Why it's too hard to start a business in Africa -- and how to change it | Magatte Wade

88,137 views ・ 2018-10-24

TED


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譯者: Lilian Chiu 審譯者: Connie Wu
00:13
Today, what I want to share with you is something that happened to me,
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今天,我想和各位分享的, 是發生在我身上的事,
00:17
actually, around four weeks ago, it happened.
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其實,發生的時間 就只是四週之前。
00:19
Words were said to me that I never thought I would ever hear it said to my face
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有人當面對我說了一些話, 我從來不認為
會有任何人當面對我說出這種話。
00:26
by another human being.
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00:28
And those words, they shattered my heart.
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那些話讓我心碎。
00:33
And at the same time, they filled it with so much hope.
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同時,那些話也讓 我的心中充滿了希望。
00:38
And the whole experience renewed my commitment
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這段經驗讓我對於今天我來此
和大家分享的想法有了新的承諾。
00:43
to the idea that I came to share with you today.
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00:45
You see, I tell everyone that I am a haunted person.
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我告訴每一個人
我焦慮不安。
00:51
What haunts me is the impossible stories,
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讓我焦慮的是荒謬的故事,
00:56
story after story after story after story
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一個又一個又一個的故事,
00:59
of young people, my people, people like me
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訴說著年輕人,我的同胞, 像我這樣的人,
01:04
dying out there on the ocean, right now, laying at the bottom of the ocean,
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死在海洋上,屍體沉入海底,
現在成為魚類的食物。
01:09
serving as fish food.
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01:13
Do you really think that's the best we can do?
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你們真的認為我們只能這樣嗎? 成為魚類的食物?
01:15
To serve as fish food?
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01:18
And for those of them who are trying to migrate to Europe --
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試圖要移民到歐洲的人—— 這就是他們的目的,
01:20
because that's what it is all about,
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他們試圖穿過利比亞, 移民到歐洲找工作。
01:22
they are trying to migrate to Europe to find a job.
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01:25
Going through Libya.
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01:27
Do you know what happens to us when we're trying to cross through Libya
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你們可知道, 當我們試圖橫越利比亞
卻被困在那裡時, 會發生什麼事嗎?
01:30
and we're trapped over there?
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01:32
Well, we're being sold as slaves.
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我們會被賣去做奴隸。
01:36
For 300 dollars, maybe sometimes 500 dollars.
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只要 $300,有時 $500,就成交。
01:43
Sometimes I hear stories of bodies that fall off an airplane.
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有時,我聽到的故事是說 有屍體從飛機上掉下來。
01:48
Somebody hid in the landing gear of a plane
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有人會躲藏在飛機的起落架上,
01:51
or in the cargo section of a plane,
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或是飛機的貨倉內,
01:52
and then you find them frozen to death.
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最後凍死了。
01:56
Wouldn't you be haunted if, like me, from the moment you were a little girl,
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如果你們從還是小女孩的時候,
就聽到這些故事, 一而再再而三地重覆發生,
02:00
you hear these stories and they keep repeating themselves,
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難道不會跟我一樣焦慮不安嗎?
02:02
over and over and over?
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你們不會焦慮不安嗎?
02:04
Wouldn't you be haunted?
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02:05
That's my case.
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那就是我的情況。
02:07
And at the same time, you know, as my people are dying,
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當我的同胞正在一個個消失的同時, 我的文化也正步入滅亡。
02:10
my culture is also dying.
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02:11
There, I said it.
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好了,我說出來了。
02:13
Because, you know, we have this culture inferiority,
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因為,我們有種文化自卑感,
02:15
which means that anything that comes from us is not good enough.
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意思就是說,我們的 任何東西都不夠好。
02:18
But you know, in my situation,
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但,在我的情況,
02:20
and because I was raised to criticize by creating, it's Michelangelos.
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因我被教導要用 有創意的方式來批評,
很米開朗基羅式。
02:25
My father said, "Do not come to me with problems
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我父親說:「如果 你要帶著問題來找我,
02:27
unless you thought of a couple alternatives.
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你就要先想出些替代方案。
02:29
They don't have to be right,
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不一定要是對的, 但我要知道你有想出東西來。」
02:31
but I just want to know that you thought of something."
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所以我的人生態度就是——
02:33
So, I have this attitude in life -- something is wrong, find a way to fix it.
