Inside the bizarre world of internet trolls and propagandists | Andrew Marantz
197,627 views ・ 2019-10-01
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翻译人员: psjmz mz
校对人员: Lipeng Chen
00:12
I spent the past three years
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我花了三年的时间
00:14
talking to some of the worst
people on the internet.
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在互联网上与一些最糟糕的人交谈。
00:18
Now, if you've been online recently,
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如果你最近有上网,
00:20
you may have noticed that there's
a lot of toxic garbage out there:
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你可能注意到网上
有大量的有害信息:
00:24
racist memes, misogynist propaganda,
viral misinformation.
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种族主义表情包,厌恶女性的宣传,
病毒式的错误信息。
00:29
So I wanted to know
who was making this stuff.
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我想要知道是谁制造了这些东西。
00:31
I wanted to understand
how they were spreading it.
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我想要理解他们如何传播它们。
最终,我想要知道
00:34
Ultimately, I wanted to know
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它们会对我们的社会造成了怎样的影响。
00:35
what kind of impact
it might be having on our society.
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所以在 2016 年,我开始追踪
其中一些表情包的源头,
00:38
So in 2016, I started tracing
some of these memes back to their source,
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00:42
back to the people who were making them
or who were making them go viral.
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回到制造它们或令它们
病毒式传播的人那里,
00:45
I'd approach those people and say,
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我接近那些人说,
“嘿,我是记者,
我可以来看看你做什么吗?”
00:47
"Hey, I'm a journalist.
Can I come watch you do what you do?"
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通常我得到的回应是,
00:50
Now, often the response would be,
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00:51
"Why in hell would I want to talk to
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“我到底为什么要和一个
支持民主党的、住在布鲁克林的
00:53
some low-t soy-boy
Brooklyn globalist Jew cuck
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00:55
who's in cahoots with the Democrat Party?"
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全球主义犹太佬交谈?”
00:57
(Laughter)
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(笑声)
00:59
To which my response would be,
"Look, man, that's only 57 percent true."
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对此我的回应是,“瞧,伙计,
这只有 57% 是真的。”
01:03
(Laughter)
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(笑声)
01:04
But often I got the opposite response.
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但常常我也得到相反的回应。
01:06
"Yeah, sure, come on by."
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“好的,当然,来吧。”
01:08
So that's how I ended up
in the living room
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于是我出现在了
01:10
of a social media propagandist
in Southern California.
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一个住在南加州的
社交媒体推手的客厅里。
01:14
He was a married white guy
in his late 30s.
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他是一个 30 多岁的已婚白人。
01:16
He had a table in front of him
with a mug of coffee,
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他面前是一张桌子,
桌子上放着咖啡,
01:19
a laptop for tweeting,
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一台用来发推特的笔记本电脑,
01:21
a phone for texting
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一台发短信的手机
01:23
and an iPad for livestreaming
to Periscope and YouTube.
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和一台用来在 Periscope 和
YouTube 上直播的iPad。
01:27
That was it.
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就这些了。
01:28
And yet, with those tools,
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然而,通过这些工具,
01:30
he was able to propel his fringe,
noxious talking points
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他能够将他那些边缘的、有害的谈资
01:34
into the heart of
the American conversation.
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推进到美国人交谈的中心。
01:37
For example, one of the days I was there,
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比如,我在那的某个日子,
01:39
a bomb had just exploded in New York,
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一个炸弹刚好在纽约爆炸,
01:42
and the guy accused of planting the bomb
had a Muslim-sounding name.
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而被指控安置炸弹的人
有一个穆斯林名字。
01:45
Now, to the propagandist in California,
this seemed like an opportunity,
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对这个加州的社交推手来说,
这似乎是个机会,
01:50
because one of the things he wanted
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因为他想要
01:51
was for the US to cut off
almost all immigration,
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让美国切断几乎所有的移民,
01:54
especially from Muslim-majority countries.
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尤其是来自穆斯林国家的移民。
01:57
So he started livestreaming,
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于是他开始直播,
01:59
getting his followers
worked up into a frenzy
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让他的追随者们对开放边界的议程
02:01
about how the open borders agenda
was going to kill us all
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将如何杀死我们所有人感到愤怒,
02:04
and asking them to tweet about this,
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并要求他们在推特上谈论此事,
02:06
and use specific hashtags,
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使用特定的话题标签,
02:07
trying to get those hashtags trending.
