George Whitesides: Toward a science of simplicity

48,242 views ・ 2010-04-29

TED


Videoni ijro etish uchun quyidagi inglizcha subtitrlarga ikki marta bosing.

Translator: Nafissa Yakubova Reviewer: Farrukh Yakubov
00:18
Most of the talks
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So'nggi bir necha kunlar
00:20
that you've heard in the last several fabulous days
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davomida siz eshitgan ko'pgina ma'ruzalar
00:23
have been from people who have the characteristic
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biror narsa ustida o'ylab ko'rgan, o'z sohasining
00:25
that they have thought about something,
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ustasi deb bilgan odamlar tomonidan berildi.
00:27
they are experts, they know what's going on.
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Ular sohalarining mohir ustalari, nima bo'layotganni bilishadi.
00:31
All of you know about the topic
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Siz hammangiz men gapiradigan mavzu
00:33
that I'm supposed to talk about.
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haqida bilasiz.
00:35
That is, you know what simplicity is,
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Yani soddalik, odiylik nima bilasiz,
00:37
you know what complexity is.
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murakkablik nimaligini ham bilasiz.
00:39
The trouble is, I don't.
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Shunisi hayratlanarliki, men bilmayman.
00:41
And what I'm going to do is share with you
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Shuning uchun bu haqida bilmaganimni
00:43
my ignorance on this subject.
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siz bilan baham ko'raman.
00:46
I want you to read this,
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Mana buni o'qing
00:48
because we're going to come back to it in a moment.
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shunki biz bunga yana qaytamiz.
00:53
The quote is from
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Bu aforizmni
00:55
the fabled Potter Stewart
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Potter Stweart yozgan,
00:59
opinion on pornography.
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Pornografiya haqida.
01:02
And let me just read it,
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Men sizga buni o'qib beray
01:04
the important details here:
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kerakli qismlarini.
01:06
"Shorthand description, ['hardcore pornography'];
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Pornografiyani qisqacha men hech
01:09
and perhaps I could never succeed in intelligibly defining it.
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tavsiflay olmayman, lekin
01:12
But I know it when I see it."
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uni ko'rganimda nimaligini bilaman.
01:14
I'm going to come back to that in a moment.
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Men buni birozdan keyin yoritaman.
01:17
So, what is simplicity?
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Xo'sh, oddiylik nima?
01:19
It's good to start with some examples.
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Ba'zi misollar bilan boshlagan ma'qul.
01:22
A coffee cup -- we don't think about coffee cups,
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Kofe chashkasi, biz ular haqida uncha o'ylamaymiz,
01:25
but it's much more interesting than one might think --
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lekin ular biz o'ylagandan ham qiziqroq.
01:27
a coffee cup is a device,
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Kofe chashkasi bu narsa, ha
01:30
which has a container and a handle.
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idish, uning sopi bor.
01:33
The handle enables you to hold it
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Sop sizga uni ushlashga inkon beradi,
01:36
when the container is filled with hot liquid.
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masalan idishda issiq suyuqlik bo'lganda.
01:39
Why is that important?
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Bu nega muhim?
01:41
Well, it enables you to drink coffee.
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Xo'sh, bu orgali siz kofe icha olasiz.
01:43
But also, by the way, the coffee is hot,
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aytgancha, kofe issiq,
01:45
the liquid is sterile;
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suyuqlik esa toza, steril.
01:47
you're not likely to get cholera that way.
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Siz unda vabo yuqtirolmaysiz.
01:49
So the coffee cup, or the cup with a handle,
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Xullas, kofe chashkasi, sopi bilan-
01:52
is one of the tools used by society
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bu jamiyat tomonidan umumsog'liqni
01:55
to maintain public health.
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qo'llaydigan narsa.
01:57
Scissors are your clothes,
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Qaychilar kiyimlar uchun.
01:59
glasses enable you to see things
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ko'zoynaklar narsalarni kurish inmkonini beradi
02:01
and keep you from being eaten by cheetahs
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va sizni sirtlonlar g'ajib tashlashidan
02:03
or run down by automobiles,
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yoki avtomobillar urib ketishidan himoya qiladi.
02:05
and books are, after all, your education.
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va kitoblar, qisqasini aytsak, sizning ta'limingiz.
02:08
But there's another class of simple things,
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Lekin yan boshqa bir sodda narsalar guruhi bor
02:10
which are also very important.
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va ular juda muhim.
02:12
Simple in function,
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Vazifasi sodda bo'lgan
02:14
but not at all simple in how they're constructed.
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lekin ishlab chiqarilishi sodda bo'lmagan narsalar.
02:17
And the two here are just examples.
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Man bu ikkita misol.
02:20
One is the cellphone, which we use every day.
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Biri uyali telefon, har kuni ishlatamiz uni.
02:23
And it rests on a complexity,
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lekin u murakkablikdan tashkil topgan
02:25
which has some characteristics
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o'ziga xos hususiyatlari bor
02:27
very different from those that my friend
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va mening do'stim Benoit Mandelbrot
02:29
Benoit Mandelbrot discussed,
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aytib o'tgandan faqrli
02:31
but are very interesting.
