How Webtoons Are Changing Movies and TV | Hyeonmi Kim | TED

Transcriber: Leslie Gauthier

譯者: Lilian Chiu 審譯者: Helen Chang

Believe it or not,

信不信由你，

many of you are participating

在座許多人都在參與世界上有史以來

in one of the greatest democratizations of storytelling

最偉大的說故事民主化運動之一。

the world has ever known.

And you’re probably doing this on a daily basis

且你可能每天都在參與，

through the movies and TV shows you’re watching.

透過觀看電影和電視節目來參與。

This is a grand democratization that’s giving voice on a global scale

這是場重大的民主化， 規模擴及全球，

to the bizarre, fantastical stories of the unheard.

讓未被聽見的人也能說出 他們怪異、奇妙的故事。

It’s amazing,

它很了不起，

and I want to tell you all about it.

而我想跟大家來談談它。

But first, to fully appreciate everything I'm about to say,

但，首先，

若要能完全體會我等下要說的內容，

you need to understand how movies and TV shows are traditionally made.

你就得了解

傳統上，電影和電視節目 是如何製作出來的。

So for the longest time,

有最長的一段時間，

the mainstream media industry has relied on a closed ecosystem of script writers.

主流媒體產業

一直仰賴封閉的編劇生態系統。

These star script writers are often chosen to create a series of blockbusters.

這些明星級的編劇

通常被選來創作一系列的賣座大片。

And the production house investors rely on these proven writers

而製作公司投資者

則仰賴這些有成果證明的編劇，

to increase their chances of success.

來增加成功機會。

And you can see the problem here.

各位可以看到這裡的問題。

A closed network of writers naturally limits the boundaries of plots.

封閉的編劇網， 很自然就會限制了劇情。

This is why sometimes you feel like you’re watching the same superhero plots

這就是為什麼有時你會覺得

你在看同樣的超級英雄情節，

and cliché love stories.

和老套的愛情故事。

But this is all changing.

但，這一切正在改變。

And it’s changing fast because of webtoons.

且改變的速度很快，

原因就是網路漫畫。

A webtoon is basically a story that’s told using cartoon, comic-like illustrations.

基本上，網路漫畫是用類似

卡通、漫畫的插圖來說故事。

It’s published in short segments,

每次刊載出短短一部分，

usually on a weekly basis

通常每週出刊，

and meant to be read on a smartphone in five, 10 minutes.

設計在智慧手機上閱讀， 五到十分鐘可讀完。

It’s sure to create fun, bite-sized entertainment,

它的確創造出有趣、短篇的娛樂，

but it's not like Instagram or TikTok.

但它和 IG 或抖音不同。

Those are considered as non-storytelling media,

IG 或抖音被視為是 非說故事用的媒體，

whereas webtoons are storytelling media.

而網路漫畫是用來說故事的媒體。

They are meant to follow a narrative structure.

它們會遵從一種敘事結構。

Webtoons are published in these open platforms where anybody --

網路漫畫會刊載在 開放平台上，任何人——

you, me, a single mother in Pakistan,

你、我、

巴基斯坦的單親媽媽、 日本的青少年，

a teenager in Japan,

anyone --

任何人——

anyone can share our great stories

任何人都可以分享我們的好故事，

to find an audience who are excited to consume our content.

找到很興奮想要消費 這些內容的讀者群。

The whole phenomenon has started in Korea

這個現象始於韓國，

and now spread around the world.

現在散播到全世界。

For example, in the United States,

比如，

在美國，

one of the major webtoon platforms,

其中一個知名的網路漫畫平台 叫做 Naver Webtoon，

called Naver Webtoon,

has now exceeded 15 million monthly users.

現在的使用者數已經超過 每月一千五百萬人。

This is not something happening in the quiet corner of the internet.

這並不是在網路上某個 安靜的角落發生的事情。

In fact, thanks to the healthy growth of audience,

事實上，

因為讀者數的健康成長，

the web story platform market itself now reaches almost one billion US dollars

網路故事平台市場本身

現在已經接近十億美金

and counting.

