3 ways to plan for the (very) long term | Ari Wallach

249,834 views ใƒป 2017-05-05

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: HAST chaeyoung Oh ๊ฒ€ํ† : Jihyeon J. Kim
00:12
So I've been "futuring," which is a term I made up --
0
12620
3376
์ €๋Š” '๋ฏธ๋ž˜ํ•˜๊ธฐ' ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๊ฐ€ ๋งŒ๋“ค์–ด๋‚ธ ์šฉ์–ด์ง€์š”.
00:16
(Laughter)
1
16020
1256
(์›ƒ์Œ)
00:17
about three seconds ago.
2
17300
1216
์•ฝ 3์ดˆ์ฏค ์ „์—์š”.
00:18
I've been futuring for about 20 years,
3
18540
2816
์ €๋Š” 20๋…„ ๋™์•ˆ์˜ ๋ฏธ๋ž˜๋ฅผ ์ƒ๊ฐํ•ด ์™”์Šต๋‹ˆ๋‹ค.
00:21
and when I first started, I would sit down with people,
4
21380
3336
์ฒ˜์Œ ์‹œ์ž‘ํ–ˆ์„ ๋•Œ๋Š” ์‚ฌ๋žŒ๋“ค๊ณผ ์•‰์•„ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
00:24
and say, "Hey, let's talk 10, 20 years out."
5
24740
2896
"10๋…„, 20๋…„ ํ›„์— ๋Œ€ํ•ด ๋งํ•ด๋ณด์ž."
00:27
And they'd say, "Great."
6
27660
1776
๊ทธ๋Ÿฌ๋ฉด ๊ทธ๋“ค์€ ๋งํ–ˆ์–ด์š”, "์ข‹์•„"
00:29
And I've been seeing that time horizon
7
29460
2496
๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทธ ์‹œ๊ฐ„์˜ ๋ฒ”์œ„๊ฐ€ ์ค„์–ด๋“œ๋Š” ๊ฒƒ์„ ๋ณด์•˜์–ด์š”.
00:31
get shorter and shorter
8
31980
2056
์ ์  ์งง๊ฒŒ
00:34
and shorter,
9
34060
1616
๋” ์งง๊ฒŒ
00:35
so much so that I met with a CEO two months ago
10
35700
3376
๋„ˆ๋ฌด ๋งŽ์ด ์งง์•„์ ธ์„œ 2๋‹ฌ ์ „์— ํ•œ CEO์™€ ๋งŒ๋‚ฌ์„ ๋•Œ
00:39
and I said -- we started our initial conversation.
11
39100
2376
๋‚˜๋Š” ๋งํ–ˆ์ฃ , ์šฐ๋ฆฌ๋Š” ์ฒซ ๋Œ€ํ™”๋ฅผ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:41
He goes, "I love what you do. I want to talk about the next six months."
12
41500
3736
๊ทธ๋Š” "์ €๋Š” ๋‹น์‹ ์˜ ์ผ์ด ์ข‹์•„์š”. ์•ž์œผ๋กœ 6๊ฐœ์›”์„ ๋งํ•˜๊ณ  ์‹ถ์–ด์š”."๋ผ๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:45
(Laughter)
13
45260
1600
(์›ƒ์Œ)
00:47
We have a lot of problems that we are facing.
14
47860
3136
์šฐ๋ฆฌ๋Š” ๋งˆ์ฃผํ•˜๊ณ  ์žˆ๋Š” ๋ฌธ์ œ๋“ค์ด ๋งŽ์Šต๋‹ˆ๋‹ค.
00:51
These are civilizational-scale problems.
15
51020
2720
๊ทธ๊ฒƒ๋“ค์€ ๋ฌธ๋ช…์  ๋‹จ์œ„์˜ ๋ฌธ์ œ์ž…๋‹ˆ๋‹ค.
00:55
The issue though is,
16
55340
1440
๋ฌธ์ œ๋Š”
00:57
we can't solve them
17
57420
1696
์šฐ๋ฆฌ๊ฐ€ ํ˜„์žฌ ์‚ฌ์šฉํ•˜๋Š” ์ •์‹  ๋ชจํ˜•์œผ๋กœ
00:59
using the mental models that we use right now
18
59140
2576
๊ทธ ๋ฌธ์ œ๋“ค์„ ์‹œ๋„ํ•˜๊ณ  ํ•ด๊ฒฐํ•˜๋ ค ํ•œ๋‹ค๋ฉด
01:01
to try and solve these problems.
19
61740
1576
ํ•ด๊ฒฐํ•  ์ˆ˜ ์—†๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:03
Yes, a lot of great technical work is being done,
20
63340
2656
๋„ค. ๋Œ€๋‹จํžˆ ๋งŽ์€ ๊ธฐ์ˆ ์ ์ธ ์ž‘์—…๋“ค์ด ์ง„ํ–‰๋˜๊ณ  ์žˆ์ง€๋งŒ
01:06
but there is a problem that we need to solve for a priori, before,
21
66020
5376
์šฐ๋ฆฌ๊ฐ€ ์ง„์งœ ํฐ ๋ฌธ์ œ๋“ค์„ ์ธ์‹ํ•˜๋ ค๋ฉด
01:11
if we want to really move the needle on those big problems.
22
71420
2800
์šฐ์„ ์ ์œผ๋กœ ํ•ด๊ฒฐํ•ด์•ผ ํ•  ๋ฌธ์ œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
01:14
"Short-termism."
23
74980
1736
"๋‹จ๊ธฐ์ฃผ์˜"
01:16
Right? There's no marches. There's no bracelets.
24
76740
2456
๋งž์ง€์š”? ์‹œ์œ„๋„ ์—†๊ณ  ์ˆ˜๊ฐ‘๋„ ์—†์Šต๋‹ˆ๋‹ค.
01:19
There's no petitions that you can sign to be against short-termism.
25
79220
3856
๋‹จ๊ธฐ์ฃผ์˜์— ๋ฐ˜๋Œ€ ์„œ๋ช…ํ•  ์„œ๋ช…์šด๋™๋„ ์—†์Šต๋‹ˆ๋‹ค.
01:23
I tried to put one up, and no one signed.
26
83100
2816
์ œ๊ฐ€ ํ•˜๋‚˜ ๋งŒ๋“ค๋ ค ํ–ˆ์ง€๋งŒ ์•„๋ฌด๋„ ์„œ๋ช…ํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
01:25
It was weird.
27
85940
1216
์ฐธ ์ด์ƒํ•˜์ฃ .
01:27
(Laughter)
28
87180
1200
(์›ƒ์Œ)
01:29
But it prevents us from doing so much.
29
89100
3016
๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ๋งŽ์€ ์ผ์„ ๋ชปํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
01:32
Short-termism, for many reasons,
30
92140
2696
๋งŽ์€ ์ด์œ ๋กœ ๋‹จ๊ธฐ์ฃผ์˜๋Š”
01:34
has pervaded every nook and cranny of our reality.
31
94860
2896
์šฐ๋ฆฌ์˜ ํ˜„์‹ค์— ๊ตฌ์„๊ตฌ์„ ํผ์กŒ์Šต๋‹ˆ๋‹ค.
01:37
I just want you to take a second
32
97780
1576
์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ์ž ์‹œ ์‹œ๊ฐ„์„ ๊ฐ–๊ณ 
01:39
and just think about an issue that you're thinking, working on.
33
99380
3816
์ƒ๊ฐํ•˜๊ฑฐ๋‚˜ ์ผํ•˜๊ณ  ์žˆ๋Š” ์ฃผ์ œ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ด๋ณด๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
01:43
It could be personal, it could be at work
34
103220
1976
๊ทธ๊ฒƒ์€ ์‚ฌ์ ์ผ ์ˆ˜๋„ ์žˆ๊ณ  ์ผ์ด ๋  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
01:45
or it could be move-the-needle world stuff,
35
105220
2056
์•„๋‹ˆ๋ฉด ์„ธ์ƒ์„ ๋ฐ”๊พธ๋Š” ์ฃผ์ œ์ผ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.
01:47
and think about how far out you tend to think
36
107300
2336
๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์ด ๊ทธ ์ฃผ์ œ์— ๋Œ€ํ•ด
01:49
about the solution set for that.
37
109660
2520
์–ผ๋งˆ๋‚˜ ๋ฉ€๋ฆฌ ์ƒ๊ฐํ•˜๋Š”์ง€ ๋– ์˜ฌ๋ ค ๋ณด์„ธ์š”.
01:53
Because short-termism prevents the CEO
38
113740
4416
์™œ๋ƒํ•˜๋ฉด ๋‹จ๊ธฐ์ฃผ์˜๋Š” CEO๊ฐ€
01:58
from buying really expensive safety equipment.
