Mick Mountz: What happens inside those massive warehouses?

19,564 views ใƒป 2015-07-15

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

00:00
Translator: Bob Prottas Reviewer: Nhu PHAM
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๋ฒˆ์—ญ: Jihyeon J. Kim ๊ฒ€ํ† : JaeHoon Lee
00:12
I want to talk to you about,
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์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค๊ป˜
00:15
or share with you, a breakthrough new approach
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๋ฌผ๋ฅ˜์ฐฝ๊ณ ์—์„œ ์ƒํ’ˆ๋“ค์„
00:19
for managing items of inventory inside of a warehouse.
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ํš๊ธฐ์ ์œผ๋กœ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ๋ง์”€๋“œ๋ฆฌ๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
00:22
We're talking about a pick, pack and ship setting here.
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๋ฌผ๊ฑด์„ ๊ฐ€์ ธ๋‹ค๊ฐ€ ํฌ์žฅํ•˜๊ณ  ๋ฐฐ์†กํ•˜๋Š” ๊ฒƒ์„ ๋งํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
00:25
So as a hint,
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ํžŒํŠธ๋ฅผ ๋“œ๋ฆฌ์ž๋ฉด,
00:27
this solution involves hundreds of mobile robots,
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์ด ๋ฐฉ๋ฒ•์€ ์ˆ˜๋ฐฑ๊ฐœ์˜ ์ด๋™์‹ ๋กœ๋ด‡์ด ๋“ค์–ด๊ฐ‘๋‹ˆ๋‹ค.
00:31
sometimes thousands of mobile robots,
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์–ด๋–ค ๋•Œ๋Š” ์ˆ˜์ฒœ๊ฐœ์˜ ๋กœ๋ด‡๋“ค์ด
00:34
moving around a warehouse. And I'll get to the solution.
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๋ฌผ๋ฅ˜์ฐฝ๊ณ ๋ฅผ ๋Œ์•„ ๋‹ค๋‹™๋‹ˆ๋‹ค. ๊ณง ๊ทธ ํ•ด๊ฒฐ์ฑ…์„ ๋ง์”€๋“œ๋ฆด๊ฒŒ์š”.
00:37
But for a moment, just think
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ํ•˜์ง€๋งŒ ๊ทธ ์ „์— ์ž ์‹œ,
00:38
about the last time that you ordered something online.
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์ตœ๊ทผ์— ์˜จ๋ผ์ธ์œผ๋กœ ๊ตฌ๋งคํ•˜์‹  ๊ฒƒ์„ ์ƒ๊ฐํ•ด๋ณด์‹ญ์‹œ์˜ค.
00:40
You were sitting on your couch
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์†ŒํŒŒ์— ์•‰์•„์„œ
00:42
and you decided that you absolutely had to have this red t-shirt.
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์ด ๋นจ๊ฐ„ ์…”์ธ ๋ฅผ ๊ผญ ์‚ฌ์•ผ๊ฒ ๋‹ค๊ณ  ํ•˜๋ฉด
00:46
So โ€” click! โ€” you put it into your shopping cart.
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์‡ผํ•‘์นดํŠธ์— ํด๋ฆญํ•ด์„œ ๋„ฃ์Šต๋‹ˆ๋‹ค.
00:49
And then you decided that green pair of pants
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๋˜ ์˜ˆ์œ ์ดˆ๋ก๋ฐ”์ง€๋ฅผ ์‚ฐ๋‹ค๊ณ  ํ•˜๋ฉด
00:51
looks pretty good too โ€” click!
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ํด๋ฆญํ•ฉ๋‹ˆ๋‹ค.
00:52
And maybe a blue pair of shoes โ€” click!
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ํŒŒ๋ž€์‹ ๋ฐœ๋„ ๊ดœ์ฐฎ๋‹ค ์‹ถ์œผ๋ฉด ํด๋ฆญํ•ฉ๋‹ˆ๋‹ค.
00:54
So at this point you've assembled your order.
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์ด์ œ ์ฃผ๋ฌธํ•œ ๊ฒƒ์ด ๋‹ค ๋ชจ์˜€์Šต๋‹ˆ๋‹ค.
00:56
You didn't stop to think for a moment that
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์ด๊ฒŒ ๊ดœ์ฐฎ์€ ์˜ท์ผ์ง€
00:58
that might not be a great outfit.
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์ƒ๊ฐํ•ด๋ณด์ง€๋„ ์•Š๊ณ 
01:00
But you hit "submit order."
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"์ฃผ๋ฌธ์™„๋ฃŒ"๋ฅผ ๋ˆ„๋ฆ…๋‹ˆ๋‹ค.
01:02
And two days later, this package shows up on your doorstep.
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์ดํ‹€ ๋’ค์— ์ง‘์œผ๋กœ ํƒ๋ฐฐ๊ฐ€ ๋„์ฐฉํ•ฉ๋‹ˆ๋‹ค.
01:06
And you open the box and you're like, wow, there's my goo.
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์ƒ์ž๋ฅผ ์—ด๊ณ ๋Š”, "์™€, ๋ฌผ๊ฑด๋“ค์ด ์™”๋„ค"๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
01:09
Did you ever stop to think about how those items of inventory
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์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ํ˜น์‹œ ๊ทธ ์ƒํ’ˆ๋“ค์ด
01:12
actually found their way inside that box in the warehouse?
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์–ด๋–ป๊ฒŒ ๋ฌผ๋ฅ˜์ฐฝ๊ณ ์—์„œ๋ถ€ํ„ฐ ์ด๋ ‡๊ฒŒ ๋ฐฐ๋‹ฌ๋˜๋Š”์ง€ ์ƒ๊ฐํ•ด๋ณด์…จ์Šต๋‹ˆ๊นŒ?
01:16
So I'm here to tell you it's that guy right there.
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๊ทธ ์ด์•ผ๊ธฐ๋ฅผ ํ•ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค. ์ €๊ธฐ ์‚ฌ๋žŒ์ด ๋ณด์ด์‹œ์ฃ .
01:20
So deep in the middle of that picture,
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์‚ฌ์ง„ ํ•œ ๊ฐ€์šด๋ฐ์— ์žˆ๋Š”
01:23
you see a classic pick-pack worker
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์œ ํ†ต์ด๋‚˜ ์ฃผ๋ฌธ์‹คํ–‰ ๋ถ€์„œ์— ์žˆ๋Š”
01:26
in a distribution or order fulfillments setting.
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์ „ํ˜•์ ์ธ ์ƒํ’ˆํฌ์žฅ ์ง์›์ž…๋‹ˆ๋‹ค.
01:29
Classically these pick workers will spend 60 or 70 percent of their day
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๋ณดํ†ต ์ด ์ง์›๋“ค์€ ํ•˜๋ฃจ์˜ 60-70ํผ์„ผํŠธ๊ฐ€
01:33
wandering around the warehouse.