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试图上推特话题热门。
02:09
And tweet they did --
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他们发了很多推文——
02:10
hundreds and hundreds of tweets,
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成百上千,
02:12
a lot of them featuring
images like this one.
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很多都带着像这样的图片。
02:15
So that's George Soros.
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这是乔治·索罗斯。
他是匈牙利裔的亿万富翁和慈善家,
02:17
He's a Hungarian billionaire
and philanthropist,
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02:19
and in the minds
of some conspiracists online,
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在一些网上阴谋家看来,
02:22
George Soros is like
a globalist bogeyman,
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乔治·索罗斯就像一个全球主义者,
02:24
one of a few elites who is secretly
manipulating all of global affairs.
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秘密操纵全球事务的精英之一。
02:29
Now, just to pause here:
if this idea sounds familiar to you,
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这里暂停一下:
如果这个你听起来熟悉,
02:32
that there are a few elites
who control the world
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有少数精英控制全球,
02:35
and a lot of them happen to be rich Jews,
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并且很多人碰巧是有钱的犹太人,
02:37
that's because it is one of the most
anti-Semitic tropes in existence.
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因为它是现存最反犹太人的比喻之一。
02:42
I should also mention that the guy
in New York who planted that bomb,
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我还要提一下在纽约埋下炸弹的人,
02:45
he was an American citizen.
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他是一个美国公民。
02:47
So whatever else was going on there,
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所以不管发生了什么,
02:50
immigration was not the main issue.
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移民并非主要问题。
02:53
And the propagandist in California,
he understood all this.
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而这位加州推手,他知道所有这些。
02:56
He was a well-read guy.
He was actually a lawyer.
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他是个博览群书的人,
他其实是个律师。
02:58
He knew the underlying facts,
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他知道基本事实,
03:00
but he also knew that facts
do not drive conversation online.
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但他也知道事实
不能推动网上的对话,
03:03
What drives conversation online
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驱动网上对话的
03:05
is emotion.
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是情绪。
03:07
See, the original premise of social media
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社交媒体的最初愿景是
把我们连接在一起,
03:09
was that it was going
to bring us all together,
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03:11
make the world more open
and tolerant and fair ...
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让世界变得更开放,宽容和平等……
它确实有这方面的作用。
03:14
And it did some of that.
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03:16
But the social media algorithms
have never been built
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但社交媒体的算法却没被打造成
03:19
to distinguish between
what's true or false,
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可以区分真和假,
03:21
what's good or bad for society,
what's prosocial and what's antisocial.
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对社会好还是坏,什么是
亲社会和什么反社会。
03:25
That's just not what those algorithms do.
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这些内容,算法都没有涉及到。
03:28
A lot of what they do
is measure engagement:
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他们做的很多事情只是评估互动:
03:30
clicks, comments, shares,
retweets, that kind of thing.
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点击、评论、分享、
转发之类的事情。
03:33
And if you want your content
to get engagement,
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如果你要让你的内容获得互动,
03:36
it has to spark emotion,
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它就得散播情绪,
03:38
specifically, what behavioral scientists
call "high-arousal emotion."
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具体来说,就是行为科学家
所说的那种“高唤醒情绪”。
03:42
Now, "high arousal" doesn't only
mean sexual arousal,
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“高唤醒”不只是性唤起的意思,
03:44
although it's the internet,
obviously that works.
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虽然是在互联网上,但显然这是可行的。
03:47
It means anything, positive or negative,
that gets people's hearts pumping.
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它意味着任何事情,积极的
或消极的,让人们心脏加速跳动的。
03:51
So I would sit with these propagandists,
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所以我和这些推手坐在一起,
03:53
not just the guy in California,
but dozens of them,
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不只是加州这个伙计,
还有其他很多人,
我看着他们一次又一次地
成功做这些事情,
03:56
and I would watch as they did this
again and again successfully,
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03:59
not because they were Russian hackers,
not because they were tech prodigies,
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并非因为他们是俄罗斯黑客,
并非因为他们是科技神童,
04:03
not because they had
unique political insights --
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并非因为他们有独特的政治洞察——
04:05
just because they understood
how social media worked,
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只是因为他们理解
社交媒体的运行方式,
04:08
and they were willing
to exploit it to their advantage.