39
118180
2640
์—„์ฒญ ๋น„์‹ผ ์•ˆ์ „ ๊ธฐ๊ตฌ๋ฅผ ์‚ฌ๋Š” ๊ฒƒ์„ ๋ฐฉ์ง€ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:01
It'll hurt the bottom line.
40
121740
1976
๊ทธ๊ฒƒ์€ ๊ทผ๋ณต์ ์œผ๋กœ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค.
02:03
So we get the Deepwater Horizon.
41
123740
1800
๊ทธ๋ž˜์„œ ๋”ฅ์›Œํ„ฐ ํ˜ธ๋ผ์ด์ฆŒ (์„์œ ์‹œ์ถ”ํšŒ์‚ฌ) ์žฌ๋‚œ์ด ์žˆ์—ˆ์ฃ .
02:06
Short-termism prevents teachers
42
126220
2736
๋‹จ๊ธฐ์ฃผ์˜๋Š” ๊ต์‚ฌ๋“ค์ด ๊ทธ๋“ค์˜ ํ•™์ƒ๋“ค๊ณผ
02:08
from spending quality one-on-one time with their students.
43
128980
3536
์ผ๋Œ€์ผ๋กœ ๊นŠ์€ ์‹œ๊ฐ„์„ ๊ฐ–๋Š” ๊ฒƒ์„ ๋ง‰์Šต๋‹ˆ๋‹ค.
02:12
So right now in America,
44
132540
2136
๊ทธ๋ž˜์„œ ์ง€๊ธˆ ๋ฏธ๊ตญ์—์„œ๋Š”
02:14
a high school student drops out every 26 seconds.
45
134700
2840
๋งค 26์ดˆ๋งˆ๋‹ค ๊ณ ๋“ฑํ•™์ƒ ํ•œ ๋ช…์ด ์žํ‡ดํ•ฉ๋‹ˆ๋‹ค.
02:19
Short-termism prevents Congress --
46
139180
2736
๋‹จ๊ธฐ์ฃผ์˜๋Š” ์˜ํšŒ๊ฐ€...
02:21
sorry if there's anyone in here from Congress --
47
141940
2616
์—ฌ๊ธฐ์— ์˜ํšŒ์—์„œ ๋‚˜์˜ค์‹  ๋ถ„์ด ์žˆ๋‹ค๋ฉด ์‚ฌ๊ณผ๋“œ๋ฆฝ๋‹ˆ๋‹ค.
02:24
(Laughter)
48
144580
1536
(์›ƒ์Œ)
02:26
or not really that sorry --
49
146140
2056
์‚ฌ์‹ค ๊ทธ๋ ‡๊ฒŒ ๋ฏธ์•ˆํ•˜์ง€๋Š” ์•Š์•„์š”.
02:28
(Laughter)
50
148220
2216
(์›ƒ์Œ)
02:30
from putting money into a real infrastructure bill.
51
150460
3176
์‚ฌํšŒ ๊ธฐ๋ฐ˜ ์‚ฌ์—…์— ํˆฌ์žํ•˜๋Š” ๊ฒƒ์„ ๋ฐฉํ•ดํ•ฉ๋‹ˆ๋‹ค.
02:33
So what we get is the I-35W bridge collapse
52
153660
2616
๊ทธ๋ž˜์„œ ๋ฏธ์‹œ์‹œํ”ผ์—์„œ ๋ช‡๋…„ ์ „์—
02:36
over the Mississippi a few years ago,
53
156300
1816
I-35W ๊ฑด๋ฌผ ๋ถ•๊ดด ์‚ฌ๊ณ ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
02:38
13 killed.
54
158140
1200
13๋ช…์ด ์ฃฝ์—ˆ์Šต๋‹ˆ๋‹ค.
02:40
It wasn't always like this. We did the Panama Canal.
55
160580
2760
ํ•ญ์ƒ ์ด๋ ‡์ง€๋Š” ์•Š์•˜์Šต๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ํŒŒ๋‚˜๋งˆ ์šดํ•˜๋ฅผ ์ง€์—ˆ์Šต๋‹ˆ๋‹ค.
02:44
We pretty much have eradicated global polio.
56
164420
2256
์šฐ๋ฆฌ๋Š” ๊ตญ์ œ์ ์œผ๋กœ ์†Œ์•„๋งˆ๋น„๋ฅผ ๊ทผ์ ˆํ•˜์˜€์Šต๋‹ˆ๋‹ค.
02:46
We did the transcontinental railroad, the Marshall Plan.
57
166700
2800
์šฐ๋ฆฌ๋Š” ๋งˆ์ƒฌ ํ”Œ๋žœ์ด๋ผ๋Š” ๋Œ€๋ฅ™ํšก๋‹จ ์ฒ ๋„๋„ ๊ฑด์„คํ•˜์˜€์Šต๋‹ˆ๋‹ค.
02:50
And it's not just big, physical infrastructure problems and issues.
58
170380
3800
๊ทธ๋Ÿฌ๋‚˜ ์ด๊ฒƒ์€ ๊ทธ์ € ๊ฑฐ๋Œ€ํ•˜๊ณ  ๋ฌผ๋ฆฌ์ ์ธ ๊ธฐ๋ฐ˜ ์‹œ์„ค์˜ ๋ฌธ์ œ๋Š” ์•„๋‹™๋‹ˆ๋‹ค.
02:54
Women's suffrage, the right to vote.
59
174740
1896
์—ฌ์„ฑ์˜ ์ฐธ์ •๊ถŒ, ํˆฌํ‘œํ•  ๊ถŒ๋ฆฌ.
02:56
But in our short-termist time,
60
176660
2776
๊ทธ๋Ÿฌ๋‚˜ ์šฐ๋ฆฌ์˜ ๋‹จ๊ธฐ์ ์ธ ์‹œ๋Œ€์—์„œ
02:59
where everything seems to happen right now
61
179460
2496
๋ชจ๋“  ๊ฒƒ์ด ์ง€๊ธˆ ์ผ์–ด๋‚˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด๊ณ 
03:01
and we can only think out past the next tweet or timeline post,
62
181980
4496
๋‹ค์Œ ํŠธ์œ—์ด๋ผ ํƒ€์ž„๋ผ์ธ ํฌ์ŠคํŠธ๋งŒ ๊ธฐ๋‹ค๋ฆฌ๋Š” ์‚ฌํšŒ์—์„œ
03:06
we get hyper-reactionary.
63
186500
2016
์šฐ๋ฆฌ๋Š” ๊ณผ๋ฏผ ๋ฐ˜์‘์„ ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
03:08
So what do we do?
64
188540
1280
๊ทธ๋Ÿผ ์šฐ๋ฆฌ๊ฐ€ ๋ฌด์—‡์„ ํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”?
03:10
We take people who are fleeing their war-torn country,
65
190700
3256
์šฐ๋ฆฌ๋Š” ์ „์Ÿ์œผ๋กœ ํŒŒ๊ดด๋œ ๋‚˜๋ผ์—์„œ ๋„๋ง์น˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋ฐ›์•„๋“ค์ด๊ณ 
03:13
and we go after them.
66
193980
1256
๊ทธ๋“ค์„ ๋”ฐ๋ผ๊ฐ‘๋‹ˆ๋‹ค.
03:15
We take low-level drug offenders, and we put them away for life.
67
195260
3616
์šฐ๋ฆฌ๋Š” ์•ฝํ•œ ์•ฝ๋ฌผ ์ค‘๋…์ž๋“ค์„ ๋ฐ๋ ค๊ฐ€ ํ‰์ƒ ๊ฒฉ๋ฆฌ์‹œํ‚ต๋‹ˆ๋‹ค.
03:18
And then we build McMansions without even thinking
68
198900
2376
๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์˜ ์ผ๊ณผ ์‚ถ์„
03:21
about how people are going to get between them and their job.
69
201300
2866
๊ณ ๋ คํ•˜์ง€ ์•Š๊ณ  ํฐ ์ €ํƒ์„ ์ง“์Šต๋‹ˆ๋‹ค.
03:24
It's a quick buck.
70
204190
1480
๊ทธ๊ฒƒ์€ ์‰ฝ๊ฒŒ ๋ฒ„๋Š” ๋ˆ์ž…๋‹ˆ๋‹ค.
03:26
Now, the reality is, for a lot of these problems,
71
206580
2336
ํ˜„์‹ค์€, ์ด๋Ÿฌํ•œ ๋งŽ์€ ๋ฌธ์ œ๋“ค์—
03:28
there are some technical fixes,
72
208940
2776
๋ช‡ ๊ฐ€์ง€ ๊ธฐ์ˆ ์ ์ธ ๋ฌธ์ œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
03:31
a lot of them.
73
211740
1216
๋งŽ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
03:32
I call these technical fixes sandbag strategies.
