Networking for the networking averse - Lisa Green Chau

不善交际的人如何建立人脉关系——Lisa Green Chau

Transcriber: Andrea McDonough Reviewer: Bedirhan Cinar

翻译人员: Jing Peng 校对人员: Wei Zeng

It's that time again.

又到了那一时刻：

You need another internship

你需要得到另一个实习机会

to bolster your college applications.

为你的大学申请“添彩” 。

Last year you worked at a local art museum,

去年你在一个当地的艺术博物馆里，

helping organize their collection

帮助他们整理藏品，

and giving tours to visitors.

并为来访者引导、讲解。

This year, it's going to be much more difficult.

今年看来难度大了许多：

You want to work on an organic farm

你想横跨美国，到加利福尼亚州的

across the country in California.

有机农场工作。

That's your real passion.

那才是你真正的热情所在。

Unfortunately, your friends' list of contacts

不幸的是，在所有你认识的人当中

doesn't include organic farmers.

没有一个是有机农场主，

The same for your parents' group of friends.

包括你父母的社交圈也是这样。

They want to help you,

你的父母想帮助你，

but they simply don't know of any internships in agriculture.

但在农业方面找实习机会，他们也是无能为力。

The school counselor, she just laughed.

学校的辅导老师就更不用说了，她只会嘲笑你。

To make your farming dreams come true,

要使你到农场实习的梦想成真，

you're going to have to press beyond your strong ties,

你要超越你固有的关系群——

people like your family and closest friends,

比如你的家人和最亲密的朋友，

and try tapping into your weaker ties.

而是要渗透到比较疏远的关系群体。

Weak ties are a broader network,

这种群体是一个更加广泛的网络，

your friends of friends of friends.

比如，你的朋友的朋友的朋友。

They're important because they have access to resources

他们很重要，因为他们拥有的人脉资源是

that your strong ties don't have.

你已有的关系网中没有的。

This works in both directions, by the way -

顺便提一下，这种关系应该是互利互惠的——

you have access to resources that they don't have.

你也有他们没有的“资源”。

Let's say most people speak

比如说，大多数人一般

to three close friends on a regular basis.

都有三个亲密的朋友。

Each time you reach beyond the next degree of contacts,

每次你接触到你好友的好友们，

you have access to three more people,

你又多认识了三个人，

like a tree that branches out three times per node,

就像一棵树的节点上长出三个分枝，

so you can look beyond your closest circles.

所以你可以尝试超越你最熟悉的小圈子。

During the last family get-together,

在上次家庭聚会期间，

didn't you hear that your aunt's friend studied lighting

你没听到你姑妈的朋友跟一个从西海岸来的

with a nature photographer on the West Coast?

风景摄影师学习采光吗？

In fact, you recall this because you saw a recent image

事实上，你之所以记起此事，是因为你看到

by said photographer on the front cover of <i>The New York Times</i>.

《纽约时报》 的封面上一张由这位摄影师拍摄的照片。

So, you email him

所以，你给他发了电子邮件，

and learn that the photographer's wife's cousin

随后了解到他妻子的表兄工作的

publishes a sustainability magazine,

一个出版可持续发展杂志的出版社

which employs a staff writer

雇用的一个作家

who pitches on a local baseball team

是当地棒球队的投球手，

with an umpire who,

他认识的一个裁判，

wait for it,

等等，

is an organic farmer.

是一个有机农场主。

Bingo!

大功告成！

Get ready to trade in those cuff links for some apple seeds,

准备好那些袖扣，去换你的苹果种子吧！

all because you reached out to your weak ties.

这一切都是因为你接触到了不太熟悉的关系圈。

That's your key, remember?

这就是你的诀窍。记住了吗？

Every conversation is an opportunity.

每个对话都是一个机会。

Moreover, don't wait for opportunity,

此外，不要等待机会，

make it happen.

而是创造机会。

Take Kathryn Minshew for example.

以Kathryn Minshew为例，

She went from not knowing anyone at Yahoo

刚到雅虎时，她谁都不认识，

to three warm introductions to major executives in 30 days.

但仅仅30天，就被三次介绍给主要高管认识。

Here are her suggestions for three steps to networking.

她建立网络关系有三个步骤：

1 - Always say yes to invitations,

一、总是接受邀请，

even if it's not clear what you'll get out of the meeting.

即使并不清楚你要去干什么。

Many of Kathryn's most productive relationships

许多Kathryn的最富有成效的关系

resulted from a meeting or call without a clear agenda.

是从一个没有明确议程的会议或电话得到的。

2 - When you want something, broadcast it to everyone you meet.

二、当你想要什么的时候，告诉每个你遇到的人。

That doesn't mean you beg everyone for help

这并不意味着你

as soon as you meet them,

每见到一个人就开始求助，

but talk about what you're trying to do.

而是谈论你想做什么。

Be excited,

积极地

ask for feedback,

征求反馈意见，

and try to get them excited too.

并尝试让他们也一样感兴趣。

3 - Show up and often.

三、经常出现。

Be at the forefront of other's minds when opportunities arise.

当机会出现时，让人们首先想到你。

You don't want to be that person

你不会想成为那种

who only shows up when he needs something.

只在需要别人帮助的时候才出现的人。

Be the one that people think of and want to reach out to

做一个每当新的机会出现时，

when a new opportunity presents itself.

容易被人想到又容易接触到的人吧！

So while networking may not be the most intuitive,

所以，虽然建立关系网可能不是最自然——

or even for some of you introverts,

甚至对于一些内向型的人来说——

the most comfortable skill,

最让人舒服的技能，

it's a helpful tool to have as you think about getting a job,

但它却是你在考虑找工作、

going to school,

上学、

or most importantly, learning from others.

最重要的是，向别人学习时的重要工具。

Good luck!

祝你好运！