื—ื“ ื‘ื‘ืช ืื—ืช?
10:11
And if you really could,
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ื•ืื™ืœื• ื‘ืืžืช ื”ื™ื™ืชื ื™ื›ื•ืœื™ื,
10:13
doesn't it seem like you deserve to succeed?
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ืœื ื ืจืื” ืฉืžื’ื™ืข ืœื›ื ืœื”ืฆืœื™ื—?
10:15
Like that is --
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ื”ื“ื‘ืจ ื”ื–ื” --
10:17
that thing is going to work, right?
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ื”ื“ื‘ืจ ื”ื–ื” ื™ืขื‘ื•ื“, ื ื›ื•ืŸ?
10:19
But no, it actually fails three times more often than it succeeds.
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ืื‘ืœ ืœื, ื”ื•ื ื ื›ืฉืœ ืคื™ ืฉืœื•ืฉื” ื™ื•ืชืจ ืžืืฉืจ ื”ื•ื ืžืฆืœื™ื—
10:22
So the upshot of all this
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ืื– ื”ืžืกืงื ื” ืžื›ืœ ื–ื”
10:24
is that if your project is pretty complex --
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ื”ื™ื ืฉืื ื”ืคืจื•ื™ืงื˜ ืฉืœื›ื ื“ื™ ืžืกื•ื‘ืš --
10:27
like, you know, every ambitious project is --
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ื›ืžื• ื›ืœ ืคืจื•ื™ืงื˜ ืฉืืคืชื ื™ --
10:30
if you've got a lot of moving parts,
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ืื ื™ืฉ ืœื›ื ื—ืœืงื™ื ื ืขื™ื ืจื‘ื™ื,
10:32
you're basically constrained to just reshuffling ideas
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ืืชื ื‘ืขืฆื ืžื•ื’ื‘ืœื™ื ืœืกื™ื“ื•ืจ ืžื—ื“ืฉ ืฉืœ ืจืขื™ื•ื ื•ืช
10:35
that have already demonstrably proven that they're 100 percent reliable.
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ืฉื›ื‘ืจ ื”ื•ื›ื— ื‘ืคื•ืขืœ ืฉื”ื ืขื•ื‘ื“ื™ื ื‘- 100%.
10:40
So now go back to me sitting with my thumb in the air
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ืขื›ืฉื™ื• ืชื—ื–ืจื• ืืœื™ื™ ื›ืฉืื ื™ ื™ื•ืฉื‘ ืขื ื”ืื’ื•ื“ืœ ื‘ืื•ื•ื™ืจ
10:43
trying to line up something surprising.
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ืžื ืกื” ืœืืจื’ืŸ ื‘ืงื• ื™ืฉืจ ืžืฉื”ื• ืžืคืชื™ืข.
10:45
If the only things I'm allowed to consider in the first place
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ืื ื”ื“ื‘ืจื™ื ื”ื™ื—ื™ื“ื™ื ืฉืื ื™ ื™ื›ื•ืœ ืœื”ื‘ื™ื ื‘ื—ืฉื‘ื•ืŸ ืžืœื›ืชื—ื™ืœื”
10:48
are ideas that have already been done over and over and over again,
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ื”ื ืจืขื™ื•ื ื•ืช ืฉื›ื‘ืจ ื‘ื•ืฆืขื• ืคืขื ืื—ืจ ืคืขื,
10:52
I am screwed.
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ืื ื™ ืื‘ื•ื“!
10:55
However, there are ways around this,
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ืื‘ืœ, ื™ืฉ ื“ืจื›ื™ื ืขื•ืงืคื•ืช,
10:57
because we all know that there are tons of untried ideas still out there,
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ื›ื™ ื›ื•ืœื ื• ื™ื•ื“ืขื™ื ืฉื™ืฉ ืฉื ื‘ื—ื•ืฅ ื˜ื•ื ื•ืช ืฉืœ ืจืขื™ื•ื ื•ืช ืฉืœื ื ื•ืกื•,
11:02
and plenty of them will turn out to be every bit as reliable as we need,
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ื•ืจื‘ื™ื ืžื”ื ื™ืชื‘ืจืจื• ื›ืืžื™ื ื™ื ื‘ื“ื™ื•ืง ื‘ืžื™ื“ื” ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื,
11:05
it's just that we don't yet know they are reliable
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ื–ื” ืจืง ืฉืื ื—ื ื• ืœื ื™ื•ื“ืขื™ื ืขื“ื™ืŸ ืฉื”ื ืืžื™ื ื™ื
11:08
when we are at this planning phase.
