Harsha Bhogle: The rise of cricket, the rise of India

481,595 views ใƒป 2010-03-02

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Mirinae Yoon ๊ฒ€ํ† : Jung-sun Yoon
00:15
So, what I'm going to do is
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์ž, ์ง€๊ธˆ๋ถ€ํ„ฐ ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๊ป˜
00:17
just give you the latest episode of India's --
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์ธ๋„์—์„œ, ์•„๋‹ˆ ์–ด์ฉŒ๋ฉด ์ „์„ธ๊ณ„์—์„œ ์ตœ์žฅ๊ธฐ๊ฐ„ ๋ฐฉ์˜๋˜๊ณ  ์žˆ๋Š” ๋“œ๋ผ๋งˆ์— ๋Œ€ํ•œ
00:19
maybe the world's -- longest running soap opera,
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์ตœ์‹  ์—ํ”ผ์†Œ๋“œ๋ฅผ ๋“ค๋ ค ๋“œ๋ฆฌ๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
00:22
which is cricket.
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๋ฐ”๋กœ ํฌ๋ฆฌ์ผ“ ์ด์•ผ๊ธฐ ์ž…๋‹ˆ๋‹ค.
00:24
And may it run forever, because it gives people like me a living.
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์ € ๊ฐ™์€ ์‚ฌ๋žŒ์ด ๋จน๊ณ  ์‚ด ์ˆ˜ ์žˆ๋„๋ก, ์ด ๋“œ๋ผ๋งˆ๊ฐ€ ์ข…์˜๋˜์ง€ ์•Š์•˜์œผ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.
00:27
It's got everything that you'd want a normal soap opera to want:
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ํฌ๋ฆฌ์ผ“์€ ์ „ํ˜•์ ์ธ ๋“œ๋ผ๋งˆ์˜ ์š”์†Œ๋ฅผ ๋ชจ๋‘ ๊ฐ–์ถ”๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:32
It's got love, joy, happiness,
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์‚ฌ๋ž‘, ํ™˜ํฌ, ํ–‰๋ณต
00:34
sadness, tears, laughter,
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์Šฌํ””, ๋ˆˆ๋ฌผ, ์›ƒ์Œ
00:36
lots of deceit, intrigue.
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๋ฐฐ์‹ ๊ณผ ์Œ๋ชจ๋„ ๋งŽ์ง€์š”.
00:38
And like all good soaps, it jumps 20 years
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๊ทธ๋ฆฌ๊ณ  ์žฌ๋ฐŒ๋Š” ์—ฐ์†๊ทน์ฒ˜๋Ÿผ
00:40
when the audience interest changes.
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์‹œ์ฒญ์ž์˜ ๊ด€์‹ฌ์‚ฌ๊ฐ€ ๋ฐ”๋€Œ๋ฉด '20๋…„ ํ›„'์˜ ๋ชจ์Šต์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.
00:42
And that's exactly what cricket has done.
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ํฌ๋ฆฌ์ผ“๋„ ์ด์™€ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค.
00:44
It's jumped 20 years
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20๋…„์„ ๋›ฐ์–ด๋„˜์—ˆ์ง€์š”.
00:46
into 20-over game.
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20์˜ค๋ฒ„ ๊ฒŒ์ž„์„ ํ•˜๋ฉด์„œ ๋ง์ž…๋‹ˆ๋‹ค.
00:48
And that's what I'm going to talk about,
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์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ œ๊ฐ€ ํ•˜๊ณ ์ž ํ•˜๋Š” ์ด์•ผ๊ธฐ ์ž…๋‹ˆ๋‹ค.ยพ
00:50
how a small change
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์ž‘์€ ๋ณ€ํ™”๊ฐ€ ์–ด๋–ป๊ฒŒ
00:52
leads to a very big revolution.
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ํฐ ํ˜๋ช…์„ ์ผ๊ตฌ์–ด ๋‚ด๋Š”์ง€์— ๋Œ€ํ•ด์„œ์ด์ฃ .
00:54
But it wasn't always like that.
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ํ•˜์ง€๋งŒ ํ•ญ์ƒ ์ด ๊ฐ™์ง„ ์•Š์•˜์ฃ .
00:56
Cricket wasn't always this
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ํฌ๋ฆฌ์ผ“์€ ์Šคํ”ผ๋“œ ์„ธ๋Œ€๊ฐ€ ์ฆ๊ธฐ๋Š”
00:58
speed-driven generations game.
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์Šคํฌ์ธ ๊ฐ€ ์•„๋‹ˆ์˜€์Šต๋‹ˆ๋‹ค.โ™ช
01:00
There was a time when you played cricket,
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์˜›๋‚ ์—๋Š” ์„ ์ˆ˜๋“ค์ด
01:02
you played timeless test matches,
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๋์—†๋Š” ํ…Œ์ŠคํŠธ๋งค์น˜(์˜์—ฐ๋ฐฉ ๊ตญ๊ฐ€ ๋Œ€ํ•ญ์ „)๋ฅผ ํŽผ์ณค์Šต๋‹ˆ๋‹ค.
01:04
when you played on till the game got over.
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๊ฒŒ์ž„์ด ๋๋‚ ๋•Œ๊นŒ์ง€ ๊ฒฝ๊ธฐํ•˜๋˜ ์‹œ์ ˆ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
01:07
And there was this game in March 1939
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1939๋…„ 3์›”์— ๊ฐœ์ตœ๋œ ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋Š”
01:10
that started on the third of March
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3์›” 3์ผ์— ์‹œ์ž‘ํ•ด์„œ
01:12
and ended on the 14th of March.
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3์›” 14์ผ์— ๋๋‚ฌ์Šต๋‹ˆ๋‹ค.
01:14
And it only ended because the English cricketers
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๊ฒฝ๊ธฐ๊ฐ€ ์ข…๋ฃŒ๋œ ์ด์œ ๋Š” ๋‹จ์ง€ ์˜๊ตญ ํฌ๋ฆฌ์ผ“ ์„ ์ˆ˜๋“ค์ด
01:17
had to go from Durban to Cape Town,
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๋”๋ฐ˜์—์„œ ์ผ€์ดํ”„ํƒ€์šด๊นŒ์ง€
01:19
which is a two-hour train journey,
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์—ด์ฐจ๋กœ ๋‘์‹œ๊ฐ„ ์ด๋™ํ•˜์—ฌ
01:21
to catch the ship that left on the 17th,
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17์ผ๋‚  ๋– ๋‚˜๋Š” ๋ฐฐ๋ฅผ ์žก๊ธฐ ์œ„ํ•ด์„œ์˜€์Šต๋‹ˆ๋‹ค.
01:24
because the next ship wasn't around for a long time.
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๋‹ค์Œ ๋ฐฐ๋Š” ์˜ค๋ž˜ ๊ธฐ๋‹ค๋ ค์•ผ ํ–ˆ๊ฑฐ๋“ ์š”.
01:26
So, the match was ended in between.
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๊ทธ๋ž˜์„œ ๊ฒฝ๊ธฐ๊ฐ€ ๋„์ค‘์— ์ค‘๋‹จ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:29
And one of the English batsmen said, "You know what?
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ํ•œ ์˜๊ตญ ํƒ€์ž๊ฐ€ ๋งํ•˜๊ธธ
01:31
Another half an hour and we would have won."
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"์žˆ์ž–์•„, 30๋ถ„๋งŒ ๋” ํ–ˆ์œผ๋ฉด ์šฐ๋ฆฌ๊ฐ€ ์ด๊ฒผ์„๊ฑฐ์•ผ."
01:33
(Laughter)
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(์›ƒ์Œ)
01:36
Another half an hour after 12 days.
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12์ผ ๋‚ด๋‚ด ๊ฒฝ๊ธฐ๊ฐ€ ์ง€์†๋˜์—ˆ๋Š”๋ฐ 30๋ถ„์ด ๋” ํ•„์š”ํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด์ฃ .
01:38
There were two Sundays in between. But of course, Sundays are church days,
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๊ฒฝ๊ธฐ๋ฅผ ๊ฐœ์ตœํ•˜๋Š” ๋™์•ˆ ์ผ์š”์ผ์ด ๋‘๋ฒˆ ๋ผ์—ˆ์ฃ . ๋ฌผ๋ก  ์ฃผ์ผ์€ ๊ตํšŒ๊ฐ€๋Š” ๋‚ ์ด๊ธฐ ๋•Œ๋ฌธ์—
01:42
so you don't play on Sundays. And one day it rained,
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๊ฒฝ๊ธฐ๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค. ๋น„๊ฐ€ ์˜ค๋˜ ์–ด๋Š ์ผ์š”์ผ,
01:44
so they all sat around making friends with each other.
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์–‘๊ตญ ์„ ์ˆ˜๋“ค์€ ํ•จ๊ป˜ ๋‘˜๋Ÿฌ์•‰์•„ ์„œ๋กœ ์นœ๊ตฌ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:46
But there is a reason why India fell in love with cricket:
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ํ•˜์ง€๋งŒ ์ธ๋„๊ฐ€ ํฌ๋ฆฌ์ผ“์„ ์‚ฌ๋ž‘ํ•˜๊ฒŒ ๋œ ์ด์œ ๋Š” ๋”ฐ๋กœ ์žˆ์Šต๋‹ˆ๋‹ค.
01:48
because we had about the same pace of life.
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๊ฒฝ๊ธฐ ์†๋„์™€ ์‚ถ์˜ ์†๋„๊ฐ€ ๋น„์Šทํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
01:52
(Laughter)
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(์›ƒ์Œ)
01:54
The Mahabharata was like that as well, wasn't it?
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๋งˆํ•˜๋ฐ”๋ผ๋‹ค(ํฌ๋ฃฉ์„ธํŠธ๋ผ ์ „์Ÿ์— ๋Œ€ํ•œ ์ธ๋„์˜ ๊ณ ์ „ ๋Œ€ ์„œ์‚ฌ์‹œ)๋„ ๊ทธ๋žฌ์ง€ ์•Š์Šต๋‹ˆ๊นŒ?
01:56
You fought by day, then it was sunset,
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ํ•˜๋ฃจ ์ข…์ผ ์‹ธ์šฐ๋‹ค๊ฐ€ ํ•ด๊ฐ€ ์ง€๋ฉด
02:01
so everyone went back home.
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์ง‘์œผ๋กœ ๋Œ์•„๊ฐ”์ฃ .
02:03
And then you worked out your strategy,
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๊ทธ๋ฆฌ๊ณ  ์ „๋žต์„ ์„ธ์šด ๋‹ค์Œ์—
02:05
and you came and fought the next day, and you went back home again.
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๋‹ค์Œ ๋‚  ๋Œ์•„์™€ ์‹ธ์šฐ๊ณ  ๋˜ ์ง‘์— ๊ฐ‘๋‹ˆ๋‹ค.
