How I accidentally changed the way movies get made | Franklin Leonard

Prevodilac: Marija Ristic Kus Lektor: Ivana Korom

This weekend,

Ovog vikenda,

tens of millions of people in the United States

na desetine miliona ljudi u SAD

and tens of millions more around the world,

i na desetine miliona ljudi širom sveta,

in Columbus, Georgia, in Cardiff, Wales,

u Kolambusu, Džordžiji, u Kardifu, Velsu,

in Chongqing, China, in Chennai, India

u Čongkingu, Kini, u Čenajiju, Indiji

will leave their homes,

će izaći iz svojih domova,

they'll get in their cars or they'll take public transportation

ući u svoja kola ili javni prevoz

or they will carry themselves by foot,

ili će ići peške

and they'll step into a room

i ući će u prostoriju

and sit down next to someone they don't know

i sesti kraj nekog koga ne poznaju

or maybe someone they do,

ili možda, pak, poznaju,

and the lights will go down and they'll watch a movie.

i svetla će se ugasiti i oni će gledati film.

They'll watch movies about aliens or robots,

Gledaće filmove o vanzemaljcima ili robotima,

or robot aliens or regular people.

ili robotima vanzemaljcima ili običnim ljudima.

But they will all be movies about what it means to be human.

Svi ti filmovi će, zapravo, biti na istu temu - šta znači biti čovek.

Millions will feel awe or fear,

Milioni će osetiti oduševljenje ili strah,

millions will laugh and millions will cry.

milioni će se smejati, a milioni plakati.

And then the lights will come back on,

Svetla će se ponovo upaliti,

and they'll reemerge into the world they knew several hours prior.

a oni će se ponovo naći u svetu u kom su bili nekoliko sati ranije.

Milioni ljudi će videti taj svet malo drugačije,

And millions of people will look at the world

a little bit differently than they did when they went in.

nego kada su ušli.

Like going to temple or a mosque or a church,

Odlazak u bioskop je, kao i odlazak u hram ili džamiju ili crkvu

or any other religious institution,

ili bilo koju drugu religijsku instituciju,

movie-going is, in many ways, a sacred ritual.

na mnogo načina, sveti ritual.

Repeated week after week after week.

Koji se ponavlja iz nedelje u nedelju.

I'll be there this weekend,

Ja ću biti tamo ovog vikenda,

just like I was on most weekends between the years of 1996 and 1990,

kao što sam bio većinu vikenda između 1996. i 1990. godine,

at the multiplex, near the shopping mall

u multipleksu, blizu šoping centra,

about five miles from my childhood home in Columbus, Georgia.

na oko 8 kilometara od mog doma iz detinjstva, u Kolumbusu, Džordžiji.

The funny thing is that somewhere between then and now,

Ono što je stvarno zanimljivo je da sam u nekom trenutku od tada do danas,

I accidentally changed part of the conversation

sasvim slučajno promenio deo razgovora koji se vodi na temu

about which of those movies get made.

koji će se filmovi praviti.

So, the story actually begins in 2005, in an office high above Sunset Boulevard,

Priča počinje 2005. godine, u jednoj kancelariji visoko iznad Sanset bulevara,

where I was a junior executive

u kojoj sam radio kao mlađi izvršni producent

at Leonardo DiCaprio's production company Appian Way.

u produkcijskoj kući Appian Way, Leonarda Di Kaprija.

And for those of you who aren't familiar with how the film industry works,

A za vas koji niste upoznati kako filmska industrija funkcioniše,

it basically means that I was one of a few people behind the person

to zapravo znači da sam bio jedan od nekoliko ljudi koji rade

who produces the movie for the people behind and in front of the camera,

sa osobom koja se bavi produkcijom filmova za ljude iza i za ljude ispred kamere,

whose names you will better recognize than mine.

čija ćete imena pre prepoznati nego moje.

Essentially, you're an assistant movie producer who does the unglamorous work

U suštini, pomoćnik ste filmskog producenta koji obavlja

that goes into the creative aspect of producing a movie.

neglamurozni deo posla koji ide u kreativni aspekt produciranja filma.