74
212980
3536
์ €๋Š” ์ด๋Ÿฐ ๊ธฐ์ˆ ์ ์ธ ๋ฌธ์ œ๋“ค์„ ์ƒŒ๋“œ๋ฐฑ ์ „๋žต์ด๋ผ ํ•ฉ๋‹ˆ๋‹ค.
03:36
So you know there's a storm coming,
75
216540
1696
์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ํญํ’์ด ์˜ค๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์••๋‹ˆ๋‹ค.
03:38
the levee is broken, no one's put any money into it,
76
218260
2736
์ œ๋ฐฉ์€ ๋ถ€์…”์ ธ์žˆ๊ณ  ์•„๋ฌด๋„ ๊ณ ์น˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
03:41
you surround your home with sandbags.
77
221020
1816
์—ฌ๋Ÿฌ๋ถ„์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ์ง‘์„ ๋ชจ๋ž˜์ฃผ๋จธ๋‹ˆ๋กœ ๋‘˜๋Ÿฌ์Œ‰๋‹ˆ๋‹ค.
03:42
And guess what? It works.
78
222860
1800
๊ทธ๋ฆฌ๊ณ  ์–ด๋–ป๊ฒŒ ๋˜์—ˆ์„๊นŒ์š”? ํšจ๊ณผ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
03:46
Storm goes away, the water level goes down,
79
226420
2016
ํญํ’์ด ์ง€๋‚˜๊ฐ€๊ณ  ์ˆ˜์œ„๊ฐ€ ๋‚ฎ์•„์ง‘๋‹ˆ๋‹ค.
03:48
you get rid of the sandbags,
80
228460
1376
์—ฌ๋Ÿฌ๋ถ„์€ ๋ชจ๋ž˜์ฃผ๋จธ๋‹ˆ๋ฅผ ์ œ๊ฑฐํ•˜๊ณ 
03:49
and you do this storm after storm after storm.
81
229860
2520
์ด๊ฒƒ์„ ๋งค ํญํ’๋งˆ๋‹ค ๋ฐ˜๋ณตํ•ฉ๋‹ˆ๋‹ค.
03:53
And here's the insidious thing.
82
233740
1480
๊ทธ๋ฆฌ๊ณ  ์—ฌ๊ธฐ ๊ตํ™œํ•œ ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
03:55
A sandbag strategy
83
235940
1896
์ƒŒ๋“œ๋ฐฑ ์ „๋žต์€
03:57
can get you reelected.
84
237860
1200
์—ฌ๋Ÿฌ๋ถ„์ด ์žฌ์„ ๋  ์ˆ˜ ์žˆ๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค.
04:00
A sandbag strategy
85
240140
1376
์ƒŒ๋“œ๋ฐฑ ์ „๋žต์€
04:01
can help you make your quarterly numbers.
86
241540
1960
์—ฌ๋Ÿฌ๋ถ„์˜ ๋ถ„๊ธฐ๋ณ„ ์ˆ˜์ต์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:06
Now, if we want to move forward
87
246060
2976
์ด์ œ, ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ธˆ ํ˜„์žฌ์™€๋Š” ๋‹ค๋ฅธ ๋ฏธ๋ž˜๋กœ ๋‚˜์•„๊ฐ€๊ณ  ์‹ถ๋‹ค๋ฉด
04:09
into a different future than the one we have right now,
88
249060
2776
04:11
because I don't think we've hit --
89
251860
2056
์™œ๋ƒํ•˜๋ฉด ์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์„ฑ๊ณตํ–ˆ๋‹ค ์ƒ๊ฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
04:13
2016 is not peak civilization.
90
253940
1976
2016๋…„์€ ์ตœ๊ณ ์˜ ๋ฌธ๋ช…์ด ์•„๋‹™๋‹ˆ๋‹ค.
04:15
(Laughter)
91
255940
1336
(์›ƒ์Œ)
04:17
There's some more we can do.
92
257300
1776
์šฐ๋ฆฌ๊ฐ€ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ๋“ค์ด ๋” ์žˆ์Šต๋‹ˆ๋‹ค.
04:19
But my argument is that unless we shift our mental models and our mental maps
93
259100
4616
๊ทธ๋Ÿฌ๋‚˜ ์ œ ์˜๊ฒฌ์€ ์šฐ๋ฆฌ๊ฐ€ ๋‹จ๊ธฐ์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜๋Š”์ง€
04:23
on how we think about the short,
94
263740
2336
์ •์‹  ๋ชจ๋ธ๊ณผ ์ง€๋„๋ฅผ ๋ฐ”๊พธ์ง€ ์•Š๋Š”๋‹ค๋ฉด
04:26
it's not going to happen.
95
266100
1696
๊ทธ๊ฒƒ์€ ์ผ์–ด๋‚˜์ง€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:27
So what I've developed is something called "longpath,"
96
267820
2976
๊ทธ๋ž˜์„œ ์ €๋Š” "longpath"๋ผ ๋ถˆ๋ฆฌ๋Š” ๊ฒƒ์„ ๊ฐœ๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.
04:30
and it's a practice.
97
270820
1736
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ์‹ค์ฒœ์ž…๋‹ˆ๋‹ค.
04:32
And longpath isn't a kind of one-and-done exercise.
98
272580
3936
longpath๋Š” ํ•œ ๋ฒˆ ํ•˜๊ณ  ๋๋‚˜๋Š” ์‹ค์ฒœ์ด ์•„๋‹™๋‹ˆ๋‹ค.
04:36
I'm sure everyone here at some point has done an off-site
99
276540
2696
์ €๋Š” ์—ฌ๊ธฐ ์žˆ๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ์˜คํ”„ ์‚ฌ์ดํŠธ๋ฅผ ํ•ด ๋ดค์„๊ฑฐ๋ผ ๋ฏฟ์Šต๋‹ˆ๋‹ค.
04:39
with a lot of Post-It notes and whiteboards,
100
279260
2096
ํฌ์ŠคํŠธ์ž‡๊ณผ ํ™”์ดํŠธ๋ณด๋“œ๋ฅผ ์‚ฌ์šฉํ•ด์„œ
04:41
and you do --
101
281380
2896
๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์€
04:44
no offense to the consultants in here who do that --
102
284300
2456
๊ทธ๊ฒƒ์„ ํ•˜๋Š” ์ƒ๋‹ด์‚ฌ๋“ค์—๊ฒŒ ๋ถˆ์พŒ๊ฐ์„ ์ฃผ๋ ค๋Š” ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค.
04:46
and you do a long-term plan,
103
286780
1616
์—ฌ๋Ÿฌ๋ถ„์€ ์žฅ๊ธฐ ๊ณ„ํš์„ ์„ธ์šฐ๊ณ 
04:48
and then two weeks later, everyone forgets about it.
104
288420
2440
2์ฃผ ๋’ค์— ์—ฌ๋Ÿฌ๋ถ„์€ ๋ชจ๋‘ ๊ทธ๊ฒƒ์„ ์žŠ์–ด๋ฒ„๋ฆฝ๋‹ˆ๋‹ค.
04:52
Right? Or a week later. If you're lucky, three months.
105
292460
3200
๋งž์ง€์š”? ์–ด์ฉŒ๋ฉด 1์ฃผ ๋’ค์—. ์šด์ด ์ข‹๋‹ค๋ฉด, 3๋‹ฌ ๋’ค์—
04:56
It's a practice because it's not necessarily a thing that you do.
106
296660
3576
์ด๊ฒƒ์€ ๊ผญ ํ•ด์•ผํ•˜๋Š” ์ผ์€ ์•„๋‹ˆ๊ธฐ ๋•Œ๋ฌธ์— ๊ด€ํ–‰์ด์ฃ .
05:00
It's a process where you have to revisit different ways of thinking
107
300260
3776
์ด๊ฒƒ์€ ์—ฌ๋Ÿฌ๋ถ„์ด ํ•˜๊ณ  ์žˆ๋Š” ๋ชจ๋“  ์ฃผ์š” ๊ฒฐ์ •์—
05:04
for every major decision that you're working on.
108
304060
2416
๋‹ค๋ฅธ ๋ฐฉ์‹์œผ๋กœ ์ƒ๊ฐํ•˜๋Š” ๊ณผ์ •์ž…๋‹ˆ๋‹ค.
05:06
So I want to go through those three ways of thinking.
109
306500
2480
์ €๋Š” ์„ธ ๊ฐ€์ง€ ์ƒ๊ฐํ•˜๋Š” ๋ฐฉ์‹์„ ์‚ดํŽด๋ณด๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค.
05:09
So the first: transgenerational thinking.
110
309780
2560
์ฒซ ๋ฒˆ์งธ๋กœ: ์ „ ์„ธ๋Œ€์  ์‚ฌ๊ณ 
05:13
I love the philosophers:
111
313180
2216
์ €๋Š” ์ฒ ํ•™์ž๋“ค์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค:
05:15
Plato, Socrates, Habermas, Heidegger.