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并且他们愿意为他们的利益利用它。
04:10
Now, at first I was able to tell myself
this was a fringe phenomenon,
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一开始我告诉自己这是个边缘现象,
这种跟互联网有关的东西。
04:14
something that was
relegated to the internet.
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04:16
But there's really no separation anymore
between the internet and everything else.
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但互联网和其他东西没有任何区别。
04:20
This is an ad that ran
on multiple TV stations
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这是一则在 2018 年国会选举期间
04:22
during the 2018 congressional elections,
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在多家电视台播放的广告,
04:25
alleging with very little evidence
that one of the candidates
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基本没有证据的指控,
其中一名候选人
04:28
was in the pocket of
international manipulator George Soros,
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受到了国际金融操纵者
乔治·索罗斯的操控,
04:31
who is awkwardly photoshopped here
next to stacks of cash.
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他被 PS 到了成堆的现金旁边。
04:35
This is a tweet from
the President of the United States,
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这是一个来自美国总统的推特,
04:37
alleging, again with no evidence,
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同样没有证据的指控,
04:39
that American politics is being
manipulated by George Soros.
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美国政治被乔治·索罗斯操纵。
04:43
This stuff that once seemed so shocking
and marginal and, frankly, just ignorable,
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这些东西看起来那么令人震惊却微不足道,
坦白地说,简直是可以忽略不计,
04:47
it's now so normalized
that we hardly even notice it.
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它现在是如此的平常化,
以至于我们几乎没有注意到它。
04:50
So I spent about
three years in this world.
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于是我在这个世界花了三年的时间。
04:52
I talked to a lot of people.
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我跟很多人交谈过。
04:53
Some of them seemed to have
no core beliefs at all.
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他们中有些人似乎根本没有核心信仰。
04:56
They just seemed to be betting,
perfectly rationally,
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他们只是在完全理性地下注,
04:58
that if they wanted
to make some money online
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如果他们想在网上赚钱
或获得关注,
05:01
or get some attention online,
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他们就应该尽可能地离谱。
05:02
they should just be
as outrageous as possible.
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05:04
But I talked to other people
who were true ideologues.
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但我也和其他真正
的意识形态拥护者谈过。
05:08
And to be clear, their ideology
was not traditional conservatism.
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需要明确的是,他们的意识形态
不是传统的保守主义。
05:12
These were people who wanted
to revoke female suffrage.
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这些人想要废除女性选举权。
05:15
These were people who wanted
to go back to racial segregation.
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这些人想要回到种族隔离时代。
05:18
Some of them wanted to do away
with democracy altogether.
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他们中的一些人想彻底废除民主。
05:21
Now, obviously these people
were not born believing these things.
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很明显,这些人并不是生来
就相信这些事情的。
他们不是小学的时候就学习这些。
05:24
They didn't pick them up
in elementary school.
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05:26
A lot of them, before they went
down some internet rabbit hole,
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他们中的很多人,
在他们掉进网络的泥潭前,
05:29
they had been libertarian
or they had been socialist
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他们要么是自由主义者,
要么是社会主义者,
要么是完全不同的人。
05:32
or they had been something else entirely.
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那么到底发生了什么?
05:34
So what was going on?
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05:36
Well, I can't generalize about every case,
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我不能对每个案例一概而论,
但很多我交谈过的人,
05:39
but a lot of the people I spoke to,
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05:40
they seem to have a combination
of a high IQ and a low EQ.
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他们似乎是高智商和
低情商的结合体。
05:44
They seem to take comfort
in anonymous, online spaces
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他们似乎对匿名
和在线空间感到更舒服,
05:48
rather than connecting in the real world.
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而非在现实世界中的连接。
05:50
So often they would retreat
to these message boards
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他们经常会回到这些留言板
05:53
or these subreddits,
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或子版块上,
05:54
where their worst impulses
would be magnified.
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在那里,他们糟糕的冲动会被放大。
05:56
They might start out saying
something just as a sick joke,
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他们可能一开始说的
只是个恶心的笑话,
06:00
and then they would get so much
positive reinforcement for that joke,
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然后他们因为这个笑话
而得到很多积极的支持,
正如他们所说的,
这么多毫无意义的“互联网观点”,
06:03
so many meaningless
"internet points," as they called it,
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06:06
that they might start
believing their own joke.