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lekin juda qiziqarli.
02:33
And the other, of course, is a birth control pill,
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Va ikkinchisi esa, homiladorlki oldini oladigan dorilar,
02:36
which, in a very simple way,
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bu dori oddiy usul bilan
02:38
fundamentally changed the structure of society
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jamiyatning tuzilishini tubdan o'zgartirdi
02:40
by changing the role of women in it
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yani ayollarning rolini o'zgartirdi
02:43
by providing to them
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ularga jinsiy ko'payish
02:45
the opportunity to make reproductive choices.
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borasida tanlashga imkon berdi.
02:50
So, there are two ways of thinking about this word, I think.
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Menimcha, bunga ikki usul bilan yondashish mumkin.
02:53
And here I've corrupted
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Va men bu yerda Potter Stewartning gapini
02:55
the Potter Stewart quotation
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biroz boshqa yo'lda qo'llayapman
02:58
by saying that we can think about something --
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yani biz biror narsa haqida o'ylab,
03:00
which spans all the way from scissors
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masalan qaychilardan boshlab
03:02
to the cell phone,
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uyali telefongacha
03:04
Internet and birth control pills --
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intenet va homiladorlik oldini oluvchi dorilarni
03:06
by saying that they're simple,
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oddiy narsalar deb ataymiz
03:09
the functions are simple,
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ularning vazifalari oddiy
03:11
and we recognize what that simplicity is
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va biz ularni ko'rganimizda
03:13
when we see it.
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ularning oddiyligini taniy olamiz.
03:15
Or there may be another way of doing it,
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Yoki boshqa usul bilan yondoshsak,
03:19
which is to think about the problem in terms of what --
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yani muammoga , falsafa tomonidan
03:22
if you associate with moral philosophers --
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qarash, va bu
03:25
is called the teapot problem.
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choynak muammosi deb ataladi.
03:29
The teapot problem I'll pose this way.
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Choynak muammosi quyidagidan iborat.
03:32
Suppose you see a teapot,
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Tasavvur qiling choynak bor,
03:34
and the teapot is
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va bu choynak
03:37
filled with hot water.
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issiq suv bilan to'ldirilgan.
03:39
And you then ask the question:
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Endi siz so'raysiz:
03:41
Why is the water hot?
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Nima uchun suv issiq?
03:43
And that's a simple question.
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Va bu oddiy savol.
03:45
It's like, what is simplicity?
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Bu huddi: oddiylik nima? deganday
03:47
One answer would be:
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bir javob shunday bo'lishi mumkin:
03:49
because the kinetic energy of the water molecules is high
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chunki suv molekulalarining kinetik energiyasi yuqori
03:51
and they bounce against things rapidly --
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va ular devorlarga tez tez uriladi.
03:53
that's a kind of physical science argument.
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Bu fizikaviy tomondan javob berish.
03:56
A second argument would be:
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Ikkinchi javob quyidagicha:
03:58
because it was sitting on a stove with the flame on --
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chunki, u olov yonib turgan gazda turgan edi.
04:01
that's an historical argument.
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Bu tarixiy yondashuv.
04:03
A third is that I wanted hot water
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Uchinchisi esa, men choy uchun
04:05
for tea --
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issiq suv hohlagan edim deydi.
04:07
that's an intentional argument.
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Bu maqsad bilan yondashuv.
04:09
And, since this is coming from a moral philosopher,
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Va bu faylasuv tomonidan kelayotgani uchun,
04:11
the fourth would be that it's part of God's plan for the universe.
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to'rtinchi javob: bu Xudoning borliq uchun yaratgan rejasining bir qismi.
04:14
All of these are possibilities.
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Bularning hammasi bo'lishi mumkin.
04:16
The point is that you get into trouble
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Muhimi shuki, siz bir savol berganda
04:19
when you ask a single question
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va birgina javob kutganingizda
04:21
with a single box for an answer,
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muammoga duch kelasiz,
04:23
in which that single question actually is many questions
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chunki savol aslida ko'p javoblarga ega
04:26
with quite different meanings,
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va har hil ma'nolarni ifodalaydi,
04:28
but with the same words.
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lekin bir hil so'zlar bilar
04:31
Asking, "What is simplicity?" I think falls in that category.
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Menimcha, oddiylik nima deb so'rash ham huddi shunday muammoga uchraydi.
04:35
What is the state of science?
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Ilm nima?
04:37
And, interestingly, complexity
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va qizig'i shuki, murakkablik
04:39
is very highly evolved.
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shuda yuqori darajada shakllangan.
04:41
We have a lot of interesting information
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Bizda murakkablik nimaligi
04:43
about what complexity is.
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haqida juda ko'p qiziqalri ma'lumotlar bor.
04:45
Simplicity, for reasons
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Oddiy, sodda esa, ba'zi sabablarga ko'ra
04:47
that are a little bit obscure,
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biroz mavhum tushuncha,
04:49
is almost not pursued,
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va deyarli o'ylab ko'rilmagan,
04:51
at least in the academic world.
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hech bo'lmaganda, ilmiy tomondan.
