Want to be an activist? Start with your toys - McKenna Pope

Želite da budete aktivista? Počnite od svojih igračaka - Mekena Poup (McKenna Pope)

Prevodilac: Mile Živković Lektor: Dejan Vicai

I'm McKenna Pope.

Ja sam Mekena Poup.

I'm 14 years old.

Imam 14 godina.

And when I was 13,

Kada sam imala 13 godina,

I convinced one of the largest toy companies,

ubedila sam jednu od najvećih kompanija za pravljenje igračaka

toy makers in the world, Hasbro,

u svetu, Hasbro,

to change the way that they marketed

da promeni način na koji reklamira

one of their best-selling products.

jedan od njihovih najprodavanijih proizvoda.

So, allow me to tell you about it.

Ispričaću vam o tome.

So, I have a brother, Gavin.

Imam brata, Gevina.

When this whole shebang happened, he was four.

Kada se sve izdešavalo, on je imao 4 godine.

He loved to cook.

I voleo je da kuva.

He was always getting ingredients out of the fridge

On bi uvek uzimao sastojke iz frižidera

and mixing them into these, needless to say,

i mućkao ih u, nepotrebno je i reći,

uneatable concoctions

nejestive mešavine,

or making invisible macaroni and cheese.

ili pravio nevidljive makarone sa sirom.

He wanted to be a chef really badly.

Jarko je želeo da bude kuvar.

And, so what better gift for someone,

I koji je bolji pokon

za dete koje je želelo da bude kuvar

for a kid who wanted to be a chef,

than an Easy Bake Oven, right?

od rerne za lako pečenje. Zar ne?

I mean, we all had those when we were little.

Svi smo ih imali kada smo bili mali.

And he wanted one so badly.

I on je jarko želeo takvu rernu.

But then, he started to realize something.

Ali je uvideo nešto.

In the commercials and on the boxes

U reklamama i na kutijama

for the Easy Bake Oven,

rerni za lako pečenje,

Hasbro marketed them specifically to girls.

Hasbro je tržište razvio specijalno za devojčice.

And the way that they did this

I to su uradili tako što su

was they would only feature girls on the boxes

isticali devojčice na kutijama

or in the commercials,

ili u reklamama,

and there would be flowery prints all over the ovens,

i po celoj rerni bi bile cvetne šare

and it would be in bright pink and purple.

u svetlo roze i ljubičastoj boji.

Very gender-specific colors to females, right?

Ovo su specifične boje za ženski rod, zar ne?

So, it kind of was sending a message

Tako da, na neki način, to je slalo poruku

that only girls are supposed to cook.

da bi samo devojčice trebalo da kuvaju,

Boys aren't.

a dečaci ne.

And this discouraged my brother a lot.

I to je veoma obeshrabrilo mog brata.

He thought that he wasn't supposed to want to be a chef.

Mislio je da on uopšte i ne treba da postane kuvar,

because that was something girls did.

jer to samo devojčice rade.

Girls cooked, boys didn't.

Devojčice kuvaju - dečaci ne.

Or so, the message that Hasbro was sending.

Ili je takva bila poruka koju je Hasbro poslao.

And this got me thinking,

I uhvatila sam sebe kako razmišljam:

"God, I wish there was a way I could change this,

"Bože, volela bih da postoji način da promenim ovo,

that I could have my voice heard by Hasbro,

da moj glas može dopreti do Hasbroa

so I could ask them and tell them

da bih mogla da im kažem

what they were doing wrong

šta su radili pogrešno

and ask them to change it."

i da ih zamollim da to promene."

And that got me thinking about a website

Zato sam počela da razmišljam o sajtu

that I had learned about a few months prior

za koji sam saznala nekoliko meseci ranije,

called Change.org.

Change.org.

Change.org is an online petition-sharing platform,

Change.org je platforma

where you can create a petition

gde možete napraviti peticiju

and share it across all these social media networks,

i podeliti je preko svih društvenih mreža,

through Facebook, through Twitter,

Fejsbuka, Tvitera,

through YouTube, through Reddit, through Tumblr,

preko Jutjuba, Redita, Tamblera,

through whatever you can think of.

preko bilo čega što vam padne na pamet.

And so, I created a petition,

along with a YouTube video that I added to the petition,

zajedno sa Jutjub videom, koji sam dodala peticiji,

basically asking Hasbro to change

u suštini, tražeći da Hasbro promeni

the way that they marketed it,

način reklamiranja,

in featuring boys in the commercials and on the boxes,

sa dečacima u reklamama, na kutijama,

and most of all creating them in less gender-specific colors.

i povrh svega, da ih prave u bojama koje su manje karakteristične za rod.

So, this petititon started to take off,

I ova peticija je počela da se širi

like humongously fast, you have no idea.

nemoguće brzo, ne možete ni da zamislite koliko.

I was getting interviewed by all these

Intervjuisale su me

national news outlets and press outlets,

sve te nacionalne televizijske kuće,

and it was amazing.

i bilo je neverovatno.

In three weeks, maybe three and a half,

Za tri nedelje, možda tri i po,

I had 46,000 signatures on this petition.

prikupila sam 46,000 potpisa za ovu peticiju.