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他们可能会开始相信自己的笑话。
06:10
I talked a lot with one young woman
who grew up in New Jersey,
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我跟一个成长在新泽西的
年轻姑娘聊过很多,
06:13
and then after high school,
she moved to a new place
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在她高中毕业后,她搬到新地方
并突然感到被疏远,
06:16
and suddenly she just felt
alienated and cut off
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开始迷失在手机里。
06:18
and started retreating into her phone.
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06:20
She found some of these
spaces on the internet
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她发现互联网上有一些空间,
06:23
where people would post
the most shocking, heinous things.
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人们在那里发表一些最令人震惊、
最令人发指的内容。
06:25
And she found this stuff
really off-putting
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她觉得这些东西很讨厌,
06:28
but also kind of engrossing,
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但也很吸引人,
06:30
kind of like she couldn't
look away from it.
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很难把视线从它们身上移开。
06:33
She started interacting with people
in these online spaces,
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她开始与这些线上空间的人交流,
她觉得这些人很聪明,他们被认可了。
06:36
and they made her feel smart,
they made her feel validated.
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06:38
She started feeling a sense of community,
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她开始体会到社区的温暖,
开始怀疑这些令人震惊的表情包中
06:40
started wondering if maybe
some of these shocking memes
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可能包含着真理。
06:43
might actually contain a kernel of truth.
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06:46
A few months later, she was in a car
with some of her new internet friends
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几个月后,她跟她认识的
几个新网友一起坐车
06:49
headed to Charlottesville, Virginia,
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前往弗吉尼亚州的夏洛茨维尔,
06:51
to march with torches
in the name of the white race.
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以白种人的名义举着火炬游行。
06:55
She'd gone, in a few months,
from Obama supporter
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几个月的时间,
她就从奥巴马的支持者
06:57
to fully radicalized white supremacist.
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变成了激进的白人至上主义者。
07:01
Now, in her particular case,
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对于这种情况,
07:03
she actually was able to find her way
out of the cult of white supremacy.
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她实际上能找到自己的方式
来摆脱白人至上的崇拜。
07:08
But a lot of the people
I spoke to were not.
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但很多与我交谈的人不能。
07:10
And just to be clear:
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说得更明白些:
07:12
I was never so convinced
that I had to find common ground
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我从未如此确信我必须
07:15
with every single person I spoke to
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与每一个我愿意说这句话的人
07:17
that I was willing to say,
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找到共同点,
07:18
"You know what, man,
you're a fascist propagandist, I'm not,
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“你知道吗,伙计,
你是法西斯拥护者,我不是,
07:21
whatever, let's just hug it out,
all our differences will melt away."
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不管怎样,让我们拥抱彼此吧,
我们所有的分歧都会消失。”
不,绝对不会。
07:25
No, absolutely not.
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07:28
But I did become convinced that we cannot
just look away from this stuff.
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但我的确变得确信,
我们不能无视这些东西。
07:31
We have to try to understand it,
because only by understanding it
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我们必须试图理解它,
因为只有通过理解它,
07:34
can we even start to inoculate
ourselves against it.
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我们才能开始预防它。
07:39
In my three years in this world,
I got a few nasty phone calls,
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在这个世界的三年时间中,
我接到过一些让人不快的电话,
07:42
even some threats,
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甚至有些是威胁,
07:44
but it wasn't a fraction of what
female journalists get on this beat.
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但跟女记者收到的威胁相比
算是小巫见大巫了。
07:48
And yeah, I am Jewish,
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是的,我是犹太人,
07:50
although, weirdly, a lot of the Nazis
couldn't tell I was Jewish,
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不过奇怪的是,很多纳粹分子
看不出我是犹太人,
07:53
which I frankly just found
kind of disappointing.
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坦白说这让我有点失望。
07:56
(Laughter)
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(笑声)
07:58
Seriously, like, your whole job
is being a professional anti-Semite.
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说真的,你的工作就是
一个专业的反犹份子。
08:03
Nothing about me
is tipping you off at all?
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我就没有表露一丁点这种特征?
08:05
Nothing?
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一点都没有?
08:06
(Laughter)
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(笑声)
08:09
This is not a secret.
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这并不是个秘密。
08:11
My name is Andrew Marantz,
I write for "The New Yorker,"
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我叫安德鲁·马兰兹,
为《纽约客》撰稿,
08:13
my personality type
is like if a Seinfeld episode
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我的性格类型就像《宋飞正传》里面
08:16
was taped at the Park Slope Food Coop.
