The new age of corporate monopolies | Margrethe Vestager

Prevodilac: Kristina Radosavljević Lektor: Mile Živković

Let's go back to 1957.

Vratimo se u 1957. godinu.

Representatives from six European countries

Predstavnici šest evropskih zemalja,

had come to Rome

došli su u Rim,

to sign the treaty that was to create the European Union.

da potpišu sporazum koji će stvoriti Evropsku Uniju.

Europe was destroyed.

Evropa je bila uništena.

A world war had emerged from Europe.

Svetski rat je ponikao iz Evrope.

The human suffering was unbelievable

Ljudska patnja je bila neverovatna

and unprecedented.

i bez presedana.

Those men

Ti ljudi,

wanted to create a peaceful,

su želeli da stvore mirnu,

democratic Europe,

demokratsku Evropu,

a Europe that works for its people.

Evropu koja radi za svoje ljude.

And one of the many building blocks

I jedan od mnogih stubova razvoja,

in that peace project

na tom mirovnom projektu,

was a common European market.

bilo je i zajedničko evropsko tržište.

Already back then,

Čak i onda,

they saw how markets,

oni su videli kako tržište,

when left to themselves,

kada se prepusti samo sebi,

can sort of slip into being just the private property

može takoreći, skliznuti u to da bude čisto privatna svojina

of big businesses and cartels,

velikih preduzeća i kartela,

meeting the needs of some businesses

izlazeći u susret potrebama velikih preduzeća

and not the needs of customers.

a ne potrebama kupaca.

So from our very first day,

Dakle, od našeg prvog dana,

in 1957,

1957. godine,

the European Union had rules

Evropska Unija je imala pravila

to defend fair competition.

da bi odbranila pravičnu konkurenciju.

And that means competition on the merits,

A pod tim se podrazumeva konkurencija zasnovana na zaslugama,

that you compete on the quality of your products,

da se nadmećete sa kvalitetom vaših proizvoda,

the prices you can offer,

cenom koju nudite,

the services, the innovation that you produce.

uslugama i inovacijama koje proizvodite.

That's competition on the merits.

To je konkurentnost zasnovana na zaslugama.

You have a fair chance of making it on such a market.

Imate pravičnu šansu za uspeh na takvom tržištu.

And it's my job,

To je moj posao,

as Commissioner for Competition,

kao Komesara za konkurenciju,

to make sure that companies who do business in Europe

da osiguram da kompanije koje posluju u Evropi,

live by those rules.

posluju u skladu sa ovim pravilima.

But let's take a step back.

Ali, vratimo se korak u nazad.

Why do we need rules on competition at all?

Zašto uopšte trebamo pravila konkurencije?

Why not just let businesses compete?

Zašto jednostavno ne pustimo preduzećima da se takmiče?

Isn't that also the best for us

Zar nije tako najbolje i za nas,

if they compete freely,

ukoliko se slobodno takmiče,

since more competition

s obzirom da konkurencija

drives more quality,

podstiče bolji kvalitet,

lower prices, more innovation?

niže cene i više inovativnosti?

Well, mostly it is.

Pa, u većini slučajeva je tako.

But the problem is that sometimes, for businesses,

Međutim, problem je što, nekad, za preduzeća,

competition can be inconvenient,

konkurencija može biti nezgodna,

because competition means that the race is never over,

jer ona znači da trka nikad nije gotova,

the game is never won.

a igra nikad dobijena.

No matter how well you were doing in the past,

Bez obzira koliko dobri bili u prošlosti,

there's always someone

uvek postoji neko,

who are out there wanting to take your place.

ko, tamo negde, čeka da zauzme vaše mesto.

So the temptation to avoid competition

Dakle, iskušenje da izbegnete konkurenciju

is powerful.

je ogromno.

It's rooted in motives as old as Adam and Eve:

Ono ima korene u motivima, starim od pamtiveka,

in greed for yet more money,

u pohlepi za još više novca,

in fear of losing your position in the market

u strahu od gubljenja pozicije na tržištu

and all the benefits it brings.

i svih beneficija koje ona donosi.

And when greed and fear

A kada su pohlepa i strah

are linked to power,

povezani sa moći,

you have a dangerous mix.

imate opasnu mešavinu.

We see that in political life.

To vidimo u političkom životu.

In part of the world,

U jednom delu sveta,

the mix of greed and fear

mešavina pohlepe i straha,

means that those who get power

znači da, onaj ko ima moć,

become reluctant to give it back.

postaje nevoljan da je vrati.

