Evan Williams on what's behind Twitter's explosive growth

Translator: Adham Kurbanov Reviewer: Nafissa Yakubova

Four years ago, on the TED stage,

To'rt yil avval, TED'da

I announced a company I was working with at the time

Men tashkilotni namoshish qilgandim, u paytda o'sha tashkilotda ishlardim.

called Odeo.

Odeo deb nomlangan

And because of that announcement,

Va mening taqdimotimdan keyin

we got a big article in The New York Times,

Biz xaqimizda Ney York Times'da katta maqola yozishdi

which led to more press, which led to more attention,

bu maqoladan so'ng bizga jamiyat va ommaviy axborotning nazari tushdi.

and me deciding to become CEO of that company --

Shunda men o'sha tashkilotning bosh direktori bo'lishga qaror qildim.

whereas I was just an adviser --

(ungacha oddiy maslahatchi edim)

and raising a round of venture capital

Biz safrlama mablag' oldik

and ramping up hiring.

keyin faol tarzda ishchilarni qabul qila boshladik.

One of the guys I hired was an engineer named Jack Dorsey,

Biz yonlagan muhandislardan biri Djek Dorsi edi.

and a year later, when we were trying to decide which way to go with Odeo,

Bir yildan keyin, biz Odeo'ning rivojlanish kelajagini hal qilayotganimizda,

Jack presented an idea he'd been tinkering around with for a number of years

Djek ancha yildan beri o'ylab yurgan fikri xaqida gapirib berdi.

that was based around sending simple status updates to friends.

U do'stlarga oddiy xabarlar jo'natish mexanizmi xaqida edi.

We were also playing with SMS at the time at Odeo,

Aynan o'sha paytda biz Odeo'da SMS sinovini olib borayotgandik

so we kind of put two and two together,

va biz ularni birlashtirishga qaror qildik

and in early 2006 we launched Twitter as a side project at Odeo.

va 2006 yilda Twitterni Odeo tashqi loyihasi sifatida ishga tushirdik.

Now, it's hard to justify doing a side project

Albatta tashqi loyihani boshlang'ich qilib boshlash juda qiyin,

at a startup, where focus is so critical,

ayniqsa asosiy fikrga diqqat qaratish kerakligida,

but I had actually launched Blogger as a side project

lekin Blogger ham qachonlardir tashqi loyiha edi

to my previous company,

mening avvalgi tashkilotimda

thinking it was just a little thing we'd do on the side,

bizga u yirik bo'lmagan loyiha deb tuyilgandi.

and it ended up taking over not only the company,

Lekin u tashkilotning asosiy loyihasiga aylandi,

but my life for the next five or six years.

u mening keyingi besh yoki olti yillik hayotim mazmuniga aylandi.

So I learned to follow hunches

Shunday tarzda men ishki tuygularimga ishonishni o'rgandim.

even though you can't necessarily justify them

har doim ham aniq fikrlash mumkin emasligiga qaramay,

or know where they're going to go.

ularning rivojini tassavvur qilishni o'rgandim.

And that's kind of what's happened with Twitter, time after time.

Twitter bilan ham ko'p o'tmay aynan shunaqa bo'ldi.

So, for those of you unfamiliar,

Ho'sh, Twitter nimaligini bilmaydiganlar bo'lsa -

Twitter is based around a very simple, seemingly trivial concept.

bu oddiy fikrdan tashkillangan xizmat.

You say what you're doing in 140 characters or less,

Siz nima bilan bandligingizni 140dan oshmagan belgilar bilan tariflaysiz.

and people who are interested in you get those updates.

sizni qiziqarli deb hisoblaydiganlar esa sizning xabarlaringizni qabul qilishadi.

If they're really interested,

Agar ularga bu juda qiziqarli bo'lsa,

they get the update as a text message on their cell phone.

ular xabarlaringizni sms tarzida qabul qila olishadi.

So, for instance, I may Twitter right now

Masalan men, hozir xabar jo'natishim mumkin,

that I'm giving a talk at TED.

TED'da ma'ruza qilayotganligim xaqida.

And in my case, when I hit send,

Menga kelganda esa, xabar jo'natishim bilan,

up to 60,000 people will receive that message in a matter of seconds.

bir necha soniyadan so'ng 60 ming kishi xabardor bo'ladi.