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在公园坡的食品店里录制的那一集。
08:18
Nothing?
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一点都没有?
08:19
(Laughter)
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(笑声)
08:24
Anyway, look -- ultimately,
it would be nice
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不管怎样,最终,如果有一个
08:27
if there were, like, a simple formula:
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简单的公式就好了:
08:29
smartphone plus alienated kid
equals 12 percent chance of Nazi.
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智能手机加上被疏远的孩子
等于 12% 的纳粹几率。
08:33
It's obviously not that simple.
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这当然不是那样简单。
08:36
And in my writing,
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在我的文章中,
08:37
I'm much more comfortable
being descriptive, not prescriptive.
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我更喜欢用描述性的,
而不是指令性的字眼。
08:41
But this is TED,
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但这是 TED,
08:43
so let's get practical.
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所以让我们实际点。
08:45
I want to share a few suggestions
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我想要分享几点能让
08:47
of things that citizens
of the internet like you and I
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像你和我这样的互联网公民去做的
08:50
might be able to do to make things
a little bit less toxic.
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能够让事情变得不那么
糟糕的建议。
08:54
So the first one is to be a smart skeptic.
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首先,要做一个聪明的怀疑论者。
08:57
So, I think there are
two kinds of skepticism.
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我认为有两种怀疑论。
09:00
And I don't want to drown you in technical
epistemological information here,
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我不想让你们沉浸在
技术认识论信息中,
09:04
but I call them smart and dumb skepticism.
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但我把它们称为
聪明和愚蠢的怀疑主义。
09:08
So, smart skepticism:
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聪明的怀疑者是:
09:10
thinking for yourself,
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独立思考,
09:11
questioning every claim,
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怀疑任何宣称,
09:13
demanding evidence --
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要求证据——
09:14
great, that's real skepticism.
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很好,这是真正的怀疑。
09:17
Dumb skepticism:
it sounds like skepticism,
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愚蠢的怀疑者:听起来像怀疑,
09:20
but it's actually closer
to knee-jerk contrarianism.
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但实际上它更接近于
下意识的逆向抬杠。
09:23
Everyone says the earth is round,
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人人都说地球是圆的,
09:25
you say it's flat.
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你说它是平的。
09:26
Everyone says racism is bad,
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人人都说种族主义不好,
09:28
you say, "I dunno,
I'm skeptical about that."
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你说,“我不知道,我对此表示怀疑。”
09:31
I cannot tell you how many young white men
I have spoken to in the last few years
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我无法告诉你,在过去 5 年中
我聊过的人中有多少年轻白人
09:35
who have said,
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说过,
09:37
"You know, the media, my teachers,
they're all trying to indoctrinate me
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“媒体,我的老师,
他们都试图向我灌输相信
男性特权和白人特权的观念,
09:40
into believing in male privilege
and white privilege,
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2523
09:42
but I don't know about that,
man, I don't think so."
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但我不知道,我不这么认为。”
09:45
Guys -- contrarian
white teens of the world --
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伙计们——世界上叛逆
的白人青少年——
09:48
look:
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这么说吧:
09:50
if you are being a round earth skeptic
and a male privilege skeptic
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如果你质疑地球不是圆的,
质疑男性至上这种说法是错的,
09:54
and a racism is bad skeptic,
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或是质疑种族主义是不对的,
09:56
you're not being a skeptic,
you're being a jerk.
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你不是怀疑论者,你是个混蛋。
09:59
(Applause)
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3593
(鼓掌)
10:04
It's great to be independent-minded,
we all should be independent-minded,
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有独立的思想很好,
我们都应该有独立的思想,
10:07
but just be smart about it.
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但要对此足够智慧。
10:09
So this next one is about free speech.
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下一个是关于言论自由。
10:11
You will hear smart, accomplished people
who will say, "Well, I'm pro-free speech,"
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你会听到聪明,有成就的人说:
“我支持言论自由,”
10:15
and they say it in this way
that it's like they're settling a debate,
224
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他们这样说,就像他们
在终结一场辩论,
10:19
when actually, that is the very beginning
of any meaningful conversation.
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实际上,这是任何有意义的对话的开始。
10:23
All the interesting stuff
happens after that point.