04:53
We academics -- I am an academic --
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Biz akademiklar- men ham akademik- olimman-
04:55
we love complexity.
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biz murraklikni yaxshi ko'ramiz.
04:57
You can write papers about complexity,
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siz murakkablik haqida maqolalar yozishingiz mumkin.
04:59
and the nice thing about complexity is
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Murakkablikning yaxhshi tomoni shuki
05:01
it's fundamentally intractable in many ways,
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u har tomonlama o'zaro ta'sirda bo'la oladi
05:03
so you're not responsible for outcomes. (Laughter)
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va siz uning natijasi uchun javobgar emassiz.
05:06
Simplicity -- all of you really would like
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Soddalik bu siz har kuni
05:09
your Waring Blender in the morning
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ertalab turib mevalardan sharbat tayyorlaysiz,
05:11
to make whatever a Waring Blender does,
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sharbat tayorlagich asbob o'z vazifasini bajaradi-
05:13
but not explode or play Beethoven.
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siz bilasizki bu asbob Bethoven musiqasini chalmaydi.
05:16
You're not interested in the limits of these things.
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Siz narsalarning chegarasi haqida hadeb ham o'ylab ko'rmaysiz.
05:19
So what one is interested in
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Xullas, biz qiziqadigan narsa bu
05:21
has a lot to do with the rewards of the system.
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narsalarning bizga foydasi.
05:24
And there's a lot of rewards in thinking
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Va biz murakkab narsalar
05:26
about complexity and emergence,
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haqida ko'p o'ylaganda, oddiy narsalarga
05:28
not so much in thinking about simplicity.
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qaraganda ko'proq foyda ko'ramiz.
05:31
One of the things I want to do
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Va men xohlagan narsalardan biri
05:33
is to help you with a very important task --
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shuki sizga juda muhim vazifani tushuntirish,
05:36
which you may not know that you have very often --
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qaysiki, siz odatda uning mavjudligini bilmaysiz
05:39
which is to understand
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yani bu Fizik bilan birga o'tirib
05:41
how to sit next to a physicist at a dinner party
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suhbat qura olishni
05:44
and have a conversation. (Laughter)
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tushunishdir.
05:46
And the words that I would like you to focus on
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Boshqacha qilib aytganda, siz murakkab
05:49
are complexity and emergence,
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narsalarga e'tibor berasiz
05:51
because these will enable you to start the conversation
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shunki ana shu narsalar suhbatni boshlashga yordam beradi
05:54
and then daydream about other things.
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keyin siz boshqa narsalar haqida hayolga cho'mib ketasiz.
05:56
(Laughter)
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(Kulgi)
05:59
All right, what is complexity in this view of things,
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Narsalarga kelsak, xo'sh murakkablik nima?
06:02
and what is emergence?
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va kelib chiqish nima?
06:04
We have, actually, a pretty good working definition of complexity.
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Biz aslida Murakkablikni tavsiflay olamiz
06:07
It is a system, like traffic,
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bu bir tizim, huddi transportga o'xhshash
06:09
which has components.
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o'z qismlariga ega.
06:11
The components interact with one another.
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qismlar bir biri bilan munosabatda
06:13
These are cars and drivers. They dissipate energy.
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Huddi mashina va haydovchilar kabi. Ular energiya chiqaradi.
06:16
It turns out that, whenever you have that system,
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Qarabsizki, har safar bu tizimga ega bo'lganda
06:18
weird stuff happens,
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g'alati hodisa sodir bo'ladi,
06:20
and you in Los Angeles
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va siz Los Angelesda buni
06:22
probably know this better than anyone.
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hammadan yaxhshi bilsangiz kerak.
06:25
Here's another example,
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Yana boshqa misol
06:27
which I put up because
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va menimcha bu hozirda
06:29
it's an example of really important current science.
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juda muhim ilmiy misol.
06:32
You can't possibly read that. It's not intended that you read it,
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Buni o'qiy olmassiz, o'qish uchun mo'ljallanmagan.
06:35
but that's a tiny part
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Lekin bu kimyoviy jarayon,
06:37
of the chemical reactions going on
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reaktsiyaning bir kichik qismi
06:39
in each of your cells at any given moment.
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va bu har biringizning hujayrangizda hozir sodir bo'layapti.
06:42
And it's like the traffic that you see.
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Huddi transportdek, va eng ajablanarlisi shuki
06:45
The amazing thing about the cell is that
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hujayralar o'zaro
06:47
it actually does maintain a fairly stable
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juda mustahakam
06:49
working relationship with other cells,
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munosatbatdadir.
06:52
but we don't know why.
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Lekin nima uchun biz bilmaymiz.
06:54
Anyone who tells you that we understand life,
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Kimdakim sizga biz hayotni tushuna olamiz desa
06:56
walk away.
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unda nari keting.
06:59
And let me reduce this to the simplest level.
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keling men bu sodda yo'l bilan tushuntiray.
07:02
We've heard from Bill Gates recently.
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Biz yaqinda Bill Gatesdan eshitdik.
07:04
All of us, to some extent, study
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Biz hammamiz qaysidir darajada
07:06
this thing called a Bill Gates.
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Bill Gates degan narsani o'rganamiz.