02:08
The only difference between the Mahabharata and our cricket was
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๋งˆํ•˜๋ฐ”๋ผ๋‹ค์˜ ์ „ํˆฌ์™€ ํฌ๋ฆฌ์ผ“์˜ ์œ ์ผํ•œ ์ฐจ์ด๋Š”
02:10
that in cricket, everybody was alive to come back and fight the next day.
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ํฌ๋ฆฌ์ผ“์—์„  ๋ชจ๋‘ ์‚ด์•„ ๋‚จ์•„์„œ ๋‹ค์Œ๋‚  ๋‹ค์‹œ ์ถœ์ „ํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:13
Princes patronize the game,
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์™•์ž๋“ค์ด ๊ฒฝ๊ธฐ๋ฅผ ํ›„์›ํ–ˆ๋˜ ์ด์œ ๋Š”
02:15
not because they love the game,
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๊ฒฝ๊ธฐ๊ฐ€ ์ข‹์•„์„œ๊ฐ€ ์•„๋‹ˆ๋ผ
02:17
but because it was a means of ingratiating themselves
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์˜๊ตญ ํ†ต์น˜์ž๋“ค์˜
02:19
to the British rulers.
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ํ™˜์‹ฌ์„ ์‚ฌ๊ธฐ ์œ„ํ•ด์„œ ์˜€์Šต๋‹ˆ๋‹ค.
02:21
But there is one other reason why India fell in love with cricket,
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์ธ๋„๊ฐ€ ํฌ๋ฆฌ์ผ“์— ์—ด๊ด‘ํ•˜๊ฒŒ ๋œ ์ด์œ ๋ฅผ ๋˜ ๋“ค์ž๋ฉด,
02:23
which was, all you needed was a plank of wood
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๋‚˜๋ฌด ๋„๋นค์ง€ ํ•œ์žฅ๊ณผ
02:25
and a rubber ball, and any number of people
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๊ณ ๋ฌด๊ณต ๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ ๋ช‡ ๋ช…๋งŒ ์žˆ์œผ๋ฉด
02:27
could play it anywhere.
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์–ด๋Š ๊ณณ์—์„œ๊ฑด ์ฆ๊ธธ ์ˆ˜ ์žˆ๋Š” ์Šคํฌ์ธ ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:29
Take a look:
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์ด ์‚ฌ์ง„์„ ํ•œ๋ฒˆ ๋ณด์„ธ์š”.
02:31
You could play it in the dump
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์“ฐ๋ ˆ๊ธฐ ๋”๋ฏธ ์‚ฌ์ด์—์„œ
02:33
with some rocks over there,
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๋Œ ๋ช‡๊ฐœ๋งŒ ์„ธ์šฐ๋ฉด ํ•  ์ˆ˜ ์žˆ์ฃ .
02:36
you could play it in a little alley --
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์ข์€ ๊ณจ๋ชฉ์—์„œ๋„ ๊ฒฝ๊ธฐ๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
02:38
you couldn't hit square anywhere, because the bat hit the wall;
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๋ฌผ๋ก  ๋ฐฐํŠธ๊ฐ€ ๋ฒฝ์— ๋งž๊ธฐ ๋•Œ๋ฌธ์— ์ œ๋Œ€๋กœ ํœ˜๋‘๋ฅผ ์ˆ˜ ์—†์ง€๋งŒ์š”.
02:40
don't forget the air conditioning and the cable wires.
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์ฐธ, ์—์–ด์ฝ˜ ์™ธ๊ธฐ๋‚˜ ์ „์„ ๋„ ์กฐ์‹ฌํ•ด์•ผ๊ฒ ๋„ค์š”.
02:42
(Laughter)
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(์›ƒ์Œ)
02:43
You could play it on the banks of the Ganges --
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๊ฐ ์ง€์Šค๊ฐ• ๋‘‘์—์„œ๋„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
02:46
that's as clean as the Ganges has been for a long time.
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๊ฐ ์ง€์Šค๊ฐ•์ด ์ด๋ ‡๊ฒŒ ๊นจ๋—ํ•ด ๋ณด์ด๋Š” ๊ฑด ์˜ค๋žซ๋งŒ์ด๋„ค์š”.
02:48
Or you could play many games in one small patch of land,
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ํ•œ ์žฅ์†Œ์—์„œ ์—ฌ๋Ÿฌ ๊ฒฝ๊ธฐ๋ฅผ ์ง„ํ–‰ํ•  ์ˆ˜๋„ ์žˆ์ฃ .
02:50
even if you didn't know which game you were actually in.
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์–ด๋Š ๊ฒฝ๊ธฐ๋ฅผ ํ•˜๊ณ  ์žˆ๋Š”์ง€ ํ˜ผ๋™์ด ์˜ฌ ์ˆ˜ ์žˆ๊ฒ ์ง€๋งŒ์š”.
02:52
(Laughter)
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(์›ƒ์Œ)
02:55
As you can see, you can play anywhere.
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๋ณด์‹œ๋‹ค์‹œํ”ผ ์–ด๋Š ๊ณณ์—์„œ๋“  ๊ฒฝ๊ธฐ๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
02:57
But slowly the game moved on,
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์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ํฌ๋ฆฌ์ผ“์˜
02:59
you know, finally.
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๊ฒฝ๊ธฐ๋ฐฉ์‹์—๋„ ๋ณ€ํ™”๊ฐ€ ์™”์Šต๋‹ˆ๋‹ค.
03:01
You don't always have five days. So, we moved on,
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5์ผ ๋‚ด๋‚ด ๊ฒฝ๊ธฐ๋ฅผ ํ•˜๊ธด ์–ด๋ ค์šฐ๋‹ˆ๊นŒ์š”. ๊ทธ๋ž˜์„œ
03:03
and we started playing 50-over cricket.
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50์˜ค๋ฒ„ ๋งค์น˜๋ฅผ ๋„์ž…ํ•˜์—ฌ ๊ฒฝ๊ธฐ๋ฅผ ์ง„ํ–‰ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
03:05
And then an enormous accident took place.
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๊ทธ๋ฆฌ๊ณ  ์ปค๋‹ค๋ž€ ์‚ฌ๊ฑด์ด ์ผ์–ด๋‚ฌ์ฃ .
03:08
In Indian sport we don't make things happen,
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์šฐ๋ฆฌ ์ธ๋„์ธ์ด ์Šคํฌ์ธ  ๋ถ„์•ผ์—์„œ ์„ฑ์ ์„ ๋‚ด๋Š” ์ผ์€ ๊ฑฐ์˜ ์—†์Šต๋‹ˆ๋‹ค.
03:10
accidents happen and we're in the right place at the right time, sometimes.
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๊ทธ์ € ์‚ฌ๊ฑด์ด ๋ฐœ์ƒํ•˜๊ณ  ๊ฐ€๋” ์šฐ๋ฆฌ๊ฐ€ ์•Œ๋งž์€ ์‹œ๊ฐ„์— ์•Œ๋งž์€ ์žฅ์†Œ์— ์žˆ๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด๋ž„๊นŒ์š”.ยฉยฎ
03:13
And we won this World Cup in 1983.
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์šฐ๋ฆฌ๊ฐ€ 1983๋…„ ์›”๋“œ์ปต์—์„œ ์šฐ์Šนํ•œ ๊ฒƒ ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
03:16
And suddenly we fell in love with the 50-over game,
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๊ทธ ํ›„ ์šฐ๋ฆฌ๋Š” 50์˜ค๋ฒ„ ๋งค์น˜์— ์—ด๊ด‘ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:19
and we played it virtually every day.
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๊ฑฐ์˜ ๋งค์ผ ๊ฒฝ๊ธฐ๊ฐ€ ๋ฒŒ์–ด์กŒ์Šต๋‹ˆ๋‹ค.
03:21
There was more 50-over cricket than anywhere.
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์ธ๋„์—์„œ๋Š” ์„ธ๊ณ„ ๊ทธ ์–ด๋Š ๊ณณ๋ณด๋‹ค 50์˜ค๋ฒ„ ๋งค์น˜๊ฐ€ ๋งŽ์ด ์ด๋ฃจ์–ด์กŒ์Šต๋‹ˆ๋‹ค.
03:23
But there was another big date.
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ํ•˜์ง€๋งŒ ๋˜ ๋‹ค๋ฅธ ์‚ฌ๊ฑด์ด ๊ธฐ๋‹ค๋ฆฌ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
03:25
1983 was when we won the World Cup.
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1983๋…„์— ์šฐ๋ฆฌ๋Š” ์›”๋“œ์ปต์—์„œ ์šฐ์Šนํ–ˆ๊ณ 
03:28
1991,'92, we found a finance minister
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1991๋…„๊ณผ 92๋…„์— ์ธ๋„์˜ ์žฌ๋ฌด์žฅ๊ด€๊ณผ
03:30
and a prime minister
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์ˆ˜์ƒ์€
03:32
willing to let the world look at India,
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ํ˜ธ๊ธฐ์‹ฌ์„ ๋ถˆ๋Ÿฌ ์ผ์œผํ‚ค๋Š”
03:34
rather than be this great country of intrigue
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์‹ ๋น„ํ•˜๊ณ  ํ์‡„์ ์ธ ๋‚˜๋ผ์—์„œ
03:36
and mystery in this closed country.
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์—ด๋ฆฐ ๊ตญ๊ฐ€๋กœ ์ธ๋„๋ฅผ ํƒˆ๋ฐ”๊ฟˆ ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
03:38
And so we allowed multinationals into India.
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๋‹ค๊ตญ์  ๊ธฐ์—…์˜ ๊ตญ๋‚ด ์ง„์ถœ์„ ํ—ˆ๋ฝํ•˜์˜€๊ณ 
03:41
We cut customs duties, we reduced import duties,
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๊ด€์„ธ์™€ ์ˆ˜์ž…์„ธ๋„ ์™„ํ™”์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
03:43
and we got all the multinationals coming in,
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์ธ๋„์— ์ง„์ถœํ•œ ๋‹ค๊ตญ์  ๊ธฐ์—…๋“ค๋กœ ์ธํ•ด
03:45
with multinational budgets,
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ํ•ด์™ธ์ž๋ณธ์ด ์œ ์ž…๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
03:47
who looked at per-capita income
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์ด ๊ธฐ์—…๋“ค์€ ์ธ๋„์˜ 1์ธ๋‹น ๊ตญ๋ฏผ์†Œ๋“์„ ๋ณด๋ฉด์„œ
03:49
and got very excited about the possibilities in India,
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์ธ๋„์˜ ๊ฐ€๋Šฅ์„ฑ์— ๋Œ€ํ•ด ๋“ค๋– ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
03:52
and were looking for a vehicle to reach every Indian.
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๊ทธ๋ฆฌ๊ณ  ์ธ๋„์ธ ํ•œ์‚ฌ๋žŒ ํ•œ์‚ฌ๋žŒ์—๊ฒŒ ๋‹ค๊ฐ€๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์„ ์ฐพ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:55
And there are only two vehicles in India -- one real, one scripted.