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ื›ืฉืื ื—ื ื• ื‘ืฉืœื‘ ื”ืชื›ื ื•ืŸ ื”ื–ื”.
11:10
So what we do is we try to identify some place
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ืื– ืžื” ืฉืื ื—ื ื• ืขื•ืฉื™ื ื–ื” ืœื ืกื•ืช ืœื–ื”ื•ืช ืžืงื•ื ื›ื–ื”
11:13
where there might just be a ton of those untried ideas.
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ืฉื‘ื• ื™ืฉ ืกื™ื›ื•ื™ ืฉื™ื”ื™ื• ื”ืžื•ืŸ ืจืขื™ื•ื ื•ืช ื›ืืœื• ืฉื˜ืจื ื ื•ืกื•.
11:16
We try to find a sandbox
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ืื ื—ื ื• ืžื ืกื™ื ืœืžืฆื•ื ืืจื’ื– ื—ื•ืœ
11:19
and then we gamble a whole bunch of our resources
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ื•ืื– ืื ื—ื ื• ืžื”ืžืจื™ื ื‘ื—ืœืง ื ื™ื›ืจ ืžื”ืžืฉืื‘ื™ื ืฉืœื ื•
11:21
on getting in that sandbox and playing.
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ืขืœ ืœื”ื›ื ืก ืœืืจื’ื– ื”ื—ื•ืœ ื”ื–ื” ื•ืœืฉื—ืง.
11:24
(Laughter)
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(ืฆื—ื•ืง)
11:26
Because we have to trust that it's the process in the sandbox
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ื›ื™ ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ืืžื™ืŸ ืฉื”ืชื”ืœื™ืš ื‘ืชื•ืš ืืจื’ื– ื”ื—ื•ืœ
11:29
that will reveal to us which ideas are not only surprising,
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ื”ื•ื ืฉื™ื‘ื”ื™ืจ ืœื ื• ืื™ืœื• ืžื”ืจืขื™ื•ื ื•ืช ื”ื ืœื ืจืง ืžืคืชื™ืขื™ื,
11:33
but surprisingly reliable.
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ืืœื ื’ื ืืžื™ื ื™ื ื‘ืื•ืคืŸ ืžืคืชื™ืข.
11:35
So some of the sandboxes that we've started videos with.
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ื”ื ื” ื—ืœืง ืžืืจื’ื–ื™ ื”ื—ื•ืœ ืฉื”ืชื—ืœื ื• ืกืจื˜ื•ื ื™ื ืื™ืชื:
11:38
Let's play with optical illusions.
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ื‘ื•ืื• ื ืฉื—ืง ืขื ืืฉืœื™ื•ืช ืื•ืคื˜ื™ื•ืช.
11:42
Let's try to dance on moving surfaces.
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ื‘ื•ืื• ื ื ืกื” ืœืจืงื•ื“ ืขืœ ืžืฉื˜ื—ื™ื ื ืขื™ื.
11:44
Let's try to make toast with a laser cutter.
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ื‘ื•ืื• ื ื ืกื” ืœื”ื›ื™ืŸ ื˜ื•ืกื˜ ืขื ืกื›ื™ืŸ ืœื™ื™ื–ืจ.
11:48
Or let's do something in one of those zero-gravity airplanes.
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ืื• ื‘ื•ืื• ื ืขืฉื” ืžืฉื”ื• ื‘ืื—ื“ ื”ืžื˜ื•ืกื™ื ื”ืืœื• ืขื ืืคืก ื›ื— ืžืฉื™ื›ื”.