112
315420
1816
ํ”Œ๋ผํ†ค, ์†Œํฌ๋ผํ…Œ์Šค, ํ•˜๋ฒ„๋งˆ์Šค, ํ—ค์ด๋ฐ๊ฑฐ์š”.
05:17
I was raised on them.
113
317260
1200
์ €๋Š” ๊ทธ๋“ค์„ ๋ณด๊ณ  ์ž๋ž์Šต๋‹ˆ๋‹ค.
05:19
But they all did one thing
114
319860
1936
๊ทธ๋“ค์€ ์ œ๊ฐ€ ๋“ค์—ฌ๋‹ค ๋ณด๊ธฐ ์ „๊นŒ์ง€๋Š”
05:21
that didn't actually seem like a big deal
115
321820
1976
๋Œ€๋‹จํ•ด ๋ณด์ด์ง€ ์•Š์•˜๋˜
05:23
until I really started kind of looking into this.
116
323820
2336
ํ•œ ๊ฐ€์ง€ ์ผ์„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
05:26
And they all took,
117
326180
1816
๊ทธ๋“ค์€ ๋ชจ๋‘
05:28
as a unit of measure for their entire reality
118
328020
2896
๊ทธ๋“ค์˜ ์ „์ฒด์ ์ธ ํ˜„์‹ค์—์„œ
05:30
of what it meant to be virtuous and good,
119
330940
1953
์„ ํ•˜๋‹ค๋Š” ๊ฒƒ์˜ ์ธก์ • ๋‹จ์œ„๋กœ
05:33
the single lifespan,
120
333700
1200
๋‹จ์ผ ์ˆ˜๋ช…์„ ์‚ผ์•˜์Šต๋‹ˆ๋‹ค.
05:35
from birth to death.
121
335780
1200
ํƒ„์ƒ์—์„œ ์ฃฝ์Œ๊นŒ์ง€์š”.
05:37
But here's a problem with these issues:
122
337460
2056
๊ทธ๋Ÿฌ๋‚˜ ์—ฌ๊ธฐ์— ์ด ์ฃผ์ œ๋“ค์— ๋Œ€ํ•œ ๋ฌธ์ œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค:
05:39
they stack up on top of us,
123
339540
1416
๊ทธ๊ฒƒ๋“ค์€ ์ €ํฌ ์œ„์— ์Œ“์ž…๋‹ˆ๋‹ค.
05:40
because the only way we know how to do something good in the world
124
340980
3136
์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฆฌ๊ฐ€ ์•„๋Š” ์„ธ์ƒ์— ์ข‹์€ ์ผ์„ ํ•˜๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์€
05:44
is if we do it between our birth and our death.
125
344140
2216
์šฐ๋ฆฌ์˜ ํƒ„์ƒ๊ณผ ์ฃฝ์Œ ์‚ฌ์ด์—์„œ ๊ทธ ์ผ์„ ํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:46
That's what we're programmed to do.
126
346380
1696
์šฐ๋ฆฌ๋Š” ๊ทธ๋ ‡๊ฒŒ ํ•˜๋„๋ก ํ”„๋กœ๊ทธ๋žจ๋œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:48
If you go to the self-help section in any bookstore,
127
348100
2456
์—ฌ๋Ÿฌ๋ถ„์ด ์„œ์ ์˜ ์ž์กฐ ์„น์…˜์— ๊ฐ„๋‹ค๋ฉด
05:50
it's all about you.
128
350580
1240
๋‹ค ์—ฌ๋Ÿฌ๋ถ„์— ๊ด€ํ•œ ๊ฒƒ๋“ค์ž…๋‹ˆ๋‹ค.
05:53
Which is great,
129
353220
1856
์ข‹์€ ์ผ์ด์ง€์š”.
05:55
unless you're dealing with some of these major issues.
130
355100
2920
์—ฌ๋Ÿฌ๋ถ„์ด ์ด๋Ÿฐ ์ฃผ์š” ๋ฌธ์ œ๋“ค์„ ๊ฐ–๊ณ  ์žˆ์ง€ ์•Š๋‹ค๋ฉด์š”.
05:59
And so with transgenerational thinking,
131
359780
2440
๊ทธ๋ฆฌ๊ณ  ์ „ ์„ธ๋Œ€์ ์ธ ์‚ฌ๊ณ ๋ฅผ ๊ฐ€์ง€๊ณ 
06:03
which is really kind of transgenerational ethics,
132
363100
2656
์‚ฌ์‹ค ์ „ ์„ธ๋Œ€์ ์ธ ์œค๋ฆฌ์ž…๋‹ˆ๋‹ค,
06:05
you're able to expand how you think about these problems,
133
365780
3616
์—ฌ๋Ÿฌ๋ถ„์€ ์ด ๋ฌธ์ œ๋“ค์— ๋Œ€ํ•œ ์ƒ๊ฐ์„ ํ™•์žฅํ•  ์ˆ˜ ์žˆ๊ณ 
06:09
what is your role in helping to solve them.
134
369420
2760
๊ทธ๊ฒƒ์€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๋ฐ ์žˆ์–ด ์—ฌ๋Ÿฌ๋ถ„์˜ ์—ญํ• ์ž…๋‹ˆ๋‹ค
06:13
Now, this isn't something that just has to be done at the Security Council chamber.
135
373540
4160
์ด๊ฒƒ์€ ๋‹จ์ง€ ์•ˆ๋ณด๋ฆฌ ํšŒ์˜์žฅ์—์„œ ๋๋‚  ์ผ์€ ์•„๋‹™๋‹ˆ๋‹ค.
06:18
It's something that you can do in a very kind of personal way.
136
378300
3256
์ด๊ฒƒ์€ ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ๊ฐœ์ธ์ ์œผ๋กœ ํ•ด์•ผ ํ•˜๋Š” ์ผ์ž…๋‹ˆ๋‹ค.
06:21
So every once in a while, if I'm lucky, my wife and I like to go out to dinner,
137
381580
4416
๊ทธ๋ž˜์„œ ๊ฐ€๋”, ์šด์ด ์ข‹์œผ๋ฉด ์ œ ์•„๋‚ด์™€ ์ €๋Š” ์ €๋…์„ ๋จน์œผ๋Ÿฌ ๊ฐ‘๋‹ˆ๋‹ค,
06:26
and we have three children under the age of seven.
138
386020
3256
๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” 7์‚ด๋„ ์•ˆ๋˜๋Š” ์•„์ด ์„ธ ๋ช…์ด ์žˆ์Šต๋‹ˆ๋‹ค.
06:29
So you can imagine it's a very peaceful, quiet meal.
139
389300
2429
์—ฌ๋Ÿฌ๋ถ„์€ ํ‰ํ™”๋กญ๊ณ  ์กฐ์šฉํ•œ ์‹์‚ฌ๋ฅผ ์ƒ์ƒํ•  ์ˆ˜ ์žˆ์ฃ .
06:31
(Laughter)
140
391753
1203
(์›ƒ์Œ)
06:32
So we sit down and literally all I want to do is just eat and chill,
141
392980
5576
์ œ๊ฐ€ ๋ง ๊ทธ๋Œ€๋กœ ์›ํ•˜๋Š” ๊ฑด ์•‰์•„์„œ ๋จน๊ณ  ์‰ฌ๋Š” ๊ฒ๋‹ˆ๋‹ค.
06:38
and my kids have a completely and totally different idea
142
398580
2656
๊ทธ๋Ÿฐ๋ฐ ์ œ ์•„์ด๋“ค์€ ์šฐ๋ฆฌ๊ฐ€ ํ•  ์ผ์— ๋Œ€ํ•œ
06:41
of what we're going to be doing.
143
401260
1576
์™„์ „ํžˆ ๋‹ค๋ฅธ ์ƒ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
06:42
And so my first idea
144
402860
2336
๊ทธ๋ž˜์„œ ์ œ ์ฒซ ๋ฒˆ์งธ ์•„์ด๋””์–ด๋Š”
06:45
is my sandbag strategy, right?
145
405220
1896
์ƒŒ๋“œ๋ฐฑ ์ „๋žต์ž…๋‹ˆ๋‹ค. ๋งž์ฃ ?
06:47
It's to go into my pocket and take out the iPhone
146
407140
2336
๊ทธ๊ฒƒ์€ ์ฃผ๋จธ๋‹ˆ์—์„œ ์ œ ์•„์ดํฐ์„ ๊บผ๋‚ด์„œ
06:49
and give them "Frozen"
147
409500
1456
์•„์ด๋“ค์—๊ฒŒ "๊ฒจ์šธ์™•๊ตญ"์„ ํ‹€์–ด์ฃผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:50
or some other bestselling game thing.
148
410980
2960
์•„๋‹ˆ๋ฉด ๊ฐ€์žฅ ์ธ๊ธฐ ์žˆ๋Š” ๊ฒŒ์ž„์„ ์ค๋‹ˆ๋‹ค.