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์ฐฝ๊ณ ๋ฅผ ์—ฌ๊ธฐ์ €๊ธฐ ๋Œ์•„๋‹ค๋‹ˆ๋Š” ์ผ์ž…๋‹ˆ๋‹ค.
01:35
They'll often walk as much as 5 or 10 miles
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๋ฐฐ์†ก์ƒํ’ˆ์„ ๊ฐ€์ง€๋Ÿฌ ๋‹ค๋‹ˆ๋“œ๋ผ
01:38
in pursuit of those items of inventory.
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๋ณดํ†ต 8-16ํ‚ฌ๋กœ๋ฏธํ„ฐ ์ •๋„๋ฅผ ๊ฑธ์–ด๋‹ค๋‹™๋‹ˆ๋‹ค.
01:40
Not only is this an unproductive way to fill orders,
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์ด๊ฒƒ์€ ๋น„์ƒ์‚ฐ์ ์ธ ๋ฐฉ๋ฒ•์ผ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ
01:45
it also turns out to be an unfulfilling way to fill orders.
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์ฃผ๋ฌธ์„ ๋‹ค ์ฒ˜๋ฆฌํ•ด ์ฃผ์ง€๋„ ๋ชปํ•˜๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
01:49
So let me tell you where I first bumped into this problem.
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์ด ๋ฌธ์ œ๋ฅผ ์–ธ์ œ ์ฒ˜์Œ ๋งž๋‹ฅ๋œจ๋ฆฌ๊ฒŒ ๋˜์—ˆ๋ƒ๋ฉด,
01:52
I was out in the Bay area in '99, 2000, the dot com boom.
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99๋…„๊ณผ 2000๋…„ ๋‹ท์ปด ์—ดํ’์ด ๋ถˆ์—ˆ์„๋•Œ ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์—์„œ
01:57
I worked for a fabulously spectacular flame-out called Webvan.
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์—„์ฒญ๋‚  ์ •๋„๋กœ ๋๋‚ด์ฃผ๊ฒŒ ๋งํ•œ ์›น๋ฐด์ด๋ผ๋Š” ๋ฐ์„œ ์ผํ–ˆ์Šต๋‹ˆ๋‹ค.
02:01
(Laughter)
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(์›ƒ์Œ)
02:02
This company raised hundreds of millions of dollars with the notion that
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์ด ํšŒ์‚ฌ๋Š” ์˜จ๋ผ์ธ ์ฃผ๋ฌธ์œผ๋กœ ์‹๋ฃŒํ’ˆ์„ ๋ฐฐ๋‹ฌํ•œ๋‹ค๋Š” ์ƒ๊ฐ์œผ๋กœ
02:05
we will deliver grocery orders online.
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์ˆ˜์‹ญ์–ต ๋‹ฌ๋Ÿฌ๋ฅผ ๋ชจ์•˜์Šต๋‹ˆ๋‹ค.
02:08
And it really came down to the fact that we couldn't do it cost effectively.
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ํšจ๊ณผ์ ์ธ ๋น„์šฉ๋งŒ์œผ๋กœ ์ด ์ผ์„ ํ•  ์ˆ˜ ์—†๋‹ค๋Š” ์‚ฌ์‹ค์— ์ง๋ฉดํ–ˆ์Šต๋‹ˆ๋‹ค.
02:12
Turns out e-commerce was something that was very hard and very costly.
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์˜จ๋ผ์ธ ์ƒ๊ฑฐ๋ž˜๋ผ๋Š” ๊ฒƒ์ด ๋งค์šฐ ํž˜๋“ค๊ณ  ๋น„์šฉ์ด ๋งŽ์ด ๋“ ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ์•˜์ง€์š”.
02:16
In this particular instance we were trying to assemble 30 items of inventory
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์ƒํ’ˆ 30๊ฐœ๋ฅผ ๋ช‡ ๊ฐœ์˜ ์ฃผ๋จธ๋‹ˆ์— ๋‹ด์•„์„œ
02:20
into a few totes, onto a van to deliver to the home.
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๋ฐด์— ์‹ค์–ด์„œ ์ง‘์œผ๋กœ ๋ฐฐ์†กํ•˜๋ ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:24
And when you think about it, it was costing us 30 dollars.
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๊ทธ๊ฒŒ 30๋‹ฌ๋Ÿฌ๊ฐ€ ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
02:28
Imagine, we had an 89ยข can of soup
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์ƒ๊ฐํ•ด ๋ณด์‹ญ์‹œ์˜ค. 89์„ผํŠธ์งœ๋ฆฌ ์ˆ˜ํ”„์บ”์ด
02:31
that was costing us one dollar to pick and pack into that tote.
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ํฌ์žฅํ•ด์„œ ์ฃผ๋จธ๋‹ˆ์— ๋‹ด๋Š”๋ฐ 1๋‹ฌ๋Ÿฌ๊ฐ€ ๋“œ๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:35
And that's before we actually tried to deliver it to the home.
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๊ทธ๊ฒŒ ๋ฐฐ๋‹ฌ ์ด์ „์˜ ๊ฐ€๊ฒฉ์ด ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.
02:38
So long story short, during my one year at Webvan,
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์š”์•ฝํ•˜๋ฉด, ์›น๋ฐด์—์„œ 1๋…„ ๋™์•ˆ ์ผํ•˜๋ฉฐ
02:41
what I realized by talking to all the material-handling providers
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์ƒํ’ˆ์„ ์ง์ ‘ ๋‹ค๋ฃจ๋Š” ์‚ฌ๋žŒ๋“ค์„ ํ†ตํ•ด ์•ˆ ๊ฒƒ์ด
02:44
was that there was no solution designed specifically to solve each base picking.
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์ƒํ’ˆ์„ ์„ ๋ฐœํ•˜๋Š” ์ดˆ๊ธฐ์ƒํƒœ์— ๋Œ€ํ•œ ํ•ด๊ฒฐ๋ฐฉ๋ฒ•์ด ์—†์—ˆ๋‹ค๋Š” ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:49
Red item, green, blue, getting those three things in a box.
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๋นจ๊ฐ•, ์ดˆ๋ก, ํŒŒ๋ž‘ ์ด ์„ธ๊ฐ€์ง€๋ฅผ ํ•œ ์ƒ์ž์— ๋‹ด๋Š” ๊ฒƒ์ด์ฃ .
02:53
So we said, there's just got to be a better way to do this.
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๋” ๋‚˜์€ ๋ฐฉ๋ฒ•์ด ์žˆ์–ด์•ผ ํ•œ๋‹ค๊ณ  ์ €ํฌ๋Š” ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
02:56
Existing material handling was set up to pump
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ํ˜„์žฌ ์žˆ๋Š” ๋ฌผ๋ฅ˜๋ฐฉ์‹์€
02:58
pallets and cases of goo to retail stores.
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ํ™”๋ฌผ์šด๋ฐ˜๋Œ€์™€ ๋ฌผํ’ˆ์ƒ์ž๋ฅผ ์†Œ๋งค์ ์œผ๋กœ ์˜ฎ๊ธฐ๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค.