You make lists of writers and directors and actors

Pravite liste pisaca, režisera i glumaca

koji bi mogli biti odgovarajući za filmove koji želite da budu snimljeni;

who might be right for movies that you want to will into existence;

you meet with many of them and their representatives,

srećete se sa mnogo njih i njihovih predstavnika,

hoping to curry favor for some future date.

u nadi da ćete izmoliti uslugu za neki datum u budućnosti.

And you read, a lot.

I čitate, mnogo.

You read novels that might become movies,

Čitate romane koji mogu postati filmovi,

you read comic books that might become movies,

čitate stripove koji mogu postati filmovi,

you read articles that might become movies,

čitate članke koji mogu postati filmovi,

you read scripts that might become movies.

čitate scenarija koja mogu postati filmovi.

And you read scripts from writers that might write the adaptations

I čitate scenarija pisaca koji bi mogli da napišu adaptacije

of the novels, of the comic books, of the articles,

tih romana, stripova, članaka,

and might rewrite the scripts that you're already working on.

kao i da ponovo napišu scenarija na kojima vi već radite.

All this in the hope of finding the next big thing

Sve ovo u nadi da ćete pronaći sledeću veliku stvar

or the next big writer who can deliver something

ili sledećeg velikog pisca koji može da napravi nešto

that can make you and your company the next big thing.

što bi vama i vašoj kompaniji stvorilo sledeću veliku stvar.

So in 2005, I was a development executive at Leonardo's production company.

Godine 2005. sam bio izvršni producent za razvoj u Leonardovoj produkcijskoj kući.

I got a phone call from the representative of a screenwriter

Pozvao me je predstavnik jednog scenariste

that began pretty much the way all of those conversations did:

i poziv je počeo manje-više kao i svi drugi razgovori te vrste:

"I've got Leo's next movie."

"Imam Leov sledeći film."

Now in this movie, that his client had written,

U ovom filmu, koji je njegov klijent napisao,

Leo would play an oil industry lobbyist

Leo bi glumio lobistu naftne industrije

whose girlfriend, a local meteorologist, threatens to leave him

čija devojka, lokalni meteorolog, preti da ga napusti,

because his work contributes to global warming.

jer njegov rad doprinosi globalnom zagrevanju.

And this is a situation that's been brought to a head

Ova situacija je posledica vesti

by the fact that there's a hurricane forming in the Atlantic

da se formira uragan u Atlantiku

that's threatening to do Maria-like damage from Maine to Myrtle Beach.

koji preti da nanese štetu poput Marije, od Mejna do Mirtl Biča.

Leo, very sad about this impending break up,

Leo, veoma tužan zbog raskida,

does a little more research about the hurricane

istražuje uragan detaljnije

and discovers that in its path across the Atlantic,

i otkriva da na njegovom putu preko Atlantika,

it will pass over a long-dormant, though now active volcano

uragan prelazi preko odavno uspavanog, mada sada aktivnog vulkana

that will spew toxic ash into its eye

koji će izbaciti toksični pepeo u njegov centar

that will presumably be whipped into some sort of chemical weapon

te će se on najverovatnije pretvoriti u neku vrstu hemijskog oružja

that will destroy the world.

koje će uništiti svet.

(Laughter)

(Smeh)

It was at that point that I asked him,

U tom trenutku sam ga pitao:

"So are you basically pitching me 'Leo versus the toxic superstorm

"Da li mi ti to nudiš: 'Leo protiv toksične superoluje

that will destroy humanity?'"

koja će uništiti ljudsku vrstu?'"

And he responded by saying,

A on je odgovorio:

"Well, when you say it like that, it sounds ridiculous."

"Pa, kad to tako sročiš zvuči smešno."

And I'm embarrassed to admit that I had the guy send me the script,

Sramota me je da priznam da sam mu tražio da mi pošalje scenario i da sam pročitao

and I read 30 pages before I was sure that it was as bad as I thought it was.

30 strana pre nego sam se uverio da je stvarno onoliko loš koliko sam i mislio.

Now, "Superstorm" is certainly an extreme example,

Sad, "Superoluja" je sasvim sigurno ekstremni primer,

but it's also not an unusual one.

ali, takođe, nije neobičan.

And unfortunately, most scripts aren't as easy to dismiss as that one.

Nažalost, većinu scenarija nije tako lako odbaciti.