06:55
And then I stop
149
415060
3696
๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๋ฉˆ์ถ”๊ณ 
06:58
and I have to kind of put on this transgenerational thinking cap.
150
418780
4576
์ „ ์„ธ๋Œ€์ ์ธ ์‚ฌ๊ณ ๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
07:03
I don't do this in the restaurant, because it would be bizarre,
151
423380
2976
์‹๋‹น์—์„œ ํ•˜์ง€๋Š” ์•Š์•„์š”, ์ข€ ์ด์ƒํ• ํ…Œ๋‹ˆ๊นŒ์š”.
07:06
but I have to --
152
426380
1296
ํ•˜์ง€๋งŒ ํ•ด์•ผ ํ•˜์ง€์š”.
07:07
I did it once, and that's how I learned it was bizarre.
153
427700
2616
ํ•œ๋ฒˆ ํ•ด๋ดค๋Š”๋ฐ, ๊ทธ๋ž˜์„œ ์ด์ƒํ•œ ์ค„ ์•Œ์•„์š”.
07:10
(Laughter)
154
430340
1016
(์›ƒ์Œ)
07:11
And you have to kind of think, "OK, I can do this."
155
431380
4120
์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. "๊ทธ๋ž˜, ๋‚œ ํ•  ์ˆ˜ ์žˆ์–ด"
07:16
But what is this teaching them?
156
436260
1720
๊ทธ๋Ÿฌ๋‚˜ ์ด๊ฒƒ์ด ์•„์ด๋“ค์—๊ฒŒ ๋ฌด์—‡์„ ๊ฐ€๋ฅด์ณ์ค„๊นŒ์š”?
07:19
So what does it mean if I actually bring some paper
157
439300
2616
์ œ๊ฐ€ ์ข…์ด๋ฅผ ๊ฐ€์ ธ์˜ค๊ฑฐ๋‚˜
07:21
or engage with them in conversation?
158
441940
1736
์•„์ด๋“ค๊ณผ ๋Œ€ํ™”๋ฅผ ํ•˜๋Š” ๊ฒŒ ๋ฌด์Šจ ์˜๋ฏธ๊ฐ€ ์žˆ์„๊นŒ์š”?
07:23
It's hard. It's not easy, and I'm making this very personal.
159
443700
2856
๊ทธ๊ฒƒ์€ ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ด๊ฒƒ์„ ์‚ฌ์ ์œผ๋กœ ๋งŒ๋“ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:26
It's actually more traumatic
160
446580
1376
๊ทธ๊ฒƒ์€ ์‚ฌ์‹ค
07:27
than some of the big issues that I work on in the world --
161
447980
2736
์„ธ์ƒ์— ๊ด€ํ•œ ๋‹ค๋ฅธ ์ฃผ์ œ๋“ค๋ณด๋‹ค ๋” ์ถฉ๊ฒฉ์ ์ž…๋‹ˆ๋‹ค.
07:30
entertaining my kids at dinner.
162
450740
1840
์ €๋…์— ๋‚ด ์•„์ด๋“ค์„ ์ฆ๊ฒ๊ฒŒ ๋งŒ๋“œ๋Š” ๊ฒƒ
07:33
But what it does is it connects them here in the present with me,
163
453380
3136
๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๊ฒƒ์€ ํ˜„์žฌ์˜ ๋‚˜์™€ ์•„์ด๋“ค์„ ์ด์–ด์ค๋‹ˆ๋‹ค.
07:36
but it also --
164
456540
1256
๊ทธ๋ฆฌ๊ณ  ๋˜
07:37
and this is the crux of transgenerational thinking ethics --
165
457820
3456
๊ทธ๊ฒƒ์€ ์ „ ์„ธ๋Œ€์ ์ธ ์‚ฌ๊ณ  ์œค๋ฆฌ์˜ ํ•ต์‹ฌ์ž…๋‹ˆ๋‹ค.
07:41
it sets them up to how they're going to interact with their kids
166
461300
3296
์–ด๋–ป๊ฒŒ ์•„์ด๋“ค๊ณผ ๋‚˜์•„๊ฐ€๊ณ  ์‹ถ๋‹ค๋ฉด ์–ด๋–ป๊ฒŒ ์‚ฌ๊ณ ํ• ์ง€๋ฅผ ์ •ํ•ด์ค๋‹ˆ๋‹ค.
07:44
and their kids and their kids.
167
464620
2080
๊ทธ๋“ค์˜ ์•„์ด๋“ค๊ณผ ๊ทธ๋“ค์˜ ์•„์ด๋“ค๊ณผ๋„์š”.
07:48
Second, futures thinking.
168
468180
1680
๋‘ ๋ฒˆ์งธ, ๋ฏธ๋ž˜์ ์ธ ์‚ฌ๊ณ 
07:50
When we think about the future,
169
470500
1976
์šฐ๋ฆฌ๊ฐ€ ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ์ƒ๊ฐํ•˜๋ฉด
07:52
10, 15 years out,
170
472500
1240
10๋…„, 15๋…„ ๋’ค์˜
07:54
give me a vision of what the future is.
171
474740
1858
๋ฏธ๋ž˜๊ฐ€ ์–ด๋–จ์ง€์— ๋Œ€ํ•œ ์ƒ๊ฐํ•ด๋ณด์„ธ์š”.
07:57
You don't have to give it to me, but think in your head.
172
477820
2656
์ €์—๊ฒŒ ์ค„ ํ•„์š”๋Š” ์—†์Šต๋‹ˆ๋‹ค, ์—ฌ๋Ÿฌ๋ถ„์˜ ๋จธ๋ฆฟ์†์œผ๋กœ์š”.
08:00
And what you're probably going to see
173
480500
2136
๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด๊ฒŒ ๋  ๊ฒƒ์€
08:02
is the dominant cultural lens
174
482660
1816
์ง€๋ฐฐ์ ์ธ ๋ฌธํ™” ๋ Œ์ฆˆ์ž…๋‹ˆ๋‹ค.
08:04
that dominates our thinking about the future right now:
175
484500
3056
๊ทธ๊ฒƒ์€ ํ˜„์žฌ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ์šฐ๋ฆฌ์˜ ์ƒ๊ฐ์„ ์ง€๋ฐฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค:
08:07
technology.
176
487580
1200
๊ธฐ์ˆ 
08:09
So when we think about the problems,
177
489660
1736
์šฐ๋ฆฌ๊ฐ€ ๋ฌธ์ œ์— ๋Œ€ํ•ด ์ƒ๊ฐํ•  ๋•Œ
08:11
we always put it through a technological lens,
178
491420
2176
์šฐ๋ฆฌ๋Š” ํ•ญ์ƒ ๊ธฐ์ˆ ์ ์ธ ๋ Œ์ฆˆ๋ฅผ ์ ์šฉํ•ด๋ด…๋‹ˆ๋‹ค.
08:13
a tech-centric, a techno-utopia, and there's nothing wrong with that,
179
493620
3256
๊ธฐ์ˆ  ์ค‘์‹ฌ, ํ…Œํฌ๋…ธ ์œ ํ† ํ”ผ์•„, ๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์— ๋ฌธ์ œ๋Š” ์—†์Šต๋‹ˆ๋‹ค.
08:16
but it's something that we have to really think deeply about
180
496900
3296
๊ทธ๋Ÿฌ๋‚˜ ์šฐ๋ฆฌ๊ฐ€ ์ฃผ์š” ๋ฌธ์ œ๋ฅผ ๋‹ค๋ฃฐ๋ ค๋ฉด
08:20
if we're going to move on these major issues,
181
500220
2856
์ด๊ฒƒ์— ๋Œ€ํ•ด ๊นŠ๊ฒŒ ์ƒ๊ฐํ•ด ๋ด์•ผ ํ•ฉ๋‹ˆ๋‹ค
08:23
because it wasn't always like this. Right?
182
503100
2056
์™œ๋ƒํ•˜๋ฉด ํ•ญ์ƒ ์ด๋ ‡์ง€๋Š” ์•Š์•˜์œผ๋‹ˆ๊นŒ์š”. ๋งž์ฃ ?
08:25
The ancients had their way of thinking
183
505180
2640
๊ณ ๋Œ€์ธ๋“ค์€ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ
08:28
about what the future was.
184
508660
1520
๊ทธ๋“ค๋งŒ์˜ ์ƒ๊ฐ์ด ์žˆ์—ˆ๋‹ค.
08:31
The Church definitely had their idea of what the future could be,
185
511460
4896
๊ตํšŒ๋Š” ๋ฏธ๋ž˜๊ฐ€ ์–ด๋–จ์ง€์— ๋Œ€ํ•œ ํ™•๊ณ ํ•œ ์ƒ๊ฐ์ด ์žˆ์—ˆ๊ณ 
08:36
and you could actually pay your way into that future. Right?