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出錯了,就想方法來補救它。
那就是為什麼我創立了我的事業,
02:37
And that's why I start the businesses that I start,
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通常是消費者品牌,
02:40
that's usually consumer brands,
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02:41
that have embedded in them the very best of my African culture.
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都會內建有我的非洲文化的精華。
02:44
And what I do is it's all packaged, 21st century, world-class tendered,
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我所做的是包成套裝, 21 世紀,世界級呈現,
02:49
and I bring that to one of the most sophisticated markets in the world,
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且我把它帶進世界上 最複雜的市場之一,
02:54
which is the US.
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美國。
02:56
First company was a beverage company,
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第一間公司是飲料公司,
02:58
second one is a skin care company, third one is launching next month,
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第二間公司是皮膚照護公司, 第三間下個月就會上路,
03:02
and they all have that in common.
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它們都有那樣的共同點。
03:05
So, why are these people leaving?
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所以,為什麼這些人會離開?
03:09
They're leaving because they have no jobs.
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他們離開是因為
他們沒有工作。
他們離開是因為 他們所在的地方沒有工作。
03:13
They're leaving because where they are, there's no jobs.
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03:15
So ...
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所以……
03:18
But poverty, that's really striking them, is the root cause of why they're leaving.
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但貧困才是真正打擊他們,
讓他們離開的根本原因。
03:24
Now, why are people poor?
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為什麼有人會貧窮?
貧窮是因為沒有錢。
03:27
People are poor because they have no money.
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沒有錢是因為沒有收入來源。
03:29
You have no money because you have no source of income.
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對大部分人來說, 收入的來源是什麼?
03:31
And for most of us, what is a source of income?
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03:33
For most of us, what is our source of income, what is it, tell me?
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對大部分人來說, 收入的來源是什麼?告訴我。
工作,謝謝。
03:37
Jobs, thank you.
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03:38
Where do jobs come from?
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工作從哪裡來?
03:41
Come from where?
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從哪裡來?
03:43
Businesses, thank you.
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企業,謝謝。
03:46
Now, if jobs is what fixes poverty,
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如果工作能夠解決貧困問題,
03:50
and jobs come from businesses,
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且工作來自企業,
03:52
don't you think --
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難道你們不認為——
03:53
especially, they come from small and medium size enterprises, SMEs --
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且工作主要是來自中小型企業——
03:57
then don't you think, maybe for a second,
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你們不認為,至少閃過這個念頭,
03:59
that we should focus on making it easy for a small-business person
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我們應該要專注讓小企業的人更容易
創業和經營他們的企業?
04:04
to start and run their business?
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04:05
Don't you think that it makes sense?
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這樣不是很合理嗎?
04:07
Why is it that when I look at the Doing Business index ranking
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為什麼當我看到
世界銀行的經商指數排名,
04:10
of the World Bank,
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04:11
that ranks every country in the world
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將全世界所有國家
依照成立公司的難易度來排名,
04:14
in terms of how easy or hard it is to start a company,
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04:17
you tell me why African countries,
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請告訴我,為什麼非洲國家,
04:20
all 50 of them,
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全部五十個國家,
04:21
are basically at the bottom of that list?
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排名基本上都吊車尾?
04:26
That's why we're poor.
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那就是我們貧窮的原因。
04:28
We're poor because it is literally impossible
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我們很貧窮是因為 在我們的這些國家裡
04:31
to do businesses in these countries of ours.
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真的是不可能做生意。
04:34
But I'm going to tell you exactly what it means on the ground
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但我要告訴你們,這對於我這樣的
一般人來說,有什麼意涵。
04:37
for someone like me.
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04:38
I have a manufacturing facility in Senegal.
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我在塞內加爾有個 製造廠。你們可知道,
04:40
Did you know that for all my raw material that I can't find in the country,
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對於所有在國內無法找到的原料,
04:44
I have to pay a 45 percent tariff on everything that comes in?
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我得要支付 45% 的關稅才能進口?
04:48
Forty-five percent tariff.
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45% 的關稅。
04:51
Do you know that, even to look for fine cardboard
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你們是否知道, 即使要找好的硬紙板,
04:53
to ship my finished products to the US,
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來把我製造出來的成品 運送到美國,
04:55
I can't find new, finished cardboard?
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我也找不到新的、做好的硬紙板?
04:58
Impossible.
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不可能。
04:59
Because the distributors are not going to come here
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因為批發商不會來這裡營業,
05:01
to start their business,
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05:02
because it makes no sense, either.