(Applause)

(Aplauz)

Thank you.

Hvala.

So, needless to say, it was crazy.

Nepotrebno je reći, bilo je ludo.

Eventually, Hasbro themselves invited me

Najzad, pozvana sam

to their headquarters

i u sedište Hasbroa

so they could go and unveil

da bi mogli da mi pokažu

their new Easy Bake Oven product to me,

svoj novi proizvod

in black, silver and blue.

u crnoj, srebrnoj i plavoj.

It was literally one of the best moments

Bio je to bukvalno jedan od najboljih

of my life.

trenutaka mog života.

It was like "Willy Wonka and the Chocolate Factory."

Bilo je kao Vili Vonka i Fabrika čokolade.

That thing was amazing.

Ta stvar je odlična.

What I didn't realize at the time, however,

Ono što tada nisam shvatila,

was that I had become an activist.

jeste da sam postala aktivista,

I could change something that, even as a kid,

promenila sam nešto, čak i kao dete

or maybe even especially as a kid,

ili možda baš kao dete,

my voice mattered.

moj glas je bio važan.

And your voice matters, too!

I vaš glas je isto tako važan!

I want to let you know that it's not going to be easy,

I želim da vam kažem da neće biti lako,

and it wasn't easy for me

nije ni meni bilo lako

because I faced a lot of obstacles.

jer sam se susrela s dosta prepreka.

People online, and sometimes even in real life,

Ljudi sa mreže, a ponekad i iz stvarnog života

were disrespectful to me and my family

su bili neučtivi prema mojoj porodici i meni,

and talked about how the whole thing

i pričali o tome

kao o velikom gubljenju vremena,

was a waste of time,

and it really discouraged me.

to me je jako obeshrabrilo.

And actually, I have some examples

Zapravo, imam nekoliko primera,

because what's better revenge

jer nema bolje osvete

than displaying their idiocy?

od izlaganja njihovog idiotizma.

So, let's see.

Hajde da vidimo.

From username Liquidsword29,

Neko sa korisničkim imenom "Liquidsword29",

interesting usernames we have here,

interesantna imena imamo ovde,

"Disgusting liberal moms making their son's gay."

citiram: "Odvratne slobodoumne mame, prave od svojih sinova homoseksualce."

Liquidsword29, really? Really?

Liquidsword29, stvarno? Ali, stvarno?

Okay, how about from Whiteboy77AGS,

Ili na primer "Whiteboy77AGS":

"People always need something to 'female dog' about."

"Ljudi uvek imaju potrebu da po nečemu (vršenje nužde)."

From Jeffrey Gutierrez,

Dzefri Gutierez:

"OMG shut up! You just want money and attention."

"O, bože, umukni! Samo želiš novac i pažnju!"

So, it was comments like these

Ovakvi komentari

that really discouraged me

su me zaista obeshrabrili

from wanting to make change in the future

u pravljenju promena u budućnosti,

because I thought,

jer sam mislila

"People don't care.

da ljudima nije ni bitno,

People think it's a waste of time.

jer misle da je to gubljenje vremena

And people are going to be disrespectful

i da će ljudi biti drski

to me and my family."

prema meni i mojoj porodici.

It hurt me.

To me je povredilo

And it made me think,

i nateralo da pomislim,

"What's the point in making change in the future?"

koja je svrha pravljenja nekih budućih promena?

But then I started to realize something.

Ali tada sam nešto ukapirala.

Haters gonna hate.

Hejteri će mrzeti.

Come on, say it with me!

Hajde, ponovite.

One, two, three,

Jedan, dva, tri:

Haters gonna hate!

hejteri će mrzeti.

So let your haters hate, you know what!

Tako da, pustite hejtere da mrze,

And make your change

znate šta, i napravite svoju promenu,

because I know you can.

jer sam sigurna da vi to možete.

I look out into this crowd,

U ovoj publici

and I see 400 people who came out

vidim 400 ljudi koji su došli

because they wanted to know

jer su želeli da saznaju

how they could make a change.

kako mogu da promene nešto.

And I know that you can,

Ja znam da vi to možete,

and all of you watching at home can, too,

i svi koji nas prate od kuće to mogu,

because you have so much that you can do

jer ima puno toga što vi možete

and that you believe in.

da uradite i u šta verujete,

And you can trade it across all the social media,

i možete sve to podeliti preko svih ovih društvenih mreža,

through Facebook, through Twitter,

preko Fejsbuka, Tvitera,

through YouTube, through Reddit, through Tumblr,

Jutjuba, Redita, Tamblera,

through whatever else you can think of.

i preko čega još možete da se setite.

And you can make that change.

I možete promeniti nešto.

You can take what you believe in

Uzmite to u šta verujete,

and turn it into a cause and change it.

pretvorite to u cilj i promenite nešto.

And that spark that you've been hearing about all day today

I ta iskra o kojoj ste slušali danas,

you can use that spark that you have within you

možete iskoristiti tu iskru koju imate u sebi

and turn it into a fire.

da biste je pretvorili u vatru.

Thank you.

Hvala.

(Applause)

(Aplauz)