03:02
Of course Webvan went out of business, and about a year and a half later,
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๋ฌผ๋ก  ์›น๋ฐด์€ ์‚ฌ์—…์„ ์ ‘์—ˆ๊ณ , ์•ฝ ์ผ๋…„ ๋ฐ˜๋’ค์—๋„
03:06
I was still noodling on this problem. It was still nagging at me.
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์ €๋Š” ์ด ๋ฌธ์ œ๋ฅผ ๊ณ ๋ฏผํ•ด๋ดค์Šต๋‹ˆ๋‹ค. ์—ฌ์ „ํžˆ ๊ณจ์น˜์•„ํ”ˆ ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค.
03:09
And I started thinking about it again.
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๋‹ค์‹œ ๊ณ ๋ฏผํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:11
And I said, let me just focus briefly on what I wanted as a pick worker,
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์ œ๊ฐ€ ์ƒํ’ˆํฌ์žฅ ์ง์›์ด๋ผ๋ฉด ๋ฌด์—‡์ด ํ•„์š”ํ• ๊นŒ๋ฅผ ์ƒ๊ฐํ•ด๋ณด์•˜์Šต๋‹ˆ๋‹ค.
03:16
or my vision for how it should work.
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๋˜ ์–ด๋–ค ์‹์œผ๋กœ ๋˜์–ด์•ผ ํ• ๊นŒ๋ฅผ ์ƒ๊ฐํ•ด๋ดค์Šต๋‹ˆ๋‹ค.
03:19
(Laughter)
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(์›ƒ์Œ)
03:20
I said, let's focus on the problem.
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๋ฌธ์ œ์— ์ง‘์ค‘์„ ํ•ด๋ณด์ž๋Š” ๊ฒƒ์ด์ฃ .
03:22
I have an order here and what I want to do is I want to put
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์ฃผ๋ฌธ์„ ๋ฐ›์œผ๋ฉด ์ด๋ ‡๊ฒŒ ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:26
red, green and blue in this box right here.
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๋นจ๊ฐ•, ์ดˆ๋ก, ํŒŒ๋ž‘ ๋ฌผ๊ฑด์„ ๋ฐ”๋กœ ์ƒ์ž์— ๋‹ด๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:28
What I need is a system where I put out my hand and โ€” poof! โ€”
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์ œ๊ฐ€ ํ•„์š”ํ•œ ๊ฑด ์†์„ ๋‚ด๋ฐ€๋ฉด "ํœ™"ํ•˜๊ณ 
03:31
the product shows up and I pack it into the order,
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๋ฌผ๊ฑด์ด ๋‚˜ํƒ€๋‚˜ ์ˆœ์„œ๋Œ€๋กœ ๋‹ด๋Š” ์‹œ์Šคํ…œ์ž…๋‹ˆ๋‹ค.
03:34
and now we're thinking,
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์ด๊ฒƒ์€ ๋ฌธ์ œ ํ•ด๊ฒฐ์— ์žˆ์–ด์„œ
03:35
this would be a very operator-centric approach to solving the problem.
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๋งค์šฐ ์šด์˜์ž ์ค‘์‹ฌ์˜ ๋ฐฉ๋ฒ•์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
03:39
This is what I need. What technology is available to solve this problem?
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์ œ๊ฐ€ ํ•„์š”ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ํ•˜๋ ค๋ฉด ์–ด๋–ค ๊ธฐ์ˆ ์ด ํ•„์š”ํ• ๊นŒ์š”?
03:43
But as you can see, orders can come and go, products can come and go.
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๋ณด์‹œ๋‹ค์‹œํ”ผ, ์ฃผ๋ฌธ๊ณผ ์ƒํ’ˆ๋“ค์ด ์ˆ˜์‹œ๋กœ ์™”๋‹ค๊ฐ”๋‹ค ํ•ฉ๋‹ˆ๋‹ค.
03:47
It allows us to focus on making the pick worker the center of the problem,
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์ž‘์—…ํ•˜๋Š” ์‚ฌ๋žŒ์„ ์ค‘์‹ฌ์œผ๋กœ ๋ฌธ์ œ๋ฅผ ์ƒ๊ฐํ•ด ๋ณด๊ณ 
03:52
and providing them the tools to make them as productive as possible.
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์ตœ๋Œ€ํ•œ ์ƒ์‚ฐ์ ์œผ๋กœ ์ผํ•  ์ˆ˜ ์žˆ๋Š” ์ˆ˜๋‹จ์„ ์ œ๊ณตํ•˜๋Š”๋ฐ ์ง‘์ค‘ํ•ฉ๋‹ˆ๋‹ค.
03:57
So how did I arrive at this notion?
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์ œ๊ฐ€ ์ด๋Ÿฐ ๊ฐœ๋…์„ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•ด๋ƒˆ์„๊นŒ์š”?
03:59
Well, actually it came from a brainstorming exercise,
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๋ธŒ๋ ˆ์ธ์Šคํ† ๋ฐ์œผ๋กœ ์ƒ๊ฐํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค.
04:02
probably a technique that many of you use,
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์•„๋งˆ ์—ฌ๋Ÿฌ๋ถ„๊ป˜์„œ๋„ ์“ฐ์‹œ๋Š” ๊ธฐ๋ฒ•์ผ ๊ฒ๋‹ˆ๋‹ค.
04:05
It's this notion of testing your ideas.
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์ƒ๊ฐ์„ ์‹œํ—˜ํ•ด๋ณด๋Š” ๊ฐœ๋…์ด์ฃ .
04:07
Take a blank sheet, of course,
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๋นˆ ์ข…์ด๋ฅผ ๊ฐ€์ ธ๋‹ค๊ฐ€,
04:09
but then test your ideas at the limits โ€” infinity, zero.
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์ƒ๊ฐ์˜ ํ•œ๊ณ„๋ฅผ ๋ฌดํ•œ๋Œ€, ์˜๊นŒ์ง€ ์‹œํ—˜ํ•ด๋ด…๋‹ˆ๋‹ค.
04:13
In this particular case, we challenged ourselves with the idea:
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์ด ๊ฒฝ์šฐ์— ์ €ํฌ๊ฐ€ ๋„์ „ํ•ด ๋ณธ ์ƒ๊ฐ์€,
04:16
What if we had to build a distribution center in China,
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๋งค์šฐ ์ €๋น„์šฉ ์‹œ์žฅ์ธ ์ค‘๊ตญ์—
04:19
where it's a very, very low-cost market?
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์œ ํ†ต์‹œ์„ค์„ ๋งŒ๋“ ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?
04:22
And say, labor is cheap, land is cheap.
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๋…ธ๋™๋ ฅ๊ณผ ํ† ์ง€๋น„์šฉ์ด ์ €๋ ดํ•œ ๊ณณ์— ๋ง์ž…๋‹ˆ๋‹ค.