For example, a comedy about a high school senior,

Na primer, komedija o maturantkinji gimnazije,

who, when faced with an unplanned pregnancy,

koja, suočena sa neplaniranom trudnoćom,

makes an unusual decision regarding her unborn child.

donosi neobičnu odluku u vezi sa svojim nerođenim detetom.

That's obviously "Juno."

To je očigledno "Džuno".

Two hundred and thirty million at the worldwide box office,

Ukupno je zaradio 230 miliona od prodaje karata,

four Oscar nominations, one win.

imao 4 nominacije za Oskara, dobio jednog.

How about a Mumbai teen who grew up in the slums

Šta kažete na tinejdžera iz Mumbaja koji je odrastao u barakama,

wants to become a contestant on the Indian version

koji hoće da se takmiči u indijskoj verziji programa

of "Who Wants To Be A Millionaire?"?

"Želite li da postanete milioner?"?

That's an easy one -- "Slumdog Millionaire."

Taj je lak - "Milioner iz blata".

Three hundred seventy-seven million worldwide,

Ukupno je zaradio 377 miliona od prodaje karata,

10 Oscar nominations and eight wins.

10 nominacija za Oskara, dobio 8.

A chimpanzee tells his story

Šimpanza priča svoju priču

of living with the legendary pop star Michael Jackson.

kako je živeti sa legendarnom pop zvezdom Majklom Džeksonom.

Anyone?

Neko? Bilo ko?

(Laughter)

(Smeh)

It's a trick question.

To je trik pitanje.

But it is a script called "Bubbles,"

To je scenario koji se zove "Babls",

that is going to be directed by Taika Waititi,

koji će režirati Taika Vaititi,

the director of "Thor: Ragnarok."

režiser filma "Tor: Ragnarok".

So, a large part of your job as a development executive

Dakle, veći deo posla izvršinog producenta za razvoj

is to separate the "Superstorms" from the "Slumdog Millionaires,"

je da izdvaja "Superoluje" od "Milionera iz blata",

and slightly more generally, the writers who write "Superstorm"

i još malo opširnije, pisce koji pišu "Superoluje"

from the writers who can write "Slumdog Millionaire."

od pisaca koji mogu da napišu "Milionera iz blata".

And the easiest way to do this, obviously, is to read all of the scripts,

A najlakši način da ovo uradite je, očigledno, da pročitate sva scenarija,

but that's, frankly, impossible.

ali je to, iskreno, nemoguće.

A good rule of thumb is that the Writers Guild of America

Praksa je pokazala da Udruženje pisaca Amerike

registers about 50,000 new pieces of material every year,

registruje oko 50.000 novih materijala svake godine,

and most of them are screenplays.

a najviše scenarija.

Of those, a reasonable estimate is about 5,000 of them

Razumna procena bi bila da oko 5.000 tih scenarija

make it through various filters, agencies, management companies,

uspe da prođe kroz razne filtere, agencije, upravne kompanije,

screenplay compositions and the like,

komponovanje scenarija i slično

and are read by someone at the production company

i pročita ih neko u nekoj produkcijskoj kući

or major studio level.

ili nekom velikom studiju.

And they're trying to decide whether they can become

Onda oni pokušavaju da odluče da li ta scenarija mogu da postanu

one of the 300-and-dropping movies that are released by the major studios

jedan od 300 i manje filmova koje objave veliki studiji

or their sub-brands each year.

ili njima pripadajući brendovi svake godine.

I've described it before

Već sam ranije opisao

as being a little bit like walking into a members-only bookstore

da je to kao da ulazite u knjižaru za koju je potrebno članstvo,

where the entire inventory is just organized haphazardly,

gde inventar nije organizovan, nego razbacan,

and every book has the same, nondescript cover.

a svaka knjiga ima istu bezličnu naslovnicu.

Your job is to enter that bookstore

Vaš posao je da uđete u tu knjižaru

and not come back until you've found the best and most profitable books there.

i ne izađete dok ne nađete najbolje i najprofitabilnije knjige koje ona ima.

It's anarchic and gleefully opaque.

Anarhično je i neprozirno.

And everyone has their method to address these problems.

Svi imaju svoj način borbe sa ovim problemima.