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所有有趣的事情都发生在这个观点后。
10:26
OK, you're pro-free speech.
What does that mean?
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好的,你支持言论自由,那意味着啥?
10:28
Does it mean that David Duke
and Richard Spencer
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这意味着大卫·杜克和理查德·斯宾塞
10:30
need to have active Twitter accounts?
229
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1845
必须得激活推特账号吗?
10:32
Does it mean that anyone
can harass anyone else online
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这意味着每个人都可因任何理由
10:35
for any reason?
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在网上攻击别人吗?
10:37
You know, I looked through
the entire list of TED speakers this year.
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我看了今年 TED 所有的演讲者清单。
我并没有发现一个人怀疑地球是圆的。
10:40
I didn't find a single
round earth skeptic.
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这违反了言论自由的准则吗?
10:42
Is that a violation of free speech norms?
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2142
10:45
Look, we're all pro-free speech,
it's wonderful to be pro-free speech,
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我们都是言论自由的支持者,
支持言论自由很好,
10:48
but if that's all you know
how to say again and again,
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2621
但如果你知道只是
一次又一次地重复这句话,
10:51
you're standing in the way
of a more productive conversation.
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2991
你就阻碍了一次更有成效的谈话。
10:56
Making decency cool again, so ...
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3135
让体面再次变酷,所以……
10:59
Great!
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1198
很棒!
11:00
(Applause)
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(鼓掌)
11:02
Yeah. I don't even need to explain it.
241
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2106
是的,我甚至都不需要解释它。
11:04
So in my research, I would go
to Reddit or YouTube or Facebook,
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在我的研究中,我会去 Reddit、
YouTube 或 Facebook,
11:08
and I would search for "sharia law"
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2300
搜索“古兰经”,
11:10
or I would search for "the Holocaust,"
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或是“反犹大屠杀”,
11:12
and you might be able to guess
what the algorithms showed me, right?
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你们可能能够猜到算法
会向我展示啥,是吧?
11:16
"Is sharia law sweeping
across the United States?"
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“可兰经正在席卷美国吗?”
11:19
"Did the Holocaust really happen?"
247
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“反犹大屠杀真的发生过吗?”
11:22
Dumb skepticism.
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1258
愚蠢的怀疑主义。
11:24
So we've ended up in this
bizarre dynamic online,
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2381
于是我们就陷入了
这种奇怪的网络动态,
11:27
where some people see bigoted propaganda
250
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2092
有些人把看到的偏执的宣传
11:29
as being edgy or being dangerous and cool,
251
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看作是很新潮的、或是危险但又很酷的,
11:32
and people see basic truth
and human decency as pearl-clutching
252
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3327
人们反而觉得基本的真理
和人类的尊严有些令人感到震惊,
11:35
or virtue-signaling or just boring.
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2544
或是有些圣母,或是无聊的。
11:38
And the social media algorithms,
whether intentionally or not,
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社交媒体算法,不管是有意还是无意,
11:41
they have incentivized this,
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一直都在火上浇油,
11:43
because bigoted propaganda
is great for engagement.
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2928
因为偏执的煽动对于互动很有帮助。
11:46
Everyone clicks on it,
everyone comments on it,
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每个人都点击它,每个人都评论它,
11:48
whether they love it or they hate it.
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1810
不管他们爱它还是讨厌它。
11:51
So the number one thing
that has to happen here
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所以当务之急就是,
11:53
is social networks need
to fix their platforms.
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2938
社交网络需要修复它们的平台。
11:57
(Applause)
261
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4149
(鼓掌)
12:01
So if you're listening to my voice
and you work at a social media company
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3430
那么,如果你在听我的演讲,
你在社交媒体公司工作,
12:05
or you invest in one
or, I don't know, own one,
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2464
或你投资了一家,或者拥有一家,
12:08
this tip is for you.
264
728598
1461
这条建议是给你的。
12:10
If you have been optimizing
for maximum emotional engagement
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3921
如果你一直在优化
以实现最大化情感式的互动,
12:14
and maximum emotional engagement turns out
to be actively harming the world,
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4113
而最大化的情感式互动实际上
正在伤害着这个世界,
12:18
it's time to optimize for something else.
