Want to be an activist? Start with your toys - McKenna Pope

Želiš biti aktivist? Kreni od svojih igračaka - McKenna Pope

Prevoditelj: Paulina Babić Recezent: Ivan Stamenković

I'm McKenna Pope.

Ja sam McKenna Pope.

I'm 14 years old.

Imam 14 godina.

And when I was 13,

Kad sam imala 13 godina,

I convinced one of the largest toy companies,

uvjerila sam jednu od najvećih tvornica igračaka,

toy makers in the world, Hasbro,

tvorce igračaka u svijetu, Hasbro,

to change the way that they marketed

da promijene način na koji prodaju

one of their best-selling products.

jedan od svojih najprodavanijih proizvoda.

So, allow me to tell you about it.

Pa, dopustite mi da vam pričam o tome.

So, I have a brother, Gavin.

Dakle, imam brata, Gavina.

When this whole shebang happened, he was four.

Kad se ova cijela stvar događala, on je imao četiri godine.

He loved to cook.

Volio je kuhati.

He was always getting ingredients out of the fridge

Uvijek je vadio sastojke iz hladnjaka.

and mixing them into these, needless to say,

i miješao ih u te, nepotrebno je reći,

uneatable concoctions

nejestive izmišljotine

or making invisible macaroni and cheese.

ili je pravio nevidljive makarone i sir.

He wanted to be a chef really badly.

Htio je biti kuhar zbilja jako.

And, so what better gift for someone,

I, koji je bolji poklon za nekoga,

for a kid who wanted to be a chef,

za klinca koji želi biti kuhar,

than an Easy Bake Oven, right?

nego pećnica, jel tako?

I mean, we all had those when we were little.

Mislim, svi smo ih imali kad smo bili mali.

And he wanted one so badly.

A on ju je htio baš jako.

But then, he started to realize something.

Ali tada je počeo shvaćati nešto.

In the commercials and on the boxes

Na reklamama i na kutiji

for the Easy Bake Oven,

pećnice

Hasbro marketed them specifically to girls.

Hasbro ih je namijenio posebno za djevojčice.

And the way that they did this

Način na koji su to učinili

was they would only feature girls on the boxes

je taj da su samo slike djevojčica na kutijama

or in the commercials,

ili u reklamama,

and there would be flowery prints all over the ovens,

i pećnica bi bila ukrašena cvijetnim uzorkom,

and it would be in bright pink and purple.

u svijetlorozoj i ljubičastoj boji.

Very gender-specific colors to females, right?

Vrlo spolno-specifične boje za žene, jel tako?

So, it kind of was sending a message

To je na neki način slalo poruku

that only girls are supposed to cook.

da samo djevojke trebaju kuhati.

Boys aren't.

Dečki ne.

And this discouraged my brother a lot.

To je mog brata jako obeshrabrilo.

He thought that he wasn't supposed to want to be a chef.

Mislio je da ne bi trebao željeti biti kuhar

because that was something girls did.

jer je to nešto što samo djevojke rade.

Girls cooked, boys didn't.

Djevojke kuhaju, dečki ne.

Or so, the message that Hasbro was sending.

Ili tako nešto, to je bila poruka koju Hasbro šalje.

And this got me thinking,

Pomislila sam,

"God, I wish there was a way I could change this,

"Bože, da bar postoji način na koji mogu ovo promijeniti,

that I could have my voice heard by Hasbro,

da Hasbro može čuti moj glas,

so I could ask them and tell them

da ih mogu pitati i reći im

what they were doing wrong

što rade krivo

and ask them to change it."

i zamoliti ih da to promijene."

And that got me thinking about a website

To me potaklo na razmišljanje o web stranici

that I had learned about a few months prior

o kojoj sam učila nekoliko mjeseci prije

called Change.org.

koja se zove Change.org.

Change.org is an online petition-sharing platform,

Change.org je online platforma za razmjenu peticija,

where you can create a petition

na kojoj možeš kreirati peticiju

and share it across all these social media networks,

i podijeliti je po svim društvenim mrežama,

through Facebook, through Twitter,

putem Facebook-a, putem Twitter-a,

through YouTube, through Reddit, through Tumblr,

putem YouTube-a, putem Reddit-a, putem Tumblr-a,

through whatever you can think of.

putem bilo čega se možete sjetiti.

And so, I created a petition,

Tada sam kreirala peticiju,

along with a YouTube video that I added to the petition,

uz YouTube video koji sam priložila peticiji,

basically asking Hasbro to change

moleći Hasbro da promijeni

the way that they marketed it,

način prodaje tog proizvoda,

in featuring boys in the commercials and on the boxes,

s dječacima u reklami i na kutiji,

and most of all creating them in less gender-specific colors.

i najbitnije, da boje proizvoda budu manje spolno-specifične.

So, this petititon started to take off,

Peticija se počela širiti,

like humongously fast, you have no idea.

nevjerojatno brzo, ne biste vjerovali.

I was getting interviewed by all these

Intervjuirali su me sve te

national news outlets and press outlets,

poslovnice nacionalnih vijesti i novina,

and it was amazing.

to je bilo nevjerojatno.

In three weeks, maybe three and a half,

U ta tri tjedna, možda tri i pol,

I had 46,000 signatures on this petition.

dobila sam 46 000 potpisa na peticiji.