11:53
But then instead of actually trying to sit there
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ืื‘ืœ ืื– ื‘ืžืงื•ื ืžืžืฉ ืœืฉื‘ืช ืฉื
11:55
and think out what that something is,
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ื•ืœื—ืฉื•ื‘ ืžื”ื• ื‘ื“ื™ื•ืง ื”ื“ื‘ืจ ื”ื–ื”,
11:57
we spent a full third of our budget getting in an actual Vomit Comet
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ื”ืงื“ืฉื ื• ืฉืœื™ืฉ ืžื”ืชืงืฆื™ื‘ ืฉืœื ื• ืขืœ ืœื”ื›ื ืก ืœ"ืฉื‘ื™ื˜ ื”ืงืื”" ืืžื™ืชื™ ื›ื–ื”
12:01
and bouncing off the walls for a week.
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ื•ืœืงืคืฅ ืขืœ ื”ืงื™ืจื•ืช ื‘ืžืฉืš ืฉื‘ื•ืข.
12:04
So this may seem to you like testing,
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ื–ื” ื ืจืื” ืœื›ื ื›ืžื• ื ื™ืกื•ื™,
12:07
but it really isn't,
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ืื‘ืœ ื–ื” ืœื,
12:09
because at this point we don't yet know what our idea is,
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ื›ื™ ื‘ืฉืœื‘ ื”ื–ื” ืื ื—ื ื• ืขื“ื™ืŸ ืœื ื™ื•ื“ืขื™ื ืžื” ื”ืจืขื™ื•ืŸ ืฉืœื ื•,
12:12
we don't have a plan to be testing.
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ืื™ืŸ ืœื ื• ืชื›ื ื™ืช ืฉืืคืฉืจ ืœื‘ื“ื•ืง.
12:15
So we're just --
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ืื– ืื ื—ื ื• ืคืฉื•ื˜ --
12:16
we're just playing,
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ืื ื—ื ื• ืคืฉื•ื˜ ืžืฉื—ืงื™ื,
12:18
we're just trying everything we can think of,
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ืื ื—ื ื• ืžื ืกื™ื ื›ืœ ืžื” ืฉืืคืฉืจ ืœื—ืฉื•ื‘ ืขืœื™ื•,
12:20
because we need to get this idea space filled up with a chaos
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ื›ื™ ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœืžืœื ืืช ื—ืœืœ ื”ืจืขื™ื•ื ื•ืช ื”ื–ื” ื‘ื›ืื•ืก
12:24
like the one in my high school bedroom.
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ื›ืžื• ื–ื” ืฉื”ื™ื” ื‘ื—ื“ืจ ื”ืฉื™ื ื” ืฉืœื™ ื‘ืชื™ื›ื•ืŸ.
12:26
Because then, if we can do the bob and weave thing,
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ื›ื™ ืื–, ืื ื ื•ื›ืœ ืœืงืคืฅ ื•ืœื–ื•ื– ืžืฆื“ ืœืฆื“,
12:29
if we can put our thumbs up and get just a few things to line up --
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ืื ื ืจื™ื ืืช ื”ืื’ื•ื“ืœ ื•ื ืฆืœื™ื— ืœืกื“ืจ ื‘ืงื• ื™ืฉืจ ืจืง ื—ืœืง ืžื”ื“ื‘ืจื™ื --
12:33
(Ding)
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(ื“ื™ื ื’)
12:34
chances are no one else has ever made those same things line up before.
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ืจื•ื‘ ื”ืกื™ื›ื•ื™ื™ื ืฉืืฃ ืื—ื“ ืื—ืจ ืœื ื”ืฆืœื™ื— ืœืกื“ืจ ืื•ืชื ื‘ืงื• ื™ืฉืจ ืœืคื ื™ ื›ืŸ.