You know, most rely on the major agencies

Znate, većina se oslanja na velike agencije

and they just assume that if there's great talent in the world,

i misle da je, ako postoji neko ko je zaista talentovan,

they've already found their way to the agencies,

ta osoba uspela da pronađe put do ovih agencija,

regardless of the structural barriers that actually exist

zanemarujući strukturalne barijere koje postoje kako bi se

to get into the agencies in the first place.

uopšte moglo doći do tih agencija.

Others also constantly compare notes among themselves

Drugi, pak, stalno upoređuju beleške među sobom

about what they've read and what's good,

o tome šta su pročitali i šta je dobro

and they just hope that their cohort group is the best, most wired

i nadaju se da je njihova grupa prijatelja najbolja i najbolje povezana

and has the best taste in town.

i da ima najbolji ukus u čitavom gradu.

And others try to read everything, but that's, again, impossible.

Dok drugi, pak, pokušavaju da pročitaju sve, što je, opet, nemoguće.

If you're reading 500 screenplays in a year,

Ako pročitaš 500 scenarija godišnje,

you are reading a lot.

mnogo čitaš.

And it's still only a small percentage of what's out there.

A to je opet samo mali procenat svega što je objavljeno.

Fundamentally, it's triage.

U osnovi, to je trijaža.

And when you're in triage, you tend to default to conventional wisdom

A kad primenjujete trijažu, uglavnom se držite ustaljenih pravila

about what works and what doesn't.

o tome šta funkcioniše, a šta ne.

That a comedy about a young woman dealing with reproductive reality

Da komedija o mladoj ženi koja se bori sa realnošću reprodukcije

can't sell.

neće biti dobro prodata.

That the story of an Indian teenager isn't viable in the domestic marketplace

Da priča o indijskom tinejdžeru neće biti isplativa na domaćem tržištu,

or anywhere else in the world outside of India.

niti bilo kom drugom u svetu, osim tržišta u Indiji.

That the only source of viable movies is a very narrow groups of writers

Da je jedini izvor isplativih filmova jedna veoma mala grupa pisaca

who have already found their way to living and working in Hollywood,

koji su već našli način da žive i rade u Holivudu,

who already have the best representation in the business,

koji već imaju najbolje predstavnike u poslu

and are writing a very narrow band of stories.

i koji pišu samo jedan žanr priča.

And I'm somewhat embarrassed to admit, that that's where I found myself in 2005.

Mene je pomalo sramota da priznam da sam se u tome i ja nalazio 2005 godine.

Sitting in that office above Sunset Boulevard,

Sedeći u toj kancelariji iznad Sanset bulevara,

staring down that metaphorical anonymized bookstore,

zureći ka toj metaforičnoj, anonimnoj knižari,

and having read nothing but bad scripts for months.

a da nisam pročitao nijedan dobar scenario mesecima.

And I took this to mean one of two things:

I zaključio sam da to znači da:

either A: I was not very good at my job,

ili ja nisam dobro radio svoj posao,

which was, ostensibly, finding good scripts,

koji je, makar prividno, bio pronalaženje dobrih scenarija,

or B: reading bad scripts was the job.

ili je čitanje loših scenarija bio moj posao.

U tom slučaju, nedeljni pozivi moje majke

In which case, my mother's weekly phone calls,

kada me pita da li mi je prijemni za Pravni fakultet još uvek važeći

asking me if my law school entrance exam scores were still valid

su verovatno bili nešto na šta je trebalo da obratim više pažnje.

was something I should probably pay more attention to.

What I also knew

Ono što sam takođe znao

was that I was about to go on vacation for two weeks,

je da je trebalo da idem na dvonedeljni odmor,

and as bad as reading bad scripts is when it is your job,

a ma koliko da je čitanje loših scenarija naporno kada si na poslu,

it's even more painful on vacation.

još je napornije kada si na odmoru.

So I had to do something.

Te sam morao nešto da učinim.

So late one night at my office, I made a list

Tako sam, jedne noći u mojoj kancelariji, napravio listu

of everyone that I had had breakfast, lunch, dinner or drinks with

svih onih sa kojima sa doručkovao, ručao, večerao ili išao na piće,

that had jobs similar to mine, and I sent them an anonymous email.

a koji su imali posao sličan mom i poslao sam im anonimni mejl.

And I made a very simple request.

