Want to be an activist? Start with your toys - McKenna Pope

想改变社会？就从玩具开始-麦肯娜·波普(McKenna Pope)

翻译人员: Minji Seo 校对人员: Ying Wang

I'm McKenna Pope.

我是麦肯娜·波普（McKenna Pope）

I'm 14 years old.

我14岁

And when I was 13,

当我13岁的时候

I convinced one of the largest toy companies,

全球最大玩具制造商之一

toy makers in the world, Hasbro,

孩之宝（Hasbro）

to change the way that they marketed

在我说服下改变

one of their best-selling products.

一项热门商品的行销策略

So, allow me to tell you about it.

让我从头说来

事情是这样的

So, I have a brother, Gavin.

当时我弟加文(Gavin)才4岁

When this whole shebang happened, he was four.

He loved to cook.

因为酷爱烹饪

He was always getting ingredients out of the fridge

总是从冰箱拿食材胡搞瞎搞

and mixing them into these, needless to say,

不用说也知道

uneatable concoctions

那种杂烩是难以下咽的

or making invisible macaroni and cheese.

要不就假装在作通心粉和起司

He wanted to be a chef really badly.

他很想当厨师

And, so what better gift for someone,

对想当厨师的小孩

for a kid who wanted to be a chef,

有什么礼物会比

than an Easy Bake Oven, right?

轻松烤箱(Easy Bake Oven)更棒的对吧?

I mean, we all had those when we were little.

我的意思是，我们儿时都有这些玩具

And he wanted one so badly.

我弟也很想要一套

But then, he started to realize something.

不过他后来发现一件事

In the commercials and on the boxes

孩之宝营销轻松烤箱

for the Easy Bake Oven,

的广告和包装

Hasbro marketed them specifically to girls.

都是特别针对女孩

And the way that they did this

他们的作法是这样的

was they would only feature girls on the boxes

包装上只有女孩的照片

or in the commercials,

或以女孩为广告主角

and there would be flowery prints all over the ovens,

外观则印满花俏图案

and it would be in bright pink and purple.

并以粉红和紫色搭配

Very gender-specific colors to females, right?

非常女性化的颜色对吧?

So, it kind of was sending a message

这彷佛透露一件事

that only girls are supposed to cook.

只有女孩应该下厨

Boys aren't.

男孩而不应该

And this discouraged my brother a lot.

我弟为此感到十分气馁

He thought that he wasn't supposed to want to be a chef.

他以为自己根本不该想当主厨

because that was something girls did.

因为那是女孩子家的事

Girls cooked, boys didn't.

女孩才适合，男孩则不

Or so, the message that Hasbro was sending.

孩之宝当时传达的讯息就类似这样

And this got me thinking,

因此我有这样的想法

"God, I wish there was a way I could change this,

「真是的!希望我能改变此事，

that I could have my voice heard by Hasbro,

让孩之宝知道我的想法，

so I could ask them and tell them

我就可请教他们，

what they were doing wrong

告诉他们现在用的方法不好，

and ask them to change it."

并要求他们改变作法。」

And that got me thinking about a website

这让我想起

that I had learned about a few months prior

几个月前听说的

called Change.org.

一个网站叫Change.org

Change.org is an online petition-sharing platform,

那是个在线请愿平台

where you can create a petition

可让人发起联署

and share it across all these social media networks,

还可以用社群网络分享

through Facebook, through Twitter,

像脸书、推特

through YouTube, through Reddit, through Tumblr,

Youtube、Reddit、Tumblr

through whatever you can think of.

任何你想到的社群网络

And so, I created a petition,

于是我便发起联署

along with a YouTube video that I added to the petition,

并附带一段Youtube影片

basically asking Hasbro to change

主要诉求就是请孩之宝

the way that they marketed it,

改变一下营销方式

in featuring boys in the commercials and on the boxes,

在包装及广告里加入男孩

and most of all creating them in less gender-specific colors.

最重要的是用中性点的颜色

So, this petititon started to take off,

这项联署随之展开

like humongously fast, you have no idea.

进展之快超乎想象

I was getting interviewed by all these

国内新闻媒体

national news outlets and press outlets,

纷纷来采访我

and it was amazing.

这太令人喜出望外了

In three weeks, maybe three and a half,

仅3周还是3周半内

I had 46,000 signatures on this petition.