One of the many things

Jedna od mnogih stvari,

I like and admire in our democracies

kojoj volim da se divim, u našoj demokratiji,

are the norms

su pravila,

that make our leaders hand over power

koja teraju naše lidere da predaju moć

when voters tell them to.

kada im glasači to kažu.

And competition rules can do a similar thing in the market,

A pravila konkurentnosti mogu slično uraditi na tržištu,

making sure that greed and fear doesn't overcome fairness.

osiguravajući da pohlepa i strah ne preplave pravičnost.

Because those rules mean

Zato što ta pravila znače

that companies cannot misuse their power to undermine competition.

da kompanije ne mogu zloupotrebljavati svoju moć da ugroze konkurente.

Think for a moment about your car.

Razmislite na trenutak o svojim kolima.

It has thousands of parts,

Tu ima hiljade delova,

from the foam that makes the seats

od pene od koje se prave sedišta,

to the electrical wiring to the light bulbs.

do električne instalaicije i sijalica.

And for many of those parts,

Za mnoge od ovih delova,

the world's carmakers,

svetski proizvođači automobila,

they are dependent on only a few suppliers.

zavise od samo nekoliko dobavljača.

So it's hardly surprising

Dakle, nije teško pretpostaviti

that it is kind of tempting for those suppliers

da je to određena vrsta iskušenja za te dobavljače,

to come together and fix prices.

da se ujedine i podignu cene.

But just imagine what that could do

Ali, zaislite kako bi to moglo da utiče

to the final price of your new car in the market.

na konačnu cenu našeg novog vozila na tržištu.

Except, it's not imaginary.

Samo što to nije teoretsko pitanje.

The European Commission

Evropska komisija

has dealt with already seven different car parts cartels,

je imala iskustvo sa već sedam kartela, proizvođača različitih delova automobila,

and we're still investigating some.

i idalje istražujemo neke.

Here, the Department of Justice

Ovde, Odeljenje za pravdu

are also looking into the market for car parts,

takođe nadgleda tržište auto delova,

and it has called it the biggest criminal investigation

i nazvalo ga je „najvećom kriminalnom istragom

it has ever pursued.

koja se ikada vodila."

But without competition rules,

Ali bez konkurentskih pravila,

there would be no investigation,

ne bi bilo ni istrage,

and there would be nothing to stop this collusion from happening

i ništa ne bi sprečilo da se ovaj dogovor realizuje,

and the prices of your car to go up.

i da cena automobila skoči.

Yet it's not only companies

Ipak, nisu samo kompanije

who can undermine fair competition.

te koje mogu podrivati pravičnu konkurentnost.

Governments can do it, too.

I države to mogu.

And governments do that when they hand out subsidies

A države to rade kada daju subvencije

to just the favorite few, the selected.

samo nekolicini odabranih.

They may do that when they hand out subsidies --

Oni to mogu učiniti kada daju subvencije -

and, of course, all financed by taxpayers --

i, naravno, sve to plaćaju poreski obveznici -

to companies.

kompanijama.

That may be in the form of special tax treatments,

To može biti u obliku posebnih poreskih tretmana,

like the tax benefits

kao poreske olakšice,

that firms like Fiat, Starbucks and Apple got

koje su firme kao što su Fijat, Starbaks i Epl dobile

from some governments in Europe.

u nekim državama u Evropi.

Those subsidies stop companies from competing on equal terms.

Ove subvencije su sprečile kompanije da se nadmeću pod jednakim uslovima.

They can mean that the companies that succeed,

Oni mogu smatrati da su, kompanije koje su uspele,

well, they are the companies that got the most subsidy,

pa, oni su kompanije koje su dobile najviše subvencija,

the ones that are the best-connected,

kompanije sa najboljim vezama,

and not, as it should be,

a ne, kao što bi trebalo biti,

the companies that serve consumers the best.

kompanije koje najbolje služe svojim konzumentima.

So there are times when we need to step in

Tako da, postoji momenat kada mi moramo da se umešamo,

to make sure that competition works the way it should.

da bi obezbedili da konkurentnost bude onakva kakva treba da bude.

By doing that, we help the market to work fairly,

Čineći to, mi pomažemo tržištu da funkcioniše pravično,

because competition gives consumers the power to demand a fair deal.

zato što konkurentnost daje moć konzumentima da traže pravične ponude.

