Stop making mass shooters famous | Tom Teves

Translator: Zahid Arkaan Reviewer: Yolanda Raintina

Every parent's worst nightmare:

Mimpi buruk setiap orang tua:

July 20, 2012,

pada 20 Juli 2012, telepon saya berdering pukul 04.30 pagi.

my phone rings at 4:30 in the morning.

It's my son Alex's girlfriend, Amanda,

Kekasih putra saya Alex, yaitu Amanda, dengan histeris berkata,

saying hysterically,

"Tom, Tom, there's been a shooting,

"Tom, Tom, ada penembakan, dan mereka usir saya keluar dari bioskop.

and they dragged me out of the theater.

They wouldn't let me stay.

Mereka menyuruh saya pergi.

I wanted to [stay], but they dragged me out."

Saya tak mau pergi, tetapi mereka tetap usir saya."

I say to Amanda,

Saya berbicara kepada Amanda,

"Amanda, are you OK? Have you been hurt?"

"Amanda, apa kamu baik-baik saja? Apa kamu terluka?"

And she said no, that she was fine,

Dan dia mengatakan bahwa dia tidak apa-apa,

that Alex had saved her life.

karena anak saya, Alex, menyelamatkannya.

I then say,

Lalu saya bertanya, "Amanda, di mana Alex?"

"Amanda, where's Alex?"

And she says, sobbing,

Dan dia berkata sambil menangis,

"I don't know, we can't find him.

"Saya tidak tahu, kami belum menemukannya.

They dragged me out of the theater.

Mereka usir saya keluar dari bioskop, dan menyuruh saya pergi.

They made me leave.

He was shot.

Dia tertembak.

I tried to wake him up, but I couldn't wake him up.

Saya mencoba membangunkannya, namun dia tidak bangun.

He wouldn't get up.

Dia tetap tidak bangun.

They dragged me away. I didn't want to leave him."

Mereka menarik saya keluar. Saya tidak mau meninggalkannya."

And I say to Amanda,

Dan saya bertanya ke Amanda,

"The last time you saw Alex,

"Terakhir kamu melihat Alex,

was he bleeding?

apakah dia berdarah?

Did you have any of his blood on you?"

Apakah darahnya mengenaimu?"

And she cries, "Yeah, a lot,"

Dia berkata, "Iya, ada banyak," dan dia pun menangis.

and breaks down.

Alex loved Amanda.

Alex mencintai Amanda.

And he was one of the most honorable men on earth,

Dan Alex adalah pria terhormat, pada usia 24 tahun,

and at the age of 24,

he had to make the decision to risk his life

dia harus membuat keputusan yang mempertaruhkan nyawanya

in order to ensure she would live.

agar Amanda tetap hidup.

I knew in my heart if he couldn't get up,

Saya tahu, jika dia tidak bangun,

he was dead.

berarti dia sudah meninggal.

I had just arrived

Saya baru saja tiba

the night before

malam sebelumnya

with my wife Caren

dengan istri saya, Caren dan putra bungsu saya

and my youngest son

for a week's vacation in Hawaii.

dari berlibur di Hawaii selama seminggu.

We were literally

Kami berada di tempat jauh

3,300 miles away.

sejauh 3.300 mil.

Caren and I frantically started calling his cell phone,

Saya dan Caren mencoba menghubunginya, namun tidak berhasil.

to no avail.

We left multiple messages.

Kami meninggalkan banyak pesan.

We then turned to the media.

Kemudian kami mencari berita lewat media

But all we could find

Tapi berita yang kami dapatkan

was information on the murderer

hanyalah informasi si pembunuh dan apartemennya yang penuh jebakan.

and his booby-trapped apartment.

We tried calling the Aurora police station,

Kami mencoba menghubungi kantor polisi Aurora,

but it was impossible to get an answer.

namun sangat sulit mendapatkan jawaban.

But in hindsight, it was understandable.

Di sisi lain, hal itu dapat dimengerti.