A imao sam veoma jednostavan zahtev.

Send me a list of up to 10 of your favorite screenplays

Pošalji mi listu od najviše 10 tvojih omiljenih scenarija

koji ispunjavaju ova tri kriterijuma.

that meet three criteria.

One: you love the screenplay,

Prvi: scenario ti se dopada,

two: the filmed version of that screenplay will not be in theaters

drugi: snimljena verzija tog scenarija neće biti prikazana u bioskopima

by the end of that calendar year,

do kraja te kalendarske godine,

and three: you found out about the screenplay this year.

i treći: scenario je otkriven ove godine.

This was not an appeal for the scripts that would be the next great blockbuster,

Ovo nije bio zahtev za scenarija koja bi postala sledeći veliki blokbaster,

not an appeal for the scripts that will win the Academy Award,

nije bio zahtev za scenarija koja bi dobila Oskara,

they didn't need to be scripts that their bosses loved

nisu morala da budu scenarija koja su se dopala njihovim šefovima

or that their studio wanted to make.

ili koja je njihov studio želeo da snimi.

It was very simply an opportunity for people to speak their minds

To je samo bila prilika da iskažu svoje mišljenje

about what they loved,

o onome što im se dopalo,

which, in this world, is increasingly rare.

što je, u tom svetu, sve ređe.

Now, almost all of the 75 people I emailed anonymously responded.

Skoro svih 75 ljudi kojima sam poslao mejl anonimno je odgovorilo.

A onda je još 20 drugih ljudi poslalo mejl na taj anonimni mejl,

And then two dozen other people actually emailed to participate

to this anonymous email address,

sa željom da učestvuje,

but I confirmed that they did in fact have the jobs they claimed to have.

a ja sam se uverio da oni zaista rade to što trvde da rade.

And I then compiled the votes into a spreadsheet,

Potom sam organizovao glasove u tabelu,

ran a pivot table, output it to PowerPoint,

izradio pivot tabelu, stavio je u prezentaciju,

and the night before I left for vacation,

i veče pre nego što sam otišao na odmor,

I slapped a quasi subversive name on it

stavio neko kvazi subverzivno ime na nju

and emailed it back from that anonymous email address

i poslao je sa anonimne mejl adrese

to everyone who voted.

svima koji su glasali.

The Black List.

Crna lista.

A tribute to those who lost their careers during the anti-communist hysteria

Počast svima koji su izgubili karijere tokom antikomunističke histerije

of the 1940s and 50s,

1940-ih i '50-ih godina

and a conscious inversion of the notion

i svesno izvrtanje ideje

that black somehow had a negative connotation.

da je crno nekako imalo negativnu konotaciju.

After arriving in Mexico, I pulled out a chair by the pool,

Nakon što sam stigao u Meksiko, seo sam u stolicu kraj bazena,

started reading these scripts and found, to my shock and joy,

počeo da čitam ova scenarija i otkrio, na moje iznenađenje i radost,

that most of them were actually quite good.

da je većina njih zapravo bila veoma dobra.

Mission accomplished.

Misija ostvarena.

What I didn't and couldn't have expected

Ono što se potom dogodilo

was what happened next.

nikako nisam očekivao.

About a week into my time on vacation,

Nakon, otprilike, nedelju dana odmora,

I stopped by the hotel's business center to check my email.

svratio sam do biznis centra u hotelu da pregledam svoje mejlove.

This was a pre-iPhone world, after all.

To je bilo u vreme pre iPhone-a.

And found that this list that I had created anonymously

Otkrio sam da je ona lista koju sam napravio, anonimno,

had been forwarded back to me several dozen times,

upućena meni, na moju ličnu mejl adresu,

at my personal email address.

nekoliko desetina puta.

Everyone was sharing this list of scripts that everyone had said that they loved,

Svi su delili tu listu scenarija koji su se dopali drugima,

reading them and then loving them themselves.

čitali ih, a potom ih i sami zavoleli.

And my first reaction, that I can't actually say here,

Moja prva reakcija, koju ne mogu ovde da izgovorim,

but will describe it as fear,

ali ću je opisati kao strah,

the idea of surveying people about their scripts

je da ideja o ispitivanju ljudi o njihovim scenarijima

was certainly not a novel or a genius one.

definitivno nije bila nova ili genijalna.