Now, the fundamental idea is that Twitter

Hullas Twitterning asosiy mazmuni,

lets people share moments of their lives

odamlarga hayot lahzalari bilan bo'lishish imkoniyatini berishdan iborat

whenever they want,

ular qachon hohlamasin

be they momentous occasions

qanchalik muhim hodisa bo'lmasin

or mundane ones.

va xatto yomon lahza bo'lsa ham :)

It is by sharing these moments as they're happening

Hayot lahzalari bilan real vaqtda almashinish orqali

that lets people feel more connected and in touch,

odamlar bir biriga yaqinlikni his qiladi,

despite distance, and in real time.

va xatto oradagi masofaga qaramasdan.

This is the primary use we saw of Twitter from the beginning,

Bu Twitter boshlanishida biz qo'ygan asosiy maqsad edi,

and what got us excited.

bizni ilhomlantiradigan ham edi.

What we didn't anticipate was the many, many other uses

Lekin biz tasavvur qila olmagan narsa, bu oddiy tizimdan qay tarzda

that would evolve from this very simple system.

foydalanish mumkinligi bo'lib chiqdi.

One of the things we realized

Masalan biz shuni tushundikki,

was how important Twitter could be during real-time events.

Twitterda hozir yozilayotgan xabarlar juda muhim ekan.

When the wildfires broke out in San Diego,

Masalan 2007 yil oktyabrda uy yon'gini

in October of 2007,

San Diyegogacha borganda

people turned to Twitter to report what was happening

odamlar Twitterdan so'ngi xabar almashinish uchun foydalana boshlashdi

and to find information from neighbors

va masalan qo'shni uyda

about what was happening around them.

nima bo'layotganligini bilish uchun.

But it wasn't just individuals.

Bundan faqat oddiy kishilar foydalanibgina qolmay

The L.A. Times actually turned to Twitter to dispense information as well,

L.A.Times ro'znomasi Twitter orqali xabar tarqatishni boshladi.

and put a Twitter feed on the front page,

Ular xatto ro'znoma bosh sahifasida Twitter yangiliklarini chop eta boshlashdi

and the L.A. Fire Department and Red Cross

Va Los Anjeles hamda Qizil Krest yong'in xodisasini

used it to dispense news and updates as well.

Twitter yordamida targ'ib qilishgandi.

At this event, dozens of people here are Twittering

Ushbu konferensiyada ko'pchilik Twitterdan foydalanadi

and thousands of people around the world are following along

minglab kishilar esa ularni o'qishadi,

because they want to know what it feels like to be here

chunki ular ham bu yerda bo'lishni hohlaydi

and what's happening.

bu yerda nima bo'layotganini ko'rishni istaydi

Among the other interesting things that have cropped up

Ko'pchilik tashkilotlar

are many things from businesses,

Twitterdan qanday foydalanishni o'rganishdi

from marketing and communications and predictable things,

marketing va hokazo cheklamsiz maqsadlar uchun

to an insanely popular Korean-barbecue taco truck

xatto juda maxshur bo'lgan barbekyu sotuvchi tako yuk mashinasi ham

that drives around L.A. and Twitters where it stops,

Los Anjeles bo'ylab yurib, Twitterda qaerlarda to'xtaganligi xaqida yozyapti

causing a line to form around the block.

bu tarzda yangi mijozlar ro'yxatini chaqiryapti.

Politicians have recently begun Twittering.

Siyosatshunoslar ham Twitterdan foydalanishmoqda

In fact, there are 47 members of Congress

Bugungi kunda Kongregning 47 a'zosi

who currently have Twitter accounts.

Twitter ro'yxatidan o'tishgan.

And they're tweeting, in some cases,

Ba'zida ular ham xabar yozishadi

from behind closed-door sessions with the President.

xatto Prezident bilan bo'layotgan yopiq munozaralardan turib.

In this case, this guy's not liking what he's hearing.

Masalan, eshitganlaridan hursand emasligi xaqida.

The President himself is our most popular Twitter user,

Prezident'ning o'ziga kelsak - U bizning eng mashhur foydalanuvchimiz,

although his tweets have dropped off as of late,

lekin u so'ngi paytda kamdan kam yozyapti

while Senator McCain's have picked up.

ha bu Sinator MakKeyn bo'lsa, buni ham tezda o'rganib oldi

As have this guy's.

Bana bu yigitga o'xshab.