07:08
Terrific. You learn everything you can about that.
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Zo'r. Siz iloji boricha bu haqida hamma narsani o'rganasiz.
07:10
And then there's another kind of thing that you might study,
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Va yana boshqa o'rganish kerak bo'lgan narsalar bordir.
07:13
and you study that hard.
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Va siz ularni astoidil o'rganasiz.
07:15
That's a Bono, this is a Bono.
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Bu Bono, anau u Bono.
07:17
But then, if you know everything you can know about those two things,
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Lekin, keyin siz bu 2 narsa haqida o'rganish mumkin bo'lgan hamma narsani bilasiz
07:20
and you put them together,
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va ularni birga qo'shasiz,
07:22
what can you say about this combination?
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keyin bu to'plam haqida nima deya olasiz?
07:24
The answer is, not a lot.
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Javobi: uncha ko'p emas.
07:26
And that's complexity.
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Va mana bu murakkablikdir.
07:28
Now, imagine building that up to a city, or to a society,
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Endi, tasavvur qiling shahar, jamiyat miqyosida
07:31
and you've got, obviously, an interesting problem.
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va albatta sizda juda qiziqarli muammo paydo bo'ladi.
07:34
All right, so let me give you an example
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Keling misol keltiray
07:37
of simplicity
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oddiylikning ma'lum bir
07:39
of a particular kind.
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turi haqida.
07:41
And I want to introduce a word
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Keyin men sizga bir so'zni
07:43
that I think is very useful,
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tanishtiraman, menimcha juda foydali
07:45
which is stacking.
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yani bu to'plash.
07:47
And I'm going to use stacking for a kind of simplicity
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va to'plashni men oddiylikning bir tuirga misol qilaman
07:50
that has the characteristic
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yani u shunday xususiyatga egaki
07:52
that it is so simple
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u juda oddiy
07:54
and so reliable
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va ishonarli
07:56
that I can build things with it.
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va men u bilan narsalarni qura olaman.
07:58
Or I'm going to use simple to mean
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Yani men oddiylik deganni
08:00
reliable, predictable, repeatable.
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ishonarli, oldindan bilsa bo'ladigan, va takrorlash mumkin deb tushunaman.
08:05
And I'm going to use as an example the Internet,
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Bir misol bu internet
08:07
because it's a particularly good example
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chunki u jamlash, to'plashning
08:09
of stacked simplicity.
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juda yaxshi bir namunasi.
08:12
We call it a complex system, which it is,
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Biz uni murakkab tizim deb ataymiz,
08:14
but it's also something else.
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lekin uning yana boshqa tomoni bor.
08:17
The Internet starts with mathematics,
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Internet Matematikadan boshlanadi.
08:20
it starts with binary.
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U binar (1,0), qo'shlik bilan boshlanadi.
08:22
And if you look at the list of things on the bottom,
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Va agar siz quyidagi narsalarga e'tibor bersangiz,
08:25
we are familiar with the Arabic numbers
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biz arab raqqamlari bilan tanishmiz
08:27
one to 10 and so on.
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birdan 10 gacha va hakozo.
08:29
In binary, one is 0001,
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Binar tizimida bir bu 0001
08:32
seven is 0111.
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va yetti esa 0111
08:35
The question is: Why is binary
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Savol shuki: Nima uchun Binar tizimi
08:37
simpler than Arabic?
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Arab raqamlaridan soddaroq?
08:39
And the answer is, simply,
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Javob oddiygina
08:41
that if I hold up three fingers, you can count that easily,
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agar 3 barmoqni kursatda, osongina sanay olasiz
08:44
but if I hold up this,
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lekin agar men bunday qilsam
08:46
it's sort of hard to say that I just did seven.
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yetti ekanligina sanash biroz murakkab.
08:48
The virtue of binary is that it's the simplest possible way
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Maqsad shuki raqamlarni eng
08:51
of representing numbers.
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sodda usul bilan ko'rsatish.
08:53
Anything else is more complicated.
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Boshqa hammasi undan murakkabdir.
08:55
You can catch errors with it,
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Va siz xatolarni topishingiz mumkin.
08:57
it's unambiguous in its reading,
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Uni o'qish ikki ma'noli emas
08:59
there are lots of good things about binary.
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Binar tiziming juda ko'p yaxshi tomonlari bor.
09:01
So it is very, very simple
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Yani, uni o'qishni o'rgangach
09:03
once you learn how to read it.
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uning juda juda sodda ekanini ko'rasiz.
09:05
Now, if you like to represent
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Endi, agar siz nol va birni
09:07
this zero and one of binary,
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binar orqali ifodalamoqchi bo'lsangiz
09:09
you need a device.
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sizga asbob kerak.
09:11
And think of things in your life
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Va agar siz hayotiy misol bilan
09:13
that are binary,
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binar tizimini ifodalashni xohlasangiz,
09:15
one of them is light switches.
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ularning biri bu chiroqni o'chirib yoqishdir.
09:17
They can be on and off. That's binary.
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ular o'chadi va yonadi. mana bu Binar tizimdir.
09:19
Now wall switches, we all know, fail.