Surely, there was some unwritten Hollywood rule of omertà

Naravno, postojalo je neko nepisano holivudsko pravilo da se o tome ćuti

that had guided people away from doing that before

koje je sprečavalo ljude da to učine ranije,

that I was simply too naive to understand, it being so early in my career.

koje sam ja samo bio previše naivan da bih razumeo, jer sam bio na početku karijere.

I was sure I was going to get fired,

Bio sam siguran da ću biti otpušten,

and so I decided that day that A: I would never tell anybody

te sam tog dana odlučio da pod A: nikada nikome neću reći

that I had done this,

da sam ovo ja uradio,

and B: I would never do it again.

i pod B: da neću ovo ponovo uraditi.

Then, six months later, something even more bizarre happened.

Onda se, 6 meseci kasnije, desilo nešto još bizarnije.

I was in my office, on Sunset,

Bio sam u mojoj kancelariji, na Sansetu,

and got a phone call from another writer's agent.

i primio sam poziv agenta jednog drugog pisca.

The call began very similarly to the call about "Superstorm":

Poziv je počeo veoma slično onom o "Superoluji":

"I've got Leo's next movie."

"Imam Leov sledeći film."

Now, that's not the interesting part.

To nije deo koji je zanimljiv.

The interesting part was the way the call ended.

Zanimljivo je bilo kako se taj poziv završio.

Because this agent then told me, and I quote,

Jer mi je taj agent potom rekao, citiram:

"Don't tell anybody, but I have it on really good authority

"Nemoj nikome da kažeš, ali znam iz prve ruke

this is going to be the number one script on next year's Black List."

da će ovo biti scenario Broj jedan na Crnoj listi sledeće godine."

(Laughter)

(Smeh)

Yeah.

Da.

Suffice it to say, I was dumbfounded.

Malo je reći da sam bio zapanjen.

Here was an agent, using the Black List, this thing that I had made anonymously

Evo ga agent koji, koristeći Crnu listu, ono što sam ja napravio anonimno

i odlučio da ne to ne uradim nikad više,

and decided to never make again,

to sell his client to me.

pokušava da mi "proda" svog klijenta.

To suggest that the script had merit,

Nagovestiti da scenario ima vrednost

based solely on the possibility of being included on a list of beloved screenplays.

samo zato što bi mogao biti na listi omiljenih scenarija.

After the call ended, I sat in my office, sort of staring out the window,

Nakon tog poziva, sedeo sam u kancelariji, zureći kroz prozor,

alternating between shock and general giddiness.

dok su se u meni smenjivali osećaj šoka i vrtoglavice.

And then I realized that this thing that I had created

A potom sam shvatio da je ovo što sam napravio

had a lot more value

imalo mnogo veću vrednost

than just me finding good screenplays to read over the holidays.

od toga da meni pronađe dobra scenarija za čitanje na odmoru.

And so I did it again the next year --

I tako sam ga ponovio sledeće godine,

and the "LA Times" had outed me as the person who had created it --

a "LA Tajms" je otkrio da sam ja taj koji je to napravio,

and the year after that,

i godine nakon te,

and the year after that -- I've done it every year since 2005.

i godine nakon te, napravio sam je svake godine od 2005.

And the results have been fascinating,

Rezultati su bili zapanjujući,

because, unapologetic lying aside, this agent was exactly right.

jer, ako ostavimo laganje bez pardona po strani, onaj agent je zapravo bio u pravu.

This list was evidence, to many people, of a script's value,

Ova lista je bila dokaz mnogima o vrednosti nekog scenarija,

and that a great script had greater value

a da sjajan scenario ima veću vrednost

that, I think, a lot of people had previously anticipated.

nego što je, ja mislim, mnogo ljudi prethodno očekivalo.

Very quickly, the writers whose scripts were on that list

Ubrzo su pisci, čija su scenarija bila na toj listi,

started getting jobs,

počeli da dobijaju poslove,

those scripts started getting made,

ta scenarija su počela da se snimaju,

and the scripts that got made

a scenarija koja su bila snimljena

were often the ones that violated the assumptions

su najčešće bila ona koja su kršila pretpostavke

about what worked and what didn't.

o tome šta se prodavalo, a šta ne.

