The stories behind The New Yorker's iconic covers | Françoise Mouly

55,448 views ・ 2017-08-17

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So 24 years ago,
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I was brought to The New Yorker
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as art editor
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to rejuvenate
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what had by then become a somewhat staid institution
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and to bring in new artists
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and to try to bring the magazine from its ivory tower
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into engaging with its time.
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And it was just the right thing for me to do
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because I've always been captivated by how an image can --
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a simple drawing --
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can cut through the torrent of images that we see every single day.
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How it can capture a moment,
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how it can crystallize a social trend or a complex event
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in a way that a lot of words wouldn't be able to do --
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and reduce it to its essence and turn it into a cartoon.
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So I went to the library
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and I looked at the first cover drawn by Rea Irvin in 1925 --
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a dandy looking at a butterfly through his monocle,
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and we call it Eustace Tilley.
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And I realized that as the magazine had become known
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for its in-depth research and long reports,
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some of the humor had gotten lost along the way,
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because now often Eustace Tilley was seen as a haughty dandy,
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but in fact, in 1925,
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when Rea Irvin first drew this image,
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he did it as part of a humor magazine
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to amuse the youth of the era,
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which was the flappers of the roaring twenties.
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And in the library,
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I found the images that really captured the zeitgeist
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of the Great Depression.
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And it showed us not just how people dressed
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or what their cars looked like,
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but also what made them laugh,
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what their prejudices were.
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And you really got a sense
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of what it felt like to be alive in the '30s.
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So I called on contemporary artists,
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such as Adrian Tomine here.
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I often call on narrative artists --
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cartoonists, children's book authors --
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and I give them themes such as,
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you know, what it's like to be in the subway,
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or Valentine's Day,
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and they send me sketches.
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And once the sketches are approved by the editor,
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David Remnick,
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it's a go.
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And I love the way
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those images are actually not telling you what to think.
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But they do make you think,
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because the artist is actually --
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it's almost a puzzle;
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the artist is drawing the dots,
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and you, the reader, have to complete the picture.
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So to get this image on the left by Anita Kunz,
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or the one on right by Tomer Hanuka,
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you have to play spot the differences.
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And it is something that ...
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It's really exciting to see
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how the engagement with the reader ...
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how those images really capture --
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play with the stereotypes.
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But when you get it,
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it rearranges the stereotypes that are in your head.
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But the images don't just have to show people,
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sometimes it can be a feeling.
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Right after September 11,
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I was at a point,
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like everybody else,
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where I really didn't know how to deal with what we were going through,
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and I felt that no image could capture this moment,
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and I wanted to just do a black cover,
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like no cover.
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And I talked to my husband, cartoonist Art Spiegelman,
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and mentioned to him that I was going to propose that,
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and he said, "Oh, if you're going to do a black cover,
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then why don't you do the silhouette of the Twin Towers,
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black on black?"
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And I sat down to draw this,
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and as soon as I saw it,
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a shiver ran down my spine
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and I realized
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that in this refusal to make an image,
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we had found a way to capture loss
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and mourning
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and absence.
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And it's been a profound thing that I learned in the process --
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that sometimes some of the images that say the most
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do it with the most spare means.
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And a simple image can speak volumes.
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So this is the image that we published by Bob Staake
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right after the election of Barack Obama,
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and captured a historic moment.
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But we can't really plan for this,
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because in order to do this,
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we have to let the artist experience the emotions that we all feel
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when that is happening.
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So back in November 2016,
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during the election last year,
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the only image that we could publish was this,
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which was on the stand on the week that everybody voted.
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(Laughter)
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Because we knew somebody would feel this --
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(Laughter)
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when the result of the election was announced.
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And when we found out the result,
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we really were at a loss,
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and this is the image that was sent by Bob Staake again,
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and that really hit a chord.
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And again,
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we can't really figure out what's going to come next,
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but here it felt like we didn't know how to move forward,
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but we did move forward,
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and this is the image that we published after Donald Trump's election
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and at the time of the Women's March
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all over the US.
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So over those 24 years,
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I have seen over 1,000 images come to life week after week,
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and I'm often asked which one is my favorite,
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but I can't pick one
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because what I'm most proud of is how different every image is,
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one from the other.
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And that's due to the talent and the diversity
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of all of the artists that contribute.
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And now, well,
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now, we're owned by Russia,
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so --
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(Laughter)
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In a rendering by Barry Blitt here,
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Eustace has become Eustace Vladimirovich Tilley.
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And the butterfly is none other than a flabbergasted Donald Trump
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flapping his wings,
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trying to figure out how to control the butterfly effect,
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and the famed logo that was drawn by Rae Irvin in 1925
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is now in Cyrillic.
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So, what makes me really excited about this moment
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is the way that ...
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You know, free press is essential to our democracy.
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And we can see from the sublime to the ridiculous
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that artists can capture what is going on
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in a way that an artist
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armed with just India ink and watercolor
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can capture and enter into the cultural dialogue.
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It puts those artists at the center of that culture,
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and that's exactly where I think they should be.
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Because the main thing we need right now is a good cartoon.
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Thank you.
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(Applause)
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