Portraits that transform people into whatever they want to be | Uldus Bakhtiozina

39,228 views

2017-11-09 ・ TED


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Portraits that transform people into whatever they want to be | Uldus Bakhtiozina

39,228 views ・ 2017-11-09

TED


Please double-click on the English subtitles below to play the video.

00:12
I'm often asked
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why I do art,
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what do I want to say with my art photography,
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and what is the use of it?
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Once in a while I start to worry
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how to actually measure the impact from the art
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like we do with medicine or technology,
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where we can see the results and calculate it.
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Then I would finally be able to explain to my mother my art
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with real numbers.
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But my art is so far from metrics,
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and moreover, my photography is widely exposing the theme of escapism.
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My theory is that all of us
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struggle sometimes to escape
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in order to analyze our reality,
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appreciate it or change.
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I don't work with daily life as it is,
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and I'm not a documentary photographer
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in the common sense.
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But I am a documentary photographer
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in a different sense.
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I document dreams.
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I work with daily life as it could be,
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as I imagine it.
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I am a daydreamer, but at the same time I love things that are authentic
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and deal with our innermost nature,
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which I would never want to escape from.
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I adore complicated personalities,
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and real life inspires me to create my images.
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Real life inspires our escape,
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and sometimes that escape is very needed.
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I believe heroes are not created easily,
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02:01
and I choose to work with individuals
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who are survivors
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and facing everyday routines
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that are not always full of color,
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people who are on their way to a better life,
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fighting against life circumstances.
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Why do I choose people like that for my models?
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Because I've been in that position myself,
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when I had to learn how to survive in real life.
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I was a student living abroad in London.
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I was working at two places at the same time as a waitress.
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Obviously that wasn't my dream job,
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but I decided to play a game
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where I imagined that I am taking a role in a film,
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and in the film I am a waitress,
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and I need to act great.
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I used to dye my hair and brows to gingerette,
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I changed my hair to curly perm,
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I lost weight
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and made myself believe
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I am just a character acting in a film.
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That isn't forever,
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that is all just temporary.
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That helped me a lot.
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It motivated me to change my life
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and take a hard time as a game.
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Now, as an artist,
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I am creating different lives for my models
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in order to give them the experience of being someone else in reality.
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Through the photographic process,
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all of my models become like silent movie actors.
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They are captured at the moment
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when they believe in being someone else entirely.
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In order to create a new reality in its entirety,
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I physically create every single thing in my work,
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sometimes from outfits to the stage.
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Because I work with analogues,
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and I don't make any digital manipulations to my photographs,
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I need everything to take place in reality,
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in spite of the fact that nowadays,
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digitally, you can create pretty much everything.
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I don't like this path.
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Even if that reaches perfection,
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I see the beauty in authenticity of making,
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and that's impossible without flaws.
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A digitally manipulated photograph
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is not true for me.
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It doesn't capture anything real.
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It's not experienced, not motivating.
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It's like, instead of going traveling,
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you look at someone else's travel photographs.
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What I find so exciting
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is the ability to make people's dreams of being someone else a reality.
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That's like a drug
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which pushes me to keep working,
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even without metrics.
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One of my models
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had always dreamed of being seen as a warrior,
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but she wasn't able to do sports because of her health problems.
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Half a year ago, she passed away
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from heart disease at the age of 22.
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But two days before her death,
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the images we spent months working on together
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of her as a warrior she dreamed of becoming
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were published at a large exhibition in Milan by Vogue Magazine.
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All her life was about overcoming.
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Before she died, she had known
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that thousands of people saw her image from the land of escapism
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and believed in her as a brave and fearless warrior.
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For my work, I invite people to play a game
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like we all used to as children
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when we pretend to be someone else
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and that process made us really happy.
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To my mind it is important for grown-ups.
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We need these transformations
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to enact this in the name of art.
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It gives us the very real feeling of being important and powerful
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in order to influence our reality.
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I know this from my own personal experience.
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I have had so many versions of myself
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through my self-portraits
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that I've been many different characters.
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Being someone else in the land of escapism
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doesn't exactly give us numbers that we can gauge,
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but it's like a real lost form of magic
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which exists but can't be measured.
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There is a unique power in art
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to transform and lift our limits.
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Art creates what I call a conjured life,
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which helps our existence
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and pushes, motivates and inspires us to dwell
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and express ourselves
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without metrics or calculations.
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07:10
Thank you.
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07:11
(Applause)
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