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์ธ๋„์—์„œ ์ด๋Ÿฌํ•œ ์ˆ˜๋‹จ์€ ๋‹จ ๋‘๊ฐ€์ง€ ๋ฟ์ž…๋‹ˆ๋‹ค. ํ•˜๋‚˜๋Š” ์‹ค์ œ์ ์ธ, ๋‹ค๋ฅธ ํ•˜๋‚˜๋Š” ๋Œ€๋ณธ์ƒ์˜ ๊ฒƒ์ด์ง€์š”.
03:58
The scripted one is what you see in the movies,
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๋Œ€๋ณธ์ƒ์˜ ๋งค๊ฐœ์ฒด๋Š” ๋ฐ”๋กœ ์˜ํ™”์ž…๋‹ˆ๋‹ค.
04:00
the real one was cricket.
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์‹ค์ œ์ ์ธ ๊ฒƒ์€ ํฌ๋ฆฌ์ผ“์ด์—ˆ์ฃ .
04:01
And so one of my friends sitting right here in front of me,
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์—ฌ๊ธฐ ์ง€๊ธˆ ์•ž์— ์•‰์•„ ์žˆ๋Š” ์ œ ์นœ๊ตฌ์ธ
04:03
Ravi Dhariwal from Pepsi, decided he's going to take it
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ํŽฉ์‹œ์‚ฌ์˜ ๋ผ๋น„ ํƒ€๋ฆฌ๋ฐœ์€
04:06
all over the world.
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์ „ ์„ธ๊ณ„๋ฅผ ๋ฌด๋Œ€๋กœ ์ด๋ฅผ ์‹œํ—˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:08
And Pepsi was this big revolution, because they started taking cricket all over.
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ํŽฉ์‹œ๋Š” ํฐ ํ˜๋ช…์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋ฅผ ์ „ ์„ธ๊ณ„์— ์ „ํŒŒํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋‹ˆ๊นŒ์š”.
04:11
And so cricket started becoming big;
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์ด๋ ‡๊ฒŒ ํ•˜์—ฌ ํฌ๋ฆฌ์ผ“์€ ํฅํ–‰์„ธ๋ฅผ ํƒ€๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:13
cricket started bringing riches in.
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๋ถ€์ž๋“ค์ด ํฌ๋ฆฌ์ผ“์— ๊ด€์‹ฌ์„ ๋‘๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:15
Television started covering cricket. For a long time
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๋ฐฉ์†ก์—์„œ ํฌ๋ฆฌ์ผ“์„ ๋ณด๋„ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:17
television said, "We won't cover cricket
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์˜ค๋žซ๋™์•ˆ ๋ฐฉ์†ก ๊ด€๊ณ„์ž๋“ค์€
04:19
unless you pay us to cover it."
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๋ณด๋„๋น„์šฉ์„ ๋ฐ›๊ธฐ ์ „๊นŒ์ง€๋Š” ๋ฐฉ์†ก์— ๋‚ด๋ณด๋‚ผ ์ˆ˜ ์—†๋‹ค๋Š” ์ž…์žฅ์ด์—ˆ์ฃ .
04:21
Then they said, "OK,
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ํ•˜์ง€๋งŒ ์š”์ƒˆ๋Š”
04:23
the next rights are sold for 55 million dollars.
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5์ฒœ5๋ฐฑ๋งŒ๋ถˆ์„ ์ฃผ๋ฉด์„œ, ๊ทธ ๋‹ค์Œ ๊ฒฝ๊ธฐ๋Š”
04:25
The next rights are sold for 612 million dollars."
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6์–ต1์ฒœ2๋ฐฑ๋งŒ๋ถˆ์„ ์ง€๊ธ‰ํ•˜๋ฉฐ ๋ฐฉ์†ก ํŒ๊ถŒ์„ ์‚ฌ๋“ค์ด๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:27
So, it's a bit of a curve, that.
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๋„ค, ํ™• ๋‹ฌ๋ผ์ง„๊ฑฐ์ฃ .
04:30
And then another big accident happened in our cricket.
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๊ทธ๋ฆฌ๊ณ  ๋˜ ๋‹ค๋ฅธ ์‚ฌ๊ฑด์ด ์ผ์–ด๋‚ฌ์Šต๋‹ˆ๋‹ค.
04:33
England invented 20 overs cricket,
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์˜๊ตญ์€ 20์˜ค๋ฒ„ ๋งค์น˜ ๋ฐฉ์‹์„ ๊ณ ์•ˆํ•ด ๋‚ด๋ฉด์„œ
04:35
and said, "The world must play 20 overs cricket."
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์ „ ์„ธ๊ณ„๊ฐ€ 20๋งค์น˜ ๋ฐฉ์‹์œผ๋กœ ๊ฒฝ๊ธฐ๋ฅผ ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ์ฃผ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค.
04:37
Just as England invented cricket, and made the rest of the world play it.
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์ฒ˜์Œ ์˜๊ตญ์ด ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋ฅผ ๊ฐœ๋ฐœํ•œ ํ›„ ๋‹ค๋ฅธ ๊ตญ๊ฐ€๋“ค์ด ๊ฒฝ๊ธฐ๋ฅผ ํ•˜๊ฒŒ ํ•œ ๊ฒƒ ์ฒ˜๋Ÿผ ๋ง์ด์ฃ .
04:40
Thank God for them.
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์ €ํฌ์•ผ ๊ฐ์‚ฌํ•  ๋”ฐ๋ฆ„์ž…๋‹ˆ๋‹ค.ยฝ
04:42
(Laughter)
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(์›ƒ์Œ)
04:43
And so, India had to go and play the T20 World Cup, you see.
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์ž ๊ทธ๋ž˜์„œ ์ธ๋„๋Š” T20 ์›”๋“œ์ปต ๊ฒฝ๊ธฐ์— ์ถœ์ „ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:46
India didn't want to play the T20 World Cup.
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์ถœ์ „ํ•˜๊ณ  ์‹ถ์ง€ ์•Š์•˜์œผ๋‚˜
04:49
But we were forced to play it by an 8-1 margin.
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8:1์˜ ์˜๊ฒฐ๋กœ ๊ฐ•์ œ ์ถœ์ „ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.โ™ซ
04:51
And then something very dramatic happened.
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๊ทธ๋ฆฌ๊ณ  ๊ทน์ ์ธ ์‚ฌ๊ฑด์ด ๋ฐœ์ƒํ–ˆ์Šต๋‹ˆ๋‹ค.
04:53
We got to the final, and then this moment,
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๊ฒฐ์Šน์ „์— ์ง„์ถœํ–ˆ๊ณ 
04:55
that will remain enshrined forever,
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์ธ๋„ ํฌ๋ฆฌ์ผ“ ์—ญ์‚ฌ์— ๊ธธ์ด ๋‚จ๊ฒŒ๋  ์ˆœ๊ฐ„์ด ์ฐพ์•„์™”์Šต๋‹ˆ๋‹ค.
04:57
for everybody, take a look.
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์ž, ๋ณด์‹ญ์‹œ์˜ค.
04:59
(Crowd cheering)
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(๊ด€์ค‘ ํ•จ์„ฑ)
05:02
The Pakistani batsman trying to clear the fielder.
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ํŒŒํ‚ค์Šคํƒ„ ํƒ€์ž๊ฐ€ ์™ธ์•ผ์ˆ˜๋ฅผ ์žก์œผ๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
05:04
Announcer: And Zishan takes it! India wins!
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์•„๋‚˜์šด์„œ: ์ง€์ƒจ(Zishan)์ด ์žก๋Š”๊ตฐ์š”! ์ธ๋„๊ฐ€ ์ด๊ฒผ์Šต๋‹ˆ๋‹ค!
05:06
What a match for a Twenty20 final.
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20๋งค์น˜ ๊ฒฐ์Šน์ „, ์ •๋ง ๋Œ€๋‹จํ•ฉ๋‹ˆ๋‹ค.
05:09
India, the world champions.
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์˜ฌํ•ด์˜ ์„ธ๊ณ„ ์ฑ”ํ”ผ์–ธ, ๋ฐ”๋กœ ์ธ๋„์ž…๋‹ˆ๋‹ค.
05:11
(Cheering)
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(๋ฐ•์ˆ˜)
05:12
India, T20 champions.
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T20 ์ฑ”ํ”ผ์–ธ ์ธ๋„.
05:15
But what a game we had, M. S. Dhoni
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์ •๋ง ๋Œ€๋‹จํ•œ ๊ฒฝ๊ธฐ์ž…๋‹ˆ๋‹ค.
05:18
got it right in the air, but Misbah-ul-Haq, what a player.
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์— ์—์Šค๋„๋‹ˆ(M S Dhoni)๊ฐ€ ๊ณต์ค‘์—์„œ ์žก์•˜๋„ค์š”. ํ•˜์ง€๋งŒ ๋ฏธ์Šค๋ฐ”ํ›Œํ•˜ํฌ(Misbah-ul-Haq)๋„ ๋Œ€๋‹จํ•œ ์„ ์ˆ˜์—์š”.
05:21
A massive, massive success:
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๋Œ€๋‹จํ•œ ์พŒ๊ฑฐ์ž…๋‹ˆ๋‹ค.
05:23
India, the world TT champions.
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์„ธ๊ณ„ TT ์ฑ”ํ”ผ์–ธ ์ธ๋„
05:29
Harsha Bhogle: Suddenly India discovered this power of 20-overs cricket.
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๊ฐ‘์ž๊ธฐ ์ธ๋„๋Š” 20์˜ค๋ฒ„ ๋งค์น˜ ๊ฒฝ๊ธฐ์˜ ํž˜์„ ๋Š๋ผ๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:33
The accident, of course, there, was that the batsman
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๊ฒฝ๊ธฐ ์šฐ์Šน์€ ๋ฌผ๋ก  ์šฐ์—ฐ์ด์˜€์Šต๋‹ˆ๋‹ค. ํƒ€์ž๊ฐ€ ํˆฌ์ˆ˜๊ฐ€ ์†๊ณต์„ ๋˜์งˆ๊ฒƒ์ด๋ผ๊ณ โ„ข
05:35
thought the bowler was bowling fast.
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ํŒ๋‹จํ•ด์„œ ๋ฒŒ์–ด์ง„ ์ผ์ด์—ˆ์ฃ .
05:37
(Laughter)
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(์›ƒ์Œ)
05:38
If he had bowled fast, the ball would have gone where it was meant to go,
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๋งŒ์•ฝ ์†๊ณต์„ ๋˜์กŒ๋‹ค๋ฉด ํƒ€์ž๊ฐ€ ์˜ˆ์ƒํ•œ ๋ฐฉํ–ฅ์œผ๋กœ ๊ฐ”๊ฒ ์ง€๋งŒ
05:40
but it didn't go. And we suddenly discovered
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๊ทธ๋ ‡์ง€ ์•Š์•˜์ฃ . ์•„๋ฌดํŠผ ์ด๋กœ์จ ์ธ๋„์ธ๋“ค์€
05:43
that we could be good at this game.