Twitter was originally designed as a broadcast medium:

Twitter boshlanishda, radio-eshittiruv tarzida qurilgan edi.

you send one message and it goes out to everybody,

Siz xabar jo'natasiz, xabar hammaga yetib boradi,

and you receive the messages you're interested in.

siz esa faqat sizga qiziqarli xabarlarni qabul qilasiz.

One of the many ways that users shaped the evolution of Twitter

Twitterni foydalanuvchilar o'zgartirganligiga

was by inventing a way to reply to a specific person

aynan bir foydalanuvchiga xabar

or a specific message.

jo'natish usulini misol qilishimiz mumkin.

So, this syntax, the "@username" that Shaquille O'Neal's using here

E'tibor bering, Shakil O'nil ishlatadigan "@foydalanuvchi" imlosi,

to reply to one of his fans,

ishqibozlaridan biriga javob xabar bo'ladi

was completely invented by users,

bu usulni to'la tarzda foydalanuvchilar o'ylab topishgan

and we didn't build it into the system until it already became popular

faqat maxshur bo'lgandan keyin biz bu usulni tizim ta'minotiga kiritdik,

and then we made it easier.

keyin esa faqat u bilan ishlash imkoniyatini yengillashtirdik

This is one of the many ways that users have shaped the system.

Bu faqat foydalanuvchilar xizmatni o'rgartirganidan birgina misol.

Another is via the API.

Boshqa misol - mana bu API.

We built an application-programming interface,

Biz dasturlar yozish interfeysini yaratdik,

which basically means that programmers can write software that interacts with Twitter.

bu Twitter bilan ishlaydigan dasturlar yozish imkoniyatini beradi.

We currently know about over 2,000 pieces of software

Va hozirgi kunda biz ikki mingdan ortiq bunday dasturlarni bilamiz

that can send Twitter updates --

ular orqali Twitterga xabarlar jo'natish mumkin,

interfaces for Mac, Windows, your iPhone, your BlackBerry --

Ular Mak, Windows, iPhone va Blekberri qurilmalarida ishlaydi...

as well as things like

Yoki, masalan, bir qurilma

a device that lets an unborn baby Twitter when it kicks

chaqaloq bachadonda qimirlaganda xabar jo'natadi

or a plant Twitter when it needs water.

yoki boshqasi gul sug'orilishi kerakligida xabar beradi.

Probably the most important third-party development

Balki, eng muhim qo'shimcha dastur ham yaratilgandir

came from a little company in Virginia called Summize.

Virjiniyadagi - Summize degan kichik Tashkilot yaratgan.

Summize built a Twitter search engine.

Ular Twitter uchun qidiruv tizimi yaratishdi.

And they tapped into the fact

Ularning asosiy maqsadi shunda bo'ldiki,

that, if you have millions of people around the world

sizning atrofingizda millionlab odamlar mavjud,

talking about what they're doing and what's around them,

ular nima bilan mashg'ul yoki atrofdagi hodisalarni yozishadi,

you have an incredible resource to find out about any topic or event

va bu xabarlarda ihtiyoriy mavzu yoki hodisalar xaqida axborot mavjud

while it's going on.

bu narsalar ayni paytda yuz beradi.

This really changed how we perceived Twitter.

Bu narsalar Twitter xaqidagi qarashlarimizni o'zgartirdi.

For instance, here's what people are saying about TED.

Masalan, hozir odamlar TED xaqida gapirmoqda.

This is another way that our mind was shifted,

Bu bizning nazarimiz o'zgarishiga yana bir misol

and Twitter wasn't what we thought it was.

va Twitter biz o'ylagan narsa emas bo'lib chiqdi.

We liked this so much we actually bought the company

Bu qidiruv tizimi bizga shunchalik yoqdiki, biz uni sotib oldik.

and are folding it into the main product.

va hozir bu qidiruv tizimini asosiy xizmatimizga biriktiryapmiz.

This not only lets you view Twitters in different ways,

Va bu bizga Twitter'ga boshqacha nazar qarash emas,

but it introduces new use cases as well.

undan yangicha foydalanish usullarini ochyapti.

One of my favorites is what happened a few months ago

Menga yoqqan eng yaxshi namunalardan biri

when there was a gas shortage in Atlanta.

Atlantada yuz bergan benzin yetishmovchiligi edi.

Some users figured out

Foydalanuvchilar Twitter orqali

that they would Twitter when they found gas --

benzin topishganliklari xaqida xabar yoza boshladi

where it was, and how much it cost --

qayerda va qanchadan sotilayotganligi xaqida,

and then appended the keyword "#atlgas"

xabar so'ngida esa "#atlgas" yorlig'ini qo'shishgandi,

which let other people search for that and find gas themselves.

bu xabar orqali boshqalar qayerdan benzin topishni bilib olishi mumkin edi.