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Biz bilamizgi bu devordagi uskuna ishlamay qolishi mumkin,
09:23
But our friends who are condensed matter physicists
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lekin bizning Zich Materiya Fizik do'stlarimiz
09:25
managed to come up, some 50 years ago,
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50 yilcha oldin, juda ajoyib uskuna o'ylab topishdi
09:28
with a very nice device, shown under that bell jar,
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mana bur ko'rib turganingizdek
09:31
which is a transistor.
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bu transistor.
09:33
A transistor is nothing more than a wall switch.
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Transiztor huddi devordagi o'chirib-yoqadigan narsaday
09:35
It turns things on and off,
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u narsalarni yoqadi va o'chiradi
09:37
but it does so without moving parts
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lekin u buni qismlarni siljitmasdan qiladi
09:39
and it doesn't fail, basically, for a very long period of time.
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va u ishlamay qolmaydi, xullas ancha uzoq vaqtga yaraydi.
09:42
So the second layer of simplicity
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Soddalikning ikkinchi darajasi yani bu
09:45
was the transistor in the Internet.
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transistor va internetdir.
09:48
So, since the transistor is so simple,
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Transistorlar sodda bo'lgani uchun
09:51
you can put lots of them together.
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ularning bir nechasini birga ulash mumkin.
09:53
And you put lots of them together and you come with
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Va ularning ko'pisi birga ulaganda
09:55
something called integrated circuits.
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qo'shma zanjirsimon tarmoq kelib chiqadi.
09:57
And a current integrated circuit
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va bu har bir tok tarmog'i
09:59
might have in each one of these chips
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bunday chip- yani qismlarga ega
10:01
something like a billion transistors,
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va ular huddi milliard transistor kabidir
10:03
all of which have to work perfectly every time.
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va har biri ,har safar juda yaxhshi ishlaydi.
10:06
So that's the next layer of simplicity,
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Va bu soddalikning keyingi darajasi,
10:09
and, in fact, integrated circuits
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va aslida, zanjirsimon tarmoqlar
10:11
are really simple in the sense that they,
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aslida juda sodda
10:13
in general, work really well.
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va umuman rosa yaxshi ishlaydi.
10:15
With integrated circuits, you can build cellphones.
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Ular yordamida siz uyali telefonlar yasay olasiz.
10:18
You all are accustomed to having your cellphones work
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Siz hammangiz uyali telefoninggizni ishlashiga o'rganib qolgansiz
10:21
the large majority of the time.
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ko'pincha.
10:23
In Boston ... Boston is a little bit like Namibia
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Bostonda esa, biroz Namibiga o'xshash
10:25
in its cell phone coverage, (Laughter)
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yani uyali telefon signaliga kelsak
10:27
so that we're not accustomed to that all the time,
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va biz uni har doim ishlashiga ko'nikmaganmiz
10:29
but some of the time.
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lekin ba'zan bo'lib turadi.
10:32
But, in fact, if you have cell phones,
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Lekin, sizda uyali telefon bo'lsa
10:34
you can now go to this nice lady
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siz bu Namibiyaning
10:36
who's somewhere like Namibia,
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biror yeridagi bu ajoyib ayolga borsangiz bo'ladi
10:38
and who is extremely happy with the fact
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u shuning uchun juda hursdandki,
10:40
that although she does not have
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uning M.I.T universitetidan
10:42
an master's degree in
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elektrik injiner muhandis
10:44
electrical engineering from MIT,
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Master dimplomi bo'lmasa ham
10:46
she's nonetheless able to hack her cell phone
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u baribir uyali telefoniga qandaydir xakerlik qilib
10:48
to get power in some funny way.
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uni qandaydir usul bilan quvvatini ishga tushira oladi.
10:51
And from that comes the Internet.
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Bundan kelib chiqib, Internetga kelsak.
10:53
And this is a map of bitflows across the continent.
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Bu xarita materik bo'ylab bayt oqimini ko'rsatadi.
10:56
The two blobs that are light in the middle there
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eng yoriq va gavjum ishlatilgan joy
10:59
are the United States and Europe.
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bu AQSH va Evropa.
11:01
And then back to simplicity again.
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Va yana oddiylikka qaytamiz.
11:04
So here we have what I think is one of the great ideas,
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Menimcha bizda eng zo'r kashfiyotlardan biri
11:07
which is Google.
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Google bor,
11:09
Which, in this simple portal
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u huddi oddiy yo'l bilan ishlaydi,
11:11
makes the claim
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ular aytishicha dunyoda
11:13
that it makes accessible
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hamma axborotlarga
11:15
all of the world's information.
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u orqali bog'lanish mumkin.
11:17
But the point is that
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Lekin shunisi muhimki
11:19
that extraordinary simple idea
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bu g'aroyib fikr
11:22
rests on layers of simplicity
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oddiy qatlamlardan iborat
11:25
each compounded into a complexity
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va har bir qatlam esa o'zicha sodda bo'lgan
11:27
that is itself simple,
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murakkablikdan yo'g'rilgan,
11:29
in the sense that it is completely reliable.
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va unga butunlay ishonsa bo'ladi.