They were scripts like "Juno" and "Little Miss Sunshine"

To su bila scenarija kao "Džuno" i "Mala mis sanšajn"

and "The Queen" and "The King's Speech"

i "Kraljica" i "Kraljev govor"

and "Spotlight."

i "Pod lupom"

And yes, "Slumdog Millionaire."

I da, "Milioner iz blata".

Čak i film o šimpanzi Majkla Džeksona koji tek treba da izađe.

And even an upcoming movie about Michael Jackson's chimpanzee.

Now, I think it's really important that I pause here for a second

Mislim da je veoma važno da se zaustavim ovde za trenutak

and say that I can't take credit for the success of any of those movies.

i kažem da ja nisam zaslužan za uspeh bilo kog od ovih filmova.

I didn't write them, I didn't direct them, I didn't produce them, I didn't gaff them,

Nisam ih napisao, nisam ih režirao, nisam ih producirao, nisam radio osvetljenje

I didn't make food and craft service --

nisam spremao, ni posluživao hranu,

we all know how important that is.

a svi znamo koliko je to važno.

The credit for those movies, the credit for that success,

Zasluga za te filmove, zasluga za njihov uspeh,

goes to the people who made the films.

ide ljudima koji su ih napravili.

What I did was change the way people looked at them.

Ono što jesam uradio, promenio sam način na koji su ih ljudi videli.

Accidentally, I asked if the conventional wisdom was correct.

Sasvim slučajno, pitao sam da li ustaljena pravila uvek treba primeniti.

And certainly, there are movies on that list that would have gotten made

Naravno da je bilo filmova na toj listi koji bi bili snimljeni

i bez Crne liste,

without the Black List,

ali je bilo i mnogo onih koji sasvim sigurno ne bi.

but there are many that definitely would not have.

And at a minimum, we've catalyzed a lot of them into production,

U najmanju ruku, ubrzali smo produkciju mnogih od njih,

and I think that's worth noting.

a ja mislim da je to vredno pomena.

There have been about 1,000 screenplays on the Black List

Oko 1.000 scenarija se našlo na Crnoj listi

since its inception in 2005.

od njenog začetka 2005.

About 325 have been produced.

Oko 325 je snimljeno.

They've been nominated for 300 Academy Awards,

Nominovani su za 300 Oskara,

they've won 50.

dobili su ih 50.

Four of the last nine Best Pictures have gone to scripts from the Black List,

Četiri od poslednjih 9 Oskara za Najbolji film

dobila su scenarija sa Crne liste,

and 10 of the last 20 screenplay Oscars have gone to scripts from the Black List.

a 10 od poslednjih 20 Oskara za scenarija su dodeljeni scenarijima sa Crne liste.

All told, they've made about 25 billion dollars

Sve u svemu, zaradili su oko 25 milijardi dolara

in worldwide box office,

u bioskopima širom sveta,

which means that hundreds of millions of people

što znači da je stotine miliona ljudi

have seen these films when they leave their homes,

videlo ove filmove, kada iz svojih domova dođu

and sit next to someone they don't know and the lights go down.

i sednu kraj nekog koga ne poznaju, a svetla se ugase.

And that's to say nothing of post-theatrical environments

I to da ni ne spomenem sve ono što dolazi posle bioskopa,

like DVD, streaming and, let's be honest, illegal downloads.

kao npr. DVD, gledanje filmova online i hajde da budemo iskreni, piraterija.

Five years ago today, October 15,

Pre pet godina na današnji datum, 15. oktobar,

my business partner and I doubled down on this notion

moj poslovni partner i ja smo se još više fokusirali na ovu ideju

that screenwriting talent was not where we expected to find it,

da talentovani scenaristi nisu bili tamo gde smo mi očekivali da ih nađemo,

and we launched a website that would allow anybody on earth

te smo napravili veb sajt koji bi omogućio bilo kome na planeti,

who had written an English-language screenplay

ko ima scenario na engleskom jeziku,

to upload their script, have it evaluated,

da otpremi svoj scenario, da isti bude procenjen

and make it available to thousands of film-industry professionals.

i dostupan hiljadama profesionalaca iz filmske industrije.