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์šฐ๋ฆฌ๊ฐ€ ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ์—์„œ ๋‘๊ฐ์„ ๋‚˜ํƒ€๋‚ผ ์ˆ˜๋„ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๊นจ๋‹ซ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
05:45
And what it also did was
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์ด ์‚ฌ๊ฑด์ด ๋ฏธ์นœ ๋˜ ํ•˜๋‚˜์˜ ์˜ํ–ฅ์€
05:47
it led to a certain pride in the fact that India could be the best in the world.
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์ธ๋„๊ฐ€ ์„ธ๊ณ„ ์ตœ๊ฐ•์ด ๋  ์ˆ˜๋„ ์žˆ๋‹ค๋Š” ์ž๋ถ€์‹ฌ์„ ์‹ฌ์–ด์ค€ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:50
It was at a time when investment was coming in,
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์™ธ๊ตญ ์ž๋ณธ ์œ ์น˜๋„ ํ™œ์„ฑํ™” ๋˜๊ณ  ์žˆ๋˜ํ„ฐ๋ผ
05:52
India was feeling a little more confident about itself.
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์ธ๋„๋Š” ์ž์‹ ๊ฐ์„ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
05:54
And so there was a feeling that there was great pride
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์šฐ๋ฆฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์— ๋Œ€ํ•˜์—ฌ
05:57
in what we can do.
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์ž๋ถ€์‹ฌ์ด ์ƒ๊ฒผ์Šต๋‹ˆ๋‹ค.
05:59
And thankfully for all of us,
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์šฐ๋ฆฌ์—๊ฒ ์ •๋ง ๊ฐ์‚ฌํ•œ ์ผ์ด์ง€๋งŒ,
06:01
the English are very good at inventing things,
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์˜๊ตญ์ธ๋“ค์€ ์ƒˆ๋กœ์šด ๊ฒƒ์„ ์ƒ๋‹นํžˆ ์ž˜ ๋งŒ๋“ค์–ด๋ƒ…๋‹ˆ๋‹ค.
06:03
and then the gracious people that they are,
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๊ทธ๋ฆฌ๊ณ  ๋„ˆ๊ทธ๋Ÿฝ๊ฒŒ๋„
06:05
they let the world become very good at it.
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๋‹ค๋ฅธ ๊ตญ๊ฐ€๊ฐ€ ๊ทธ๊ฒƒ์„ ๋งˆ์Šคํ„ฐํ•˜๊ฒŒ ๋‚ด๋ฒ„๋ ค๋‘์ฃ .
06:07
(Laughter)
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(์›ƒ์Œ)
06:09
And so England invented T20 cricket,
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์ž ๊ทธ๋ ‡๊ฒŒ ์˜๊ตญ์€ T20 ๊ฒฝ๊ธฐ๋ฅผ ๊ฐœ๋ฐœํ–ˆ๊ณ 
06:14
and allowed India to hijack it.
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์ธ๋„๊ฐ€ ๊ทธ๊ฑธ ๋‚š์•„์ฑ˜์Šต๋‹ˆ๋‹ค.
06:16
It was not like reengineering that we do in medicine,
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์˜ํ•™๊ณ„์ฒ˜๋Ÿผ ์žฌ์กฐ์ •(๋ฆฌ์—”์ง€๋‹ˆ์–ด๋ง)ํ•œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผยพ
06:18
we just took it straight away, as is.
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์•„์˜ˆ ๊ทธ๋Œ€๋กœ ๊ฐ€์ ธ๊ฐ€ ๋ฒ„๋ฆฐ๊ฑฐ์ฃ .ยผ
06:20
(Laughter)
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(์›ƒ์Œ)
06:22
And so, we launched our own T20 league.
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์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ๋งŒ์˜ T20 ๋ฆฌ๊ทธ๋ฅผ ์ถœ๋ฒ”ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:24
Six weeks, city versus city.
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6์ฃผ๊ฐ„ ๋ฒŒ์–ด์ง€๋Š” ๋„์‹œ ๋Œ€ํ•ญ์ „์˜ ํ˜•ํƒœ๋กœ ๋ง์ž…๋‹ˆ๋‹ค.
06:27
It was a new thing for us. We had only ever supported our country --
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์ด ๋ฆฌ๊ทธ์ „์€ ์Šคํฌ์ธ ์— ๋Œ€ํ•œ ์ƒˆ๋กœ์šด ์ ‘๊ทผ ๋ฐฉ์‹ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ์ธ๋„์ธ๋“ค์€ ํ•ญ์ƒ ๋‹จ์ฒด๋กœ '์ธ๋„'๋ผ๋Š” ๊ตญ๊ฐ€๋ฅผ ์‘์› ํ–ˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
06:29
the only two areas in which India was very proud about
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์ธ๋„์ธ๋“ค์ด ํ•„๋“œ์—์„œ ์ž๊ตญ์„ ๋Œ€ํ‘œํ•  ๋•Œ
06:31
their country, representing itself on the field.
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์ž๋ถ€์‹ฌ์„ ๋Š๋ผ๋Š” ๋”ฑ ๋‘ ๋ถ„์•ผ๊ฐ€ ์žˆ๋Š”๋ฐ
06:34
One was war, the Indian army, which we don't like to happen very often.
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ํ•˜๋‚˜๋Š” ์ „์„ ์—์„œ์˜ ์ธ๋„๊ตฐ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด๋Ÿฐ ๋ชจ์Šต์„ ์ž์ฃผ ๋ณด๋Š” ๊ฒƒ์€ ์ข‹์ง€ ์•Š๊ฒ ์ฃ .
06:37
The other was Indian cricket.
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๋‹ค๋ฅธ ํ•˜๋‚˜๊ฐ€ ๋ฐ”๋กœ ์ธ๋„ ํฌ๋ฆฌ์ผ“์ž…๋‹ˆ๋‹ค.
06:39
Now, suddenly we had to support city leagues.
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์ž, ์ด์ œ ์šฐ๋ฆฌ๋Š” ๋ณ„์•ˆ๊ฐ„ ๋„์‹œ๊ฐ„ ๋ฆฌ๊ทธ๋ฅผ ์‘์›ํ•˜๊ฒŒ ๋์Šต๋‹ˆ๋‹ค.
06:42
But the people getting into these city leagues
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ํ•˜์ง€๋งŒ ๋„์‹œ ๋ฆฌ๊ทธ์— ๊ด€๋ จ๋œ ์‚ฌ๋žŒ๋“ค์€
06:45
were people who were taking their cues from the West.
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์„œ์–‘์—์„œ ์ค„์ค„์ด ๋“ค์–ด์™”์Šต๋‹ˆ๋‹ค.
06:47
America is a home of leagues. And they said,
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๋ฏธ๊ตญ์€ ๋ฆฌ๊ทธ์˜ ๊ณ ํ–ฅ์ด๋‹ˆ๊นŒ์š”. ๊ทธ๋“ค์€
06:49
"Right, we'll build some glitzy leagues here in India."
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"์ข‹์•„, ์šฐ๋ฆฌ๊ฐ€ ์ธ๋„์— ๋ฉ‹์ง„ ๋ฆฌ๊ทธ๋ฅผ ํ•˜๋‚˜ ๋งŒ๋“ค์–ด๋ณด์ง€."๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
06:51
But was India ready for it?
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ํ•˜์ง€๋งŒ ์ธ๋„๊ฐ€ ์ด๋ฅผ ๋งž์„ ์ค€๋น„๊ฐ€ ๋˜์–ด์žˆ์—ˆ์„๊นŒ์š”?
06:53
Because cricket, for a long time in India was always organized.
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์ธ๋„์—์„œ์˜ ํฌ๋ฆฌ์ผ“์€ ์˜ค๋ž˜์ „๋ถ€ํ„ฐ ์ฒด๊ณ„๊ฐ€ ์žกํ˜€์ ธ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
06:56
It was never promoted, it was never sold -- it was organized.
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ํ™๋ณด๋œ ์ ์ด ์—†์—ˆ์ฃ . ์ƒ์—…ํ™”๋œ ์ ์ด ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ ๋‹ค ์ฒด๊ณ„๊ฐ€ ์žกํžŒ ์ƒํƒœ๋‹ˆ๊นŒ์š”.
06:59
And look what they did with our beautiful, nice,
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๋ฏธ๊ตญ์ธ๋“ค์ด ์šฐ๋ฆฌ์˜ ์•„๋ฆ„๋‹ต๊ณ , ์ฆ๊ฒ๊ณ , ๊ฐ„๋‹จํ•œ ๊ฐ€์กฑ๊ฒŒ์ž„์„
07:02
simple family game.
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์–ด๋–ป๊ฒŒ ํ•ด๋†จ๋Š”์ง€ ๋ณด์‹ญ์‹œ์˜ค.
07:04
All of a sudden, you had that happening.
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๊ฐ‘์ž๊ธฐ ์ด๋Ÿฐ ์ผ๋“ค์ด ๋ฒŒ์–ด์ง€๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
07:07
(Music)
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(์Œ์•…)
07:24
An opening ceremony to match every other.
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์ง€๋‚œ ๋Œ€ํšŒ๋ฅผ ๋Šฅ๊ฐ€ํ•˜๋Š” ๊ฐœ๋ง‰์‹์„ ์ค€๋น„ํ•˜์ง€์š”.ยผโ™ช
07:26
This was an India that was buying Corvettes. This was an India that was buying Jaguar.
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์ฝœ๋ฒณ๊ณผ ์žฌ๊ทœ์–ด๋ฅผ ๋งค์ž…ํ•œ ์ธ๋„์ž…๋‹ˆ๋‹ค.
07:29
This was an India that was adding more mobile phones per month
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๋งค์›” ํ•ธ๋“œํฐ ํŒ๋งค ์‹ค์ ์ด ์ฆ๊ฐ€ํ•˜์—ฌ
07:32
than New Zealand's population twice over.
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๋‰ด์งˆ๋žœ๋“œ ์ธ๊ตฌ ์ˆ˜์˜ ๋‘๋ฐฐ๋ฅผ ๋›ฐ์–ด๋„˜๊ฒŒ ๋œ ์ธ๋„์ž…๋‹ˆ๋‹ค.
07:34
So, it was a different India.
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์ด์ „๊นŒ์ง€์™€๋Š” ๋‹ค๋ฅธ ์ธ๋„๋กœ ๋ณ€๋ชจํ•˜์˜€์Šต๋‹ˆ๋‹ค.
07:36
But it was also a slightly more orthodox India
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ํ•˜์ง€๋งŒ ์ธ๋„๋Š” ์•ฝ๊ฐ„ ๋ณด์ˆ˜์ ์ธ ๊ฒฝํ–ฅ์„ ๋ณด์ด๊ธฐ๋„ ํ–ˆ์ฃ .
07:39
that was very happy to be modern,
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ํ˜„๋Œ€ํ™” ๋˜๋Š” ๊ฒƒ์„ ์ƒ๋‹นํžˆ ๊ธฐ๋ปํ•˜๋ฉด์„œ๋„
07:41
but didn't want to say that to people.
