Paola Antonelli: Design and the elastic mind

38,619 views ・ 2008-10-16

TED


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譯者: Manlai YOU 審譯者: Chun-wen Chen
00:16
I dabble in design. I'm a curator of architecture and design;
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我涉及設計;我是建築與設計的策展人。
00:19
I happen to be at the Museum of Modern Art.
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我在現代藝術博物館工作,
00:21
But what we're going to talk about today
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但重要的是 - 今天我們要談的
00:24
is really design. Really good designers are like sponges:
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是真正的設計。真正好的設計師就像海棉。
00:27
they really are curious
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他們充滿好奇心
00:29
and absorb every kind of information that comes their way,
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吸收各種他們遇到的資訊,
00:33
and transform it so that it can be used by people like us.
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將它轉換後讓我們使用。
00:36
And so that gives me an opportunity,
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因此,那給我機會,
00:38
because every design show that I curate
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因為每個我策畫的設計展
00:41
kind of looks at a different world. And it's great,
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都像看到不同的世界。那很棒,
00:43
because it seems like every time I change jobs.
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就像我每次都換了工作。
00:47
And what I'm going to do today is I'm going to give you a preview
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今天我要給你們預覽
00:49
of the next exhibition that I'm working on, which is called
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我正在籌備的下個展覽,叫做:
00:52
"Design and the Elastic Mind."
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「設計與彈性思維」。
00:54
The world that I decided to focus on this particular time
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這次我要聚焦的世界
00:58
is the world of science and the world of technology.
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是科學世界及技術世界。
01:01
Technology always comes into play when design is involved,
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當涉及設計時,技術總是有關,
01:04
but science does a little less.
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而科學則稍少一些。
01:06
But designers are great at taking big revolutions that happen
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但設計師總能善用偉大的變革,
01:10
and transforming them so that we can use them.
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轉換後讓我們使用。
01:13
And this is what this exhibition looks at.
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這就是這項展覽所追求的。
01:17
If you think about your life today,
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想想你今天的生活,
01:19
you go every day through many different scales,
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每天走過許多不同的尺度,
01:22
many different changes of rhythm and pace.
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許多不同韻律及步調的改變。
01:24
You work over different time zones, you talk to very different people,
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在不同時區工作,與差異很大的人交談,
01:28
you multitask. We all know it, and we do it kind of automatically.
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多工處理。我們都知道它,而且能自動處理。
01:32
Some of the minds in this audience are super elastic,
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你們的思維有的是超級彈性,
01:35
others are a little slower,
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有的則反應慢一點,
01:37
others have a few stretch marks, but nonetheless
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其他人的則有點拉痕,但無論如何
01:40
this is a quite exceptional audience from that viewpoint.
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以此觀點,你們是極獨特的群眾。
01:44
Other people are not as elastic.
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其他人則不那麼有彈性。
01:46
I can't get my father in Italy to work on the Internet.
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我無法讓在義大利的家父上網。
01:49
He doesn't want to put high-speed Internet at home.
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他不想在家中裝高速網路。
01:51
And that's because there's some little bit of fear,
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那是因為有一點害怕,
01:54
little bit of resistance or just clogged mechanisms.
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有一點抗拒或阻礙的情形。
01:57
So designers work on this particular malaise that we have,
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因此,設計師為我們特有的不適應、
02:01
these kinds of discomforts that we have,
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我們的不自在而去設計,
02:04
and try to make life easier for us.
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試著讓我們生活得較容易。
02:06
Elasticity of mind is something that we really need, you know,
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思維的彈性是我們真正需要的,
02:10
we really need, we really cherish and we really work on.
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我們真的需要,真的珍惜,並認真追求。
02:14
And this exhibition is about the work of designers
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這個展覽是關於設計師的作品
02:17
that help us be more elastic,
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它讓我們更有彈性,
02:19
and also of designers that really work on this elasticity
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和追求彈性機會的設計師們。
02:23
as an opportunity. And one last thing is that
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還有最後一點...
02:26
it's not only designers, but it's also scientists.