(Applause)

(Pljesak)

Thank you.

Hvala.

So, needless to say, it was crazy.

Ne trebam ni reći, to je bilo ludo.

Eventually, Hasbro themselves invited me

Na poslijetku, iz Hasbro-a su me pozvali

to their headquarters

u svoje sjedište

so they could go and unveil

kako bi mi pokazali

their new Easy Bake Oven product to me,

svoj novi proizvod pećnice,

in black, silver and blue.

u crnoj, srebrnoj i plavoj boji.

It was literally one of the best moments

To je bio doslovno jedan od najboljih trenutaka

of my life.

u mom životu.

It was like "Willy Wonka and the Chocolate Factory."

To je bilo kao slučaj "Willy Wonka i tvornica čokolade."

That thing was amazing.

To je bilo nevjerojatno.

What I didn't realize at the time, however,

Međutim, ono što u tom trenutku nisam shvatila,

was that I had become an activist.

bilo je to da sam postala aktivist.

I could change something that, even as a kid,

Uspjela sam promijeniti nešto, kao dijete,

or maybe even especially as a kid,

ili možda posebno jer sam dijete,

my voice mattered.

moj glas se čuo.

And your voice matters, too!

I vaš glas vrijedi također!

I want to let you know that it's not going to be easy,

Želim vam reći da neće biti lako,

and it wasn't easy for me

nije bilo lako ni meni

because I faced a lot of obstacles.

jer sam se susrela sa mnogo prepreka.

People online, and sometimes even in real life,

Ljudi online, ponekad i u stvarnom životu,

were disrespectful to me and my family

nisu poštovali mene i moju obitelj

and talked about how the whole thing

i govorili su kako je to sve

was a waste of time,

gubitak vremena,

and it really discouraged me.

a to me je zbilja obeshrabrivalo.

And actually, I have some examples

Zapravo, imam neke primjere

because what's better revenge

jer koji je bolji način osvetiti im se

than displaying their idiocy?

nego pokazati njihovu glupost?

So, let's see.

Pa, pogledajmo.

From username Liquidsword29,

Od korisnika Liquidsword29,

interesting usernames we have here,

zanimljivo korisničko ime,

"Disgusting liberal moms making their son's gay."

"Odvratne liberalne mame žele napraviti svoje sinove homoseksualcima."

Liquidsword29, really? Really?

Liquidsword29, zbilja? Zbilja?

Okay, how about from Whiteboy77AGS,

Dobro, da vidimo od Whiteboy77AGS,

"People always need something to 'female dog' about."

"Ljudi se uvijek žele na nešto žaliti."

From Jeffrey Gutierrez,

Od Jeffreya Gutierreza,

"OMG shut up! You just want money and attention."

"O moj Bože, zašuti! Samo želiš novac i pozornost."

So, it was comments like these

Dakle, komentari poput ovih

that really discouraged me

su me zbilja obeshrabrivali

from wanting to make change in the future

u namjeri da mijenjam budućnost

because I thought,

jer sam mislila,

"People don't care.

"Ljude nije briga.

People think it's a waste of time.

Ljudi misle da je to gubljenje vremena.

And people are going to be disrespectful

I ljudi će biti bezobrazni

to me and my family."

prema meni i mojoj obitelji."

It hurt me.

To me je povrijedilo.

And it made me think,

I natjeralo da razmislim,

"What's the point in making change in the future?"

"Koji je smisao mijenjati budućnost?"

But then I started to realize something.

Ali tada sam počela shvaćati nešto.

Haters gonna hate.

Mrzitelji će mrziti.

Come on, say it with me!

Hajde, ponovite zamnom!

One, two, three,

Jedan, dva, tri,

Haters gonna hate!

Mrzitelji će mrziti!

So let your haters hate, you know what!

Pustite vaše mrzitelje da mrze, briga vas!

And make your change

I mijenjajte stvari

because I know you can.

jer ja znam da to možete.

I look out into this crowd,

Gledam u ovu masu ljudi,

and I see 400 people who came out

vidim 400 ljudi koji su došli

because they wanted to know

jer žele znati

how they could make a change.

kako mogu napraviti promjenu.

And I know that you can,

Ja znam da možete,

and all of you watching at home can, too,

i svi vi koji ovo gledate kod kuće znate, također,

because you have so much that you can do

jer toliko toga možete napraviti

and that you believe in.

u što vjerujete.

And you can trade it across all the social media,

A možete ga dijeliti na svim društvenim mrežama,

through Facebook, through Twitter,

putem Facebook-a, putem Twitter-a,

through YouTube, through Reddit, through Tumblr,

putem YouTube-a, putem Reddit-a, putem Tumblr-a,

through whatever else you can think of.

putem čega god se sjetite.

And you can make that change.

I možete napraviti tu promjenu.

You can take what you believe in

Možete ono u što vjerujete

and turn it into a cause and change it.

pretvoriti u svrhu i promijeniti to.

And that spark that you've been hearing about all day today

Tu iskru o kojoj danas cijeli dan slušate,

you can use that spark that you have within you

možete uzeti tu iskru koju imate u sebi

and turn it into a fire.

i pretvoriti je u vatru.

Thank you.

Hvala.

(Applause)

(Pljesak)