And this trend of people using this communication network

Va xabar almashinuv tizimining

to help each other out

bir biriga yordam berish uchun foydalanish fikri,

goes far beyond the original idea of just keeping up with family and friends.

bizning boshlang'ich oila va do'stlar bilan muloqotlashish fikridan ancha ajralib ketdi.

It's happened more and more lately,

Bunday narsalarni tez tez ko'radigan bo'ldik,

whether it's raising money for homeless people

uysizlar uchun yordam puli yig'imlari,

or to dig wells in Africa

Afrikada quduqlar qazish

or for a family in crisis.

yoki oilaga krizis davrida yordam qilish kabi misollar ko'p.

People have raised tens of thousands of dollars over Twitter

Odamlar o'n minglab dollar mablag'larni Twitter orqali

in a matter of days on several occasions.

bir necha kunda xar xil maqsadlar uchun to'play boshlashdi.

It seems like when you give people easier ways to share information,

Axborot almashinuv usullarini yengillashtirganingizda,

more good things happen.

yana ko'plab yaxshi ezgu xodisalar ro'y berar ekan.

I have no idea what will happen next with Twitter.

Men Twitterda yana qanday o'zgarishlar bo'lishi xaqida umuman bilmayman

I've learned to follow the hunch,

Lekin men o'z ko'nglimga ishonishni o'rgandim

but never assume where it will go.

Va bu ishonishim nimalarniga olib kelishini bilmayman.

Thanks.

Rahmat.

(Applause)

(Qarsaklar)

Chris Anderson: We're not quite done yet.

Kris Anderson: Bu hali hammasi emas

So, look, if we could have this screen live.

Hozir biz ajoyib manzarani ko'rsatishimiz mumkin...

This is actually the most terrifying thing that any speaker can do

Hozirgina ma'ruza qilgan odam uchun

after they've been to an event.

bundan ortiq hayratga soladigan narsa bo'lmasa kerak.

It's totally intimidating.

Bu xaqiqatdan ham g'aroyib narsa.

So, this would be the Twitter search screen.

Hozir biz Twitter qidiruviga

So we're going to just type a couple of random words into Twitter.

Bir necha kalit so'z kiritamiz

For example: "Evan Williams."

Malasan: "Evan Villiams"

"Evan Williams, give people more good ways to share information and follow your hunch at TED."

"... odamlarga ko'proq axborot berib, o'z ko'nglizga ishoning @ #TED."

"Currently listening to Evan Williams." "Currently listening to Evan Williams." "Evan Williams --"

"... Evan Viliamsni eshitib o'tiribman."

Oh.

Ajabo.

"Evan Williams is just dying on stage here at TED.

"... Evan Viliams bu yerda TED'da o'zini sharmanda qilyapti."

Worst talk ever!" (Laughter)

"Eng yomon ma'ruza"

Evan Williams: Nice. Thanks.

Evan Viliams: Rahmat, bu juda yoqimli

CA: Just kidding.

Kris: Xazillashdim.

But, literally in the eight minutes he was talking,

Lekin, eng qiziqarlisi shundaki, manashu sakkiz minutlik ma'ruza paytida

there are about fifty tweets that already came on the talk.

Elliktacha xabar jo'natilibdi.

So he'll see every aspect of the reaction:

Hullas juda xar xil bo'lgan fikrlarni ko'rishimiz mumkin:

the fact that Barack Obama is the biggest Twitterer,

Malasan Barak Obamaning eng maxshur foydalanuvchiligi ekanligimi,

the fact that it came out of TED.

yoki u TED tufayli shunday bo'lganligimi...

I don't think there's any other way of getting instant feedback that way.

Menimcha, ayni paytdagi mulohazalarni qabul qilish uchun boshqa imkoniyat bo'lmasa kerak.

You have build something very fascinating,

Siz juda qiziqarli va zavqli narsa yaratdingiz,

and it looks like its best times are still ahead of it.

va o'ylaymanki bu endigina boshlanashi, yangiliklar hali oldinda bo'lsa kerak.

So, thank you very much, Evan. EW: Thank you.

Kattakon rahmat, Evan!

CA: That was very interesting.

Juda qiziqarli bo'ldi.