186
516380
2936
๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„์€ ์–ธ์ œ๋‚˜ ์Šค์Šค๋กœ ๋ฏธ๋ž˜๋ฅผ ๊ฐœ์ฒ™ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋งž์ฃ ?
08:39
And luckily for humanity,
187
519340
1936
๊ทธ๋ฆฌ๊ณ  ์ธ๋ฅ˜์—๊ฒŒ ๋‹คํ–‰ํžˆ๋„,
08:41
we got the scientific revolution.
188
521300
2136
์šฐ๋ฆฌ๋Š” ๊ณผํ•™ ํ˜๋ช…์„ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
08:43
From there, we got the technology,
189
523460
1656
๊ฑฐ๊ธฐ์„œ๋ถ€ํ„ฐ, ์šฐ๋ฆฌ๋Š” ๊ธฐ์ˆ ์„ ์–ป์—ˆ์Šต๋‹ˆ๋‹ค.
08:45
but what has happened --
190
525140
1656
๊ทธ๋Ÿฌ๋‚˜ ๋ฌด์—‡์ด ์ผ์–ด๋‚ฌ์Šต๋‹ˆ๊นŒ?
08:46
And by the way, this is not a critique.
191
526820
2360
๊ทธ๋‚˜์ €๋‚˜ ์ด๊ฒƒ์€ ๋น„ํŒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
08:50
I love technology.
192
530140
2376
์ €๋Š” ๊ธฐ์ˆ ์„ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค.
08:52
Everything in my house talks back to me,
193
532540
1935
์ง‘์— ์žˆ๋Š” ๋ชจ๋“  ๊ฒƒ๋“ค์ด ๋‚˜์—๊ฒŒ ๋‹ค์‹œ ๋ง์„ ๊ฒ๋‹ˆ๋‹ค.
08:54
from my children to my speakers to everything.
194
534499
2177
์•„์ด๋“ค๋ถ€ํ„ฐ ์Šคํ”ผ์ปค๊นŒ์ง€์š”.
08:56
(Laughter)
195
536700
2816
(์›ƒ์Œ)
08:59
But we've abdicated the future from the high priests in Rome
196
539540
5696
๊ทธ๋Ÿฌ๋‚˜ ์šฐ๋ฆฌ๋Š” ๋กœ๋งˆ์˜ ๋Œ€์ฃผ๊ต๋ถ€ํ„ฐ
09:05
to the high priests of Silicon Valley.
197
545260
3080
์‹ค๋ฆฌ์ฝ˜ ๋ฐธ๋ฆฌ์˜ ๋Œ€์ฃผ๊ต๋“ค๊นŒ์ง€ ๋ฏธ๋ž˜๋ฅผ ํฌ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค.
09:09
So when we think, well, how are we going to deal with climate
198
549700
3336
์šฐ๋ฆฌ๊ฐ€ ๊ธฐํ›„์— ๋Œ€ํ•ด ์–ด๋–ป๊ฒŒ ๋Œ€์ฒ˜ํ•  ์ง€ ์ƒ๊ฐํ•  ๋•Œ๋‚˜
09:13
or with poverty or homelessness,
199
553060
1576
๋นˆ๊ณค, ๋…ธ์ˆ™์ž์— ๋Œ€ํ•ด ์ƒ๊ฐํ•  ๋•Œ
09:14
our first reaction is to think about it through a technology lens.
200
554660
3120
์šฐ๋ฆฌ์˜ ์ฒซ ๋ฐ˜์‘์€ ๊ทธ๊ฒƒ๋“ค์„ ๊ธฐ์ˆ ์ ์ธ ๊ด€์ ์—์„œ ๋ณด๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:18
And look, I'm not advocating that we go to this guy.
201
558900
4616
์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ด ์‚ฌ๋žŒ์—๊ฒŒ ๊ฐ€์•ผํ•œ๋‹ค๊ณ  ์˜นํ˜ธํ•˜๋Š”๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
09:23
I love Joel, don't get me wrong,
202
563540
1920
์˜คํ•ดํ•˜์ง€ ๋งˆ์„ธ์š”. ์ €๋Š” ์กฐ์—˜์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
09:26
but I'm not saying we go to Joel.
203
566220
1656
๊ทธ๋Ÿฌ๋‚˜ ์ €๋Š” ์กฐ์—˜์—๊ฒŒ ๊ฐ€๋Š” ๊ฒƒ์„ ๋งํ•˜๋Š”๊ฒŒ ์•„๋‹™๋‹ˆ๋‹ค.
09:27
What I'm saying is we have to rethink
204
567900
1816
์ œ๊ฐ€ ๋งํ•˜๋ ค๋Š” ๊ฒƒ์€ ๋ฏธ๋ž˜๋ฅผ
09:29
our base assumption about only looking at the future in one way,
205
569740
4776
์ง€๋ฐฐ์ ์ธ ๋ Œ์ฆˆ๋ฅผ ํ†ตํ•ด ํ•œ ๋ฐฉํ–ฅ์œผ๋กœ๋งŒ ๋ฐ”๋ผ๋ณด๋Š”
09:34
only looking at it through the dominant lens.
206
574540
2136
์šฐ๋ฆฌ์˜ ๊ธฐ๋ณธ ๊ฐ€์ •์„ ๋‹ค์‹œ ์ƒ๊ฐํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:36
Because our problems are so big and so vast
207
576700
2176
์šฐ๋ฆฌ๋“ค์˜ ๋ฌธ์ œ๋Š” ๋„ˆ๋ฌด ํฌ๊ณ  ๋ฐฉ๋Œ€ํ•ด์„œ
09:38
that we need to open ourselves up.
208
578900
2816
์šฐ๋ฆฌ๋Š” ์Šค์Šค๋กœ๋ฅผ ์—ด์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
09:41
So that's why I do everything in my power not to talk about the future.
209
581740
3720
๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜์ง€ ์•Š๋„๋ก ๋…ธ๋ ฅํ•ฉ๋‹ˆ๋‹ค.
09:46
I talk about futures.
210
586140
1720
์ €๋Š” ๋ฏธ๋ž˜์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค.
09:48
It opens the conversation again.
211
588740
1736
๊ทธ๊ฒƒ์ด ๋‹ค์‹œ ๋Œ€ํ™”๋ฅผ ์—ฝ๋‹ˆ๋‹ค.
09:50
So when you're sitting and thinking
212
590500
2456
์—ฌ๋Ÿฌ๋ถ„์€ ์•‰์•„์„œ ์šฐ๋ฆฌ๊ฐ€ ์ด ์ฃผ์š” ๋ฌธ์ œ๋“ค์— ๋Œ€ํ•ด
09:52
about how do we move forward on this major issue --
213
592980
3176
์–ด๋–ป๊ฒŒ ๋‚˜์•„๊ฐˆ์ง€ ์ƒ๊ฐํ•  ๋•Œ
09:56
it could be at home,
214
596180
1536
์ง‘์— ์žˆ์„ ์ˆ˜๋„ ์žˆ๊ณ 
09:57
it could be at work,
215
597740
1976
์ง์žฅ์— ์žˆ์„ ์ˆ˜๋„ ์žˆ๊ณ 
09:59
it could be again on the global stage --
216
599740
2856
๊ตญ์ œ ๋ฌด๋Œ€์ผ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค-
10:02
don't cut yourself off from thinking about something beyond technology as a fix
217
602620
4416
๋ฌธ์ œ ํ•ด๊ฒฐ์„ ์œ„ํ•ด ๊ธฐ์ˆ  ์ด์ƒ์„ ์ƒ๊ฐํ•˜์ง€ ๋งˆ์„ธ์š”.
10:07
because we're more concerned about technological evolution right now
218
607060
3536
์šฐ๋ฆฌ๋Š” ์ง€๊ธˆ ๋„๋•์ ์ธ ์ง„ํ™”๋ณด๋‹ค๋Š”
10:10
than we are about moral evolution.
219
610620
2136
๊ธฐ์ˆ ์ ์ธ ์ง„ํ™”๋ฅผ ๋” ๊ณ ๋ คํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
10:12
And unless we fix for that,
220
612780
2016
์šฐ๋ฆฌ๊ฐ€ ๊ทธ๊ฒƒ์„ ๊ณ ์น˜์ง€ ์•Š๋Š” ์ด์ƒ
10:14
we're not going to be able to get out of short-termism
221
614820
2576
์šฐ๋ฆฌ๋Š” ๋‹จ๊ธฐ์ฃผ์˜์—์„œ ๋ฒ—์–ด๋‚  ์ˆ˜ ์—†์„ ๊ฒƒ์ด๊ณ 
10:17
and get to where we want to be.
222
617420
1816
์šฐ๋ฆฌ๊ฐ€ ๊ฐ€๊ณ ์ž ํ•˜๋Š” ๊ณณ์— ๊ฐ€์ง€ ๋ชป ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
10:19
The final, telos thinking. This comes from the Greek root.