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不只是設計師,也有科學家。
02:28
And before I launch into the display of some of the slides
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在開始播放幻燈片、
02:33
and into the preview, I would like to point out
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開始預覽之前,我要指出
02:35
this beautiful detail about scientists and design.
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科學家和設計的美麗細節。
02:39
You can say that the relationship between science and design
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你可以說,科學和設計的關係
02:42
goes back centuries. You can of course talk about
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已有好幾世紀。你當然也可以談
02:44
Leonardo da Vinci and many other Renaissance men and women --
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李奧那多達文西,許多其他文藝復興時期的男女,
02:48
and there's a gigantic history behind it.
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背後有個巨大的歷史。
02:51
But according to a really great science historian you might know,
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但依據一位偉大科學史學者的說法,
02:55
Peter Galison -- he teaches at Harvard --
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Peter Galison - 他在哈佛大學教書 -
02:57
what nanotechnology in particular and quantum physics
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特別是奈米科技和量子物理學
03:01
have brought to designers is this renewed interest,
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帶給設計師的是一股新的興趣,
03:04
this real passion for design.
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對設計的真正熱情。
03:07
So basically, the idea of being able to build things bottom up,
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因此基本上,由下而上建造物品的想法,
03:11
atom by atom, has made them all into tinkerers.
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用原子一個個建,使他們成為修補匠。
03:14
And all of a sudden scientists are seeking designers,
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突然間科學家們都在找設計師,
03:17
just like designers are seeking scientists.
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就如設計師們在找科學家一樣。
03:20
It's a brand-new love affair that we're trying to cultivate
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這是一個新的愛情故事,我們試圖由 MOMA
03:25
at MOMA. Together with Adam Bly, who is the founder of Seed magazine --
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和 Adam Bly 合作,他創辦了 Seed 雜誌 -
03:29
that's now a multimedia company, you might know it --
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現在是個多媒體公司,也許你知道它 -
03:31
we founded about a year ago a monthly salon
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約一年前,我們創立讓科學家和設計師
03:36
for designers and scientists, and it's quite beautiful.
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每月一次的沙龍,極為美妙。
03:38
And Keith has come, and also Jonathan has come and many others.
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Keith 來了,Jonathan 也來了,還有許多其他人。
03:41
And it was great, because at the beginning was this apology fest --
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結果很棒,因為一開始是道歉連連,
03:44
you know, scientists would tell designers,
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科學家告訴設計師:
03:46
you know, I don't know what style is, I'm not really elegant.
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我不知道何謂風格,我真的不夠優雅。
03:49
And designers would like, oh, I don't know how to do an equation,
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而設計師則說:我不會做數學式子,
03:52
I don't understand what you're saying. And then all of a sudden
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我不懂你說的。而突然間
03:55
they really started talking each others' language,
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他們真的開始說起彼此的語言,
03:57
and now we're already at the point that they collaborate.
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而現在我們已到了彼此合作的地步。
03:59
Paul Steinhardt, a physicist from New York,
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你知道 Paul Steinhardt,來自紐約的物理學者,
04:02
and Aranda/Lasch, architects, collaborated in an installation
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和 Aranda/Lasch 建築師合作在倫敦的
04:07
in London at the Serpentine.
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Serpentine 做裝置設計。
04:09
And it's really interesting to see how this happens.
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看著它的進展真是有趣。
04:13
The exhibition will talk about the work
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這個展覽將要談
04:16
of both designers and scientists,
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設計師與科學家的作品,
04:18
and show how they're presenting the possibilities of the future to us.
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展示他們如何為我們展現未來。
04:22
I'm showing to you
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現在我正要為你展示
04:23
different sections of the show right now,
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這個展覽的不同部分,
04:25
just to give you a taste of it.
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讓你先睹為快,
04:26
Nanophysics and nanotechnology, for instance,
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例如,奈米物理學與奈米科技,
04:30
have really opened the designer's mind.
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已真正開啟了設計師的思維。
04:32
In this case I'm showing more the designers' work,
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這個例子我將展示較多設計師的作品,
04:34
because they're the ones that have really been stimulated.