They were dealing with

Mereka sedang berurusan dengan

12 dead, 70 injured,

12 korban tewas, 70 korban luka-luka,

the carnage so bad,

pembantaiannya sangat mengerikan,

the police had to bring some of the victims to the hospitals

polisi harus membawa beberapa korban ke rumah sakit menggunakan mobil polisi,

in the backs of their police cars,

because they had run out of ambulances.

karena mereka kekurangan ambulans.

It was a horrific and chaotic scene.

Itu adalah kejadian yang sangat mengerikan.

We would never see Alex again,

Kami tidak akan bertemu Alex lagi,

his injuries so severe

lukanya sangat parah

I had to shield even his mom

hingga saya harus melindungi ibunya

from looking upon him,

agar tidak melihat jasadnya,

for fear that would be the lasting image of him in her mind.

karena saya takut itu menjadi memori akhirnya tentang Alex.

But you know who we would see again and again?

Tapi siapa yang akan kami lihat berkali-kali?

The murderer.

Pembunuhnya.

His pictures were everywhere.

Wajahnya ada di mana-mana.

One article was six paragraphs long

Satu artikel dengan enam paragraf

and featured his name 41 times.

menyebutkan namanya 41 kali.

The media had made him famous.

Media membuat dia terkenal.

But my firstborn son, Alex,

Namun, putra sulung saya, Alex,

a hero,

seorang pahlawan,

was absent from those initial reports.

tidak sekali pun disebut.

Caren and I immediately realized that there was something wrong

Saya dan Caren sadar bahwa ada yang salah

with the way the media responds to these random mass shootings

pada cara media meliput penembakan massal seperti ini sejak Columbine.

since Columbine.

We started doing research,

Kami mulai melakukan riset,

and we realized

dan kami sadar

that if we could change

apabila kami bisa mengubah cara media dalam meliput berita,

the way the media reports,

we could reduce the amount of shootings

kita bisa mengurangi jumlah penembakan dan menyelamatkan banyak nyawa.

and save lives.

(Applause)

(Tepuk tangan)

Let me explain.

Akan saya jelaskan.

Almost every single random mass shooter

Hampir setiap pelaku penembakan massal memiliki suatu kesamaan.

has something in common.

Can anybody guess what that is?

Adakah yang bisa menebak apa itu?

They want notoriety.

Mereka ingin ketenaran.

They want to be famous.

Mereka ingin menjadi terkenal.

In fact,

Bahkan,

these murderers are telling us this themselves.

para pelaku ini mengatakannya sendiri.

The Sandy Hook murderer

Pelaku pembunuh sekolah Sandy Hook

kept a spreadsheet

menyimpan data tentang penembakan massal dan jumlah korbannya.

of previous mass murderers and their number of kills.

The Orlando Pulse nightclub murderer

Pelaku penembakan klub malam Orlando Pulse

called a local news station --

menelepon stasiun berita lokal saat serangannya berlangsung.

during his attack! --

and then stopped to check Facebook to see if he'd gone viral.

Lalu dia berhenti untuk mengecek Facebook dan mengecek apakah dia sudah viral.

The Parkland murderer

Pelaku penembakan sekolah di Parkland

recorded and posted

merekam, mengunggah video dan mengatakan

a video

stating,

"When you see me on the news, you'll know who I am."

"Saat kalian melihat saya di media, kalian akan tahu siapa saya."

The Aurora theater murderer told his psychiatrist

Pelaku penembakan bioskop Aurora memberitahu psikiaternya

that he recognized he couldn't make an impact on the world in science,

bahwa dia sadar dia tidak bisa terkenal di dunia sains,

but he could become famous

namun dia bisa terkenal

by blowing people up.

dengan membunuh orang.

And most telling,

Dan yang paling menarik,

the Umpqua Community College murderer

pelaku penembakan Umpqua Community College

wrote on his blog about a previous mass murderer,

menulis tentang pelaku penembakan massal di blognya dan mengatakan,

saying,

"I've noticed that people like him

"Saya sadar bahwa orang seperti dia

are all alone and unknown,

sendirian dan terkucilkan,

but when they spill a little blood,

tetapi saat dia menumpahkan darah,

the whole world knows who they are."

seluruh dunia tau siapa dia."