04:25
And we said specifically,
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์ €ํฌ๋Š” ๊ตฌ์ฒด์ ์œผ๋กœ ๋“ค์–ด๊ฐ€์„œ,
04:27
"What if it was zero dollars an hour for direct labor
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"์ธ๊ฑด๋น„๊ฐ€ ์ „ํ˜€ ๋“ค์ง€ ์•Š๋Š” ๋…ธ๋™๋ ฅ์—
04:30
and we could build a million- square-foot distribution center?"
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๋ฐฑ๋งŒ ํ‰๋ฐฉํ”ผํŠธ์˜ ์œ ํ†ต์‹œ์„ ์ง€์„ ์ˆ˜ ์žˆ๋‹ค๋ฉด ์–ด๋–จ๊นŒ์š”?"
04:32
So naturally that led to ideas that said,
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๋‹น์—ฐํžˆ ์ด๋Ÿฐ ๊ฒฐ๋ก ์ด ๋‚ฌ์ฃ ,
04:35
"Let's put lots of people in the warehouse."
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"์ฐฝ๊ณ ์— ์—„์ฒญ๋‚˜๊ฒŒ ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์žˆ์–ด์•ผ๊ฒ ๋„ค์š”."
04:36
And I said, "Hold on, zero dollars per hour,
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์ €๋Š”, "์ž ๊น๋งŒ, ์‹œ๊ธ‰์ด 0์›์ธ๋ฐ,
04:39
what I would do is 'hire'
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๋งค์ผ ์•„์นจ 8์‹œ์— ์ถœ๊ทผํ•ด์„œ
04:42
10,000 workers to come to the warehouse every morning at 8 a.m.,
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์ฐฝ๊ณ ์— ๊ฐ€์„œ๋Š” ๋ฌผ๊ฑด์„ ์ง‘์–ด๋“ค๊ณ 
04:46
walk into the warehouse and pick up one item of inventory
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๊ฑฐ๊ธฐ์„œ ์„œ์žˆ๋Š” ์„œ์žˆ์„ ๋งŒ ๋ช…์˜ ์ง์›์„
04:49
and then just stand there.
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๋‚ด๊ฐ€ '์ฑ„์šฉ'ํ•œ๋‹ค๋Š” ๊ฒƒ์ด์ž–์•„์š”."
04:51
So you hold Captain Crunch, you hold the Mountain Dew,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ๋‹น์‹ ์€ ๊ณผ์ž๋ฅผ ์ง‘๊ณ  ๋‹น์‹ ์€ ์‚ฌ์ด๋‹ค๋ฅผ ๋“ค๊ณ ,
04:53
you hold the Diet Coke.
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๋‹น์‹ ์€ ์ฝœ๋ผ๋ฅผ ์ง‘์œผ์„ธ์š”.
04:55
If I need it, I'll call you, otherwise just stand there.
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ํ•„์š”ํ•˜๋ฉด ๋ถ€๋ฅผํ…Œ๋‹ˆ๊นŒ ๊ฑฐ๊ธฐ ์„œ์žˆ์–ด์š”.
04:57
But when I need Diet Coke and I call it, you guys talk amongst yourselves.
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์ฝœ๋ผ๊ฐ€ ํ•„์š”ํ•ด์„œ ๋ถ€๋ฅด๋ฉด ๋‹น์‹ ๋“ค์€ ์„œ๋กœ ์ด์•ผ๊ธฐ๋ฅผ ํ•˜์„ธ์š”.
05:00
Diet Coke walks up to the front โ€” pick it, put it in the tote, away it goes."
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์ฝœ๋ผ๊ฐ€ ์•ž์— ์˜ค๋ฉด ์ง‘์–ด์„œ ๊ฐ€๋ฐฉ์— ๋„ฃ๊ณ  ๋˜๋Œ์•„ ๊ฐ€์ฃ .
05:04
Wow, what if the products could walk and talk on their own?
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์™€, ์ƒํ’ˆ๋“ค์ด ์Šค์Šค๋กœ ์›€์ง์ด๊ณ  ๋งํ•˜๋ฉด ์–ด๋–จ๊นŒ์š”?
05:09
That's a very interesting, very powerful way
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๋งค์šฐ ํฅ๋ฏธ๋กญ๊ณ , ๊ฐ•๋ ฅํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ
05:11
that we could potentially organize this warehouse.
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์–ด์ฉŒ๋ฉด ์ด ์ฐฝ๊ณ ๋ฅผ ์ •๋ฆฌํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.
05:14
So of course, labor isn't free,
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๊ทธ๋Ÿฐ๋ฐ, ๋…ธ๋™๋ ฅ์€ ๊ณต์งœ๊ฐ€ ์•„๋‹ˆ์ฃ .
05:16
on that practical versus awesome spectrum.
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์ด์ƒ๊ณผ ํ˜„์‹ค์˜ ๊ด€์ ์—์„œ ๋ง์ž…๋‹ˆ๋‹ค.
05:20
(Laughter)
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(์›ƒ์Œ)
05:21
So we said mobile shelving โ€” We'll put them on mobile shelving.
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์ €ํฌ๋Š” ์ด๋™์‹ ์„ ๋ฐ˜์„ ์ƒ๊ฐํ•ด๋ดค์Šต๋‹ˆ๋‹ค.
05:24
We'll use mobile robots and we'll move the inventory around.
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์ด๋™์‹ ๋กœ๋ด‡์œผ๋กœ ์ƒํ’ˆ์„ ์˜ฎ๊ธฐ๋Š” ๊ฒ๋‹ˆ๋‹ค.
05:29
And so we got underway on that and then I'm sitting on my couch in 2008.
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์ €ํฌ๋Š” ์ง„ํ–‰์„ ์‹œ์ผฐ๊ณ  2008๋…„์— ์ €๋Š” TV์•ž์— ์•‰์•„์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
05:34
Did any of you see the Beijing Olympics, the opening ceremonies?
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์—ฌ๋Ÿฌ๋ถ„ ๋ฒ ์ด์ง• ์˜ฌ๋ฆผํ”ฝ ๊ฐœ๋ง‰์‹ ๋ณด์…จ๋‚˜์š”?
05:38
I about fell out of my couch when I saw this.
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๊ทธ๊ฑธ ๋ณด๊ณ  ์ €๋Š” ์˜์ž์—์„œ ๊ตด๋Ÿฌ๋–จ์–ด์งˆ๋ป” ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:41
I'm like, that was the idea!
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๋ฐ”๋กœ ์ €๊ฑฐ์•ผ! ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์ฃ .
05:42
(Laughter and Applause)
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(์›ƒ์Œ)(๋ฐ•์ˆ˜)
05:47
We'll put thousands of people on the warehouse floor, the stadium floor.
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์ˆ˜์ฒœ๋ช…์˜ ์‚ฌ๋žŒ๋“ค์ด ์ฐฝ๊ณ ์—, ์šด๋™์žฅ์— ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
05:50
But interestingly enough, this actually relates to the idea
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ํฅ๋ฏธ๋กญ๊ฒŒ๋„ ์ด๊ฒƒ์€ ๊ด€๋ จ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
05:54
in that these guys were creating some incredibly powerful, impressive digital art,
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์ด ์‚ฌ๋žŒ๋“ค์€ ํœ˜ํ™ฉ์ฐฌ๋ž€ํ•œ ๋””์ง€ํ„ธ ์˜ˆ์ˆ ์„ ๋งŒ๋“ค๊ณ  ์žˆ์ฃ .