It means that companies know that if they cannot offer good prices

To znači da kompanije znaju da, ako ne mogu da ponude dobru cenu,

or the service that's expected,

za uslugu koja se očekuje,

well, the customers will go somewhere else.

onda će konzumenti otići na drugo mesto.

And that sort of fairness is more important

I ta vrsta pravičnosti je još važnija,

than we may sometimes realize.

nego što je mi nekad smatramo.

Very few people think about politics all the time.

Veoma malo ljudi razmišlja o politici svo vreme.

Some even skip it at election time.

Neki čak to propuste i u vreme izbora.

But we are all in the market.

Ali mi smo svi na tržištu,

Every day, we are in the market.

Svakog dana, mi smo na tržištu.

And we don't want businesses to agree on prices in the back office.

Ne želimo da se preduzeća dogovaraju oko cene u tajnosti.

We don't want them to divide the market between them.

Ne želimo da između sebe dele tržište.

We don't want one big company

Ne želimo da jedna velika kompanija,

just to shut out competitors

jednostavno, onemogući sve konkurente

from ever showing us what they can do.

da nam prikažu šta sve mogu da urade.

If that happens,

Ukoliko se to desi,

well, obviously, we feel that someone has cheated us,

pa, očigledno, osećamo da nas je neko prevario,

that we are being ignored or taken for granted by the market.

da smo ignorisani ili uzeti zdravo za gotovo, od strane tržišta.

And that may undermine not only our trust in the market

A to može potkopati, ne samo naše poverenje u tržište,

but also our trust in the society.

nego, takođe, naše poverenje u društvo.

In a recent survey,

U nedavnom ispitivanju,

more than two-thirds of Europeans

više od dve trećine Evropljana,

said that they had felt the effects of lack of competition:

izjasnili su se da su osetili posledice nedostatka konkurentnosti:

that the price for electricity was too high,

da je cena struje previsoka,

that the price for the medicines they needed was too high,

da je cena lekova koji su im potrebni, previsoka,

that they had no real choice

i da, u suštini, nemaju izbor

if they wanted to travel by bus or by plane,

bilo da su hteli da putuju autobusom ili avionom,

or they got poor service from their internet provider.

ili su dobili lošu uslugu od svog internet provajdera.

In short, they found that the market didn't treat them fairly.

Sve u svemu, oni smatraju da ih tržište ne tretira pravedno.

And that might seem like very small things,

I to se može činiti kao sitnica,

but they can give you this sense

ali to vam može stvoriti utisak

that the world isn't really fair.

da svet, u suštini, nije pravičan.

And they see the market, which was supposed to serve everyone,

Oni posmatraju tržište, koje bi trebalo da služi svima,

become more like the private property of a few powerful companies.

kako se pretvara u privatnu svojinu nekoliko moćnih kompanija.

The market is not the society.

Tržište nije društvo.

Our societies are, of course, much, much more than the market.

Naša društva su mnogo, mnogo više od tržišta.

But lack of trust in the market

Ali nedostatak poverenja u tržište,

can rub off on society

može se reflektovati i na društvo,

so we lose trust in our society as well.

tako da gubimo poverenje i u njega.

And it may be the most important thing we have, trust.

A to može biti najvažnija stvar koju imamo - poverenje.

We can trust each other if we are treated as equals.

Možemo verovati jedni drugima, ukoliko se prema nama odnose jednako.

If we are all to have the same chances,

Ako svi imamo istu šansu,

well, we all have to follow the same fundamental rules.

pa, svi moramo da pratimo neka osnovna pravila.

Of course, some people and some businesses are more successful than others,

Naravno, neki ljudi i neka preduzeća su uspešnija od drugih,

but we do not trust in a society

ali ne verujemo društvu

if the prizes are handed out

ukoliko je cena određena

even before the contest begins.

čak i pre nego što takmičenje počne.

And this is where competition rules come in,

E, tu stupaju na snagu konkurentska pravila,

because when we make sure that markets work fairly,

jer, ako obezbedimo da tržište funkcioniše pravično,

then businesses compete on the merits,

onda preduzeća konkurišu po zaslugama,

and that helps to build the trust that we need as citizens

i to pomaže da se izgradi poverenje koje je nama, kao građanima, potrebno

to feel comfortable and in control,

da bi se osećali ugodno i da bi imali osećaj kontrole,

and the trust that allows our society to work.

poverenje koje dozvoljava našem društvu da radi.