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2536
是时候以其他事情为优化目标了。
12:20
(Applause)
268
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3704
(鼓掌)
12:26
But in addition to putting pressure
on them to do that
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3513
但除了向社交平台施加压力
12:30
and waiting for them
and hoping that they'll do that,
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2634
并等待和希望他们会行动之外,
12:33
there's some stuff that
the rest of us can do, too.
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2502
有一些事情其他人也可以去做。
12:35
So, we can create some better pathways
or suggest some better pathways
272
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4497
这样,我们就能够创造一些更好的途径,
或者找到一些更好的途径,
12:40
for angsty teens to go down.
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760181
1991
减少青少年中的焦虑情绪。
12:42
If you see something that you think
is really creative and thoughtful
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3279
如果你看到一些你认为真的
有创意和有思想的东西,
并且你想要分享那个东西,
你就可以分享,
12:45
and you want to share that thing,
you can share that thing,
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2799
即使它没有让你充满高度兴奋的情绪。
12:48
even if it's not flooding you
with high arousal emotion.
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2656
我发现那真是很小的一步,
12:51
Now that is a very small step, I realize,
277
771002
2020
但总的来说,这些东西真的很重要,
12:53
but in the aggregate,
this stuff does matter,
278
773046
2184
12:55
because these algorithms,
as powerful as they are,
279
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2406
因为这些算法本身非常强大,
12:57
they are taking their
behavioral cues from us.
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2205
它们会从我们身上获取行为线索。
13:01
So let me leave you with this.
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我还想告诉大家,
13:03
You know, a few years ago
it was really fashionable
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2489
几年前,非常时尚的说法是
13:06
to say that the internet
was a revolutionary tool
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2313
互联网是革命性的工具,
13:08
that was going to bring us all together.
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2012
将会把我们聚在一起。
13:11
It's now more fashionable to say
285
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1589
如今更时尚的说法是
13:12
that the internet is a huge,
irredeemable dumpster fire.
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3094
互联网是一场不可挽回的垃圾箱火灾。
13:16
Neither caricature is really true.
287
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1832
两种说法都不完全正确。
13:18
We know the internet
is just too vast and complex
288
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我们知道互联网太大太复杂,
13:21
to be all good or all bad.
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以至于不可能是全好或全不好的。
13:22
And the danger with
these ways of thinking,
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2087
这种思考方式的危险在于,
13:24
whether it's the utopian view
that the internet will inevitably save us
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3463
无论是乌托邦的观点——
互联网将不可避免地拯救我们,
13:28
or the dystopian view that it
will inevitably destroy us,
292
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3448
还是反乌托邦式的观点——
互联网将不可避免地摧毁我们,
13:31
either way, we're letting
ourselves off the hook.
293
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2444
不管怎样,我们要让自己摆脱困境。
13:35
There is nothing inevitable
about our future.
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2606
我们的未来没有什么是不可避免的。
13:38
The internet is made of people.
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2001
互联网由人组成。
13:40
People make decisions
at social media companies.
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2984
是人们在社交媒体公司中做决定。
13:43
People make hashtags trend or not trend.
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2651
是人们让话题标签热门或不热门。
13:46
People make societies progress or regress.
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3129
是人们让社会进步或退步。
13:51
When we internalize that fact,
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1535
当我们内化这个事实时,
13:52
we can stop waiting
for some inevitable future to arrive
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832679
3048
就不会坐以待毙,
13:55
and actually get to work now.
301
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1664
现在就开始着手应对。
13:58
You know, we've all been taught
that the arc of the moral universe is long
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3519
我们都被教育过人类的道德轨迹绵长,
但它终归正义。
14:02
but that it bends toward justice.
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1702
14:06
Maybe.
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1230
也许。
14:08
Maybe it will.
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1200
也许会的。
14:10
But that has always been an aspiration.
306
850776
2477
但这一直是一个愿望。
14:13
It is not a guarantee.
307
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1571
它不是个保证。
14:15
The arc doesn't bend itself.
308
855856
2165
道德轨迹并不会自己转向。
14:18
It's not bent inevitably
by some mysterious force.
309
858045
3675
它不会被某种神秘力量改变轨迹。
14:21
The real truth,
310
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1672
真正的事实,
14:23
which is scarier and also more liberating,
311
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2391
有些可怕但也更加令人舒心,
14:26
is that we bend it.
312
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1215
是我们能够改变它。
14:28
Thank you.
313
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1209
谢谢。
14:30
(Applause)
314
870176
2617
(鼓掌)
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