且持續增加中。

So I’m a strategy consultant,

我是策略顧問，

and I work with a lot of media companies and content providers.

我和許多媒體公司 及內容供應商合作。

And I realize that the companies

我發現，

我合作過的公司和主管 可以分為兩大類。

and executives I work with fall into two buckets.

Those who start to realize the webtoon universe is a treasure trove

第一類剛開始發現

網路漫畫宇宙是個寶庫，

of new and fabulous stories just waiting to be made into movies or TV series.

滿是出色的新故事，

等著被翻拍成電影或電視影集。

And those whom I am trying to really wake up

第二類，

我試著喚醒他們，

so that they can fully capitalize on this phenomenon as well.

這樣他們才能也好好善用這個現象。

So if you asked me to describe what a webtoon really is,

如果要我說明網路漫畫到底是什麼，

I would say it’s a multimillion-dollar megaphone for you

我會說，

它是種數百萬美金的擴音器， 給你及像你一樣的人使用。

and people like you.

With the eyes of forward-thinking content producers

隨著前瞻思維的內容製作者 把焦點轉向網路漫畫，

who are turning to webtoons,

it’s easier than ever for the writer in you

現在比以往更容易，讓你心中的作家

to become a blockbuster storyteller.

變成賣座大片的編劇。

Are you a “Hellbound” fan?

你是《地獄公使》的粉絲嗎？

What about “Itaewon Class” or “Kingdom”?

《梨泰院Class》 或《屍戰朝鮮》呢？

They all started as webtoons.

它們都來自於網路漫畫。

Actually, in 2021 alone,

其實，光是在 2021 年，

there were more than two dozen TV series made based on webtoons,

就有超過二十多部電視影集 是從網路漫畫改編，

aired across major TV channels and streaming media with big-time success.

在知名電視頻道及串流媒體播出，

且大獲成功。

For example, Netflix’s “Hellbound” is a story about people

比如，

網飛的《地獄公使》

故事是在說人們能知道 他們何時會死，

who find out when they’re going to die

and if they're going to heaven or hell.

以及會上天堂或下地獄。

And there is an amazing plot twist

它有很棒的劇情梗，

to keep you guessing who’s getting into heaven,

讓你不斷在猜

誰會上天堂，誰會入地獄。

and who’s, you know, hellbound.

“Hellbound” was originally rolled out as a webtoon in 2019 and 2020.

《地獄公使》原本是 2019 年 及 2020 年推出的網路漫畫。

Then Netflix picked it up,

接著，網飛挑中了它，

and when it aired last year in November,

去年十一月播出時，

it hit the top 10 most-watched list.

它躍上了最多人觀看的前十名。

(Video) (Korean) Do you really think justice can be served

（影片）（韓文）你真的 認為正義能夠透過

through man-made law?

人制訂的法律來伸張嗎？

(Sound effects)

（音效）

Hyeonmi Kim: Netflix also made “D.P.”

講者：網飛也製作了 《D.P：逃兵追緝令》。

It’s a story based on the writer’s real-life experience

它的故事是根據原創作者

真實人生中擔任韓國憲兵的經驗。

in Korean military police.

And, you know, if any one of you are really wondering

如果在座有人很納悶，

whether ordinary people can make it big in the webtoon universe,

凡人在網路漫畫宇宙中 是否能飛黃騰達，

you would be happy to hear that the writer of “D.P” used to publish his webtoon

你會很高興聽到，

《D.P：逃兵追緝令》的 創作者以前出版

under Ordinary Kim.

他的網路漫畫時 用的筆名是「平凡的金」。

The webtoon writers can make up to 150,000 US dollars in Korea a year,

網路漫畫的創作者在韓國

一年可以賺到高達十五萬美金，

which is five times higher than the average income.

比平均收入高五倍。

This is usually based on the revenue

收入通常是根據創作者

split between the writers and the webtoon platforms.