就有4万6千人联署

(Applause)

(掌声)

Thank you.

谢啦!

So, needless to say, it was crazy.

这当然太疯狂了......

Eventually, Hasbro themselves invited me

孩之宝后来邀我

to their headquarters

到他们总公司去

so they could go and unveil

向我展示

their new Easy Bake Oven product to me,

新增银黑蓝3色

in black, silver and blue.

的改版「轻松烤箱」

It was literally one of the best moments

那真是我这一生

of my life.

最棒的时候

It was like "Willy Wonka and the Chocolate Factory."

感觉像我在《巧克力梦工厂》的电影情节里

That thing was amazing.

实在不可思议

What I didn't realize at the time, however,

不过那时我还没想到

was that I had become an activist.

自己已成为社运人士

I could change something that, even as a kid,

就算是小孩子，我也能造成改变

or maybe even especially as a kid,

也许正因为我是儿童

my voice mattered.

我的意见因而重要

And your voice matters, too!

你们的也是!

I want to let you know that it's not going to be easy,

我跟你们说，这种事不会轻易就可办到

and it wasn't easy for me

以我的经验来说也不是

because I faced a lot of obstacles.

因为我经历过许多阻碍

People online, and sometimes even in real life,

网友和生活周遭的人

were disrespectful to me and my family

并没给我和家人应有的尊重

and talked about how the whole thing

而且还说这一切

was a waste of time,

只不过是浪费时间

and it really discouraged me.

令我当时真是心灰意冷

And actually, I have some examples

实际上，我还带了实例

because what's better revenge

因为公布这些愚蠢的行为

than displaying their idiocy?

就是最好的反击

So, let's see.

让我看看......

From username Liquidsword29,

有个用户名很特别的网友

interesting usernames we have here,

叫Liquidsword29的

"Disgusting liberal moms making their son's gay."

说:「把儿子搞成同性恋的自由派老妈。」

Liquidsword29, really? Really?

Liquidsword29，你真以为如此吗?

Okay, how about from Whiteboy77AGS,

好! 接着是Whiteboy77AGS:

"People always need something to 'female dog' about."

「人通常需要话题抱怨一下!」

From Jeffrey Gutierrez,

Jeffrey Gutierrez说：

"OMG shut up! You just want money and attention."

「我的老天! 闭嘴吧! 不过就是要钱和炒作罢了！」

So, it was comments like these

就是这些评论

that really discouraged me

当时让我很气馁

from wanting to make change in the future

当时让我很气馁

because I thought,

因为我想

"People don't care.

「大家不在乎，

People think it's a waste of time.

觉得这是浪费时间，

And people are going to be disrespectful

我和家人

也不会因此得到他人尊重。」

to me and my family."

It hurt me.

我为此难过不已!

And it made me think,

忍不住想：

"What's the point in making change in the future?"

「改变未来到底有何意义?」

But then I started to realize something.

不过我接着想到

Haters gonna hate.

有人就是爱找碴!

Come on, say it with me!

来吧!我们一起说!

一，二，三

One, two, three,

有人就是爱找碴!

Haters gonna hate!

So let your haters hate, you know what!

随便他们想怎样! 我跟你说

And make your change

尽管做你的!

because I know you can.

我相信你办得到!

I look out into this crowd,

我看到今天有400位观众出席

and I see 400 people who came out

大家之所以参与

because they wanted to know

是因为想知道

how they could make a change.

要如何促成改变?

And I know that you can,

而我也相信你们做得到

and all of you watching at home can, too,

屏幕前的观众也一样

because you have so much that you can do

因为大家能做的事太多了!

and that you believe in.

能投入的改变太多了!

And you can trade it across all the social media,

大家可在社群媒体交流

through Facebook, through Twitter,

像是脸书、推特

through YouTube, through Reddit, through Tumblr,

透过Youtube、Reddit和Tumblr

through whatever else you can think of.

还有其他你能想到的

And you can make that change.

就能促成你要的改变

You can take what you believe in

挑件你认为对的事

and turn it into a cause and change it.

当作目标，做出改变！

And that spark that you've been hearing about all day today

今天你们听到的火花

you can use that spark that you have within you

各位大可把心中的火苗

and turn it into a fire.

改变成火焰

Thank you.

谢谢!

(Applause)

(掌声)