Want to be an activist? Start with your toys - McKenna Pope

改變社會，就從玩具開始 - 麥肯娜．波普 (McKenna Pope)

譯者: Samson Zhong 審譯者: Jina Chen

我是麥肯南‧波普(McKenna Pope)

I'm McKenna Pope.

I'm 14 years old.

我14歲

And when I was 13,

當我13 歲的時候

I convinced one of the largest toy companies,

全球最大玩具製造商之一

toy makers in the world, Hasbro,

孩之寶(Hasbro)

to change the way that they marketed

在我說服下改變

one of their best-selling products.

一項熱門商品的行銷策略

So, allow me to tell you about it.

讓我從頭說來

事情是這樣的

So, I have a brother, Gavin.

When this whole shebang happened, he was four.

當時我弟加文(Gavin)才4歲

He loved to cook.

因為酷愛烹飪

He was always getting ingredients out of the fridge

總是從冰箱拿食材胡搞瞎搞

and mixing them into these, needless to say,

不用說也知道

uneatable concoctions

那種雜燴是難以下嚥的

or making invisible macaroni and cheese.

要不就假裝在作通心粉和起司

He wanted to be a chef really badly.

他很想當廚師

And, so what better gift for someone,

對這樣的小孩而言

for a kid who wanted to be a chef,

有甚麼禮物會比

than an Easy Bake Oven, right?

輕鬆烤箱(Easy Bake Oven)更棒的對吧?

I mean, we all had those when we were little.

我的意思是，我們兒時都有這些玩具

And he wanted one so badly.

我弟也很想要一套

But then, he started to realize something.

不過他後來發現一件事

In the commercials and on the boxes

孩之寶行銷輕鬆烤箱

for the Easy Bake Oven,

的廣告和包裝

Hasbro marketed them specifically to girls.

都是特別針對女孩

And the way that they did this

他們的作法是這樣的

was they would only feature girls on the boxes

包裝上只有女孩的照片

or in the commercials,

或以女孩為廣告主角

and there would be flowery prints all over the ovens,

外觀則印滿花俏圖案

and it would be in bright pink and purple.

並以粉紅和紫色搭配

Very gender-specific colors to females, right?

非常女性化的顏色對吧?

So, it kind of was sending a message

這彷彿透露一件事

that only girls are supposed to cook.

只有女孩應該下廚

Boys aren't.

男孩不來這套

And this discouraged my brother a lot.

我弟為此十分氣餒

He thought that he wasn't supposed to want to be a chef.

他以為自己根本不該想當主廚

because that was something girls did.

因為那是女孩子家的事

Girls cooked, boys didn't.

女孩才適合，男孩不然

Or so, the message that Hasbro was sending.

孩之寶當時傳達的訊息就類似這樣

And this got me thinking,

因此我有這樣的想法

"God, I wish there was a way I could change this,

「主啊!但願我能改變此事，

that I could have my voice heard by Hasbro,

讓孩之寶知道我的想法，

so I could ask them and tell them

我就可請教他們，

what they were doing wrong

告訴他們現在用的方法不好，

and ask them to change it."

並要求他們改變作法。」

And that got me thinking about a website

這讓我想起

that I had learned about a few months prior

幾個月前所得知

called Change.org.

一個叫Change.org的網站

Change.org is an online petition-sharing platform,

那是個線上請願平臺

where you can create a petition

可讓人發起連署

and share it across all these social media networks,

還可透過社群網路分享

through Facebook, through Twitter,

像臉書、推特

through YouTube, through Reddit, through Tumblr,

Youtube、Reddit、Tumblr

through whatever you can think of.

任何你想到的社群網路

And so, I created a petition,

於是我便發起連署

along with a YouTube video that I added to the petition,

並附帶一段Youtube影片

basically asking Hasbro to change

主要訴求就是請孩之寶

the way that they marketed it,

改變一下行銷方式

in featuring boys in the commercials and on the boxes,

在包裝及廣告裡加入男孩

and most of all creating them in less gender-specific colors.

最重要的是用色要中性

So, this petititon started to take off,

這項連署隨之展開

like humongously fast, you have no idea.

進展之快超乎想像

I was getting interviewed by all these

國內新聞媒體

national news outlets and press outlets,

紛紛來採訪我

and it was amazing.

這太令人喜出望外了

In three weeks, maybe three and a half,

僅3週還是3週半內

I had 46,000 signatures on this petition.