Because without trust, everything becomes harder.

Jer, bez poverenja, sve postaje teže.

Just to live our daily lives, we need to trust in strangers,

I za naš svakodnevni život potrebno je da imamo poverenje u strance,

to trust the banks who keep our money,

da verujemo bankama u kojima čuvamo naše novce,

the builders who build our home,

građevinarima koji nam zidaju kuće,

the electrician who comes to fix the wiring,

električaru, koji nam dolazi da popravi žice,

the doctor who treats us when we're ill,

lekaru, koji nas leči kad smo bolesni,

not to mention the other drivers on the road,

da ne pominjem druge vozače koje srećemo na putu,

and everyone knows that they are crazy.

a svi znaju da su oni ludi.

And yet, we have to trust them

Pa ipak, moramo im verovati,

to do the right thing.

da će uraditi pravu stvar.

And the thing is that the more our societies grow,

Stvar je u tome da, kako naše društvo raste,

the more important trust becomes

tako poverenje postaje značajnije

and the harder it is to build.

i teže ga je izgraditi.

And that is a paradox of modern societies.

I to je paradoks modernog društva.

And this is especially true

Ovo je posebno istinito

when technology changes the way that we interact.

kada su u pitanju tehnološke promene, vezane za komunikaciju.

Of course, to some degree, technology can help us

Naravno, u određenom stepenu, tehnologija može pomoći

to build trust in one another with ratings systems and other systems

da se izgradi međusobno poverenje sa sistemima ocena i drugim sistemima

that enable the sharing economy.

koje omogućava globalna ekonomija.

But technology also creates completely new challenges

Ali tehnologija takođe stvara potpuno nove izazove,

when they ask us not to trust in other people

kada od nas traže da ne verujemo drugim ljudima

but to trust in algorithms and computers.

nego da verujemo algoritmima i kompjuterima.

Of course, we all see and share and appreciate

Naravno, svi vidimo, delimo i cenimo

all the good that new technology can do us.

to što nove tehnologije mogu da učine za nas.

It's a lot of good.

To je mnogo pozitivnih stvari.

Autonomous cars can give people with disabilities new independence.

Automobili koji sami voze mogu ljudima sa invaliditetom da pruže nezavisnost.

It can save us all time,

To nam može uštedeti vreme

and it can make a much, much better use of resources.

i može obezbediti mnogo, mnogo bolje korišćenje resursa.

Algorithms that rely on crunching enormous amounts of data

Algoritmi koji se oslanjaju na obradu ogromne količine podataka,

can enable our doctors to give us a much better treatment,

mogu omogućiti našim doktorima da nas mnogo bolje leče,

and many other things.

i mnogo drugih stvari.

But no one is going to hand over their medical data

Ali, niko ne želi da preda svoj medicinski karton,

or step into a car that's driven by an algorithm

ili da uđe u kola koja vozi algoritam,

unless they trust the companies that they are dealing with.

ukoliko ne veruju kompanijama sa kojima posluju.

And that trust isn't always there.

A to poverenje ne postoji uvek.

Today, for example, less than a quarter of Europeans

Danas, na primer, manje od četvrtine Evropljana,

trust online businesses to protect their personal information.

veruje preduzećima na internetu da će zaštititi njihove lične podatke.

But what if people knew

Ali, šta bi se desilo kada bi ljudi znali,

that they could rely on technology companies

da mogu da se oslone na tehnološke kompanije,

to treat them fairly?

da će biti pravične?

What if they knew that those companies

Šta bi bilo da oni znaju da se te kompanije

respond to competition by trying to do better,

bore sa konkurencijom time što pokušavaju da rade bolje,

by trying to serve consumers better,

i time da pokušavaju da pruže bolju uslugu kupcima,

not by using their power

a ne koristeći njihovu moć

to shut out competitors,

da bi izgurali konkurente,

say, by pushing their services

recimo, gurajući njihove usluge

far, far down the list of search results

daleko, daleko ispod, na listi pretraživača

and promoting themselves?

ili promovišući sebe?