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์ด๋ฅผ ํ‹ฐ๋‚ด๊ณ  ์‹ถ์ง„ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
07:44
And so, they were aghast when the cheerleaders arrived.
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์น˜์–ด๋ฆฌ๋”๋“ค์ด ๋“ฑ์žฅํ•˜์ž ์‚ฌ๋žŒ๋“ค์€ ๊ฒฝ์•…ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:46
Everyone secretly watched them, but everyone claimed not to.
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์น˜์–ด๋ฆฌ๋”๋“ค์„ ๋ชฐ๋ž˜ ํ›”์ณ๋ณด์•˜์ง€๋งŒ ๋ณด์ง€ ์•Š์•˜๋‹ค๊ณ  ๋ฐœ๋บŒํ–ˆ์ฃ .
07:49
(Music)
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(์Œ์•…)
08:11
(Laughter)
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(์›ƒ์Œ)
08:13
The new owners of Indian cricket were not the old princes.
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์ƒˆ๋กญ๊ฒŒ ๋“ฑ์žฅํ•œ ํฌ๋ฆฌ์ผ“ ๊ตฌ๋‹จ์ฃผ๋Š” ์™•์กฑ๋“ค์ด ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
08:16
They were not bureaucrats who were forced
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์ข‹์•„ํ•˜์ง€๋„ ์•Š๋Š” ์Šคํฌ์ธ ์˜ ์„ธ๊ณ„์—
08:18
into sport because they didn't actually love it;
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๋ฐœ์„ ๋“ค์—ฌ๋†“๊ฒŒ๋œ ๊ด€๋ฃŒ๋“ค๋„ ์•„๋‹ˆ์—ˆ์ฃ .
08:20
these were people who ran serious companies.
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์ด๋“ค์€ ๋Œ€๊ธฐ์—… ๊ฒฝ์˜์ฃผ์˜€์Šต๋‹ˆ๋‹ค.
08:22
And so they started promoting cricket big time,
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ํฌ๋ฆฌ์ผ“ ์ข…๋ชฉ๊ณผ ๊ตฌ๋‹จ์„
08:25
started promoting clubs big time.
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๋Œ€๋Œ€์ ์œผ๋กœ ํ™๋ณดํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:27
And they've started promoting them with huge money behind it.
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ํ™๋ณด์—๋Š” ์–ด๋งˆ์–ด๋งˆํ•œ ๋น„์šฉ์ด ๋“ค์–ด๊ฐ”์ฃ .
08:30
I mean the IPL had 2.3 billion dollars
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์ธ๋””์–ธํ”„๋ฆฌ๋ฏธ์–ด๋ฆฌ๊ทธ(IPL)๋Š”
08:32
before a ball was bowled,
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23์–ต๋‹ฌ๋Ÿฌ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
08:35
1.6 billion dollars for television revenue over 10 years,
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10๋…„๊ฐ„ ๋ฐฉ์†ก ์ˆ˜์ต์œผ๋กœ 16์–ต๋‹ฌ๋Ÿฌ๋ฅผ
08:38
and another 70 million dollars plus from all these franchises
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ํ”„๋žœ์ฐจ์ด์ฆˆ ์ˆ˜์ต์œผ๋กœ 7์ฒœ๋งŒ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฒŒ์–ด๋“ค์ด์ฃ .
08:41
that were putting in money. And then they had to appeal to their cities,
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๊ตฌ๋‹จ์€ ๊ทธ๋“ค์ด ์†ํ•ด์žˆ๋Š” ์‹œ์˜ ํ™˜์‹ฌ์„ ์‚ฌ์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:44
but they had to do it like the West, right? Because we are setting up leagues.
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์ด๋ฒˆ์—๋„ ์„œ๊ตฌ์˜ ๋ฐฉ์‹์„ ๋”ฐ๋ž์Šต๋‹ˆ๋‹ค. ๋ฆฌ๊ทธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ์—ˆ์œผ๋‹ˆ๊นŒ์š”.
08:47
But what they were very good at doing
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๊ทธ๋“ค์€ ์ด๋ฅผ ์ง€์—ญ์ ์œผ๋กœ ํŠนํ™” ์‹œํ‚ค๋Š”๋ฐ
08:49
was making it very localized.
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์ƒ๋‹นํ•œ ์žฌ๋Šฅ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
08:53
So, just to give you an example of how they did it --
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์ž, ๊ทธ๋Ÿฌ๋ฉด ํ•œ๊ฐ€์ง€ ์‚ฌ๋ก€๋ฅผ ๋ณด์—ฌ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
08:55
not Manchester United style promotion,
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๋งจ์ฒด์Šคํ„ฐ ์œ ๋‚˜์ดํ‹ฐ๋“œ ์Šคํƒ€์ผ์˜ ํ™๋ณด๊ฐ€ ์•„๋‹ˆ๋ผ
08:57
but very Mumbai style promotion. Take a look.
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๋ญ„๋ฐ”์ด ์Šคํƒ€์ผ์˜ ํ™๋ณด์ž…๋‹ˆ๋‹ค. ํ•œ๋ฒˆ ๋ณด์„ธ์š”.
09:00
(Music)
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(์Œ์•…)
09:45
Of course, a lot of people said, "Maybe they dance better than they play."
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๋™์˜์ƒ์„ ๋ณด๊ณ  ๋งŽ์€ ์ด๋“ค์ด ์„ ์ˆ˜์˜ ๊ฒฝ๊ธฐ๋Šฅ๋ ฅ๋ณด๋‹ค ์ถค์‹ค๋ ฅ์ด ๋” ๋›ฐ์–ด๋‚  ๊ฒƒ์ด๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
09:48
(Laughter)
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(์Œ์•…)
09:50
But that's all right. What it did also is it changed the way we looked at cricket.
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ํ•˜์ง€๋งŒ ๊ดœ์ฐฎ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํฌ๋ฆฌ์ผ“์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์‹œ์„ ์„ ๋ฐ”๊ฟ”๋†“์•˜์Šต๋‹ˆ๋‹ค.
09:54
All along, if you wanted a young cricketer,
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์ด์ œ๊นŒ์ง€๋Š” ์ Š์€ ํฌ๋ฆฌ์ผ“ ์„ ์ˆ˜๋ฅผ ์˜์ž…ํ• ๋•Œ
09:56
you picked him up from the bylanes of your own little locality,
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ํ•ด๋‹น์ง€์—ญ์—์„œ ์„ ์ˆ˜๋ฅผ ์Šค์นด์šฐํŠธ ํ–ˆ์Šต๋‹ˆ๋‹ค.
09:58
your own city, and you were very proud
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๋‚ด๊ฐ€ ์‚ฌ๋Š” ๊ณ ์žฅ์—์„œ์š”. ๊ทธ๋Ÿฌ๋‹ˆ ์„ ์ˆ˜๋“ค๊ณผ
10:00
of the system that produced those cricketers.
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๊ตฌ๋‹จ์— ๋Œ€ํ•œ ์ƒ๋‹นํ•œ ์• ์ฐฉ์ด ์ƒ๊ฒจ๋‚ฌ์ง€์š”.
10:02
Now, all of the sudden, if you were to bowl a shot --
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ํ•˜์ง€๋งŒ ์ง€๊ธˆ์€,
10:04
if Mumbai were to bowl a shot, for example,
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๋งŒ์•ฝ ๋ญ„๋ฐ”์ด ๊ตฌ๋‹จ์—์„œ ์˜์ž…์„ ํ•œ๋‹ค์น˜๋ฉด,
10:07
they needn't go to Kalbadevi
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์„ ์ˆ˜๋ฅผ ์ฐพ๊ธฐ ์œ„ํ•ด ์นผ๋ฐ”๋ฐ๋น„๋‚˜ ์‹œ๋ฐ”์น˜ํŒŒํฌ๋ฅผ
10:09
or Shivaji Park or somewhere to source them,
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๊ฐˆ ํ•„์š”๊ฐ€ ์—†๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:11
they could go to Trinidad.
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์ด์ œ ํŠธ๋ฆฌ๋‹ˆ๋‹ค๋“œํ† ๋ฐ”๊ณ  ๊ณตํ™”๊ตญ์œผ๋กœ๋„ ๊ฐˆ ์ˆ˜ ์žˆ๋Š”๊ฑฐ์ฃ .
10:13
This was the new India, wasn't it? This was the new world,
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์ด๊ฒƒ์ด ๋ฐ”๋กœ ์ƒˆ๋กœ์šด ์ธ๋„์ง€์š”.
10:15
where you can source from anywhere
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์–ด๋Š ๊ณณ์—์„œ๋‚˜ ์ธ์žฌ๋ฅผ ์ฐพ์„ ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กœ์šด ์„ธ์ƒ์ด ์—ด๋ฆฐ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:17
as long as you get the best product at the best price.
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์ตœ์ ์˜ ๊ฐ€๊ฒฉ์— ์ตœ์ƒ์˜ ์ƒํ’ˆ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋‹ค๋ฉด์š”.
10:19
And all of a sudden, Indian sport had awakened to the reality
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์ธ๋„ ์Šคํฌ์ธ ๊ณ„๋Š” ๊ธ‰์ž‘์Šค๋Ÿฝ๊ฒŒ ์ด๋Ÿฌํ•œ ํ˜„์‹ค์„ ์ง์‹œํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
10:22
that you can source the best product for the best price
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์ „ ์„ธ๊ณ„ ์–ด๋Š ๊ณณ์—์„œ๋‚˜ ์ตœ๊ณ ์˜ ์„ ์ˆ˜๋ฅผ ์ตœ์ ์˜ ๊ฐ€๊ฒฉ์—
10:24
anywhere in the world.
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์ฐพ์„ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ง์ž…๋‹ˆ๋‹ค.
10:26
So, the Mumbai Indians flew in Dwayne Bravo from Trinidad and Tobago,
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์ž, ์ด๋ ‡๊ฒŒ ๋ญ„๋ฐ”์ด ๊ตฌ๋‹จ์€ ํ•˜๋ฃป๋ฐค ์‚ฌ์ด์— ํŠธ๋ฆฌ๋‹ˆ๋‹ค๋“œํ† ๋ฐ”๊ณ  ๊ณตํ™”๊ตญ์—์„œ ๋“œ์›จ์ธ ๋ธŒ๋ผ๋ณด๋ฅผ ์˜์ž…ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
10:28
overnight. And when he had to go back to represent
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๋“œ์›จ์ธ ๋ธŒ๋ผ๋ณด๊ฐ€ ์„œ์ธ๋„์ œ๋„ ๋Œ€ํ‘œ๋กœ ์ถœ์ „ํ•ด์•ผ ํ–ˆ์„๋•Œ
10:31
the West Indies, they asked him, "When do you have to reach?"
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๋ญ„๋ฐ”์ด ๊ตฌ๋‹จ์ด ๊ทธ์—๊ฒŒ ๋ช‡์‹œ์— ๋„์ฐฉํ•ด์•ผ ํ•˜๋ƒ๊ณ  ๋ฌป์Šต๋‹ˆ๋‹ค.