A man who was known by no one is now known by everyone,

Seseorang yang tidak dikenal oleh siapapun akan terkenal,

his face splashed across every screen,

saat wajahnya tersiar di stasiun televisi,

his name on the lips

namanya disebut-sebut oleh semua orang,

of everyone on the planet,

all in one day.

dalam satu hari.

It seems like the more people you kill,

Semakin banyak orang yang dibunuh,

the more you're in the limelight.

Anda semakin menjadi pusat perhatian.

These are just a few examples.

Itu hanyalah beberapa contoh.

I could go on and on.

Dan masih banyak contoh lain.

These murderers are telling us they want to be famous

Para pelaku ini memberitahu kita bahwa mereka ingin terkenal

like the murderers before them,

seperti para pelaku sebelumya,

and the media continues to give them exactly what they seek:

dan media terus memberikan apa yang mereka inginkan,

notoriety.

yaitu ketenaran.

The gun debate is very emotional,

Perdebatan senjata api sangatlah emosional,

and our mental health issues are very complicated.

dan masalah kesehatan mental sangatlah rumit.

Both will take time to correct.

Keduanya perlu waktu untuk diperbaiki.

But to reduce the carnage,

Tapi untuk mengurangi pembunuhan massal, kita tidak membutuhkan Kongres,

we don't need an act of Congress.

What we need is an act of conscience

yang kita butuhkan adalah hati nurani dari produsen dan konsumen media massa

on the producers and consumers of mass media

to remove the reward of notoriety.

untuk menghilangkan hadiah ketenaran.

(Applause)

(Tepuk tangan)

So to save lives,

Jadi, untuk menyelamatkan nyawa,

Caren and I launched "No Notoriety,"

Saya dan Caren mengeluarkan aksi "No Notoriety,"

dedicated to challenging the media

untuk menantang media

to protect our communities

agar melindungi komunitas kita

by adhering to these research-backed principles.

dengan mempertahankan prinsip-prinsip ini.

One: report all the facts

Satu: laporkan semua fakta

on the mindset,

tentang pola pikir, demografi, dan motivasi pelaku penembakan,

demographics

and motivational profile of these shooters,

but minimize their names and images,

tanpa menunjukkan nama dan wajahnya,

unless they're at large.

kecuali mereka buronan.

Two: limit the use of the shooter's name

Dua: batasi penggunaan nama pelaku menjadi satu kali per artikel,

to once per piece,

never in the headlines

tidak disebut pada judul,

and no pictures in prominent locations.

dan tidak menggunakan foto wajahnya di tempat-tempat penting.

And three --

Dan tiga --

Three.

Tiga.

(Laughter)

(Tawa)

I'm not good with numbers.

Saya tidak mahir masalah angka.

(Laughter)

(Tawa)

Refuse to publish any self-serving material

Tolak untuk mempublikasikan apapun yang disampaikan oleh pelaku.

provided by the shooters.

(Applause)

(Tepuk tangan)

To be clear:

Untuk memperjelasnya:

this is not an infringement

ini bukanlah pelanggaran terhadap hak Amandemen Pertama siapapun.

on anyone's First Amendment rights.

This is not censorship.

Ini bukanlah penyaringan.

We are merely asking the media

Kami hanya meminta media untuk memanfaatkan panduan yang ada.

to leverage guidelines they already have in place.

For example,

Misalnya,

the media does not report

media tak memberitakan penculikan jurnalis untuk melindunginya.

on journalists that have been kidnapped

in order to protect them.

The media does not report

Media tak memberitakan nama dan wajah korban pelecehan seksual atau bunuh diri.

the names and images

of victims of sexual assault or suicide.

These responsible journalistic practices

Tindakan jurnalistik ini akan melindungi keselamatan publik

protect public safety

with zero impact

tanpa mengganggu hak publik untuk mengetahuinya.

on the public's right to know.

Academic studies show

Penelitian menunjukkan

that the average news consumer

bahwa rata-rata penonton berita

wants to hear less about the shooters.

tidak ingin mendengar berita tentang penembakan massal.