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因為真正受到刺激的就是他們。
04:37
A lot of the objects in the show are concepts,
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展覽中的許多物品只是概念,
04:39
not objects that exist already. But what you're looking at here
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不是已經存在的物品。但你看到的
04:44
is the work of some scientists from UCLA.
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是 UCLA 科學家的作品。
04:47
This kind of alphabet soup is a new way to mark proteins --
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這種字母湯是標示蛋白質的新方法,
04:50
not only by color but literally by alphabet letters.
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不但用顏色,也用字母。
04:53
So they construct it, and they can construct all kinds of forms
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他們製作它,可用奈米尺度
04:56
at the nanoscale. This is the work of design students
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做成各種形態。而這個作品來自倫敦的
04:59
from the Royal College of Arts in London
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皇家藝術學院的設計系學生和
05:01
that have been working together with their tutor, Tony Dunne,
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指導老師 Tony Dunne,
05:04
and with a bunch of scientists around Great Britain
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以及一些英國科學家做的 -
05:07
on the possibilities of nanotechnology for design in the future.
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探討奈米科技用在未來設計的可能性。
05:10
New sensing elements on the body --
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身體的新感應單元。
05:12
you can grow hairs on your nails,
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讓指甲長毛,
05:14
and therefore grab some of the particles from another person.
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因此可以抓取他人身上的分子。
05:17
They seem very, very obsessed
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他們似乎執意要找出
05:19
with finding out more about the ideal mate.
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更多關於理想伴侶的事。
05:21
So they're working on enhancing everything: touch, smell --
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因此他們強化每件事 - 觸覺、嗅覺,
05:25
everything they can, in order to find the perfect mate.
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任何能做的事,以找到完美的伴侶。
05:28
Very interesting. This is a typeface designer
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很有趣。而這是一位字體設計師
05:31
from Israel who has designed -- he calls them "typosperma."
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來自以色列,他設計了 - 所謂的「精蟲體」
05:35
He's thinking -- of course it's all a concept --
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他想 - 當然只是個概念 -
05:38
of injecting typefaces into spermatozoa,
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把字體注入精蟲、注入精子 -
05:42
I don't know how to say it in English -- spermatazoi --
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英文該怎麼念 - spermatazoi,
05:45
in order to make them become -- to almost have a song
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使它們變成 - 幾乎每次射精都會
05:49
or a whole poem written with every ejaculation. (Laughter)
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唱一首歌或吟一首詩。(笑聲)
05:56
I tell you, designers are quite fantastic, you know.
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我認為,設計師真是神奇,
05:58
So, tissue design.
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接著,肌肉組織設計。
06:00
In this case too, you have a mixture of scientists and designers.
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這例子也是科學家和設計師的結合。
06:04
This here is part of the same lab at the Royal College of Arts.
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這也是出自皇家藝術學院的同一個實驗室。
06:08
The RCA is really quite an amazing school from that viewpoint.
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就這方面,RCA 真是個奇妙的學校。
06:11
One of the assignments for a year was to work with in-vitro meat.
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有一年的作業是用培養皿種肉。
06:14
You know that already you can grow meat in vitro.
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你知道,已經可以用培養皿種肉。
06:17
In Australia they did it -- this research company, called SymbioticA.
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澳洲有人種它 - 一家研究公司叫做 SymbioticA,
06:20
But the problem is that it's a really ugly patty.
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但問題是種出來的很難看。
06:24
And so, the assignment to the students was,
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因此,給學生的作業是:
06:26
how should the steak of tomorrow be?
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未來的牛排該長得怎樣?
06:28
When you don't have to kill cows and it can have any shape,
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如果你不必殺牛,則它可以是任何形狀,
06:31
what should it be like?
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它該長得怎樣?
06:32
So this particular student, James King,
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這名學生叫 James King
06:35
went around the beautiful English countryside,
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到漂亮的英國鄉下四處去,
06:37
picked the best, best cow that he could see,
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挑了他看到的最美、最美的牛,
06:40
and then put her in the MRI machine.
