Why tech needs the humanities | Eric Berridge

Prevoditelj: Ivana Varga Recezent: Sanda L

You've all been in a bar, right?

Svi ste jednom bili u kafiću, je l' da?

(Laughter)

(Smijeh)

But have you ever gone to a bar

No, jeste li ikad otišli u kafić

and come out with a $200 million business?

i izašli s ugovorenim poslom vrijednim 200 milijuna dolara?

That's what happened to us about 10 years ago.

To se dogodilo nama prije 10 godina.

We'd had a terrible day.

Imali smo grozan dan.

We had this huge client that was killing us.

Jedan nas je vrlo važan klijent mučio.

We're a software consulting firm,

Mi smo tvrtka za softverska rješenja

and we couldn't find a very specific programming skill

i nismo mogli naći vrlo specifičnu programsku vještinu

to help this client deploy a cutting-edge cloud system.

te pomoći klijentu pokrenuti najsuvremenije rješenje u oblaku.

We have a bunch of engineers,

Imamo hrpu inženjera,

but none of them could please this client.

ali nijedan nije zadovoljio potrebe klijenta.

And we were about to be fired.

Bili smo pred otkazom ugovora.

So we go out to the bar,

Pa smo otišli u kafić,

and we're hanging out with our bartender friend Jeff,

tamo smo se družili s našim prijateljem šankerom Jeffom,

and he's doing what all good bartenders do:

a on je učinio što i svaki dobar šanker:

he's commiserating with us, making us feel better,

suosjećao s nama, tješio nas,

relating to our pain,

dijelio našu bol,

saying, "Hey, these guys are overblowing it.

govorio: "Ma, ti tipovi pretjeruju.

Don't worry about it."

Ne brinite se toliko."

And finally, he deadpans us and says,

Na kraju nas on bezizražajno pogleda i kaže:

"Why don't you send me in there?

"Zašto mene niste tamo poslali?

I can figure it out."

Ja to mogu dokučiti."

So the next morning, we're hanging out in our team meeting,

Tako da, dok smo sljedeće jutro sjedili na timskom sastanku,

and we're all a little hazy ...

svi pomalo mamurni...

(Laughter)

(Smijeh)

and I half-jokingly throw it out there.

napola u šali bacio sam ideju.

I say, "Hey, I mean, we're about to be fired."

Kažem im: "Hej, mislim, pred otkazom smo."

So I say,

Tako da sam rekao:

"Why don't we send in Jeff, the bartender?"

"Zašto im ne pošaljemo šankera Jeffa?"

(Laughter)

(Smijeh)

And there's some silence, some quizzical looks.

Uslijedio je tajac, nekoliko podignutih obrva.

Finally, my chief of staff says, "That is a great idea."

Konačno, moj šef osoblja kaže: "To je odlična ideja."

(Laughter)

(Smijeh)

"Jeff is wicked smart. He's brilliant.

"Jeff je opako pametan. Briljantan je.

He'll figure it out.

Snaći će se on.

Let's send him in there."

Poslat ćemo ga klijentu."

Now, Jeff was not a programmer.

Dakle, Jeff nije programer.

In fact, he had dropped out of Penn as a philosophy major.

Zapravo, on je propali student filozofije sa sveučilišta Penn.

But he was brilliant,

No, bio je briljantan,

and he could go deep on topics,

može ući duboko u temu,

and we were about to be fired.

a mi smo bili pred otkazom ugovora.

So we sent him in.

Pa smo ga poslali tamo.

After a couple days of suspense,

Nakon par dana neizvjesnosti,

Jeff was still there.

Jeff je još bio tamo.

They hadn't sent him home.

Nisu ga poslali kući.

I couldn't believe it.

Nisam mogao vjerovati.

What was he doing?

Što je radio?

Here's what I learned.

Evo što sam saznao.

He had completely disarmed their fixation on the programming skill.

On je potpuno razoružao njihovu fiksaciju na programiranje.

And he had changed the conversation,

Promijenio je razgovor,

even changing what we were building.

čak je promijenio ono što smo gradili.

The conversation was now about what we were going to build and why.

Razgovor se sada vodio o tome što ćemo izgraditi i zašto.

And yes, Jeff figured out how to program the solution,

I da, Jeff je shvatio kako programirati rješenje,

and the client became one of our best references.

a klijent je postao jedna od naših najboljih preporuka.

Back then, we were 200 people,

Tada smo u tvrtci imali 200 ljudi,

and half of our company was made up of computer science majors or engineers,

pola tvrtke sastojalo se od studenata informatike ili inženjera,

but our experience with Jeff left us wondering:

no, zbog tog događaja s Jeffom razmišljali smo:

Could we repeat this through our business?

Bismo li mogli ponoviti to kroz daljnje poslovanje?

So we changed the way we recruited and trained.

Tako da smo promijenili način na koji smo zapošljavali i obučavali.