What if they knew that compliance with the rules

Šta bi bilo da znaju da je to poštovanje pravila

was built into the algorithms by design,

ugrađeno u dizajniran algoritam,

that the algorithm had to go to competition rules school

da je taj algoritam morao da ide u školu za pravila konkurentnosti,

before they were ever allowed to work,

pre nego što mu je uopšte dozvoljeno da radi,

that those algorithms were designed

da su ti algoritmi dizajnirani

in a way that meant that they couldn't collude,

na taj način da ne mogu da budu u dosluhu,

that they couldn't form their own little cartel

da ne mogu da stvore svoje lične male kartele

in the black box they're working in?

u crnim kutijama u kojima rade?

Together with regulation,

Zajedno sa pravnim propisima,

competition rules can do that.

pravila konkurentnosti to mogu da urade.

They can help us to make sure

Mogu nam pomoći, da budemo uvereni

that new technology treats people fairly

da nova tehnologija postupa sa ljudima pravično.

and that everyone can compete on a level playing field.

i da svako može da se nadmeće na nivou svoje oblasti.

And that can help us build the trust

I to nam može pomoći da izgradimo poverenje

that we need for real innovation

koje nam je potrebno za stvarne inovacije

to flourish

da bi procvetali

and for societies to develop for citizens.

i da bi se društvo razvilo zbog građana.

Because trust cannot be imposed.

Pošto se poverenje ne može nametnuti,

It has to be earned.

nego se mora zaraditi.

Since the very first days of the European Union,

Od prvog dana Evropske Unije,

60 years ago,

pre 60 godina,

our competition rules have helped

naša pravila konkurentnosti su pomogla

to build that trust.

da se izgradi poverenje.

A lot of things have changed.

Mnoge stvari su se promenile.

It's hard to say what those six representatives

Teško je reći šta bi tih šest predstavnika

would have made of a smartphone.

uradili sa pametnim telefonima,

But in today's world,

ali u današnjem svetu,

as well as in their world,

kao i u njihovo vreme,

competition makes the market work for everyone.

konkurencija deluje da tržište radi za svakoga.

And that is why I am convinced

I upravo zbog toga sam ubeđena,

that real and fair competition

da stvarna i pravična konkurencija

has a vital role to play

ima ključnu ulogu

in building the trust we need

u izgradnji poverenja koje nam je potrebno

to get the best of our societies,

da bi izvukli ono nabolje od našeg društva,

and that starts with enforcing our rules,

a to počinje sprovođenjem naših pravila,

actually just to make the market work for everyone.

u suštini, samo da bi se osiguralo da tržište radi za svakoga.

Thank you.

Hvala vam.

(Applause)

(Aplauz)

Bruno Giussani: Thank you.

Bruno Đuzani: Hvala Vam.

Hvala vam, Komesare.

Thank you, Commissioner.

Margrethe Vestager: It was a pleasure.

Margaret Vestager: Bilo mi je zadovoljstvo.

BG: I want to ask you two questions.

BĐ: Želim da vam postavim dva pitanja.

The first one is about data, because I have the impression

Prvo se odnosi na podatke, pošto imam utisak

that technology and data are changing the way competition takes place

da tehnologija i podaci menjaju način na koji se konkurentnost odvija

and the way competition regulation is designed and enforced.

i način na koji su pravila konkurentnosti dizajnirana i kako se sprovode,

Can you maybe comment on that?

Možete li možda, prokomentarisati to?

MV: Well, yes, it is definitely challenging us,

MV: Pa, da, to je svakako izazov za nas,

because we both have to sharpen our tools

zato što i mi i oni, moramo da oblikujemo svoje alate

but also to develop new tools.

ali takođe i da razvijemo nove.

When we were going through the Google responses

Kada smo prelistavali Gugl odgovore

to our statement of objection,

o našoj „Izjavi o objektivnosti",

we were going through 5.2 terabytes of data.

prešli smo 5,2 terabajta podataka.

It's quite a lot.

To je prilično mnogo.

So we had to set up new systems.

Zbog toga smo morali da podesimo novi sistem.

We had to figure out how to do this,

Morali smo da smislimo kako da uradimo to,

because you cannot work the way you did just a few years ago.

zato što ne možete raditi na način na koji ste radili svega nekoliko godina ranije.

So we are definitely sharpening up our working methods.

Tako da, mi definitivno usavršavamo naše metode rada.

The other thing is that we try to distinguish

Druga stvar je što mi pokušavamo da razlikujemo

between different kinds of data,

različite vrste podataka,

because some data is extremely valuable

zato što su neki podaci izuzetno značajni,

and they will form, like, a barrier to entry in a market.

i oni će stvoriti nešto nalik barijeri za ulazak na tržište.