11:33
All right, let me then finish off
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Keling men endi 4 ta gap
11:35
with four general statements,
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va 2 ta aforizmni misol qilib
11:39
an example and two aphorisms.
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ma'ruzamni tugatay.
11:42
The characteristics, which I think
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Oddiy, sodda narsalarning
11:44
are useful to think about for simple things:
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xususiyatlaini sanaydigan bo'lsak:
11:47
First, they are predictable.
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birinchida, ularning ishlashini oldindan aytib berish mumkin
11:51
Their behavior is predictable.
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Ular oddiy kutilgan yo'l bilan ishlaydi.
11:53
Now, one of the nice characteristics
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Endi, bu oddiy narsalar
11:55
of simple things
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xususiyatlarining biri
11:57
is you know what it's going to do, in general.
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siz ular umuman olganda nima qilishini bilasiz.
11:59
So simplicity and predictability
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Oddiylik va kutilgan natija
12:01
are characteristics of simple things.
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bu oddiy narsalarning xususiyati.
12:04
The second is, and this is a real world statement,
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Ikkinchisi, moddiy tomondan qaraganda
12:07
they're cheap.
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ular arzon.
12:09
If you have things that are cheap enough,
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Agar sizda arzon narsa bo'lsa
12:11
people will find uses for them,
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odamlar ularni ishlatishning yo'lini topadi
12:13
even if they seem very primitive.
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xatto ular juda sodda ibtidoiy tuyulsa ham.
12:15
So, for example, stones.
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Masalan, toshlar.
12:17
You can build cathedrals out of stones,
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Toshlardan siz binolar qura olasiz,
12:20
you just have to know what it does.
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siz shunchaki ularni nima qilishni bilsangiz bas.
12:22
You carve them in blocks and then you
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Ularni g'ishtga aylantirsa, va keyin
12:24
pile them on top of one another,
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bir birining ustiga qo'ysa
12:26
and they support weight.
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va ular og'irlikka chiday oladi.
12:28
So there has to be function, the function has to be predictable
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Va demak ularning kutilgan vazifasi bo'lishi kerak
12:31
and the cost has to be low.
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va ular arzon bo'lishi kerak.
12:33
What that means is
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Demak, ular
12:35
that you have to have a high performance
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vazifasini yaxshi bajarishi
12:37
or value for cost.
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yoki narxini oqlashi kerak.
12:41
And then I would propose
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Va men oxirgi qismni
12:43
as this last component
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sizga taklif qilaman
12:45
that they serve, or have the potential to serve,
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yani ular huddi qurilish materialidek
12:48
as building blocks.
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ishlaydi.
12:50
That is, you can stack them.
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Yani siz ularni ustma ust qo'yib jamlay olasiz
12:52
And stack can mean this way, or it can mean this way,
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bir yoki boshqa usul bilan
12:55
or it can mean in some arbitrary n-dimensional space.
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yoki bu siz tasavvur qilgan n o'lchamli fazodada bolishi mumkin.
12:58
But if you have something that has a function,
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Lekin sizda vazifa bajara oladigan
13:00
and it's really cheap,
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juda arzon
13:02
people will find new ways of putting it together
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va odamlar ular dan yangi narsalar yasash uchun
13:04
to make new things.
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ularni birlashtira oladigan yo'llari bor.
13:06
Cheap, functional, reliable things
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Arzon, ishlaydigan, ishonarli narsalar
13:09
unleash the creativity of people
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odamlarning ijodkorligiga yo'l ochadi
13:11
who then build stuff that you could not imagine.
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va keyin ular siz tasavvur qila olmaydigan narsalarni qurishadi.
13:14
There's no way of predicting the Internet
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Birinchi transistorga qarab turib siz
13:17
based on the first transistor.
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internetning paydo bo'lishini bashorat qilolmagan bo'lardingiz.
13:19
It just is not possible.
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Bu mumkin emas.
13:21
So these are the components.
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Demak bular faqat qurilish qismlari.
13:24
Now, the example
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Endi, bu misol
13:26
is something that I want to give you
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biz o'zimiz qiladigan
13:28
from the work that we ourselves do.
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ishdan namuna.
13:31
We are very interested in
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Biz rivojlanayotgan dunyoda
13:34
delivering health care in the developing world,
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tibbiy salomatlik yordamini berishga juda qiziqamiz.
13:37
and one of the things that we wish to do in this particular business
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Va bu sohada qilayotgan ayni bir narsa bu
13:40
is to find a way of doing medical diagnosis
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tibbiy diagnoz qo'yish uchun
13:43
at as close to zero cost
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hech pul ketgazmasdan
13:45
as we can manage.
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diagnoz qilishdir.
13:47
So, how does one do that?
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Buni qanday qilsa bo'ladi?
13:49
This is a world in which there's no electricity,
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Bu yerda elektr tok yo'q
13:51
there's no money, there's no medical competence.
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pul yo'q, tibbiy yetuklik yo'q.
13:54
And I don't want to spend your time in going through the details,
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Va men bu haqida batafsil gapriib o'tirmayman
13:57
but in the lower right-hand corner,
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lekin quyidagi o'ng burchakda
13:59
you see an example of the kind of thing that we have.