10:35
He said, "I have to be there by a certain time, so I have to leave today."
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๋“œ์›จ์ธ ๋ธŒ๋ผ๋ณด๋Š” ์–ธ์ œ ์–ธ์ œ๊นŒ์ง€ ๋„์ฐฉํ•ด์•ผ ํ•˜๋‹ˆ ์˜ค๋Š˜ ๋– ๋‚˜์•ผ ํ•œ๋‹ค๊ณ  ๋Œ€๋‹ตํ•ฉ๋‹ˆ๋‹ค.
10:38
We said, "No, no, no. It's not about when you have to leave;
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๊ตฌ๋‹จ์€ "์–ธ์ œ ๋– ๋‚˜์•ผํ•˜๋Š”์ง€ ๋ฌป๋Š”๊ฒŒ ์•„๋‹ˆ์—์š”.
10:40
it's about when do you have to reach there?"
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์–ธ์ œ๊นŒ์ง€ ๋„์ฐฉํ•ด์•ผ ํ•˜๋Š”์ง€ ๋ฌป๋Š”๊ฒ๋‹ˆ๋‹ค." ๋ผ๊ณ  ๋˜๋ฌป์ฃ .
10:43
And so he said, "I've got to reach on date X."
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๊ทธ๋Ÿฌ์ž ๊ทธ๋Š” X์ผ๊นŒ์ง€ ๋„์ฐฉํ•ด์•ผ ํ•œ๋‹ค๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค.
10:45
And they said, "Fine, you play to date X, minus one."
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๊ตฌ๋‹จ์€ ์•Œ๊ฒ ๋‹ค๊ณ  ํ•˜๋ฉฐ X์ผ ๋ฐ”๋กœ ์ „๋‚ ๊นŒ์ง€ ๊ฒฝ๊ธฐ๋ฅผ ๋›ฐ๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
10:48
So, he played in Hyderabad, went, straight after the game,
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๊ทธ๋ž˜์„œ ๊ทธ๋Š” ํ•˜์ด๋ฐ๋ผ๋ฐ”๋“œ์—์„œ ๊ฒฝ๊ธฐ๋ฅผ ํ•˜๊ณ 
10:51
went from the stadium to Hyderabad airport,
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๊ฒฝ๊ธฐ ์ข…๋ฃŒ ํ›„ ํ•˜์ด๋ฐ๋ผ๋ฐ”๋“œ ๊ณตํ•ญ์œผ๋กœ ์งํ–‰ํ•ฉ๋‹ˆ๋‹ค.
10:53
sat in a private corporate jet -- first refueling in Portugal,
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์ „์šฉ๊ธฐ๋ฅผ ํƒ€๊ณ  ํฌ๋ฅดํˆฌ์นผ์—์„œ ์žฌ๊ธ‰์œ ๋ฅผ ํ•˜๊ณ 
10:56
second refueling in Brazil; he was in West Indies in time.
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๋ธŒ๋ผ์งˆ์—์„œ ๋‘๋ฒˆ์งธ๋กœ ์žฌ๊ธ‰์œ ๋ฅผ ํ•œ ํ›„ ์„œ์ธ๋„์ œ๋„์—๋Š” ์ œ์‹œ๊ฐ„์— ๋„์ฐฉํ•˜๊ฒŒ ๋˜์ง€์š”.
10:59
(Laughter)
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(์›ƒ์Œ)
11:00
Never would India have thought on this scale before.
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์ธ๋„๊ฐ€ ์ด๋Ÿฐ ์Šค์ผ€์ผ๋กœ ์ƒ๊ฐํ–ˆ๋˜ ์ ์€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
11:04
Never would India have said, "I want a player to play
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"์šฐ๋ฆฌ ์„ ์ˆ˜๊ฐ€ ์ž๋ฉ”์ด์นด ํ‚น์Šคํ„ด์—์„œ ์—ด๋ฆฌ๋Š” ๊ฒฝ๊ธฐ์—
11:06
one game for me, and I will use a corporate jet
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์ถœ์ „ํ•ด์•ผ ํ•˜๋‹ˆ
11:09
to send him all the way back to Kingston, Jamaica
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ํšŒ์‚ฌ ์ „์šฉ๊ธฐ๋ฅผ ํƒœ์›Œ ๋ณด๋ƒ…์‹œ๋‹ค."
11:11
to play a game."
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์ธ๋„๋Š” ์ด๋Ÿฐ์‹์œผ๋กœ ์ƒ๊ฐํ•ด ๋ณธ์ ์ด ์—†์—ˆ๋˜ ๊ฑฐ์ฃ .
11:13
And I just thought to myself,
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์ „ ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
11:15
"Wow, we've arrived somewhere in the world, you know?
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"์™€, ์šฐ๋ฆฌ๋„ ์ด์ œ ์–ด๋Š์ •๋„ ์ˆ˜์ค€์— ์ด๋ฅด๋ €๊ตฌ๋‚˜."
11:17
We have arrived somewhere. We are thinking big."
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"์ด๋ ‡๊ฒŒ ํฐ ์Šค์ผ€์ผ๋กœ ์ƒ๊ฐํ•˜๋‹ค๋‹ˆ."
11:19
But what this also did was it started
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์ด๋Ÿฐ ์‹์˜ ์ƒ๊ฐ์€
11:21
marrying the two most important things in Indian cricket,
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์ธ๋„ ํฌ๋ฆฌ์ผ“์—์„œ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๋‘๊ฐ€์ง€ ์š”์†Œ๋ฅผ ๊ฒฐํ•ฉํ•˜๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
11:23
which is cricket and the movies in Indian entertainment.
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๋ฐ”๋กœ ํฌ๋ฆฌ์ผ“๊ณผ ์˜ํ™”์‚ฐ์—…์ด์˜€์ฃ .
11:26
There is cricket and the movies.
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ํฌ๋ฆฌ์ผ“๊ณผ ์˜ํ™”์˜ ๋งŒ๋‚จ์ž…๋‹ˆ๋‹ค.
11:28
And they came together because people in the movies
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์ด ๊ฒฐํ•ฉ์ด ๊ฐ€๋Šฅํ–ˆ๋˜ ์ด์œ ๋Š”
11:30
now started owning clubs.
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์˜ํ™”๋ฐฐ์šฐ๋“ค์ด ๊ตฌ๋‹จ์ฃผ๋กœ ๋“ฑ์žฅํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
11:32
And so, people started going to the cricket to watch Preity Zinta.
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์ด์ œ ์ธ๋„์ธ๋“ค์€ ์˜๋ฆฌํ‹ฐ ์ง„๋”ฐ(Preity Zinta)๋ฅผ ๋ณด๊ธฐ ์œ„ํ•ด ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋ฅผ ๊ฐ€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
11:36
They started going to the cricket to watch Shah Rukh Khan.
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์ƒค๋ฃฉ ์นธ(Shahrukh Khan)์„ ๋ณด๋Ÿฌ ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋ฅผ ๊ฐ‘๋‹ˆ๋‹ค.
11:38
And something very interesting happened.
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๊ทธ๋ฆฌ๊ณ  ์ƒ๋‹นํžˆ ์žฌ๋ฐŒ๋Š” ์ผ์ด ์ผ์–ด๋‚˜๋Š”๋ฐ์š”.
11:40
We started getting song and dance in Indian cricket.
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์ธ๋„ ํฌ๋ฆฌ์ผ“์— ์Œ์•…๊ณผ ์ถค์ด ๋“ฑ์žฅํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
11:43
And so it started resembling the Indian movies more and more.
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์ธ๋„ ์˜ํ™”๋ฅผ ์ ์  ๋” ๋‹ฎ์•„๊ฐ€๊ฒŒ ๋˜๋Š”๊ฑฐ์ฃ .
11:47
And of course, if you were on Preity Zinta's team --
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๋งŒ์•ฝ ๋‹น์‹ ์ด ์˜๋ฆฌํ‹ฐ ์ง„๋”ฐ(Preity Zinta)์˜ ํŒ€์ด๋ผ๋ฉด,
11:49
as you will see on the clip that follows -- if you did well,
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์ž ์‹œ ํ›„ ๋™์˜์ƒ์—์„œ ๋ณด์‹œ๊ฒ ์ง€๋งŒ,
11:51
you got a hug from Preity Zinta.
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๊ทธ ํŒ€์ด ์ด๊ธฐ๊ฒŒ ๋˜๋ฉด ์˜๋ฆฌํ‹ฐ ์ง„๋”ฐ(Preity Zinta)๊ฐ€ ์•ˆ์•„ ์ค๋‹ˆ๋‹ค.
11:53
So that was the ultimate reason to do well. Take a look --
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์šฐ์Šน์„ ํ•ด์•ผํ•˜๋Š” ๊ฒฐ์ •์ ์ธ ์ด์œ ์ธ๊ฑฐ์ฃ . ์ด๊ฒƒ ์ข€ ๋ณด์„ธ์š”.
11:56
everyone's watching Preity Zinta.
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๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ์˜๋ฆฌํ‹ฐ ์ง„๋”ฐ(Preity Zinta)๋ฅผ ์ณ๋‹ค๋ด…๋‹ˆ๋‹ค.
11:58
(Music)
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(์Œ์•…)
12:16
And then of course there was Shah Rukh playing the Kolkata crowd.
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๊ทธ๋ฆฌ๊ณ  ์ƒค๋ฃฉ์นธ(Shahrukh Khan)์€ ์ฝœ์นดํƒ€ ๊ด€์ค‘์„ ๋“ค๋œจ๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
12:19
We'd all seen matches in Kolkata,
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๋ชจ๋‘ ์ฝœ์นดํƒ€ ๊ฒฝ๊ธฐ๋ฅผ ๋ณด์…จ๊ฒ ์ง€๋งŒ,
12:21
but we'd never seen anything like this:
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์ด๋Ÿฐ ๊ฑด ๋ชป ๋ณด์…จ์„๊ฒ๋‹ˆ๋‹ค.
12:23
Shah Rukh, with the Bengali song, getting the audiences all worked up
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์ƒค๋ฃฉ์นธ(Shahrukh Khan)์ด ๋ฒต๊ณจ์–ด ๋…ธ๋ž˜์— ๋งž์ถฐ ๊ด€์ค‘๋“ค์˜ ํฅ์„ ๋‹๊ตฝ๋‹ˆ๋‹ค.
12:26
for Kolkata -- not for India, but for Kolkata.
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์ธ๋„๊ฐ€ ์•„๋‹Œ ๋ฐ”๋กœ ์ฝœ์นดํƒ€ ์ง€์—ญ ์ฃผ๋ฏผ๋“ค์„ ์œ„ํ•ด์„œ์š”.
12:29
But take a look at this.
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์ด๊ฑธ ํ•œ๋ฒˆ ๋ณด์„ธ์š”.