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然後將它放在磁共振成像機上。
06:42
Then, he took the scans of the best organs and made the meat --
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取最佳部位的掃描影像用來做肉。
06:46
of course, this is done with a Japanese resins food maker,
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當然,這是由日本樹脂食品模型師做的,
06:49
but you know, in the future it could be made better --
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而未來可以做得更好。
06:52
which reproduces the best MRI scan of the best cow he could find.
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而那再現了他能找到的最美的牛的最佳 MRI 影像。
06:56
Instead, this element here is much more banal.
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而這個單元則較為俗氣一點。
07:00
Something that you know can be done already
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你已經知道可以做到的
07:02
is to grow bone tissue, so that you can make a wedding ring
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是增長骨頭組織來做一枚婚戒
07:06
out of the bone tissue of your loved one -- literally.
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來自你心愛的人的骨頭組織。
07:08
So, this is indeed made of human bone tissue.
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這是真人骨組織做成的。
07:12
This is SymbioticA, and they've been working --
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這家 SymbioticA 公司,他們正在做,
07:15
they were the first ones to do this in-vitro meat --
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他們是第一家做培養皿肉,
07:17
and now they've also done an in-vitro coat, a leather coat.
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現在他們也做培養皿外套,一種皮外套,
07:20
It's miniscule, but it's a real coat. It's shaped like one.
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是袖珍型的,卻是真的外套。形狀也像。
07:24
So, we'll be able to really not have any excuse
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因此,我們將沒有任何藉口
07:27
to be wearing everything leather in the future.
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在未來還穿真皮的。
07:30
One of the most important topics of the show -- you know,
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這展覽的一個最重要主題就是
07:33
as anything in our life today,
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就如我們今日的生活一般,
07:35
we can look at it from many, many different viewpoints,
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我們可以有許多不同觀點看它,
07:37
and at different levels.
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不同的層次看它。
07:38
One of the most interesting and most important concepts
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其中一個最有趣最重要的概念
07:41
is the idea of scale. We change scale very often:
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就是尺度的觀念。我們很常改變尺度,
07:44
we change resolution of screens, and
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我們改變顯示器的解析度,但我們不 -
07:46
we're not really fazed by it, we do it very comfortably.
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並不以為意,我們習以為常。
07:50
So you go, even in the exhibition,
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因此,甚至在展覽裡,
07:52
from the idea of nanotechnology and the nanoscale
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從奈米科技及奈米尺度的概念
07:54
to the manipulation of really great amounts of data --
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到處理極大量的資料;
07:57
the mapping and tagging of the universe and of the world.
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去映射及標示宇宙及世界。
08:00
In this particular case a section will be devoted
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這個特例中,將有一個部分是
08:03
to information design.
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資訊設計。
08:04
You see here the work of Ben Fry. This is "Human vs. Chimps" --
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這裡可看到 Ben Fry 的作品。這是人類對猩猩。
08:08
the few chromosomes that distinguish us from chimps.
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少數幾個染色體區分我們和猩猩。
08:11
It was a beautiful visualization that he did for Seed magazine.
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這是他為 Seed 雜誌做的漂亮視覺圖。
08:15
And here's the whole code of Pac-Man, visualized
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這是視覺化的小精靈遊戲全套程式碼
08:18
with all the go-to, go-back-to,
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包含所有的 go-to、go-back-to,
08:20
also made into a beautiful choreography.
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都變成漂亮的舞譜。
08:23
And then also graphs by scientists,
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也有科學家的圖:
08:25
this beautiful diagraph of protein homology.
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這張漂亮的蛋白質同源分度圖。
08:28
Scientists are starting to also consider aesthetics.
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科學家已注意到美學。
08:30
We were discussing with Keith Shrubb* this morning
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我們今天早上和 Keith Shrubb 討論
08:33
the fact that many scientists
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事實上許多科學家
08:35
tend not to use anything beautiful in their presentations,
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在發表時傾向不用漂亮的東西,
08:38
otherwise they're afraid of being considered dumb blondes.
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怕被認為虛有漂亮的外表。
08:41
So they pick the worst background
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因此挑選最糟糕的背景
08:43
from any kind of PowerPoint presentation, the worst typeface.