223
619260
2760
๊ทธ๋ฆฌ๊ณ  ๋งˆ์ง€๋ง‰์œผ๋กœ, ํ…”๋กœ์Šค ์‚ฌ๊ณ ๋ฒ• ์ด๊ฒƒ์€ ๊ทธ๋ฆฌ์Šค์—์„œ ๋‚˜์™”์Šต๋‹ˆ๋‹ค.
10:22
Ultimate aim and ultimate purpose.
224
622500
2256
๊ถ๊ทน์ ์ธ ๋ชฉํ‘œ์™€ ๊ถ๊ทน์ ์ธ ๋ชฉ์ ์ž…๋‹ˆ๋‹ค.
10:24
And it's really asking one question:
225
624780
2360
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ํ•œ ๊ฐ€์ง€ ์งˆ๋ฌธ์„ ํ•ฉ๋‹ˆ๋‹ค:
10:27
to what end?
226
627940
1200
๋ฌด์—‡ ๋•Œ๋ฌธ์—์š”?
10:30
When was the last time you asked yourself: To what end?
227
630100
3016
๋งˆ์ง€๋ง‰์œผ๋กœ ์ž์‹ ์—๊ฒŒ '๋ฌด์—‡ ๋•Œ๋ฌธ์—'๋ผ๊ณ  ์งˆ๋ฌธํ–ˆ์„ ๋•Œ๊ฐ€ ์–ธ์ œ์ธ๊ฐ€์š”?
10:33
And when you asked yourself that, how far out did you go?
228
633140
3800
๊ทธ๋ฆฌ๊ณ  ๊ทธ ์งˆ๋ฌธ์„ ํ–ˆ์„ ๋•Œ ์–ด๋””๊นŒ์ง€ ๋‚˜์•„๊ฐ”๋‚˜์š”?
10:37
Because long isn't long enough anymore.
229
637460
3000
์™œ๋ƒํ•˜๋ฉด ๊ธด๊ฒŒ ๋” ์ด์ƒ ๊ธด๊ฒŒ ์•„๋‹ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
10:41
Three, five years doesn't cut it.
230
641380
1896
3,5๋…„์„ ์ž๋ฅด์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
10:43
It's 30, 40, 50, 100 years.
231
643300
2280
๊ทธ๊ฒƒ์€ 30, 40, 50, 100๋…„์ž…๋‹ˆ๋‹ค.
10:46
In Homer's epic, "The Odyssey,"
232
646620
2216
ํ˜ธ๋ฉ”๋กœ์Šค์˜ ์„œ์‚ฌ์‹œ '์˜ค๋””์„ธ์ด'์—์„œ
10:48
Odysseus had the answer to his "what end."
233
648860
3056
์˜ค๋””์„ธ์šฐ์Šค๋Š” ์Šค์Šค๋กœ์˜ "๋ชฉ์ "๋ฅผ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
10:51
It was Ithaca.
234
651940
1400
๊ทธ๊ฒƒ์€ ์ดํƒ€์นด์˜€์Šต๋‹ˆ๋‹ค.
10:53
It was this bold vision of what he wanted --
235
653700
2096
๊ทธ๊ฒƒ์€ ๊ทธ๊ฐ€ ์›ํ•˜๋˜ ๋šœ๋ ทํ•œ ๋น„์ „์ด์—ˆ์Šต๋‹ˆ๋‹ค.
10:55
to return to Penelope.
236
655820
1376
ํŽ˜๋„ฌ๋กœํŽ˜์—๊ฒŒ ๋Œ์•„๊ฐ€๋Š” ๊ฒƒ ๋ง์ด์ฃ .
10:57
And I can tell you, because of the work that I'm doing,
237
657220
2616
์ €๋Š” ์ œ๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ์ผ ๋•Œ๋ฌธ์— ์—ฌ๋Ÿฌ๋ถ„๋“ค๊ป˜ ๋งํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
10:59
but also you know it intuitively -- we have lost our Ithaca.
238
659860
2856
๋˜ ์ง๊ด€์ ์œผ๋กœ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค- ์šฐ๋ฆฌ๋Š” ์ดํƒ€์นด๋ฅผ ์žƒ์–ด๋ฒ„๋ ธ์Šต๋‹ˆ๋‹ค.
11:02
We have lost our "to what end," so we stay on this hamster wheel.
239
662740
3536
์šฐ๋ฆฌ๋Š” "๋ชฉ์ "์„ ์žƒ์—ˆ๊ณ  ์ณ‡๋ฐ”ํ€ด ์œ„์— ์žˆ์Šต๋‹ˆ๋‹ค.
11:06
And yes, we're trying to solve these problems,
240
666300
2176
์šฐ๋ฆฌ๋Š” ์ด๋Ÿฐ ๋ฌธ์ œ๋“ค์„ ํ•ด๊ฒฐํ•˜๋ ค ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:08
but what comes after we solve the problem?
241
668500
2840
๊ทธ๋Ÿฌ๋‚˜ ๋ฌธ์ œ๊ฐ€ ํ•ด๊ฒฐ๋œ ๋’ค์—๋Š” ๋ฌด์—‡์ด ์˜ค๋‚˜์š”?
11:11
And unless you define what comes after, people aren't going to move.
242
671980
3240
๊ทธ ๋‹ค์Œ์— ๋ฌด์—‡์ด ์˜ฌ์ง€ ์•Œ์ง€ ๋ชปํ•œ๋‹ค๋ฉด ์‚ฌ๋žŒ๋“ค์€ ์›€์ง์ด์ง€ ์•Š์„ ๊ฒ๋‹ˆ๋‹ค.
11:16
The businesses -- this isn't just about business --
243
676220
2416
๋น„์ฆˆ๋‹ˆ์Šค, ์ด๊ฒƒ์€ ๋น„์ฆˆ๋‹ˆ์Šค์— ๊ด€ํ•œ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
11:18
but the businesses that do consistently, who break out of short-termism
244
678660
3336
๊ทธ๋ฆฌ๊ณ  ๋‹จ๊ธฐ์ฃผ์˜๋ฅผ ๊นจ์šด ์ง€์†์ ์ธ ์‚ฌ์—…์€
11:22
not surprisingly are family-run businesses.
245
682020
2016
๋†€๋ž์ง€ ์•Š๊ฒŒ๋„, ๊ฐ€์—…์ž…๋‹ˆ๋‹ค.
11:24
They're transgenerational. They're telos. They think about the futures.
246
684060
3576
๊ทธ๊ฒƒ์€ ์ „ ์„ธ๋Œ€์ ์ด๊ณ , ํ…”๋กœ์Šค์ ์ด๊ณ , ๋ฏธ๋ž˜๋ฅผ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
11:27
And this is an ad for Patek Philippe. They're 175 years old,
247
687660
3696
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ํŒŒํ… ํ•„๋ฆฝ์— ๋Œ€ํ•œ ๊ด‘๊ณ ์ž…๋‹ˆ๋‹ค. ๊ทธ๋“ค์€ 175๋…„ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
11:31
and what's amazing is that they literally embody
248
691380
3056
๋Œ€๋‹จํ•œ ๊ฒƒ์€ ๊ทธ๋“ค์€ ๋ฌธ์ž ๊ทธ๋Œ€๋กœ
11:34
this kind of longpathian sense in their brand,
249
694460
2816
๊ทธ๋“ค์˜ ๋ธŒ๋žœ๋“œ์— ์žฅ๊ธฐ์ ์ธ ๊ฐ๊ฐ์ด ํฌํ•จ๋˜์—ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:37
because, by the way, you never actually own a Patek Philippe,
250
697300
2896
์™œ๋ƒํ•˜๋ฉด, ๊ทธ๋‚˜์ €๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์€ ์ ˆ๋Œ€ ํŒŒํ… ํ•„๋ฆฝ์„ ๊ฐ–์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
11:40
and I definitely won't --
251
700220
1576
์ €๋„ ๋งˆ์ฐฌ๊ฐ€์ง€๊ณ ์š”.
11:41
(Laughter)
252
701820
1016
(์›ƒ์Œ)
11:42
unless somebody wants to just throw 25,000 dollars on the stage.
253
702860
3000
๋ˆ„๊ตฐ๊ฐ€๊ฐ€ 25,000๋‹ฌ๋Ÿฌ๋ฅผ ๋ฌด๋Œ€์— ๋ฒ„๋ฆฌ๊ณ  ์‹ถ์ง€ ์•Š๋‹ค๋ฉด ๋ง์ด์ฃ .
11:45
You merely look after it for the next generation.
254
705884
3200
์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ๊ฒƒ์˜ ๋‹ค์Œ ์„ธ๋Œ€๋ฅผ ๊ทธ์ € ๋ฐ”๋ผ๋ณผ ๋ฟ์ž…๋‹ˆ๋‹ค.