Other things you can just -- it loses its value tomorrow.

Druge stvari, možete samo - one će, koliko sutra, izgubiti svoj značaj.

So we try to make sure

Tako da, mi se trudimo da osiguramo

that we never, ever underestimate the fact

da nikad ne potcenimo činjenicu

that data works as a currency in the market

da su podaci na tržištu isto što i valuta

and as an asset that can be a real barrier for competition.

i kao preimućstvo koje može biti realna prepreka nadmetanju.

BG: Google. You fined them 2.8 billion euros a few months ago.

BĐ: Gugl. Kaznili ste ih sa 2,8 milijardi evra pre nekoliko meseci.

MV: No, that was dollars. It's not so strong these days.

MV: Ne, to su bili dolari. Oni nisu toliko jaki danas.

BG: Ah, well, depends on the --

BG: Ah, pa, zavisi od ...

(Laughter)

(Smeh)

Google appealed the case. The case is going to court.

Gugl se žalio na slučaj. Slučaj ide na sud.

It will last a while.

To će potrajati.

Earlier, last year, you asked Apple to pay 13 billion in back taxes,

Ranije prošle godine, tražili ste od Epl-a da plati 13 milijardi poreza retroaktivno

and you have also investigated other companies,

i istraživali ste, takođe, i druge kompanije,

including European and Russian companies,

uključujući evropske i ruske kompanije

not only American companies, by far.

a ne samo američke, uopšte.

Yet the investigations against the American companies

Ipak, istraga protiv američkih kompanija

are the ones that have attracted the most attention

je ona koja je izazvala najviše pažnje,

and they have also attracted some accusations.

kao i neke optužbe.

You have been accused, essentially, of protectionism, of jealousy,

Optužili su vas, u suštini, za protektorizam, ljubomoru,

or using legislation to hit back at American companies

i korišćenje pravnih normi da bi se osvetili američkim kompanijjama

that have conquered European markets.

koje su osvojile evropsko tržište.

"The Economist" just this week on the front page writes,

Časopis „Ekonomist" je, upravo ove nedelje, na naslovnoj strani objavio:

"Vestager Versus The Valley."

„Vestager protiv Doline"

How do you react to that?

Kako reagujete na to?

MV: Well, first of all, I take it very seriously,

MV: Pa, pre svega, to smatram veoma ozbiljnom stvari,

because bias has no room in law enforcement.

jer nema mesta pristrasnosti u sprovođenju zakona.

We have to prove our cases with the evidence and the facts

Mi moramo da dokažemo naš slučaj sa dokazima i činjenicama

and the jurisprudence

i jurisprudencijom

in order also to present it to the courts.

da bismo to mogli da predstavimo na sudu.

The second thing is that Europe is open for business,

Druga stvar je: Evropa je otvorena za preduzeća,

but not for tax evasion.

ali ne i za izbegavanje poreza.

(Applause)

(Aplauz)

The thing is that we are changing,

Problem je u tome što se mi menjamo,

and for instance, when I ask my daughters --

i na primer, kada pitam svoje ćerke -

they use Google as well --

one takođe koriste Gugl -

"Why do you do that?"

„ Zašto to radite?"

They say, "Well, because it works. It's a very good product."

One mi kažu: „Pa, zato što to radi. to je veoma dobar proizvod."

They would never, ever, come up with the answer,

One mi nikad ne bi rekle:

"It's because it's a US product."

„Zato što je to američki proizvod."

It's just because it works.

Nego, jednostavno, zato što funkcioniše.

And that is of course how it should be.

I tako, naravno, i treba da bude.

But just the same, it is important that someone is looking after to say,

Ali, isto tako, važno je da neko pripazi i kaže:

"Well, we congratulate you

„Pa, čestitamo vam,

while you grow and grow and grow,

dok rastete, rastete i rastete,

but congratulation stops

ali čestitke prestaju

if we find that you're misusing your position

ako otkrijemo da zloupotrebljavate svoj položaj,

to harm competitors so that they cannot serve consumers."

da bi naštetili konkurentima tako da oni ne mogu da ponude usluge kupcima."

BG: It will be a fascinating case to follow.

BĐ: To će biti fascinantan slučaj za praćenje.

Thank you for coming to TED.

Hvala Vam što ste došli na TED.

MV: It was a pleasure. Thanks a lot.

MV: Bilo mi je zadovoljstvo. Hvala mnogo.

(Applause)

(Aplauz)