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去做各種 PowerPoint 發表,最差的字體。
08:47
It's only recently that this kind of marriage
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直到最近設計師和科學家
08:50
between design and science is producing some of the first "pretty" --
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的結合,才產生了第一次的-
08:54
if we can say so -- scientific presentations.
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我們所謂的 - 「漂亮的」科學發表。
08:57
Another aspect of contemporary design
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當代設計的另一面向
08:59
that I think is mind-opening, promising
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我認為讓人心智大開、充滿期許、
09:02
and will really be the future of design,
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也會成為未來的設計,
09:03
is the idea of collective design.
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就是集體設計的概念。
09:05
You know, the whole XO laptop, from One Laptop per Child,
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你知道,整個 XO 手提電腦,即:學童都有電腦,
09:09
is based on the idea of collaboration and mash and networking.
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就是基於合作、結合、及網絡的概念。
09:13
So, the more the merrier.
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因此,越多越愉快。
09:15
The more computers, the stronger the signal,
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電腦越多,信號越強,
09:17
and children work on the interface so that it's all based
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兒童們使用介面,全部基於
09:21
on doing things together, tasks together.
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一起做事,分工做事。
09:24
So the idea of collective design
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因此,合作設計的概念
09:27
is something that will become even bigger in the future,
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是未來會更盛行的事,
09:29
and this is chosen as an example.
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這也被選為一個例子。
09:33
Related to the idea of collective design and to the new balance
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關於合作設計的概念和
09:36
between the individual and the collectiveness, collectivity
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個人與集體活動之間的新平衡
09:40
is the idea of existence maximum.
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就是「存在最大化」的概念。
09:42
That's a term that I coined a few years ago
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這個詞是幾年前由我創用的
09:44
while I was thinking of how pressed we are together,
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那時我想我們都擠在一起,
09:47
and at the same time how these small objects,
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而同時那些小小的物品,
09:51
like the Walkman first and then the iPod,
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如隨身聽和 iPod,卻又能
09:53
create bubbles of space around us that enable us
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為我們創造了空間範圍,讓我們
09:56
to have a metaphysical space
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擁有無形的空間,
09:58
that is much bigger than our physical space.
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那比我們物理空間大很多。
10:00
You can be in the subway and you can be completely isolated
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你可以在地鐡卻完全孤立
10:04
and have your own room in your iPod.
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獨享你自己的 iPod 空間。
10:06
And this is the work of several designers
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這是幾個設計師的作品
10:09
that really enhance the idea of solitude and expansion
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以各種技法,它真正強化了
10:13
by means of various techniques.
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孤獨及擴張的概念。
10:15
This is a spa telephone. The idea is that it's become so difficult
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這是個水療電話。概念是現在很難
10:19
to have a private conversation anywhere
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隨處有私人談話了 -
10:20
that you go to the spa, you have a massage, you have a facial,
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你去水療、去按摩、去做臉、
10:23
maybe a rub, and then you have this beautiful pool
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去推拿,水池多麼漂亮,
10:25
with this perfect temperature, and you can have
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溫度恰到好處,讓你
10:27
this isolation tank phone conversation
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在這個「孤立泡」中講電話
10:30
with whomever you've been wanting to talk with for a long time.
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和任何你想好好長談的人聊聊。
10:33
And same thing here, Social Tele-presence.
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而這是相同的事:社會遠距在場。
10:36
It's actually already used by the military a little bit,
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軍中已多少用到它,
10:38
but it's the idea of being able to be somewhere else
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但它的想法是讓你的感官
10:41
with your senses while you're removed from it physically.
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在身體不在場時能感覺得到。
10:45
And this is called Blind Date. It's a [unclear],
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這叫做盲目約會。
10:48
so if you're too shy to be really at the date,
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如果你太害羞不敢去約會,
10:50
you can stay at a distance with your flowers
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你就帶著花離遠一點
10:52
and somebody else reenacts the date for you.
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別人會替你扮演約會。
10:55
Rapid manufacturing is another big area
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快速製造是另一個重要領域
10:58
in which technology and design are, I think,
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讓技術與設計,我認為...