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siz bizdagi narsalarning namunasini ko'rasiz.
14:02
It's a little paper chip.
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bu kichkicha qog'oz chip.
14:04
It has a few things printed on it
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unda bir necha yozuvlar bor
14:06
using the same technology
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rasm kitoblarni ishlagandagi
14:08
that you use for making comic books,
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texnologiyadan foydalanib yozilgan
14:10
which was the inspiration for this particular idea.
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aslida u bizni juda ruhlantirdi.
14:13
And you put a drop, in this case, of urine at the bottom.
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va unign ustida tomdirasiz, masalan siydikni.
14:16
It wicks its way up into these little branches.
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U bu kichkina tarmoqlarga so'riladi.
14:19
You know, no power required.
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va buning uchun quvvat kerak emas.
14:21
It turns colors. In this particular case,
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U ranglarni o'zgartiradi, masalan
14:23
you're reading kidney function.
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siz buyrak ahvolini bu yerda ko'ra olasiz.
14:26
And, since the health care worker
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va dunyoning u qismida
14:29
of much of this part of the world
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tibbiy yordam ko'rsatuvchilar
14:31
is an 18 year-old with an AK-47,
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asosan 18 yoshli va AK-47 miltiqli odamlar bo'lishi mumkin,
14:34
who happens to be out of work and is willing
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qaysiki ular ishsiz
14:36
to go around and do this sort of thing,
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va yon atrofda yurib telefoni bilan
14:38
he can take a picture of it with his cellphone,
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rasmga olib uni doktorga
14:40
send the picture back to where there is a doctor,
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yuboradi,
14:42
and the doctor can look at it.
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va doktor unga qaraydi.
14:44
So what you've done is to take a technology,
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Bu shunga misolki, texnologiya
14:47
which is available everywhere,
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hamma joyda mavjud
14:49
make a device, which is extremely cheap,
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arzon narsa yasang
14:52
and make it in such a fashion
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va uni modaga kiriting
14:54
that it is very, very reliable.
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va unga ishonib ishlatsa bo'ladigan bo'lsin.
14:56
If we can pull this off,
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Agar biz shunday qila olsak,
14:58
if we can build more function,
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biz unga qo'shimcha vazifalar kirita olamiz,
15:00
it will be stackable.
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jamlay olamiz
15:02
That is to say, if we can make the basic technology
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Yani, biz oddiy texnologiyani
15:05
of one or two things work,
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bir ikki narsa qilish uchun yasasak
15:07
it will be applicable to a very, very
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u insoniatning
15:09
large variety of human conditions,
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juda xilma xil ehtijoyi uchun ishlatila oladi.
15:11
and hence, extendable in both
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va uning vertikal va gorizontal bo'yicha
15:13
vertical and horizontal directions.
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kengaytirsa bo'ladi.
15:16
Part of my interest in this, I have to say,
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mening qizishimning biri shuki
15:18
is that I would like to -- how do I put this politely? --
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muloyimgina qilib aytganda, men AQSHning
15:21
change the way, or maybe eviscerate,
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so'g'liqni saqlash tizimini o'zgartirish,
15:23
the capital structure of the U.S. health care system,
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chunki u tubdan
15:26
which I think is fundamentally broken.
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singan va yaroqsizdir.
15:29
So, let me close --
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Xullas-
15:31
(Applause)
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(Qarsaklar)
15:34
Let me close with my two aphorisms.
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2 aforizmga kelsak.
15:36
One of them is from Mr. Einstein,
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Biri Mister Einshteindan.
15:38
and he says, "Everything should be made
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U shunday deydi: " Hamma narsa iloji boricha
15:40
as simple as possible, but not simpler."
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sodda qilib yasalishi kerak, lekin soddaroq emas"
15:43
And I think that's a very good way of thinking about the problem.
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Menimcha, bu muammo haqida o'ylashning juda yaxshi yo'lidir.
15:46
If you take too much out
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Agar siz biror sodda narsadan
15:48
of something that's simple, you lose function.
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juda ko'p qismini olib tashlasangiz, u vazifasini yo'qotadi.
15:50
You have to have low cost,
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U arzon bo'lishi kerak
15:52
but you also have to have a function.
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lekin vazifaga ham ega bo'lishi kerak.
15:54
So you can't make it too simple.
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Demak siz uni haddan ziyod sodda qilolmaysiz.
15:56
And the second is a design issue,
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Ikkinchi esa dizayn,
15:58
and it's not directly relevant, but it's a nice statement.
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u tubdan bog'liq emas, lekin yaxhshi yondashuv
16:01
This is by de Saint-Exupery.
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Bu esa Saint-Exupery.
16:04
And he says, "You know you've achieved perfection in design,
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U shunday deydi: Siz mukammal dizaynga shunda ega bo'lasizki,
16:07
not when you have nothing more to add,
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qachonki, unga qo'shadigan ham
16:10
but when you have nothing more to take away."
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olib tashlaydigan ham narsa yo'q"
16:12
And that certainly is going in the right direction.
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Menimcha bu to'g'ri yo'l.