06:00
all without computers, I'm told,
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์ œ๊ฐ€ ๋“ฃ๊ธฐ๋ก  ์ปดํ“จํ„ฐ ์—†์ด ๋ง์ž…๋‹ˆ๋‹ค.
06:02
it was all peer-to-peer coordination and communication.
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๋ชจ๋‘ P2P๋ฐฉ์‹์˜ ํ˜‘๋™๊ณผ ์†Œํ†ต์œผ๋กœ ํ•˜๋Š” ๊ฒ๋‹ˆ๋‹ค.
06:04
You stand up, I'll squat down.
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๋„ค๊ฐ€ ์ผ์–ด๋‚˜๋ฉด ๋‚˜๋Š” ์•‰์„๊ป˜.
06:06
And they made some fabulous art.
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๊ทธ๋ ‡๊ฒŒ ๋ฉ‹์ง„ ์˜ˆ์ˆ ์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
06:08
It speaks to the power of emergence
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์„œ๋กœ ์†Œํ†ต์ด ๊ฐ€๋Šฅํ•˜๋ฉด
06:10
in systems when you let things start to talk with each other.
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์ฒด๊ณ„์•ˆ์—์„œ ๋†€๋ผ์šด ํž˜์ด ์ƒ๊ธฐ๋Š” ๊ฒ๋‹ˆ๋‹ค.
06:14
So that was a little bit of the journey.
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๊ทธ๋ž˜์„œ ์—ฌ๊ธฐ๊นŒ์ง€ ์˜ค๊ธฐ์—๋Š” ๊ทธ๊ฒŒ ์•ฝ๊ฐ„์˜ ์—ฌ์ •์ด์—ˆ์ฃ .
06:18
So of course, now what became the practical reality of this idea?
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์ž ์ด์ œ ์ด๊ฒƒ์ด ์–ด๋–ป๊ฒŒ ํ˜„์‹ค์ด ๋˜์—ˆ์„๊นŒ์š”?
06:22
Here is a warehouse.
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์—ฌ๊ธฐ๋Š” ์ฐฝ๊ณ ์ž…๋‹ˆ๋‹ค.
06:24
It's a pick, pack and ship center that has about 10,000 different SKUs.
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์•ฝ ๋งŒ๊ฐœ์˜ ์ƒํ’ˆ๊ด€๋ฆฌ๋‹จ์œ„๊ฐ€ ์žˆ๋Š” ํฌ์žฅ ๋ฐฐ์†ก ์‹œ์„ค์ž…๋‹ˆ๋‹ค.
06:28
We'll call them red pens, green pens, yellow Post-It Notes.
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์ €ํฌ๋Š” ๋นจ๊ฐ• ์นธ, ์ดˆ๋ก ์นธ, ๋…ธ๋ž‘๋ฉ”๋ชจ์ง€๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
06:32
We send the little orange robots out to pick up the blue shelving pods.
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์ž‘์€ ์˜ค๋ Œ์ง€์ƒ‰ ๋กœ๋ด‡์„ ๋ณด๋‚ด์„œ ํŒŒ๋ž€ ์„ ๋ฐ˜์„ ๊ฐ€์ ธ์˜ค๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
06:35
And we deliver them to the side of the building.
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๊ทธ๋ฆฌ๊ณ  ๊ฑด๋ฌผ ํ•œ ์ชฝ์œผ๋กœ ๊ฐ€์ ธ๊ฐ‘๋‹ˆ๋‹ค.
06:37
So all the pick workers now get to stay on the perimeter.
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๋ชจ๋“  ํฌ์žฅ ์ง์›๋“ค์ด ์™ธ๊ณฝ์— ์žˆ์Šต๋‹ˆ๋‹ค.
06:40
And the game here is to pick up the shelves,
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์—ฌ๊ธฐ์„œ ํ•  ์ผ์€ ์„ ๋ฐ˜์„ ์ง‘์–ด์„œ
06:43
take them down the highway and deliver them straight to the pick worker.
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ํ†ต๋กœ๋กœ ๊ฐ„ ๋‹ค์Œ ๋ฐ”๋กœ ์ง์›์—๊ฒŒ ์ฃผ๋Š” ๊ฒ๋‹ˆ๋‹ค.
06:46
This pick worker's life is completely different.
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์ด ์ง์›์˜ ์ƒํ™œ์€ ์™„์ „ํžˆ ๋‹ค๋ฆ…๋‹ˆ๋‹ค.
06:48
Rather than wandering around the warehouse, she gets to stay still
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์ฐฝ๊ณ ๋ฅผ ์—ฌ๊ธฐ์ €๊ธฐ ๋‹ค๋‹ˆ์ง€ ์•Š๊ณ  ์ด๊ณณ ํฌ์žฅ์ฝ”๋„ˆ์—
06:52
in a pick station like this
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๊ฐ€๋งŒํžˆ ์žˆ์œผ๋ฉด ๋ฉ๋‹ˆ๋‹ค.
06:53
and every product in the building can now come to her.
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๊ฑด๋ฌผ์•ˆ์˜ ๋ชจ๋“  ์ƒํ’ˆ์— ์ง์›์—๊ฒŒ ์˜ต๋‹ˆ๋‹ค.
06:57
So the process is very productive.
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์ฒ˜๋ฆฌ๊ณผ์ •์ด ๋งค์šฐ ์ƒ์‚ฐ์ ์ด์ฃ .
07:01
Reach in, pick an item, scan the bar code, pack it out.
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์†์„ ๋ป—์–ด ์ƒํ’ˆ์„ ์ง‘๊ณ , ๋ฐ”์ฝ”๋“œ๋ฅผ ์ฐ์€ ๋‹ค์Œ ํฌ์žฅํ•ฉ๋‹ˆ๋‹ค.
07:05
By the time you turn around,
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๋Œ์•„์„ค ์ฆˆ์Œ์—๋Š”
07:06
there's another product there ready to be picked and packed.
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๋‹ค์Œ ์ƒํ’ˆ์ด ๋Œ€๊ธฐ์ค‘์ž…๋‹ˆ๋‹ค.
07:09
So what we've done is take out all of the non-value added
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ๋น„๋ถ€๊ฐ€๊ฐ€์น˜์˜
07:12
walking, searching, wasting, waited time,
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๊ฑท๊ณ  ๊ธฐ๋‹ค๋ฆฌ๋Š” ๋“ฑ์˜ ๋…ธ๋™์‹œ๊ฐ„์„ ์—†์• ๊ณ 
07:15
and we've developed a very high-fidelity way to pick these orders,
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๋งค์šฐ ์ƒ์‚ฐ์ ์ธ ์ฃผ๋ฌธ์‹คํ–‰๋ฐฉ๋ฒ•์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.