11:02
bound to change the world. You've heard about it before many times.
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一起來改變世界。以前你聽過很多次了
11:06
Rapid manufacturing is a computer file
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快速製造是用電腦檔案
11:08
sent directly from the computer to the manufacturing machine.
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直接由電腦送到製造設備上。
11:11
It used to be called rapid prototyping, rapid modeling.
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它曾叫做快速原型、快速模型法。
11:15
It started out in the '80s, but at the beginning
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它開始於 '80 年代,開始時
11:17
it was machines carving out of a foam block
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是用機器雕刻泡棉塊
11:20
a model that was very, very fragile,
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這種模型很脆弱,
11:23
and could not have any real use.
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很難有實際用途。
11:25
Slowly but surely, the materials became better -- better resins.
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漸漸地,材料變好了 - 用較好的樹脂。
11:29
Techniques became better -- not only carving
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技巧也變好了 - 不只是雕刻
11:31
but also stereolithography and laser -- solidifying all kinds of resins,
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也用立體印製及雷射,固化各種樹脂,
11:37
whether in powder or in liquid form. And the vats became bigger,
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不論是粉末或液狀。而桶子也變大了,
11:41
to the point that now we can have actual chairs
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直到現在我們能有實際的椅子
11:44
made by rapid manufacturing.
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由快速製造做成。
11:46
It takes seven days today to manufacture a chair,
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如今做一張椅子要七天,
11:49
but you know what? One day it will take seven hours.
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但你知道嗎?有一天將只需七小時。
11:51
And then the dream is that you'll be able to, from home,
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夢想將是:你將能在家裡
11:55
customize your chair. You know, companies and designers
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訂製你的椅子。公司和設計師
11:57
will be designing the matrix or the margins
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將設計本體或周邊
12:00
that respect both solidity and brand, and design identity.
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並兼顧堅實性、及品牌和設計識別。
12:05
And then you can send it to the Kinko's store at the corner
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然後你將送它到街角的 Kinko 商店
12:08
and go get your chair. Now, the implications of this are enormous,
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去拿取你的椅子。這個意涵很大,
12:11
not only regarding the participation of the final buyer
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不只關於最終購買者的參與
12:15
in the design process, but also no tracking,
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設計過程,也不必追蹤、
12:17
no warehousing, no wasted materials.
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不必倉儲、不浪費材料。
12:20
Also, I can imagine many design manufacturers
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因此,我能想像許多設計製造公司
12:23
will have to retool their own business plans
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將要重新改造它的商業計畫。
12:25
and maybe invest in this Kinko's store. But it really is a big change.
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並投資到 Kinko 商店。那真是一個大變化。
12:29
And here I'm showing a picture that was in Wired Magazine --
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接著我秀一張 WIRED 雜誌的照片,
12:32
you know, the Artifacts of the Future section that I love so much --
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這是我很喜歡的「未來用品」部分,
12:35
that shows you can have your desktop 3D printer
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看到你可以有自己的桌上型立體印製機
12:37
and print your own basketball.
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印製自己的籃球。
12:39
But here instead are examples, you can already 3D-print textiles,
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這裡只是舉例,已經有真的立體印紡機,
12:43
which is very interesting.
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那是很有趣的。
12:45
This is just a really nice touch -- it's called slow prototyping.
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這是一個很細膩的東西 - 叫做慢速原型法。
12:48
It's a designer that put 10,000 bees at work and they built this vase.
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有個設計師放一萬隻蜜蜂做了這個蜂巢花瓶。
12:53
They had a particular shape that they had to stay in.
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它們依預給的形狀建巢。
12:56
Mapping and tagging.
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映射與標示。
12:57
As the capacity of computers becomes really, really big,
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電腦的能力越來越大,真的很大,
13:01
and the capacity of our mind not that much bigger,
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而我們的心智能力並沒變大,
13:05
we find that we need to tag as much as we can what we do
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我們發現我們必須標示做過的事
13:08
in order to then retrace our path.
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以便能跟蹤走過的路。
13:11
Also, we do it in order to share with other people.