12:39
And when we're done with that project,
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ื•ื›ืฉื ืกื™ื™ื ืืช ื”ืคืจื•ื™ืงื˜ ื”ื–ื”,
12:40
people will ask us again how we thought of that idea,
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ืื ืฉื™ื ื™ืฉืืœื• ืื•ืชื ื• ืฉื•ื‘ ืื™ืš ื—ืฉื‘ื ื• ืขืœ ื”ืจืขื™ื•ืŸ ื”ื–ื”,
12:43
and we'll be stumped, because from our perspective,
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ื•ืื ื—ื ื• ื ื”ื™ื” ืžื•ื‘ื›ื™ื, ื›ื™ ืžื–ื•ื™ืช ื”ืจืื™ื” ืฉืœื ื•,
12:45
it doesn't feel like we thought of it at all,
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ื–ื” ืœื ืžืจื’ื™ืฉ ืฉื—ืฉื‘ื ื• ืขืœ ื›ืœ ื–ื”,
12:48
it just feels like we found it.
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ื–ื” ืžืจื’ื™ืฉ ืฉืžืฆืื ื• ืืช ื–ื”.
12:49
So we'll play another video for you now and the song along with it.
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ืื ื—ื ื• ื ืงืจื™ืŸ ืœื›ื ืขื•ื“ ืกืจื˜ื•ืŸ ื•ื ื ื’ืŸ ืืช ื”ืฉื™ืจ ื‘ื™ื—ื“ ืืชื•.
12:52
This is for the song "The One Moment,"
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ื–ื” ื”ืกืจื˜ื•ืŸ ืฉืœ ื”ืฉื™ืจ "ื”ืจื’ืข ื”ืื—ื“",
12:54
and for this one, the sandbox was ballistics and math.
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ื•ืขื‘ื•ืจื• ืืจื’ื– ื”ื—ื•ืœ ื”ื™ื” ื‘ืœื™ืกื˜ื™ืงื” ื•ืžืชืžื˜ื™ืงื”.
12:59
So I spent a full month putting together a giant spreadsheet for this.
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ื”ืงื“ืฉืชื™ ื—ื•ื“ืฉ ืฉืœื ืœื‘ื ื™ื” ืฉืœ ื’ืœื™ื•ืŸ ืขื‘ื•ื“ื” ืขื ืง ื‘ืฉื‘ื™ืœื•.
13:04
It was like my playspace was 400 lines long
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ื–ื” ื”ื™ื” ื›ืื™ืœื• ืžื’ืจืฉ ื”ืžืฉื—ืงื™ื ืฉืœื™ ื”ื™ื” ื‘ืื•ืจืš ืฉืœ 400 ืฉื•ืจื•ืช
13:07
and 25 columns wide --
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ื•ื‘ืจื•ื—ื‘ ืฉืœ 25 ืขืžื•ื“ื•ืช --
13:10
which I presume that if anybody is going to understand that, it's this crowd.
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ืื ื™ ื—ื•ืฉื‘ ืฉืื ืžื™ืฉื”ื• ื™ื‘ื™ืŸ ืืช ื–ื”, ื–ื” ื”ืงื”ืœ ื”ื–ื”.
13:14
(Laughter)
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(ืฆื—ื•ืง)
13:15
Nothing is better than a giant spreadsheet, right?
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ืื™ืŸ ื“ื‘ืจ ื˜ื•ื‘ ื™ื•ืชืจ ืžื’ืœื™ื•ืŸ ืขื‘ื•ื“ื” ืขื ืง, ื ื›ื•ืŸ?
13:17
(Laughter)
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(ืฆื—ื•ืง)
13:18
Well, thank you everyone, very much.
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ื•ื‘ื›ืŸ, ืชื•ื“ื” ืจื‘ื” ืœื›ื•ืœื›ื.
13:20
We are OK Go,
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ืื ื—ื ื• OK Go,
13:21
and this is called "The One Moment."
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ื•ืœืฉื™ืจ ื”ื–ื” ืงื•ืจืื™ื "ื”ืจื’ืข ื”ืื—ื“".
13:23
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื)
13:27
[The One Moment]
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[ื”ืจื’ืข ื”ืื—ื“]
13:29
(Explosions)
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(ืคื™ืฆื•ืฆื™ื)
13:36
[What you just saw was real
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[ืžื” ืฉืจืื™ืชื ืขื›ืฉื™ื• ื”ื•ื ืืžื™ืชื™
13:38
and it took 4.2 seconds]
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ื•ื”ื•ื ืืจืš 4.2 ืฉื ื™ื•ืช]
13:39
(Video) Let me know when it's safe.