11:50
So it's important that we remember,
255
710660
2456
์šฐ๋ฆฌ๊ฐ€ ์ค‘์š”ํ•˜๊ฒŒ ๊ธฐ์–ตํ•ด์•ผํ•  ๊ฑด
11:53
the future, we treat it like a noun.
256
713140
3136
๋ฏธ๋ž˜, ์šฐ๋ฆฌ๋Š” ๊ทธ๊ฒƒ์„ ๋ช…์‚ฌ๋กœ ์ทจ๊ธ‰ํ•ฉ๋‹ˆ๋‹ค.
11:56
It's not. It's a verb.
257
716300
2256
์•„๋‹™๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์€ ๋™์‚ฌ์ž…๋‹ˆ๋‹ค.
11:58
It requires action.
258
718580
1256
๊ทธ๊ฒƒ์€ ํ–‰๋™์„ ์š”๊ตฌํ•ฉ๋‹ˆ๋‹ค.
11:59
It requires us to push into it.
259
719860
1816
๊ทธ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ๋ชฐ๋‘ํ•˜๊ธฐ๋ฅผ ์š”๊ตฌํ•ฉ๋‹ˆ๋‹ค.
12:01
It's not this thing that washes over us.
260
721700
1936
๊ทธ๊ฒƒ์€ ์šฐ๋ฆฌ์—๊ฒŒ ๋ฐ€๋ ค์˜ค๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
12:03
It's something that we actually have total control over.
261
723660
2656
๊ทธ๊ฒƒ์€ ์šฐ๋ฆฌ๊ฐ€ ์™„์ „ํžˆ ์กฐ์ข…ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:06
But in a short-term society, we end up feeling like we don't.
262
726340
2896
๊ทธ๋Ÿฌ๋‚˜ ๋‹จ๊ธฐ์ ์ธ ์‚ฌํšŒ์—์„œ ์šฐ๋ฆฌ๋Š” ๊ทธ๋ ‡๊ฒŒ ๋Š๋ผ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
12:09
We feel like we're trapped.
263
729260
1336
์šฐ๋ฆฌ๋Š” ๊ฐ‡ํžŒ ๊ฒƒ์ฒ˜๋Ÿผ ๋Š๋‚๋‹ˆ๋‹ค.
12:10
We can push through that.
264
730620
1200
์šฐ๋ฆฌ๋Š” ๋ฐ€๊ณ  ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
12:13
Now I'm getting more comfortable
265
733820
2440
์ €๋Š” ํ•„์—ฐ์ ์ธ ๋ฏธ๋ž˜์—
12:17
in the fact that at some point
266
737020
2240
์–ด๋Š ์ˆœ๊ฐ„์—
12:20
in the inevitable future,
267
740180
1280
์ œ๊ฐ€ ์ฃฝ์„ ๊ฒƒ์ด๋ผ๋Š” ์‚ฌ์‹ค์—
12:22
I will die.
268
742820
1200
ํŽธ์•ˆํ•ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:25
But because of these new ways of thinking and doing,
269
745060
4096
๊ทธ๋Ÿฌ๋‚˜ ๋ฐ”๊นฅ ์‚ฌํšŒ์™€ ์ง‘์•ˆ์—์„œ์˜
12:29
both in the outside world and also with my family at home,
270
749180
3936
์ด๋Ÿฐ ์ƒˆ๋กœ์šด ๋ฐฉ์‹์˜ ์‚ฌ๊ณ ์™€ ํ–‰๋™๊ณผ
12:33
and what I'm leaving my kids, I get more comfortable in that fact.
271
753140
3136
์ œ๊ฐ€ ์•„์ด๋“ค์—๊ฒŒ ๋‚จ๊ฒจ์ฃผ๋Š” ๊ฒƒ์ด ์ €๋ฅผ ํŽธ์•ˆํ•˜๊ฒŒ ํ•ด์ค๋‹ˆ๋‹ค.
12:36
And it's something that a lot of us are really uncomfortable with,
272
756300
3136
๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ๋Œ€๋‹ค์ˆ˜์˜ ์šฐ๋ฆฌ๊ฐ€ ๋ถˆํŽธํ•จ์„ ๋Š๋ผ๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค.
12:39
but I'm telling you,
273
759460
1200
๊ทธ๋Ÿฌ๋‚˜ ์ €๋Š” ๋งํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:41
think it through.
274
761660
1416
๊ทธ๊ฒƒ์„ ํ†ตํ•ด ์ƒ๊ฐํ•˜์‹ญ์‹œ์˜ค.
12:43
Apply this type of thinking and you can push yourself past
275
763100
2736
์ด๋Ÿฐ ์‚ฌ๊ณ ๋ฅผ ์ ์šฉ์‹œํ‚ค๊ณ  ์Šค์Šค๋กœ๋ฅผ ๊ณผ๊ฑฐ๋กœ ๋ฏธ์„ธ์š”.
12:45
what's inevitably very, very uncomfortable.
276
765860
2056
๊ทธ๊ฒƒ์€ ํ•„์—ฐ์ ์œผ๋กœ ๋งค์šฐ ๋งค์šฐ ๋ถˆํŽธํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
12:47
And it all begins really with yourself asking this question:
277
767940
3720
๊ทธ๋ฆฌ๊ณ  ๊ทธ ๋ชจ๋“  ๊ฒƒ์€ ์Šค์Šค๋กœ์—๊ฒŒ ์ด ์งˆ๋ฌธ์„ ํ•˜๋ฉฐ ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค:
12:52
What is your longpath?
278
772660
1760
์—ฌ๋Ÿฌ๋ถ„์˜ ๋ชฉํ‘œ๋Š” ๋ฌด์—‡์ธ๊ฐ€์š”?
12:55
But I ask you, when you ask yourself that
279
775700
2896
๊ทธ๋Ÿฌ๋‚˜ ์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋ถ€ํƒํ•ฉ๋‹ˆ๋‹ค. ์Šค์Šค๋กœ์—๊ฒŒ ์งˆ๋ฌธํ•  ๋•Œ
12:58
now or tonight or behind a steering wheel
280
778620
2256
์ง€๊ธˆ์ด๋‚˜ ์˜ค๋Š˜ ๋ฐค ์•„๋‹ˆ๋ฉด ์šด์ „๋Œ€์—์„œ
13:00
or in the boardroom or the situation room:
281
780900
3360
์•„๋‹ˆ๋ฉด ํšŒ์˜์‹ค์ด๋‚˜ ์ƒํ™ฉ์‹ค์—์„œ
13:06
push past the longpath,
282
786140
2176
๋ชฉํ‘œ๋ฅผ ์ง€๋‚˜์น˜์‹ญ์‹œ์˜ค.
13:08
quick, oh, what's my longpath the next three years or five years?
283
788340
3296
๋น ๋ฅด๊ฒŒ, ๋‚ด 3๋…„์ด๋‚˜ 5๋…„ ๋’ค์˜ ๋ชฉํ‘œ๋Š” ๋ฌด์—‡์ด์ง€?
13:11
Try and push past your own life if you can
284
791660
3616
ํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด ์Šค์Šค๋กœ์˜ ์‚ถ์„ ๋ฐ€์–ด ๋„ฃ๊ณ  ์‹œ๋„ํ•˜์„ธ์š”.
13:15
because it makes you do things a little bit bigger
285
795300
2376
์™œ๋ƒํ•˜๋ฉด ๊ทธ๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ถ์„ ์—ฌ๋Ÿฌ๋ถ„์ด ๊ฐ€๋Šฅํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•œ ๊ฒƒ๋ณด๋‹ค
13:17
than you thought were possible.
286
797700
1680
ํ–‰๋™์„ ํฌ๊ฒŒ ํ•˜๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
13:20
Yes, we have huge, huge problems out there.
287
800620
3000
์šฐ๋ฆฌ๋Š” ์ €๊ธฐ์— ๋งค์šฐ ์ปค๋‹ค๋ž€ ๋ฌธ์ œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
13:25
With this process, with this thinking,
288
805620
2400
์ด๋Ÿฌํ•œ ๊ณผ์ •๋“ค๊ณผ ์ƒ๊ฐ๋“ค๋กœ
13:28
I think we can make a difference.
289
808940
1600
์ €๋Š” ์šฐ๋ฆฌ๊ฐ€ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋‹ค ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
13:31
I think you can make a difference,
290
811060
2536
์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค์ด ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋‹ค ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
13:33
and I believe in you guys.
291
813620
1616
๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ๋ถ„๋“ค์„ ๋ฏฟ์Šต๋‹ˆ๋‹ค.
13:35
Thank you.
292
815260
1216
๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
13:36
(Applause)
293
816500
5023
(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

https://forms.gle/WvT1wiN1qDtmnspy7