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同時,這樣也能和他人分享。
13:13
Again, this communal sense of experience
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再一次,這種經驗的共享
13:16
that seems to be so important today.
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今日看來極為重要。
13:18
So, various ways to map and tag
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因此,各種映射與標示方法
13:21
are also the work of many designers nowadays.
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也是當今許多設計師的工作。
13:25
Also, the senses -- designers and scientists all work on trying to expand
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感覺。設計師與科學家都試圖擴大
13:29
our senses capabilities so that we can achieve more.
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我們的感覺能力以求達成更多。
13:33
And also animal senses in a way.
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某方面則是動物的感覺。
13:36
This particular object that many people love so much
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這項特別的物品許多人都很喜歡
13:40
is actually based on kind of a scientific experiment --
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實際上是基於一種科學實驗 -
13:43
the fact that bees have a very strong olfactory sense,
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事實上蜂有很強的嗅覺,
13:46
and so -- much like dogs that can smell certain kinds of skin cancer --
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因此 - 就像狗可以嗅出某種皮膚癌 -
13:50
bees can be trained by Pavlovian reflex
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蜂也能訓練以巴甫洛夫反射
13:54
to detect one type of cancer, and also pregnancy.
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來偵測一種癌症,以及驗孕。
13:57
And so this student at the RCA
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同樣這個 RCA 學生
13:59
designed this beautiful blown-glass object
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設計了這個漂亮的吹玻璃
14:02
where the bees move from one chamber to the other
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讓蜂由一個隔間飛到另一隔間
14:05
if they detect that particular smell
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一旦它們偵測到特殊的氣味
14:07
that signifies, in this case, pregnancy.
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那意味著,本例是驗孕。
14:09
Another shape is made for cancer.
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另一種形狀則可以驗癌。
14:11
Design for Debate is a very interesting new endeavor
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「設計為辯論」是很有趣的新嘗試
14:15
that designers have really shaped for themselves.
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是設計師為自己而創設的。
14:18
Some designers don't design objects, products,
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有些設計師並不設計物品、產品,
14:21
things that we're going to actually use,
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不做供實用的東西,
14:22
but rather, they design scenarios that are object-based.
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而是設計基於物品的劇情。
14:26
They're still very useful.
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劇情也很有用的。
14:28
They help companies and other designers think better about the future.
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可以幫助公司或其他設計師更好地思考未來。
14:32
And usually they are accompanied by videos.
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通常它們伴隨影片來呈現。
14:35
This is quite beautiful. It's Dunne and Raby, "All the Robots."
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這個很美。是 Dunne 與 Raby 的「所有機器人」。
14:38
Those are a series of robots that are meant to be taken care of.
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那些是一系列要人照顧的機器人。
14:42
We always think that robots will take care of us,
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我們都認為機器人將會照顧我們,
14:44
and instead they designed these robots that are very, very needy.
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反之,他們設計了這些很黏人的機器人。
14:46
You need to take one in your arms and look at it in the eyes
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有一個你要抱在手臂,親眼看著它
14:49
for about five minutes before it does something.
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要約五分鐘它才會做動作。
14:51
Another one gets really, really nervous if you get in to the room,
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另一個在你進入房間時會非常、非常緊張,
14:54
and starts shaking, so you have to calm it down.
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開始發抖,因此你要安撫它。
14:56
So it's really a way to make us think more
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這樣讓我們進一步去想
14:59
about what robots mean to us.
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機器人對我們的意義。
15:01
Noam Toran and "Accessories for Lonely Men":
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Noam Toram 的「寂人配件」
15:05
the idea is that when you lose your loved one
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概念是當你失去心愛的人
15:07
or you go through a bad breakup,
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或經歷痛苦的分手,
15:09
what you miss the most are those annoying things
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你最懷念的是那些瑣事
15:12
that you used to hate when you were with the other person.
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你和那人一起時的那些討厭的事。
15:15
So he designed all these series of accessories.
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因此他設計了這系列的附件。
15:17
This one is something that takes away the sheets from you at night.
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像這個夜裡會把你的被單抽走。
15:22
Then there's another one that breathes on your neck.