And while we still sought after computer engineers and computer science majors,

Iako smo i dalje tražili inženjere računarstva i informatičare,

we sprinkled in artists, musicians, writers ...

umiješali smo među njih umjetnike, glazbenike i pisce.

and Jeff's story started to multiply itself throughout our company.

Jeffova priča počela se širiti diljem tvrtke.

Our chief technology officer is an English major,

Naš tehnički direktor završio je studij engleskog jezika,

a radio je kao dostavljač na biciklu na Manhattanu.

and he was a bike messenger in Manhattan.

And today, we're a thousand people,

Danas se tvrtka sastoji od 1000 ljudi,

yet still less than a hundred have degrees in computer science or engineering.

no, manje od stotinu ima diplome u informatici ili inženjerstvu.

And yes, we're still a computer consulting firm.

I da, još uvijek smo tvrtka za programska rješenja.

We're the number one player in our market.

Glavni smo igrač na svojem tržištu.

Radimo s najbrže rastućim softverskim paketom

We work with the fastest-growing software package

to ever reach 10 billion dollars in annual sales.

koji je ikad dosegao 10 milijardi dolara u godišnjoj prodaji.

So it's working.

Dakle, funkcionira.

Meanwhile, the push for STEM-based education in this country --

No, ustrajavanje na obrazovanju u STEM znanostima u ovoj zemlji...

science, technology, engineering, mathematics --

prirodoslovlju, tehnologiji, inženjerstvu i matematici...

is fierce.

žestoko je.

It's in all of our faces.

Odasvud iskaču pred nas.

And this is a colossal mistake.

A to je katastrofalna greška.

Since 2009, STEM majors in the United States

Od 2009., broj STEM studenata u SAD-u

have increased by 43 percent,

porastao je za 43%,

dok je humanistika ostala na istom.

while the humanities have stayed flat.

Our past president

Naš bivši predsjednik

odvojio je preko milijardu dolara za obrazovanje u STEM-u

dedicated over a billion dollars towards STEM education

at the expense of other subjects,

i to nauštrb drugih studija,

and our current president

a naš trenutni predsjednik

recently redirected 200 million dollars of Department of Education funding

nedavno je preusmjerio 200 milijuna dolara iz proračuna Ministarstva obrazovanja

into computer science.

u informatiku.

And CEOs are continually complaining about an engineering-starved workforce.

A izvršni se direktori neprestano žale o nedostatku inženjera za posao.

These campaigns,

Ove kampanje,

coupled with the undeniable success of the tech economy --

zajedno s neporecivim uspjehom u tehnološkom gospodarstvu,

I mean, let's face it,

mislim, moramo priznati da

seven out of the 10 most valuable companies in the world by market cap

sedam od deset najbogatijih tvrtki na svijetu po udjelu tržišta,

are technology firms --

tehnološke su tvrtke.

these things create an assumption

Takve stvari stvaraju pretpostavku

that the path of our future workforce will be dominated by STEM.

da će u našoj budućoj radnoj snazi dominirati STEM.

I get it.

Shvaćam.

On paper, it makes sense.

Na papiru ima smisla.

It's tempting.

Primamljivo je.

But it's totally overblown.

No, potpuno pretjerano.

It's like, the entire soccer team chases the ball into the corner,

Kao da cijeli nogometni tim juri za loptom u kutu,

because that's where the ball is.

jer se tamo lopta nalazi.

We shouldn't overvalue STEM.

Ne bismo trebali precjenjivati STEM.

We shouldn't value the sciences any more than we value the humanities.

Ne bismo trebali cijeniti znanosti ništa više nego humanistiku.

And there are a couple of reasons.

Postoji nekoliko razloga.

Number one, today's technologies are incredibly intuitive.

Kao prvo, današnje tehnologije iznimno su intuitivne.

The reason we've been able to recruit from all disciplines

Razlog zašto smo mogli zaposliti ljude iz svih disciplina

and swivel into specialized skills

i okrenuti se specijaliziranim vještinama,

is because modern systems can be manipulated without writing code.

je zato što se suvremenim sustavima može upravljati bez pisanja koda.

They're like LEGO: easy to put together, easy to learn, even easy to program,

Poput legića su - lako se slažu zajedno, lako uče, čak ih je lako i programirati,

given the vast amounts of information that are available for learning.

s obzirom na goleme količine informacija dostupnih za učenje.

Yes, our workforce needs specialized skill,

Da, našoj radnoj snazi trebaju specijalizirane vještine,

but that skill requires a far less rigorous and formalized education

no, te vještine zahtijevaju dosta manje strogog i formalnog obrazovanja

than it did in the past.

nego u prošlosti.

Number two, the skills that are imperative and differentiated

Kao drugo, vještine koje su vodeće i diferencirane

in a world with intuitive technology

u svijetu intuitivne tehnologije

are the skills that help us to work together as humans,

su vještine koje nam pomažu da radimo zajedno kao ljudi,

where the hard work is envisioning the end product

gdje je težak posao zamisliti konačan proizvod

and its usefulness,

i njegovu korisnost,

which requires real-world experience and judgment and historical context.

koja zahtijeva iskustvo, prosudbu i povijesni kontekst iz stvarnog svijeta.