就有4萬6千人連署

(Applause)

(掌聲)

Thank you.

謝啦!

So, needless to say, it was crazy.

這當然很不容易……

Eventually, Hasbro themselves invited me

孩之寶後來邀我

to their headquarters

到他們總公司去

so they could go and unveil

好向我說明

their new Easy Bake Oven product to me,

新增銀黑藍3色

in black, silver and blue.

的改版「輕鬆烤箱」

It was literally one of the best moments

那真是我這一生

of my life.

最棒的時候

It was like "Willy Wonka and the Chocolate Factory."

宛如《巧克力夢工廠》的電影情節

That thing was amazing.

實在不可思議

What I didn't realize at the time, however,

不過那時我還沒想到

was that I had become an activist.

自己已成為社運人士

I could change something that, even as a kid,

就算是小孩子，我也能造成改變

or maybe even especially as a kid,

也許正因為我是兒童

my voice mattered.

我的意見因而重要

And your voice matters, too!

你們的也是!

I want to let you know that it's not going to be easy,

我跟你們說，這種事不會輕易就可辦到

and it wasn't easy for me

以我的經驗來說也不是

because I faced a lot of obstacles.

因為我經歷過許多阻礙

People online, and sometimes even in real life,

網友和生活周遭的人

were disrespectful to me and my family

並沒給我和家人應有的尊重

and talked about how the whole thing

而且還說這一切

was a waste of time,

不過是浪費時間

and it really discouraged me.

令我當時真是心灰意冷

And actually, I have some examples

實際上，我還帶了實例

because what's better revenge

因為公布這些愚蠢的行為

than displaying their idiocy?

就是最好的反擊

So, let's see.

讓我看看……

From username Liquidsword29,

有個用戶名很特別的網友

interesting usernames we have here,

叫Liquidsword29的

"Disgusting liberal moms making their son's gay."

說道:「把兒子搞成同性戀的自由派老媽。」

Liquidsword29, really? Really?

Liquidsword29，你真以為如此嗎?

Okay, how about from Whiteboy77AGS,

好! 接著是Whiteboy77AGS:

"People always need something to 'female dog' about."

「人通常需要話題抱怨一下!」

From Jeffrey Gutierrez,

Jeffrey Gutierrez說：

"OMG shut up! You just want money and attention."

「我的老天! 閉嘴吧! 不過就是要錢和炒作罷了！」

So, it was comments like these

就是這些評論

that really discouraged me

當時讓我很氣餒

from wanting to make change in the future

當時讓我很氣餒

because I thought,

因為我想

"People don't care.

「大家不在乎，

People think it's a waste of time.

覺得這是浪費時間，

And people are going to be disrespectful

我和家人

也不會因此得到他人尊重。」

to me and my family."

It hurt me.

我為此難過不已!

And it made me think,

忍不住想：

"What's the point in making change in the future?"

「改變未來到底有何意義?」

But then I started to realize something.

不過我接著想到

Haters gonna hate.

有人就是愛找碴!

Come on, say it with me!

來吧!我們一起說!

一，二，三

One, two, three,

有人就是愛找碴!

Haters gonna hate!

So let your haters hate, you know what!

隨便他們想怎樣! 我跟你說

And make your change

儘管做你的!

because I know you can.

我相信你辦得到!

I look out into this crowd,

我看到今天有400位觀眾出席

and I see 400 people who came out

大家之所以參與

because they wanted to know

是因為想知道

how they could make a change.

要如何促成改變?

And I know that you can,

而我也相信你們做得到

and all of you watching at home can, too,

螢幕前的觀眾也一樣

because you have so much that you can do

因為大家能做的事太多了!

and that you believe in.

能投入的改變太多了!

And you can trade it across all the social media,

大家可在社群媒體交流

through Facebook, through Twitter,

像是臉書、推特

through YouTube, through Reddit, through Tumblr,

透過Youtube、Reddit和Tumbl

through whatever else you can think of.

還有其他你想得到的

And you can make that change.

就能促成你要的改變

You can take what you believe in

挑件你認為對的事

and turn it into a cause and change it.

當作目標，做出改變……

And that spark that you've been hearing about all day today

今天你們聽到的火花

you can use that spark that you have within you

各位大可將心中的火苗

and turn it into a fire.

化作改變的火燄

Thank you.

謝謝!

(Applause)

(掌聲)