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因為沒道理那樣做。
05:04
So right now, I have to mobilize 3000 dollars' worth of cardboard
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所以現在我的倉庫得要動員 價值三千美元的硬紙板,
05:07
in my warehouse, so that I can have cardboard,
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這樣我才有硬紙板可用, 且要等上至少五個星期才會到。
05:09
and they won't arrive for another five weeks.
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法律荒謬到讓我們感到窒息。
05:12
The fact that we are stifled with the most nonsensical laws out there.
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05:17
That's why we can't run businesses.
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那就是為什麼我們無法經營企業。
05:19
It's like swimming through molasses.
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感覺就像是游泳游過糖漿一樣。
05:21
So, what can you do about that?
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所以,你們能怎麼做?
05:26
I told you today that someone said to me words that marked me,
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我剛告訴過各位,有人對我 說了一些讓我難忘的話,
05:30
because I explained the same thing to my employees in Senegal.
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因為我向我在塞內加爾的 員工解釋了同樣的道理。
05:33
And one of them started crying -- her name is Yahara.
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其中一位員工開始哭泣, 她叫做雅哈拉。
05:36
She started crying.
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她開始哭泣。我說: 「你為什麼要哭泣?」
05:37
I said, "Why are you crying?"
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05:38
She said, "I'm crying because I had come to believe --
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她說:「我哭的原因 是因為我漸漸相信——
05:42
always seeing us represented as poor people --
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我們一直被當作可憐人——
05:44
I had come to believe that maybe, yes, maybe we are inferior.
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我漸漸相信,
也許,是的, 也許我們真的比較劣等。
05:49
Because, otherwise, how do you explain
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要不然要如何解釋
05:51
that we're always in the begging situation?"
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我們總是處在乞求的 情境中,為什麼?」
05:54
That's what broke my heart.
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那就是我心碎的原因。
05:56
But at the same time that she said that,
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但就在她這麼說的時候, 我把剛才對你們說的解釋給她聽,
05:58
because of how I explained just what I explained to you,
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她說:「現在我知道問題不在我。
06:00
she said, "But now, I know that I am not the problem.
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我的問題在於我所處的環境。」
06:03
It is my environment in which I live, that's my problem."
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06:06
I said, "Yes."
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我說: 「是的。」
06:08
And that's what gave me hope --
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那給了我希望——
06:10
that once people get it, they now change their outlook on life.
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一旦人們能了解這一點, 他們就會改變對人生的觀點。
06:14
Here, what are some of our solutions, then?
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那麼,我們有些什麼解決方案呢?
06:16
If jobs is a solution,
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如果工作是種解決方案,
06:17
don't you think, then, that we should be simplifying
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那麼,難道你們不覺得
06:20
the business environment of all of these countries?
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我們應該簡化所有 這些國家的企業環境嗎?
06:23
Don't you think?
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你們不覺得嗎?
06:24
And along with you,
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除了你們之外,
06:26
I would like for all of your friends from the other 50 countries
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如果你們有其他朋友 在這吊車尾的五十個國家中,
06:29
that are on the bottom of that list to do the same thing.
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我也希望他們能做同樣的事。
06:31
You do that, we do the rest of the job.
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你們做這些,剩下的交給我們。
06:33
I'm doing my part of the game, what are you doing?
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我在做我的份,你們在做什麼?
(掌聲)
06:36
(Applause)
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你們在做什麼?
06:37
What are you doing?
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06:38
(Applause)
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(掌聲)
06:40
What are you doing?
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你們在做什麼?
06:42
(Applause)
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(掌聲)
06:43
And as for you, everybody here in this room,
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至於在這間房間中的每個人,
06:45
I leave you with two marching orders.
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我想留給你們兩項進軍令。
挽起袖子參與,而你參與的方式, 就是教育你自己,
06:47
Get in the game,
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06:48
and the way you get in it is educate yourself,
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在你自己的周遭建立起意識,
06:50
build awareness around yourself,
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06:52
and then also advocate for e-government solutions.
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接著,也要倡導 電子政府解決方案。
06:55
He said, "Oh, corruption, how do we fight corruption?"
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他說:「喔,貪腐, 我們要如何打擊貪腐?」
06:58
Well, as a matter of fact, I'm here to tell you
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事實上,我來這裡告訴各位
07:00
that yes, you can do it by the stroke of a pen.
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是的,你可以很輕易辦到。
07:02
You do not need anyone to tell you when and how to do that.