What Jeff's story taught us

Ono što nas je Jeffova priča naučila

is that the customer was focused on the wrong thing.

je da se klijent fokusirao na krivu stvar.

It's the classic case:

To je klasični slučaj:

the technologist struggling to communicate with the business and the end user,

informatičar se muči komunicirati s poslovnim i krajnjim korisnikom,

and the business failing to articulate their needs.

a poslovanje ne uspijeva izraziti svoje potrebe.

Vidim to svakog dana.

I see it every day.

We are scratching the surface

Tek smo zagrebali površinu

in our ability as humans to communicate and invent together,

u našim zajedničkim sposobnostima komunikacije i izuma.

and while the sciences teach us how to build things,

Dok nas znanosti uče kako graditi stvari,

it's the humanities that teach us what to build and why to build them.

humanistika je ta koja nas uči što i zašto graditi.

And they're equally as important,

Podjednako su važni

and they're just as hard.

i podjednako teški.

It irks me ...

Smeta me

when I hear people treat the humanities as a lesser path,

kad čujem ljude da govore o humanistici kao o lošijem putu,

lakšem putu.

as the easier path.

Come on!

Ma dajte!

The humanities give us the context of our world.

Humanistika je dala kontekst našem svijetu.

They teach us how to think critically.

Uči nas kako kritički razmišljati.

Svrhovno je nestrukturirana,

They are purposely unstructured,

while the sciences are purposely structured.

dok su znanosti svrhovno strukturirane.

They teach us to persuade, they give us our language,

Uči nas kako uvjeravati. Dale su nam jezik

which we use to convert our emotions to thought and action.

koji koristimo da bismo svoje osjećaje pretvorili su misao i djelovanje.

And they need to be on equal footing with the sciences.

I ona mora biti na istoj razini sa znanostima.

And yes, you can hire a bunch of artists

I da, možete unajmiti hrpu umjetnika

and build a tech company

i osnovati tehnološku tvrtku

and have an incredible outcome.

te imati nevjerojatne rezultate.

Now, I'm not here today to tell you that STEM's bad.

No, ja nisam danas ovdje da vam govorim kako je STEM loš.

I'm not here today to tell you that girls shouldn't code.

Nisam ovdje danas da vam kažem kako cure ne bi trebale kodirati.

(Smijeh)

(Laughter)

Please.

Molim vas.

And that next bridge I drive over

A taj sljedeći most koji ću prijeći

or that next elevator we all jump into --

ili to sljedeće dizalo u koje ćemo svi uskočiti,

let's make sure there's an engineer behind it.

potrudimo se da postoji inženjer iza njih.

(Laughter)

(Smijeh)

But to fall into this paranoia

No, upasti u tu paranoju

that our future jobs will be dominated by STEM,

da će našim budućim poslovima dominirati STEM,

that's just folly.

to je jednostavno glupost.

If you have friends or kids or relatives or grandchildren

Ako imate prijatelje, djecu, rođake, unuke,

or nieces or nephews ...

nećakinje ili nećake...

encourage them to be whatever they want to be.

ohrabrite ih da budu što god žele biti.

(Pljesak)

(Applause)

The jobs will be there.

Poslova će biti.

Those tech CEOs

Ti tehnološki izvršni direktori,

that are clamoring for STEM grads,

koji galame za studentima STEM-a,

you know what they're hiring for?

znate li za koga zapošljavaju?

Google, Apple, Facebook.

Za Google, Apple, Facebook.

Sixty-five percent of their open job opportunities

65% njihovih oglasa za posao

are non-technical:

nisu tehnološki:

marketers, designers, project managers, program managers,

marketing, dizajn, projektni ili programni menadžment,

product managers, lawyers, HR specialists,

menadžment proizvoda, odvjetnici, stručnjaci za ljudske resurse,

treneri, prodavači, kupci i tako dalje.

trainers, coaches, sellers, buyers, on and on.

These are the jobs they're hiring for.

To su poslovi za koje oni zapošljavaju.

And if there's one thing that our future workforce needs --

I ako postoji jedna stvar koju naša buduća radna snaga treba,

mislim da se svi možemo složiti oko toga,

and I think we can all agree on this --

it's diversity.

je raznolikost.

But that diversity shouldn't end with gender or race.

No, ta raznolikost se ne bi trebala svoditi samo na spol ili rasu.

We need a diversity of backgrounds

Trebamo raznolikost obrazovanja

and skills,

i vještina,

with introverts and extroverts

s introvertima i ekstrovertima,

and leaders and followers.

vođama i sljedbenicima.

That is our future workforce.

To je naša buduća radna snaga.

And the fact that the technology is getting easier and more accessible

Činjenica da tehnologija postaje sve lakša i pristupačnija,

frees that workforce up

daje toj radnoj snazi slobodu

to study whatever they damn well please.

da studira što god poželi.

Thank you.

Hvala vam.

(Applause)

(Pljesak)