12:31
(Music)
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(์Œ์•…)
12:47
An Indian film star hugging a Pakistani cricketer
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์ธ๋„ ์˜ํ™”๋ฐฐ์šฐ๊ฐ€ ํŒŒํ‚ค์Šคํƒ„ ํฌ๋ฆฌ์ผ“ ์„ ์ˆ˜๋ฅผ ๊ปด์•ˆ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:49
because they'd won in Kolkata.
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์™œ๋ƒํ•˜๋ฉด ์ฝœ์นดํƒ€์—์„œ ์ด๊ฒผ์œผ๋‹ˆ๊นŒ์š”.
12:52
Can you imagine?
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์ƒ์ƒํ•  ์ˆ˜ ์žˆ๊ฒ ์–ด์š”?
12:54
And do you know what the Pakistani cricketer said?
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์ด ํŒŒํ‚ค์Šคํƒ„ ์„ ์ˆ˜๊ฐ€ ๋ญ๋ผ๊ณ  ํ–ˆ๋Š”์ง€ ์•„์„ธ์š”?
12:56
(Applause)
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(๋ฐ•์ˆ˜)
12:58
"I wish I was playing for Preity Zinta's team."
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์˜๋ฆฌํ‹ฐ ์ง„๋”ฐ(Preity Zinta)ํŒ€์—์„œ ๋›ฐ์—ˆ์œผ๋ฉด ์ข‹๊ฒ ์–ด์š”.
13:00
(Laughter)
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(์›ƒ์Œ)
13:05
But I thought I'd take this opportunity --
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์ด ๊ธฐํšŒ๋ฅผ ๋นŒ๋ ค
13:07
there's a few people from Pakistan in here.
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์ด์ž๋ฆฌ์— ์™€ ์ฃผ์‹  ํŒŒํ‚ค์Šคํƒ„๋ถ„๋“ค๊ป˜
13:09
I'm so happy that you're here
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์™€์ฃผ์…”์„œ ์ •๋ง ๊ธฐ์˜๋‹ค๋Š” ๋ง์„ ์ „ํ•˜๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
13:11
because I think we can show that we can both be together and be friends, right?
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์šฐ๋ฆฌ๋„ ์นœ๊ตฌ๊ฐ€ ๋  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์—ฌ์ฃผ๋‹ˆ๊นŒ์š”, ๊ทธ๋ ‡์ง€์š”?
13:14
We can play cricket together, we can be friends.
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์šฐ๋ฆฌ๋Š” ํฌ๋ฆฌ์ผ“ ๊ฒฝ๊ธฐ๋ฅผ ํ•˜๋ฉฐ ์„œ๋กœ ์นœ๊ตฌ๊ฐ€ ๋  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
13:16
So thank you very much for coming, all of you from Pakistan.
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ํŒŒํ‚ค์Šคํƒ„์—์„œ ์˜ค์‹  ๋ชจ๋“  ๋ถ„๋“ค, ์™€์ฃผ์…”์„œ ์ •๋ง ๊ฐ์‚ฌ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
13:18
(Applause)
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(๋ฐ•์ˆ˜)
13:22
There was criticism too because they said,
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ํฌ๋ฆฌ์ผ“์˜ ํฅํ–‰์— ๋Œ€ํ•ด ๋น„ํŒ์ ์ธ ์‹œ์„ ๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
13:24
"Players are being bought and sold?
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์‚ฌ๋žŒ๋“ค์€ ๋†€๋ž์ฃ . "์„ ์ˆ˜๋“ค์„
13:26
Are they grain?
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๊ณก์‹์ด๋‚˜
13:28
Are they cattle?"
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๊ฐ€์ถ•๊ฐ™์ด ์‚ฌ๊ณ  ํŒ๋‹ค๊ณ ์š”?"
13:31
Because we had this auction, you see.
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ํฌ๋ฆฌ์ผ“์—๋Š” ์„ ์ˆ˜ ๊ฒฝ๋งค์ œ๋„๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
13:33
How do you fix a price for a player?
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์–ด๋–ป๊ฒŒ ์„ ์ˆ˜์˜ ๋ชธ๊ฐ’์ด ์ •ํ•ด์งˆ๊นŒ์š”?
13:36
And so the auction that followed
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๊ฒฝ๋งค์žฅ์—์„œ
13:38
literally had people saying,
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์‚ฌ๋žŒ๋“ค์€
13:40
"Bang! so many million dollars for so-and-so player."
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์ž! ์ด ์„ ์ˆ˜๋Š” ๋ช‡๋ฐฑ๋งŒ๋ถˆ์ž…๋‹ˆ๋‹ค! ๋ผ๊ณ  ๋งํ•˜์ฃ .
13:43
There it is.
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์ž ๋ณด์„ธ์š”.
13:45
(Music)
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(์Œ์•…)
13:50
Auctioneer: Going at 1,500,000 dollars. Chennai.
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๊ฒฝ๋งค์ธ: 150๋งŒ ๋‹ฌ๋Ÿฌ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค. ์ฒธ๋‚˜์ดํŒ€
13:57
Shane Warne sold for 450,000 dollars.
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์…ฐ์ธ์›(Shane Warne)์ด 45๋งŒ ๋‹ฌ๋Ÿฌ์— ํŒ”๋ ธ์Šต๋‹ˆ๋‹ค.
14:04
HB: Suddenly, a game which earned its players 50 rupees a day --
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์ข…์ „์— ์„ ์ˆ˜๋“ค์€ ๊ฒฝ๊ธฐ 1์ผ๋‹น 50๋ฃจํ”ผ์”ฉ
14:08
so 250 rupees for a test match,
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ํ…Œ์ŠคํŠธ ๋งค์น˜์—์„œ๋Š” 250๋ฃจํ”ผ์”ฉ ๋ฒŒ์—ˆ์Šต๋‹ˆ๋‹ค.
14:10
but if you finish in four days you only got 200.
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ํ•˜์ง€๋งŒ 4์ผ ์•ˆ์— ๊ฒฝ๊ธฐ๊ฐ€ ๋๋‚˜๋ฉด 200๋ฃจํ”ผ ๋ฐ–์— ๋ชป ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
14:14
The best Indian players who played every test match --
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์˜ค๋Š˜๋‚  ํ…Œ์ŠคํŠธ ๋งค์น˜, ๊ตญ์ œ์‹œํ•ฉ ์ „ ๊ฒฝ๊ธฐ์— ์ถœ์ „ํ•˜๋Š”
14:16
every one of the internationals, the top of the line players --
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์ตœ์ƒ์œ„๊ธ‰ ์ธ๋„์ถœ์‹  ์„ ์ˆ˜๋“ค์€
14:18
standard contracts are 220,000 dollars in a whole year.
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ํ‰๊ท  ๊ณ„์•ฝ๊ธˆ์ด ์—ฐ 22๋งŒ ๋‹ฌ๋Ÿฌ์— ์ด๋ฆ…๋‹ˆ๋‹ค.
14:21
Now they were getting 500,000 for six days' work.
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์ฃผ6์ผ ๊ฒฝ๊ธฐํ•˜๊ณ  50๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฒŒ๊ฒŒ ๋˜๋Š” ๊ฒƒ์ด์ฃ .
14:23
Then Andrew Flintoff came by from England,
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์˜๊ตญ์—์„œ ์˜จ ์•ค๋“œ๋ฅ˜ ํ”Œ๋ฆฐํŠธ์˜คํ”„(Andrew Flintoff)๋Š”
14:25
he got one and a half million dollars, and he went back and said,
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๋ฐฑ์˜ค์‹ญ๋งŒ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค. ๊ทธ๋Š” ๊ท€๊ตญํ›„ ์ด๋ ‡๊ฒŒ ๋งํ•˜์ฃ .
14:28
"For four weeks, I'm earning more than Frank Lampard and Steven Gerrard,
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"4์ฃผ ๋™์•ˆ ์ €๋Š” ํ”„๋žญํฌ ๋žจํŒŒ๋“œ(Frank Lampard)๋‚˜ ์Šคํ‹ฐ๋ธ ์ œ๋ผ๋“œ(Steven Gerrard),
14:31
and I'm earning more than the footballers, wow."
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์ถ•๊ตฌ์„ ์ˆ˜๋“ค ๋ณด๋‹ค ๋” ๋งŽ์ด ๋ฒŒ์—ˆ๊ตฐ์š”, ์™€!"
14:33
And where was he earning it from? From a little club in India.
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์ด ๋ˆ์„ ์–ด๋””์„œ ๋ฒŒ์—ˆ๋ƒ๊ณ ์š”? ์ธ๋„์— ์žˆ๋Š” ์ž‘์€ ๊ตฌ๋‹จ์—์„œ์š”.
14:36
Could you have imagined that day would come?
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์ด๋Ÿฐ ๋‚ ์ด ์˜ค๋ฆฌ๋ผ๊ณ  ์ƒ์ƒ์ด๋‚˜ ํ•˜์…จ๋‚˜์š”?
14:39
One and a half million dollars for six weeks' work.
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6์ฃผ ๊ฒฝ๊ธฐ์— ๋ฐฑ์˜ค์‹ญ๋งŒ๋‹ฌ๋Ÿฌ๋ฅผ ๋ฐ›๋Š”๊ฒ๋‹ˆ๋‹ค.
14:41
That's not bad, is it?
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๋‚˜์˜์ง„ ์•Š์ฃ .
14:45
So, at 2.3 billion dollars before the first ball was bowled.
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์ฒซ ์‹œํ•ฉ์„ ์น˜๋ฅด๊ธฐ๋„ ์ „์— ๋ฒŒ์จ 23์–ต์ด ๋˜๋Š”๊ฑฐ์ฃ .
14:48
What India was doing, though, was benchmarking
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์ธ๋„๋Š” ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์‚ฌ๋ก€๋ฅผ
14:50
itself against the best in the world,
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๋ฒค์น˜๋งˆํ‚นํ•˜์—ฌ
14:52
and it became a huge brand.
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๋Œ€๋‹จํ•œ ๋ธŒ๋žœ๋“œ๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
14:54
Lalit Modi was on the cover of Business Today.
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Business Today ์žก์ง€์˜ ํ‘œ์ง€ ๋ชจ๋ธ๋กœ๋ž„๋ฆฟ ๋ชจ๋””๊ฐ€ ๋“ฑ์žฅํ–ˆ์Šต๋‹ˆ๋‹ค.
14:56
IPL became the biggest brand in India
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IPL(์ธ๋„ํ”„๋ฆฌ๋ฏธ์–ด๋ฆฌ๊ทธ)๋Š” ์ธ๋„์—์„œ ๊ฐ€์žฅ ํฐ ๋ธŒ๋žœ๋“œ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
14:58
and, because our elections, had to be moved to South Africa,
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IPL์€ ์ธ๋„ ์ด์„  ๋•Œ๋ฌธ์— ๋‚จ์•„ํ”„๋ฆฌ์นด๊ณตํ™”๊ตญ์—์„œ ์น˜๋ค„์กŒ๋Š”๋ฐ์š”,
15:02
and we had to start the tournament in three weeks.