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你不需要任何人來告訴你 何時做、如何做。
07:05
It is one thing, actually,
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其實,這件事
07:07
that you don't need to wait for anyone to do, so do it.
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你並不需要等任何人,
就去做吧。
07:10
Otherwise, don't come and tell me that you want to fix corruption.
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不然,就別來跟我說 你想要打擊貪腐。
07:13
You and your other 50 friends from the other 50 countries
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你和你從那些從吊車尾的
五十個國家來的五十位朋友。
07:16
that are at the bottom of that list.
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07:18
That's how you fight corruption.
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那就是你對抗貪腐的方式。 因為貪腐會發生。
07:20
If you were only charging me 5 percent to get my stuff in the country,
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如果我把東西,我的原料,
進口到國內只要收我 5%,
07:23
my raw material,
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07:24
instead of the 45 percent,
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而不是 45%,
你們真的認為我必須要 花錢去賄賂嗎?
07:26
do you really think that I would have to go a pay a bribe?
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07:28
That's what breeds corruption.
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貪腐就是這麼來的。
07:30
Bad laws, sets of horrible, nonsense laws.
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不好的法律,
非常糟糕、無理的法律。
07:35
(Applause) (Cheers)
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(掌聲)(歡呼)
07:37
Right?
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對吧?
07:38
(Applause)
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(掌聲)
07:44
You want to fight corruption?
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你想要打擊貪腐?
07:46
That's what you do.
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你就要這麼做。
07:47
And again, remember, you don't need to wait for anyone.
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同樣的,切記, 你不需要等任何人。
07:49
You can do that by yourself.
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你自己就能做到。
除非你告訴我,也許你沒有主權,
07:51
Unless you're telling me that maybe you have no sovereignty,
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那就完全是另一個問題了。
07:54
and that's a whole other problem.
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07:55
OK, so, from here on, I have simple words for our "leaders."
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好,從這裡開始,
我有一些簡單的話 要給我們的「領導人」。
08:03
This can go two ways.
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可能會發生的狀況有兩種。
08:06
It can go the nasty way,
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可能會很糟。
08:07
because we have hundreds of millions of young people
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因為我們有數億名年輕人
08:10
coming to life right now, here,
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醒過來了,就在這裡,
08:13
and if they don't have an outlook in life,
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如果他們沒有人生的展望,
08:16
they are going to go for a revolution.
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他們將會選擇革命。
08:17
They're going to go for violence.
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他們將會選擇暴力。
08:19
And none of us wants that.
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沒有人希望如此。
08:21
None, none of us.
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沒有人。
08:22
That's the one way it can go.
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那是其中一種狀況。
08:24
Or the second way it can go is,
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第二種可能的狀況是,
08:25
all this happens peacefully, productively, and everything is good,
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這一切會以和平、 有生產力的方式發生,
一切都很好,
08:29
and you do what you need to do, you get out of my way,
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你做你該做的, 你不要擋到我的路,
08:31
you let people like me do our job, we create all these jobs we need,
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讓我們這樣的人盡本份, 我們就會創造出我們需要的工作,
接著非洲就會變成 非常繁榮的國家,
08:35
and then Africa becomes this very prosperous country
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08:38
that it's designed to be, it should have been for a long time.
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它本來就被設計是如此, 且很早以前就該一直是了。
08:41
It happens like that, everybody's happy, we move on with our lives.
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就像那樣發生了,大家都快樂, 我們繼續過我們的生活。
08:44
It can happen in two ways --
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可能會發生的狀況有兩種——
08:46
pick violence or you pick the calm, productive way.
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選擇暴力,或選擇冷靜、 有生產力的方式。
08:49
I want the calm, productive way.
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我想要後者。
我們都不應該試著去想
08:51
None of us should ever, ever even try to think
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08:53
about what else could happen if we don't go there.
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如果我們沒達成目標 會發生什麼事。
08:55
So, please.
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所以,拜託。
08:57
And the time has come.
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時候到了。
08:58
This type of picture -- prosperity, happiness, human flourishing --
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這種景象——繁榮、 快樂、人類昌盛——
09:02
that's what I see if we do our job.
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我認為若我們盡本份, 它就會實現。
09:04
Thank you.
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謝謝。
09:05
(Applause) (Cheering)
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(掌聲)(歡呼)
09:07
Thank you.
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謝謝。
09:08
(Applause)
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(掌聲)
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