和網路漫畫平台之間的收益分潤。

而大咖的創作者，如平凡的金，

And for those major ones such as Ordinary Kim,

who make a serial hit webtoons

創作出熱銷的連載網路漫畫，

and crossover content creation such as movies and dramas,

跨界到內容創作的領域， 如電影和戲劇，

可以賺到比平均收入高十倍或更多。

I mean, they can make, you know, 10 times higher income or even more.

You know what else I really love

猜猜看我很樂見媒體產業從網路漫畫

about the fact that the media industry is pulling stories from webtoons?

找故事題材的另一個原因是什麼？

So many people win

這是多贏的局面，

because this new model is interactive.

因為這個新模式是互動式的。

Web story authors get real-time feedback from the audience who reads each episode.

網路故事的創作者能從 閱讀每一集的讀者

得到即時的回饋意見。

So the writers get better faster,

所以創作者會進步得很快，

and the media companies don’t have to wait until after the show is made

而媒體公司

不用等到節目製作出來 之後才知道評價如何。

to see how it goes.

This new model also helps

這個新模式，

也能協助媒體產業解決 惡名昭彰的多樣性問題。

with the media industry’s notorious problem with diversity.

Anyone can be a writer in a web story platform,

在網路故事平台上， 人人都能成為創作者。

from a fresh grad cartoonist to a housewife,

從剛畢業的漫畫家，到家庭主婦，

to who, you know, who dreamed of being a novelist one day.

到夢想有一天能成為小說家的人。

The writers are diverse and creative,

作家有多樣性也有創意，

他們的故事亦是如此。

and so are their stories.

One of the popular webtoons called “True Beauty”

熱門網路漫畫《女神降臨》

was written by an amateur cartoonist.

是由業餘漫畫家所創作。

It was her first webtoon

那是她首次創作網路漫畫，

and became a big hit that found fans in close to 100 countries.

該作品成為大熱門，

粉絲遍及近一百個國家。

Then it was made into TV drama that aired all across Asia.

接著，它被拍成電視劇， 在亞洲各地播出。

It’s a story about a high school girl who has quite different looks

故事說的是一名高中女生， 她的外觀很與眾不同，

with and without makeup.

不論有沒有上妝。

Then the story shows how she became, you know,

隨故事發展，會看到她如何變成

comfortable with herself and loved as she is.

能夠自在做自己， 並以真正的樣子被愛。

At the beginning, people didn’t know who the writer was.

一開始，大家不知道原作者是誰。

As the show became more and more popular,

隨著這齣劇越來越紅，

the writer got a spotlight,

原作者成了焦點，

and it was more surprising that she looked very alike to the main character.

更讓人驚訝的是

她看起來就像是劇中主角，

And she’s a single mom.

且她是位單親媽媽。

Now, not only has her webtoon and drama become a big hit,

不僅她的網路漫畫和劇集大紅大紫，

she’s creating a positive influence

她也帶來了正面的影響，因為

by making single-parent society much more public than before in Korea.

她讓韓國的單親媽媽族群 得到比以往更多的公眾關注。

Where to from here?

接下來的方向呢？

I personally believe in a few scenarios of evolution.

我個人相信可能會有 幾種進展的情境。

For the webtoon industry,

對網路漫畫產業而言，

there will be more and more specialized drawing houses,

將來會有更多專業的畫圖機構，

which could help with designs and drawing

來協助設計和繪畫，

so that more writers could provide great stories

這麼一來，會有更多作家 能夠創作出很棒的故事，

without having to be great artists.

即使他們本身不是很棒的藝術家。

For streaming networks,

對串流平台來說，

they will continue to keep an eye on unique stories starting from webtoons

它們會繼續關注獨特的故事，

從網路漫畫開始， 到網路小說，到經典小說——

to web novel,

to classic novel --

even mythology.

甚至神話。

Who knows?

誰知道呢？

Maybe the next big-hit drama could even originate from an old goddess story

也許，下一個爆紅的影集

就來自印尼某個島嶼上的

in an island in Indonesia.

古老女神故事。

The competition to hunt the best story in the world is on.

「獵尋世界上最棒的故事」的競爭

已經展開。

Thank you.

謝謝。

(Applause and cheers)

（掌聲及歡呼聲）