16:16
So, what I think one can begin to do
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Demak, har bir odam shuni o'ylashni
16:19
with this kind of
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boshlash mumkin,
16:22
cut at the word simplicity,
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yani oddiylikning mazmuni haqida
16:24
which doesn't cover Brancusi,
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bu Rancuzzi emas,
16:26
it doesn't answer the question of
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u nima uchun Mondrian Vant Gofdan
16:28
why Mondrian is better or worse
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yaxhshiroq yoki yomonroq
16:31
or simpler or less simpler than Van Gogh,
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degan savollarga javob bermaydi,
16:33
and certainly doesn't address the question
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va u albatta Mozart yoki Bax yaxhshimi
16:35
of whether Mozart is simpler than Bach.
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degan savolga ham javob bermaydi.
16:38
But it does make a point --
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Lekin u muhim,
16:40
which is one which, in a sense,
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yani ma'lum bir ma'noda
16:42
differentiates the real world of people who make things,
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u dunyodagi narsa ishlab chiqaradigan odamlar va
16:45
and the world of people who think about things,
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ular haqida o'ylaydigan odamlarni bir biridan farqlaydi,
16:48
which is, there is an intellectual merit
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yani, narsalarni iloji boricha
16:51
to asking: How do we make things
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qanday soddalashtirsak bo'ladi deb so'raydigan odamlarda ongli yondashuv bor.
16:53
as simple as we can,
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Ular qanday qilib arzon,
16:55
as cheap as we can, as functional as we can
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vazifasi bor
16:58
and as freely interconnectable as we can?
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va o'zaro erkin munosabatli narsalarni ishlasak bo'ladi deb so'raydi?
17:01
If we make that kind of simplicity in our technology
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Agar biz texnologiyani soddalashtirsak,
17:04
and then give it to you guys,
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va sizlarga bersak
17:06
you can go off and do all kinds of fabulous things with it.
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siz u bilan juda zo'r narsalar qila olasiz.
17:09
Thank you very much.
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Sizga Tashakkur.
17:11
(Applause)
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(Qarsaklar)
17:20
Chris Anderson: Quick question.
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Chris Anderson: qisqa bir savol.
17:22
So can you picture
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Demak siz buni tasavvur qila olasiz
17:25
that a science of simplicity
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ilmining oddiy soddaligi
17:27
might get to the point where
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shu darajaga yetish mumkinki
17:29
you could look out at various systems --
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siz har xil tizimlarga qarab
17:31
say a financial system or a legal system, health system -- and say,
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masalan, iqtisodiy, qonuniy, tibbiy tizimlarga qarab
17:34
"That has got to the point of danger
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ular xavfli bir darajaga yoki
17:36
or dysfunctionality for the following reasons,
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ma'lim sabablarga ko'ra yaroqsiz holga keldi
17:38
and this is how we might simplify it"?
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va uni qanday soddalashtirsak bo'ladi deb ayta olasizmi?
17:40
George Whitesides: Yes, I think you could. Because if you look
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George Whitesides: Ha, bunday qilsa bo'ladi agar
17:42
at the components from which the system is made
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siz tizimni tashkil qilgan qismlarga qarasangiz
17:44
and examine their fragility, or their stability,
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va ularning nomustahkamligini tekshirsangiz,
17:47
you can probably build a kind of risk assessment based on that basis.
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shu asosida siz muammoning xavfli tomoni qanday yeshish mumkilnigini ko'rasiz.
17:50
CA: Have you started to do that?
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CA: Siz buni boshladingizmi?
17:52
I mean, with the health system, you got a sort of
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Yani tibbiyot sohasida siz buni boshladingiz
17:54
radical solution on the cost side,
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narx navoni tubdan o'zgartirish,
17:56
but in terms of the system itself?
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lekin butun tizimga kelsakchi?
17:58
GW: Well, no.
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GW: Xo'sh, yo'q.
18:00
How do I put that simply? No.
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Man sizga oddiy javob, yo'q.
18:02
CA: That was a simple, powerful answer. GW: Yes.
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CA: Bu juda kuchli javob. GW. Ha.
18:05
CA: So, in terms of
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CA: Sizning diagnostika texnologiyangizga
18:07
that diagnostic technology that you've got,
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kelsak, uni qachon
18:09
where is that, and when do you see that
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va qayerda ishga tushganini
18:11
maybe getting rolled out to scale.
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ko'ramiz.
18:13
GW: That's coming out soon. I mean, the systems work,
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GW: Yaqinda keladi. Bu narsalar ishlaydi,
18:16
and we have to find out how to manufacture them and do things of this kind,
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va biz ular xalq uchun ishlab chiqarish haqida o'ylayapmiz
18:18
but the basic technology works.
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lekin asl texnologiya hozir ishlay oladi.
18:20
CA: You've got a company set up to ...
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Sizning bu sohada komaniyangiz bor-
18:22
GW: A foundation, a foundation. Not-for-profit.
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Bu Tashkilot, Moddiy foyda uchun emas.
18:25
CA: All right. Well, thank you so much for your talk. Thank you. (Applause)
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Mayli, Ma'ruzangiz uchun rahmat.
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