Instead,

Namun,

the media should elevate the names and images

media seharusnya menunjukkan nama dan wajah

of the victims, both murdered and injured,

para korban yang meninggal, luka-luka, pahlawan, dan penanggap pertama.

the heroes

and the first responders.

They should --

Mereka seharusnya --

(Applause)

(Tepuk tangan)

They should promote data and analysis

Mereka seharusnya meliput data dan analisis

from experts on the fields of mental health and public safety.

bidang kesehatan mental dan keselamatan publik dari para ahli.

All the experts agree.

Para ahli setuju.

The FBI,

FBI,

the International Police Association,

International Police Association,

the Major City Chiefs Association

Major City Chiefs Association,

and A.L.E.R.T.,

dan A.L.E.R.T.,

the law enforcement organization dedicated to training first responders

dan lembaga yang melatih penanggap pertama

to stop active shooters,

untuk menghentikan penembak,

all endorse the principles of No Notoriety.

semua mendukung prinsip No Notoriety.

In fact, in 2014,

Faktanya, pada tahun 2014,

the FBI started the "Don't Name Them" campaign in support of the idea.

FBI memulai gerakan "Don't Name Them" untuk mendukung gagasan tersebut.

The American Psychiatric Association supports reducing and minimizing

American Psychiatric Association mendukung untuk mengurangi

the identification of these shooters.

identifikasi para pelaku penembakan ini.

The idea has gone worldwide,

Gagasan ini sudah tersebar ke seluruh dunia,

with the Prime Minister of New Zealand

sejak Perdana Menteri Selandia Baru tidak membesarkan kasus

calling for no notoriety

after the Christchurch shootings.

penembakan di Christchurch.

But as much as we want the media to change,

Tapi seberapa inginnya kita agar media berubah,

they are for-profit organizations.

mereka adalah organisasi profit.

They won't change unless we hold them accountable.

Mereka tidak akan berubah, kecuali kita meminta pertanggungjawaban mereka.

(Applause)

(Tepuk tangan)

The media makes their money

Media menghasilkan uang

from advertising

dari periklanan

based on the number of viewers and clicks.

berdasarkan jumlah penonton dan pembaca.

If we can reduce the number of viewers and clicks on any subject,

Apabila kita bisa mengurangi jumlah penonton dan pembaca pada subjek apapun,

the media will change the way they report on it.

media akan mengubah cara untuk memberitakannya.

So the next time you see any media organization --

Jadi, saat Anda melihat media --

print, digital, radio or television --

baik itu cetak, digital, berita, atau televisi --

gratuitously leveraging the names and images of these shooters,

dan mereka menunjukkan nama dan wajah pelaku,

stop watching,

berhenti menonton,

stop listening,

berhenti mendengarkan,

stop clicking,

berhenti membaca,

stop liking

berhenti menyukai postingan,

and stop sharing.

dan berhenti membagikan postingan.

Write to the producers,

Kirimkan surat ke produser, editor, manajer, dan CEO stasiun media itu.

editors, station managers and CEOs

of these news organizations.

Take note of the advertisers who support those segments

Catat nama pemasang iklan yang mendukung ulasan berita itu

and write to their CEOs.

dan kirimkan surat ke CEO mereka.

Because together,

Karena dengan bekerja sama,

we can push the media to act in the interest

kita bisa mendorong media agar bertindak

of public safety,

demi keselamatan publik,

not profits.

bukan keuntungan.

It's too late for Alex,

Sudah terlambat untuk Alex,

and it's too late for my family.

dan sudah terlambat untuk keluarga saya.

But please don't join our club by inaction,

Tapi tolong jangan sampai kejadian itu sampai menimpa yang lain,

the club nobody wants to join.

karena tidak ada yang ingin merasakan ini.

The due's too high.

Karena ini sangatlah berat.

Because it's not too late

Dan belum terlambat

for people who aren't victims yet.

untuk orang-orang yang belum menjadi korban.

We have the power

Kita punya kekuatan

to reduce random mass shootings.

untuk mengurangi penembakan massal.

Let's use it.

Mari kita gunakan.

Thank you.

Terima kasih.

(Applause)

(Tepuk tangan)