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ืชื’ื™ื“ื• ืœื™ ืžืชื™ ื–ื” ื‘ื˜ื•ื—.
13:42
(Percussion)
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(ื›ืœื™ ื”ืงืฉื”)
13:43
[Here's the same moment ...
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[ื”ื ื” ืื•ืชื• ืจื’ืข...
13:46
slowed down.]
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ื‘ื”ื™ืœื•ืš ืื™ื˜ื™]
13:48
(Music)
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(ืžื•ืกื™ืงื”)
13:53
(Guitar)
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(ื’ื™ื˜ืจื”)
14:17
(Singing) You're right,
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ืืชื ืฆื•ื“ืงื™ื,
14:20
there's nothing more lovely,
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ืื™ืŸ ื“ื‘ืจ ื™ืคื” ื™ื•ืชืจ,
14:23
there's nothing more profound
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ืื™ืŸ ื“ื‘ืจ ืžืขืžื™ืง ื™ื•ืชืจ
14:28
than the certainty,
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ืžืืฉืจ ื”ื•ื•ื“ืื•ืช,
14:30
than the certainty that all of this will end
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ืžืืฉืจ ื”ื•ื•ื“ืื•ืช ืฉื›ืœ ื–ื” ื™ื™ื’ืžืจ
14:39
That all of this will end
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ืฉื›ืœ ื–ื” ื™ื™ื’ืžืจ
14:44
So open your arms to me,
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ืื– ืคืชื—ื• ืืช ื–ืจื•ืขื•ืชื™ื›ื ืืœื™ื™,
14:46
open your arms to me
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ืคืชื—ื• ืืช ื–ืจื•ืขื•ืชื™ื›ื ืืœื™ื™
14:48
And this will be the one moment that matters,
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”,
14:51
and this will be the one thing we remember,
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ื•ื–ื” ื™ื”ื™ื” ื”ื“ื‘ืจ ื”ืื—ื“ ืฉื ื–ื›ื•ืจ,
14:55
and this will be the reason to have been here,
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ื•ื–ื• ืชื”ื™ื” ื”ืกื™ื‘ื” ืฉื”ื™ื™ื ื• ื›ืืŸ,
14:59
and this will be the one moment that matters --
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื” --
15:03
Oh ...
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ืื•..
15:04
(Guitar)
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(ื’ื™ื˜ืจื”)
15:11
(Singing) So while the mud reclaims our footprints,
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ืื– ื›ืฉื”ื‘ื•ืฅ ืžื›ืกื” ืืช ืขืงื‘ื•ืช ืจื’ืœื™ื ื•,
15:17
and while our bones keep looking back
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ื•ื›ืฉื”ืขืฆืžื•ืช ืฉืœื ื• ืžื‘ื™ื˜ื•ืช ืœืื—ื•ืจ
15:21
at the overgrowth that's swallowing the path --
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ืขืœ ืฆืžื™ื—ืช ื”ื™ืชืจ ืฉื‘ื•ืœืขืช ืืช ื”ื“ืจืš --
15:25
but for the grace of God go we,
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ืื‘ืœ ืื ื• ื”ื•ืœื›ื™ื ืœื›ื‘ื•ื“ ื”ืืœ,
15:29
but for the grace of God go we
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ืื‘ืœ ืื ื• ื”ื•ืœื›ื™ื ืœื›ื‘ื•ื“ ื”ืืœ
15:33
But for the grace of time and chance and entropy's cruel hands --
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ืื‘ืœ ืœื›ื‘ื•ื“ ื”ื–ืžืŸ ื•ื”ืกื™ื›ื•ื™ ื•ื™ื“ื™ื” ื”ืื›ื–ืจื™ื•ืช ืฉืœ ื”ืื ื˜ืจื•ืคื™ื” --
15:38
So open your arms to me,
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ืื– ืคืชื—ื• ืืช ื–ืจื•ืขื•ืชื™ื›ื ืืœื™ื™,
15:40
open your arms to me
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ืคืชื—ื• ืืช ื–ืจื•ืขื•ืชื™ื›ื ืืœื™ื™
15:42
And this will be the one moment that matters,
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”,
15:45
and this will be the one thing we remember,
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ื•ื–ื” ื™ื”ื™ื” ื”ื“ื‘ืจ ื”ืื—ื“ ืฉื ื–ื›ื•ืจ,
15:49
and this will be the reason to have been here,
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ื•ื–ื• ืชื”ื™ื” ื”ืกื™ื‘ื” ืฉื”ื™ื™ื ื• ื›ืืŸ,
15:53
and this will be the one moment that matters
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”,
15:57
Oh ...