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3์ฃผ ๋’ค์— ํ† ๋„ˆ๋จผํŠธ๋ฅผ ์‹œ์ž‘ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
15:04
Move a whole tournament to South Africa in three weeks.
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3์ฃผ๋ผ๋Š” ๊ธฐ๊ฐ„๋‚ด์— ๋ชจ๋“  ํ† ๋„ˆ๋จผํŠธ ๊ฒฝ๊ธฐ๋ฅผ ๋‚จ์•„ํ”„๋ฆฌ์นด๊ณตํ™”๊ตญ์—์„œ ๊ฐœ์ตœํ•  ์ค€๋น„๋ฅผ ํ•ด์•ผํ–ˆ์ฃ .
15:06
But we did it. You know why?
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ ํ–ˆ๋Š”์ง€ ์•„์„ธ์š”?
15:08
Because no country works as slowly as we do
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์ธ๋„๋งŒํผ ํ–‰์‚ฌ 3์ฃผ์ „๊นŒ์ง€
15:10
till three weeks before an event,
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๋Š๋ฆฟ๋Š๋ฆฟ ์ผํ•˜๋‹ค๊ฐ€
15:12
and nobody works fast as we do in the last three weeks.
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3์ฃผ ๋‚จ๊ฒจ๋‘๊ณ  ์žฌ๋น ๋ฅด๊ฒŒ ์ผ์„ ์ฒ˜๋ฆฌํ•˜๋Š” ๋‚˜๋ผ๊ฐ€ ์—†๊ฑฐ๋“ ์š”.
15:14
(Applause)
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(๋ฐ•์ˆ˜)
15:23
Our population, which for a long time we thought was a problem,
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์˜ค๋žซ๋™์•ˆ ๋ฌธ์ œ์‹œ ๋˜์–ด์™”๋˜ ์ธ๋„์˜ ์ธ๊ตฌ๋Š”
15:25
suddenly became our biggest asset
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๊ฐ‘์ž๊ธฐ ์šฐ๋ฆฌ์˜ ๊ฐ€์žฅ ํฐ ์ž์‚ฐ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
15:27
because there were more people watching --
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๊ทธ๋งŒํผ ๊ด€์ค‘ ์ˆ˜๊ฐ€ ๋Š˜์–ด๋‚ฌ๊ณ 
15:30
the huge consuming class --
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์†Œ๋น„์ž์ธต์ด ๋‘ํ„ฐ์›Œ์กŒ๋‹ค๋Š” ๋œป์ด๋‹ˆ๊นŒ์š”.
15:32
everybody came to watch the cricket.
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๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์ด ํฌ๋ฆฌ์ผ“์„ ๋ณด๋Ÿฌ ์™”์Šต๋‹ˆ๋‹ค.
15:34
We'd also made cricket the only sport in India,
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ํฌ๋ฆฌ์ผ“์ด ์ธ๋„์˜ ์œ ์ผํ•œ ์Šคํฌ์ธ ๊ฐ€ ๋œ ๊ฒƒ์ด
15:37
which is a pity, but in India every other sport
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์•ˆํƒ€๊น๊ธด ํ•˜์ง€๋งŒ ์ธ๋„์—์„œ๋Š” ๋‹ค๋ฅธ ๋ชจ๋“  ์Šคํฌ์ธ ๊ฐ€
15:39
pushes cricket to become big,
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ํฌ๋ฆฌ์ผ“์„ ๋” ์„ฑํ–‰ํ•˜๊ฒŒ ๋งŒ๋“ค์–ด์ค๋‹ˆ๋‹ค.
15:41
which is a bit of a tragedy of our times.
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์–ด์ฐŒ๋ณด๋ฉด ์šฐ๋ฆฌ ์„ธ๋Œ€์˜ ๋น„๊ทน์ด๋ผ๊ณ ๋„ ํ•  ์ˆ˜ ์žˆ์ง€์š”.
15:43
Now, this last minute before I go --
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์ž, ๋๋‚ด๊ธฐ ์ „์— ๋ง์”€์„ ๋“œ๋ฆฌ์ž๋ฉด,
15:45
there's a couple of side effects of all this.
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์ธ๋„์˜ ํฌ๋ฆฌ์ผ“ ์—ดํ’๊ณผ ํ•จ๊ป˜ ์˜ˆ์ƒ์น˜ ๋ชปํ•œ ์ผ์ด ๋ฐœ์ƒํ–ˆ์Šต๋‹ˆ๋‹ค.
15:47
For a long time, India was this country of poverty,
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์ง€๋‚œ ์˜ค๋žœ ์‹œ๊ฐ„๋™์•ˆ ์ธ๋„ํ•˜๋ฉด ์ด๋Ÿฐ ๊ฒƒ๋“ค์ด ๋– ์˜ฌ๋ž์Šต๋‹ˆ๋‹ค.
15:50
dust, beggars,
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๊ฐ€๋‚œ, ๋จผ์ง€, ๊ฑฐ์ง€
15:53
snake charmers, filth,
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ํ”ผ๋ฆฌ ์—ฐ์ฃผ์ž, ์˜ค๋ฌผ
15:55
Delhi belly -- people heard Delhi belly stories before they came.
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๋ธ๋ฆฌ ๋ฒจ๋ฆฌ(์ธ๋„์—์„œ์˜ ์™ธ๊ตญ ์—ฌํ–‰์ž์˜ ์„ค์‚ฌ) - ์ธ๋„์— ์˜ค๊ธฐ์ „๋ถ€ํ„ฐ ๋“ฃ๊ฒŒ๋˜๋Š” ์ด์•ผ๊ธฐ์ด์ฃ .
15:58
And, all of a sudden, India was this land of opportunity.
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๊ทธ๋Ÿฌ๋‹ค ๊ฐ‘์ž๊ธฐ ๊ธฐํšŒ์˜ ๋•…์ด ๋œ๊ฒ๋‹ˆ๋‹ค.
16:01
Cricketers all over the world said,
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์ „ ์„ธ๊ณ„์˜ ํฌ๋ฆฌ์ผ“ ์„ ์ˆ˜๋“ค์€ ๋งํ–ˆ์ฃ ,
16:03
"You know, we love India. We love to play in India."
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"์žˆ์ž–์•„์š”, ์šฐ๋ฆฌ๋Š” ์ธ๋„๋ฅผ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค. ์ธ๋„์—์„œ ๋›ฐ๊ณ  ์‹ถ์–ด์š”."
16:06
And that felt good, you know?
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์ฐธ ๋“ฃ๊ธฐ ์ข‹์€ ๋ง์ด์—ˆ์Šต๋‹ˆ๋‹ค.
16:08
We said, "The dollar's quite powerful actually."
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์šฐ๋ฆฌ๋Š” ์ด๊ฒŒ ๋ฐ”๋กœ ๋ˆ์˜ ํž˜์ด๋ผ๊ณ  ๋Š๊ผˆ์ง€์š”.
16:10
Can you imagine, you've got the dollar on view
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์ƒ์ƒํ•  ์ˆ˜ ์žˆ๊ฒ ์–ด์š”? ๋ˆ์ด ์˜ค๊ฐ€๋‹ˆ
16:12
and there's no Delhi belly in there anymore.
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๋ธ๋ฆฌ ๋ฒจ๋ฆฌ๊ฐ€ ์—†์–ด์ง„๊ฒ๋‹ˆ๋‹ค.
16:15
There's no filth, there's no beggars, all the snake charmers have vanished,
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์˜ค๋ฌผ, ๊ฑฐ์ง€๋„ ์—†๊ณ ์š”. ํ”ผ๋ฆฌ ์—ฐ์ฃผ์ž๋„ ์‚ฌ๋ผ์กŒ์Šต๋‹ˆ๋‹ค.
16:18
everybody's gone. This tells you how the capitalist world rules.
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๋ชจ๋“  ๋ฌธ์ œ๊ฐ€ ์—†์–ด์กŒ์Šต๋‹ˆ๋‹ค. ์ž๋ณธ์ฃผ์˜ ์‚ฌํšŒ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋Œ์•„๊ฐ€๋Š”์ง€๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์‚ฌ๋ก€์ž…๋‹ˆ๋‹ค.โ„ข
16:23
Right so, finally,
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์ž, ํฌ๋ฆฌ๊ฒŸ์€
16:26
an English game that India usurped a little bit,
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์ธ๋„๊ฐ€ ์ฑ”ํ”ผ์–ธ์ž๋ฆฌ๋ฅผ ์ž ์‹œ ๋นผ์•—์€ ์˜๊ตญ ๊ฒฝ๊ธฐ์ง€๋งŒ
16:30
but T20 is going to be the next missionary in the world.
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T20๋Š” ์ด ์„ธ์ƒ์˜ ์„ ๊ตฌ์ž ์—ญํ• ์„ ํ•˜๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
16:33
If you want to take the game around the world,
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๊ฒฝ๊ธฐ๋ฅผ ์ „ ์„ธ๊ณ„์— ๋„๋ฆฌ ๋ณด๊ธ‰ํ•˜๊ณ  ์‹ถ๋‹ค๋ฉด
16:35
it's got to be the shortest form of the game.
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๊ฒฝ๊ธฐ๋ฐฉ์‹์ด ๊ฐ„๊ฒฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
16:37
You can't take a timeless test to China and sit through 14 days with no result in the end,
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์ค‘๊ตญ์— ๊ฐ€์„œ 14์ผ๋™์•ˆ ๊ฒฝ๊ธฐ ํ›„ ์•„๋ฌด ๊ฒฐ๊ณผ ์—†์ด ๋Œ์•„์˜จ๋‹ค๋ฉด
16:40
or you can't take it all over the world.
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์„ธ๊ณ„์— ํผ๋œจ๋ฆด ์ˆ˜ ์—†๋Š”๊ฒ๋‹ˆ๋‹ค.
16:42
So that's what T20 is doing.
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์ž ๋ฐ”๋กœ ์ด๋Ÿฐ ๊ฒƒ์ด T20์˜ ์—ญํ• ์ด์ฃ .
16:44
Hopefully, it'll make everyone richer, hopefully it'll make the game bigger
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T20๊ฐ€ ๋งŽ์€์ด๋“ค์—๊ฒŒ ๋ถ€๋ฅผ ๊ฐ€์ ธ๋‹ค์ฃผ๊ณ  ๋” ํฅํ–‰ํ–ˆ์œผ๋ฉด ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.
16:47
and hopefully it'll give cricket commentators more time in the business.
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๊ทธ๋ž˜์„œ ์ €๊ฐ™์€ ํ•ด์„ค์ž๋“ค์ด ๋” ์˜ค๋žซ๋™์•ˆ ์ผ์„ ํ•˜๊ฒŒ ๋˜๊ธฐ๋ฅผ ๋น•๋‹ˆ๋‹ค.
16:49
Thank you very much. Thank you.
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๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
16:51
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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