07:19
where you point at it with a laser, scan the UPC barcode,
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์„ธ๊ณ„๊ณตํ†ต ๋ฐ”์ฝ”๋“œ๋ฅผ ์Šค์บ”ํ•˜๊ณ 
07:24
and then indicate with a light which box it needs to go into.
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์–ด๋Š ์ƒ์ž๋กœ ๋“ค์–ด๊ฐ€์•ผ ํ•˜๋Š”์ง€ ๊ฐ€๋ฆฌํ‚ค๋ฉด ๋ฉ๋‹ˆ๋‹ค.
07:27
So more productive, more accurate and, it turns out,
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๋”์šฑ ๋” ์ƒ์‚ฐ์ ์ด๊ณ  ์ •ํ™•ํ•˜๋ฉฐ
07:30
it's a more interesting office environment for these pick workers.
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ํฌ์žฅ์ง์›๋“ค์—๊ฒŒ๋Š” ์ฆ๊ฑฐ์šด ์ž‘์—…ํ™˜๊ฒฝ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
07:35
They actually complete the whole order.
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๋ชจ๋“  ์ฃผ๋ฌธ์„ ์‹ค์ œ๋กœ ์™„์ˆ˜ํ•ฉ๋‹ˆ๋‹ค.
07:37
So they do red, green and blue, not just a part of the order.
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์ฃผ๋ฌธ์˜ ์ผ๋ถ€๋งŒ์ด ์•„๋‹ˆ๋ผ ์ „์ฒด์˜์—ญ์„ ํ•ฉ๋‹ˆ๋‹ค.
07:40
And they feel a little bit more in control of their environment.
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๊ทธ๋“ค์€ ์ž‘์—…ํ™˜๊ฒฝ์— ๋Œ€ํ•ด ์ข€๋” ์ž˜ ๊ด€๋ฆฌํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋Š๋‚๋‹ˆ๋‹ค.
07:43
So the side effects of this approach
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์ด ๋ฐฉ๋ฒ•์ด ๋‚ณ์€ ๋‹ค๋ฅธ ํšจ๊ณผ๋ฅผ ๋ณด๊ณ 
07:46
are what really surprised us.
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์ €ํฌ๋Š” ๋งค์šฐ ๋†€๋ž์Šต๋‹ˆ๋‹ค.
07:48
We knew it was going to be more productive.
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์ด๊ฒƒ์ด ๋ณด๋‹ค ์ƒ์‚ฐ์ ์ž„์„ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:49
But we didn't realize just how pervasive this way of thinking
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ํ•˜์ง€๋งŒ ์ด๋Ÿฐ ๋ฐฉ์‹์ด ์ฐฝ๊ณ ์˜ ๋‹ค๋ฅธ ๊ธฐ๋Šฅ์—
07:54
extended to other functions in the warehouse.
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์–ด๋–ป๊ฒŒ ํ™•์žฅ๋˜์–ด ๋ฏธ์น ์ง€๋Š” ์•Œ์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค.
07:59
But what effectively this approach is doing inside of the DC
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์ด ๋ฐฉ๋ฒ•์ด ์†Œํ†ตํ•˜๋Š” ๊ณณ์—์„œ ํšจ๊ณผ์ ์œผ๋กœ ํ•œ ์ผ์€
08:04
is turning it into a massively parallel processing engine.
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๊ฑฐ๋Œ€ํ•œ ๋ณ‘๋ ฌ์ฒ˜๋ฆฌ ์—”์ง„์œผ๋กœ ๋ฐ”๊พผ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
08:08
So this is again a cross-fertilization of ideas.
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์ด๊ฒƒ ์—ญ์‹œ ๋‹ค์–‘ํ•œ ์ƒ๊ฐ์„ ํ™œ์„ฑํ™”์‹œํ‚จ ๊ฒ๋‹ˆ๋‹ค.
08:11
Here's a warehouse and we're thinking about
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์ €ํฌ๋Š” ์—ฌ๊ธฐ ์ฐฝ๊ณ ์—์„œ
08:13
parallel processing supercomputer architectures.
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๋ณ‘๋ ฌ์ฒ˜๋ฆฌ ์ˆ˜ํผ์ปดํ“จํ„ฐ๋ฅผ ์ƒ๊ฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
08:16
The notion here is that you have
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๊ฐœ๋…์€ ์ด๋ ‡์Šต๋‹ˆ๋‹ค.
08:19
10 workers on the right side of the screen
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์˜ค๋ฅธ์ชฝ ํ™”๋ฉด์— ์žˆ๋Š” 10๋ช…์˜ ์ง์›์ด
08:21
that are now all independent autonomous pick workers.
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๋ชจ๋‘ ๋…์ž์ ์ธ ํฌ์žฅ์ง์›์ž…๋‹ˆ๋‹ค.
08:26
If the worker in station three decides to leave and go to the bathroom,
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3๋ฒˆ ํฌ์žฅ๋Œ€์˜ ์ง์›์ด ํ™”์žฅ์‹ค์„ ๊ฐ„๋‹ค๊ณ  ํ•ด๋„
08:30
it has no impact on the productivity of the other nine workers.
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๋‹ค๋ฅธ ์•„ํ™‰๋ช…์˜ ์ง์›์˜ ์ƒ์‚ฐ์„ฑ์— ์˜ํ–ฅ์„ ์ฃผ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
08:33
Contrast that, for a moment, with the traditional method of using a conveyor.
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๋Œ€์กฐ์ ์œผ๋กœ ์ปจ๋ฒ ์ด์–ด ๋ฒจํŠธ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ์ „ํ†ต์ ์ธ ๋ฐฉ์‹์€
08:37
When one person passes the order to you,
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ํ•œ ์‚ฌ๋žŒ์ด ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์ฃผ๋ฌธ์„ ๋„˜๊ฒจ์ฃผ๋ฉด
08:39
you put something in and pass it downstream.
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๋ฌผ๊ฑด์„ ๋‹ด์•„ ๋‹ค์Œ์œผ๋กœ ๋„˜๊น๋‹ˆ๋‹ค.
08:42
Everyone has to be in place for that serial process to work.
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๋ชจ๋‘๊ฐ€ ์ˆœ์ฐจ์ ์ธ ๊ณผ์ •์ƒ์—์„œ ์ œ์ž๋ฆฌ์— ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
08:45
This becomes a more robust way to think about the warehouse.
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๋ฌผ๋ฅ˜์ฐฝ๊ณ ์— ์žˆ์–ด ํ™•๊ณ ํ•œ ์ƒ๊ฐ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
08:48
And then underneath the hoods gets interesting in that we're tracking
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๋ฎ๊ฐœ ์•„๋ž˜์—์„œ๋Š” ์ƒํ’ˆ์˜ ์ธ๊ธฐ๋„๋ฅผ
08:53
the popularity of the products.
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์ถ”์ ํ•˜๋Š๋ผ ์žฌ๋ฐŒ๋Š” ์ผ์ด ๋ฒŒ์–ด์ง‘๋‹ˆ๋‹ค.