Sa zadovoljstvom mogu da kažem da smo, za pet godina koliko postoji,

And I'm pleased to say, in the five years since its launch,

we've largely proved that thesis.

uveliko uspeli da dokažemo poentu.

Hundreds of writers from across the world have found representation,

Na stotine pisaca širom planete je uspelo da nađe agenta,

have had their work optioned or sold.

da dobije predugovor ili proda scenario.

Seven have even seen their films made in the last three years,

Njih 7 je čak videlo snimanje svojih filmova u poslednje 3 godine,

including the film "Nightingale,"

uključujući i film "Slavuj",

the story of a war veteran's psychological decline,

priču o psihološkom posustanku jednog ratnog veterana,

in which David Oyelowo's face is the only one on screen

u kom je lice Dejvida Ojelova jedino na ekranu

for the film's 90-minute duration.

tokom svih 90 minuta koliko film traje.

It was nominated for a Golden Globe and two Emmy Awards.

Nominovan je za Zlatni Globus i dve Emi nagrade.

It's also kind of cool that more than a dozen writers

Takođe je nekako kul što je više od desetine autora

who were discovered on the website

koji su bili otkriveni na sajtu,

have ended up on this end-of-year annual list,

završilo na ovogodišnjoj Listi,

including two of the last three number one writers.

uključujući i dva od poslednja tri najbolja pisca.

Simply put, the conventional wisdom about screenwriting merit --

Jednostavno rečeno, ustaljena pravila o dobrim scenarijima,

where it was and where it could be found,

gde su bili i gde mogu biti nađeni,

was wrong.

bila su pogrešna.

And this is notable, because as I mentioned before,

Ovo se može primetiti jer, kao što sam rekao ranije,

in the triage of finding movies to make and making them,

tokom trijaže pronalaženja filmova i snimanja istih,

there's a lot of relying on conventional wisdom.

mnogo toga se oslanja na ustaljena pravila.

And that conventional wisdom,

A ta ustaljena pravila,

maybe, just maybe,

možda, samo možda,

might be wrong to even greater consequence.

mogu biti pogrešna sa velikim posledicama.

Films about black people don't sell overseas.

Filmovi o crncima se ne prodaju dobro sa druge strane okeana.

Akcioni filmovi sa glavnom ženskom ulogom ne idu dobro,

Female-driven action movies don't work,

because women will see themselves in men, but men won't see themselves in women.

jer žene sebe vide u muškarcima, ali muškarci sebe ne vide u ženama.

That no one wants to see movies about women over 40.

Da niko ne želi da gleda film o ženi koja ima više od 40 godina.

That our onscreen heroes have to conform to a very narrow idea about beauty

Da naši heroji na ekranu moraju da potpadnu pod veoma usku ideju o lepoti

that we consider conventional.

koju mi smatramo konvencionalnom.

What does that mean when those images are projected 30 feet high

Šta to znači kada su sve te slike projektovane na 10 metara

and the lights go down,

i svetla se ugase,

for a kid that looks like me in Columbus, Georgia?

za dete koje liči na mene u Kolambusu, Džordžiji?

Or a Muslim girl in Cardiff, Wales?

Ili za muslimansku devojčicu u Kardifu, Velsu?

Or a gay kid in Chennai?

Ili gej dete u Čenaju?

What does it mean for how we see ourselves

Šta to znači za to kako mi vidimo sebe

and how we see the world and for how the world sees us?

i kako vidimo svet i to kako svet vidi nas?

We live in very strange times.

Živimo u veoma čudnom vremenu.

And I think for the most part, we all live in a state of constant triage.

I mislim da uglavnom, svi mi živimo u stanju konstantne trijaže.

There's just too much information,

Prosto je previše informacija,

too much stuff to contend with.

previše toga s čim se treba takmičiti.

And so as a rule, we tend to default to conventional wisdom.

Te tako po pravilu, imamo tendenciju da automatski koristimo ustaljena pravila.

And I think it's important that we ask ourselves, constantly,

I smatram da je važno da sami sebe stalno pitamo,

how much of that conventional wisdom is all convention and no wisdom?

koliko je od tih ustaljenih pravila sve ustaljeno, ali bez logike?

And at what cost?

I po kojoj ceni?

Thank you.

Hvala vam.

(Applause)

(Aplauz)