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而這個的呼吸會吹在你的脖子上。
15:25
There's another one that throws plates and breaks them.
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還有另一個會丟盤子、甩破它。
15:27
So it's just this idea of what we really miss in life.
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整個想法就是生活中我們懷念的事。
15:31
Elio Caccavale: he took the idea
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另外,Elio Caccavale 他採用這想法
15:34
of those dolls that explain leukemia.
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用玩偶解釋白血病。
15:37
He's working on dolls that explain xenotransplantation,
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他正在做一個解釋異體移植的玩偶,
15:41
and also the spider gene into the goat, from a few years ago.
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及將蜘蛛基因置入山羊,幾年前的。
15:46
He's working for the exhibition on a whole series of dolls
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他為這個展覽做一整系列的玩偶
15:49
that explain to children where babies come from today.
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為兒童解釋今天嬰兒是怎麼來的。
15:52
Because it's not anymore Mom, Dad, the flowers and the bees,
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因為已不是媽、爸,花和蜂
15:55
and then there's the baby. No, it can be two moms, three dads,
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然後嬰兒就來了。不,可以是兩個媽,三個爸,
15:58
in-vitro -- there's the whole idea
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在培養皿裡 - 就是這個概念
16:01
of how babies can be made today that has changed.
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今天嬰兒是如何產生的,已經改變了。
16:05
So it's a series of dolls that he's working on right now.
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因此,這是他正在做的一系列玩偶。
16:09
One of the most beautiful things
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一件最美的事
16:10
is that designers really work on life,
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設計師並不真的製作生命,
16:13
even though they take technology into account.
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即使他們採用了科技。
16:15
And many designers have been working recently
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最近許多設計師在做的
16:17
on the idea of death and mourning,
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是死亡及哀悼的想法,
16:19
and what we can do about it today with new technologies.
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運用新科技我們能為它做什麼。
16:23
Or how we should behave about it with new technologies.
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或者,以新科技我們會有什麼做法。
16:26
These three objects over there are hard drives
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那三件物品上都有硬碟
16:29
with a Bluetooth connection. But they're in reality
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有藍芽連結。但它們事實上
16:32
very, very beautiful sculpted artifacts
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是非常、非常漂亮的雕塑品
16:35
that contain the whole desktop and computer memory
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包含了某個過世者的
16:38
of somebody who passed away.
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整個桌面及電腦記憶。
16:40
So instead of having only the pictures,
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因此,不是只有一些照片,
16:42
you will be able to put this object next to the computer
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你將能把物品擺在電腦旁
16:45
and all of a sudden have, you know,
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因而突然間,你知道的,
16:47
Gertrude's whole life and all of her files
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葛爾楚的一生和她的所有檔案
16:50
and her address book come alive.
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及她的連絡簿都活了過來。
16:51
And this is even better. This is Auger-Loizeau, "AfterLife."
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這個更好。它是 Auger-Loizeau 的「來世」。
16:54
It's the idea that some people don't believe in an afterlife.
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主要構想是有些人不信有來世。
16:57
So to give them something tangible that shows that
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因此提供他們一些有形事物,
17:00
there is something after death, they take the gastric juices
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顯示死後的事,他們取用死者的胃液
17:04
of people who passed away and concentrate them,
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把它濃縮後,
17:06
and put them into a battery that can actually be used
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放在電池裡而真的能
17:09
to power flashlights. They also go -- you know, sex toys, whatever.
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點亮手電筒。也可以用在 - 例如,情趣玩具、等等。
17:13
It's quite amazing how these things can make you smile,
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令人驚訝的,這些事都令人會心一笑,
17:17
can make you laugh, can make you cry sometimes.
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甚至大笑,有時讓人哭。
17:19
But I'm hoping that this particular exhibition
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但我希望這個特別的展覽
17:22
will be able to trace a new portrait of where design is going --
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可以描繪出設計將走的新圖像,
17:25
which is always, hopefully, a portrait a few years in advance
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這個圖像總是,但願是,早幾年
17:28
of where the world is going.
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說出世界要往哪裡去。
17:30
Thank you very much.
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謝謝大家。
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