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ืื•...
16:00
So won't you stay here with me
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ืื– ื”ืฉืืจื• ื›ืืŸ ืืชื™
16:03
and we'll build 'til we've blistered our hands
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ื•ื ื‘ื ื” ืขื“ ืฉื™ื“ื™ื ื• ื™ืชืžืœืื• ื‘ื™ื‘ืœื•ืช
16:08
So won't you stay here with me and we'll build us some temples,
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ืื– ื”ืฉืืจื• ื›ืืŸ ืืชื™ ื•ื ื‘ื ื” ืœื ื• ืžืงื“ืฉื™ื,
16:13
build us some castles,
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ื ื‘ื ื” ืœื ื• ื˜ื™ืจื•ืช,
16:15
build us some monuments
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ื ื‘ื ื” ืœื ื• ืื ื“ืจื˜ืื•ืช
16:17
and burn them all right down
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ื•ื ืฉืจื•ืฃ ืืช ื›ื•ืœื ืขื“ ื”ื™ืกื•ื“
16:19
(Music)
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(ืžื•ืกื™ืงื”)
16:30
(Singing) So open your arms to me
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ืื– ืคืชื—ื• ืืช ื–ืจื•ืขื•ืชื™ื™ื›ื ืืœื™ื™
16:34
And this will be the one moment that matters,
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”,
16:38
and this will be the reason to have been here,
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ื•ื–ื• ืชื”ื™ื” ื”ืกื™ื‘ื” ืฉื”ื™ื™ื ื• ื›ืืŸ,
16:42
and this will be the one thing we remember,
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ื•ื–ื” ื™ื”ื™ื” ื”ื“ื‘ืจ ื”ืื—ื“ ืฉื ื–ื›ื•ืจ,
16:45
and this will be the one moment that matters
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”
16:50
So won't you stay here with me,
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ืื– ื”ืฉืืจ ื›ืืŸ ืืชื™,
16:51
we'll build 'til we blister our hands
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ื ื‘ื ื” ืขื“ ืฉื™ื“ื™ื ื• ื™ืชืžืœืื• ื‘ื™ื‘ืœื•ืช
16:54
And this will be the one moment that matters --
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ื•ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื” --
16:57
So won't you stay here with me and build us some temples --
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ืื– ื”ืฉืืจื• ื›ืืŸ ืืชื™ ื•ื ื‘ื ื” ืœื ื• ืžืงื“ืฉื™ื --
17:01
This will be the one moment that matters --
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ื–ื” ื™ื”ื™ื” ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื” --
17:05
Build us some temples --
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ื ื‘ื ื” ืœื ื• ืžืงื“ืฉื™ื --
17:07
The one moment that matters --
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ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื” --
17:09
Build us some monuments --
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ื ื‘ื ื” ืœื ื• ืื ื“ืจื˜ืื•ืช --
17:11
The one moment that matters
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ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”
17:13
Build us some temples --
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ื ื‘ื ื” ืœื ื• ืžืงื“ืฉื™ื --
17:15
The one moment that matters.
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ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”.
17:17
Build us some monuments --
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ื ื‘ื ื” ืœื ื• ืื ื“ืจื˜ืื•ืช --
17:18
The one moment that matters, oh
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ื”ืจื’ืข ื”ืื—ื“ ืฉืžืฉื ื”, ืื•
17:21
(Guitar)
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(ื’ื™ื˜ืจื”)
17:26
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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