08:55
And we're using dynamic and adaptive algorithms
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๋ฌผ๋ฅ˜์ฐฝ๊ณ ์˜ ๋ฐ”๋‹ฅ์„ ์กฐ์ •ํ•˜๋Š”๋ฐ์—
08:57
to tune the floor of the warehouse.
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์—ญ๋™์ ์ด๊ณ  ์ ์‘๋ ฅ์žˆ๋Š” ์•Œ๊ณ ๋ฆฌ์ฆ˜์„ ์”๋‹ˆ๋‹ค.
09:02
So what you see here potentially the week leading up to Valentine's Day.
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์—ฌ๊ธฐ ๋ณด์‹œ๋Š” ๊ฒƒ์ด ๋ฐœ๋ Œํƒ€์ธ๋ฐ์ด ์ฃผ๊ฐ„์ž…๋‹ˆ๋‹ค.
09:07
All that pink chalky candy has moved to the front of the building
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๋ถ„ํ™์‚ฌํƒ•๋“ค์ด ๊ฑด๋ฌผ์˜ ์•ž์ชฝ์œผ๋กœ ์˜ฎ๊ฒจ์ง€๊ณ 
09:11
and is now being picked into a lot of orders in those pick stations.
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์—„์ฒญ๋‚œ ์ฃผ๋ฌธ๋Ÿ‰์ด ํฌ์žฅ๋Œ€์—์„œ ํฌ์žฅ๋ฉ๋‹ˆ๋‹ค.
09:14
Come in two days after Valentine's Day, and that candy, the leftover candy,
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๋ฐœ๋ Œํƒ€์ธ๋ฐ์ด ์ดํ‹€ ํ›„๋ฉด ๋‚จ์€ ์‚ฌํƒ•๋“ค์€
09:19
has all drifted to the back of the warehouse
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์ฐฝ๊ณ  ๋’ค์ชฝ์œผ๋กœ ์˜ฎ๊ฒจ์ง€๊ณ 
09:21
and is occupying the cooler zone on the thermal map there.
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์—ด๊ตฌ์—ญ์—์„œ ์‹œ์›ํ•œ ์žฅ์†Œ์— ์žˆ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
09:25
One other side effect of this approach using the parallel processing
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๋ณ‘๋ ฌ์ฒ˜๋ฆฌ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ์ด ๋ฐฉ์‹์˜ ๋‹ค๋ฅธ ํšจ๊ณผ๋Š”
09:29
is these things can scale to ginormous.
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์ด๊ฒƒ์ด ํ„ฐ๋ฌด๋‹ˆ์—†์„ ์ •๋„๋ผ๋Š” ๊ฒ๋‹ˆ๋‹ค.
09:32
(Laughter)
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(์›ƒ์Œ)
09:33
So whether you're doing two pick stations, 20 pick stations,
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ํฌ์žฅ๋Œ€๊ฐ€ 2๊ฐœ์ด๊ฑด, 20๊ฐœ์ด๊ฑด
09:36
or 200 pick stations, the path planning algorithms
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200๊ฐœ์ด๊ฑด ๊ฐ„์— ๊ฒฝ๋กœ์˜ˆ์ƒ ์•Œ๊ณ ๋ฆฌ์ฆ˜๊ณผ
09:39
and all of the inventory algorithms just work.
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๋ชจ๋“  ๋ฌผํ’ˆ ์•Œ๊ณ ๋ฆฌ์ฆ˜์€ ์ž‘๋™ํ•ฉ๋‹ˆ๋‹ค.
09:42
In this example you see that the inventory
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์ด ์‚ฌ๋ก€์—์„œ ๋ณด์‹œ๋“ฏ์ด
09:46
has now occupied all the perimeter of the building
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๋ฌผํ’ˆ์ด ๊ฑด๋ฌผ๋ฐ˜๊ฒฝ ๋ชจ๋‘๋ฅผ ์žฅ์•…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
09:48
because that's where the pick stations were.
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๊ฑฐ๊ธฐ์— ์ƒํ’ˆ ํฌ์žฅ๋Œ€๊ฐ€ ์žˆ์œผ๋‹ˆ๊นŒ์š”.
09:51
They sorted it out for themselves.
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์Šค์Šค๋กœ ๋ถ„๋ฅ˜๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
09:53
So I'll conclude with just one final video
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๋งˆ์ง€๋ง‰ ์˜์ƒ์„ ๋ณด์—ฌ๋“œ๋ฆฌ๊ณ  ๋งˆ์น˜๊ฒ ์Šต๋‹ˆ๋‹ค.
09:55
that shows how this comes to bear
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์ด๊ฒƒ์ด ํฌ์žฅ์ง์›์˜ ์‹ค์ œ ํ•˜๋ฃจ ์ผ๊ณผ
09:58
on the pick worker's actual day in the life of.
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์–ด๋–ป๊ฒŒ ๊ด€๋ จ๋˜์–ด ์žˆ๋Š”์ง€ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
10:02
So as we mentioned, the process is to move inventory along the highway
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๋ง์”€๋“œ๋ ธ๋“ฏ์ด, ๊ณผ์ •์€ ๋ฌผํ’ˆ์ด ํ†ต๋กœ๋ฅผ ํ†ตํ•ด ์ด๋™ํ•˜๊ณ 
10:06
and then find your way into these pick stations.
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ํฌ์žฅ๋Œ€๋ฅผ ์ฐพ์•„ ๊ฐ€๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:09
And our software in the background
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์ด๋ฉด์— ์žˆ๋Š” ํ”„๋กœ๊ทธ๋žจ์ด
10:11
understands what's going on in each station,
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๊ฐ๊ฐ ํฌ์žฅ๋Œ€์—์„œ ๋ฒŒ์–ด์ง€๋Š” ์ผ์„ ์ธ์‹ํ•ฉ๋‹ˆ๋‹ค.
10:14
we direct the pods across the highway
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๋ฌผ๊ฑด ์„ ๋ฐ˜๋Œ€๋ฅผ ํ†ต๋กœ๋ฅผ ๋”ฐ๋ผ ์ด๋™์‹œํ‚ค๊ณ 
10:16
and we're attempting to get into a queuing system
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ํฌ์žฅ์ง์›์—๊ฒŒ ๋ฌผ๊ฑด์„ ์ „๋‹ฌํ•˜๋„๋ก
10:19
to present the work to the pick worker.
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์ค„ ์„œ๋Š” ์‹œ์Šคํ…œ์„ ๊ณ„ํšํ•ฉ๋‹ˆ๋‹ค.
10:22
What's interesting is we can even adapt the speed of the pick workers.
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์žฌ๋ฐŒ๋Š” ๊ฒƒ์€ ํฌ์žฅ์ง์›์˜ ์ผํ•˜๋Š” ์†๋„๋ฅผ ์กฐ์ ˆํ•˜๊ธฐ๋„ ํ•œ๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:25
The faster pickers get more pods and the slower pickers get few.
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์ข€๋” ๋น ๋ฅธ ์ง์›์€ ๋” ๋งŽ์ด ๋ฐ›๊ณ  ๋Š๋ฆฐ ์ง์›์€ ์ ๊ฒŒ ๋ฐ›์Šต๋‹ˆ๋‹ค.
10:29
But this pick worker now is literally having that experience
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์ด ์ง์›์€ ์ด์ œ ์ €ํฌ๊ฐ€ ์„ค๋ช…๋“œ๋ฆฐ
10:32
that we described before.
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๊ทธ ๊ฒฝํ—˜์„ ๋ง๊ทธ๋Œ€๋กœ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:34
She puts out her hand. The product jumps into it.
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์†์„ ๋‚ด๋ฐ€๋ฉด ์ƒํ’ˆ์ด ์˜ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
10:37
Or she has to reach in and get it.
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์•„๋‹ˆ๋ฉด ์†์„ ๋‚ด๋ฐ€์–ด ์ง‘๋Š” ๊ฒƒ์ด์ฃ .
10:39
She scans it and she puts it in the bucket.
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์Šค์บ”ํ•ด์„œ ๋ฐ”๊ตฌ๋‹ˆ์— ๋‹ด์Šต๋‹ˆ๋‹ค.
10:41
And all of the rest of the technology is kind of behind the scenes.
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๋‚˜๋จธ์ง€ ๊ธฐ์ˆ ๋“ค์€ ๋ชจ๋‘ ์ด๋ฉด์—์„œ ๋ฒŒ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:45
So she gets to now focus on the picking and packing portion of her job.
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์ง์›์€ ์ด์ œ ์ง‘์–ด์„œ ๋‹ด๋Š” ์ผ์—๋งŒ ์‹ ๊ฒฝ์“ฐ๋ฉด ๋ฉ๋‹ˆ๋‹ค.
10:49
Never has any idle time, never has to leave her mat.
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ํ—›๋˜์ด ๋ณด๋‚ด๋Š” ์‹œ๊ฐ„๋„ ์—†๊ณ  ์ž๋ฆฌ๋ฅผ ๋– ๋‚˜์ง€๋„ ์•Š์Šต๋‹ˆ๋‹ค.
10:52
And actually we think not only a more productive
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์ €ํฌ๋Š” ์‹ค์ œ๋กœ ๋”์šฑ ์ƒ์‚ฐ์ ์ผ๋ฟ ์•„๋‹ˆ๋ผ
10:56
and more accurate way to fill orders.
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์ฃผ๋ฌธ์„ ์‹คํ–‰ํ•จ์— ์žˆ์–ด๋„ ๋” ์ •ํ™•ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜์ฃ .
11:00
We think it's a more fulfilling way to fill orders.
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์ €ํฌ๋Š” ์ฃผ๋ฌธ์„ ์‹คํ–‰ํ•˜๋Š”๋ฐ ํ›จ์”ฌ ๋‚ซ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
11:03
The reason we can say that, though, is that workers
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๊ทธ ์ด์œ ๋Š” ์ด ๊ฑด๋ฌผ์— ์žˆ๋Š”
11:06
in a lot of these buildings now compete
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๋งŽ์€ ์ง์›๋“ค์ด ํ‚ค๋ฐ”๊ตฌ์—ญ์—์„œ ์ผํ•˜๊ธฐ ์œ„ํ•ด
11:08
for the privilege of working in the Kiva zone that day.
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๊ฒฝ์Ÿํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
11:12
And sometimes we'll catch them on testimonial videos
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๊ฐ€๋” ๊ทธ๋“ค์ด ์ด๋Ÿฐ ๋ง์„ ํ•˜๋Š”
11:14
saying such things as,
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์‚ฌ์šฉํ›„๊ธฐ๋ฅผ ๋“ค์–ด๋ณผ ๊ฒ๋‹ˆ๋‹ค.
11:16
they have more energy after the day to play with their grandchildren,
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"ํ‡ด๊ทผํ•˜๊ณ  ์†์ž๋“ค๊ณผ ๋†€๋งŒํผ ํž˜์ด ๋‚จ๋Š”๋‹ค" ๋“ ์ง€
11:21
or in one case a guy said, "the Kiva zone is so stress-free
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"ํ‚ค๋ฐ”๊ตฌ์—ญ์€ ์ŠคํŠธ๋ ˆ์Šค๊ฐ€ ์—†๋Š” ํ™˜๊ฒฝ์ด๋ผ
11:25
that I've actually stopped taking my blood pressure medication."
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์‹ค์ œ๋กœ ํ˜ˆ์••์•ฝ์„ ๋Š์—ˆ์–ด์š”"๋ผ๋Š” ๋ง์ด์š”.
11:28
(Laughter)
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(์›ƒ์Œ)
11:30
That was at a pharmaceutical distributor, so they told us not to use that video.
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์•ฝํ’ˆ์ด ๋ฐฐ๋ถ„๋˜๋Š” ๊ณณ์ด๋ผ ์ดฌ์˜์ด ๊ธˆ์ง€๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:34
(Laughter)
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(์›ƒ์Œ)
11:38
So what I wanted to leave you with today is the notion that
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์˜ค๋Š˜ ์ด ๋ง์”€์„ ๋“œ๋ฆฌ๊ณ  ๋งˆ์น˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
11:41
when you let things start to think and walk
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์‚ฌ๋ฌผ์ด ์ƒ๊ฐํ•˜๊ณ  ์›€์ง์ด๊ณ  ์Šค์Šค๋กœ ๋งํ•˜๊ฒŒ ํ•˜๋ฉด,
11:44
and talk on their own, interesting processes and productivities can emerge.
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ํฅ๋ฏธ๋กœ์šด ๊ณผ์ •๊ณผ ์ƒ์‚ฐ๋Šฅ๋ ฅ์ด ์ƒ๊ฒจ๋‚ฉ๋‹ˆ๋‹ค.
11:49
And now I think next time you go to your front step
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์ด์ œ ์—ฌ๋Ÿฌ๋ถ„์€ ์ฃผ๋ฌธํ•œ ์ƒํ’ˆ์ด
11:52
and pick up that box that you just ordered online,
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์ง‘์— ๋„์ฐฉํ–ˆ์„ ๋•Œ,
11:54
you break it open and the goo is in there,
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์—ด์–ด๋ณด๊ณ  ์ƒํ’ˆ์„ ํ™•์ธํ•˜์‹œ๊ฒ ์ฃ .
11:57
you'll have some wonderment as to whether a robot
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์—ฌ๋Ÿฌ๋ถ„์€ ์•„๋งˆ ์ด๊ฒƒ์ด ํฌ์žฅ๋˜๋Š”๋ฐ
11:59
assisted in the picking and packing of that order.
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๋กœ๋ด‡์ด ํ–ˆ์„๊นŒํ•˜๋Š” ํ˜ธ๊ธฐ์‹ฌ์„ ๊ฐ–๊ฒŒ ๋˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
12:02
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
12:04
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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